VELO

Human-Powered Transit

Maya Baumann

[vee-loh]

The brand appeals to environmentally conscious individuals with a passion for culture, travel, and art. Designed for urban dwellers aged 18 to 50, it resonates with those who see through greenwashing

and prioritize authenticity. With a focus on design, individualism, and self-expression, we create experiences that align with modern values and a creative, forward-thinking lifestyle.

VELO is based in Copenhagen, Denmark. Given their existing bicycle infrastructure, it poses as the perfect opportunity for human powered vehicles.

We want this design to be centered around community. As a shared platform, we would work with urban planners to build off of existing transit infrastructure to seamlessly integrate into the city.

The lighting pulls inspiration from traditional origami and the use of diffusion through layering.

To differ from traditional vehicle design, we wanted the light to glow from the negative space in the frame.

Steel tubing construction takes inspiration from classic bike frames for a familiar, effortless feel. Also infinitely recyclable.

The frame of the vehicle would be manufactured from carbon fiber or a lightweight aluminum alloy (6061 or 7075 alloy).

The seat is a vegan leather, specifically woven. Appealing to other aspects in design helps create a stronger appeal for these younger audiences.

Looking into runway collections and current fashion trends.

Logo ideation and initial form study models.

SPIN

SPIN SPIN

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velo kick

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The initial form study models were inspired by how we would fabricate the vehicle at full scale. Focusing on structure and its relationshiop to the exterior design lead us through multiple iterations throughout this process.

We wanted to maintain an aerodynamic body, while leaving room for all sizes to comfortably drive this vehicle.

1500 mm

1100 mm

27.5” tires

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We want to pull inspiration from 2 0 5 existing 1 ride share services.

By creating an app to allow VELO users to see nearby stations we hope to futher engage younger demographics. km/h

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Along with this, we curated a brand mixtape inspired by existing bicyle brand, Tokyobike.

If one opens the spotify app, they can scan this code for the music behind the scenes.

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Fleetwood Mac

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The Chain - 2004 Remaster The Chain - 2004 Remaster The Chain - 2004 Remaster

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Brus

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What you carry says a lot—so does how you carry it.

Human-Powered Transit

EPOD 3100, WINTER 24