Tiffany & Co.

Hadley Schmueser Madison Todd FASM 310 | Fall 2018 Professor Don Levy

TABLE OF CONTENTS

01. Company History 02. Business Statistics 03. Product Concept 04. Marketing Strategy

COMPANY HISTORY

TIFFANY & CO. HISTORY In 1837, New York became the proving ground for 25 year old Charles Lewis Tiffany and John B. Young. The two opened a "stationary and fancy goods store" with only a $1,000 advance.

The young entrepreneurs were inspired by the natural world, which they interpreted in patterns of simplicity, harmony, and clarity.

Initially published in 1845, the Tiffany Blue Book was the first such catalogue to be distributed in the U.S. Since 1878, the signature Tiffany Blue color has distinguished the catalogue’s cover, as well as the famous Tiffany Blue Box, an icon of style and sophistication.

By the 1950's Tiffany was a household name, being adored by many. Tiffany values high standards of quality and design excellence. These have made Tiffany & Co. one of America's greatest institutions.

MISSION STATEMENT

Tiffany & Co. strives to be the world's most respected and successful designer, manufacturer and retailer of the finest jewelry.

Tiffany & Co. is committed to obtaining precious metals and gemstones and crafting our jewelry in ways that are socially and environmentally responsible.

ICON MOME

Tiffany B

Founder Charles Lewis Tiffany not were the one thing that a custom money could puchase an empty b 1837 for the year that the compan

Celebrating the World's

To recieve a Tiffany & Co. engagem Since the founding of the compan is every girl's fantasy. Since the fo & Co. has been closely associated beginnings of a couples new life t actually invented the engagemen

NIC ENTS

Blue Box

ted that the iconic blue boxes mer could not buy. No amount of blue box. The color is Pantone ny was founded.

s Greatest Love Stories

ment ring is every girl's fantasy. ny, Tiffany & Co. engagement ring ounding of the company, Tiffany d with romance and the together. Charles Lewis Tiffany nt ring.

COMP ICO

A Celebrated

1961 Hollywood classic Breakfast a personified Tiffany style. Since thi Ladies, and elite photographers ha the ultimate accessory.

The Yellow

Tiffany & Co. has been known for t diamonds ever since 1878 when C purchased one. To this day, Audre diamond draws thousands of visit each year.

PANY ONS

d Following

at Tiffany's, Audrey Hepburn is moment, celebrities, First ave looked at Tiffany jewlery as

w Diamond

their expertise in yellow Charles Lewis Tiffany first ey Hepburn's famous yellow tors to the New York flagship

BUSINESS STATISTICS

CURRENT PRODUCTS The Tiffany Setting was created over a century ago and has been the world's favorite engagement ring since.

Tiffany currently carries many different settings for their engagement rings, including Tiffany True, Tiffany, Harmony, Novo and Soleste.

Overall, Tiffany & Co. carries engagement rings, jewelry pieces, watches, fragrance, home & accessories, and gift.

Tiffany & Co. also carries high jewelry which is their most experimental, but expensive, line.

The jewelry pieces range anywhere from $125 - $5,000,000. Watches hold the middle range for the company at $2,400 - $30,000. Fragrance is the least expensive; $76 - $142. & lastly, home & accessories hold a large price range from $20 - $275,000.

The company also has special collaborations it produces to have an ever - rotating cycle of fresh pieces and ideas.

COMPANY COMPETITORS Swarvoski

- 2,800 stores in over 170 countries - Revenue of $2.9 billion in 2016 - Best known for small animal figurines

Cartier

- Over 200 stores in 125 countries - Founded over 171 years ago - $6.1 billion in revenue as of 2016

De Beers

- Operational in over 35 countries with 20,000+ employees - Founded over 130 years ago - $6.1 billion in revenue as of 2016

CUSTOMER PROFILE Elizabeth - Vals: Achiever and Maker - 28 years old - Well known New York Interior Designer - Engaged to Mark, NBA Player - Shops at Chanel and Louis Vuitton for her wardrobe pieces - Only wears Tiffany & Co. jewerly and her grandmother's antique bracelet - Money is no object, makes over $1 million annually

CUSTOMER PROFILE Adrianna - VALS: Experiencer and Achiever - 32 years old - Financial Advisor - Engaged to Ryan, fellow financial advisor - Enjoys shopping at luxury retails - Prioritizes quality over everything - Loves traveling to new places with her fiance - Getting married in Italy - Money is no object, makes over $1 million annually - Daughter of well known business owner in Chicago

PRODUCT CONCEPT

BRIDAL MARKET

The global market for bridal - wear will exceed $80 billion by 2020. This is a sector where margins are high and consumers are willing to pay more.

There are many challenges in this industry with the global decline in marriage rates and fast fashion trends. Many companies also struggle to turn their historic brands into a social media platform.

OBSERVED TRENDS Through observing the pop culture trends and analyzing trend forecasting services, we have found that many dresses for F/W 2019 are going to be very simple. With sophisticated necklines and elegant silhouettes, many trends are pointing to that of Meghan Markle's dress for the Royal Ceremony.

Trends for F/W 2019:

Simple, modest, silhouettes Heavy satin and silk Minimal embellishments & lace Timeless designs

PRODUCT COMPETITORS Kleinfeld

- Carries the largest selection of bridal gowns in the world - Over 200 employees - World recognition - Popular TV show Say Yes to the Dress

Carolina Herrera

- Iconic Wedding dresses - Set the standard for designer wedding gowns - Sold in 42 locations

Elie Saab

- Custom gowns as well as seasonal lines - Choice for celebrity gowns - Commonly known for ornate designs and heavy embellishments

PRODUCT MATERIALS

White Tulle #109369 Aqua Silk Taffeta #PV9000-T35

Whisper White Silk #PV8000-102 Embellishments #TIFF 0002 Pearl Buttons #TIFF 0051

Silk Button #4280 White Thread Tex 24 A&E

CONCEPT COLORWAY Pantone 000C White

Pantone 114201 TPG Cloud Dancer

Pantone 1837 Blue Tiffany

MOOD BOARD

LINE

Sketches from Deborah Griffin

EUP

n from illustrativemoments.com

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Cost Sheet Date: Nov. 1, 2018 Fabric Type: Style: 1234 Description: Mermaid Wedding Dress

Woven Front

Fabric Main 100% silk Lining Tulle Heart Total Fabric

Yardage Indiv. Cost Cost 7.5 $74.99 $562.43 20 $2.99 $59.80 0.125 $34.99 $4.37 $626.60

Trim/Findings Buttons Silver Teardrop Crystal Shank Labels Garment Bags Hanger Tissue Total Trim

Quantity Indiv. Cost Cost 40 $1.49 $59.60 120 $250.00 $30,000.00 400 $35.00 $14,000.00 1 $12.00 $12.00 1 $10.00 $10.00 1 $0.98 $0.98 20ft $1.00 $20.00 $44,102.58

Labor Country Time(minutes) Cost Labor 1: CMT Spain $4,800.00 $960.00 Total Labor $960.00 $45,689.18 First cost Miscellaneous Rate Cost Agents Commission 7.00% $3,198.24 Duty 6.90% $3,152.55 Shipping 3% $1,370.68 Freight 1% $456.89 Total Miscellaneuous $8,178.36 Total Landed Cost Wholesale Markup % Wholesale Cost Retail Markup % Retail Selling Price

$53,867.54 MU%

Reciprocal Cost 50% $0.50

MU%

Reciprocal MSRP 50% $0.50 $107,735.08

$107,735.08

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Date: Nov. 1, 2018 Style: 1235 Description: Ball Gown

Fabric Type:

Fabric Main 100% silk Lining Tulle Heart Total Fabric

Yardage

Trim/Findings Zipper Crystal Thread Labels Garment Bag Hanger Tissue Total Trim

Quantity

Woven

Indiv. Cost Cost 20 $74.99 $1,499.80 60 $2.99 $179.40 0.125 $34.99 $4.37 $1,683.57

1 300 2 1 1 1 50

Indiv. Cost Cost $3.69 $3.69 $100.00 $30,000.00 $6.96 $13.92 $12.00 $12.00 $10.00 $10.00 $0.98 $0.98 $1.00 $50.00 $30,090.59

Labor Country Time(minutes) Cost Labor 1: CMT Spain $4,800.00 $960.00 Total Labor $960.00 $32,734.16 First cost Miscellaneous Rate Cost Agents Commission 7.00% $2,291.39 Duty 6.90% $2,258.66 Shipping 3% $982.02 Freight 1% $327.34 Total Miscellaneuous $5,859.42 Total Landed Cost Wholesale Markup % Wholesale Cost Retail Markup % Retail Selling Price

$38,593.58 MU%

Reciprocal Cost 70% $0.30

$0.00 MU%

Reciprocal MSRP 70% $0.30 $128,645.26

$128,645.26

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Date: Nov. 1, 2018 Fabric Type: Style: 1236 Description: mermaidPrincess wedding wedding dress dress

Woven

Fabric Main 100% silk 100% Polyester Heart Total Fabric

Yardage Indiv. Cost Cost 7.5 $74.99 $562.43 8 $350.75 $2,806.00 0.125 $34.99 $4.37 $3,372.80

Trim/Findings Zipper Crystal Thread Labels Garment Bag Tissue Hanger Total Trim

Quantity

1 1000 2 1 1 30 1

Indiv. Cost Cost $3.69 $3.69 $100.00 $100,000.00 $6.96 $13.92 $12.00 $12.00 $10.00 $10.00 $1.00 $30.00 $0.98 $0.98 $100,070.59

Labor Country Time(minutes) Cost Labor 1: CMT Spain $4,800.00 $960.00 Total Labor $960.00 $104,403.39 First cost Miscellaneous Rate Cost Agents Commission 7.00% $7,308.24 Duty 6.90% $7,203.83 Shipping 3% $3,132.10 Freight 1% $1,044.03 Total Miscellaneuous $18,688.21 Total Landed Cost Wholesale Markup % Wholesale Cost Retail Markup % Retail Selling Price

$123,091.60 MU%

Reciprocal Cost 50% $0.50

MU%

Reciprocal MSRP 50% $0.50 $246,183.19

$246,183.19

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Date: Nov. 1, 2018 Style: 1237 Description:

Fabric Type :Woven A Line wedding dress

Fabric Main 100% silk Lining Tulle Heart Total Fabric

Yardage Indiv. Cost Cost 7.5 $74.99 25 $2.99 0.125 $34.99

Trim/Findings Buttons Thread Tissue Labels Garment Bag Hanger Total Trim

Quantity Indiv. Cost Cost 40 $1.49 1 $6.96 20 $1.00 1 $12.00 1 $10.00 1 $0.98

Labor Country Time(minutes) Cost Labor 1: CMT Spain $4,800.00 Total Labor First cost Miscellaneous Rate Cost Agents Commission 7.00% $119.78 Duty 6.90% $118.07 Shipping 3% $51.33 Freight 1% $17.11 Total Miscellaneuous Total Landed Cost Wholesale Markup % Wholesale Cost Retail Markup % Retail Selling Price

$562.43 $74.75 $4.37 $641.55

$59.60 $6.96 $20.00 $12.00 $10.00 $0.98 $109.54

$960.00 $960.00 $1,711.09

$306.28 $2,017.37

MU%

Reciprocal

Cost

$0.00 MU%

Reciprocal MSRP 70% $0.30 $6,724.58

$6,724.58

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Date: Nov. 1, 2018 Fabric Type: Style: 1238 Description: mermaid wedding dress

Woven

Fabric Main 100% silk Lining Tulle Heart Total Fabric

Yardage

Indiv. Cost Cost 10 $74.99 $749.90 20 $2.99 $59.80 0.125 $34.99 $4.37 $814.07

Trim/Findings Buttons Crystal Thread Labels Tissue Hanger Garment Bag Total Trim

Quantity Indiv. Cost Cost 40 $1.49 $59.60 300 $100.00 $30,000.00 2 $6.96 $13.92 1 $12.00 $12.00 20 $1.00 $20.00 1 $0.98 $0.98 1 $0.00 $0.00 $30,106.50

Labor Country Time(minutes) Cost Labor 1: CMT Spain $4,800.00 $960.00 Total Labor $960.00 $31,880.57 First cost Miscellaneous Rate Cost Agents Commission 7.00% $2,231.64 Duty 6.90% $2,199.76 Shipping 3% $956.42 Freight 1% $318.81 Total Miscellaneuous $5,706.62 Total Landed Cost Wholesale Markup % Wholesale Cost Retail Markup % Retail Selling Price

$37,587.20 MU%

Reciprocal Cost 70% $0.30

MU%

Reciprocal MSRP 70% $0.30 $125,290.65

$125,290.65

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Cost Sheet Date: Nov. 1, 2018 Fabric Type:100% Satin Style: 1239 Label: Woven Tiffany & Co. Label Description: Woven Silk A - Line Wedding Dress w/ Bardot Sleeve Fabric Main Lining Heart Total Fabric

Yardage

Indiv. Cost Cost 9 $74.99 $674.91 80 $2.99 $239.20 0.125 $34.99 $4.37 89.125 $918.48

Trim/Findings Quantity Indiv. Cost Cost Buttons (Pearls) 23 $187.50 $4,312.50 Zippers 1 $12.50 $12.50 Other (Embellishments) 0 $0.00 $0.00 Labels 1 $12.00 $12.00 Packing Materials 1 $11.98 $11.98 Total Trim $4,348.98 Labor Labor 1: CMT Labor 2: Finishing Total Labor

Country Spain

Time Cost 6,200 minutes $1,240.00 0 0 $0.00 $960.00

Total First Cost Miscellaneous Agents Commission Duty (6.9%) Shipping Freight Total Miscellaneuous

$6,227.46 Rate

Cost 7% 6.90% 3% 1%

$1,114.72

Total Landed Cost Wholesale Markup % Retail Markup % Retail Selling Price

$435.92 $429.69 $186.82 $62.27

$7,342.18 MU%

Reciprocal Cost 80% 0.20 MU% Reciprocal MSRP 80% 0.20 $36,710.90 $36,710.90

Front & Bac

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Cost Sheet Date: Nov. 1, 2018 Fabric Type:100% Satin Style: 1240 Label: Woven Tiffany & Co. Label Description: Woven Silk A - Line Wedding Dress with Sleeves Fabric Main Lining Heart Total Fabric

Yardage

Indiv. Cost Cost 8 $74.99 60 $2.99 0.125 $34.99 68.125

$599.92 $179.40 $4.37 $783.69

Trim/Findings Quantity Indiv. Cost Cost Buttons (Pearls) 118 $187.50 $22,125.00 Zippers 0 $0.00 $0.00 Other (Embellishments) 0 $0.00 $0.00 Labels 1 $12.00 $12.00 Packing Materials 1 $11.98 $11.98 Total Trim $22,148.98 Labor Labor 1: CMT Labor 2: Finishing Total Labor

Country Spain

Time Cost 4,800 minutes 0 0

Total First Cost

$23,892.67

Miscellaneous Rate Cost Agents Commission 7% $1,672.49 Duty (6.9%) 6.90% $1,648.59 Shipping 3% $716.78 Freight 1% $238.93 Total Miscellaneuous Total Landed Cost Wholesale Markup % Retail Markup % Retail Selling Price

$960.00 $0.00 $960.00

$4,276.79 $28,169.46

MU%

Reciprocal Cost 70% 0.30 MU% Reciprocal MSRP 70% 0.30 $93,898.21 $93,898.21

Front & B

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Cost Sheet Date: Nov. 1, 2018 Fabric Type: 100% Satin Style: 1241 Label: Woven Tiffany & Co. Label Description: Woven Silk Fit & Flare Wedding Dress w/ Diamond Embellishments Fabric Main Lining Heart Total Fabric

Yardage

Indiv. Cost Cost 7 $74.99 10 $2.99 0.125 $34.99 17.125

$524.93 $29.90 $4.37 $559.20

Trim/Findings Quantity Indiv. Cost Cost Buttons (Pearls) 0 $0.00 $0.00 Zippers 1 $12.50 $12.50 Other (Embellishments) 41 $475.00 $19,475.00 Labels 1 $12.00 $12.00 Packing Materials 1 $11.98 $11.98 Total Trim $19,511.48 Labor Labor 1: CMT Labor 2: Finishing Total Labor

Country Spain

Time Cost 5,900 minutes 0 0

$21,250.68

Total First Cost Miscellaneous Agents Commission Duty (6.9%) Shipping Freight Total Miscellaneuous

Rate

Cost

7% 6.90% 3% 1%

Retail Selling Price

$1,487.55 $1,466.30 $637.52 $212.51 $3,803.87 $25,054.56

Total Landed Cost Wholesale Markup % Retail Markup %

$1,180.00 $0.00 $1,180.00

MU%

Reciprocal Cost 50% 0.50 MU% Reciprocal MSRP 50% 0.50 $50,109.11

$50,109.11

Front &

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Cost Sheet Date: Nov. 1, 2018 Fabric Type: 100% Satin Style: 1242 Label: Woven Tiffany & Co. Label Description: Woven Silk Fit & Flare Wedding Dress w/ Embellishments Fabric Main Lining Heart Total Fabric

Yardage

Indiv. Cost Cost 7 $74.99 $524.93 5 $2.99 $14.95 0.125 $34.99 $4.37 12.125 $544.25

Trim/Findings Buttons (Pearls) Zippers Other (Embellishments) Labels Packing Materials Total Trim

Quantity

Labor Labor 1: CMT Labor 2: Finishing Total Labor

Country Spain

0 1 56 1 1

Indiv. Cost Cost $0.00 $0.00 $12.50 $12.50 $475.00 $26,600.00 $12.00 $12.00 $11.98 $11.98 $26,636.48

Time Cost 7,100 minutes $1,420.00 0 0 $0.00 $1,420.00

$28,600.73

Total First Cost Miscellaneous Agents Commission Duty (6.9%) Shipping Freight Total Miscellaneuous

Rate

Cost

7% 6.90% 3% 1%

$2,002.05 $1,973.45 $858.02 $286.01 $5,119.53 $33,720.27

Total Landed Cost Wholesale Markup % Retail Markup % Retail Selling Price

MU% MU%

Reciprocal

Cost

Reciprocal MSRP 50% 0.50 $67,440.53

$67,440.53

Front &

COST SHEET

Sketches from Deborah Griffin from illustrativemoments.com

Cost Sheet Date: Nov. 1, 2018 Fabric Type: 100% Satin Style: 1243 Label: Woven Tiffany & Co. Label Description: Woven Silk Fit & Flare Strapless Wedding Dress with Sash Fabric Main Lining Sash Heart Total Fabric

Yardage

7 10 5 0.125 22.125

Indiv. Cost Cost $74.99 $2.99 $34.99 $34.99

$524.93 $29.90 $174.95 $4.37 $734.15

Trim/Findings Quantity Indiv. Cost Cost Buttons (Pearls) 0 $0.00 $0.00 Zippers 1 $12.50 $12.50 Other (Emellishments) 12 $475.00 $5,700.00 Labels 1 $12.00 $12.00 Packing Materials 1 $11.98 $11.98 Total Trim $5,736.48 Labor Labor 1: CMT Labor 2: Finishing Total Labor

Country Spain

Time Cost 5,100 minutes $1,020.00 0 0 $0.00 $960.00

$7,430.63

Total First Cost Miscellaneous Agents Commission Duty (6.9%) Shipping Freight Total Miscellaneuous

Rate

Cost

7% 6.90% 3% 1%

$520.14 $512.71 $222.92 $74.31 $1,330.08 $8,760.72

Total Landed Cost Wholesale Markup % Retail Markup % Retail Selling Price

MU% MU%

Reciprocal

Cost

Reciprocal MSRP 70% 0.30 $29,202.39

$29,202.39

Front & B

SCOPE & SIZE Size Range:

0-2-4-6-8-10-12-14 Price Range:

$7,000 - $246,000 Locations:

New York Flagship, Los Angeles, and Chicago

UNIQUE CHARACTERISTICS

There will be a Tiffany Blue, silk heart sewn into each wedding dress. This key piece is indictive of a real Tiffany wedding gown. It also adds a touch of character to each of the dresses.

Another unqiue feature of this heart is that it could possibly take the place of "something blue" for a bride. This heart will be sewn above the wearer's heart. This was done to allow the indivdual to feel even more special on their one-of-a-kind day.

PRODUCTION PROCESS

Produced by Hadley Schmueser, Madison Todd, and Emma Herseth

MANUFACTURER'S INFORMATION

Jesus Peiro

A company that started in 1988 is ideal for the Tiffany & Co. Wedding Gown line. Being a new company, Jesus Perio will allow the brand to become more up to date with fashion and the digital age.

This manufacturing company focuses soley on the production of wedding gowns. Each piece is manufactured entirely in Spain, to ensure pieces have high quality. Jesus Peiro prides themselves on the small details, and that each and every dress is created to be perfect for that special someone.

SHIPPING MATERIALS Hanger

#H90, Plastic, 19", Black

Garment Bag

#2805, 100% Cotton, Black

Tissue Paper #2087, White

PACKAGING MATERIALS All dresses would ship to customers in this packaging with the dress gentlly folded inside.

LABEL MATERIALS

Interior Woven Label #3014, SML Group, 100% Cotton, 1" x 2"

Care Label

#3021, 100% Cotton, 1.5" x 1.75"

TECH PACKS

SPEC SHEET

PAGE #10 COMPANY NAME: Tiffany& Co.

STYLE # 1234

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs

SEASON: F/W19

CLASSIFICATION: Women’s Wedding Gown

PHONE: 800-843-3269

COLORWAY: WHITE

EMAIL: TiffanyCo.US@GMAIL.COM

A5 A7

A6

A4

A2

A3

A1

CODE

POINT OF MEASURE (in)

A1

Skirt Circumference

A3

Waist

A2

Bust

A4

Hip

A5

Length from shoulder to drop waist Length from Shoulder to Hem

A6

A7

Strap Width

COMMENTS:

T O 1 L 1 . ± 1

0

54 32

35 1/2

1

63-64

1

8

10 12 14

36

37.5 38 38.5 30 31 32

54

54

54

26.5

27.5

28 .5 38 1/ 24 2

29.5

SKETCH/PHOTO: Bust

6

54

34

36 1/2 24

24 4

4

33

25.5

1 1

2

6364 4

35

37 1/2 24

6364 4

63 64 4 in

54

39 1/2 24

40 41 42 24 24 24

63-64

4

63-64

4

SPEC SHEET

PAGE #10 COMPANY NAME: Tiffany& Co.

STYLE # 1235

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs

CLASSIFICATION: Women’s Wedding Gown

PHONE: 800-843-3269

EMAIL: TiffanyCo.US@GMAIL.COM

COLORWAY: WHITE

SEASON: F/W19

A5

A7

A6

A2

A3

CODE

Skirt Circumference

A3

Waist

A4 A5 A6 A7

A9

POINT OF MEASURE (in)

A1 A2

A1

Bust Hip

Length from shoulder to drop waist Length from Shoulder to Hem Bodice Length

Train Length

COMMENTS:

T O 1 L 1 . ± 1

0

72 32

25.5

1

35 1/2

1

63-64

1 1

36

14 4

2

6

8

10 12 14

36

37.5 38 38.5 30 31 32

72

72

72

72

26.5

27.5

28 .5 38 1/ 14 2

29.5

33

36 1/2 14

6364 4

36

SKETCH/PHOTO:

Bust

4

34

37 1/2 14 6364 4

36

35

63 64 4 in

36

72

39 1/2 14

36

40 41 42

14 14 14

63-64 4

63-64

36

4

TECH PACKS

SPEC SHEET

PAGE #10 COMPANY NAME: Tiffany& Co.

STYLE # 1236

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs

CLASSIFICATION: Women’s Wedding Gown

PHONE: 800-843-3269

EMAIL: TiffanyCo.US@GMAIL.COM

A6

COLORWAY: WHITE

SEASON: F/W19

SKETCH/PHOTO:

A1

Skirt Circumference

A3

Waist

A2 A4 A5 A6 A7

A9

POINT OF MEASURE (in)

Bust Hip

Length from shoulder to drop waist Length from Shoulder to Hem Bodice Length

Train Length

COMMENTS:

T O 1 L 1 . ± 1

0

72 32

25.5

1

35 1/2

1

63-64

1 1

36

Bust

14 4

A5

A7

A3

CODE

A2

A1

2

4

6

8

10 12 14

36

37.5 38 38.5 30 31 32

72

72

72

72

26.5

27.5

28 .5 38 1/ 14 2

29.5

33

36 1/2 14

6364 4

36

34

37 1/2 14 6364 4

36

35

63 64 4 in

36

72

39 1/2 14

40 41 42 14 14 14

63-64 36

4

63-64

36

4

SPEC SHEET

PAGE #10 COMPANY NAME: Tiffany& Co.

STYLE # 1237

ADDRESS: New York, USA

SEASON: F/W19

CLASSIFICATION: Women’s Wedding Gown COLORWAY: WHITE

EMAIL: TiffanyCo.US@GMAIL.COM

SKETCH/PHOTO:

A1

Skirt Circumference

A3

Waist

A2

Bust

A4

Hip

A5

Length from shoulder to drop waist Length from Shoulder to Hem

A6

A7

Train Length

COMMENTS:

A7

A3

A4

A7

POINT OF MEASURE (in)

A5 A2

CODE

A6

A1

GROUP NAME: Timeless Affairs

PHONE: 800-843-3269

T O 1 L 1 . ± 1

0

36 32

35 1/2

1

63-64

1

Bust

6

8

10 12 14

36

37.5 38 38.5 30 31 32

36

36

36

36

26.5

27.5

28 .5 38 1/ 8 2

29.5

34

36 1/2 8

8

48

4

33

25.5

1 1

2

6364 48

35

37 1/2 8

6364 48

63 64 48 in

36

39 1/2 8

40 41 42

8 8 8

63-64 48

63-64

48

TECH PACKS

SPEC SHEET

PAGE #10 COMPANY NAME: Tiffany& Co.

STYLE # 1238

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs

SEASON: F/W19

CLASSIFICATION: Women’s Wedding Gown

PHONE: 800-843-3269

COLORWAY: WHITE

EMAIL: TiffanyCo.US@GMAIL.COM

A6 A2

A5

A7

A3

A4

A1

CODE

POINT OF MEASURE (in)

A1

Skirt Circumference

A3

Waist

A2

Bust

A4

Hip

A5

Length from shoulder to drop waist Length from Shoulder to Hem

A6

A7

Panel Width

COMMENTS:

T O 1 L 1 . ± 1

0

36 32

35 1/2

1

63-64

Bust

8

10 12 14

36

37.5 38 38.5 30 31 32

36

36

36

26.5

27.5

28 .5 38 1/ 12 2

29.5

34

36 1/2 12

12

6

36

6364 SKETCH/PHOTO: 1 4 4

4

33

25.5

1 1

2

35

37 1/2 12

6364 4

63 64 4 in

36

39 1/2 12

40 41 42 12 12 12

63-64

4

63-64

4

PAGE #10

SPEC SHEET COMPANY NAME: Tiffany & Co.

STYLE # 1239

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs CLASSIFICATION: Women’s Wedding Gown

PHONE: (800) 843-3269

SEASON: F/W 19

COLORWAY:

EMAIL: tiffanyco.us@gmail.com TECHNICAL SKETCH:

SKETCH/PHOTO: A5

A6 A2

A7

A3 CODE

POINT OF MEASURE

TOL.± 0

A1

Skirt Circumfrence

0

A2

Bust

1

A3

Waist

A4

2

72

32

33

34

1

25.5

Hip

1

35 1/2

A5

Length from shoulder to waist

0

14

26 .5 38 1/2 14

27.

5 41 1/2 14

A6

Length from shoulder to hem

1

68

69

70

A7

Bodice Length

1

28

29

Train Length

DATE CREATED: Nov. 1, 2018

0

72

4

72

A8

A1

27 48

DATE MODIFIED:

48

48

6 8

10 12 14

72

72

35 36

37.5 38 38.5

28.5 29.5

30 31 32

38.5 39.5 40 41 42 14 14

14 14 14

71 72

48

30

73 74 75 48

DATE RELEASED:

31

TECH PACKS

PAGE #10

SPEC SHEET COMPANY NAME: Tiffany & Co.

STYLE # 1240

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs CLASSIFICATION: Women’s Wedding Gown

PHONE: (800) 843-3269

SEASON: F/W 19

COLORWAY:

EMAIL: tiffanyco.us@gmail.com TECHNICAL SKETCH: A5

A6 A2

A7

A3 CODE

POINT OF MEASURE

TOL.± 0

A1

Skirt Circumfrence

0

A2

Bust

1

A3

Waist

A4

2

72

32

33

34

1

25.5

Hip

1

35 1/2

A5

Length from shoulder to waist

0

14

26 .5 38 1/2 14

27.

5 41 1/2 14

A6

Length from shoulder to hem

1

68

A7

Bodice Length

1

Train Length

DATE CREATED: Nov. 1, 2018

0

72

4

72

A8

A1

SKETCH/PHOTO: 69 70

27 36

DATE MODIFIED:

28 36

6 8

72

72

35 36

37.5 38 38.5

28.5 29.5

30 31 32

38.5 39.5 40 41 42 14 14

14 14 14

71 72

29 36

10 12 14

36

30

73 74 75 36

DATE RELEASED:

31

PAGE #10

SPEC SHEET COMPANY NAME: Tiffany & Co.

STYLE # 1241

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs CLASSIFICATION: Women’s Wedding Gown

PHONE: (800) 843-3269

SEASON: F/W 19

COLORWAY:

EMAIL: tiffanyco.us@gmail.com TECHNICAL SKETCH:

A5

A6 A2

A7

A3 CODE

POINT OF MEASURE

TOL.± 0

A1

Skirt Circumference

0

A2

Bust

1

A3

Waist

A4

2

72

32

33

34

1

25.5

Hip

1

35 1/2

A5

Length from shoulder to waist

0

14

26 .5 38 1/2 14

27.

5 41 1/2 14

A6

Length from shoulder to hem

1

68 SKETCH/PHOTO: 69 70

A7

Bodice Length

1

Train Length

DATE CREATED: Nov. 1, 2018

0

72

4

72

A8

A1

27 24

DATE MODIFIED:

28 24

6 8

72

72

35 36

37.5 38 38.5

28.5 29.5

30 31 32

38.5 39.5 40 41 42 14 14

14 14 14

71 72

29 24

10 12 14

24

30

73 74 75 24

DATE RELEASED:

31

TECH PACKS

PAGE #10

SPEC SHEET COMPANY NAME: Tiffany & Co.

STYLE # 1242

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs CLASSIFICATION: Women’s Wedding Gown

PHONE: (800) 843-3269

SEASON: F/W 19

COLORWAY:

EMAIL: tiffanyco.us@gmail.com TECHNICAL SKETCH:

A5

A6 A2

A7

A3 CODE

POINT OF MEASURE

TOL.± 0

A1

Skirt Circumference

0

A2

Bust

1

A3

Waist

A4

2

72

32

33

34

1

25.5

Hip

1

35 1/2

A5

Length from shoulder to waist

0

14

26 .5 38 1/2 14

27.

5 41 1/2 14

A6

Length from shoulder to hem

1

68 SKETCH/PHOTO: 69 70

A7

Bodice Length

1

Train Length

DATE CREATED: Nov. 1, 2018

0

72

4

72

A8

A1

27 24

DATE MODIFIED:

28 24

6 8

72

72

35 36

37.5 38 38.5

28.5 29.5

30 31 32

38.5 39.5 40 41 42 14 14

14 14 14

71 72

29 24

10 12 14

24

30

73 74 75 24

DATE RELEASED:

31

PAGE #10

SPEC SHEET COMPANY NAME: Tiffany & Co.

STYLE # 1243

ADDRESS: New York, USA

GROUP NAME: Timeless Affairs CLASSIFICATION: Women’s Wedding Gown

PHONE: (800) 843-3269

SEASON: F/W 19

COLORWAY:

EMAIL: tiffanyco.us@gmail.com SKETCH/PHOTO:

A6 A2

A7

A3 CODE POINT OF MEASURE TECHNICAL SKETCH:

TOL.± 0

A1

Skirt Circumference

0

A2

Bust

1

A3

Waist

A4

2

72

32

33

34

1

25.5

Hip

1

35 1/2

A5

Length from shoulder to waist

0

14

26 .5 38 1/2 14

27.

5 41 1/2 14

A6

Length from shoulder to hem

1

68

69

70

A7

Bodice Length

1

28

29

Train Length

DATE CREATED: Nov. 1, 2018

0

72

4

72

A8

A1

27 48

DATE MODIFIED:

48

48

6 8

10 12 14

72

72

35 36

37.5 38 38.5

28.5 29.5

30 31 32

38.5 39.5 40 41 42 14 14

14 14 14

71 72

48

30

73 74 75 48

DATE RELEASED:

31

TIME & ACTION CALENDAR TIME & ACTION CALENDAR

STYLE: Women's Wedding Gowns ACCOUNT MANAGER: Hadley Schmueser and Madison Todd SEASON: F/W 2019 VENDOR: Jesus Peiro INC. COUNTRY OF ORIGIN: Spain

ORDER CONFIRMATION/PRODUCTION RESERVATION DATE COMPLETE COLOR/PATTERNS BREAKDOWN DUE 1ST LABDIP/STRIKE OFF SUBMISSION FROM VENDOR 1ST LABDIP/STRIKE OFF COMMENTS FROM BUYER FINAL LABDIP/STRIKE OFF APPROVAL DUE 1ST FIT SAMPLE SUBMIT IST FIT SAMPLE COMMENTS DYE FIT APPROVAL DUE DATE LATEST TRIMS/ACCESSORIES APPROVAL DATE PIECE GOODS KNITTING/WEAVING DATE PIECE GOODS DYEING (SOLIDS) DATE BULK FABRIC SUBMIT FOR APPROVAL AD SAMPLES SUBMIT FABRIC EX MILL FABRIC IN FACTORY(PRODUCTION COO) DATE ACTIONABLE PREPRO SUBMIT PRODUCTON CUTTING PRODUCTION SEWING COMMENCE TOP SAMPLE SUBMIT SHIPMENT AT CONSOLIDATOR DATE IN DC (20TH OF THE MONTH)

12/20 12/23 1/16 1/20 1/28 2/12 2/15 2/23 2/24 3/15 3/18 4/10 4/15 4/23 5/23 5/29 6/2 6/5 6/8 7/10 8/15

UNIT BREAKDOWN Unit Breakdown Style Nbr. 1234 1235 1236 1237 1238 1239 1240 1241 1242 1243 TOTAL

Description

Mermaid Wedding Dress Ballgown Wedding Dress Princess Weddig Dress A Line Wedding Dress Mermaid Wedding Dress A Line 2 A Line 3 Fit and Flare 1 Fit and Flare 2 Strapless

% to Total

11% 11% 7% 11% 11% 11% 11% 11% 7% 11%

Total Units

126 126 84 126 126 126 126 126 84 126 1176

Average C Monthly Units 21 21 14 $ 21 21 21 21 21 14 21

ost per Unit

Total Cost

$53,867 $6,787,242 $38,593 $4,862,718 $123,902 $10,407,768 $2,017 $254,142 $37,587 $4,735,962 $7,342 $925,092 $28,169 $3,549,294 $25,055 $3,156,930 $33,720 $2,832,480 $8,760 $1,103,760 $38,615,388

Retail per Unit

$107,735 $128,645 $246,183 $6,742 $125,290 $36,711 $93,892 $50,109 $67,440 $29,202 $891,949

Total Retail

$13,574,610 $16,209,270 $20,679,372 $849,492 $15,786,540 $4,625,586 $11,830,392 $6,313,734 $5,664,960 $3,679,452 $99,213,408

Total Margin $

$53,868 $90,052 $122,281 $4,725 $87,703 $29,369 $65,723 $25,054 $33,720 $20,442 $532,937

Markup %

50% 70% 50% 70% 70% 80% 70% 50% 50% 70% 63%

6 MONTH PLAN Tiffany & Co. LINE PLAN

F/W 19

STYLE # NAME

Fall/ SP/SU Winter FEB AUG SEP

HOLIDAY OCT NOV

Quantities Quantities Quantities Quantities

1234 1235 1236 1237 1238 1239 1240 1241 1242 1243

Mermaid Ballgown Princess A-Line 1 Mermaid A-Line 2 A line 3 Fit and Flare 1 Fit and Flare 2 Strapless

21 21 14 21 21 21 21 21 14 21 196

21 21 14 21 21 21 21 21 14 21 196

21 21 14 21 21 21 21 21 14 21 196

DEC

Jan

TOTAL C

Quantities Quantities Quantities Quantities P

21 21 14 21 21 21 21 21 14 21 196

21 21 14 21 21 21 21 21 14 21 196

21 21 14 21 21 21 21 21 14 21

126 126 84 126 126 126 126 126 84 126 1176

Wholesale/Retail and costs should be based on the country where the product was first costed

COST

COST

RETAIL

RETAIL

PER UNIT

TOTAL

PER UNIT

TOTAL

$53,867 $38,593 $123,902 $2,017 $37,587 $7,342 $28,169 $25,055 $33,720 $8,760 $63,992

$6,787,242 $4,862,718 $10,407,768 $254,142 $4,735,962 $925,092 $3,549,294 $3,156,930 $2,832,480 $735,840 $38,247,468

$107,735 $128,645 $246,183 $6,742 $125,290 $36,711 $93,892 $50,109 $67,440 $29,202 $891,949

$13,574,610 $16,209,270 $20,679,372 $849,492 $15,786,540 $4,625,586 $11,830,392 $6,313,734 $5,664,960 $2,452,968 $97,986,924

Margin Margin % $ % $53,868 50% $90,052 70% $122,281 50% $4,725 70% $87,703 70% $29,369 80% $65,723 70% $25,054 50% $33,720 50% $20,442 70% $532,937 61%

MARKETING STRATEGY

MARKETING INSPIRATION

For our marketing strategy, we decided to stick to true Tiffany fashion and go very simple. Each image is in black and white with the Tiffany blue as a small detail. This is something seen throughout Tiffany advertisments today.

We also wanted to keep the images very simple for our dresses. Tiffany & Co. has always had very classic imagery, and by carrying that over into our marketing campaign, we hope to gain the same audience that we currently have.

WEBSITE MOCKUP

SOCIAL MEDIA MOCKUP

There’s only ONE Tiffany.

Tiffany.com

Excited to announce our new Bridal line at Tiffany & Co. Our favorite moments are those that are truly special, so we decided to create a Wedding line to celebrate the most special day of your life! Launching August 20th in New York City!

WINDOW DISPLAY

EDITORIAL MOCKUP

STREET POSTING

LAUNCH EVENT Event:

Find Your Special Dress with Tiffany & Co. Location:

New York City Flagship Time:

August 16 - 18, 2019 11 am. - 5 pm. each day Budget:

$50,000 Invites:

Printed on textured cardstock and sent 2 months before event to newlyweds in the area and regular customers of Tiffany & Co.

PROJECT SOURCES

https://www.pronovias.com/blog/en/2016/03/new-window-displays-for-the-2017-collection/ https://cpp-luxury.com/the-global-bridal-industry-tops-us-80-million/ https://www.illustrativemoments.com/frontal-with-back-view https://www.jesuspeiro.com/en/company-2/ https://investor.tiffany.com/financial-information/annual-reports https://www.tiffany.com/ https://www.kleinfeldbridal.com/product-category/dresses/new-dresses/page/3/ https://www.debeers.com/?gclid=CjwKCAiAiarfBRASEiwAw1tYvzGXYXmTm9q2HeYt8HTbKcHI241UcswQJOKxGym0JhRIuyfjBKmKyRoCwNYQAvD_BwE https://www.swarovskigroup.com/S/home/index.en.html https://www.carolinaherrera.com/blog/carolina-herrera-spring-2019-bridal-collection/ http://www.ellisbridals.co.uk/product/19093/

Hadley Schmueser Madison Todd FASM 310 | Fall 2018 Professor Don Levy