Experiential Design/Experiential Graphics Design Selected Works Portfolio

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table of content

part i_individual I01 COME CLOSER

part ii_work W01 MUSEUM OF TOLERANCE LA_SOCIAL LAB ELEVATOR GRAPHICS W02 MUSEUM OF TOLERANCE_LA_SOCIAL LAB SOCIAL LAB EXHIIT W03 MUSEUM OF TOLERANCE JERUSALEM_ ANNE FRANK AND THE POWER OF YOUTH EXHIBIT W04 MUSEUM OF TOLERANCE_MOBILE EXHIBIT BUS WRAPPING AND INTERIOR GRAPHICS W05 MOB SUPERGRAPHICS BRANDING, PERFORATIONS, FRITS W06 AMAZON BNA 19 BRANDNIIG AND EGD W07 SARATOGA RACE COURSE SITE ANALYSIS, WAYFIDING, SIGNAGE W08 PROTOTYPING AND STORYTELLING MISC. GRAPHIC VISUALIZATIONS

part iii_individual II I02 PRECIPITATE I03 DELIGHTED STRATA I04 ROGUE DRAWINGS I05 IF BLUME PLUME



m.arch thesis

I01.

c o m e

c l o s e r .

Inside the looking glass of the nestling of worlds past the ghosts of the geodesic dome

...to where the dirty space are m

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based on works of S.Allen’s interpretation of ‘dirty realism’ MARCH Thesis advisors. THOM FAULDERS. CHRIS FALLIERS.


a t

1 : {1,

on the scale of a city : {city, city}, at a boundary :

I : at the boundary to where the wildness are + { }

I I: at the boundary to each their own + { }

above, 6 worlds; at the scale of its boundary : {boundary, boundary}

III: in the city de railed + { }

I V : in it’s co kait +


, 1}

chiyoda, tokyo

: {boundary, boundary}, within a trinket : {trinket, trinket}

n the city omplicated tokyo bay: {interrogating the continuities and separation of political, social and marital parties}

V : in the city gardens of pleasure and dissonance + { }

VI: in the city a monologue of mirrors + { }


d i r t y

r e a l i s m

“The

fantasy of dirty realism indeed draws strongly on the way in which, in parts of Tokyo, the street is somehow inside, so that the city as a whole which has no profile, becomes one amorphous unrepresentable container that realizes the essence of the geodesic dome without the dome itself...”

-[dirty realism, stan allen 61]


" We live in a world ruled by fictions of every kind - mass merchandising, advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen…. The fiction is already there. The writer’s task is to invent the reality.” [qtd. Ballard, Allen 58]


: {1,1}

come closer: {to where the dirtier spac title of world drawing overlays of city on city on city when boundary meets boundary meets boundary

provocation of world within the trinket beyond the b

VI: a monologue of mirrors 21st century + golgi: {at the center of 6 intersections}

VI

V : gardens of pleasure and dissonance kait + 21st century: {the rules of the whole to its parts at an intersection of an artiıcial garden}

I V: it’s complicated kait + tokyo bay: {interrogating the continuities and separation of political, social and marital parties}

v

III: de railed helix city + tokyo bay: {schedules and rituals: the public rites of transportation}

I I: to each their own agricultural city + helix city: {the habitation of many and others}

I : to where the wildness are golgi + agricultural city: {at an intersection of knowledge of history, culture, and libraries, meets farms and ıelds}


II

I i

vi ii

iii

vi iv V

IV

III




I: to where the wildness are golgi + agricultural city : {at an intersection of knowledge, history, culture, and libraries, meeets farms and ffields}

“the library is the center of a city. while humans are immersed in their everday book of life, wildness makes us more aware of our present.”

II: to each their own agricultual city + helix city: {the habitation of many and others}

“housing, farms, and fields. here is a field of collective living. when your closet leads to someone else’s closet and ping pong tables negotiate your business and boundaries.”

III: de railed helix city + tokyo bay: {schedules and rituals: the public rites of manners and mannerisms}

“in a schedule propelled city, how do you experience the passing of time when the terminal is parted into everybody’s time and needs. how do you share your every day rites and rituals with the world?”



IV: it’s complicated kait + tokyo bay: {interrogating the continuities and separation of political, social and marital parties}

“the national diet is decentralized as a new spine breaks through the organization and its use of space is overtaken by housing. here places light not on the fragmentation of the politcal faction, but the dissolve of the practice of couplehood and marriage..”

VI: within a trinket a monologue of mirrors : {at the center of 6 intersections}

V: gardens of pleasure and dissonance kait + 21st c: {the rules of the whole to its parts at an intersection of an artificial gardenn}

“at an intersection that grew a garden, grew vines of intersecting roms that also had gardens. how do you tend to your city when nature found its place?”

VI: a monologue of mirros 21st c. + golgi: {at the center of every intersections}

“at the end of the day, how do you sit in a garden, how do you want to take a bath. what are your rituals? what are the constructs of this world that have defined and curated the behaviours of our everyday interactions, and how can we burrow away from our everyday prescriptions of how we abide by sets of rules and regulations, defined and contained by form?”



come closer...

within these spaces I do this, you do that.

I choose, you choose.

Nestle here, nestle there.


This is a relationship of me, you, together and separate,

maybe deep in the dirts of this

dirtier realism.


9 10 6

12

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14

4 1 7

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N 10FT

Elevator graphics concepts under construction.

20FT


MOTLA Social Lab

m u s e u m

o f

t o l e r a n c e

W01.

s o c i a l

l a b

elevators::moving art boxes s

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Elevator graphics concepts under construction.

Welcome to MOTLA Social Lab.

YAzdani

S t u d i o _ Mehrdad yazdani (principal), mimi lam (senior design-

e r ) ,

m o r e l

y e n

pa u l c h e n

( b i m ) .

( P r o j e c t m a i

m a n ag e r ) .

d u e l l m a n

g l e n n

( g r a p h i c

a n d

g i n t e r

( p r o j e c t

e x h i b i t

a r c h i t e c t ) ,

d e s i g n e r )

n a n




The Museum of Tolerance Los Angeles Social Lab is a 10,000SF renovation of the existing B1 level exhibit. The Social Lab is an immersive laboratory experience in which visitors learn from our past histories of intolerance, understand its consequences, and encouraged to take action and reach out to the social platform to join the larger movement of peace and tolerance. The exhibit incorporates interactive components that “encourage visitors to confront prejudice and bigotry, and to commit to positive actions in support of human dignity and tolerance.” (MOTLA_SOCIAL LAB_RFP)

Welcome to MOTLA SL.


MOTLA Social Lab

m u s e u m

o f

t o l e r a n c e s o c i a l

l a b

W02.

“the MOT must not only remind us of the past but remind us to ACT“ s

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YAzdani

S t u d i o _ Mehrdad yazdani (principal), mimi lam (senior design-

e r ) ,

m o r e l

y e n

pa u l c h e n

( b i m ) .

( P r o j e c t m a i

m a n ag e r ) .

d u e l l m a n

g l e n n

( d e s i g n e r )

g i n t e r

( p r o j e c t

a r c h i t e c t ) ,

n a n


preamble

inside the forum

history wall


inside pov

the oldest hate continues

into the tolerance lens

the future starts now

global crisis center

the light in the darkness


This exhibition aims to transform visitor’s awareness of the power of young women in the world; and by extension will educate visitors on their own power to affect change in the world. It is a room to rom experience that regenerates through the story arc, informing the visitors that a transformative experience is unfolding. The exhibit introduces Anne, gives an insight into Anne’s power of impression and her voice. The power of voice trangresses time and takes us to the present day to interact with the youth ambassadors of our time. Finally, the exhibit ends with a reflection and contemplation for the visitor to question what their voice is in this world.


MOTLJ AFPY

m u s e u m

o f

t o l e r a n c e

W03.

j e r u s a l e m anne frank and the power of youth s

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Exhibit in design development.

Welcome to MOTJ.

YAz dani

S t u d i o _ Mehrdad yazdani (principal), mimi lam (senior design-

e r ) ,

m o r e l

y e n

pa u l c h e n

( b i m ) .

( P r o j e c t m a i

m a n ag e r ) .

d u e l lm a n

g l e n n

( g r a p h i c

a n d

g i n t e r

( p r o j e c t

e x h i b i t

a r c h i t e ct ) ,

d e s i g n e r )

n a n


Experience from Outside

Experience from Her Side

Her Story

Anne’s Inner World

111 1111

m1111

111 1111111 1111

m1111


Transforming Stories

Transforming Ourselves

Her Worlds

Our Worlds


The Museum of Tolerance first Mobile Exhibit. To be completed December 2020. Graphic design for bus wrapping.

Welcome to MMOT.


MMOT MOBILE

m u s e u m

o f

t o l e r a n c e

W04.

m o b i l e m u s e u m “the MOT must not only remind us of the past but remind us to ACT“ s

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YAzdani

S t u d i o _ Mehrdad yazdani (principal), mimi lam (senior design-

e r ) ,

m o r e l

y e n

pa u l c h e n

( b i m ) .

( P r o j e c t m a i

m a n ag e r ) .

d u e l l m a n

g l e n n

( g r a p h i c

g i n t e r

d e s i g n e r )

( p r o j e c t

a r c h i t e c t ) ,

n a n




supergraphics branding goes here

Kaiser Permanente has been working on mass production of Medical Office Buildings throughout California. Yazdani Studio won the competition to prototype a kit of parts relative to the needs of a medical office building program and circulation. A part of this design was to test the supergraphics facade that could brand the building as a Kaiser building and West Covina’s MOB is the first that is being prototyped for a mockup. My part in this ongoing project was to test West Covina’s supergraphics design and refine the making and perforation size for the mockup. This project is to show the design process and progression to mockup of the supergraphics facade that is being implemented to the West Covina MOB, and a predecessor to other MOB’s being built.


Kaiser MOB Supergrapihcs

k a i s e r p e r m a n e n t e M O B + supergraphics prototype and mockups

branding

W05.

medical office building

YAzdani

S t u d i o _ Mehrdad yazdani (principal), craig booth (project

a r c h i t e c t,

p r o j e c t

a r c h i t e c t ) . d u e l l m a n

da n

m a n ag e r ,

b a b ko - m a ly i

( d e s i g n e r )

s e n i o r

d e s i g n e r ) ,

( d e s i g n e r ) ,

i r e n a

h a i s h e g

x u

b e d e n i kov i c ( d e s i g n e r ) ,

( P r o j e c t

m a i


supergraphics development branding MOB fronts

Kaiser Permanente MOB: Parker, CO

Kaiser Permanente MOB: Covina, CA

gradient coloration behind metal perforation


Kaiser Permanente MOB: Springf ield, MA

front elevation - supergraphic panel mockup


Kaiser Permanente: Supergraphic Facade based on given themes



MOTJ: Pop-Up Bar and Grill Cafe; Window Frit


MOTJ: Beit Medrash Library; Perforation


The journey through the corridors of the Call Center speaks to the various ways Amazon values connection between people to people, and the journey of growth, collaboration and networking within its ecosystem that makes up each of its call centers.

This is a story about the Amazon networkings.


AMAZON BNA 19

A M A Z O N B N A 1 9 c a l l c e n t e r

W06.

“ defining work neighorhoods “

i|a

Int erior

a r c h i t e c t s _ ia raleigh studio [arch./int.], ia ny [egd]


corridor graphics II

corridor elevation across 3 floors


scrum corridor graphics with matching glazing graphics

8 ft - 0 in

scrum glazing on 3m fasara crystal glass film SCALE: graphics 1/4 “ = 1’ - 0”


Sponsor: Betting Sponsor: Eat + Drink Vendor: Betting Vendor: Drink Vendor: Food


SARATOGA RACE COURSE

S a r a t o g a R a c e C o u r s e w / N Y R A B e t [ M a r k e t i n g ] + C H A [ A r c h ]

W07.

**site analysis, wayfinding, signage

A Storied Narrative Saratoga Racecourse carries the tradition of ‘sport of kings’. It is nostalgic and dynamic with all of its energy. It is a magnetic field that connects people, place, and time that continues to celebrate serendipitous moments. We create a language that amplifies NYRA’s everlasting spirit and ever-changing experience, inspired by the traditions of horseracing upheld throughut the site, as well as introducing the local culture into the modern world. i|a

Int erior

arc hi t e c t s_iaNY egd FOR cha and Nyra


sign types



constituent movement through site

storied path: events planned throughout site

treffpunkt intersections


level 1_plan

level 2_plan

egd concept render by CHA for phase 2


an anamorphic narrative PAST

FUTURE


SARATOGA RACE COURSE

C I B o C

a m a f o

n a d i a n p e r i a l n k m m e r c e

g r e e t i n g e l e m e n t

W07.

how to represent CIBC story in two takes

CIBC’s chevron logo functions as a compass, providing direction to the entire organization to build and strengthen relationships, reach new markets, and connect with clients to make their ambition a reality. To one direction, it speaks to the past of the bank’s historical presence in Toronto, and to the other, it points to the growing future to their growing community. This is the story of CIBC in a few moments of experience @ 300 Madison St. i|a

Int erior

arc hi t e c t s_iaNY egd for IA toronto arch.



defining CIBC ecosystem



MISC. PROTOTYPING

W08.

s t o r y t e l l i n g .

story telling and visualization. g r t a

r e h n

p p r d

a r o

h e u d

i s g a

c e n h t a

t r .

a e

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cofluence of influence diagrams of shared activities and shared identities at the University of Utah Social Impact Center

epicenter Latin. EPI = upon/ over /`epe.sen(t)er/ noun

Epicenter of social impact ecosyst Destination on campus/ commun Dynamic and evolving Flexible and adaptable Builds community Internal and external focus Mission Control Porous, visible, and accessible Multi-purpose

dna

cofluence of influence in programmatic representation Sorenson Global Impact collaborative startup


tem nity/ world

ripple effects of shared activities and their zones Sorenson Global Impact shared function semi-shared function dedicated public


University of Chicago Conprehensive Cancer Center

What does a comprehensive system mean?



dirtier ‘realism’ vignettes of a Tokyo from the ghosts of its geodesic dome

ke e p s a ke

h o w do y


e g ara ge .

how to escape f ro m p u b l i c n e s s cr ossi ng traffic ever y d a y

to t h e am u s e m e n t of the N a t i o n a l Di e t

yo u n a v ig a t e y o u r t reas ures ?

monologue of mirrors

e n dle s s f ie ld o f laun dr y


the nonlinear recategorization

visualizing a social ecosystem



r e ce pt or .typ 0

stable temperature environment. water slowly distributed into base that acts as a sponge to maintain greenhouse effect of temperature and humidity for crop growth and lab reserach.

e ffe ct or . b2. lipper

directional change of water on top, atomization on bottom.

The site of this project is the hydro-powered Diablo Canyon Power Plant that uses the ocean waters to generate electricity for more than 3 million households in the surrounding bay cities of California. This plant has been brought to awareness for its controversy concerning its ecology and is due for closing in 2025 for reasons of its impact on its surrounding environment, bringing a confusion of climate sea conditions due to the temperature of water that is being directly pumped out of the plant as it is heated at its extreme. This project proposes to give this plant an extended life plan by using its same input and output energy source, not only as a way to protect, mediate, conserve, survey the existing ecosystems surrounding, but to allow various microclimates to exist throughout the site itself as water is filtered, distilled, cooled through a series of modulated pools and pipes, undergoing ecosystems that are centripetal or centrifugal in nature.


march adv studio

p r e c i p i t a t e . Re-sourcing energy along the energy equator.

I02.

microclimates. when water can fuel an ecology.

a

d

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an extended life plan for the Diablo Canyon Power Plant, San Luis Obispo, CA. MARCH

adv

studi o

p ro f e s s o rs :

nataly

gat t e g no

+

hu g h

h y n es.


A

s ite plan

salinity high degree of freedom open

saline 0-30%. Temp 245k

temperature high

zon e 4

A: site sectio n


saline 80%. Temp 2600k

zon e 1

saline 60%. Temp 800k

zon e 2

saline 42%. Temp 325k

zon e 3

A

temperature low

salinity low

degree of freedom closed


cools down temperature of water rapidly.

temperature low

salinity low

degree of freedom closed

e ff e c tor . d1. atomizer

Re c e p t o rs . T YP.

temperature high

salinity high

degree of freedom open


h e a t

z o n e

type e

type d

type c

type b

type a

temperature low

salinity high

degree of freedom closed

E ffe c t o rs . T YP.

s e c t i o n

4

FILLING BLOCKS atomizes water that enters and slows velocity of movement

a4 culler culls water velocity through separate part cylinders. reduces speed..

b4 lipper directional change of water. on top. atomization on bottom. contain and expose. dark and light.

c4 petaler collect and distribute. collect again. small terraced pools.

d4 catalyzer covered. enclosed. dark. moist. cave-like.

e4 flicker. directional change. diffuser..

d3 single entry tomizer single entry.

e3 extender terraced. covered.

LIGHTWEIGHT STEEL STRUCTURE

STEEL SURFACE MESH

h e a t

z o n e

3

a3 diffuser atomized water.

h e a t

z o n e

b3 contained diffuser atomized water.

c3 blender. cyclical. waterfall.

2

a2 dealer separated into individual nodes

b2 collector small pools. trickling.

c2 selective wicker. tames the velocity of water. to slow speed. directional change. accumulative.

d2 protector terraced. stacked. contained.

e2 tumbler terraced. covered. dark. planters.

scale. catch

temperature high

salinity low

degree of freedom open

sponge. capture.

h e a t

z o n e

1

a1 annointer quick diffuse de-steam.

b1 absorber heat condensation.

c1 wicker velocity of water. to slow speed. directional change. forceful.

d1 meddler directional change. initiation.

e1 mediator terraced. equal distribution.

m o r p h og ra phs. g e ne a log ica l cha rt of modules


e

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intake |

288k sea water.

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unstable to stable conditions of biomes centrifugal

levels of striation

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centripetal

h y d r o l o g y

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B: section through typ5 R ec eptors c on n ec tin g to B 1 E ffe ct o r


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freshwater agriculture | terraces

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gardens. water flow

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C E N T R I P E T A L

A N D

C E N T R I F U G A L

S Y S T E M S .

Analysis of inputs and outputs of energy resources and site as ECOSYSTEMS. The ecology of Part/s to Whole/s and Whole/s to Part/s.

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gardens. water flow

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Analysis of inputs and outputs of energy resources and site as ECOSYSTEMS.

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The ecology of Part/s to Whole/s and Whole/s to Part/s.

sankey diagram. input outputs.

wetlands. salt density |

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intake. salt density |

high

rain forest. salt density

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wetlands |

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282k

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wetlands. salt density |

15%

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intake. salt density |

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wetlands |

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intake. salt density | outtake |

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estuary |

fresh water mixes with sea water.

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|

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288k sea water.

intake. salt density |

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estuary |

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fresh water mixes with sea water.

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open .closed organization of biom


heat zo E FFE C T O R D 5 : w a t er s p eed f a s t f o r c o o l i n g

RE C E P E T OR T YP . 6 : w at e r s p e e d s lo w fo r m ai nt e nance of t e m p e r at u r e

heat zo

heat zo

heat zo

C : s ec tio n th r o ugh typ 6 R ecept ors connect i ng t o D5 E f f ect or


cool

high

one 4

receptor. typ.6 typ.6 receptor terraced fins. collects and filters water. terraces for growing.

one 3

effector. a3. a3. atomizer atomizes water. diffuses into pool system below.

one 2

effector. e4.

one 1

e4. extender. terraced fins. collects and filters water. terraces for growing.

effector. d1. temperature of water hot re

ow

saline saturation low freedom

d1. wicker. fast wicking of water to cool water quickly. tames velocity of water to slow speed to enter filtering system.


bi rd ' s e ye [ a b o v e ] fi s h e y e [be low]

As a series of islands creating an archipelago, the Maldives is one of the first nations to know of the imminency of possible defeat to the larger force of climate change, especially as a nation that has one of the smallest points of tethering to the strata of the earth due to the mass of their ground. The notion of being tethered to the striations of the earth is what may traditionally label a country with its ownership and values to its specific locus. But Maldives posed a question to the world: as climate change becomes imminent, what can the boundaries of a culture mean if not the idea of groundedness to a specific locus in the strata. What are the values and valuables that you would carry into your world if you were to part with ground that you stand and what is the everyday life that one could lead without stripping the foundations of the delights of life through such a displacement. Historically island and coastal cities are a wealth of culture, mixing local customs with foreign ideas and goods. Delighted Strata embrace this history, the values of life, culture and the everyday activities that keep a nation of people afloat. We think of this project as the lateral and vertical tethers that can ground its people to the values of ways of life. Community is observed through the respect of space and values that are shared, exchanged, taught throughout generations. Boats become the modes of transportation that pull the community to other communities for exchange of props, values, knowledge and business. Here are the delights of life that ebb and flow through the stratas of the new grounds in this world of the Delighted Strata.


buoyant ecologies

d e l i g h t e d s t r a t a

I03.

...Here are the delights of life that ebb and flow through the stratas of the new grounds in this world of the Delighted Strata.-

“think water as city, as architecture” -sam jacobs b

u

o y a

n

t

e

c

o

l

o

g

i

e

s

what are the values and valuables that you would carry into your world if you were to part with the ground that you stand and what is the everyday life that one could lead without stripping the foundations of the delights of life through such a displacement?

march .

i bd

partn ered

studi o.prof e s s o rs : wi th

jus t in

s mit h.

margare t

ike da+

e van

j o n es.


thresholds research center. community diving center. community water ecologies garden ecologies semi permanent housing. 10 ppl. permanent housing. 4-5 ppl.


s h o rt t e r m h o u s i n g 8- 10 p e o p l e

two single modules merge to create one short term housing. 2 short term housing coming together surrounds and protects an aqua garden to grow.

long term hou sing 4-5 people singular module comes together in threes to surround and protect an aqua garden in the center.

c o m m u n i t y c ente r

diving school and research center/lab.


liv in g m a c h i n e

n e tw o rk o f fi l t r a t i o n t h r ou g h living ma chine


eplod e d a x onomi etr ic of stru ctu ral system , integ ra te d water sy ste m, and the living g ar dens within with lif esty le.


Ishigami through the representation of the Micromegas series by Daniel Libeskind speaks of structural edges, violent, jarring, and confrontational amongst its own space that it occupies. Architectonics become the background, the foreground, and the space itself. Edge conditions are articulated and present. Using Libeskind’s representational method, Ishigami’s KAIT workshop is challenged. The tectonics of structural presence in order to create the diffused space is now brought forth, revealing is now brought forth, revealing the nature of the columns holding its tension of the roof through its multi-directional span of tension. The open plan allows no program to hide, and the multi-purpose use of the room along with all of its daily activity and tools are revealed. Ishigami’s work, once weightless and boundless, now causes a jarring tension between the space that is experienced and the structural weight and presence. The whole and diffused of the field condition, now become shattered and fragmented.


I04. rogue architecture

rogue drawings experimental history

3 drawings

h

i

s

t

o

r

y

rethinking heuristics of linear architectural history: the non linear history of architecture. MARCH Rogue Architecture professor: brian price March constrcted image professor : david orkand


liebeskin


nd meets ishigami’s kait


unfo


olding interiors.


atelie


er bow wow meets liebeskind.





thank you


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