Consumerism Lesson 1 3 Word builder: clothes 3a
Ask the students to complete the sentences with the words in the box. Students were exposed to most of the words in the recording, but encourage them to look up any unknown words in the dictionary. Check the answers with the class. ANSWERS: 1 fashionable, out of fashion 2 ’in’, cool 3 matches, bargain 4 suit, fit
3b D Put the students into pairs and ask them to discuss the questions.
4 Reading and speaking 4a
Give the students about one minute to read the article quickly and to find the two types of promotions mentioned. Remind them that they are scanning for phrases that indicate a promotional strategy, not a specific word. Teaching tip Students may not know some of the words in the article, such as endorse and sponsor, but they should be able to figure out their meaning from the context. Encourage the students to guess by substituting the unknown word with a word that would make sense in the text.
4c
Put the students into groups of four and ask them to discuss the questions. ANSWERS: Students’ own answers. Additional: You could start this activity by having the students think of all of the brands that they know. This would make them aware of the large number of brands they’re familiar with and probably the power of advertising. Ask them to close their eyes and to imagine they are in a department store. Tell them to imagine themselves walking through the different sections of items: clothing, shoes, appliances, computers, TVs, DVDs, etc. Then ask the students to open their eyes and to write down as fast as they can the names of all of the brands they can think of. Finally, have them partner up and compare their lists.
Culture note The practice of promoting a product by having it appear in a movie is called ’product placement.’ You might ask the students if they have been aware of product placement in movies they’ve watched. Additional E Ask the students to consider this question: Can you imagine a world without advertising? Would you like it better or worse?
Workbook D Have your students work through the exercises on pages 16 and 17. Answers on pages 81–82.
ANSWER: The two promotional strategies mentioned are: 1) famous people endorsing products and 2) companies sponsoring big events to get their name seen by millions of people.
4b
Ask the students to read the text carefully now and to answer the questions. Check the answers with the whole class. ANSWERS: 1 Famous people, such as TV stars and sports stars endorse the products. 2 Football, tennis and Formula 1 racing are mentioned. 3 Companies sponsor art exhibits, and big sports events, such as the Olympics® or Formula 1 racing events. 4 Students’ own answers.
Unit 3
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