Burbank 2

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BURBANK W i d e

B U R B A N K

BANK Small

Medium

BLACK

SMALL

Burbank

High school Small Medium brought many I T A L I C opportunities for exploring my creative options. I took classes like graphic design, AP art, photography, and journalism. I learned how to turn my talents into a business and realized that a career in art might be an option after all.

burbank

BIG regular bold

BBigURegular R B ALight N K 20

Burbank Big Condensed Bold

BURBANK BIG

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Burbank

BUR 15 it made me love art more.

Condensed Black

Burbank Big

I didn’t let it discourage me from doing what I loved most–

Burbank Big

Wi de Bo l d

S M A L L B O L D I T A L I C

Burbank Small Black Italic

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Bur bank

M e d i u m kB

small

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l i g h t ita l ic

BCondensed I G ar bn 10

In 6th grade I took art as an elective. For the first time, I was challenged creatively and encouraged to think outside the box. Sadly, the same rule didn’t apply to the rest of my life--I was often in trouble in class for using too many colors or doodling all over my work.

Burbank Big Wide Medium

Big Regular Black Burbank BIG Wide B la ck

LIGHT

5

When I was in kindergarten, we were given a Gifted & Talented test. We were handed a brown paper bag, markers and scissors and told to make something. without thinking twice, I made a dollhouse, complete with cut out windows and a door. I remember looking around and seeing that most people had just colored a picture on theirs. For the first time, it occurred to me that I saw things differently than others did.

I had the chance to work under a designer last summer. While working with her, I got to do several hands-on design projects, such as making a set for a stage and painting a wall mural. I learned that there were areas of design that didn’t require sitting behind a desk all day, and that idea made me really excited.

I’ve had a lifelong fascination with hand drawn character animation. In the last few decades, that medium has been through some rough times. Declining box office revenues, a drive for “automation” and an obsession with the bottom-line have slowly eroded much of the craftsmanship I love. (There are exceptions of course! Your studio does great work!) Being obsessed with typography and lettering, I was dismayed to see that boring, off-the-shelf typefaces have become the norm for title sequences, logos and marketing materials. It breaks my heart to see movies that took four-years of painstaking artistry summarized with the same typefaces that are used to detail mutual fund dividends. So, I decided to make a typeface family that would work better. Burbank is a typographic homage to the spirit of classic character animation with a nod to mid-twentieth century cereal packaging tossed in for good measure. Burbank was drawn the old fashioned way, with pencil on paper. Only when the forms had the right level of spontaneity were they digitized. This method took a long time, but it ensured that the end result would feel alive. Burbank was initially developed for use in display sizes, but I determined that a matching family optimized for use at small sizes was needed as well. So, I developed two distinct styles: Burbank Big for use in large sizes and Burbank Small for use in running text. Burbank took nearly a decade of thinking and drawing. The result is a large family of typefaces for use in sizes large and small. Burbank was initiated as a complement to character animation, but it certainly isn’t limited to that particular usage. Burbank works admirably for every task from automobile insurance advertisements to theater posters to mutual fund dividend reports.


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