Brand Profile Book of Marketeers Internasional

PR FILE BOOK BRAND 2023

c ntent table of

get ready !!! creative minds build up!

WHO ARE WE?

Marketeers was founded in 1992 by Hermawan Kartajaya in the city of Surabaya and was officially declared as a media (part of the Serikat Perusahaan Pers). Since 2012 Marketeers finally got the name of PT Marketeers Internasional and then in early 2022 underwent a spin-off and transition into a more independent organization under the umbrella of M corp (MarkPlus Corp). Now Marketeers has become Indonesia’s next-

gen media platform. Our print and digital content is a unique mix of insightful stories and progressive design. Our pioneering creativities are industry firsts, from dual cover stories to a 17-cover single magazine edition. As a result, we are the only business magazine to win ten gold medals in Indonesia Print Media Awards and one gold medal in the Asian Media Awards. Our vision is becoming a leading and adaptive marketing media by providing quality and timeless content, and our mission is to connecting 3 principles (eager career starter, game changing disruptors, industry-defining leaders.

BRIDGING THE GAPS: THE 3 PRINCIPLES

We’re an Omni-Media Platform connecting Eager Career Starters, Industry Defining Leaders, and Game-Changing Disruptors

There’s a huge gaps in the market between those 3 principles so we bridging the gaps to make professionals route and entrepreneurs route through:

- Co-Created Content (Media)

- Enganging Experience (Event)

- Participative Platform (Education)

WHAT WE DO?

Here in Marketeers we put together curated insights, mind-expanding stories, and in depth-guidelines. We blend thoughtprovoking speakers, immersive experiences, and head-turning performances. We are passionate network builders, we connect eager career starters, industry-deifining leaders, and game-changing disruptors, with more than 15.000+ connection.

our pers nality modern youth Marketeers Brand Profile Book 2023

Segmentation

Demographic

- Man and Woman, 18-25 years old and above, SEC AB

Geographic

- Living in big city, across Indonesia or other country

Psychographics

- Urbanite, modern, moving and maverick, marketing enthusiasts

Targeting

Students, professionals, and marketing enthusiast, company and business leaders, tech-company, stateowned enterprises, those who contextually needs marketing inspiration.

Positioning

We’re an Next-Gen Business Media working as OmniMedia Platform connecting Eager Career Starters, Industry Defining Leaders, and Game-Changing Disruptors.

OUR MEDIA

OUR MEDIA

OUR MAGAZINE

MARKETEERS

MAGAZINE is dual-cover featuring person of the month and thoughtprovoking cover story. First issue was out in January 2009, and it’s been 15 years but Marketeers still providing deep and groundbreaking insight for audience. Marketeers Magazine are ready in printed and e-magazine.

FIRST ISSUE

January 2009

FREQUENCY

Monthly, 12x per year

PRICE

Rp 100.000

ANNUAL SUBSCRIPTION

Rp 1.000.000 (printed)

Rp 250.000 (e-magazine)

CIRCULATIONS

1.000 copies/month

READERSHIP

50.000

PRINTED BY

Gramedia Printing

CONTENT

- Industry Updates

- Case Studies

- Research Findings

- Meet The Marketing People

- Lifestyle of a Marketeer

AUDIENCE PROFILE

(Psychographic)

Median Age: 25, SEC AB, Urbanite, modern, moving and maverick, marketing enthusiasts

E-MAGAZINE

dekstop friendly, more interactive content, popular/best seller data driven marketing

is giving comfortness and realness to the audience’s eyes while reading Marketeers

WEBSITE OUR

MARKETEERS WEBSITE

has been visited by primary user profile such as Gen Z and Millennial professionals and entrepreneurs, geographically living in Java, Bali, Sumatra, and Sulawesi Middle to high socioeconomic classes, also have key interests include business, news, and lifestyles, high likelihood of buying traveling, mobile devices, business software, and financial services products, and have been access marketeers.com with premium smartphones (Apple and Samsung) and laptops.

MEDIA SOCIAL

MARKETEERS SOCIAL MEDIA is filled with enganging multimedia storytelling. Big feast for those who enthusiastic with knowledge, marketing cases related to trends, learning personal branding from big and talented people, and up to dates business trends.

marketeers

@marketeers (117K)

Marketeers (5,9K)

@the_marketeers (454k]

Marketeers [31K]

CONTENT VIDEO

MARKETEERS TV is the official youtube channel of Marketeers. Other than sharing insights through social media/digital platform and printed media, Marketeers also sharing marketing and business insight through videos and also collaborate with entrepreneurs and experts.

40,53%

Teenagers

MARKETEERS FACTS

UR MARKETEERS COMMUNITY has been founded since 1992 and still counting our community. we have online and offline community that enganged in over 36 community events per year. We proud to gather around over 15.000 marketing and entrepreneur enthusiasts every year.

to Young Adult around 18-24 years old.

38,33%

Adult around 25-34 years old.

21,14%

Middle aged around > 35 years old.

STORYTELLING AWARDS

MARKETEERS OMNI BRANDS OF THE YEAR

MARKETEERS YOUTH CHOICE AWARD

is an annual award that honors the year’s most preferred brands among the Indonesian youth. Approximately 1,500 Generation Zs —born between 1995 and 2010— voted online for the brands across more than 30 categories. Winners are announced at the annual Marketeers XFest, attended by thousands of Gen Zs in March.

is an annual award for brands that practice omnimarketing, which integrates online and offline approaches to the overall customer experience. The award honors integrated practices in multiple categories, from marketing communications to product strategies to distribution channels. Brands apply via document submissions, with winners announced in Marketeers magazine midyear.

MARKETEERS SME ENABLERS AWARD

Marketeers SME Enablers Award is an annual award for companies that contributes to the development of small and medium enterprises (SMEs). Companies can apply for the awards across 15 categories via document submission, with winners announced at the annual Marketeers Hangout in August.

MARKETEERS EDITOR”S CHOICE AWARD

showcase the year’s best-curated stories from brands across multiple categories. The honored awardees demonstrate industry-leading creativity and innovation to their respective audiences. Editors use a combination of document submissions, interviews, and secondary data to select winners toward the year’s end.

NETWORKING EVENTS

BRIDGING GEN Z AND YOUTH-MINDED BRANDS

We’ve been collaborated with many excellent university in Jakarta and other big city in Indonesia such as Bandung, Yogyakarta,Palembang, etc. We invite them to learn almost everything they need to know and aware of when starting a career. At the same time, we invite youth-minded brands to share insights about getting ready to start a career or open a business entrepreneur, how to maintaining social, personal and professional life, etc.

THE MEETING OF CREATIVE MINDS

THE MEETING OF CREATIVE MINDS

Marketeers Hangout is a gathering place for creative professionals. This event will be held at the Ciputra Artpreneur Theater providing a unique and inspiring environment for the creative professionals who attend. Here, creative people can find the latest trends and insights in marketing. They can also learn from creative thinkers who have made significant contributions in their fields and gain the practical skills to take their careers to the next level. However, this event is not limited to bringing learning space. Marketeers Hangout also facilitates participants to build connections and foster a community of like-minded professionals. They can engage in networking activities and connect with fellow marketers in a fun and exciting environment. Marketeers Hangout is an opportunity to gain valuable insights and connect with other marketing professionals while enjoying theatrical performance.

BRIDGING BUSINESS AND TECHNOLOGY

Tech for Business is an annual event that brings together industry players and tech companies in engaging discussion on the topics of digital transformation and corporate venture.Both tech and non-tech companies can share their stories of tech implementation that drive change in their respective organizations.

ARCHIVE

what we’ve done? let’s take a look!

ARCHIVE

what we’ve done? let’s take a look!

OUR LATEST PROJECTS

LOOKING BACK throughout these years we already done so many things and have been experiencing more. Here we going to take a glism of projects and events that we already did in the last 2022 to 2023. We proud and really appreciate our small team to make these projects came true and can’t wait for the next one to come.

NOVEMBER 2022

Wow to Now concert (MarkPlus Conference)

Tech for Business 2022

MARCH 2023

XFEST 2023 & Youth Choice Award 2023

APRIL 2023

Marketeers Omni Brands of The Year 2023

JUNE 2023

Tech for Business 2023

MOBY 2023 (Marketeers Omni Brands of The Year)

There are 18 big brands that being nominated and winning the Marketeers

Omni Brands of The Year 2023 awards, one of those brands are BCA, Pertamina Shared Service, Wuling, TACO, ANTERAJA, Rejuve, Generali, and many more.

This was the first time XFest was held offline since the pandemic. XFest 2023 was held at the Anggrek Campus Binus University for 2 days. We were being partner with over 10 university to attend and participating in this event. We also invite some experts and company leaders to share their experience and knowledge about career and lifestyles.

WOW to NOW Concert 2022 (MarkPlus Conference)

At the end of MarkPlus Conference 2022

Marketeers were being trusted to handle WOW to Now Concert 2022. Hivi was one of the popular pop band in Indonesia and thanks to their enthusiastic fans, the VIP ticket is sold out and it was nicely crowded filled with joy.

XFest 2023

(Anggrek Campus Binus University, Jakarta)

More than 500 people was attending Tech For Business 2023. The Opening Plenary was held in Starium CGV Grand Indonesia and the seats almost reach the room maximum capacity.

Youth Choice Awards 2023

Over 17 big brand being nominated and able to bring the throphy with them in this awardee such as Pertamina, Antam Logam Mulia, and KAI Access.

Just like last year, this year the attendants is also crowded with proximately almost 500 people. We also collab with experts and company leaders to share more exciting topic around business and technology.

TFB 2022 (Tech For Business)

TFB 2023 (Tech For Business)

OUR CLIENTS AND PARTNERS

ACHIEVEMENTS OUR

10 Gold Medals at Indonesia Print Media Awards (IPMA)

The Best of News, Politics, and Business Magazine

Recieved The Indonesian World Records Museum (MURI)

certificate for 17 different covers in one cover story

1 Gold Medal at Asian Media Awards 2015

The Best in Design for Magazine Cover

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