CoolCharity wants to help charities with their image and branding. It is an initiative of Anouk Pappers and Maarten Schäfer of CoolBrands, the organization behind the CoolBrandsWomen and CoolBrandsPeople. CoolCharity wants to show that good causes are real brands. CoolCharity organized a consumer survey into the image of charities, a branding workshop with brand strategists, a cool book in which charities such as brands are presented and a speed dating event between charities and commercial brands.