Super Group Report FACILITIES PLANNING INFORMATION
5.4 SENIORS: FINDINGS 5.4.1 Seniors: Overall Findings
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Findings result from when you apply values to the data to derive meaning: what does the data mean? What stands out about the data? What’s important? What gets your attention and why?
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Large market potential within this group but low in DW comparison
Underperforming market share as compared to district
Minimal/poor customer potential ranking
Population shares are all very small
Almost 100,000 seniors are not patrons
Highest market potential – Silver and Gold (3 in pop for this group)
All segments have high market potential
Social Security segment double the amount of other senior segments
9.5% non patrons
8% of our patrons
9% of our population
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• Percent of seniors: 25%
12,000 are patrons
625 patrons (11%)
6,700 patrons (8%)
LV population: 16,000
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EN population: 24,000
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CC largest senior population >35,000
Top Service Areas
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Overview
The following findings were made at the Workshop. While these are not a final say in what the data means, it is intended to foster an evolving understanding of the service area and its segments. •
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