Issue 35 - October 2019

Page 16

Facebook

Lead Ads for Realtors

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By: Angela Giles

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id you know that most of the Internet users are active on Facebook? This social media sharing network reaches all ages, lifestyles genders, and geographic regions, making it very inclusive. It is the perfect spot to advertise for Real Estate Agents. Facebook Lead Ads for Realtors: Using Facebook lead ads, Real Estate Agents can connect with people who are already looking to buy or sell homes. And this occurs right inside of Facebook. These ads might look like conventional Facebook ads, but they include a sign-up button and a lead form, making it easy for agents to capture the interest of engaged prospects. While they’re still on Facebook’s platform, after gathering all relevant information they’ve shared previously with Facebook like name and email, it will be pre-populated and can be submitted with a single click. Lead ads offer a host of benefits for today’s Real Estate Agent: They’re quick and efficient. Facebook lead ads remove the friction of sign up and make it super simple. Beyond those first few clicks, no further action is needed. It’s clearly pre-populated. A lead can go from seeing the ad to getting the information they want in a matter of seconds. Super simple for the prospect. They provide Real Leads not Leads loaded with fake info. You usually have to sort through a number of fake emails and phone numbers to get to the real lead. Doing this is very frustrating, a waste of time and your money. Lead ads help to lower the quantity of spam leads by pre-populating the lead’s real information. The prospect doesn’t leave Facebook Interested buyers and sellers can complete the process without leaving the platform, which lowers the percentage of drop off. They eliminate manual segmentation. You don’t need to create a different landing pages or sign-up forms for different segments or potential leads. This alone saves money and time for the agent. They allow us to access leads real time. When a lead is generated via facebook lead ads, you can use a tool like Lead Owl to automatically send the prospect information to the agents directly on their phone. Then, the Real Estate Agent can

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contact the prospect directly from their phone. How To Make A Lead Ads Stand Out As Facebook clearly states: Show your ads value. It should clearly communicate why it’s valuable for people to share their information with your business. Keep it simple.

Pages liked. Include pages that show a person is interested in real estate. These could include Zillow, Redfin, or anything you want. New job. If a person has a new job, they could be interested in upgrading to a larger or newer home. Just moved. People who just moved maybe renting and looking to purchase a home soon.

Don’t overwhelm your audience with too many questions. Ask only relevant questions.

Combine these tips with those below and your marketing will pay off!

Reflect your Brand.

These types of ads allow you to take advantage of the prospects who are already in your network. You can create audiences that are similar to your current prospects.

Your ad should reflect your brand and drive a response from your audience that builds intent. Simple Marketing Strategies for Real Estate Agents With the help of Facebook’s in-depth demographic data - Real Estate Agents can reach both buyers and sellers in hypertargeted markets. Even within that targeting, there’s still a ton of flexibility. For example, as Zapier states, “you can advertise everything from specific properties to home value reports and area foreclosure listings.” Plus, several other items. So how do you decide how to use Facebook lead ads for your business? Here are some ideas for you: Use Ad Targeting. Facebook is crucial for marketing because of the data it has compiled on users. While Facebook offers segmenting by ZIP code, you can also use demographic status and behavioral patterns. People who are looking to buy a home. Facebook can determine this. Moving. Facebook can get you information on this category. Location. You can target a specific ZIP code or pick a particular radius from a set point on a map. Age. Pick whatever age range you are targeting. Income. If you’re targeting a more highend buyer, you might include a specific income percentage range. Job title. Yes, you can target job titles. Renters. Renters may be ready to purchase a home.

OCTOBER 2019

Use custom and lookalike audiences

Use a lead nurturing system Not all online leads are ready to buy or sell at this minute, but they are happy to share their contact information. Stay in touch and nurture them. Facebook advertising for real estate agents can be lots of fun. Take these tips and watch your marketing dollars pay off!

Angela Giles is one of the most sought-after business consultants for lead generation and social media marketing on the West Coast and is committed to leading people onto their path to success. She works with independent entrepreneurs, business owners, and professionals to accelerate their business profits and increase their bottom line. As well as her solid 17-year background in business coaching and marketing, she holds a bachelor’s degree in political science. It is this combination that has provided her with an entirely unique and highly successful approach to analyzing consumer behavior and staying on top of the ever-changing world of marketing and sales. Specialties: Marketing, Lead Generation, Social Media Marketing, Sales Strategy, Advertising, Media, Coaching, Consulting, Training, Speaking, Success, Entrepreneur, Public Relations. For more information, visit www. AngelaGiles.com, or to reach Angela, please email whoisangelagiles@gmail. com or call 702-417-5655.


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