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There was something for every ryone y at Sale Turf rff Club on Sunday. Mitchell, litt ttle t Finn and Jae enjoyed being out and about for family activities, while others gathered to watch the races.
KII DAY OUT - PAGE 4 KIDS RA RACING A - PAGE 27
WORKWAYS APPROACH PAGE 5
Photo: Stefan Bradley
THE ICONIC GIPPSLANDER PAGE 8
Philip Hopkins
COLLEGIANS ANNIVERSARY SPORT
ASH accelerates ASH at Heyfield is still open for business. With the closure of the native forest industry, the manufacturer has lost its cherished Victorian Ash timber, but the company is not panicking – it is in expansion mode. Each month, thirty 40-foot containers carrying American hardwood from the country’s north-east arrive in Heyfield. “We aim to be growing that,” said ASH’s managing director, Vince Hurley. “It’s the prince of hardwoods - regarded as that everywhere, not just in the States. It’s the timber that everything is compared to, it’s why England conquered the world with their oak boats. Oak is the king that everything is compared to. “It is a really good outcome; we import a raw material, a very basic raw material, and we manufacture in Australia - a bit un-Australian really, isn’t it? - importing a raw material and manufacturing it in Australia?”.
Mr Hurley said ASH had branded the timber ‘Glacial Oak’. “The reason is, the wood is extremely consistent and blond in colour, it doesn’t contain any pink. Often pink oak has variations - and pink doesn’t sell,” he said. “Glacial Oak has been one of our star performers and we originally started with Glacial Oak nearly four years ago, off the back of trying to grow a market, we actually started before we knew what was happening with the Victorian supply.” In 2017, ASH lost half its Vic Ash volume, which gradually diminished further to only three per cent of its supply in 2023. The dwindling supply prompted a strategic rethink in 2017, with a few aims: look after the company’s people, diversify the fibre input, have a greater emphasis on advanced manufacturing and tighten the supply chain to the end user. “We had no relationships in the US they couldn’t be developed overnight,”
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Mr Hurley said, so ties with US suppliers began in 2019. The company also targeted greater use of plantation hardwood from the Strzelecki Ranges that was available through HVP (previously Hancock Victorian Plantations). “As it happens, we developed markets and products and a good supply of the US hardwood,” he said. With the government’s announcement last May to close the industry, ASH turbo-charged its US ties. ‘Let’s go!’, we said. Everything was in place - Glacial Oak, the produce out of the plantations; we just had to bump them up a bit to cover what we were missing. Out of necessity, we put ourselves in a good position. With the closure announcement and the actual closure of Victorian hardwood supply, we have been able to ramp it up.” Trucks from the Port of Melbourne laden with the US timber arrive in Heyfield. “We unload; we have an 85-tonne container forklift. We got it when we were
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exporting a lot, now we are importing a lot,” Mr Hurley said. “We are using it (Glacial Oak) to supply the market we have developed and as a replacement for some of our Vic Ash as well. It has been really good in that space - staircases, windows, doors and furniture. We also have a new engineered flooring line; we’re also going to have an engineered floor made of it as well.” It was important that the engineered floor matched the ASH staircase. “Home builds, interior designers involved - they want to match the stair with the floor, and now we have an exact match,” Mr Hurley said. “We are not importing something and re-selling it; we are importing raw product, manufacturing it in Australia as a finished product - not a sawn board, but as finished products.” Continued - Page 3
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“Today’s mighty oak is just yesterday’s nut, that held its ground.” David Icke