For over 25 years, Visual Asylum has been creating unique design solutions for clients including; schools, districts, city parks, retail stores, shopping centers, entertainment venues, restaurants, commercial and residential projects.
We connect our clients to their audiences in powerful, and emotional ways while delivering projects on time and within budget. Services include; branding, graphics, signage, interior design, furniture, exterior, interior and color specification.
EXTERIOR COLOR, INTERIOR DESIGN, SIGNAGE & GRAPHICS
Visual Asylum has been integrally involved with the development of the brand identity for the school. The scope of work began with the creation of a unique brand identity system that equipped the school to generate the support and momentum needed to attract teachers, parents and donors needed to successfully launch a new charter school. This scope included interior design, murals, signage, banners, wayfinding, donor recognition sytem and design, naming common rooms; The Hive (lunch/multi-purpose), The Stack (library), The Studio (art room), The Stage (performing arts space), exterior signage as well as FF&E specification.
Visual Asylum has been integrally involved with the creative development of the brand identity for the school. The scope of work began with the creation of a unique brand identity system that equipped the school to generate the support and momentum needed to attract teachers, parents and donors needed to successfully launch a public charter school.
BRAND IDENTITY SYSTEM, SIGNAGE & GRAPHICS
Visual Asylum worked closely with DLR Group, and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking signage as well as interior wall graphics.
Visual Asylum worked closely with DLR Group, and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking signage as well as interior wall graphics.
GIRLS H116
Visual Asylum worked closely with Martha Gottfried/Sprotte Watson Architects and the SDUSD Facilities team to add live and energy to this middle school! The scope of work included exterior paint scheme, signage system; banners, directional wayfinding, placemaking signage, color usage at the handball courts and custom made pole wraps, the project also included a refresh of the schools logo and identity system.
COLOR, INTERIOR DESIGN, SIGNAGE & GRAPHICS
Visual Asylum worked closely with Ruhnau Clarke Architects, and the Grossmont Union High School Facilities team to enhance the new buildings being added to campus with the use of paint, signage and graphics. The scope of work included; exterior/interior paint selection, interior design, materials specification, signage, murals and graphics.
BRANDING, COLOR, INTERIOR DESIGN, FF&E, SIGNAGE & GRAPHICS
A long awaited campus for South Bay Union School District’s VIP Village Preschool! Visual Asylum worked closely with Frisco White and the Westberg + White team to develop a holistic approach to the design package including; exterior color, signage and graphics, interior design along with furniture specification.
& GRAPHICS, COLOR, WAYFINDING, PLACEMAKING
Visual Asylum worked closely with Architects Moser Drew and the SDUSD facilities team to add life and energy to this high school campus! The scope included signage system; banners, graphics, directional wayfinding, placemaking signage.
a thletic s innov at io n
Visual Asylum worked closely with Kathy Davis Associates, SDUSD Facilities team, and Architects Mosher Drew to help articulate the vision of the school to brand each of it’s four new academies. The scope of work included a signage system of; banners, directional wayfinding, and placemaking large format murals (7).
BRAND IDENTITY SYSTEM, SIGNAGE & GRAPHICS
Visual Asylum worked closely with DomusStudio, and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking signage as well as interior wall graphics.
BRAND IDENTITY SYSTEM, SIGNAGE & GRAPHICS
Visual Asylum worked closely with SGPA and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking signage as well as interior wall graphics.
STAFF PARKING
HOME TEAM EVENT PARKING
STADIUM & FIELDS
ADMINISTRATION OFFICE
PROJECT IN-THE-WORKS
Visual Asylum is working closely with Platt Whitelaw and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking signage as well as interior wall graphics.
DROP OFF VISITOR PARKING
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BRAND IDENTITY, COVERS, CURRICULUM PACKAGING
From the classroom to the world, National Geographic Learning (part of Cengage Learning) is a leading educational publisher of school, higher education, English Language Teaching, library and reference materials. Based on the belief that an engaged learner will be successful, NatGeo strives to design materials that motivate.
This was Visual Asylum’s second opportunity to partner with NatGeo in the creation of an innovative product packaging series. Navigating an intensive approval process that involved curriculum experts, marketing experts, customer testing and corporate design teams, Visual Asylum created a unique brand identity including product packaging, textbook covers. The product has performed well and is in active use in multiple states.
Located in the Cortez Hill neighborhood of downtown San Diego, Tweet Street is an outdoor bird park designed to house birds displaced by downtown development. Upscale bird residences were designed under strict guidance by wildlife experts to ensure the health and safety of specific downtown birds. Visual Asylum led this unique urban initiative, which includes 10 uniquely designed and fabricated birdhouses, by local designers, illustrators, and architects. We named this “pocket-park” in downtown San Diego, created a visual identity system along with
conceiving of a plate-making signage system inclusive of the interactive kiosk, which acts as a teaching tools for the community, one tier devoted to the instruction of what types of birds live in the neighborhood (be on the look out for), the second explained the flora/fauna found in the park and why it was chosen, attracting the native birds and final tier teaches all about the design of an appropriate bird house, informing the importance of ventilation, access for cleaning, free of predator perches.
Sign cap sleave fits over round pole. Secured with tamper resistent screws.
Scale: 2” = 1ʼ
8.5”
1/4” thick laser cut steel painted to match pms #165 orange
1/8” thick plex, painted to match pms #584. Bird is painted black.
1/2” thick laser cut steel painted to matte black.
Interior Panel: 1/8” thick white plex
Bird: 1/8” thick steal laser cut painted black. mounted on top of white plex.
Flower: 1/4” thick laser cut steal. Painted to match pms #165
1/8” plex - painted to match pms # 584.
White: tail element is painted black & white interior.
CONFERENCE PLANNING, PROGRAM IDENTITY AND DESIGN
The San Diego chapter of AIGA, the professional association for design, hosts an annual conference called the Y Conference. As long-time supporters of the organization, Visual Asylum led design for the 2014 event. Starting with the conference theme, VA created a dynamic brand identity that cascaded to drive marketing and promotions across all channels.
The scope of AIGAs Y-19 encompassed print, brochures, apparel, signage, social media, web, video treatments as well as the actual environmental design of the conference. Attendance for the 2014 event rose 40% over prior year, and attendee feedback cited the engaging marketing materials as a key factor influencing their decision. The conference received exceptionally high ratings in creative execution and quality of programming.
BRAND IDENTITY SIGNAGE & GRAPHICS
Many know Ava Shamban, MD from her regular television appearances on CBS’ The Doctors, as the “skin maven” on ABCs Extreme Makeover or as a frequently quoted health and beauty expert in fashion glossies around the world. In 2010 she published Heal Your Skin: The Breakthrough Plan for Renewal and she is an enthusiastic blogger for everydayhealth.com and avamd.com.
When it came to developing a world-class brand for her high-profile dermatology practices in Santa Monica and Beverly Hills, CA, Dr. Shamban reached out to Visual Asylum to help create a brand identity for AVA MD, a medical spa and subcategory business for the practice. The scope of work also included; a visual identity, visual language toolkit, print materials, product development, brand and package design along with environmental design and signage for multiple office locations.
BRAND IDENTITY, INTERIOR DESIGN, SIGNAGE & GRAPHICS
When Dr. Ava Shamban decided to extend her brand into a stand-alone skincare retail space she again reached out to Visual Asylum. We created a brand identity for SKINxFIVE, including a visual identity, visual language toolkit, print materials, environmental graphic design, interior design and signage.
HOSPITALITY SIGNAGE SYSTEM
The MGM Grand Las Vegas is a legendary hotel casino property in Las Vegas, NV. When they decided to bring fresh vision and brand personality to their iconic pool, they reached out to Visual Asylum. This 6.5 acre, energetic atmosphere includes four pools, three whirlpools and a world-famous lazy river. The hallmark of this desert paradise is exceptional service, including three top-notch restaurants and bars in addition to 26 well appointed private cabanas.
Visual Asylum created a dynamic signage system for MGMs pool complex that includes a main monument/entry sign, uniquely colorcoded pool identifier, directional and wall mounted signs. The signs were designed/engineered to withstand the extreme wind, sun and heat exposure and stand up to an active, high-touch environment. Each identity sign within the MGM Grand Pool complex features unique, one-of-a-kind color tile blends.
WET REPUBLIC
BACKLOT RIVER POOL
DIRECTORÕSBAR
DIRECTORÕSPOOL
TALENT POOL & SPA
CABANAS 15-26
ACADEMY BAR PRODUCERÕS POOL & SPA RESTROOMS/LOCKERS
PRODUCERS
Letter forms & Bar: 1” laser cut aluminium Type: Painted to match pms #382, UV coated.
Brushed Aluminium with subtle wave pattern, UV coated.
3/4” glass mosaic tile 5 colors matching grout.
Molded concrete painted to look like Teak wood, UV coated.
Steel plate
Pinnacle Entertainment is a dynamic and growing casino entertainment company with gaming properties in 15 locations throughout the U.S. Amerisports is a standout sports bar and restaurant located within in all Ameristar casino properties. This casual dining venue is at the heart of the action, and Ameristar envisioned a high-energy atmosphere that creates instant community for visitors.
As a long-standing creative partner of Ameristar, Visual Asylum developed the Amerisports logo and a visual language toolkit of color, custom illustration and graphics. The brand sprang to life as we created the environmental graphics, signage, print menus still used in the restaurant today.
Located in St. Charles Missouri, the Ameristar Casino Resort Spa is a $265 million luxury hotel poised to become the most popular gaming and entertainment destination in greater St. Louis.
A long-standing partner with Ameristar Casinos, Visual Asylum assessed the overall need of the hotel/casino property to determine the scope and need of way finding signage system. The signage system VA developed links a hotel, casino floor, streetscape and two parking garages to a world-class conference center. Our scope of work with the Ameristar St. Charles included the creation of two artful interactive directional kiosks inspired by a unique water feature in the property entrance. These pieces served as the creative anchor for a comprehensive system of identity, directional, and logistical signage that flow throughout the resort.
