Fashion Advertisement Campaign Process Book

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

FASM 210

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

F A S H I O N ADVERTISEMENT CAMPAIGN P ROFESSOR OSCAR BETAN CUR M AR I ANA ALVAR E Z SI E R R A M AD E LE I NE GR E E N NI CO LE NG

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

P R O C E S S

BOOK

O S C A R B E TA N C U R

S C H E D U L E

M A R I A N A A LVA R E Z S I E R R A

19 B ra n d R e s e a rc h M o o d B o a rd s Mock Ads

P R O D U C T I O N

S ch e d u l i n g S ta te m e n ts A rt Di re ct i o n Shooting Ta l e n t Editing Final Ads P re s e n ta t i o n

20

21

22

MADELEINE GREEN

23

24

NICOLE NG

25

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

26

27

28

29

30

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

S P A I N

INDITEX GROUP

15.6M

I N S TA G R A M F O L L O W E R S

PRODUCT

FA S T FA S H I O N S O L U T I O N S F O R W O M E N , M E N A N D C H I L D R E N , A N Y W H E R E FROM CLOTHES, ACCESSORIES, TO FRAGRANCES

TA R G E T

T H O S E W H O A R E P R I C E A N D FA S H I O N C O N S C I O U S , S E E K I N G T H E L AT E S T T R E N D S

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

WE

AIM

TO

THAT

CREATE

CARRIES

CLOTHING

FOR

PLACED

A

IN

A

ZARA

THE

EVERY

MADELEINE GREEN

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

ADVERTISING

ESSENCE

MODERN

MINIMAL,

NICOLE NG

CLEAN,

OF

THE

CAMPAIGN BRAND.

FASHIONABLE AND

EDGY

WOMAN,

AESTHETIC

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MODEL:

MADELEINE GREEN

ALESSA

UP

FIBERS

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

FRANCISCO

ARTIST:

LEXYS

302

SCHEDULED:

W.

JULIANA

BOUNDARY

JANUARY

BETANCOURT

VALARDE

C O L L A B O R AT I O N :

L O C AT I O N :

O S C A R B E TA N C U R

REUFFURTH

PHOTOGRAPHER: MAKE

NICOLE NG

27,

VARGAS

STREET

1:30PM

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

OUTFIT 1 (VEST)

S H O T

L I S T

Ful l body wal king Close ups Product shots Creat ive shots OUTFIT 2 (BLACK SKIRT) Sit t ing on wal l (ful l body) Med ium shot leaning against wal l Product shots Creat ive shots OUTFIT 3 (KIMONO) Ful l body wal king Ful l body sit t ing on floor Med ium shots sit t ing on floor Ful l body stand ing against wal l Close ups Close ups wit h furry jacket Product shots Creat ive shots

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

F I N A L

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

A D V E R T I S E M E N T

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

R O M E , I T A L Y INDEPENDENT

1 2 3 K

I N S TA G R A M F O L L O W E R S

P R O D U C T

A P PA R E L F O R M E N , W O M E N A N D C H I L D R E N

T A R G E T ELITE CLIENTELE

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

WE

AIM

TO

CREATE

A

CUTTING

CAMPAIGN

FOR

STELLA

NOT

THE

BRAND’S

O N LY

INNOVATION COLORS,

AND

MADELEINE GREEN

RISING

PAT T E R N S ,

NICOLE NG

EDGE

JEAN.

AND

ADVERTISING

REPRESENTING,

STYLE

AIR

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

THAT

BUT

ALSO

THE

ACCOMPANIES

D R A M AT I C

MAKEUP

I T.

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MODEL:

MADELEINE GREEN

LAUREN

NICOLE NG

UP

FIBERS

ARTIST:

FRANCISCO LEXYS

TOMOCHICHI

SCHEDULED:

JANUARY

BETANCOURT

VALARDE

C O L L A B O R AT I O N :

L O C AT I O N :

O S C A R B E TA N C U R

HUDSON

PHOTOGRAPHER: MAKE

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

JULIANA

ROOM

25,

3:00PM

VARGAS

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

S H O T

L I S T

OUTFIT 1 (PINNED FLOWERS) Ful l body shots on sofa Sit t ing in t he midd le Sit t ing in t he corner Lying down Rest ing on armrest Product shots Creat ive shots OUTFIT 2 (SCARF SHIRT) Straight up med ium shots Posing wit h chair Sit t ing/lying down on table Close ups to show necklace and headscarf Product shots Creat ive shots

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

OUTFIT 3 (SCARF) Close ups Med ium shots Ful l-body against bookshelves Creat ive shots

OUTFIT 4 (BLACK FLOWERS) Ful l body shots in front of fireplace Sit t ing on chair Close ups Product shots Creat ive shots

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

F I N A L

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

A D V E R T I S E M E N T

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

P A R I S , F R A N C E RICHEMONT GROUP

3 . 8 M

I N S TA G R A M F O L L O W E R S

P R O D U C T

A P PA R E L , B A G S , S H O E S , A C C E S S O R I E S , A N D F R A G R A N C E F O R W O M E N AND CHILDREN-WEAR

T A R G E T

WOMEN, CHLOE GIRL, WHO SEEKS FOR LUXURY GOODS WITHOUT AN OBVIOUS LOGO, DISCRETE LUXURY (#CHLOEGIRLS)

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

WE

AIM

FOR

TO

CREATE

CHLOÉ.

WOMEN

FEMININE

TRANSMITTING

THROUGH

ALWAYS

A

ROMANTIC

KEEPING,

MADELEINE GREEN

THE

THE

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

ADVERTISING MESSAGE

OUTFITS

AND

REPRESENTATIVE

OF

O S C A R B E TA N C U R

CAMPAIGN LIBERATED

OPEN PINK

FIELDS.

AURA.

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MODEL:

MADELEINE GREEN

GABRIELLE

PHOTOGRAPHER: MAKE

NICOLE NG

UP

ARTIST:

L O C AT I O N :

5321

SCHEDULED:

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

MALATE

FRANCISCO LEXYS

VALARDE

OGEECHEE

JANUARY

BETANCOURT

28,

ROAD

9:00AM

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

S H O T

L I S T

M A R I A N A A LVA R E Z S I E R R A

OUTFIT 1 (DRESS) Ful l body shots Upper-body Closeups: glasses Closeups: sunglasses Product shots Creat ive shots OUTFIT 2 (PANTS) Med ium shots Wal king ful l to med ium shots Product shots Creat ive shots

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

F I N A L A D V E R T I S E M E N T

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

L O N D O N , U K INDEPENDENT

8 . 5 M

I N S TA G R A M F O L L O W E R S

P R O D U C T

CLOTHING, BAGS, SCARVES, ACCESSORIES, SHOES, AND BEAUTY FOR W O M E N , M E N , A N D C H I L D R E N . K N O W N F O R T H E I R T R E N C H C O AT S A N D S I G N AT U R E P L A I D “ F U N C T I O N A L L U X U R Y ”

T A R G E T

MILLENNIALS AND MORE. PEOPLE WHO ARE LOOKING FOR TIMELESS L U X U R Y T H AT I S F U N C T I O N A L .

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

WE

AIM

THAT

IS

TO

CREATE

ABLE

FEELINGS.

TO

A

PAT T E R N

AND

BURBERRY

SHOWCASE

FOCUSING

MADELEINE GREEN

ON

SENSUALITY

OF

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

ADVERTISING

TRADITIONAL

THE

TRENCH

NICOLE NG

HOUSE

C O AT S , BEING

CAMPAIGN

YET

ICONS

LIKE

EXPRESSING E L E G A N T.

MODERN THE

THE

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

MODEL

A:

ELISA

MODEL

B:

CRISTINA

LONDONO

PHOTOGRAPHER: MAKE

UP

ARTIST:

L O C AT I O N :

LONDONO

JAVIER

ASTURIAS

JULIANA

BERGEN

SCHEDULED:

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

MUNERA

HALL

WEDNESDAY

25,

6:30PM

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

S H O T

L I S T

MODEL A Close ups wit h jacket Close ups jack + scarf Ful l body (shower sneakers) Ful l body sit t ing down Creat ive shots MODEL B Pose wit h umbrel la Close ups wit h sunglasses Close ups wit h sunglasses wit h l ight from bot tom Grey scarf close ups Grey scarf med ium shots Creat ive shots MODEL A+B Close up of model A and model B Bot h sit t ing on stools, model A arm around model B Model A hugs model B from behind Creat ive shots x10

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

F I N A L A D V E R T I S E M E N T

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

MADELEINE GREEN

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

B E H I N D

MADELEINE GREEN

T H E

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

S C E N E S

O S C A R B E TA N C U R

M A R I A N A A LVA R E Z S I E R R A

E N D

O F

MADELEINE GREEN

C R E A T I V E

NICOLE NG

F A S H I O N A D V E R T I S E M E N T C A M PA I G N | F A S M 2 1 0

P R O C E S S

O S C A R B E TA N C U R