Tahoka Housing Authority (Menu pg 2)
• EARLY VOTING BEGINS
Monday, Oct. 21 (see pg 6)
Lynn County News
Mother of two Bulldog football players receives donation for Breast Cancer
Friday night was a special night for a pair of Tahoka Bulldogs whose mother is currently battling breast cancer. Tahoka’s Ruben and Benny Arguello’s mother, Vanessa Delgado, was diagnosed with breast cancer eight months ago, and last Friday, the Bulldog community came together to honor Vanessa by holding a ‘Pink Out’ game when Tahoka hosted Ropes to open District 3-2A DII play.
The TISD School board, Student Council, Tahoka Cheerleaders, Texas Plains Federal Credit Union, Tahoka Athletic Booster Club, Tahoka ISD staff and students different little fundraisers throughout the week to help raise money for the cause. A sausage on a stick meal deal was held prior to the game The goal was for the community to raise $1,000 for one of their own and keep pushing Vanessa in her battle. Through the week, a total of $4, 068 was raised.
“It feels good knowing that you have the community that is there for you and is willing to support you and this was all brought up out of nowhere to everyone so for them to just be there for us it’s good,” said Ruben.
Both Ruben and Benny say despite the ongoing battle with the disease she has not missed a game yet this season and they are using her as extra motivation on Friday nights to keep going.
“It’s motivating on the field because I just go out there and play my heart out even if I am feeling tired, I just think of my mom so I can just play harder because I know she is battling through some stuff right now too,” said Benny.
After flying high against Grape Creek two weeks ago, Tahoka came back down to earth. The Tahoka Bulldogs were just a hair shy of victory on Friday and fell 35-34 to the Ropes Eagles. The matchup marked the Bulldogs’ lowest-scoring game so far this season.
Despite the loss, Tahoka still got an impressive performance from Brogan Stone, who threw for 206 yards and a touchdown on only 14 passes, and also rushed for 30 yards and a touchdown. Those 30 rushing yards gave Stone a new career-high. Ruben Arguello was Stone’s top target, picking up 85 receiving yards, while also punching in a touchdown on the ground.
Tahoka moved to 4-2 with that defeat, which also ended their three-game winning streak. As for Ropes, the victory for them keeps them at an undefeated 6-0.
Tahoka will head out to challenge Seagraves at 7:00 p.m. on Friday. One thing working in Tahoka’s favor is that they have posted at least 31 points every time they’ve taken the field this season. As for Ropes, they will welcome Smyer at 7:00 p.m. on Friday. Smyer is coming into the match with three straight losses on the road, meaning Ropes will have to defend against a team hungry for a win.
Lynn County News? Ireland
Texas Family Land Heritage honors Brosch family
The Texas Department of Agriculture celebrated the 50th anniversary of the Family Land Heritage Program. More than 5000 Texas families have been honored in that time for their ownership and continuous agricultural production for 100 years or more.
Glen and Sherri (Wilke) Brosch who live near Slaton, Texas, own and operate their respective family farms in Lynn and Garza counties. Sherri received the Family Heritage honor in November 2021 for the Adolph Wilke Farm located near Southland. It was first farmed in 1921 by her grandparents Adolph and Marie Wilke. Glen received the honor last week for Brosch Farms. Brosch Farms is located southeast of Slaton and was begun in 1924 by Glen’s great-uncle, Louis Brosch. Their stories, as printed in the award programs at the ceremonies at the State Capitol, follow:
and Marie’s
continue to do so today. Brosch Farms Lynn County
parents had immigrated to America on the same ship from Germany in 1870.
Adolph and Marie made their home in Bell County for thirteen years, during which time seven children were born. After visiting family on the South Plains of Texas in 1919 they bought a farm in Garza County. The moved their family to the Plains in 2021 to begin farming 360 acres of land. Two more children were born there.
Adolph Wilke Farm, Garza County, Southland, Texas
Adolph William Wilke was born near Cat Spring, Bell County, Texas in 1883. He farmed with his father, Heinrich, in Bell County until he reached the age of 21. He then moved to Bartlett, Texas, to live with a
Adolph died in 1959 followed by Marie in 1973. Edmund Wilke, the youngest of the children, had been renting the farm, which now consisted of 256 acres, and purchased it from his mother and siblings in 1972. Edmund died in 2019 and willed the land to his three children.
The youngest of the three, Sherri, and her husband Glen Brosch, have been farming the land for a number of years and
Louis Joseph Brosch was born in Odrati, Silesia, Austria in 1897 and immigrated to the United States at the age of two in 1899. He and his family were aboard the SS Koln on its maiden voyage to Galveston, Texas. His family moved from Fayette County to Wilbarger County and then to Hale County. Louis then purchased 202.6 acres of land in Lynn County in 1924. Louis’ mother and two sisters lived with him on the farm near Slaton, and a nephew, Edward Brosch, joined the family farm after his graduation from high school in Dallas. Louis married Pauline Raindl in 1948 and they had two daughters, Theresia and Victoria. After Louis retired and moved his wife and daughters to Lubbock in 1959, Edward rented the farm and was able to buy the home place in 1963. He and his wife Lydia raised four children on this farm. After Edward and Lydia’s death, their sons Glen and Richard acquired title to the farm and own it today. Glen’s son Steven Brosch is the current operator of the farm.
brother. This was where he met his future bride, Marie Voigt marrying in 1907. Both Adolph
Pink Out recipient ... Vanessa Delgado, (center) is pictured with her sons, Bulldogs Ruben and Benny Arguello, and their little sister, recieved a donation at the Pink -Out the stadium for breast cancer awareness. (photo by Lanae Gwin)
Sherri and Glen Brosch and Commissioner Miller.
Where in the World is ... The
Northern Ireland ... Two families from New Home recently took a trip to the Giant’s Causeway in Northern Ireland. Lynn County News to Giant’s Causeway in Northern Ireland. Pictured are Wayne and Tracy Weeks and Rocky and Lexie Wilson. They took along the Lynn County News and they are 4, 559 miles from home.
Mt Zion Baptist Church Fundraiser
Getting Back
As for you, return to your God, hold fast to love and justice, and wait continually for your God.
Hosea 12:6
Sometimes we lose our way and lose sight of the passion we once felt for God. Once we’ve lost our connection with him, we don’t always know how to get back. We wonder if there is too much between us that he can’t overlook. But it’s as simple as returning; as straightforward as getting down on your knees and saying, “God, I’m back!” When you return, holding fast to the love that first drew you to him, God will show himself to you.
God, I know that there are areas of my life where I’ve put distance between myself and you. I don’t want to continue with a disconnect between us. I want to return to you and be restored to right relationship. Thank you that even when I wandered, you never went anywhere.~ Amen
Richard Thomas Whitley
Richard Thomas Whitley went to be with the Lord on October 15, 2024 in Lubbock, Texas, at the age of 78. He was born on July 19, 1946 in Rosebud, Texas to Sara and Johnny Whitley.
Richard was a proud veteran who served in the Air Force for 4 years. He worked as a traveling electrician for the union.
Richard was known for his infectious smile, mischievous ways, and his sense of humor. He never met a stranger and was a friend to everyone.
His hobbies included woodworking, specializing in making bird houses and crosses for his loved ones. He loved sharing his hobby with two of his great grandsons, Gavin and Ryder. Some of his best memories were made
with his loving wife, Marcy, traveling in their RV.
Most importantly, Richard loved the Lord and had a very personal relationship with God. He wore a Fisher of Men bracelet every single day as a reminder of his devotion to the Lord. God’s light truly shined through Richard Whitley and he will be dearly missed.
Richard is preceded in death by his mother and father; his son, RT Whitley; his brothers, Aaron and James (Jim) Whitley; his sister, John Ella Mathis and his grandson, Jason McDonald.
Richard is survived by the love of his life, Marcy Whitley, whom he married on March 26, 1994, and his furry best friend, Marley. He is also survived by his daughters Debbie Whittington, Kathy Chamberlain, and Laura Thomas; his sons, Richie McDonald (Lorie), Jimmy McDonald (Kimberly); sisters, Emily Pierce (Marvin); brothers: Curtis Whitley (Glenda) and Arthur Whitley (Donna). Richard is also survived by his 13 grandchildren, 17 great grandchildren, and three great-great grandchildren along with numerous nieces, nephews, great nieces, and great nephews.
Family will welcome friends and family at Combest Tahoka, Friday, October 18, 2024 from 6-8 p.m. Funeral Services will be held Saturday October 19, 2024 at 11:00 a.m. at Grace Community Church, Tahoka.
Reading fun ... THS Senior football player, Jacob Tew, read to some of the Elementary children last Friday morning. Game Day learning and fun combined! The Elementary kiddos love hanging out with the big kids. (photos by Lanae Gwin)
Festival Fun ... These Tahoka Elementary Super Heros had fun at the TISD Fall Festival. (Photo by Lanae Gwin)
On Thursday, October 10, a Lynn County Deputy conducted a traffic stop on US 87 one mile north of Tahoka. During the traffic stop the deputy conducted a records check of the driver and records indicated the male had a nonvalid Texas driver’s license. The driver was arrested and booked into the Lynn County Jail for driving while license invalid with previous convictions.
On the morning of Oct. 10, a report of a grass in the ditch on the East Access Rd and South 4th was called in. Tahoka Volunteer Fire Department, and Tahoka Police Department responded to the scene, and extinguished the fire. Tahoka Police Department advised that the fire started due to a broken axle and causing sparks.
The caller advised that he had hit the back of a trailer on US 87 and FM 1317 last Friday morning. The driver advised that he was fine, and that there were no injuries.
Lynn County Sheriff’s Office and DPS responded to the scene. Both drivers were released from the scene.
Tahoka Police Department conducted a traffic stop at the intersection of South 6th and Ave M on a passenger vehicle last Friday afternoon, and during the traffic stop, police conducted a records check and the male driver showed to have an active warrant with Lubbock County. The warrant was confirmed, and the male was arrested and booked into the Lynn County Jail for Violation of Protective Order/ Bond Order.
Last Saturday afternoon, a caller advised that he had hit a cow on US 380 about 5 miles West of Tahoka. The driver stated there were no injuries and that the vehicle was still drivable. The driver also advised that the cow was
Accidents and traffic stops in Law Enforcement news
still in the roadway. Lynn County Sheriff’s Office, DPS responded to the scene, and the driver was released from the scene. The owner of the cow was also notified.
A Lynn County Deputy conducted a traffic stop at the intersection of US 87 and CR 36 last Saturday afternoon and had probable cause to search the vehicle. During the search, narcotics and a firearm were located in the vehicle. The male driver was arrested and booked into the Lynn County Jail for manufacturing and delivery of a control substance PG 1 >=4G<200G, unlawfully carrying weapon and possession of a controlled substance PG 2 >= 4G< 400G.
Saturday evening, a caller advised that he had rearended a vehicle on near the intersection of FM 211 and FM 1730. He stated that he had looked down at his GPS for directions and was not moved over enough to avoid hitting the parked vehicle. Driver advised that there were no injuries. Lynn County Sheriff’s Office and DPS responded to the scene. The male driver was arrested and booked into the Lynn County Jail for Driving While Intoxicated with a BAC of >= 0.15
Last Sunday night, a Lynn County Deputy conducted a traffic stop on US 87 near the Cemetery Bridge on a black pickup. During the traffic stop the deputy conducted a records check and the male driver showed to have an active warrant with Lubbock County. The warrant was confirmed with Lubbock County and the male was arrested and booked into the Lynn County Jail for Driving While Intoxicated 3rd offense or more.
On Oct. 10, Tahoka Police Department was called to the 1900 block of S. 3rd, over a couple having an argument over a pick-up. A male was moving out of the residence and wanted to use his girlfriend’s pick-up. The male individual wanted to take and item from the home, and the female refused to let him use her truck. The male borrowed a vehicle from someone else to finish moving.
Officers were call to the 1900 block of N. 1st, in reference to a domestic disturbance. A male advised that a female was throwing stuff and trying to hit him with a golf club. On arrival both subjects were calm and no assault charges were made.
FUNDRAISER
for Mechelle Gomez Montez for Medical Expenses Friday & Saturday October 18-19
10:30 a.m. til sold out The Lanchito • 1214 S. Loop 76 • O’Donnell
3 Meat Platter- includes Brisket, Ribs, & Sausage, Beans & Rice • Carry-outs available!
Cost will be $15.00 per plate
Come in a sit down and eat with family & friends and listen to live music by DJ Lino DeLeon on Saturday only. Payments/Donations can be sent thru ZELLE (806) 831-8521.
ALABAMA
Thank you!
Another successful Lynn County Harvest Festival in the books, we couldn’t be more thankful to those who helped make it happen. From monetary donations, to gifts, to the support we received preparing and tearing down the festival, the sponsors behind this wonderful event are what make it so special. The Lynn County Harvest Festival Committee would like to recognize the efforts of those who made the Harvest Festival such a success, and would like to say thank you.
Gold Sponsors: High Plains Irrigation & Supply, Lynn County Healthcare System, Huffaker & Harris / Lynn County Abstract & Title
Silver Sponsors: Poka Lambro Telephone Company, Farmers Co-Op Association
Bronze Sponsors: T-Bar Ranch, Lyntegar Electric Cooperative, Inc., Sam Ashcraft Insurance Agency, Center Well Home Health
Other Sponsors: Designs & Daisies, Canyon Valley Provisions, Diamond D Irrigation, Kendra McLelland Interiors
And a special shout out to Cross-Work Church - thank you for always being so willing to help with the preparation and clean up. We truly couldn’t have done it without you.
Lynn County Harvest Festival Committee Jerry and Liz Tew Pam Ashcraft, Kendra McLelland, Casey McLelland, Carmen Chapa, Olga Rivas
Tahoka Bulldog Achievers of the Week
High School Elementary School
Mikey is a junior at Tahoka High School. He is the son of Sylvia Hernandez and Jerryl A. Antu. He is active in STUCO, Tahoka 3-D Band as a drill instructor, Academic UIL and One Act Play. He enjoys music and has an audition for Jazz Band and All-State Band as a percussionist. He has been to State Solo & Ensemble.
Middle School
Caden Anderson
Caden is a seventh grader at Tahoka Middle School. He is the son of Chris and Jennifer Anderson. He loves football, baseball and riding bikes. He loves his church, family and working on trucks.
Proudly sponsored by
Levi is a second grader at Tahoka Elementary. He is the son of Cara and Tyson Porter. He likes to wrestle and play video games. He enjoys basketball. Levi is an aspiring wrestler, or race car driver. His favorite subjects are Science and Math. He has scheived perfect attendance for the first six weeks.
Mikey Duran
Levi Porter
Auburn … Gary Chapa, of Tahoka, recently went to the Auburn Tigers Football game in Alabama and took the Lynn County News. The News is 1,031 miles from home.
These local firms are
Lynn County Commissioners meet
Lynn County Commissioners met in regular session on Monday, Oct. 14 at 9:30 a.m. at the Lynn County Courthouse.
SUPPORT THE BUSINESSES THAT ARE HERE FOR YOU AND YOUR COMMUNITY. BE A GOOD NEIGHBOR
Don’t forget to take your LCN on trips!
The Lynn County News loves to travel – so don’t forget to take a photo with The News when you take a trip!
Send us your “Where In The World is the Lynn County News” photos, and we will publish them for free as soon as space allows. This feature has proven very popular with LCN readers, and we love to see all the fabulous places that our readers travel.
Email your photos to: LCNPam@poka.com (Include names and location please)
Sheriff Wanda Mason addressed the court regarding an application for general issue license plate for exempt vehicle for Chief Deputy, Chris Hennsley on a 2024 Chevrolet Trail Boss pick-up. Commissioners had a discussion with the Sheriff stating that it had been mentioned that only one sheriff vehicle be undercover, and that it would be the Sheriff’s vehicle. Commissioners made the motion to table the DMV Form VTR-119, application for General Issue License plate.
County Treasurer, Amy Schuknecht, stated rates from TCDRS Plan 2025, that the county has stayed at 3%, which has helped in the past.
Lynn County staying at the 3%, has given them a cushion for the bad years. Schuknecht stated as of right now, the county is at 4.48%.
Judge Pro-Tem, John Hawthorne, stated SAVNS is the program that contacts the victims once the offender gets out, that is a grant. Amy Schuknecht, Karen Rendon, and Sheriff Wanda Mason also spoke on this program and what it does for the County. The contract was approved by commissoners.
Commissioner Woodley asked Lynn County Tax Assessor, Kathy Grant and County Clerk, Karen Rendon about the elections. Both stated everything was going well and are ready for the election coming up in November.
Grant stated the front outside of her office is getting redone and construction started over the weekend.
Sheriff’s office jail report stated a total of 29 inmates housed, with 19 for Lynn County and 10 for Lubbock County.
Commissioner’s Woodley, Blair, Durham and hawthorne were present at the meeting, absent Judge Mike Braddock. The meeting was adjourned at 10:10 a.m.
New Home ISD Achievers of the Week
Jess Eicke
Jess is a sophomore at New Home High School. She is the daughter of Faith and Andrew Conway. She enjoys hanging out with her friends and family. She is involved in FFA and softball. She likes to read books and loves to watch movies and shows.
Devin Carrillo Aria Ruiz
Devin is an 8th grader at New Home Middle School. He is the son of Todd and Casandra Carrillo. He likes to play baseball and football. His favorite subject is math. He enjoys spending time with family and friends and playing video games.
Proudly sponsored by:
Aria is a Pre-K student at New Home Elementary School. She is the daughter of Jacob and Cloudia Ruiz. Aria is an excellent student. She is always following the rules and trying her best. She loves to do tumbling and cheer in her free time. She also loves to hula hoop and the color pink!
Overall Grand Champion … Paislee Allison, of Tahoka, won Overall Grand Champion Cross at the South Plains Fair in Lubbock. The South Plains Fair was held in September.
Overall Reserve Grand Champion … Westin Woodley, of Tahoka, won Overall Reserve Grand Champion Cross at the South Plains Fair in Lubbock.
End zone bound ... Jordan Martinez, #7 for the Bulldogs, makes way to the end zone to score a touchdown for the Bulldogs. The Bulldogs played a tough game against the Ropes Eagles with the final score of Ropes 35 and Tahoka 34.
(photo by Lanae Gwin)
Hot Dog ... Tahoka Elementary had their Fall Festival last Tuesday evening with students and family members and even their pets come all dressed up for Halloween. (photo by Lanae Gwin)
Trunk-or-Treat, Fall Festival plans underway for Oct. 31
Churches, Law Enforcement agencies and others are making plans for Trunk-or-Treats, fall festivals, and the Caring Hearts of Tahoka will have a fundraiser night in the making for Oct. 26.
On Saturday, Oct. 26, Caring Hearts of Tahoka will have a fundraiser at the Mural Park in
downtown Tahoka on Main St. from 7:00-9:00 p.m. There will also be a movie shown beginning at dark. Bring your lawn chairs and blankets for a fun night in the park with activities, snacks and more. More details will be in next weeks edition of the News.
Kristy Salinas will be doing “Halloween Mini
Sessions” at the CityCounty Library from 4-6:00 p.m. Cost will be $5 per photo.Photos will be emailed to an active email account.
Wednesday Oct. 30, Sweet Street Baptist Church Fall Festival • 1300 Ave. J • Tahoka from 5:008:00 p.m.
Trunk-or-Treat locations: Thursday, October 31
• Downtown O’Donnell – 6:00 p.m. To set up a trunk/booth or donate candy, contact Kayla Pyron at 432-349-3889.
• West side of Life
Enrichment Center •
1700 Ave. J in Tahoka
• 5-6:30 p.m. The event is sponsored by Tahoka Police Department, Lynn County Sheriff’s Office, Lynn County EMS and Tahoka Volunteer Fire Department.
• Lynnwood Assisted Living • 1801 Country Club Road • Tahoka 5:307:00 p.m.
• First Baptist Church • West Parking Lot • Tahoka
• 6:00-7:30 p.m.
41st Annual St. Joseph Sausage Festival in Slaton this weekend
The St. Joseph's 41st Annual Sausage festival in Slaton, Texas kicks off Saturday, October 16th at St. Joseph's Church Hall on Division and 21st Street starting at 9 a.m.
Then on Sunday, October 17th, the famous lunch takes place from 11 a.m. until 3 p.m., at the St. Joseph's Hall. Regular German sausage, smoked
They will be selling Jalapeno and German sausage by the pound, breakfast burritos, homemade breads, and festival t-shirts. The sausage is made at Klemke's sausage Haus, using the German Bednarz family recipe.
chicken, green beans, warm German potato salad, fresh bread, sauerkraut, dessert, and drinks will all be served. Take-out plates will be available on the South side of the Hall, inside the fenced-in area. The proceeds from this fundraiser will go to the St. Joseph Catholic School.
LET’S KEEP AMERICA
TOUCHDOWN! ... Tahoka Bulldog #55 Jacob Tew, intercepted and ran back for a touchdown for the Bulldogs. Following close by is #6 Caleb Watt. (photos by Lanae Gwin)
Fall Festival Fun ... A family joined in on the fun at the Tahoka ISD Fall Festival and all dressed up as the Incredibles. (photos by Lanae Gwin)
Comet Tsuchinshan–ATLAS ... Last Tuesday evening, Lynn County News employee, Pam Elrod, went to seek out the Comet Tsuchinshan–ATLAS that everyone has been talking about. Comet seekers cannot see the comet by the naked eye, but can see it by using the camera on their cell phone. Making its closest pass to earth in 80,000 years, Comet Tsuchinshan-ATLAS can be seen for a few more days, but will get less visable in the days ahead. The best time to view the comet is 4560 minutes after sunset on the western horizon.
(LCN Photo by Pam Elrod)
Remember ...
You can’t control how other people receive your energy. Anything you do or say gets filtered through the lens of whatever personal matters they are going through now, which is not about you. Just keep doing your thing with as much integrity and love as possible.
LYNN COUNTY EARLY VOTING/VOTING PRECINCTS
PSA LYNN COUNTY!
Early Voting starts October 21, 2024 and will last until November 1st, 2024. Early Voting will take place at the Lynn County Clerk’s Office, 1501 S. 1st Street, Tahoka, TX.
The following will be the hours of Early Voting:
Early Voting:
ALL PRECINCTS – 1,2,3,4,5,6,9,12
October 21st – 8 AM – 5 PM
October 22nd – 8 AM – 5 PM
October 23rd – 8 AM – 5 PM
October 25th – 8 AM – 5 PM
October 26th – 7 AM – 7 PM
October 27th – 10 AM – 4 PM
October 28th – 7 AM – 7 PM
October 29th – 7 AM – 7 PM
October 30th – 7 AM – 7 PM
October 31th – 7 AM – 7 PM
November 1st – 7 AM – 7 PM
Election Day is Tuesday, November 5th, 2024 from 7 AM – 7 PM.
The following are the polling locations and which precincts vote at which location.
Election Day:
PRECINCTS 1,5,6,9 & 12
Life Enrichment Center 1717 Main Street Tahoka, Texas 79373
PRECINCT 2 Green Museum 1601 10th Street Wilson, Texas 79381
PRECINCT 3
O’Donnell Community Center 100 A County Road P O’Donnell, Texas 79351
PRECINCT 4
New Home Community Center 109 W Broadway New Home, Texas 79381
Cotton news
A Service of Plains Cotton Growers Inc.
How Do We Market Cotton Product to a Digital World?
BY KARA BISHOP
You’re 22 years old in 2021. Everything is available through your smart phone. You’re never going to pick something up when it can be delivered. Groceries, takeout, medicine, doctor appointments, clothes — all available through the phone. Your friends are people you have never met but follow-on social media. Your counselors and advisers are “influencers” with millions of followers online. Your favorite trendy items are recommended to you by these friends on social media and thanks to the digital space, you can order it straight from your social media account. You subscribe to clothing retailers online who will “style” you by sending you things you might like to try on and send back if you don’t like them. You’ve never heard of cable, opting instead to subscribe to a ton of streaming services for all your favorite shows. You work from home, grocery shop from home, visit the doctor at home, workout at home, eat at home, talk to friends at home. But now it’s 2024. You want to get out and experience the world again. You’re tired of isolation and want to have real tangible experiences with real people again. Turns
out, it’s bad for mental health and overall well-being to be stuck in the house that long. Plus, you want to wear cute outfits again and go to coffee or out to eat before going to a concert.
You’re still addicted to your phone and heavily influenced by it. However, you’re trying to break some bad habits and create better ones. You want to put the phone down some and just live in the moment. Maybe go visit your mom instead of FaceTiming her. Maybe run at the park instead of the YouTube workout you have loaded on your T.V. Maybe you want to feel something rather than numbing your mind with a screen.
Congratulations, you just became the cotton industry’s target customer. Cotton Shoppin’ Cotton Incorporated’s campaign “The Fabric of Now” made a splash in Dallas, Texas, the last weekend in September. Partnering with the global billion-dollar online retailer, REVOLVE, they showed customers how versatile, unique and high-quality cotton clothing is. PCG was invited to attend and see the experience first-hand as well as Cotton Incorporated and The Cotton Board leadership.
The REVOLVE contract is a six-month partnership that has been consistently
paying off for cotton the last six years. In the beginning, REVOLVE offered 2,100 different cotton styles. Today that number is well over 18,000. Since REVOLVE is an online retailer, they host pop-up shops periodically so customers can try on the clothes and see them in a brick-and-mortar setting.
“It allows them to see our product, but also helps us get to know our customer base,” a REVOLVE employee told me at the event.
REVOLVE’s target audience are the 18 to 24 and 25-34 age ranges. While they have primarily targeted female audiences, they have broken into the male market with the REVOLVEMan brand. They are also the pioneers of the influencer marketing strategy. For years, they’ve worked with the “Stars” of social media.
These relationships allow them to market to millions of customers without any of the heavy lifting.
You’ve Been Influenced Influencer marketing is a social media marketing approach that uses endorsements and product mentions from influencers. Influencers are generally those with a large social media presence. The REVOLVE influencers in the Dallas area were invited to an exclusive event at
Bek McCleskey
LYNN COUNTY FFA STUDENT OF THE WEEK
Bek is a senior at Tahoka High School. He has been an active member of FFA since 8th grade, where he has held the office of Parliamentarian and currently serving as the Reporter for the Tahoka FFA Chapter. During his time in FFA, he has competed in numerous events such as, Cotton Classing, Dairy Cattle Judging, Entomology, and Quiz. He has also competed at the state level many times in Cotton Classing. This year he will add Radio Broadcasting to his competition events. He has shown market barrows since his freshman year and has learned valuable lessons through the entire process of showing animals. Bek’s proudest moment so far has been earning the Lone Star Degree this past summer. FFA has been a great experience, and he has learned so much from his teachers and all those who have helped him develop and grow over the years. Along with FFA, he is actively involved in Tahoka Athletics, NHS, and FBC Youth.
Proudly Sponsored by LYNTEGAR ELECTRIC COOPERATIVE, INC. 1701 US-87 Access Road Tahoka, Texas 79373 806-561-4588
the pop-up shop the day before it opened to tease the event to their audiences and drum up excitement for the weekend shopping extravaganza.
Some of these influencers included the Dallas Cowboys Cheerleaders who posted their cotton shop experiences to their millions of followers. Influencers are successful at building large audiences because of the authentic online experiences they offer. They allow strangers into their worlds to the point where these followers feel like real friends. If an influencer thinks her followers will love something, she recommends it. And the followers will buy the tar out of it. I’ve seen influencers recommend something and it’s sold out within minutes. Small business owners have had their lives changed by a huge influencer recommending their product.
Typically, when contracting influencers to promote a product for a company, there is payment for the posts on social media as well as commissions for sales. However, the investment is returned many times over most of the time. It’s About the Amenities
The pop-up shop featured free iced coffee lattes to shoppers as well as free permanent jewelry, both popular with the younger crowd. The more amenities you can offer, the better the experience is — experience is key for REVOLVE’s target demographic. It’s no longer about wearing clothes in a utilitarian way. It’s about wearing clothes for the experience offered by the outfit how does this clothing make me feel when I wear it?
Throughout the temporary store, there was brand messaging consistent with Cotton Incorporated’s “Fabric of Now” Campaign. Signage educated customers on the versatility, comfort and adventurous spirit of cotton clothing. There were little decorations that were meant to communicate mindfulness, presence, relaxation and living in the moment. The pop-up shop showed customers that there is a cotton outfit for every occasion.
Each clothing item had a tag with the seal of cotton as well as a QR code. If the temporary shop was out of your size, you could easily scan the code and buy it directly from the online cotton shop.
Everything behind Cotton Incorporated’s newest campaign is designed with intention. The contract with REVOLVE stipulates that every item in the cotton shop must hold a minimum of 90% cotton for all denim products and 60% cotton for all other items.
Most of what I saw in the store was in the 80% to 100% cotton range and, surprisingly, most of the customers coming into the shop were already wearing predominantly cotton pieces as well.
The expectations for this event were exceeded in my opinion and it was nice to see so many people from different backgrounds sharing a commonality in their love for cotton products.
Stay tuned for part two of this series. Next stop: Aeropostale.
Venus
Comet Tsuchinshan–ATLAS
SCHOOL MENUS
O’Donnell ISD Menu October 21-25
Monday: NO SCHOOL
Tuesday: Pancake, wrap, yogurt/Enchiladas, beans, slasa, Spanish rice, fruit
Wednesday:PBJ Sandwich/Chicken nuggets, mac & cheese, cucumbers, fruit
Thursday: Biscuit, eggs, bacon/Mozzarella sticks, marinara sauce, garden salad, fruit
Friday: Breakfast parfait, crackers/X-treme burrito, corn, fruit Fresh fruit daily
Monday:
Tuesday
hot cinnamon applesauce, sherbert
Wednesday: Pizza choice, garden salad, savory green beans, peaches, brownie
Thursday: Hot dog, fries, tomato cup, snowball salad
Friday: NO SCHOOL Fresh fruit
VOLUNTEER And help others! Make a difference in your world.
•
TAHOKA BULLDOGS
#50 Pablo Herevia
#34 Jordan Hicks
#33 Vicente Lopez
PINK OUT the Stadium ... Pictured in center is Vanessa Delgado, this year’s recipient of the donations collected this past week through local businesses and Tahoka ISD.
Pictured with their mom is Benny and Ruben Arguello, Tahoka Varsity football players, and their little sister.