Dennis Ong Portfolio 2016

DENNIS B. ONG / GRAPHIC DESIGNER / PORTFOLIO / CV

WHAT’S INSIDE.

ABOUT ME 1 CURRICULUM VITAE 3 LOGO DESIGN 6 BRAND IDENTITY 10 BUSINESS CARD 16 PRINT MEDIA 20 POSTERS 28 DIGITAL MANIPULATION 32 SKETCHES & PAINTINGS 38 PHOTOGRAPHY 46 CONTACT 56

WHO AM I. 1

HELLO!

I am Dennis Ong from Manila-Philippines, a Dubaibased graphic designer with more then 10 years experience in graphic designing. Graduated at Far Eastern University, Bachelor in Fine Arts major in Advertising and Marketing. I do corporate branding, logo and identity design stationery design, illustrations, desktop publishing, web design, digital and print media (e.g. brochures, flyers, magazines, business cards, book covers, event visuals, wedding invitations, posters, signages and other corporate collaterals).

Print ad, publishing and photography are my best interests and likes to work in a green environment with creative people. I started working year 2000 after graduation. I have been to Saudi Arabia year 2004 and shifted to Dubai since 2006. Currently, I am working in MAF Carrefour Head Office as a graphic designer, responsible for weekly and mothly print ads.

I work in fast pace and likes new activities. Quick to act and creates a sense of urgency in others. I use direct approch to solve problems.

Analyze the solution to flaws or revise a project systematically. Focusing on the objective, analytical facts or theories. Uses logic and systematic approach to redesign a solution.

To be in this game, Photoshop, Illustrator, InDesign, Corel, Dreamweaver and flash are the tools I have been using for many years until now, and still preping up with After Effects, SketchUp & 3D Max. - Oh! by the way, PC or Mac based platform user.

Cheers! :)

2

MY CV. 3

ABOUT ME

• Analyze the solution to flaws or revise a project systematically • Focusing on the objective, analytical facts or theories • Uses logic and systematic approach to redesign a solution • Make sure that ideas are sound before moving them to the next level

Dennis Bello Ong 85% Filipino, 25% Chinese Al Nahda, Dubai, U.A.E.

MY SKILL SETS

MY TARGET

• Mac & PC Platforms • Advertising & Print Media • Graphic & Web design • Logo & Corporate Design Identity • UI Design, Social Media & E-commerce • Photoshop, Illustrator, InDesign, Flash & Dreamweaver • MS: Word, Powerpoint • HTML, XHTML, CSS, Javascript • Photography: Fashion, Portrait & Product • Digital Photo-Manipulation & Color Correction • Silk-screen & Large Format Printing • Still-Life Drawing, Painting • Basic Video and Sound Editing • Basic Arabic Reading and Typing

To be able to contribute my skills and talent in a good company that has a high regard; to create a better leadership that will set a goal to attain both future’s stability.

EDUCATION 2008-2009

1996-2000

1948-1995

Basic/Advance Photography Lightform Guild of Photographers - Dubai Bachelor of Fine Arts in Advertising - Manila Far Eastern University Elementary - Secondary Level - Manila Westminster High School

QUALIFICATIONS

INTEREST

• I work in fast pace and likes new activities, an explorer • Quick to act and creates a sense of urgency in others • Enjoy challenges and competition.

• Can move forcefully to get results and uses direct • Action-oriented approach to solve problems

• Travel & Photography • Internet Savvy • BMX Biking • Sketching & Painting • Watching Movies 4

5

LOGO DESIGN. 6

LOGO.

CLIENT RANDOM CLIENT JOB LOGO DESIGN

7

8

“It’s through mistakes that you actually can grow.

You have to get bad in order to get good.”

Paula Scher

9

BRAND IDENTITY. 10

BRANDING.

CLIENT JOB

RANDOM CLIENT IDENTITY BRANDING

11

BRANDING. 2.1 The Logo

10

2.4 Logo Background Rule

1. Patterned background 2. Pantone Reflex Blue 3. Solid Black 4. In focus photography 5. Out of focus, fairly dark, low detail photography 6. Pantone 032 C

Visual Standards Guide Volume 1

Carrefour - Majid Al Futtaim January 2015 Carrefour - Majid Al Fattaim

2.2 Carrefour Logo Variations and Dual Language

Visual Standards Guide - Volume 1

January 2015

1.

33

3.4 Photography Style & Tone of V

2.

3.

The colour palette used for Carrefour MENAt is clean, bold and vibrant.

The photographic style used in Carrefour MENA communications is bright, positive and approachable.

Please ensure the colours used on all printed or digital communications correspond to the values given here.

The style is literal, and all images are to depict the actual experience of being in the stores.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

Direct.

Honest.

Informal.

Trusted.

4.

Pantone 032C C: 0 M: 98 Y: 97 K 0 R: 238 G: 37 B: 39 A secondary colour palette for use on an adhock basis, with prior approval from the brand management office.

Visual Standards Guide - Volume 1

BRAND CARREFOUR HYPERMARKET JOB IDENTITY BRANDING

January 2015

Carrefour - Majid Al Fattaim

13

Pantone Reflex Blue CVC C: 95 M: 71 Y: 1 K 0 R: 14 G: 90 B: 167

Pantone Cool Gray 11 C C: 100 M: 71 Y: 0 K 81 R: 0 G: 68 B: 137

The language used in our communications is direct, honest, informal and trusted.

100%

90%

80%

Pantone Bright Orange C C: 0 M: 77 Y: 100 K 0 R: 255 G: 95 B: 0

Carrefour - Majid Al Fattaim

Visual Standards

11

3.1 Primary Colour Palette 1. White Background 2. Blue Background 3. Black Background

Carrefour - Majid Al Fattaim

70%

60%

100%

90%

80%

70%

Punchy and inspiring descriptors and headlines are used to keep the tone of mass communication enthusiastic and positive, while still knowledgable and secure.

60%

Pantone 382C C: 29 M: 1 Y: 100 K 0 R: 196 G: 214 B: 0

Visual Standards Guide - Volume 1

January 2015

Carrefour - Majid Al Fattaim

Visual Standards

14

2.5 Minimum Size & Exclusion Zone The Carrefour identity should always be surrounded by a minimum area of space.

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25mm

The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.

Exclusion zone is equal to a.

M is equal to 3x height of a.

M space above the english is equal to half a.

M space below the arabic is equal to half a.

The dot (•) on the arabic letter should over the line.

A margin of clear space equivalent to 1x a is blocked out, around the logo to create the invisible boundary of the area of isolation.

Exclusion zone is equal to a.

M is equal to 2x height of a.

• Do not remove the M icon from the signature artwork or alter the relationship of the elements in any way.

• Do not change the font or alter the spacing between letters.

• Do not reproduce the identity using any color other than the official colours specified herein.

• Do not use logo artwork that has been rendered to look threedimensional.

• Do not rotate or animate any part of the identity.

• Do not add special effects such as shadows, reflections, or glows.

This area of separation is a minimum and can be increased at any time.

The Carrefour logo has been designed to reproduce at a minimum width of 25mm in print.

On the web the minimum size of the logo is 100 pixels wide.

Exclusion zone is equal to a.

M is equal to 2x height of a..

There is no maximum reproduction size of the logo for either print or digital use.

Exclusion zone is equal to a.

M is equal to 3x height of a.

The dot (•) on the arabic letter should over the line.

Carrefour - Majid Al Fattaim

January 2015

Voice

36

16

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified or added to. The logo must never be redrawn, adjusted or modified in any way. It should only be reproduced from the artwork provided. To illustrate this point some of the more likely mistakes are shown.

Exclusion zone is equal to a.

M is equal to 3x height of a.

The dot (•) on the arabic letter should over the line.

The area is defined by using the letter a which shall now be referred to as a.

Guide - Volume 1

2.6 Logo Misuse

A. The minimum size

Visual Standards Guide - Volume 1

January 2015

4.1 Corporate Suite

Carrefour - Majid Al Fattaim

37

Visual Standards Guide - Volume 1

January 2015

4.2 Brochure

38

The Majid Al Futtaim, Carrefour MENA stacked logo 1. Letterhead 2. Comp Slip 3. Business Card

1.

The Majid Al Futtaim, Carrefour brochure should follow suit with the other branded items.

2.

Templates of all stationery items will be supplied for corporate use and should not be tampered with in any way.

RETAIL

majidalfuttaimretail.com PO Box 22797 Majid Al Futtaim Tower 1

Deira United Arab Emirates

T +971 4 230 2100 F +971 4 294 9441

If a change is required please send an email to the brand management office and they will supply you with a new template.

3.

Mohamed Al Assaf

Assistant General Manager, Carrefour MAJID AL FUTTAIM RETAIL PO Box 22797, Dubai, United Arab Emirates T +971 4 409 4777 F +971 4 294 9441 M + 971 50 551 2779 massaf@mafcarrefour.com majidalfuttaim.com

MAF Carrefour QR Code To be updated shortly Guide - Volume 1

January 2015

Carrefour - Majid Al Fattaim

Visual Standards Guide - Volume 1

January 2015

14

Carrefour - Majid Al Fattaim

Visual Standards Guide - Volume 1

January 2015

“True art is characterized by an irresistable urge in creative artist.�

Albert Einstein

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BUSINESS CARD. 16

BUSINESS CARDS.

CLIENT JOB

RANDOM CLIENT BUSINESS CARD DESIGN

17

CLIENT JOB

RANDOM CLIENT BUSINESS CARD DESIGN

18

“Art enable us to find ourselves and lose ourselves at the same time.�

Thomas Merton

19

PRINT MEDIA. 20

MUSIC ALBUM.

CLIENT JOB DATE

DAXAR MUSIC / FATINIZA FATINIZA ALBUM 2013

21

Album’s Inside Pages This task was to design a background theme that will fit into the lyrics of each song on every pages.

Fatiniza’s ideas were being added to give fantasy imagination to the readers of each lyrics.

Fatiniza Album_FINAL_for print.indd 20-21

9/10/15 6:26 PM

Fatiniza Album_FINAL_for print.indd 10-11

9/10/15 6:27 PM

Fatiniza Album_FINAL_for print.indd 18-19

9/13/15 10:08 AM

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PUBLISHING.

CLIENT JOB DATE

KONSEPTO PUBLISHING FULLFRAME MAGAZINE 2012 - 2014

23

Magazine Cover The goal is to feature all talented filipinos and to showcase their masterpiece in photography, makeup artistry, modelling and art using this print medium.

With the help of Konsepto Publishing, FullFrame Magazine was launched in 2011. This is the first filipino photography magazine in the UAE.

24

GOURMET MENU. Gourmet Menu In Carrefour, we have a print ad dedicated only for gourmet menu which is usually advertise every first week of month.

CLIENT JOB DATE

RECIPE MENU 2012 - 2014

25

“The job of an artist is to offer a sanctuary of beauty to an ugly world.”

Jeff Goins

27

POSTERS. 28

Grosvenor Real Estate This was design from a client in Malaysia for their print ad requirement.

The task was done through online freelancing website, the UpWork.

CLIENT JOB DATE

RANDOM POSTER AD 2012

29

Overseas Group, USA This is used to be a flyer which was also used for their poster ad in Brazil.

This is one my my client in online freelance website, the UpWork.

CLIENT JOB DATE

RANDOM POSTER AD 2012

30

“Art is never finished, only abandoned.�

Leonardo Da Vinci

31

DIGITAL MANIPULATION 32

“I dream my painting, and then I paint my dream.�

Vincent Van Gogh

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SKETCHES & PAINTINGS 38

CHRISTMAS MORNING Making a greeting cards used to be my first job back then after college. Doing a Christmas card is one og my favorite subject to paint in watercolor medium.

CLIENT JOB DATE

RANDOM POSTER AD 2012

39

AFTERNOON DELIGHT This is one of my old watercolor painting as a greeting card. The original artwork was supposed to be given to the girl whom I have a crush with.

40

“It is more important to click with people than to click the shutter.�

Alfred Eisenstaedt

45

PHOTOGRAPHY 46

Model: Mimi Velasquez Photo by: Dennis Ong

MTV Shoot: Fatiniza Photo by: Dennis Ong

Event: Rakrakan Sa Dubai Photo by: Dennis Ong

Client: Christine MacKenzie Wedding Photo by: Dennis Ong

Model: Mimi Velasquez Photo by: Dennis Ong

CONTACT

Email: ongdennisbello@gmail.com Mobiile: +971.50.647.1902 Facebook: https://www.facebook.com/ongdennisbello LinkedIn: ae.linkedin.com/in/ongdennisbello Issuu: http://issuu.com/macuser1978