Lydia oyeniran individual portfolio international expansion strategic report

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2 . 2V a l u eC h a i nA n a l y s i s

ys our ces ,des i gnsanddi s t r i but esf r om aUK I n b o u n dL o g i s t i c s :PLT currentl

war ehous e,cl os et ot heheadquar t er s( 21Thr eeCl ot hi ngCompany,2017) .Thi s al l owsf oreďŹƒci entcommuni cat i onandf as tr es pons est ochangesi ncons umer demand,ens ur i ngPL Ti squi ckandagi l eandr emai nsont hepul s eoft hel at es t s t yl esandt r ends .

O p e r a t i o n s : PLT

cur r ent l y oper at es v i a i t s domes t i c UK webs i t e, Pr e t t yLi t t l e Thi ng. com aswel lasi nt er nat i onaldomai nsf orI r el and,Eur ope, Aus t r al i a,Ne w Zeal and,USA,Canada and Fr ance.Thei rFr ench webs i t e oper at esi n Fr ench cr eat i ng be t t eracces s i bi l i t yf orPL T’ sFr ench cus t omer s . ( Pr e t t yLi t t l e Thi ng,2018) . 13


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