Brand Book - MacroBaby

MacroBaby MacroBaby

Logo & Brand Identity Guidelines

MacroBaby Logo & Brand Identity Guidelines

Prepared 06/02/1 5

by Marco Corporation — John Whitelow

MacroBaby

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Logo & Brand Identity Guidelines

Contents

MacroBaby MacroBaby

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Logo & Brand Identity Guidelines

Logo Specific s Typeface Details Colour Specifications Logo Styles (lock-ups) Logo Best Practices

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Logo & Brand Identity Guidelines

Logo Specific s

MacroBaby

Logo & Brand Identity Guidelines

Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.

Blue indicates Clear Space.

The blue area must be kept free of all other graphical and visual elements.

The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height of the uppercase letters, known as the ‘cap-height’. The width is equal to the height.)

Logo Constructio n Blue (z) indicates overall proportions for the logotype and logomark . Height of (z), the cap-height, is equal to baseline of tag-line to baseline of logotype .

1/4

Green (x & y) indicates distance from icon of logo to right of logotype. As well as logotype to tagline. This space gives the same proportion of white space as the icon, tag-line and logotype.

h

z x 1/4 1/4 1/2

Magenta (h) indicates overall height of logo This showcases where the Icons top and bottom meet .

z

z z

z

y

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Logo & Brand Identity Guidelines

Typeface Details

MacroBaby

The Typeface Family

When to Use: Agenda Medium is the primary font used for the tagline wording.

It can also be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.

Logo & Brand Identity Guidelines

Only two font styles are used for the logo, and they are both from the same typeface family: Agenda.

The Agenda family consists of 7 typefaces widths: Thin, Light, Regular, Medium, Semibold, Bold, Black . Each of the 7 type widths contains 6 fonts: 3 weights and 3 italics.

The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the MacroBaby identity .

Agenda (Medium)

ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@ÂŁ$%^&*()

When to Use: Agenda Bold can be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.

Agenda (Bold)

ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@ÂŁ$%^&*()

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Logo & Brand Identity Guidelines

Color Specifications

MacroBaby

Logo & Brand Identity Guidelines

Pantone 644 C PROCESS SCREEN R WEB

C60 M35 Y16 K0 129 G148 B18 3 HTML #8194b7

PROCESS SCREEN R WEB

C0 M75 Y22 K0 222 G116 B14 9 HTML #de7495

PROCESS SCREEN R WEB

C0 M13 Y31 K0 128 G47 B45 HTML #802f2d

PROCESS SCREEN R WEB

C54 M43 Y41 K0 137 G136 B139 HTML #89888b

PROCESS SCREEN R WEB

C88 M43 Y67 K62 25 G30 B36 HTML #191e24

Pantone 701C

Pantone 17-2 C

Pantone Cool Grey 8 C

Pantone Black 6 C

Pantone P 73-15U PROCESS SCREEN R WEB

C0 M85 Y30 K0 199 G87 B121 HTML #

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Logo & Brand Identity Guidelines

Logo Styles

MacroBaby

Logo & Brand Identity Guidelines

Primary Full Tone Color This is the primary logo to use and has MacroBaby in the same blue as the icon. This is your main go-to version of the logo, except for limited exceptions below. You have a horizontal and vertical optio n

Contrast Color This is the contrast color version, and can be used in environments that might require a white font to contrast with a colorful background.

Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.

Brasil Translation The Brasil version is to be used for translating to the Brasil market.

Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds.

The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).

The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

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Logo & Brand Identity Guidelines

Logo Best Practices

MacroBaby

Logo & Brand Identity Guidelines

Do Not: Logomark To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo .

Some examples of logo missuse are shown below.

Do Not: Logomark Do not resize or change the position of the logomark .

Do Not: Font s Do not use any other font, no matter how close it might look to Agenda

Do Not: Distor t Do not squish or squash the logo.

Any resizing must be in proportion.

Do Not: Colo r Do not change the colors even if they look similar. Use the official colour specifications detailed in these guideline s

MacroBaby

The Baby Store with a Hear t

MacroBaby

The Baby Th Bb Store Sh with a Heart H

MacroBaby

Logo & Brand Identity Guidelines