GR 604 / Nature of Identity
Visual Standards Guide / TSR inc.
Marcus Schutzenhofer / 0 3 75 5 5 1 4
TSR
3
VISUAL STANDARDS GUIDE
TABLE OF CONTENTS
1
IDENTITY HISTORY
HISTORY OF TSR LOGO
2
NEW MISSION STATEMENT
4
REBRAND OBJECTIVE
5
2
3
IDENTITY SYSTEM
NEW LOGO
11
LOGO ASSEMBLY
14
LOGO ANATOMY
16
ALTERNATE VERSIONS
20
CLEAR SPACE
22
INCORRECT USES
24
LOGO PARAMETERS
28
4
BRAND EXTENSION
FUTURE PROSPECTS
46
FUTURE PROSPECTS CHART
64
RESOURCES INDEX
VISUAL SYSTEM
BRAND COLORS
34
TYPOGRAPHY
36
STATIONERY
40
SOURCES
68
INTERSTITIAL QUOTE SPREAD
REVOLUTIONIZING AN INDUSTRY IS SOMETHING THAT WE’VE DONE BEFORE. WE CAN DO IT AGAIN.
Visual Standards Guide / TSR inc.
1
IDENTITY HISTORY
A brief look at the brands passed visual identity through their logo usage. In addition, we firm up the brands mission statement and rebrand objectives, moving forward.
Identity History 01
HISTORY OF TSR LOGO
02
A brief history and description of the brands founders and its early development to its inception.
NEW MISSION STATEMENT
04
An illustrated overview that highlights important key moments throughout the companies history.
REBRAND OBJECTIVES
05
An illustrated overview that highlights important key moments throughout the companies history.
Visual Standards Guide / TSR inc. 02
LOGO HISTORY The Tacticle Studies Rules Inc. (TSR) logo changed dramatically over a short period of time. With the company forming multiple sub-companies and branches, leading to different logo treatments for each department. Here we can see an evolution of logo treatments from the earliest ideas set forth by Gary Gygax and Don Kaye.
Identity History 03
THE GK LOGO The original Tactical Studies Rules Inc. (TSR) logo started out simply as the initials of its founders. The use of classic gothic typography showcased an entwined initials of the founders Gary Gygax and Don Kaye. This logo was used from 1973 up until 1979.
THE LIZARD LOGO Through numerous editions of their publications, a number of picture logos had been used, primarily to distinguish the publication region. The Lizard logo was used between 1975 to 1978.
THE WIZARD LOGO With countless publications, TSR inc. , thought it wise to use different logo treatments to better distinguish the different publications. The Wizard Logo was used between 1978 and 1980.
THE TSR FACE LOGO As Tactical Studies Rules Inc. (TSR) dissolved due to the unexpected passing of Don Kaye, the remaining owners incorporated a new company called TSR Hobbies, inc. The TSR Face Logo was used from 1980 to 1982.
THE ANGLED TSR LOGO This logo was used for the majority of time during TSR inc, existence. It was used on various products from 1982 up until the very end of 1991.
Visual Standards Guide / TSR inc. 04
NEW MISSION STATEMENT To revolutionize how people interact with technology and social media in ways that helps them realize their true potential.
Identity History 05
REBRAND OBJECTIVE With the brand solidified in pop-culture by revolutionizing an industry, the rebrand objective is to keep its legacy in mind when approaching new ways of promoting self realization and creative contributions in cooperative atmosphere. It will collaborate with industry leaders in cutting edge technology and social connectivity.
GR 604 / Nature of Identity
INTERSTITIAL QUOTE SPREAD
Visual Standards Guide / TSR inc.
Marcus Schutzenhofer / 0 3 75 5 5 1 4
WE DONT NEED MAGIC TO CHANGE THE WORLD. WE CARRY ALL THE POWER WE NEED INSIDE OURSELVES.
Visual Standards Guide / TSR inc. 08
2
IDENTITY SYSTEM
The system will help illustrate the rules and regulations for consideration when working with the logo treatment in various design scenarios.
Identity System 09
NEW LOGO
11
CLEAR SPACE
22
The new logo is clean, modern, and displays itself boldly and confidently.
The logo needs its space. Give it room to breath and allow it to command its presence.
LOGO ASSEMBLY
INCORRECT USES
14
The TSR logo consist of a bold and strong symbol and a simple and refined wordmark
Illustrated within are a number of common incorrect uses of the logo.
LOGO ANATOMY
LOGO PARAMETERS
16
The Tsr logo is built with a perfect X value and in mind.
ALTERNATE VERSIONS
The logo has various versions that allow for maximum impact.
20
Making the decision as to which logo best choice works in the design space.
24
28
NEW LOGO The final logo solution is heavily influenced by the strong angles of The Pyramids of Giza which represent strength and longevity. Two important characteristics of the rebranding direction TSR is going for. Looking to the future, the logo is built around a Serif font which displays modern lines with a bold stroke to signify its strength. The angle positioned through the Symbol extends down and is reflected in the word mark as all the “A’s� line up. While the word mark has changed, from Tactical Studies Rules to Total Simulated Re-
ality, the decision to maintain the three letter symbol that the brand used before its end was determined to be the best solution as it ties back to the initial logo that is well recognized, even to this day. The new logo is clean, modern, and displays itself boldly and confidently on whatever it is presented on. TSR assertively re-establishes itself.
Identity System 11
Visual Standards Guide / TSR inc. 12
Identity System 13
The 45 degree angle. Philosophically, the 45 angle has significance in that it portrays are need to look forward and upward. The positive attribute of looking onward and upward is part of TSR’s philosophy and is embedded in the DNA of everything decision we make and everything we do. We start at this angle and project ourselves onward and upward.
Visual Standards Guide / TSR inc. 14
LOGO ASSEMBLY Constructed to be versatile in its design applications, the new logo is built to maintain the brands essences while keeping its future in mind.
The TSR logo consist of a bold and strong symbol and a simple and refined wordmark that showcases the organization’s name in a positive and inspiring way. It depicts the brands new direction while still maintaining hints that refer back to the soul of its past. The two components are versatile in their application and had been designed with the
idea that it could be showcased in a variety of sizes and placements through various design situations. Its flexibility takes into consideration how it can change yet still accurately reflect the values, ambitions, and characteristics of the organizations past and future.
Identity System 15
SYMBOL
SIGNATURE
WORDMARK
GR 604Standards Visual / Nature of Guide Identity / TSR inc. 16
LOGO ANATOMY The Tsr logo is built with a perfect X value and in mind that can be seen in its overall proportions. In addition, the use of the 45 degree angle is prevalent throughout the logo. This logo was built with the future in mind. At the same time, the new design has hints of past logos that many may be familiar with. The balance was the challenge. In the end, the combination of what could be or what is to come with the nostalgic history and heritage the original TSR brand held, gives the logo a strong presence. Its strong lines and angles
provide impact. It exudes confidence and future thinking through its angular characteristics. The letter forms are the same, but the word treatment has changed to distinguish the brands new directions. A new reality is ahead for the brand and all that partake in the companies bold new ventures that are sure to excite and stimulate the senses.
Identity System 17
X
X
8X
X 2X
2X
2X
45Ëš
04
Visual Standards Guide / TSR inc. 20
ALTERNATE VERSIONS With a broad spectrum of viable design applications, the logo has various versions that allow for maximum impact in finding the best design solution.
The logo represents the ability to adapt and properly and proportionally fit within many uses. Depending on the media usage and the size and placement, alternate versions can be considered. As it has two variant directions, you can determine the best solution. The original Lockup 1 and Symbol 1 and Wordmark 1 are great in proclaiming the brands presenc-
es in tall vertically spaces and airy design situations. When space is a bit more limited, Vertical Lockup 2, Symbol 2, and Wordmark 2 can be applied to fit design solutions where a more challenging assortment of elements are in play. Overall, there is a design treatment for any and all design sceneries.
Identity System 21
VERTICAL LOCK UP 1
VERTICAL LOCK UP 2
SYMBOL 1
SYMBOL 2
WORDMARK 1
WORDMARK 2
Visual Standards Guide / TSR inc. 22
CLEAR SPACE The logo needs its space. Give it room to breath and allow it to command its presence in the design application it fits within. The space allows your brand to be loud and bold in its assertiveness. As the brand is applied to a variety of implantations, one will always be challenged by other design elements within the overall layout and treatment of copy, image, and design elements. With the busyness some solutions are challenged with, the clear space around the logo should be considered and respected. As the clear space is important to the layout,
be sure to always let your logo have room to breath and distance itself from the various applications it may be applied to. Giving the logo space allows the logo to be visible from any distance, whether close-up or far from a distant perspective. The TSR logo is here. Look at it. Let it have its room to shine.
Identity System 23
VERTICAL LOCK UP 1
VERTICAL LOCK UP 2
X2
X3
=X
=X
SYMBOL 1
SYMBOL 2
X2
X2
=X WORDMARK 1
=X WORDMARK 2
X
X2
=X
=X
Visual Standards Guide / TSR inc. 24
INCORRECT USE There are lots of bad decisions and choices made in the world of design. To prevent that from happening to the logo treatment, here illustrated are a number of common incorrect uses of the logo. There are many levels of design in today’s world. Many good and often just as many bad design decisions made. To ensure that the treatment of the logo is handled properly, we look to the bad choices made in the past that inadvertently had an negative impact on the design campaign and or the brand as a whole. The TSR logo was designed with simplic-
Do not overlay logo over busy background.
ity in mind. It should never be burdened by improper treatments that don’t reflect this simple philosophy or the philosophy of the brand. Often times, design can make or break a message. Here we look at poor decisions made that broke the message in a way that can easily be prevented had not the correct use of the logo was considered.
Do not use the logo as a mask.
Do not alter symbol and logotype ratios.
Identity System 25
Do not add a shadow to the logo.
Do not use an outline on the logo.
Do not ommit parts of the logo.
Do not rotate or skew the logo.
Do not change or alter the aspect ratio.
Do not alter colors beyond specs.
Do not place upside down.
Do not bevel the logo.
Do not add a gradient to the logo.
Visual Standards Guide / TSR inc. 28
LOGO PARAMETERS Through all the various applications of the logo, there are things to consider when making the decision as to which logo best choice works in the design space. These parameters will help make sense of which logo works best . Developing part of the visual standards that must not be ignored when working within a design space will help affirm your brands professional presents in which ever media or platform being used. In the world of multi-media approaches, the placement of logos are applied on any number of dimensional spaces that can get overlooked. This chart is designed to help understand which logo works best in
any design scenario. The logos are many, so having a visual understanding of these parameters is illustrated in an easy to understand chart that should be referred to when design decisions are in question with regards to logos.
= preferred usage = secondary choice
Identity System 29
.50 in
1.00 in
2.25 in
3.0+ in
GR 604 / Nature of Identity
INTERSTITAL QUOTE
Visual Standards Guide / TSR inc.
Marcus Schutzenhofer / 0 3 75 5 5 1 4
A FACTORY THAT PRODUCES WHAT DREAMS ARE MADE OF.
Visual Standards Guide / TSR inc. 32
3
VISUAL SYSTEM
A system which establishes standards for each of the following: logo, typography, color, imagery, layouts, and formats.
Visual System 33
BRAND COLORS
34
Color is important in catching the eye. An palette with impact helps lure the viewer in for a closer look.
TYPOGRAPHY
36
Which fonts are affiliated with the brand .
STATIONERY
40
The stationery showcases the brands business customer facing design language that translates throughout the brand.
Visual Standards Guide / TSR inc. 34
PRIMARY COLORS
[01]
FANTASTIC YELLOW
CMYK:
[ 20/0/95/0 ]
RGB:
[ 215/225/45 ]
PMS:
[ 7744UP ]
HEX:
[ #d6df2b ]
CMYK:
[ 3/0/5/0 ]
RGB:
[ 245/245/240 ]
PMS:
[ P 1-1U ]
HEX:
[ #f5f6ee ]
[02]
IMERSE GREEN
CMYK:
[ 70/45/50/20 ]
RGB:
[ 85/105/105 ]
PMS:
[ 445UP ]
HEX:
[ #556969 ]
CMYK:
[ 60/10/30/0 ]
RGB:
[ 100/180/185 ]
PMS:
[ 7709UP ]
HEX:
[ #63b6ba ]
SECONDARY COLORS
[03]
IVORY WHITE
[04]
SCALE GREEN [05]
KNOLL GREEN
CMYK:
[ 30/5/60/0 ]
RGB:
[ 185/210/135 ]
PMS:
[ 5787UP ]
HEX:
[ #b9d088 ]
Visual System 35
COLOR PALETTE
[03]
[02]
[05]
[04]
[01]
Visual Standards Guide / TSR inc. 36
TYPOGRAPHY
tsr DIN NEXT PRO
The history of the DIN Next typeface design is long and storied. The original DIN 1451 typeface was based on 1905 master drawings for an alphabet used by the Prussian railroad as a means of standardization. Later, the typeface’s use was extended to the rest of the German railway system. Gradually, DIN 1451 was also used for road signs and a variety of engineering applications. Several aspects of the original DIN typeface design were changed, including the corner angles, which, instead of being
squared off, were redesigned with a slight rounding. Additionally, a suite of small capitals, old style figures, subscript, superscript and several alternate characters (for example, uppercase C and G as well as “slashed” versions of the capital Z and the figure 7) were designed to complement the new typeface.
CHARACTER SET / abcedfghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*{}[]
WEIGHTS / Regular Bold Bold Condensed Bold Condensed Italic Light Italic Regular Italic Bold Italic
DESIGNER / Akira Kobayashi
DESIGN DATE / 2009
PUBLISHER / Linotype
Visual System 37
TSR revolutionized gaming d10/ d4/ and plans to d12/ d6/ continue its legacy
d8 d20/
Visual Standards Guide / TSR inc. 38
TYPOGRAPHY
tsr PALATINO
Palatino is based on the humanist types of the Italian Renaissance, which mirror the letters formed by a broad nib pen. Palatino’s design for legibility, producing a typeface which remained legible even on the inferior paper of the post-World War II period. It has since developed into a typeface superfamily, with the introduction of different weights, italics, and titling typefaces, as well as non-Latin character and symbol sets. In 1999, in collaboration with Linotype and Microsoft, Zapf updated the family to include a wide variety of Latin, Greek and
Cyrillic characters and symbols. This new Palatino superfamily is one of the few typefaces whose symbol set includes the interrobang. A number of new subfamilies were added as well, including the Palatino Sans, Palatino Informal, Palatino Nova, and Palatino Arabic designs.
CHARACTER SET / abcedfghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%^&*{}[]
WEIGHTS / Regular Bold Regular Italic Bold Italic
DESIGNER / Hermann Zapf
DESIGN DATE / 1986
PUBLISHER / Linotype
Visual Standards Guide / TSR inc.
System Marcus SchutzenhoferVisual / 0 3 75 5514
TSR revolutionized gaming d10/ d4/ and plans to d6/d12/ continue its legacy 39
STATIONERY
GR 604 / Nature of Identity
Visual Standards Guide / TSR inc.
Marcus Schutzenhofer / 0 3 75 5 5 1 4
IN THE VERY SIMPLEST SENSE, TSR IS A COMPANY THAT CREATES NEW VISIONS.
Visual Standards Guide / TSR inc. 44
4
BRAND EXTENSIONS
Here we see the brands future, through taking a close look at some of the potential brand extensions that could take the company into new avenues of prosperity and growth.
Brand Extensions 45
FUTURE PROSPECTS
46
A list of brands TSR will promote and endorse in whats to come of the companies future in new and exciting industries.
FUTURE PROSPECT CHART
64
A diagram that illustrates all the brand extensions and their relationship within the companies new structure.
Visual Standards Guide / TSR inc. 46
FUTURE PROSPECTS
With the brands initial soul intact, and the development of a new visual identity, we can now begin to make out a clear picture as to where the company will thrive in the foreseeable future. With a better understanding of the brands mission, we can place the company in a variety of industries where it can prosper and grow through innovation.
GR 604 / Nature of Identity
TECHNOLOGY
TSR extensions
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Marcus Schutzenhofer / 0 3 75 5 5 1 4
Visual Standards Guide / TSR inc. 50
FUTURE PROSPECTS / TECHNOLOGY
Touch Tec imm-01
Brings real life touch to your senses through haptic interface response
technologies. With VR at the leading edge of technology in nu-
merous industries, TSR looks to improve it with innovations in haptic interface response technologies. When coupled with VR, it will change the industry and propel it from a novelty product to a revolutionary life changing experience .
- Similar to the Nintendo Switch Joycon controller. - Unlike the Switch Joycon, its cross compatible to most platforms. - Pairs nicely with TSR’s endeavors in immersive social media arena. - Fulfills TSR’s vision of an immersive experience.
REALM imm-02
An immersive, hyper life-like simulated Social Media experience with no limits to ones imagination. Revolutionizing social media platforms
like facebook by implementing haptic interface technology and VR headset technology to immerse its users into a world where one can be entertained, educated, and enlightened.
- Like Facebook and other social media platforms. - Unlike todays social media, it implements haptic response in its UI. - With the use of Touch Tec, to bring the haptic interface to life. - Fulfills TSR’s cooperative, immersive, and imaginative,vision.
XOskell coo-01
Building exoskeletons that can amplify a person’s natural ability and improve their quality of life.
Developing the latest technology and engineering to help people rethink current physical limitations and achieve the remarkable. Our products unlock human strength, endurance, and mobility potential, with applications across medical and industrial markets as well as recreational uses.
- Similar to Exso Bionics and their exoskeleton suit. - Unlike Exso’s singular vision, our intent caters to a broad audience. - Along with ExoSkin, shared R&D data to improve bionic solutions. -Links to TSR’s idea of bring people together through cooperation.
Brand Extensions 51
Sim Servers coo-02
A simple yet powerful game server that caters specifically to fantasy based game developers. With MMO and MOG games flourishing
and new ones becoming available almost on a daily basis, many game server companies are overworked and stretched by the shear number of games they host. TSR looks to cater its service to games that it deems as promoting Fantasy and character building.
- Similar to 1&1 host server offerings of reliable hosting. - Unlike 1&1, it only host servers for games of fantasy content. - A complete online experience that ties in well with REALM. - By immersing people together in imaginative atmospheres.
XOskin coo-03
Developing synthetic E-Skins that enhance performance and appear-
ances used in the robotic industries. Using state-of-the-art materials,
excoskins works with leading robotic companies in developing E-skins that better relay information and simulated responses by
- Similar research by Universities in E-Skin technologies. - Unlike most research, XOskin to cross develops haptic tech. - Developments in E-skins tech is applied to Touch technologies. - Fulfills TSR’s cooperative notions through co-creation of tech.
interactions on the surfaces area of robots and humans.
LEGEND
Product
Service
Environment
Experience
Event
Co-branding
GR 604 / Nature of Identity
EDUCATION
TSR extensions
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Visual Standards Guide / TSR inc. 54
FUTURE PROSPECTS / EDUCATION
Total Trip imm-03
Total Trip is a retreat organizing company that caters to corporations that work within creative industries. It organizes getaways that aim to promote creativity.
We organize camping retreat experiences that help people in the creative industries learn new ways to enhance their creativity and bolster their imagination by promoting co-creation and cooperation among patrons in an environment that realise heavily on community cohesion.
- Like Moniker who offer unforgettable experiences and memories. - Unlike Moniker, our retreats cater specifically to creative industries. - Links with something that the server community can relate to. - Fulfills TSR’s immersive and cooperative mission statement.
BizAi coo-04
Using AI, to help companies develop business in ways never conceived or imagined by millions of strategic economic simulations through corporate business environments. A consulting firm that conducts qualitative
and quantitative analysis using AI. A potentially transformative, economic purpose: it significantly lowers the cost of prediction in evaluating potentials within their business. Showing them ways to improve business dynamics and efficiency by testing their business architecture through state of the art computer simulations that mimic real life economic trends.
- Like to McKinsey & Co in analyzing businesses. - Unlike McKinsey, it uses TSR AI to crunch information for analysis. - Links to TSR’s robust technology industries. - A truly cooperative experience that harks back to TSR’s essence.
Cube Brik coo-05
A place working professionals and creatives can to to focus and learn new
tricks to getting the job done. Through a shared work/play space,
people are encouraged to get together to work and play in an facility that helps nurture cooperation and co creation. Coupled with guest speaking platform that hold lectures on creativity, efficiency and other beneficial business practices.
- Similar to WeWork that provides shared workspace for startups. - Unlike WeWork, CB is tailored for the creative industry - Links with GetOut to expand its enhanced workspace experience. - Fulfilling TSR’s creative and cooperative qualities of working together.
Brand Extensions 55
TSR Frontier imm-04
Follow the footsteps of the frontiersmen and women and the adventurous drive they had to better the lives for themselves and the country as
a whole. An outdoor-education experience that fosters personal
growth by showing members how frontiersmen/women lived. Like Outward Bound, it does this with close supervision, but gives participants a roll based on early occupations that took adventurers out into the great expanse throughout North America.
- Like Outward Bound in fostering growth through expeditions. - Unlike OB, it provides frontier roles to help group survivability. - Links with Total Trip as another approach to self improvement. - Fulfills the immersive qualities TSR has always excelled at.
Choice Books ima-01
A publishing company that releases books for young adults that teach
important life lessons as well as academic achievement. The books are
adventurous in the spirit of the brands initial vernacular. They help young adults with life lessons and helps promote self esteem and
- Like Choose Your Own Adventure books popular in the 80’s. - Unlike these books, they also have an academic slant to them. - Links with Sim Saturdays in covering similar lessons & stories. - Fulfills TSR’s original vision of an imaginative experience.
strong character building. In addition to the more adventurous story based books where the readers make important decisions throughout the books, there also is an academic book line that helps kids make good decisions in academics such as science and math.
LEGEND
Product
Service
Environment
Experience
Event
Co-branding
GR 604 / Nature of Identity
ENTERTAINMENT
TSR extensions
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Visual Standards Guide / TSR inc. 58
FUTURE PROSPECTS / ENTERTAINMENT
Total Vision coo-06
Creative Hollywood blockbuster films steeped in the fantasy lore that only TSR can deliver. A screen writers guild that works with the
movie industry to bring fantasy related themes to the big screen. Similar to Ridley Scott’s company Scott Free, which produces stories and themes he is interested in, TSR Vison will distribute and produce TSR generated stories and narratives.
- Like Ridley Scott’s Scot Free that makes specific stories and content. - Unlike Scott Free, its niche approach to making Fantasy stories. - Closely relating to TSR’s original products like D&D. - Bringing cooperation to the development of engaging stories.
2Sim Games ima-02
Fantasy worlds brought to life for home console gaming entertain-
ment. Game industry leaders in action adventure games similar
to Naughty Dog, team up with game publishers to release fantasy story lines from the large catalogue of titles authored and produced
- Similar to Naughty Dog that releases story game experiences. - Unlike most game producers, 2Sims only releases TSR content. - Links with Total Vision licensed content for gaming experience. - As co-branding fulfills TSR’s goal of promoting the imagination.
for decades by TSR.
Faireway imm-05
Faireway celebrates the spirit of TSR where people are willing to express
who their characters are in the fantasy worlds from D&D. A annual out-
door festival ala renaissance faire, grounded in the world of D&D. Guests will shop and dine fantasy themed businesses. Alongside shopping and dinning, like GenCon, patrons can also participate in game campaigns run throughout the event.
- Like a Renaissance Faire in offering a immersive experience. - Unlike most Faires, it builds it events around TSR’s fantasy content. - Links with Total Vision and 2Sim games for enhanced experience. - Bringing the immersive TSR experience to life.
Brand Extensions 59
SIM Saturdays ima-03
A Television network that aims to capture the hearts and spirits of people wanting to relive Saturday morning TV. Nostalgia is a revenue gener-
ating feeling that taps into the viewers very heart and soul. Like Nickelodeon, Saturdays televises stories that capture the viewers imagination just like Saturday morning cartoons growing up.
- Similar to Nickelodeon Network television - Unlike Nick, it strictly showcases Nostalgic content. - Links with D&D cartoons and similar content to new audience. - Fulfills TSR’s goal of offering imaginative experiences.
Cos-Con imm-06
An annual costume convention that showcases creative costume design by fans as well as industry leaders in character design. Like most con-
ventions such as Comic-Con and Designer-Con, Cos-play is a big part of the experience. Cos-Con caters specifically to the culture and helps generate interest in the hobby and creative industries that are responsible for cutting edge character design.
- Similar to most San Diego Comic-Con. - Unlike SDCC, it only showcases Cosplay as its main feature. - Links with TSR’s Fantasy based followers and fans. - A truly immersive experience that ties into TSR’s vision.
LEGEND
Product
Service
Environment
Experience
Event
Co-branding
GR 604 / Nature of Identity
RETAIL
TSR extensions
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Visual Standards Guide / TSR inc. 62
FUTURE PROSPECTS / RETAIL
Tavern Inn imm-07
Welcome to a first class dining experience not for the faint of heart. Feel at home while you dine and play your favourite TSR titles. Introducing
a theme restaurant which caters to the fantasy worlds brought to life by TSR. Like Medieval Times, but with a heavy fantasy influences that encompasses everything from the music, entertainment, games, down to the food and drink.
- Similar to Medieval Times dinning experience. - Unlike MT, its experience evolves around worlds TSR invent. - Links with TSR Frontier experience through menu options. - Entertainment thats immersive the TSR way.
HOB-E ima-04
A hobby shop filled with fantasy and adventure products for all ages.
A well thought out and curated hobby shop that offers endless fantasy and science-fiction products aimed at all generations that are interested in themes of action and adventure. Like your local
- Similar to conventional Neighborhood Hobby Shop. - Unlike local Shops in that it looks to create a franchise environment. - Links CosCon, and all entertainment enterprises into retail space. - Fulfills the imaginative characteristics TSR has always promoted.
comic book store, but with the vision to create a chain and franchise that neighbourhoods could count on and rely on.
ConSpot coo-07
Bringing the convention experience to communities year round. Gaming
conventions are loved and adorned by their dedicated followers. Unfortunately, many of which only happen once or twice a year. ConSpot offers a year round opportunity for fantasy gamers to create a community and home at a location that’s always available.
- Similar to traditional Conventions. - Unlike traditional Con experience in that its a year round experience. - Links brand experiences with its Tabletop gaming audience. - Conventions take lots of work. Cooperation is key to the event.
Brand Extensions 63
TSR Wares imm-08
A technology and electronics store front that offers cutting edge tech in
robotics, engineering and haptic response equipment. Similar to Bestbuy
or Frys that has broad offerings of technology for entertainment and home, TSR Wares caters specifically to products that are on the leading edge of science and technologies.
- Like Best Buy or Fry’s in selling entertainment technology. - Unlike Fry’s in that its exclusive retailer of TSR technologies. - Links with the tech based business TSR is involved with. - Fulfills the immersive qualities of TSRs initial brand direction.
TSR Boards ima-05
Linking with board game industry leaders, the business looks to put a fantasy twist on this classic form of home entertainment. With a his-
tory of story generation and compelling fantasy material at their disposal, Boards aims to partner with industry leaders to develop
-Like Lucas Arts in its Co-branding projects. - Unlike Lucas Art Sci-Fi content, exclusively Fantasy based. - Links with TSR Wares in promoting fantasy based activities. - Fulfills TSR’s quest to entertain families through imagination.
new ways to sell and package renowned board games. Like Lucas Arts Star Wars version of Monopoly and Trivial Pursuit.
LEGEND
Product
Service
Environment
Experience
Event
Co-branding
Visual Standards Guide / TSR inc. 64
TSR IMMERSE
TSR COOPERATE
TSR IMAGINE
imm-01
Touch Tec
imm-02
Realm
imm-03
Total Trip
imm-04
TSR Frontier
imm-05
Faireway
imm-06
Cos-Con
imm-07
Tavern Inn
imm-08
TSR Wares
coo-01
XOskel
coo-02
Sim Servers
coo-03
XOskin
coo-04
BizAI
coo-05
Cube Brik
coo-06
Total VIsion
coo-07
Conspot
ima-01
Choice Books
ima-02
2Sim Games
ima-03
Sim Saturdays
ima-04
HOB-E
ima-05
TSR Boards
Brand Extensions 65
FUTUREBRAND PROSPECT CHART CHART Type of Experience.
COMMUNITY
coo-02
coo-04 imm-03
ima-04
imm-02
coo-05 coo-01
imm-04
coo-06
imm-07
COOPERATIVE
ima-03
ima-01 imm-06 imm-05
ima-02
IMAGINATIVE
imm-01
imm-08
coo-03
coo-07
INDIVIDUAL
IMMERSIVE
GR 604 / Nature of Identity
Visual Standards Guide / TSR inc.
Marcus Schutzenhofer / 0 3 75 5 5 1 4
LETTING YOU CREATE YOUR OWN STORIES IN NEW AND EXCITING WAYS.
Visual Standards Guide / TSR inc. 68
SOURCES
Sources 69
WEB REFERENCES unsplash.com facebook.com shutterstock.com
BOOK REFERENCES NASA Visual Standards Manual New York City Transit Graphic Standards Manual UPS Brand Identity Design Guide
Visual Standards Guide / TSR inc. 70
All content for TSR inc Visual Strategy Guide was collected, conceived, written and designed by M Marcus Mitch Schutzenhofer
DESIGN CONSULTATION
Hunter Wimmer, GR 604 Nature of Identity
Copyright Š 2018. MARCUS MITCH SCHUTZENHOFER The images in this book are used in accordance with the Creative Common License. This book is a non-commercial work produced as a student project for educational purpose, and as such is considered a derivative work under the Fair Use Clause of U.S. Copyright Law.