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ABO U T M E Anambi t i ousands oci abl ef as hi onmar ke t i ngs t udentwi t habackgr oundi n s oci almedi a and women’ ss t r ee t wear . Effect i v e under pr es s ur e and l e v el -headedi nf as t -pacedenv i r onment s .Pr oact i v ewi t hanent r epr eneur i al s pi r i t :r unni ng a f r eel ance f as hi on des i gn bus i nes swhi ch hasi ns t i l l ed a pas s i on f ore x cel l entcus t omers er v i ce and now l aunchi ng a ne w onl i ne pl at f or mf ors t r ee t wear ,popcul t ur eandi nt er s ect i onal i t y,cal l edHypeher .A t eam pl ay erwhoenj oyscol l abor at i ngwi t hot herdi v er s ecr eat i v es .
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e d u c a t i o n BScF ASHI ON MARKETI NG
Uni v er s i t yofManches t er 20152018
M ARK ET RESEARCH CA D CO N TEN T SO U RCIN G BLO G W RITIN G
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N O V 2 0 1 7 P R E S E N T SOCI ALMEDI A& PRASSI ST ANT UNI QUE21
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@hy peher . offici al @l y di amay _ i l l us t r at i ons hy peher . t umbl r . com l y di amay i l l us t r at i ons . t umbl r . com / i n/ l y di a_ oy eni r an
B L O G G I N G|L A M O D A “ OUR GOAL I S TO BRI NG YOU THE FRESHEST PRODUCTS TO GET YOUR ACCESSORY FAME ON POI NT AND KEEP YOU EMPOWERED WI TH OUR UNAPOLOGETI C APPROACH TO FASHI ON:I FYOU DI G I T,WEARI T! ”
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YOURWARDROBEI SEMPTY J us tl i kewi t hf ood,y ourne wf av our i t edr es si s y e tt obewor nbyy ouast heent i r ef r i ends hi p gr ouphaswor ni tandy oudon’ tknow wher e i ti s !R. I . P .
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I N S T A G R A M|U N I Q U E 2 1
TOPPOSTS
THE BRIEF: Transitioning Unique 21 from being purely wholesale to having an established own brand. This required communicating a cohesive, clear brand image through the use of social media and building PR connections with influencers who were well suited to the brand.
Su mmeri sc omi n gt oanen d! P u r e. Getah eadoft h egamewi t hou r AW 17c ol l ec t i on !Sh opou r r an geofwi n t erc oat s .
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“Ef f o r t l e s ss t y l ede s i g ne de x c l us i v e l y i nho us e ,o urai mi st o br i ngy o u t i me l e s ss t a pl e s wi t h a mode r n a ppr o a c h, whi l ei nc o r po r a t i ng t he l a t e s ts e as o nt r e nds . �
T h ebl az erdr es si son es t r eet s t y l et r en dwear et ot al l y obs es s edwi t hr i gh tn ow!Get ou rI s l aBl ac kBl az erDr es son SAL En ow.
+2. 5kf o l l o we r s +180% postspermonth
+200%
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The Instagram strategy was to strengthen and clarify brand image through consistent posting (3x per day) alternating between sourced content & own content providing a classic, minimalist aesthetic.
I N S T A G R A M|L A P P T H E B R A N D “LAPP I S ALL ABOUT EMPOWERI NG WOMEN AND PROMOTI NG CONFI DENCE, POSI TI VI TY AND UNI TY THROUGH FASHI ON AND CREATI NG ANOTHER PLATFORM TO VOI CEWOMEN’ SI SSUES” “ Att i mesI ’ v e wonder ed i fI s houl d hav el ongerhai rt o appearmor eat t r act i v e. . .I ’ v e al s o been wi t h a guy who t ol d me t o gr ow my hai r becaus ei t ’ sgi r l y.Ige ti t .I don’ t car e about what ay,butIdowonder peopl es how t hi ngswoul dbei fIhad “ The r aci s m t owar ds l onger hai r . Woul d I be As i ansi sunj us tandof t en t r eat ed di ffer ent l y?” Read ov er l ooked. I ti s s ubt l y t he r es t of @l ei ghs bl i s s ’ s embedded i n ourcul t ur e ar t i cl e and find out how andneedst os t op,aswel l s he’ sl ear ned t o l ov e her as al l t he s t er eot ypes s hor thai rex per i ence,ont he @mi s s gui ded i s t he t owar dsus .I thasa huge bl og! br and t hat keeps on i mpact on our e v er y day gi v i ng! ! Thei r l i v es . ” Read t he r es t of #MAKEYOURMARK @car l ymcdonal d’ s pi ece: campai gn made wav es ‘ Thr ough The Ey esofan l as ty ear when t he y As i an:TheUns eenRaci s m v owed t o s t op Agai ns tUs ’ ,ont hebl og! ai r br us hi ngt hei rmodel s andembr acewomeni n t hei rnat ur alf or m.Thi s y eart he y’ v et akeni tone s t epf ur t her ,i nt r oduci ng mannequi ns i n t hei r London s t or es wi t h LAPP gi r lmagi c was i n nat ur al body f eat ur es f ul leffect at t he Br i t i s h l i kev i t i l i go,f r eckl esand F as hi onAwar dsl as tni ght ! s t r e t ch mar ks ! Thes e Congr at ul at i ons t o t he mannequi nsar eagr eat beaut i f ul @adwoaaboah r emi ndert hatwear en’ t whot ookhomet hemuch gener i c, we ar e al l z z des er v edt i t l eofModelof di ffer ent and t hat i s t heY ear . . . s om me t hi ng t o embr ace i nal li t sbeaut y. . .
The I ns t agr am s t r at egyi st o pos t23t i mesa day,pr omot i ng t he bes tLAPP ar t i cl es on heal t h,pol i t i cs ,f as hi on,s ex and per s pect i v es as wel las LAPP pr oduct s .Hi ghengagementi sachi e v edt houghcov er i ngcur r entaai r sandpop cul t ur eandencour agi ngdi s cus s i on.Thi shasr es ul t edi nex ponent i algr owt hi n LAPPf ol l ower ss i nceďŹ r s tj oi ni ngt het eam i nNov ember . PROGRESSSI NCEHI RE:
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Leomi eAnder son|t hepr oj ect|t hepur pose( t hebr and) I nt er sect i onalf emi ni sm |opi ni ons|f ashi on|per spect i ves
LAPPXNI KECONCEPTART 2. 3. 2018
PERSONALPROJECT:HYPEHER Agi r l ’ scl ubf oral lt hi ngss t r ee t wear ,popcul t ur eandi nt er s ect i onal i t y
T U M B L R
hypeher . t umbl r . com
W E B S I T E
hypeher -offici al . s quar es pace. com
I N S T A G R A M
@hypeher . offici al
“ I h a v e a l w a y s f e l t l i k e s t r e e t w e a r w a s s o m e t h i n g I c o u l d n ' t g e t i n t o a s i t h a d a l w a y s s e e m e d l i k e a b i t o f a b o y s c l u b , I a l s o c o u l d n ' t a f f o r d t o b u y i n t o t h e e x p e n s i v e d e s i g n e r t r a i n e r s a n d b r a n d s t h a t o f t e n a r e a s t a p l e o f h y p e c u l t u r e . T h e a i mo f t h i s s p a c e w i l l b e t o c o n n e c t w i t h o t h e r w o m e n w h o l o v e s t r e e t w e a r a n d t o m a k e s t r e e t w e a r m o r e a c c e s s i b l e f o r u s a l l ! ”
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