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BRAND IDENTITY & OBJECTIVE

BRAND LOGO REVOLUTION


LATEST CAMPAIGNS:


TARGET MARKET Haute Couture


TARGET MARKET

THE KARDASHIANS IN BALENCIAGA

STREET STYLE

VS ELEGANT/SOPHISTICATED


TARGET MARKET


METHODS AND CHANNELS OF PROMOTION

S

HOW WILL FASHION CHANGE IN 2018?

W

O

T


THE RELAUNCH OF TUMBLR VIBE WEB DESIGN FOR BALENCIAGA

METHODS AND CHANNELS OF PROMOTION


METHODS AND CHANNELS OF PROMOTION


METHODS AND CHANNELS OF PROMOTION


EVALUATION


Reference: AFPRelaxnews (2018). Balenciaga Spring-Summer 2014 campaign. [online] LUXUO. Available at: http://www.luxuo.com/style/fashion/balenciaga-spring-summer-2014-campaign.html Agnew, H. and Pooley, C. (2018). Generations Y and Z drive growth in luxury market. [online] Ft.com. Available at: https://www.ft.com/content/8386fd06-b95e-11e7-8c12-5661783e5589 Aguilar, P. (2018). The 10 Most Successful Brands during Haute Couture Week. [online] Fashionbi.com. Available at: https://fashionbi.com/newspaper/the-10-most-successful-brands-during-haute-coutureweek Batliwalla, N. (2018). Balenciaga launches ecommerce site: “It’s almost like a daily magazine now: it has to be really alive”. [online] DisneyRollerGirl. Available at: http://www.disneyrollergirl.net/balenciagalaunches-eccomerce-site-daily-magazine-alive/ Bauck, W. (2018). Balenciaga Just Unveiled a New Logo. [online] Fashionista. Available at: https://fashionista.com/2017/09/balenciaga-new-logo Borsche, B. (2018). Balenciaga Logo Redesign. [online] Bureauborsche.com. Available at: http://bureauborsche.com/projects/balenciaga-logo Brannigan, M. (2018). Balenciaga Hits Up the Mall Photo Booth for Its Spring 2018 Men's Campaign. [online] Fashionista. Available at: https://fashionista.com/2017/12/balenciaga-spring-2018-adcampaign BusinessOfFashion (2018). Haute Couture | Fashion A-Z | BoF Education | The Business of Fashion | #BoFEducation. [online] The Business of Fashion. Available at: https://www.businessoffashion.com/education/fashion-az/haute-couture CustomerProfile (2018). Balenciaga Customer profile. [online] Customer-profile.com. Available at: http://customer-profile.com/apparel-and-fashion/clothing/unisex/balenciaga-customer-profile.html Danziger, P. (2018). Luxury Market Growth In 2017? Keep Your Expectations Low.. [online] Forbes.com. Available at: https://www.forbes.com/sites/pamdanziger/2017/06/05/luxury-market-growth-in-2017keep-your-expectations-low/#14fe308638b8 Dazed (2018). Balenciaga by Nicolas Ghesquière. [online] Dazed. Available at: http://www.dazeddigital.com/fashion/article/15021/1/balenciaga-by-nicolas-ghesquiere Eva (2018). What is the true definition of haute couture?. [online] Dressful. Available at: http://www.dressful.com/583/what-is-the-definition-of-haute-couture Fowler, B. (2018). Rihanna Parades Through Prague in a Fashion-Forward, Monochromatic Look. [online] InStyle.com. Available at: http://www.instyle.com/news/rihanna-prague-street-style-monochromaticoutfit-balmain-scarf Investopedia (2018). Brand Loyalty. [online] Investopedia. Available at: https://www.investopedia.com/terms/b/brand-loyalty.asp Johnson, P. (2018). In Which Cristobal Balenciaga and Christian Dior Bring A New Dawn - Home - This Recording. [online] Thisrecording.com. Available at: http://thisrecording.com/today/2011/1/19/inwhich-cristobal-balenciaga-and-christian-dior-bring-a-new.html Kirkpatrick, E. (2018). balenciaga is the most popular brand in the world, report finds. [online] I-D. Available at: https://i-d.vice.com/en_uk/article/43nqqb/balenciaga-gucci-world-most-popular-brand Leach, A. (2018). Balenciaga's New Creative Director: What You Should Know | Highsnobiety. [online] Highsnobiety. Available at: https://www.highsnobiety.com/2015/10/08/balenciaga-demna-gvasalia/ Martin, R. (2018). Cristobal Balenciaga facts, information, pictures | Encyclopedia.com articles about Cristobal Balenciaga. [online] Encyclopedia.com. Available at: http://www.encyclopedia.com/people/literature-and-arts/fashion-biographies/cristobal-balenciaga Millar, L. (2018). Look of the Day: 21 August 2014. [online] ELLE UK. Available at: http://www.elleuk.com/fashion/celebrity-style/articles/a22468/look-of-the-day-21-august-2014/ Mutti, G. (2018). All You Need To Know About Cristóbal Balenciaga. [online] AnOther. Available at: http://www.anothermag.com/fashion-beauty/7271/all-you-need-to-know-about-cristobal-balenciaga Nudd, T. (2018). Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag. [online] Adweek.com. Available at: http://www.adweek.com/agencies/ikea-had-a-great-reaction-tobalenciaga-making-a-2145-version-of-its-iconic-99-cent-blue-bag/ O'Twenty, A. (2018). Balenciaga / Marketing: analysis and recommendations. [online] Slideshare.net. Available at: https://www.slideshare.net/shawtwenty/balenciaga-marketing-analysis-andrecommendations Pithers, E. (2018). Why Balenciaga Is Going Co-Ed. [online] Vogue.co.uk. Available at: http://www.vogue.co.uk/article/balenciaga-aw18-womens-mens-shows-combined Solomon, M. (2018). How Millennials Will Reshape the Luxury Market. [online] Forbes.com. Available at: https://www.forbes.com/sites/msolomon/2017/06/20/how-millennials-will-reshape-the-luxury-goodsmarket-bain-luxury-report-2017/#58cd15f52f86 Tufft, B. (2018). Rihanna dresses down with an oversized fur stole as she leaves Nobu. [online] Mail Online. Available at: http://www.dailymail.co.uk/tvshowbiz/article-3637416/Rihanna-wears-oversizeddesigner-fur-stole-denim-dress-dines-Malibu.html Uloop (2018). All About Haute Couture. [online] HuffPost. Available at: https://www.huffingtonpost.com/uloop/all-about-haute-couture_b_6746770.html Wang, L. (2018). Top 10 Campaigns of the Season. [online] Bgdapparel.wordpress.com. Available at: https://bgdapparel.wordpress.com/2014/01/25/top-10-campaigns-of-the-season/ Wingfield, J. (2018). BoF Exclusive | Nicolas Ghesquière Finally Speaks On Why He Left Balenciaga. [online] The Business of Fashion. Available at: https://www.businessoffashion.com/articles/bofexclusive/bof-exclusive-nicolas-ghesquiere-finally-speaks-on-why-he-left-balenciaga

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