Super Group Report FACILITIES PLANNING INFORMATION
3.4 FAMILIES WITH CHILDREN: FINDINGS 3.4.1 Families with Children: Overall Findings
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Findings result from when you apply values to the data to derive meaning: what does the data mean? What stands out about the data? What’s important? What gets your attention and why?
• Largest super group
Top 5 segments are 78% of super groups population
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Supergroup market share almost equal to district market share
People in our segments are adults and children
5 segments have the largest customer potential in the district*
Young families
48% of district population are top 5 family segments
Population and patrons – 2/3
• Huge impact potential/move the needle
19.9% of supergroup Only 1/3 are current patrons
10.9% of supergroup
10.7% of supergroup Almost ½ are current patrons
9.1% of supergroup
8% of supergroup
Sahara West--75,349
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West Charleston – 86,139
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Centennial Hills – 101,524
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Rainbow – 103,468
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Sunrise – 187,813
Top Service Areas
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Overview
The following findings were made at the Workshop. While these are not a final say in what the data means, it is intended to foster an evolving understanding of the service area and its segments. •
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