Lesson 2 Knowing the market
2
In fashion 1 Word builder:
fashion
a Complete the text with phrases from the box. haute couture ready-to-wear
b Complete the text with words from the box. Use a dictionary if necessary.
mass market
There are three main categories of fashion design: : the type of fashion design 1 which was most influential until the 1950s was “made-to-measure” or , (French for high-fashion). The term made-to-measure can also be used for any garment that is created for an individual client. : these clothes are not made for 2 individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. 3 : nowadays the fashion industry relies more on sales. The caters for a wide range of customers, producing clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Designers often adapt the designs created by the famous names in fashion.
fitting shade textile
suit sketch linen
measured studio
Last year my cousin won first prize in a competition. Guess what? It was a made-to-measure suit from one of the most famous designers in the country. He was so excited! His first trip was to be (1) , to look at some sample designs, and to choose the (2) . He decided on a (3) made of (4) in a (5) of dark blue. The designer made a (6) of his idea of the finished dress and, when my cousin agreed, he and his team went to work. My cousin had to make several other trips to the designer’s (7) , and last week I went with him for the final (8) . He looked fabulous!
c In groups, find someone who has had clothes made specially for him / her. What did he / she have made? What would you choose if you had the opportunity?
Learning tip To understand and learn vocabulary, you often need to use several strategies together, e.g. noting context, and checking in your dictionary. Sometimes, for instance, you may think you know the meaning of a word only to find that, in context, it has a different meaning. Compare the word market in these sentences: I bought some eggs on the market. We’re going to market the new product next year. The fashion industry relies on mass market sales.
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Unit 5
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10/05/2012 18:03