THE WOR L D ’ S ON LY M U SI C A L T H E AT R E M AG A ZI N E wearemmag.com / @wearemmag S A M P L E I S S U E / M E D I A PAC K
TH E WOR L D ’ S ON LY M U SI C A L T H E AT R E M AG A ZI N E wearemmag.com / @wearemmag
MEDIA SOLUTIONS M. is a magazine like no other. No musical theatre specific publication exists anywhere in the world, and no other theatre publication comes with the style and exciting theatre-based content that M. does. Where other performing arts publications cover the business of show, M. talks to the fans of theatre; the passionate, money-spending theatre lovers. Smashhit productions such as WICKED, THE BOOK OF MORMON and MATILDA are packing out houses, with fans returning three, four, or in some cases, thirty times. Before M., there was nowhere for theatregoers to read more about the stars of these shows and the people who make them happen. Theatre coverage in mainstream media is scarce, particularly for musicals without a star, a well known writer or that are based on a famous book or film, yet the West End is creating stars in their own right with tens of thousands of twitter followers, Facebook fans and more listening to their every word. M. speaks to the people who idolise theatre as much as others idolise Film, TV and Music. We present theatre in a way not seen anywhere else – with style and glamour. Think Vanity Fair, Rolling Stone or even VOGUE; add a theatrical twist and you’ll find M. M. is driven by people who have a passion for theatre – writers, photographers, illustrators and marketeers, all who adore theatre and are passionate about creating a magazine that is stylish, engaging, attention-grabbing and celebrates the wealth of creativity within the industry. To date, each issue of M. has generated an online readership of approximately 6000, with the website getting thousands of hits monthly. At present 81% of our readership is UK based, with 11% USA and 8% worldwide. The all new M. will distribute 10,000 print copies to theatres, venues, bars and restaurants throughout the West End, and will be available FOR FREE, as well as continuing to be available for free online. The magazine will become QUARTERLY, with seasonal issues that will include current listings, ticket offers, reviews and features, along with our already loved style, photo and editorial content.
Readership Online
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’ e r t a e h T l a c i s Mu F RY N E H STEP
MATT WI LL IS Issue 9
KERRY EL L IS Issue 9 Kerry wears: DRESS - HOUSE OF DAGMAR www.houseofdagmar.se CLUTCH - ANTHROPOLOGIE www.anthropologie.eu BRACELET AND EARRINGS - ST ERASMUS www.st-erasmus.com SHOES - VERY.CO.UK www.very.co.uk SHOE CLIPS - CLEO B. www.cleob.com
THEATRE STATS The West End is booming. Fact. 2011 was again a record-breaking year for London theatre. In 2011, the Society of London Theatre reported that Box Office receipts reached an all time high at £528,375,874, contributing £88,062,646 to government finances in VAT. Attendances, at 13,915,185, were just 1.7% down on 2010 and the third best ever. The number of performances was also the third highest ever at 18,061. Plays achieved a record attendance total of 3,784,975 and musical theatre continued to pack out the houses with 10,130,210 patrons. In 2013 the story is the same; The Book of Mormon JUST broke the West End record with an all time high of £2.1million of sales in ONE day. There are currently 21 musicals playing in the West End. With an average theatre capacity of 1200 and performing 8 shows weekly, over 200,000 potential patrons are watching musical theatre in any given week. M. magazine’s print edition will tap into these theatregoers and target West End businesses (plus large regional venues and fringe), to get the magazine into the hands of those spending time and money socially in London. Whether in London for one night or living in the city, everyone attending will be able to pick up M. and find deals on tickets, interviews and photo editorial with the stars, as well as good places to eat, shop, drink and spend.
KERRY ELLI S & KATHERINE KI NGSLE Y Issue 9
B RA N D AWA R E N E SS MCM IN PARTNERSHIP WITH M. MAG Issue 9 Teaming up with major brands is something we strive to at m. Working with International luxury travel goods makers MCM for their UK brand campaign, and Harrods launch, saw us take two stars of the West End around London on an MCM branded Routemaster. Inviting fans of the girls down to the shoot not only gave us a new interactivity with our readers, but also a new audience was found for this already established brand. We are always looking for new partnerships and opportunities with brands, so do get in touch to find out more.
CY NT HI A E R IVO Issue 8
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PRINT DATES
AD SPECS
2013 Summer - 21/05 Autumn - 20/08 Winter - 19/11
Magazine size: 240mm h x 215mm w
2014 Spring - 18/02 Summer - 20/05 Autumn -19/08 Winter - 18/11
Double page spread Whole page Half page (landscape) Quarter page (portrait)
240 240 120 120
430 215 215 108
Plus 3mm bleed. PDF/Minimum 300dpi/CMYK format, with all fonts embedded. RGB Format is not acceptable.
DA N I E L LE HO PE Winner of BBC1’s ‘Over Th e Rainbow’ Issue 8
ORIGINAL CONTENT Give Actors a home! Compared to other creative industries such as Music, Film and TV, the stars of the stage have nowhere to go, and for an industry that is all about creativity, performance and vision, there is very little celebration of the glamour of theatre. The stars of the West End rarely get a chance to shine off stage as well as on. M. puts all artists on an equal platform, giving them all the chance to be recognised. In New York, Broadway stars are adored more than ďŹ lm stars, and are a box office draw in their own right. M. wants to give our stars a chance to be celebrated in the same way.
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CREE G AV I N
A DW L- B R O
ADELLE YOUNG Issue 4
KI M BE R LY WYATT Pussycat Doll Issue 4
CONTACT US Talk to us for more information, we’re always available to help and create bespoke ideas and solutions to fit your brand. email info@wearemmag.com twitter/facebook/youtube; wearemmag
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