[vee-loh]
The brand appeals to environmentally conscious individuals with a passion for culture, travel, and art. Designed for urban dwellers aged 18 to 50, it resonates with those who see through greenwashing
and prioritize authenticity. With a focus on design, individualism, and self-expression, we create experiences that align with modern values and a creative, forward-thinking lifestyle.
VELO is based in Copenhagen, Denmark. Given their existing bicycle infrastructure, it poses as the perfect opportunity for human powered vehicles.
We want this design to be centered around community. As a shared platform, we would work with urban planners to build off of existing transit infrastructure to seamlessly integrate into the city.
The lighting pulls inspiration from traditional origami and the use of diffusion through layering. To differ from traditional vehicle design, we wanted the light to glow from the negative space in the frame.
Steel tubing construction takes inspiration from classic bike frames for a familiar, effortless feel. Also infinitely recyclable.
The frame of the vehicle would be manufactured from carbon fiber or a lightweight aluminum alloy (6061 or 7075 alloy).
The seat is a vegan leather, specifically woven. Appealing to other aspects in design helps create a stronger appeal for these younger audiences. Looking into runway collections and current fashion trends.
Logo ideation and initial form study models.
