women's basketball games. They did not know when they played or how good the team is. Another aspect that the attendees were able to communicate was that they did not attend women's games in general. For instance, none of them have been to a women's basketball game before, only a women's soccer game because they had to due to some event. Also, they pointed out how teams like Baylor were able to better communicate their women's basketball team to their students, that it was a bigger deal to the students. Another thing pointed out in this focus group was promotion based on Homecoming and Hoops. They said that the women were kind of just thrown out there as opposed to the men's having a huge light show, making their promotion a big deal. Basically what information we gathered from this focus group was that the marketing for women's basketball is not done well. There is little to no promoted information out there for the students to access without specifically searching for it, they said.
Focus Group #2 Report In our second focus group we didn't learn as much as in our first one. There were five people that attended this focus group. We pretty much learned everything that was covered in the first focus group. The problem still boils down to marketing efforts done by the women's basketball team. There is little to none social media done for their team. All of the attendees were saying they didn't know about their social media presence or that they had to go through other means to find out information. Another issue pointed out was that the presence at OSU's women's basketball attendance could be related to WNBA's attendance. He said that it is probably more of a nationwide thing than just OSU, because attendance at WNBA is low as well as in college basketball. That was the 4 TYPE THE DOCUMENT TITLE 4