Imagination Playground Style Guide

brand style guide june 2014

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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table of contents

table of contents This is a guide to the elements that make up Imagination Playground. Please read, it will help you know us a little better!

section one • elements 6 imagination playground logo 10 logo, trademark glyph, and LLC 12 imagination bubble 16 bubble patterns 18 color 20 photography 22 typography 24 logo partnerships 26 logo partnerships- multiple logos 28 logo partnership examples section two • corporate identity

2

38

stationery

40

presentations

imagination playground brand style guide, 2014

section three • collateral 44 welcome kit 46 website 48 email blast 50 brochures 52 product cut sheets 54

paraphernalia

section four • social media 60 facebook 62 twitter 64 video 66 blog section five • print 70 banners and signage 72 imagination playground pop-up sleeve

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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section one • elements

4

imagination playground brand style guide, 2014

6

imagination playground logo

10

logo, trademark glyph, and LLC

12

imagination bubble

16

bubble patterns

18

color

20

photography

22

typography

24

logo partnerships

26

logo partnerships- multiple logos

28

logo partnership examples

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elements

Imagination Playground logo The do’s and don’ts of the Imagination Playground logo.

To avoid complexity, the logo should nest comfortably in the upper right hand corner (as in this document) unless on a front or back cover page. There it can be large and centered or left justified as long as it looks visually appealing.

its appropriately-sized tm symbol as shown here when placed on products or packaging. When using logos on documents from Imagination Playground, the corporation, see rules on page 6.

TM SYMBOL: The logo is always locked up with

please do...

01// full color logotype

04// circle

Full Color Imagination Playground logotype should be used in this manner on a white background. There are no sub-brands or other lines of type connected to the logo.

Use of a knocked out logo in a blue (PMS 285) filled circle is permitted for use such as round labels for bags, tissues, etc.

05// spacing

02// monochromatic

Always position the logo with at least the above allotted clear space (2 x-heights per side)

In the case of one-color printing, please use 100% blue. Although we should use the two-color logo whenever possible, some processes only permit single-color printing.

06// minimum size The minimum size requirement is 1 inch.

Please refrain from using the Imagination Playground logo below 1-inch wide.

03// white On a field of one of the core brand colors, the logo should be made white to “knock out” of the field.

A color logo should never be used on a dark colored background, but is permissible on PMS 382 or PMS 285 only.

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imagination playground brand style guide, 2014

01// full color logotype

PMS 369 CMYK: 59•0•100•7 RGB: 109•179•63

02// monochromatic

04// circle

PMS 285 CMYK: 89•43•0•0 RGB: 0•125•195

05// spacing

x x xx

xx x x

03// white

06// minimum size

1-inch

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elements

Imagination Playground logo The do’s and don’ts of the Imagination Playground logo.

To avoid complexity, the logo should nest comfortably in the upper right hand corner (as in this document) unless on a front or back cover page. There it can be large and centered or left justified as long as it looks visually appealing.

TM SYMBOL: The logo is always locked up with its appropriately-sized tm symbol as shown here when placed on products or packaging. When using logos on documents from Imagination Playground, the corporation, see rules on page 6.

please don’t...

01// colored backgrounds

04// rotation

DO NOT place a full color logo on any other color besides white. Please note that PMS 382 is no longer used as a background color against the full color logo.

DO NOT turn the logo on it’s side. The logo must stay at a permanant horizontal on a 90 degree angle.

02// photographs DO NOT place a full color logo on a photograph or full color illustration.

03// shapes DO NOT set the logo together with a shape.

The logo is permitted to sit inside a circular holding shape for use on labels, bags, etc. (please see previous page) Otherwise, no shapes are permitted.

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imagination playground brand style guide, 2014

05// stacking or centering DO NOT unstack the logo or center the words “imagination” and “playground” to each other.

01// colored backgrounds

04// rotation

02//photographs

05// stacking or centering

03// shapes

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elements

logo, trademark glyph, and LLC Keep this information in mind while using the logo and corporate identity.

01// trademarked logo The trademarked logo (Imagination Playground with tm symbol) is used on all products.

IN TEXT: Do NOT type “tm,” instead, use the official “TM” character in the glyph palette of the Archer and VAG rounded typeface sets.

Using TM glyphs in text is up to Rockwell Group’s legal department. Therefore, ALL text must be submitted to Rockwell Group’s Legal Department before being published.

Generally, the first use for Imagination Playground in reference to a product (even those for which we have not yet filed the registration application) will appear in text like this: Imagination Playground™ Imagination Playground in a Box ™ Imagination Playground in a Cart™ Imagination Blocks™ Imagination Playground Park™ Imagination Playground in a Bag™ Imagination Playground Pop-up™ Imagination Playground Store™ 02// LLC Brand business correspondence includes the untrademarked version of the logo and the formal company name (“Imagination Playground, LLC”).

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imagination playground brand style guide, 2014

01// trademarked logo

02// LLC

Imagination Playground, LLC • 5 Union Square West, 8th Floor, New York, N.Y. 10003

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elements

imagination bubble The do’s and don’ts of the Imagination Playground bubble. Take a moment to think about how it should be applied. please do...

01// bubble basics

03// image

The Imagination Bubble mark is taken directly from the Imagination Playground logotype. It can be used as a stand-alone graphic device. It can be displayed in either of the core brand blue (PMS 285) or green (PMS 369).

When cropping an image, always crop in the largest circle. Keep the smaller circles in the same core brand color, either (PMS 285) or green (PMS 369).

The mark should always be in the “3 bubble” orientation and be shown dynamically (i.e. it should express growth and movement) when placed.

The Imagination Bubble mark can be used as a symbol to represent the idea of Imagination Playground. Within each collateral piece, however, the symbol should be supported by the Imagination Playground name and/or contact info in an obvious way. For example, the mark exists as a graphic on the back side of the business card, whereas the front is full of clear Imagination Playground information.

02// text box The largest circle of the mark can be used as a holding shape for photos or type (never both together). When large, it can house quotes or if small, it can act as a holding shape for digits when numbering categories.

Digits and quotes inside of the Imagination Bubble are always set in the VAG typeface.

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imagination playground brand style guide, 2014

04// as a mark

Note: The mark, when on white is only ever Blue or Green

01// bubble basics

03// image

02// text box

04// as a mark “The imagination playground brings out the limitless, creative genius in all kids and inspires free play everywhere”

2 Imagination Playground, LLC • 5 Union Square West, 8th Floor, New York, N.Y. 10003

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elements

imagination bubble The do’s and don’ts of the Imagination Playground bubble. Take a moment to think about how it should be applied. please don’t...

01// edges

04// color

DO NOT run the largest and the smallest circle off the edge of the layout at the same time.

DO NOT vary the color of the circles, regardless of their use.

YOU MAY however, run the largest OR the smallest circle off the edge individually in a layout.

05// content

02// arrangement DO NOT re-arrange the imagination bubble parts.

03// logo DO NOT lock-up the logo with or inside of the imagination bubble.

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imagination playground brand style guide, 2014

DO NOT place content in any circle besides the largest one.

01// edges

04// color

02// arrangement

05// content

03// logo

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elements

bubble patterns When and how to use the Imagination Playground bubbles.

Bubble Patterns are to feel light and kinetic, not effervescent. Patterns are composed of bubbles in the 2 core brand colors plus the secondary yellow (PMS 396). The background is always the secondary green (PMS 382) or white. Variations are specified below.

Patterns are composed of only 3 sizes of bubbles. These can be scaled up to fit larger sizes, however, the size ratio between bubbles should remain consistent.

The bubble patterns can be used for environmental graphics and presentation covers. The bubble patterns are intended to “float up.�

Do not overfill a layout with bubbles. Keep it airy and light.

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imagination playground brand style guide, 2014

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elements

color This is how Imagination Playground uses color.

The treatment of color in Imagination Playground publications is easy to follow. The two core brand colors (blue and green) are used primarily in the logo, Imagination Bubble, and in headers and sub heads.

Secondary colors (secondary) are used for supporting elements like color fields and bubbles

found in the page anchors. They can also be used to extenuate text or illustration.

The tertiary color (green and yellow) is more specific. It is to be used to call out things worth noting, such as quotes in bodies of text (as the text color), or photographs.

01// core brand colors Blue

Green

PMS 285 CMYK: 89•43•0•0 RGB: 0•125•195 Hex: 007dc3

PMS 369 CMYK: 59•0•100•7 RGB: 109•179•63 Hex: 7ac040

PMS ® 285

PMS ® 369

02// secondary color Orange PMS 166 CMYK: 0•64•100•0 RGB: 244•123•32 Hex: f47b20 PMS ® 166

03// tertiary colors

PMS ® 382

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imagination playground brand style guide, 2014

Lime

Yellow

PMS 382 CMYK: 29•0•100•0 RGB: 193•216•47 Hex: bed600

PMS 396 CMYK: 11•0•94•0 RGB: 235•231•41 Hex: eae827 PMS ® 396

01// core color usage

Green • PMS 369

Green • PMS 369

Blue • PMS 285 Blue • PMS 285

02// secondary color usage

Brownsville, Brooklyn Imagination Playground in a BOX

Orange • P MS 166

03// tertiary color usage

enjoy your mini-playground!

David Rockwell at TED 2010

Bubbles Green • PMS 369 Blue • PMS 285 Yellow • PMS 369 Type Blue • PMS 285

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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elements

photography Imagination Playground loves pictures, this is how we use them.

Because Imagination Playground is a concept as well as a series of products, photographic representation is core to the brand language. Use inviting, vibrant images that clearly illustrate the intended idea, especially photos showing product engagement, with people front-facing. Crop into images to highlight the activity in the photo. Never show a child inside storage containers.

All chamfered squares should be lined with a two point rule. The rule should be orange with a small (not too small) chamfer. The chamfers

on the photographs shown to the left are set at 0.1 inch and should be used as a model. Pre-built frames are provided for Microsoft Powerpoint users.

Any caption should be set in VAG , colored orange and right-aligned with the chamfer corner, or to the arch of the circle (see examples, left).

NOTE • All photos with children must come from approved vendors.

photos can be set in layouts in 4 ways: 01// rectangles Cropped in chamfered rectangles (concept images can only be cropped this way, see bottom-left 02// circles Cropped in circles, alone. DO NOT overlap photos in circles 03// imagination bubble Cropped in the largest circle of an Imagination Bubble 04// rectangular edges Use rectangular edges for images in some media (e-blast, website, etc) which do not allow for chamfered borders, or when there are ten or more photos.

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imagination playground brand style guide, 2014

01// rectangles

Brownsville, Brooklyn Imagination Playground in a Box

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03// imagination bubble

04// rectangular edges

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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elements

typography Imagination Playground follows these typography rules.

Typography plays an important role in the Imagination Playground brand.

It’s always important to use the proper tone with type. Thankfully, by using font styles sparingly and with a consistent logic, you can avoid most of the problems like those shown above.

Imagination Playground has two core type families. First, is VAG Rounded. It serves as the

basis for the Imagination Playground logo and is used for headlines as well as lines of type that stand alone.

The second typeface is Archer. This font is used mainly for body copy (like in this document).

Archer comes in a variety of weights as shown here. Each weight also comes in Italic. Only use the Italic typefaces for highlighting purposes.

01// VAG rounded

02// archer

VAG Rounded Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

Archer Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*( )<>/?

VAG Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

Archer Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*( )<>/?

VAG Rounded Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

Archer Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

DO NOT use VAG Rounded Thin.

Archer Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

DO NOT use Archer hairline, Archer thin, or Archer light.

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imagination playground brand style guide, 2014

01// headlines

headlines are always lowercase and in vag rounded 02// stand-alone quotes

“ Stand-alone quotes are always set with quote marks in Upper and Lowercase, with VAG Rounded Bold.”

03// quotes in circles

“Quotes in circles are always set with quote marks in Upper and Lowercase, centered, with VAG Rounded Bold,” –Credit lines with names and ages are in VAG Light.

04// headlines in chamfered boxes

headlines in chamfered boxes are lowercase in vag rounded bold Body copy in chamfered boxes are always in Upper and Lowercase Archer Bold.

05// Photos

Photo Captions are set in VAG Bold Secondary Information is set in Light

06// other texts Contact Information, such as URLs for the web, are in VAG Rounded Light Print body copy is always in Archer in Upper and Lowercase Print body copy is always in VAG in Light and Bold

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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elements

logo partnerships third parties should not create branded elements that use the imagination playground logotype as primary branding.

01// lockup Lockup of Imagination Playground logotype and URL 02// partnership text When talking about the Rockwell Group/ KaBOOM! partnership, always use the Imagination Playground logotype and refer to the Rockwell Group and KaBOOM! in body copy (example set in bold for emphasis).

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imagination playground brand style guide, 2014

01// lockup

imaginationplayground.com

02// partnership text

From leaders in the design and playground worlds, Rockwell Group and KaBOOM!, Imagination Playground is a mission-based initiative that inspires a variety of fun, open-ended play patterns for kids. It allows children to design their own course of play, while fostering collaboration and creativity. With each play session, Loose Parts can instantly activate the space around them. Blocks, mats, wagons, fabric, and crates overflow with creative potential. A new playground is born, configured by childrenâ&#x20AC;&#x2122;s activity, evolving as the children play, dream and build.

Something as simple as a box of stuff allows for endless possibilities.

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

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elements

logo partnerships- multiple logos third parties should not create branded elements that use the imagination playground logotype as primary branding.

If it is necessary to use multiple logos in a document, then give the marks equal visual weight (logo parity), be sure to align the baselines of the logos, and give equivalent white space between the logos.

Logos must appear on a white solid background and be divided by a centered black â&#x20AC;&#x153;withâ&#x20AC;? in ar-

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imagination playground brand style guide, 2014

cher medium font or by a centered 80% black dotted line. The line must extend two dots above the highest point and below the lowest point of the logos.

In instances Imagination Playground uses the KaBOOM logo, the Imagination Playground must appear first.

01// multiple logos

with

and

&

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logo partnership examples The doâ&#x20AC;&#x2122;s and donâ&#x20AC;&#x2122;ts of Imagination Playground logo partnership collateral.

please do...

01// signage banner Partnership signage should always have the logo partnership lockup as is, centered, and in full color. On signage banners, the Imagination Playground bubble pattern should be used. Logos must have appropriate spacing on all four sides. All three divider possibilities can be used for the signage banner.

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imagination playground brand style guide, 2014

01// signage banner

and

with

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logo partnership examples The do’s and don’ts of Imagination Playground logo partnership collateral.

please don’t...

01// logo scale DO NOT change the relative scale of either logos on the banner. Logos must appear in the same scale as all partnership logo possibilities.

02// background DO NOT change or alter the banner’s background. The background must remain white with the Imagination Playground bubble pattern as it was created.

03// dividers and orientation DO NOT change any of the logo dividers.

Dividers must remain black and in the same scale and position they were created. All text dividers must be typed in Archer medium.

Also, DO NOT change the axis the logos appear on. Both logos must lay on the same horizontal axis.

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imagination playground brand style guide, 2014

01// logo scale

and and

02// background

and

and

03// dividers and orientation

and

and

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logo partnership examples The doâ&#x20AC;&#x2122;s and donâ&#x20AC;&#x2122;ts of Imagination Playground logo partnership collateral.

please do...

01// website banner Imagination Playground banners used on websites other than the Imagination Playground website, must appear with a blue background, all white logo, and with the original three dimensional block shapes.

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imagination playground brand style guide, 2014

01// website banner

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

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logo partnership examples The do’s and don’ts of Imagination Playground logo partnership collateral.

please don’t...

01// website banner DO NOT represent Imagination Playground on any color other than the Imagination Playground blue.

DO NOT type out Imagination Playground in place of the logo, or use any typeface other than VAG rounded.

DO NOT place the original three dimensional block shapes in circles or any sort of holding container.

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imagination playground brand style guide, 2014

01// website banner

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section two â&#x20AC;˘ corporate identity

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imagination playground brand style guide, 2014

38

stationery

40

presentations

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

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corporate identity

stationery this is what our things look like.

01// letterhead

03// mailing label

Ideally, the Imagination Playground, LLC letterhead is a minimal and refined stationery set, meant to be professionally printed to achieve the core Imagination Playground green verso. The letterhead can be run through any laser or inkjet printer.

Mailing labels are designed to be printed on an as-needed basis and run through a laser or inkjet printer.

However, the front is also set up as a template, allowing for changeable body copy and color printing.

02// envelope Imagination Playground, LLC envelopes are designed with an Imagination Playground logo in the upper left-hand corner and address knocked out of a blue field on the back flap.

Please check with your office manager to order or reorder envelopes.

The size (5×3.5”) is based on standard Avery shipping label dimensions. It should be applied to a standard bright-white 10×13” envelope.

04// note card Imagination Playground, LLC note cards are intended for that moment when only a handwritten gesture will suffice.

Please check with your office manager to order or reorder cards.

05// business card Imagination Playground, LLC business cards are designed to accommodate a name, title, email, phone number and a fax number for each employee.

Please check with your office manager to order or reorder cards.

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imagination playground brand style guide, 2014

01// letterhead

A Happy Spring To You!!

Thank you for joining our National Building Museum & Imagination Playground Learn & Play Date. We appreciate your desire to help us help children play.

As an added Thank You for joining us today we are pleased to offer you the following: When you reach out at contactus@imaginationplayground.com - or call 866. 816. 8608 - and ask for Barb, she will provide you an additional 5% off the purchase price of our 105 Piece Big Block & Cart Set. Yes, that is on top of the current Springtime Savings event!

All you have to do is speak directly with Barb, mention the National Building Museum - and you’ll receive the bonus savings offer good through May 31, 2014.

Please - Come Play With Us !

Dave Krishock President & Play Associate Imagination Playground

02// envelope Imagination Playground 5 Union Square West, 8th floor New York, New York 10003

PRSRT STD U.S. Postage PAID Permit 1308 Chattanooga, TN

Visit our website to join our Community & learn more about our exciting special promotions.

5 Union Square West, 8th Floor, New York, NY 10003 • 1.866.816.8608 • imaginationplayground.com

03// mailing label

04// note card Joan Farnsworth The Electric Company 1234 Children’s Way, Suite 0057 Port Washington, New York, 11050

Imagination Playground, LLC • 5 Union Square West, 8th Floor, New York, NY 10003 • Tel: 1.866.986.5551 • info@imaginationplayground.org

05// business card

Darell Hammond

dhammond@imaginationplayground.org tel: 202.464.6093 • fax: 202.659.0210 Imagination Playground, LLC 5 Union Square West, 8th Floor • New York, NY 10003

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corporate identity

presentations this is what our things look like.

Imagination Playground, LLC has many reasons for presentations. The .ppt presentation template provided handles a multitude of potential layouts and content forms.

01// unstructured play Imagination Playground draws inspiration from the idea of children using creativity and imagination through unstructured play.

02// product development beginning stages of imagination playground design.

03// product at play visual of imagination playground blocks, shows size, scale, and color.

04// locations locations of imagination playground parks across the globe.

05// vision to reality picture of an imagination playground waterpark.

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imagination playground brand style guide, 2014

01// unstructured play

04// locations

02// product development

05// vision to reality

03// product at play

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section three â&#x20AC;˘ collateral

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imagination playground brand style guide, 2014

44

welcome kit

46

website

48

email blast

50

brochures

52

product cut sheets

54

paraphernalia

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collateral

welcome kit all the stuff and things.

Imagination Playground press kits are intended to tell the brand story to all interested parties.

Made for a standard letter-sized page, it includes articles about the Imagination Playground from major publications such as The New York Times and Fast Company.

01// user manual this is stuff 02// guidance to play this is stuff 03// play associateâ&#x20AC;&#x2122;s guide this is stuff 04// welcome letter this is stuff 05// postcard this is stuff 06// online download this is stuff

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imagination playground brand style guide, 2014

01// user manual

04// welcome letter

Welcome to Imagination Playground!

Thanks for choosing Imagination Playground for your community. Our mission is to inspire children’s creativity by promoting free play. We hope to empower children in your community and across the globe to dream and build according to their own ideas.

If you haven’t already, please make sure that anyone working with your Imagination Playground set takes our Play Associate Training Course online and reads the User Manual that arrived with your set.

This Welcome Kit provides valuable information so that you and your community can get the most out of Imagination Playground. The Play Associate’s Guide is a useful reference that recaps our online training course. The Guidance to Play booklet gives you an in-depth explanation of what children typically do and learn as they play with Imagination Playground Blocks. These materials will help you and your colleagues learn about Imagination Playground, how to use it, and how children can benefit. The User Manual, along with the booklets from your Welcome Kit, are also available on our website.

As you and your children play, we’d love to hear your comments and learn about your experiences. If you have any questions, call us at 1.866.816.8608 or email us at contactus@imaginationplayground.com. We encourage you to join our Imagination Playground Community through our online forum and blog. Our Community offers a world of knowledge and ideas shared by like-minded play advocates. We truly look forward to getting to know you and working together to advance the cause of free play for our children.

Have fun with your new playground!

David Rockwell Founder, Imagination Playground P.S. Please visit www.imaginationplayground.com to take our Play Associate Training Course and to take advantage of the free resources we offer online.

5 Union Square West, 8th Floor, New York, NY 10003 • 1.866.816.8608 • imaginationplayground.com

05// postcard

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Share your views and experiences, and collaborate with like-minded child development advocates.

Join our Imagination Playground Community and connect with educators and parents across the globe to exchange ideas about play and child development.

You will automatically be entered into a drawing to win $250 worth of Imagination Playground Blocks.

Go to www.imaginationplayground.com and click on our Community link in the top right to get started.

Know someone who would like to learn more about Imagination Playground?

We’re more than happy to chat! If they mention you as a referral when purchasing a set of Blocks, you will receive a $250 Imagination Playground Gift Card that can be used toward expanding your own set.

For more information, please call 1.866.816.8608 or email contactus@imaginationplayground.com

For questions, call 1.866.816.8608 or email contactus@imaginationplayground.com

03// play associate’s guide

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Share your views and experien with like-minded child develo Join our Imagination Playgrou connect with educators and pa to exchange ideas about play a

You will automatically be enter win $250 worth of Imaginatio

Go to www.imaginationplayg on our Community link in the

For questions, call 1.866.816. contactus@imaginationplayg

06// online download

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We’re more than happy to chat! If they mention you as a referral when purchasing a set of Blocks, you will receive a $250 Imagination Playground Gift Card that can be used toward expanding your own set.

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02// guidance to play

45

collateral

website all the stuff and things.

The Imagination Playground website is designed to resonate with the other brand materials, while providing a setting for new information to be contributed as the brand grows.

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imagination playground brand style guide, 2014

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collateral

email blast all the stuff and things.

The Imagination Playground email blast template is the newsletter. It is designed to handle any emerging information such as product updates and events. The email blasts read in a linear fashion and separate various articles/ topics using gray fields (a common device in blogs and email blasts). As shown below.

The blasts can handle graphics/photography as well. Please send all text and imagery to

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imagination playground brand style guide, 2014

Rockwell Groupâ&#x20AC;&#x2122;s legal department for final legal approval before blast is emailed.

To the right are three examples of current Imagination Playground email blasts. Some email blasts use the brand elements of Imagination Playground, while others use standard email formatting to make the message seem more personalized.

6/5/2014

https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/

Web Version | Update preferences | Unsubscribe

Like

Tweet

Forward

It's a Learn and Play Date and you're invited!

Imagination Playground is hosting "Learn & Play" dates at the Brooklyn Children's Museum for Parents, Educators, PTA, and Principals!

Bring your children and build with our blocks. Discover how free play unlocks a child's imagination and creativity while building social skills, collaboration, confidence, problem solving, determination, and more. Imagination Playground transforms children’s minds, bodies and spirits through play!

Admission to the museum is waived with your RSVP. You can invite (2) two guests OR (2) two children. To reserve your spot, please complete the RSVP form.

6/5/2014

https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/

https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/

Thursday, May 8, 2014 3pm - 5pm Friday, May 9, 2014 3pm - 5pm

Brooklyn Children’s Museum 145 Brooklyn Avenue Brooklyn, NY 11213 See the map.

Saturday, May 10, 2014 10am - 12pm

1/2

Space is limited. Sign up today!

Register online here.

Or call 866.816.8608 for more information. Provide your preferred day, session, attendees,

phone number, email address reference Learn & Play date. Hope to see you there!

You are receiving this email either because you have subscribed to the Company’s newsletter, or because a friend forwarded it to you.

To ensure receipt of our latest news and offers, please add contactus@imaginationplayground.com to your address book.

Edit your subscription | Unsubscribe

Imagination Playground LLC 5 Union Square West, 8th Floor New York, NY 10003 United States 1-866-816-8608

Wednesday, J une 4 , 2 014 at 4 :08 :21 PM Eastern Daylight Time

Subject: FW: Bigger Than Big -­‐ Big Block Savings -­‐ Preview Date: Wednesday, June 4, 2014 at 4:06:36 PM Eastern Daylight Time From: To:

KaIe Alarcon Madeline Chambers

From: Barb Wing [mailto:contactus=imaginaIonplayground.com@cmail2.com] On Behalf Of Barb Wing Sent: Wednesday, June 4, 2014 12:59 PM To: Ana Guerrero Subject: Bigger Than Big -­‐ Big Block Savings -­‐ Preview

Good Day Friends,

https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/

2/2

GREAT NEWS!- We've extended our Bigger than Big Special Promotion through 6/30/14!

With the assistance of our friends, we have helped over 352,000 children have access to the Big Blue Blocks and playing – we’re on track to reach the 1 million more children, 2 million more educators and 3 million more parents – hooray!

We’d love to help you help kids, by extending this offer to you. Email or call Barb now to learn more about our Big Blue Blocks and how we can help you bring them to your children.

Come Play With Us! Barb

Barb Wing Executive Vice President, Client Relations Certified Play Associate Trainer barb@imaginationplayground.com 770.599.8789

Page 1 of 2

If you do not wish to receive future e-mails from us, click here.

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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collateral

brochures all the stuff and things.

General File Stats • Double-sided • Tri-fold • Sheet size = 16.5×8.5” • Finished size = 5.5×8.5” — Example of file finished with a fold.

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imagination playground brand style guide, 2014

Imagination Playground is a breakthrough playspace concept designed by architect David Rockwell of Rockwell Group to encourage child-directed, unstructured free play. The kind of play that experts say is critical to a child’s intellectual, social, physical and emotional development.

With a focus on loose parts, Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play.

Giant foam blocks, loose parts, and fabric overflow with creative potential for children to play, dream, build and explore endless possibilities.

Imagination Playground is transforming children’s minds, bodies and spirits through play !

Images courtesy of: Front cover: TalismanPHOTO; Core Concept Images: Blandon Belushin; Product Images: all Blandon Belushin except Imagination Playground in a Cart: Chris Amaral, and Imagination Playground Park: Frank Oudeman © 2010. Rev 8/13

Imagination Playground is a breakthrough playspace concept designed by architect David Rockwell of Rockwell Group to encourage child-directed, unstructured free play. The kind of play that experts say is critical to a child’s intellectual, social, physical and emotional development.

With a focus on loose parts, Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play.

Giant foam blocks, loose parts, and fabric overflow with creative potential for children to play, dream, build and explore endless possibilities.

Imagination Playground is transforming children’s minds, bodies and spirits through play !

Images courtesy of: Front cover: TalismanPHOTO; Core Concept Images: Blandon Belushin; Product Images: all Blandon Belushin except Imagination Playground in a Cart: Chris Amaral, and Imagination Playground Park: Frank Oudeman © 2010. Rev 8/13

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

51

collateral

product cut sheets all the stuff and things.

Product cut sheets are intended to quickly convey specifications on each of the Imagination Playground kits. Information can easily be updated or changed to cover specifications of po-

tential kits in the future.

When assembling multiple cut sheets, include a cover with the logo including the tm characters.

01// product specifications Product specification sheets provide all the essential information regarding the indicated product. For example, the image to the right provides the basic information for the angle add on set that comes in a cart. Information includes recommended age group, minimum play area, container specifications, weight, site condition, contents, contact, and safety information.

02// pricing sheet Pricing sheets provide information regarding the prices for each imagination playground set. Each list gives an image and price of the entire set, as well as contents and block illustrations.

03// product dimensions Product dimension sheets illustrate the shapes and names of each block and provide dimensions for each one.

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imagination playground brand style guide, 2014

01// product specifications www.imaginationplayground.com

angles add-on set in a cart ™

www.imaginationplayground.com

angles add-on set in two bags™

Imagination Playground Angles Add-On Set in a Cart™ is a kit of parts complimentary to Imagination Playground Big Blocks. It is suitable for use in a variety of indoor and outdoor sites. The Angles Set introduces more advanced geometric concepts like polygons and concave shapes. Wider range in scale and angular shapes gives children more variety and the ability to construct more mechanical connections. The Angles up the ante in complexity as the children construct and play. These shapes prompt children to consider balance, asymmetry, positive and negative space, and to think ahead as they build. The new shapes also prompt more nuanced thinking with more small-scale parts that allow for props, accents, furniture, and object-scale inventions. The storage units of the in a Cart model can be wheeled through a standard-sized door, and are suitable for supervised sites, such as community centers, child care and school settings. A fitted cover is sold separately for outdoor storage.

imagination playground big blocks in five bags™

Imagination Playground Angles Add-On Set in Two Bags™ is a kit of parts complimentary to Imagination Playground Big Blocks. It is suitable for use in a variety of indoor and outdoor sites. The Angles Set introduces more advanced geometric concepts like polygons and concave shapes. Wider range in scale and angular shapes gives children more variety and the ability to construct more mechanical connections. The Angles up the ante in complexity as the children construct and play. These shapes prompt children to consider balance, asymmetry, positive and negative space, and to think ahead as they build. The new shapes also prompt more nuanced thinking with more small-scale parts that allow for props, accents, furniture, and object-scale inventions. The lightweight bags are made of tough, rubberized canvas. Each bag holds approximately 25 blocks. Two adults can easily lift and carry one bag.

www.imaginationplayground.com

Imagination Playground Big Blocks in Five Bags™ is a kit of parts suitable for use in a variety of indoor and outdoor sites.

It offers a cost-effective means to provide children opportunities to engage in open-ended, free play. The set includes Imagination Playground Big Blocks™ and five storage bags. The lightweight bags are made of tough, rubberized canvas, and are suitable for supervised sites, such as community centers, child care and school settings. Each bag holds approximately 25 blocks. Two adults can easily lift and carry one bag.

For more information, please visit www.imaginationplayground.com For more information, please visit www.imaginationplayground.com

For more information, please visit www.imaginationplayground.com

recommended age group: 2 years and up

recommended age group: 2 years and up

minimum play area: 275 sq. ft. (Add-On plus Imagination Playground Big Block Set)

recommended age group: 2 years and up

minimum play area: 275 sq. ft. (Add-On plus Imagination Playground Big Block Set)

container specifications: Approximately 6’ 2” L x 2’ 3” D x 3’ 1” H

minimum play area: 225 sq. ft.

container specifications: Approximately 3’1” L x 2’1” D x 2’1” H (per bag component)

Steel and wood frame with phthalate-free vinyl fabric

weight: Approximately 150 lbs. (1 cart and contents)

container specifications: Approximately 3’ 1” L x 2’ 1” D x 2’ 1” H (per bag)

weight: Approximately 120 lbs. (2 storage bags and contents)

site condition: For use in indoor or outdoor settings. The Cart storage unit must be

weight: Approximately 260 lbs. (5 bags and contents)

site condition: For use in indoor or outdoor settings. The Bag storage units

placed on a solid, level surface. The storage unit is not intended for placement on soft surfaces such as gravel, sand or mulch. Adult supervision required at all times. Not recommended for storage in extreme outdoor weather conditions such as heavy rain, snow, and freezing temperatures.

site condition: For use in indoor or outdoor settings. The Bag storage units must be

are not intended for sliding on surfaces such as gravel, concrete or mulch. Adult supervision required at all times. Not recommended for storage in extreme outdoor weather conditions such as heavy rain, snow, and freezing temperatures.

content includes: 1 Weather resistant Cart

placed on a solid, level surface. The storage units are not intended for placement on surfaces such as gravel, concrete or mulch. Adult supervision required at all times. Not recommended for storage in extreme outdoor weather conditions such as heavy rain, snow, and freezing temperatures.

content includes: 2 Weather resistant Bag storage units

32 Biodegradable blue foam Imagination Playground Angles Add-On Blocks in 10 different shapes 8 Foam noodles 6 Play balls

content includes: 5 Weather resistant Bag storage units

32 Biodegradable blue foam Imagination Playground Angles Add-On Blocks in 10 different shapes 8 Foam noodles 6 Play balls

contact: By phone: 1.866.816.8608

75 Biodegradable blue foam Imagination Playground Big Blocks in 15 different shapes 15 Foam noodles 15 Play balls

training + orientation: 1 User’s manual

contact: By phone: 1.866.816.8608

By email: contactus@imaginationplayground.com

Online Play Associates training session

By email: contactus@imaginationplayground.com

safety : Storage units should only be moved by adults and are not to be used

safety : Storage bags may be moved by adults or children with adult

by children as part of the play kit.

contact: By phone: 1.866.816.8608

By email: contactus@imaginationplayground.com

assistance and supervision. Storage bags are not to be used by children as part of the play kit.

safety: Storage bags may be moved by adults or children with adult assistance and supervision. Storage bags are not to be used by children as part of the play kit.

Copyright © Imagination Playground, LLC. - rev 04/14 Copyright © Imagination Playground, LLC. - rev 04/14

Copyright © Imagination Playground, LLC. - rev 04/14

02// pricing sheet price list

price list

w w w.imaginationplayground.com

price list

w w w.imaginationplayground.com

105 Piece Big Block Set: $4,950

individual big blocks

Big Block Set in Two Carts: $5,950

8 primary blocks

10 blocks with holes

4 long blocks

4 squeaky hinges

4 channel straights

2 chutes

5 small plugs

2 arch chutes

play ball (x10) $40

Big Block Set in Five Bags: $5,950

square block $50 12” x 12” x 6”

1500 Piece Small Block Set: $1,800

plus gear $50 12” x 12” x 6”

plug $50 6” D x 24”

lil’ cheese $60 12” D x 6”

squeaky hinge $60 12” x 24” x 6”

clover gear $70 16” x 16” x 6”

primary block $85 12” x 25” x 6”

block with holes $90 12” x 24” x 6”

120 primary blocks

120 blocks with holes

120 plugs

60 peaks

90 parallelograms

90 long blocks

75 trapezoids

3 mesh bags included 8 plugs

5 nickels

Big Block Set in a Box: $9,750

10 square blocks

15 play balls

5 lil’ cheeses

4 channel bends

2 clover gears

2 plus gears

long noodle (x10) $110 2.5” D x 48”

Curves Set in a Cart: $2,950

arch chute $135 18” x 18” x 12”

channel bend $180 24” x 24” x 6”

channel straight $90 12” x 24” x 6”

long block $170 12” x 48” x 6”

nickel (x10) $85 6” D x 3”

spade $50 12” x 12” x 6”

spear $50 12” x 9.6” x 6”

120 square blocks

almond $50 16” x 7” x 6”

petal A $90 20.8” x 12” x 6”

petal B $90 20.8” x 12” x 6”

hammerhead $130 24” x 16” x 6”

double crescent $225 24” x 12” x 12”

2 spears

4 almonds

4 nickels

4 petal A’s

6 play balls

4 petal B’s

4 small plugs

4 hammerheads

2 plugs

21 primary blocks

2 double crescents

chevron A $250 36” x 20.8” x 6”

8 long noodles

chevron B $250 36” x 20.8” x 6”

trapezoid $90 24” x 10.4” x 6”

parallelogram $110 30” x 10.4” x 6”

lil’ hex $60 12” x 10.4” x 6”

75 rhombuses

120 small plugs

90 arch chutes

peak $50 12” x 10.4” x 6”

120 lil’ cheeses

30 clover gears

30 blocks with holes

12 long blocks

30 plus gears

120 connectors

Medium Block Set: $3,375

individual angles 2 spades

120 lil’ hexes

small plug (x10) $140 2.6 D x 24”

individual curves

15 long noodles

46 Piece Big Block Curves Add-on Set: $2,250 Curves Set in Two Bags: $2,600

chute $135 12” x 24” x 12”

12 squeaky hinges

12 channel straights

6 chutes

rhombus $70 18” x 10.4” x 6” 24 plugs

storage units

15 nickels

18 play balls

12 channel bends

15 small plugs

6 arch chutes

50% size of our Big Blocks

46 Piece Big Block Angles Add-on Set: $2,250 Angles Set in Two Bags: $2,600 Angles Set in a Cart: $2,950

get in touch

30 square blocks

2 chevron A’s

2 chevron B’s

4 trapezoids

4 parallelograms

4 lil’ hexes

One cart: $950 4 rhombuses

+1.866.816.8608

4 nickels

6 play balls

4 small plugs

2 plugs

15 lil’ cheeses

6 clover gears

6 plus gears

45 noodles

storage units: bags sold separately $250 each

2 peaks

One bag: $250

get in touch

contactus@imaginationplayground.com

One box: $5,250 box cover $575

cart covers/short (2) $450 cart covers/long (2) $975

8 long noodles

+1.866.816.8608

get in touch

contactus@imaginationplayground.com

+1.866.816.8608

www.imaginationplayground.com

www.imaginationplayground.com

contactus@imaginationplayground.com

www.imaginationplayground.com

Copyright © Imagination Playground, LLC. - rev-4/14

Copyright © Imagination Playground, LLC. - rev-4/14

Copyright © Imagination Playground, LLC. - rev-4/14

03// product dimensions block dimensions medium blocks www.imaginationplayground.com w w w.imaginationplayground.com

imagination playground blocks 8 10 4 10 5 2 2 4 8 5 2 2 4 4 5

primary blocks blocks with holes long blocks square blocks lil’ cheeses clover gears plus gears squeaky hinges plugs nickels chutes arch chutes channel straight channel bend small plugs

12” x 25” x 6” 12” x 24” x 6” 12” x 48” x 6” 12” x 12” x 6” 12” D x 6” 16” x 16” x 6” 12” x 12” x 6” 12” x 24” x 6” 6” D x 24” 6” D x 3” 12” x 24” x 12” 18” x 18” x 12” 12” x 24” x 6” 24” x 24” x 6” 2-5/8” D x 24”

primary blocks

lil’ cheeses

plugs

blocks w/holes

clover gears

plus gears

nickels

channel bend

long blocks

chutes

small plugs

square blocks

squeaky hinges

arch chutes

channel straight

18 play balls

30 square blocks 6” x 6” x 3”

45 long noodles 1.4” D x 48”

6 plus gears 6” D x 3”

6 chutes 6” x 6” x 12”

24 plugs 3” D x 12”

6 arch chutes 9” x 9” x 6”

15 lil’ cheeses 6” D x 3”

12 channel bends 12” x 12” x 3”

6 clover gears 8” D x 3”

12 long blocks 6” x 24” x 3”

12 squeaky hinges 6” x 12” x 3”

12 channel straights 6” x 12” x 3”

21 primary blocks 6” x 12” x 3”

30 blocks with holes 6” x 12” x 3”

15 nickels 3” D x 1.5”

15 small plugs 1.4” D x 12”

small blocks

120 primary blocks 1.5” x 3” x .7”

120 plugs .7” D x 6”

120 blocks with holes 1.5” x 3” x .7”

90 parallelograms 3.4” x 1.2” x .7”

90 long blocks 1.5” x 6” x .7”

60 peaks 1.5” x 1.5” x .7”

120 lil’ hexes 1.5” D x .7”

75 trapezoids 3” x 1.2” x .75”

75 rhombuses 2.2” x 1.2” x .7”

90 arch chutes 2.2” x 2.2” x .7”

30 plus gears 1.5” x 1.5” x 1.5”

120 connectors .4” D x 6”

120 small plugs .7” D x 3”

*15 noodles and 15 play balls are included with your set of Imagination Playground Blocks 120 square blocks 1.5” x 1.5” x 1.5”

get in touch

120 lil’ cheeses 1.5” D x .7”

30 clover gears 2” x 2” x .7”

+1.866.816.8608

contactus@imaginationplayground.com

www.imaginationplayground.com

Copyright © Imagination Playground, LLC. - rev-4/14

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

53

collateral

paraphernalia all the stuff and things.

Most Imagination Playground paraphernalia involves placing the logo in a central position on the intended object. Some products require the use of pre-determined colors. Usually the blue

is fairly close to the PMS 285. Include the tm characters with the logo on consumer-oriented promotional items.

01// branded wear text and information about the spirit wear that is shown on the next page.

54

imagination playground brand style guide, 2014

IP T Shirts June 2013 Option One: Wrap around Side

01// branded wear

1.

Gildan 18500 Classic Fit Adult Hooded Sweatshirt 50% Cotton / 50% Polyester 8.0 oz S, M, L, XL, 2XL, 3XL Royal Blue Both IP logo and graphic element are printed on the front side of the hoodie

Option Two: Graphic on front and logo on the back

A. Gildan 5000 Classic Fit Adult T-shirt in Royal (051) 100% Cotton Jersey 5.3 oz S, M, L, XL, 2XL, 3XL Preshrunk Jersey knit Standard screenprint with solid white ink

2.

Gildan 18500 Classic Fit Adult Hooded 50% Cotton / 50% Polye 8.0 oz S, M, L, XL, 2XL, 3XL Royal Blue B. Next Level 6010 Menâ&#x20AC;&#x2122;s Tri-Blend Crew in Vintage Royal Tri-Blend: 50% Polyester, 25% Cotton, 25% Rayon 4.26 oz.

S, M, L, XL, 2XL

Graphic element is print side of the hoodie and IP printed on the lower bac

Discharge printing (removes ink from cotton, leaving the other fibers blue, will give off a light blue tinge) to create a heathered, soft, vintage effect.

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

55

paraphernalia all the stuff and things.

Most Imagination Playground paraphernalia involves placing the logo in a central position on the intended object. Some products require the use of pre-determined colors. Usually

the blue is fairly close to the PMS 285 (ex: blue cushion shown below). Include the tm characters with the logo on consumer-oriented promotional items.

02// miscellaneous text and information about the paraphernalia is shown on the next page.

56

imagination playground brand style guide, 2014

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imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

57

section four â&#x20AC;˘ social media

58

imagination playground brand style guide, 2014

60

facebook

62

twitter

64

video

66

blog

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

59

print and social media

facebook all the stuff and things.

Packaging for the brand is to be vibrant and playful. Specifically, it is the one execution that should emphasise the use of color, not refrain from it.

Specifically, the pop-out playground is intended to be a promotional item for the Imagination

60

imagination playground brand style guide, 2014

Playground Blocks set. It is intended to engage and inform the person in possession of it, playfully. Note the tertiary outline element on the sleeve. They are intended to hint at the pieces beneath and do not appear anywhere else, though they are well integrated.

01// profile page

02// pages

03// posts

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

61

twitter all the stuff and things.

Packaging for the brand is to be vibrant and playful. Specifically, it is the one execution that should emphasise the use of color, not refrain from it.

Specifically, the pop-out playground is intended to be a promotional item for the Imagination

62

imagination playground brand style guide, 2014

Playground Blocks set. It is intended to engage and inform the person in possession of it, playfully. Note the tertiary outline element on the sleeve. They are intended to hint at the pieces beneath and do not appear anywhere else, though they are well integrated.

01// profile

02// posts

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

63

video all the stuff and things.

Packaging for the brand is to be vibrant and playful. Specifically, it is the one execution that should emphasise the use of color, not refrain from it.

Specifically, the pop-out playground is intended to be a promotional item for the Imagination

64

imagination playground brand style guide, 2014

Playground Blocks set. It is intended to engage and inform the person in possession of it, playfully. Note the tertiary outline element on the sleeve. They are intended to hint at the pieces beneath and do not appear anywhere else, though they are well integrated.

01// youtube

02// vimeo

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

65

blog all the stuff and things.

Packaging for the brand is to be vibrant and playful. Specifically, it is the one execution that should emphasise the use of color, not refrain from it.

Specifically, the pop-out playground is intended to be a promotional item for the Imagination

66

imagination playground brand style guide, 2014

Playground Blocks set. It is intended to engage and inform the person in possession of it, playfully. Note the tertiary outline element on the sleeve. They are intended to hint at the pieces beneath and do not appear anywhere else, though they are well integrated.

01// main page

02// posts

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

67

section five â&#x20AC;˘ print

68

imagination playground brand style guide, 2014

70

banners and signage

72

imagination playground pop-up sleeve

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

69

print and social media

banners and signage all the stuff and things.

Copy for banners and signage goes here.

01// banners Imagination Playground Banners are quite minimal and reflect the standard logo placement and co-branding guidelines.

Please see the Imagination Playground logotype pages in the elements section for further information.

02// temporary signage Temporary signage needed for Imagination Playground events can be executed in a myriad of ways, but for the sake of simplicity is based loosely on the Imagination Playground letterhead.

The type can be staid or playful as necessary.

03// permanent signage Permanent signage can be addressed in a multitude of ways, owing to the flexibility of the brand. To date, all executions have been donation plaques, which have been in circles.

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imagination playground brand style guide, 2014

01// banners

02// temporary signage

notice of filming

Imagination Playground Stadium Seats have been placed for your convenience around the amphitheater.

Please feel free to use them to sit on, and take them home as a souvenir!

Please be advised that this event is being filmed and photographed for the documentation of Imagination Playground (the Program).

This area is closed for the evening for a

by attending this area, you

• a cknowledge that you have been informed that you may be recorded, filmed and photographed as part of the Program; • g rant irrevocable consent to the use of your likeness, mannerism and voice, and/or that of (a) minor(s) for whom you are a parent or legal guardian, in the Program without compensation, credit or other consideration; • a gree that Imagination Playground, LLC, KaBOOM!, Inc, and Rockwell Group, LLC, (the “Producers”) may incorporate such recordings and photographs (the “Recordings”), in whole or in part, into the Program and to use the Program and Recordings in all manner and media, including but not limited to broadcast, exhibition, publication, and promotion, in perpetuity, throughout the universe; and • release the Producers, underwriters, licensees and assigns from all liability, including but not limited to any privacy, defamation or other claims arising out of the broadcast, exhibition, publication, promotion and other uses of the Program and the Recordings.

private event.

If you do not want to be photographed, filmed, recorded or appear under these conditions, kindly do not enter the area.

Thank you for your cooperation and for coming to this Imagination Playground event.

5 Union Square West, 8th Floor, New York, N.Y. 10003 • Tel: 1.888.789.PLAY • Fax: 202.659.0210

03// permanent signage

The City of New York and Rockwell Group would like to thank the following for their support of Imagination Playground.

Daniel and Nanna Stern Leonard Litwin Newmark Knight Frank Jack Resnick & Sons, Inc. Rockrose Development Corp.

The Hakimian Organization Dan and Abbe Klores Midler Family Foundation Related Companies Steelcase Inc. Jack Tantleff Champion Courier Jules Fisher and Peggy Eisenhauer Focus Lighting, Inc. Frieda and Roy Furman Peter and Penny Glazier Allen J. Grubman and Jess H. Drabkin Stephen Hanson and Family The Hartman Group Loeb & Loeb LLP Macy’s Merchandising Group

Julie Menin @radical.media Daryl and Steven Roth Shawmut Design and Construction Lucy and Phil Suarez TAG Associates LLC Laurie M. Tisch Viking Range Corporation Scott Zeiger – BASE Entertainment

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Imagination Playground is a breakthrough play space designed to encourage child-directed, unstructured free play. It is the result of a public/private partnership between the New York City Department of Parks & Recreation and Rockwell Group.

imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

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print and social media

imagination playground pop-up sleeve all the stuff and things.

Packaging for the brand is to be vibrant and playful. Specifically, it is the one execution that should emphasise the use of color, not refrain from it.

Specifically, the pop-out playground is intended to be a promotional item for the Imagination

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imagination playground brand style guide, 2014

Playground Blocks set. It is intended to engage and inform the person in possession of it, playfully. Note the tertiary outline element on the sleeve. They are intended to hint at the pieces beneath and do not appear anywhere else, though they are well integrated.

imagination playground, 5 union square west, ny 10003 â&#x20AC;˘ 1.866.816.8608

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