MY STRATEGY TO GETTING YOUR HOME
“ALL I CAN SAY IS: WOW, AMAZING AGENT! LYNDSEY ASHLEY IS WHAT ALL REAL ESTATE AGENTS SHOULD ASPIRE TO.”
BARBARA
TRANSFORM YOUR REAL ESTATE EXPERIENCE
You're ready to sell your property. And, while you're looking forward to seeing the word "SOLD" posted from the curb, you know there's a lot to consider along the way. One of your first decisions is to select a real estate team who'll join you in the process.
You deserve much more than a sign in the yard, fliers in a box, and an occasional open house You deserve a team who will be at your side, from listing to closing, ensuring that your property sells smoothly and you get the most money possible from the sale.
Our local real estate market expertise means we're able to interpret all data that dictates the optimum pricing strategy, so your property will be priced to sell. We dig deep to learn the unique selling points of your property and neighborhood so our marketing plans and staging strategies will effectively target and attract your potential buyers It's a formula for success
And, importantly, we'll take the time to listen, understand your challenges and goals, and answer any questions you may have along the way.
In the meantime, we hope that you'll take the time to review the attached information before our appointment so that we can get your property listed right away and get on the move!
We appreciate the opportunity to earn your business and look forward to meeting with you!
O U R P R O M I S E
T E A M
M E E T T H E
Lyndsey Ashley
Meet Lyndsey, our lead agent and a proud Sarasota native. With a deep love for real estate, she’s passionate about building relationships, staying connected to the community, and driving residential redevelopment in Sarasota. Her local insight and dedication make her an incredible resource for both buyers and sellers.
Meet Gracie, Lyndsey’s executive assistant supporting Lyndsey and the team to ensure every detail is handled with care. With a background as a licensed Realtor and a passion for exceptional client experience, she helps make every real estate journey seamless and stress-free.
Kcarl Verueco
Meet Kcarl, with more than a decade of experience in real estate operations, Kcarl serves as The AGNT Group’s Transaction Coordinator His systems-driven approach ensures transactions are seamless, compliant, and efficiently managed from start to finish.
E S U L T S D R I
When you work with me, you work with a trained agent that has the backing of the world's largest real estate company, consisting of 180,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach. And, by choosing to partner with me and the Keller Williams family, you gain access to a suite of technology that keeps you informed and engaged in what's happening in your neighborhood.
Keller Williams was built on a simple-yet-revolutionary principle: people are what matter most To help cement this understanding, we've formalized a belief system that guides how we treat each other and how we do business.
THE PROOF IS IN OUR NUMBERS:
Passed the Florida Real Estate Exam - 1st Attempt Listed first property - 1 day on the market, multiple offers
22 Transactions - $3M in Volume Received Keller Williams's 2020 "Rookie of the Year"
18 Transactions - $14M in Volume Including $6.5M Luxury Listing sale
26 Transactions - $13.8M in Volume
26 Transactions - $15M in Volume
22 Transactions - $8.3M in Volume
34 Transactions - $13M in volume
CURRENTLY THE #1 PRODUCTING AGENT AT KELLER WILLIAMS COASTAL LIVING II
A B O U T T H E
4 STAGES OF HOME SELLING
FROM START TO FINISH
PRE-LISTING
Walk-through
Needs analysis
Competitive Pricing
Listing Agreement
Pre-Inspection
Home improvements
Seller homework
Market analysis
Appraisal
Strategically price "Coming Soon"
Send Us Referrals
PREP ACTIVE ON MARKET CONTRACT & CLOSE
Cleaning
Photography
Videography
Staging
Feature book + flyers
Lockbox + Sign
Enter into MLS
"Just Listed"
Broker Open Event
Send Us Referrals
Start showing
Open Houses
Virtual tours
Internet marketing
Social campaigns
Send Us Referrals
Receive offers
Present offers
Negotiate contract
Under contract
Attorney Review "Under Contract"
Contingencies removed “Closed”
Send Us Referrals
S T A G E O N E
P R E P A R I N G Y O U R H O M E
What more could you want than to get your home sold for top dollar in short order without any hassles?
Following the suggestions before you put your property on the market will help ensure a successful sale. These steps will provide you with an advantage over the competition Many items will need to be removed to storage and packed for moving This is important and should be considered merely giving you a head start on the move to your new home.
GENERAL PREPARATION
Less is best
Turn ON all lights + lamps
Turn OFF all fans
Vacuum carpets + mob hard floors
Clean countertops
Clean windows
Clean fan blades
Replace burnt out bulbs
Match all bulb colors (warm vs cool)
Turn off PC + TV screens
Open blinds and window treatments
Remove personal photos
Remove small rugs + mats
Hide shoes, jackets, + hats in closets
Remove all holiday religious decorations
EXTERIOR - YARDS, POOLS + DECKS
Less is best
Close garage door
Remove cars from driveway
Remove trash cans + visible water hoses
Mow grass, trim shrubs + clear leaves
Remove empty planters or plant
Remove toys + sports equipment
Clean porch, tidy tables + chairs
Clean pool + remove vacuum hose
Remove all inflatables from pool
Hide pool cleaning supplies
Turn on water features
Remove covers on from outdoor kitchen
Docks - watercraft clean
Docks - gear neatly organized
KITCHEN
Clear countertops completely
Clear refrigerator of magnets/photos
Hide garbage cans
Remove dishes from sink
Clean stainless steel appliances
PETS
Hide food + water bowls
Hide pet crates, beds + toys
Remove pet hair from furniture
Clear yard of pet waste + toys
DINING ROOM
Less is best
Clear table of paper, mail + clutter
Use decorative place settings
Feature one center piece (flowers, etc )
Straighten chairs + space evenly
LIVING ROOM + FAMILY ROOM
Less is best
Remove family photos + religious decor
Remove magazines, paper, mail + clutter
De-clutter fireplace mantel/hearth
Clean interior fireplace
Do not block fireplace
Fluff + arrange pillows
Remove toys
Hide TV remotes
BEDROOMS
Less is best
Make beds
Press bed linens + bed skirts
Clear nightstands of personal items
Hide charging cables
Remove clutter from dressers
Remove family photos + religious decor
Clean under bed items that may appear
Remove diaper genies
Close closet doors
BATHROOMS
Clear countertops completely - less is best!
No toothbrushes, medications, etc.
Put toilet seats down
Close closet doors
Remove shampoo, soap, loofahs, etc.
Open shower curtains to show faucets
Remove dirty towels + laundry baskets
Remove floor mats
TWILIGHT
Turn on all exterior lights
Ensure pool and landscaping lights are on
Turn on interior lights with exterior exposure
P R I C E D T O S E L L
TRUE MARKET VALUE IS ... WHAT A BUYER IS WILLING TO PAY
S T A T E G I C P R O M O T I O N
Professional staging guarantees that prospective buyers will be wowed the moment they step over the threshold and into your home. According to Home Staging Statistics, “94% of staged homes sell on average in 29 days or less,” and almost always at a higher price. S T A G I N G
A G E N T C O M P E N S A T I O N
G E T W O
T A
S
M A R K E T I
DIGITAL MARKETING THAT DRIVES RESULTS
With 95% of buyers looking online at some point in their home search, mastering the digital space is a must. My award-winning suite of technology marketing tools in combination with my market expertise will deliver optimized search, social media, and email campaigns to ensure your listing shines online It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action.
H O T O S &
It might seem obvious—or go without saying—that good photography and videography are critical for your success in selling. Homes with high-quality photography sell 32 percent faster. Homes with morephotos sell faster, too.
AERIAL PHOTOGRAPHY
An “off-market” listing gives the home an opportunity to receive slight exposure to the market before appearing on MLS. The State of Florida requires a listing to be posted to the MLS within 24 hours of any public advertisement. Additionally, we can begin marketing within our brokerage from the Listing Agreement signing date, bonus! C O M I N
A just-listed property is fresh. Now the property is officially on the market and time is ticking. We need to notify residents and interested buyers that there is a new exclusive property up for grabs. Which neighbor knows someone who is interested in buying in your neighborhood? J U S T L I S T E D
Your property will be showcased on our professional website. A dedicated landing page for your property will support highly targeted marketing efforts. P R O P E R T Y W E B S I T E
P R O F E S S I O N A L W E B S I T E S
L E A P P S
M O B I
An online presence is a vital component of a real estate professional's marketing strategy. Because today's consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs.
O C I A L S
O T H E R M E
T H R E E
S T A G E
S H O W I N G Y O U R H O M
STEP 01 A SHOWING HAS BEEN REQUESTED
STEP 02 YOU APPROVE OR DISAPPROVE HOME IS PREPARED FOR THE SHOWING YOU LEAVE AND THE SHOWING IS COMPLETED
STEP 04
STEP 03
STEP 05
FEEDBACK IS RECEIVED
REVIEW FEEDBACK OR OFFER STEP 06
S H O W I N G F E E D B A C K
Buyer feedback good or bad without an offer usually means they didn’t see the value at your listing price. That doesn’t always mean the price is too high, but it might.
THERE ARE 3 REASONS A HOME DOESN’T SELL
✓ LOCATION
✓ CONDITION ✓ PRICE
You can’t change the location.
You can change the condition but if you don’t want to, buyers may expect a lower price
If both location and condition are solid, and it’s still not selling? It’s likely a value issue, and the market is rejecting the price
As your agent, I use feedback to pinpoint how buyers perceive your home and what we can adjust to make it more appealing.
When you ’ re selling your house and have taken time to clean, pick up, and clear all your counters so a buyer can tour your home – you probably want to know what they thought about your house, right? Actually, you probably want them to make an offer! But, if they don’t make an offer, it’s common for sellers to want to know WHY.
The “why” is called buyer feedback. And, sometimes it can be confusing. Interpreting buyer feedback can be a difficult task. It’s common practice on
S H O W I N G F E E D B A C K
WHAT THEY SAY WHAT THEY MEAN
“THE SHOWING WENT WELL.”
“IT’S A LOVELY HOME, THANK THE SELLERS FOR US
“THE STREET WAS REALLY BUSY.”
“DIDN’T LIKE THE APARTMENTS BEHIND THE HOUSE.”
“IT’S TOO CLOSE TO THE ”
Who knows what that means but more than likely if it’s not followed with an offer it means they’re not interested.
“THE HVAC SYSTEM IS OLD AND THEY’RE JUST NOT SURE "
Sometimes the location of a house can really surprise a buyer when they pull up to the house
Ultimately this feedback means that the home is priced to high for the location and surroundings.
The buyer is afraid of major expenses down the road. So, for the price your house is listed at - they fear it’s going to cost too much money later and not be worth it
“THEY WERE HOPING FOR AN OPEN FLOOR PLAN.”
“THE FLOOR PLAN WASN’T RIGHT FOR THEM.”
“THE ROOMS ARE SMALLER THAN THEY THOUGHT ”
“IT WAS OUR FIRST TIME OUT AND THEY’RE JUST GETTING STARTED ”
Could your photos be misleading? If they make rooms look bigger or fail to show the home's true charm it might be time for a reshoot.
Sometimes buyers are simply disappointed because the home doesn’t match their expectations, whether due to the photos or not.
They might need to see more homes to understand the value but at the moment they’re not excited enough about your house to make an offer.
I N D I N G
The savviest marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, I'll work diligently to find your buyer as fast and efficiently as possible.
HOW HOME BUYERS FIND THEIR HOME
S T A G E F O U R
O F F E R P R O C E S S
AFTER YOU RECEIVE AN OFFER
We will meet and review your offer together. Once the details are thoroughly reviewed and understood, you will have three options:
✓ ACCEPT THE OFFER AS WRITTEN
✓ DECLINE THE OFFER
If you feel as though the offer isn’t close enough to your expectations to further negotiate this offer.
✓ COUNTER-OFFER
If you agree to most the offer but want to change a few details, we can counter the buyer with the new terms.
You can negotiate back and forth as many times as needed until you reach an agreement or someone chooses to walk away.
ONCE AN OFFER IS SIGNED BY BOTH PARTIES, YOU ARE OFFICIALLY UNDER CONTRACT.
L S T E P S
I N A
F
AFTER YOU ARE UNDER CONTRACT
ORDER THE INSPECTIONS
During the inspection period, the buyers will schedule an inspection to do a thorough investigation of the home. Once this is complete, the inspector will provide the buyer with a list of findings.
ORDER THE APPRAISAL
The buyer's lender will arrange for a third-party appraiser to provide an independent estimate of the value of the house The appraisal lets all parties involved know that the price is fair
NEGOTIATE FINAL OFFER
Issues could arise after the home inspection, and those issues tend to result in another round of negotiations for credits or fixes.
1. The buyer could ask for credit for the work that needs to be done.
2. Think “big picture” and don’t sweat the small stuff. A tile that needs some caulking or a leaky faucet can easily be fixed. We have a list of licensed professionals that can help with any repairs.
3 Keep your poker face The buyer's agent will be present during inspections d l d f ld l d ff l
Y O U R M O V E
Declutter! Sort through every area in your home, removing items you no longer need or like. Donate or sell items that are in good condition
Create an inventory of anything valuable that you plan to move Get estimates from moving companies
Schedule movers/moving truck
Buy/find packing materials START PACKING
Change address: mailing, subscriptions, etc.
Minimize grocery shopping
Confirm delivery date with the moving company. Write directions to the new home, along with your cell phone number
Keep on packing
Buyer will complete their final walkthrough Finish packing
Contact utility companies (water, electric, cable) Clean
We will schedule a time to close and sign your documents
L O S I N G
C
AFTER YOU MOVE
O M I S E
O U R P R
THE BOTTOM LINE
Real estate is complicated That's where I come in At the closing table, my goal is for you to feel that the experience of selling your home exceeded all your expectations, so throughout all of our interactions - from listing to closing - I will work hard to achieve that goal.
When you choose me as your partner, you are not just getting a trusted, respected agent - you are getting a local expert who is passionate about serving our community and those who call it home. Let's get started.
I’M
HERE TO GUIDE YOU EVERY STEP OF THE WAY
At The AGNT Group, we are committed to revolutionizing the real estate experience. We stand at the forefront of the industry, dedicated to empowering our clients, nurturing our agents, and uplifting the communities we serve. Our focus is on creating unparalleled opportunities that lead to your success. We aspire to be your unequivocal choice in real estate. Our team's commitment to excellence ensures that every interaction with The AGNT Group is a step towards achieving your dreams, be it owning a home, expanding your portfolio, or finding your community's perfect space.
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