Visual Asylum Portfolio Look Book

For over 25 years, Visual Asylum has been creating unique design solutions for clients including; schools, districts, city parks, retail stores, shopping centers, entertainment venues, restaurants, commercial and residential projects. We connect our clients to their audiences in powerful, and emotional ways while delivering projects on time and within budget. Services include; branding, graphics, signage, interior design, furniture, exterior, interior and color specification.

URBAN DISCOVERY ACADEMY

EXTERIOR COLOR, INTERIOR DESIGN, SIGNAGE & GRAPHICS

Visual Asylum has been integrally involved with the development of the brand identity for the school. The scope of work began with the creation of a unique brand identity system that equipped the school to generate the support and momentum needed to attract teachers, parents and donors needed to successfully launch a new charter school. This scope included interior design, murals, signage, banners, wayfinding, donor recognition sytem and design, naming common rooms; The Hive (lunch/multi-purpose), The Stack (library), The Studio (art room), The Stage (performing arts space), exterior signage as well as FF&E specification.

Dr. Edward Abeyta and Candi Abeyta BELL

Pete Garcia & Beth Callender

Procopio Cory Hargreaves & Savitch

Bennett & Lilia Peji Visual

Peter & Kendall Wright

URBAN DISCOVERY ACADEMY BRANDING, PRINT COLLATERAL, EVENT IDENTITY

Visual Asylum has been integrally involved with the creative development of the brand identity for the school. The scope of work began with the creation of a unique brand identity system that equipped the school to generate the support and momentum needed to attract teachers, parents and donors needed to successfully launch a public charter school.

CLAIREMONT HIGH SCHOOL

SIGNAGE & GRAPHICS

Visual Asylum worked closely with Kathy Davis Associates, SDUSD Facilities team, and Architects Mosher Drew to help articulate the vision of the school to brand each of it’s four new academies. The scope of work included a signage system of; banners, directional wayfinding, and placemaking large format murals (7).

BELL MIDDLE SCHOOL EXTERIOR PAINT, SIGNAGE & GRAPHICS

Visual Asylum worked closely with Martha Gottfried/Sprotte Watson Architects and the SDUSD Facilities team to add live and energy to this middle school! The scope of work included exterior paint scheme, signage system; banners, directional wayfinding, placemaking signage, color usage at the handball courts and custom made pole wraps, the project also included a refresh of the schools logo and identity system.

GRANITE HILLS HIGH SCHOOL

Visual Asylum worked closely with Ruhnau Clarke Architects, and the Grossmont Union High School Facilities team to enhance the new buildings being added to campus with the use of paint, signage and graphics. The scope of work included; exterior/interior paint selection, interior design, materials specification, signage, murals and graphics.

LOGAN MEMORIAL EDUCATIONAL COMPLEX

BRAND IDENTITY SYSTEM, SIGNAGE & GRAPHICS

Visual Asylum worked closely with BakerNowicki Design Studio, and SDUSD Facilities team to create a branding system for the campus. The scope of work included; visual identity, graphics, wayfinding, placemaking and directional signage.

ILLUSTRATIONS

MORSE HIGH SCHOOL

ACCENT PAINT, SIGNAGE & GRAPHICS

Visual Asylum worked closely with Architects Mosher Drew, and SDUSD

Facilities team to create a signage system for the school to welcome visitors with clear campus entry, identifying the main office, articulating public building entrances along with enhancing school spirit. The scope of work included; accent paint, banners, wayfinding, placemaking and directional signage.

LA JOLLA HIGH SCHOOL ACCENT PAINT, SIGNAGE & GRAPHICS

Visual Asylum is working collaboratively with BakerNowicki Design Studio, and SDUSD Facilities team to create a color and signage system for the school. The scope of work included; accent paint, banners, wayfinding, placemaking and directional signage.

VIP PRESCHOOL

BRANDING, COLOR, INTERIOR DESIGN, FF&E, SIGNAGE & GRAPHICS

A long awaited campus for South Bay Union School District’s VIP Village Preschool! Visual Asylum worked closely with Frisco White and the Westberg + White team to develop a holistic approach to the design package including; exterior color, signage and graphics, interior design along with furniture specification.

MIRA MESA HIGH SCHOOL

SIGNAGE & GRAPHICS, COLOR, WAYFINDING, PLACEMAKING

Visual Asylum worked closely with Architects Moser Drew and the SDUSD facilities team to add life and energy to this high school campus! The scope included signage system; banners, graphics, directional wayfinding, placemaking signage.

MILLENNIAL TECH MIDDLE SCHOOL

EDUCATION, BRAND IDENTITY

STE[+A]M CONFERENCE EDUCATION, CONFERENCES & EVENTS

STE[+a]M Connect is a conference and resource set created to bridge arts, science, education and the community. The tools and events provide a forum for community collaboration and a collection of resources that bring a diverse group of stakeholders (non-profit, education, business, policymakers and community leaders) together to address common goals.

Working in partnership with UCSD Extension’s Dr. Ed Abeyta, the head of the university’s K-12 outreach initiative, Visual Asylum created a brand identity for the STEAM program that also encompasses ASCEND Conference materials. Beginning with a unique brand identity, all print and online materials were addressed, including innovative, brochure-like conference badges and an event way finding signage system.

AWARDS

THURS 3 ·3 ·20 16 9AM-5PM

AWARDS

THURS 3 ·3 ·20 16 9AM-5PM

NATIONAL GEOGRAPHIC SCHOOL PUBLISHING BRAND IDENTITY, COVERS, CURRICULUM PACKAGING

From the classroom to the world, National Geographic Learning (part of Cengage Learning) is a leading educational publisher of school, higher education, English Language Teaching, library and reference materials. Based on the belief that an engaged learner will be successful, NatGeo strives to design materials that motivate.

This was Visual Asylum’s second opportunity to partner with NatGeo in the creation of an innovative product packaging series. Navigating an intensive approval process that involved curriculum experts, marketing experts, customer testing and corporate design teams, Visual Asylum created a unique brand identity including product packaging, textbook covers. The product has performed well and is in active use in multiple states.

LA JOLLA COUNTRY DAY SCHOOL

IDENTITY SYSTEM, PRINT COLLATERAL, ADVERTISING

La Jolla Country Day School is a premiere private educational institution in San Diego with a rich history spanning more than 80 years. Passionate about providing the best college preparatory education possible for Pre-K through 12th grade, Country Day sought a creative partner that understood their audience and shared similar values.

Over a five-year period, Visual Asylum served as LJCD’s primary creative partner. In that capacity we partnered closely with the LJCD Marketing / Communications team to facilitate a re-branding effort. The end result accurately and authentically communicates the brand essence and core values of the school in all marketing and communications efforts. Our strategic marketing and advertising plans were executed in print, online and on-air campaigns, driving application and enrollment numbers to increase year over year.

DESIGN INSTITUTE OF SAN DIEGO COLLEGE BRAND IDENTITY SYSTEM, MARKETING MATERIALS

Design Institute of San Diego is a 4-year, accredited college of interior design with a longstanding track record of exceptional programs. An organization committed to maintaining a future-focus, DISD is a leader in experiential, personalized learning.

When DISD decided it was time for a brand transformation, they sought a creative partner that would connect with their innovative vision and reached out to Visual Asylum. VA has created unique promotional materials and put targeted online and print strategies in place to help DISD maximize strategic marketing opportunities.

TWEET STREET

PARK IDENTITY, PUBLIC ART, SIGNAGE & GRAPHICS

Located in the Cortez Hill neighborhood of downtown San Diego, Tweet Street is an outdoor bird park designed to house birds displaced by downtown development. Upscale bird residences were designed under strict guidance by wildlife experts to ensure the health and safety of specific downtown birds. Visual Asylum led this unique urban initiative, which includes 10 uniquely designed and fabricated birdhouses, by local designers, illustrators, and architects. We named this “pocket-park” in downtown San Diego, created a visual identity system along with

conceiving of a plate-making signage system inclusive of the interactive kiosk, which acts as a teaching tools for the community, one tier devoted to the instruction of what types of birds live in the neighborhood (be on the look out for), the second explained the flora/fauna found in the park and why it was chosen, attracting the native birds and final tier teaches all about the design of an appropriate bird house, informing the importance of ventilation, access for cleaning, free of predator perches.

Sign cap sleave fits over round pole. Secured with tamper resistent screws.

Scale: 2” = 1ʼ

8.5”

1/4” thick laser cut steel painted to match pms #165 orange

1/8” thick plex, painted to match pms #584. Bird is painted black.

1/2” thick laser cut steel painted to matte black.

Interior Panel: 1/8” thick white plex

Bird: 1/8” thick steal laser cut painted black. mounted on top of white plex.

Flower: 1/4” thick laser cut steal. Painted to match pms #165

1/8” plex - painted to match pms # 584.

White: tail element is painted black & white interior.

VISUAL ASYLUM STUDIO SPACE PLAN, INTERIOR DESIGN, SIGNAGE

Over the years, our workspace has evolved with our firm, ranging from eclectic Victorians to an open, mod sixties space with many iterations in between. When we made our latest move to an urban loft space in iconic downtown San Diego, we knew this environment had to top all that had come before it. We wasted no time crafting a dynamic space that brings our brand essence to life.

The Visual Asylum offices foster innovation on many levels –providing space for inspiration, collaboration and over-the-top creativity. Our open, split level design liberally applies a bold color palette that has become our signature. When you visit you’ll experience the uncommon blend of a polished retail presence and the organic, intimate vibe of an art gallery.

AIGA Y19 DESIGN CONFERENCE CONFERENCE PLANNING, PROGRAM IDENTITY AND DESIGN

The San Diego chapter of AIGA, the professional association for design, hosts an annual conference called the Y Conference. As long-time supporters of the organization, Visual Asylum led design for the 2014 event. Starting with the conference theme, VA created a dynamic brand identity that cascaded to drive marketing and promotions across all channels.

The scope of AIGAs Y-19 encompassed print, brochures, apparel, signage, social media, web, video treatments as well as the actual environmental design of the conference. Attendance for the 2014 event rose 40% over prior year, and attendee feedback cited the engaging marketing materials as a key factor influencing their decision. The conference received exceptionally high ratings in creative execution and quality of programming.

AVA MD

BRAND IDENTITY SIGNAGE & GRAPHICS

Many know Ava Shamban, MD from her regular television appearances on CBS’ The Doctors, as the “skin maven” on ABCs Extreme Makeover or as a frequently quoted health and beauty expert in fashion glossies around the world. In 2010 she published Heal Your Skin: The Breakthrough Plan for Renewal and she is an enthusiastic blogger for everydayhealth.com and avamd.com.

When it came to developing a world-class brand for her high-profile dermatology practices in Santa Monica and Beverly Hills, CA, Dr. Shamban reached out to Visual Asylum to help create a brand identity for AVA MD, a medical spa and subcategory business for the practice. The scope of work also included; a visual identity, visual language toolkit, print materials, product development, brand and package design along with environmental design and signage for multiple office locations.

Niche: 1/2” plex painted to match pms #379. built into acr ylic panel. Removable shelves (1) in clear plex

Logo: 1/2” plex, laser cut painted to match pms #4545. Mounted flush to acr ylic panel.

SCALE: 1/2”=1’-0”

Niche: 1/2” plex is painted to match pms 021 orange. built into acr ylic panel. Removable shelves (3) in clear plex

Niche: 1/2” plex painted to match pms #379 built into acr ylic panel. Removable shelves (3) in clear plex

SKINxFIVE BRAND IDENTITY, INTERIOR DESIGN, SIGNAGE & GRAPHICS

When Dr. Ava Shamban decided to extend her brand into a stand-alone skincare retail space she again reached out to Visual Asylum. We created a brand identity for SKINxFIVE, including a visual identity, visual language toolkit, print materials, environmental graphic design, interior design and signage.

MGM GRAND LAS VEGAS HOSPITALITY SIGNAGE SYSTEM

The MGM Grand Las Vegas is a legendary hotel casino property in Las Vegas, NV. When they decided to bring fresh vision and brand personality to their iconic pool, they reached out to Visual Asylum. This 6.5 acre, energetic atmosphere includes four pools, three whirlpools and a world-famous lazy river. The hallmark of this desert paradise is exceptional service, including three top-notch restaurants and bars in addition to 26 well appointed private cabanas.

Visual Asylum created a dynamic signage system for MGMs pool complex that includes a main monument/entry sign, uniquely colorcoded pool identifier, directional and wall mounted signs. The signs were designed/engineered to withstand the extreme wind, sun and heat exposure and stand up to an active, high-touch environment. Each identity sign within the MGM Grand Pool complex features unique, one-of-a-kind color tile blends.

WET REPUBLIC BACKLOT RIVER POOL DIRECTORÕSBAR DIRECTORÕSPOOL TALENT POOL & SPA CABANAS 15-26

ACADEMY BAR PRODUCERÕS POOL & SPA RESTROOMS/LOCKERS

PRODUCERS SPA

PRO DUC ERS POOL

Letter forms & Bar: 1” laser cut aluminium Type: Painted to match pms #382, UV coated.

Brushed Aluminium with subtle wave pattern, UV coated.

3/4” glass mosaic tile 5 colors matching grout.

Molded concrete painted to look like Teak wood, UV coated.

Steel plate

PRODUCERS SPA

AMERISPORTS

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

Pinnacle Entertainment is a dynamic and growing casino entertainment company with gaming properties in 15 locations throughout the U.S. Amerisports is a standout sports bar and restaurant located within in all Ameristar casino properties. This casual dining venue is at the heart of the action, and Ameristar envisioned a high-energy atmosphere that creates instant community for visitors.

As a long-standing creative partner of Ameristar, Visual Asylum developed the Amerisports logo and a visual language toolkit of color, custom illustration and graphics. The brand sprang to life as we created the environmental graphics, signage, print menus still used in the restaurant today.

AMERISTAR ST. CHARLES SIGNAGE

& GRAPHICS

Located in St. Charles Missouri, the Ameristar Casino Resort Spa is a $265 million luxury hotel poised to become the most popular gaming and entertainment destination in greater St. Louis.

A long-standing partner with Ameristar Casinos, Visual Asylum assessed the overall need of the hotel/casino property to determine the scope and need of way finding signage system. The signage system VA developed links a hotel, casino floor, streetscape and two parking garages to a world-class conference center. Our scope of work with the Ameristar St. Charles included the creation of two artful interactive directional kiosks inspired by a unique water feature in the property entrance. These pieces served as the creative anchor for a comprehensive system of identity, directional, and logistical signage that flow throughout the resort.

Frame: Aluminum painted to match

Electrical pulled up from ceiling

A2 LT. Wood veneer inset

A1 Wood veneer inset

Letters: Frosted push thru 1/2”

White Acrylic / back lit with LED’s.

Light switch/dimer

PMS #1817 Dark Red

114 MP15793 TOWN & COUNTRY RED

CONFERENCE CENTER

PMS #1807 Red

23 MP00226 ROSSINNI RED

PMS Earm Gray #10

47 MP20185 Bell Metal Bronze Metallic

PMS Warm Gray #6

32 MP56301 Charon Grey Metallic

PMA #7499 Cream

58 MP 05575 BIANCO CREMA

A1: CHERRY WOOD VENEER

A2: LIGHT WOOD VENEER

AMERISTAR COUNCIL BLUFFS

BELLA’S

BAKERY & CAFE

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

Pinnacle Entertainment is a dynamic and growing casino entertainment company with gaming properties in 15 locations throughout the U.S. Bella’s Bakery & Café is a quick service dining amenity with southern flair located within all America Casino properties.

A long-standing partner with Ameristar Casinos, Visual Asylum developed the name and visual identity to transform an existing restaurant into Bella’s Bakery & Cafe. The visual identity was then translated into a creative and engaging environment with a resort feel via a comprehensive signage package and menu system that includes print, display and environmental elements.

PEARL’S OYSTER BAR

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS

“Gumbo Will Hold Your Life Together,” reads a sign on the wall at Pearl’s Oyster Bar. Guests need only sit down in this casual, down-home seafood restaurant located within Ameristar Casino properties to have an experience they will never forget. With Pearl’s, Ameristar sought to blend a noteworthy culinary experience with a celebratory atmosphere that overflows with personality.

A long-standing creative partner with Ameristar Casinos, Visual Asylum developed the name and visual identity that transformed an existing restaurant into Pearl’s Oyster Bar. The resulting brand cascaded to a built environment that is brought to life via a comprehensive signage package and menu system that includes print, display and environmental elements.

BOTTLENECK BLUES BAR

RESTAURANT BRAND IDENTITY, SIGNAGE & GRAPHICS