Noel Sullivan for M Magazine Direction/Concept: Christopher D. Clegg Photography: Matt Crockett
IN A VISUAL WORLD STANDING OUT IS MORE ESSENTIAL THAN EVER! As a designer, graphic artists and creative director, the depth and breadth of my knowledge and work has been built up over the last ten years, running various creative projects from video production, photography direction and concepts, social media, and developing desigin campaigns for theatre productions in the West End and across UK tours. My goal is always to breath fresh life into campaigns by employing exciting visual techniques, new styles, and encoraging collaboration with other exciting artists and creatives, I aim to find the most impactful way to use art as an effective sales tool, and create something special. Have a look through a selection of my work included here, and get in touch to talk through what I can bring to the table!
Chris
chris@christopherdclegg.com @chrisdclegg
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“Less is more� is almost always the answer in my opinion. Strip it back. In a world where excess is everywhere, the simple and clever images stand out and get your brand recognised. With my range of skills your campaign can benefit from stunning original desgins, photography based imagery, or working with existing assets to enhance your product. I also collarate with an extensive list of photographers, website builders, and multimedia experts to execute a multilayered campaign, tailored to your needs.
THE EXORCIST Birmingham Rep Theate, 2016
CASA VALENTINA was a design for Paul Taylor Mills and Amy Anzell, to create a simple, stunning period image that could be adapted to fit into the house style of the Southwark Playhouse, and be used across various mediums and channels.
CONTENT! In the digital market today, content is just as important as design and I have strong skills in creating viral, video and digital content to complment a range of campaigns. CONTENT is not only being pro-active and planning events in advance, but being reactive to current trends and topics grabbing attention at that moment. Very often you have a limited window to hop on the back of something, and a campaign that utilises real-time marketing will always stay in the limelight. With the ability to create GIFs, videos and more to energise any markteing plan, content is a really important way to keep people talking about your brand.
One viral video I created and pushed out through channels was THE SOUND OF GAGA, a ‘tribute’ to Lady Gaga’s 2015 The Sound of Music Oscar’s performance. The concept I devised was to shoot the cast of The Sound of Music, in full set, lighting and costumes, retelling the story using orchestral versions of Lady Gaga songs. The video, released a year to the day of Lady Gaga’s performance went viral, being picked up by news and entertainment outlets world-wide, and being tweeted by Lady Gaga herself.
M. Magazine was an independent magazine published over 10 issues over 3 years. The publication was the only Musical Theatre magazine and focused on content and style in a manner similar to fashion and lifestyle magazines. As Creative Director it was not only my job to fill the magazine with content, but to commision photographers, build the concepts and direct each shoot, and to design and layout the magazine. Working with various photographers over the three years we managed to capture West End stars, and full producitons in new and untried ways. Artists featured in the magazine include: Louise Dearman, Cynthia Erivo, Kerry Ellis, Matt Willis, Jersey Boys, Jamie Muscato, Danielle Hope, Lucy May Barker, Zoe Birkett, Noel Sullivan, Stevie Webb, and many more.
Whilst working as Marketing Manager for theatre producer Bill Kenwright, various concepts were designed by myself for our touring and West End productions. Several were developed further and executed with Target Live. Left: Unused concept for HOW THE OTHER HALF LOVES. Right: Post reviews concept for THE WAR OF THE WORLDS. Photography by Tristam Kenton, Title treatment by Target Live. Below: Signed off GHOST visuals, based on original concept by myself. Final artwork by Target Live.
THE RISE AND FALL OF LITTLE VOICE The Union Theate, 2016
MINIMAL MUSICALS The Minimal Musicals project found life as a tumblr blog, and experiment in making art to represent shows with a stong existing brand identity in a brand new and fresh way. The project went ‘viral’ receieving hundred of thousands of shares and reblogs across a plethora of socail media sites, spawning a set of limited edition prints and a Minimal Musicals book of selected designs. The joy in these pieces or is the simplicity and what that can get across. With these I have since been asked to design campaigns for shows and other clients using this style as core artwork.
Matt Willis for M Magazine. Photography by Matt Crockett