AIGA 2022 vote poster

uniting the political zoo through vector-based design problem key considerations

Politics are an absolute disaster, no matter who’s in charge. Right, or left, up or down, I need a poster to incentivize all citizens to vote, regardless of their political standing. I refused to create a poster that was indicative of any certain party, because my goal was to welcoming, yet assertive. No matter what, vote! Every vote counts.

• How can I use color to create association with voting?

• How can symbolism portray my message?

• Who is my target audience of voters?

• What typeface can be utilized effectively at large sizes? solution

In order to properly design a political poster, I equally represented both democrats and republicans as their respective animals. I utilized a concise style, drawing each animal with smooth line work and melded them together. I demonstrated a sense of unity by squeezing the elephant and the donkey back to back. These parties don’t want to be associated with one another, but they are two sides of the same coin. To further hammer in my point of patriotism, stars were designed as a symbol of the United States flag, but they also represent the American people. Using smooth lines and careful wording, I promoted a clear message. Vote.

Fur Babies minizine

designing a creative editorial layout with cute puppies problem key considerations solution to effectively create an exciting magazine, I used a bright color palette and bold headers to pull in my viewer and incentivze them to read the articles. The focus of my magazine is drastically different than most, as the point of view of dogs are prioritized over owners and so called “dog experts.”

Every dog owner knows their dogs have a unique personality of their own. Why is it that all dog magazines focus on people? For the sake of dogs all around the world, I kept the focus on our furry friends, with fun twists.

• where can color be utilized to call attention?

• what kind of photography can create visual interest?

• who has the most insight on the behavior of dogs?

• how can typography be utilized to create exciting headers and consistent body copy?

GG blog site

encapsulating the diversity in gaming with responsive web design problem video game culture is notorious for portraying the same type of characters with little diversity or care about anyone that isn’t a white, buff man. While the representation of different communities has somewhat improved, video game blogs never stand up for these communities, only caring about graphics and basic plot. I set to make a change with GG. key considerations solution

• how can I stand against the techy and futuristic blogs that are commonly associated with gamers?

• who will benefit most from my personal opinion in blog posts?

• what kind of imagery will be most effective in engaging an audience?

• what language and graphics can be utilized to express femininity?

GG blog is focused on creating an inclusive space for marginalized groups of gamers who lack representation. I used exciting and bold gradients paired with vector illustrations to portray passion while also setting GG apart from competitors. Bold headlines paired with pops of pink allowed for the development of a website that could show genuine opinions and highlight the key information gamers like me, need the most.