FAST: The Secret Ingredient Behind the Rise of Iconic Brands
FAST by Natalia Horvath explores the power of speed as a driving force behind the success of iconic brands. Drawing on her expertise in brand marketing, retail, and digital commerce, Natalia presents a framework that shows how brands can harness the human desire for efficiency to thrive in today’sfast-paced world. Through insightful analysis and real-world examples, she examines how businesses are adapting to modern urgency, with a special focus on the growing influence of women and the rise of creator economy.Packed with practical insights, FAST challenges traditional business strategies and offers a fresh perspective on how new tools like AI-driven content personalization and omnichannel marketing are shaping the future of global commerce and culture. Whether you're a marketer, entrepreneur, or business leader, this book provides actionable strategies to accelerate growth and stay ahead in a