Date :
January, 2024
Virtual Agent Estate Agency, Made Easy
Product Guide
Understanding the Challenges in Real Estate Lead Generation & Retention 1. Market Landscape:
The realtor sector's prospect generation is predominantly governed by Multi-listing platforms and prominent Social Media outlets due to their convenience through their cross-platform compatibility and their wide selection of listings.
2. Online Dominance:
A staggering 90% of estate agent leads originate online, underscoring the criticality of a digital presence in today's market environment.
3. Conversion Metrics:
An in-depth examination reveals that for every 100 leads amassed: Conversion Rate: A mere 1-5% of leads culminate in successful transactions. Engagement Quotient: Agents manage to engage with only 10-20% of these leads. Research Phase: The dominant 80-90% are in a preliminary research phase, unprepared for immediate transactions and will return to larger listing sites due to the wealth of choice and cross-platform ease of use.
4. Retention Hurdle:
One of the pivotal challenges agencies grapple with is the stark inability to retain this 80-90% lead segment. Unlike digital behemoths like Rightmove, Zoopla, Facebook, and Instagram, traditional agencies lack the technological infrastructure, predominantly cross-platform systems, as well as the volume of listings to sustain engagement and foster loyalty among prospects
5. The Bottleneck:
While mobile apps are instrumental in elevating engagement: Cost Impediment: Their inherent cost-intensive nature makes them prohibitive for many agencies. ROI Timeline: Investing in app development mandates a prolonged duration before tangible returns manifest. Property Listings: For users, dynamic property listings are the heart of any real estate app. They keep prospects engaged, constantly updating them with new opportunities. However, the inherent limitation of property stock can sometimes dampen this engagement, emphasizing the need for agencies to continually refresh and expand their listings to retain user interest.
Estate Agency, Made Easy
The Mobile Imperative in Real Estate 1. Global Smartphone Proliferation: As of 2020, the smartphone user base reached an impressive 3.5 billion, marking a growth of 6.7% from the preceding year. [Source: Newzoo, 2020]
2. Dominance of Mobile Applications: A testament to their pervasiveness, mobile apps capture 90% of mobile media engagement, relegating websites to the remaining 10%. [Source: Smart Insights, 2020]
3. The Investment Quandary: Initiating an app journey in real estate isn't trivial. A rudimentary app for a nascent real estate enterprise demands an investment ranging from $20,000 to $80,000.
This substantial financial commitment is precisely why the vast majority of estate agencies remain without mobile app solutions
THE SOLUTION
Homes Made Easy is not merely an app it's a comprehensive real estate platform. Catering to an agent's daily operations, our platform seamlessly addresses lead qualification, retention, engagement, and sales. Whatever the task, the solution is at your fingertips.
Estate Agency, Made Easy
Built By Estate Agents, For Estate Agents
Recognizing that one size doesn't fit all, we present packages designed to resonate with the unique everyday requirements of being an estate agent, ensuring they get an industry-tailored solution that works for them Drawing from expertise in marketing, sales, & proptech, we've designed a product for boundless adaptability and global scalability.
Our Platform Has Two Main Components:
AGENT COLLABORATION What is a Agent Collaboration Network? A network is where real estate agents share property listings, resources, and referrals, enabling them to expand their reach, serve clients more effectively, and potentially increase sales and commissions through cooperative efforts.
What makes our network different? Unlike other networks, you gain unparalleled exposure to qualified home buyers without lifting a finger. Your properties are prominently displayed in the mobile applications of our members, allowing their buyers to browse express interest in, and even buy your listings without even marketing it yourself. It's like having a global team working to showcase your listings without the huge expense. By joining our network, Estate agents unlock immediate access to an extensive portfolio of local, national, and international property listings. This diverse selection presents a bounty of opportunities for both agents and potential buyers. Seamlessly connect with properties, engage with listing agents, and capitalize on potential commissions, all centralized within our efficient platform.
Estate Agency, Made Easy
VIRTUAL AGENT Branded Mobile App
Our Virtual Agent revolutionizes prospect retention and nurturing for estate agencies, large and small. We “lease” each agency their own cross-platform application known as the “Virtual Agent”. Each “Virtual Agent” is personalised with the agency's distinct identity, including its name, emblematic branding, and property listings. Leveraging state-of-the-art tools such as analytics, profiling, and alerts, Estate Agents are now empowered to not just target but assert dominance in their respective markets with "Homes Made Easy". Breaking free from the constraints of traditional native apps, our Progressive Web App (PWA) ensures seamless compatibility across all platforms, making it universally accessible on every mobile device. Installation is a breeze: clients can transition from accessing to browsing properties in mere seconds, thanks to a bespoke link or a scannable QR code. Moreover, we pride ourselves on transcending the regional restrictions common to app stores. With Homes Made Easy, accessibility is paramount. As a testament to our global reach and the simplicity of obtaining our platform, we've recorded installations in over 164 countries worldwide, truly revolutionizing property browsing on a global scale.
Estate Agency, Made Easy
WIth your Virtual Agent, guarantee the opportunity that 100% of your monthly enquiries can physically engage with your business Enquiry comes from Portal, website, social media
Client can install on ANY device, in ANY country, Instantly
Agent Recieves Enquiry
Agent Responds to Enquiry with app link / QR through:
https://homes.madeeasy.app/engel_n_volkers
Messenger
Text Message
Estate Agency, Made Easy
Agent Collaboration Network + Virtual Agent Your Dedicated Global Listing Solution Address the influence of multi-listing monopolies head-on. Through our streamlined technological infrastructure and a growing property portfolio, agents can maximize their marketing ROI. Keep potential buyers engaged with a rich array of properties on their devices. This consistent presence ensures that when they decide to buy, they look no further than their trusted agent. As we covered previously:
for every 100 leads amassed: Conversion Rate: A mere 1-5% of leads culminate in successful transactions. Engagement Quotient: Agents manage to engage with only 10-20% of these leads. Research Phase: The dominant 80-90% are in a preliminary research phase, unprepared for immediate transactions and will return to larger listing sites due to the wealth of choice and crossplatform ease of use.
The “dominant 80-90%” of leads no longer need to ”return to larger listing sites due to the wealth of choice and cross-platform ease of use.” When you combine the virtual agent with the global network the prospect has everything they need, all in one place With the collaboration network primed for immediate deployment agents have the perfect opportunity to introduce their Virtual Agent to immerse the prospect into a seamless experience all while capitalizing on their current engagement.
CURRENT TRACTION Memeber Agents from 14 different countries have expanded their reach, boasting 88,138 users across 164 nations. These users have opened the app a staggering 621,012 times, engaging for an average of 3 minutes and 9 seconds per open!"
Estate Agency, Made Easy
Product Features:
Estate Agency, Made Easy
Test Case: Initiation Date with the App: October 2021 From the picturesque landscapes of Fuerteventura, Spain, this agency has seamlessly integrated the app into their marketing matrix. Adopting a multifaceted approach, they've promoted the app via online marketing, expos, email campaigns, and a robust social media presence. Notably, they position the app as the linchpin of their marketing strategy. Performance Metrics: Installations: A commendable 11,057 app installs have been realized since its launch. User Engagement: The app has been accessed a whopping 135,195 times, with users dedicating an average of 5 minutes and 51 seconds per session, avaraging 12.2 views per user, showcasing the app's captivating utility. Sales Milestones: They have notably cataloged multilple sales via Facebook. Intriguingly, the entire buyer's journey for these sales can be meticulously retraced through Homes Made Easy (HME).
Estate Agency, Made Easy
In the competitive world of real estate, many agents keep their cards close to their chest, rarely showcasing their sales triumphs. The rationale? The looming shadows of competitors eager to decode their successful strategies. However, a distinct agency based on a tranquil island in the Canaries, Spain, defies this trend. Their serene environment, relatively devoid of cutthroat competition, gives them the confidence to openly celebrate and document their sales. While these are the four sales they've highlighted from September via Facebook, there might be more hidden treasures in their trove, possibly from virtual transactions or direct communications.
Documented Sales in September: Photo
Client registration
Sale date
1
27-07-2022
27-09-2023
2
14-02-2023
17-09-2023
3
15-05-23
06-09-2023
4
11-05-23
13-09-2023
The evidence is unequivocal. Integrating Homes Made Easy into their operations has had tangible benefits. The span between client registration and sale dates - ranging from 2 to 8 months - underscores the typical buyer's journey, from initial interest to final purchase. This journey emphasises the necessity of having a robust, always updated inventory, ensuring client engagement till the final handshake. Financially speaking, the dividends from these sales have not just been about immediate revenue. The monetary returns from just one month's sales have offset the leasing fee for Homes Made Easy, potentially covering the agency's subscription for an impressive span of 25 to 50 years. It's not just a platform; it's a profound investment.
Estate Agency, Made Easy
Testimonials
Estate Agency, Made Easy
Partnership & Collaboration:
The Costa Del Sols largest CRM & Network of estate agents. Starting an upscale expansion of their business they see a partnership with HME essential to be able to consolidate their existing 1500 agencies and to add HME app to their corporate package, introducing to estate agencies throughout Spain. Providing a full software service from frontend to backend.
As One of the most recognised international property brands in the UK - We have partnered with A Place In The Sun to offer their clients our service both subsidsed and with a percentage kick back. Furthermore as we expand into the UK market their recognizable & long standing brand will bring unparraleled confidence to our brand
Introducing HME app to their clients that have requested PPM services such as feed generation, online marketing, portal marketing and CRM management. Have clients in 6 countries and will be running campaigns promoting HME to over 3000 estate agencies.
Spain & Portugal largest and most successful mortgage broker. HME provide a mortgage calculator inside every property page on the agencies app or desktop theme, allowing any prospect to receive a comprehensive assessment for a mortgage application.
Estate Agency, Made Easy
Capture, Trap, Track & Alert
Contact Us
Visit Our Website
info@madeeasy.app
www.homesmadeeasy.app