U n i t 1 2 , T h e O l d S c h o o l H o u s e , S t a t i o n R o a d , N a r b e r t h , S A 6 7 7 D U
1 4 M u s e u m P l a c e , C i t y C e n t r e , C a r d i f f , C F 1 0 3 B H
1 2 6 C i t y R o a d , L o n d o n , E C 1 V 2 N X
H e l l o @ L u x u r y W e l s h H o m e s . c o m
W h o w e a r e
O u r C o m p a n y
T h e P r o c e s s
P r e p a r a t i o n
M a r k e t i n g
S t a g i n g
F e a t u r e d i n
S e l l i n g
T e s t i m o n i a l s
F A Q s
D a n i e l T h o m a s
An agent for over twenty years, during which time he has helped tens of thousands of families move home. A specialist in the sale of homes of distinction Daniel is proud to have worked on a wide range of property styles and types, from city pads or coastal cottages through to equestrian homes or smallholdings, the one similarity between all of the properties Daniel represents is that they have something to make them special, something to elevate them in to a category of their own – a Luxury Welsh Home.
A keen advocate of social media and video marketing Daniel makes sure all of his properties are presented to the highest standard and exposed to the widest audience, which when combined with his excellent and personal service helps to guarantee his clients receive the best possible results, selling for the highest prices with the lowest amount of stress.
We love to sell and it shows.
51
20
Number of home sellers Daniel helped last year!
Years of helping clients sell their homes!
Jinny qualified as a solicitor in 2004 and specialised in all aspects of residential conveyancing acting for buyers, sellers, developers and investors. She left private practice in 2019 to oversee our sales progression. With over 15 years experience in the industry she has a huge knowledge of the home buying and selling process from start to finish. Her involvement makes sure the transactions we put together stay together and complete as quickly and easily as possible, reducing pressure for both buyers and sellers. Friendly and approachable, She is here to help you every step of the way.
Michelle is an experienced agent of over twenty years. Her job is to make sure your home looks as good as it possibly can, working with our creative team to ensure your photos and video are perfect and that they are used in the right way to reach tens of thousands of potential buyers through our social media strategies.
Our creative team comprises of Daniel Griffiths who is our lead videographer and who helps us to create our wonderful video tours Daniel has a BA first in new media production and has also been awarded the Tudor Bevan award for contribution to creative arts in Wales.
Our properties are photographed by Beverley Thomas or Martin Pearson. Beverley primarily covers West Wales and is proud to have a First Class Degree as well as a Masters in Photography. Martin is an experienced commercial photographer with over thirty years in the industry.
S o t h a t y o u k n o w w h a t t o e x p e c t .
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S a l e s A d v i c e M e e t i n g
During our initial meeting we will discuss your requirement and explore possible strategies, including a marketing price.
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P r i c i n g
Using a combination of market statistics and information combined with experience and understanding of buyers requirements we will suggest a marketing price that will help you to achieve the price you are hoping for.
P h o t o s & V i d e o
Gorgeous photos attract buyers, particularly online. We will work with you to make sure your photos look as good as possible. While our videographer will work with one of our team to produce a presenter lead walk through tour of the property.
V i e w i n g s
Viewings are managed carefully to minimalise disruption to you, while maximising the opportunity to create a sense of competition among potential buyers.
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O f f e r s & N e g o t i a t i o n
We will review all offers with you and advise you as we negotiate. This is a vital stage of the process that is often overlooked but careful negotiation can add tens of thousands of pounds to your end result.
C o n v e y a n c i n g
Often the most stressful part of the process, infamous for a lack of communication and frustration. We will work with everyone involved in your sale and all associated sales to ensure you are kept well informed. Our resident sales progression expert will be on hand to advise at every step of the way.
g e t t i n g t o k n o w y o u
In order to give you best advice we need to get to know you and the initial stages of our meeting will be all about learning more about you and why you are thinking about selling. We recommend taking a look at our Frequently Asked Questions section, this has a whole host of questions that many of our past clients have had for us and you might find it useful to look through them and start to think about what is worrying you the most and what do you need help and advice with straight away
t h e p r o p e r t y a n d g r o u n d s
Once we have started to get a good understanding of your requirements and your plans it is time to take a look around your home and its grounds. During the tour it is really helpful if you can tell us about all your favourite bits and anything you always meant to do but never quite managed it. It is often useful for our agent to take a second quick tour of the property by themselves, giving them an opportunity to take notes and perhaps some photos for internal use only
t i m e t o t a l k m o n e y
By the time the tour has finished we know you will be keen to hear what we think and by now we will usually be in a position to share our thoughts and start to discuss marketing prices. It is important to understand that it is not an estate agents job to value your home, the pricing should be a strategic collaboration designed to get you the price you want in the timeframe you want
s t r a t e g y & p r o c e s s e s
Now you know what we think about price it is time for us to start explaining how our tried and tested strategies can help you achieve that price. We will give you an overview of the entire process and will give you an understanding of how our processes set us apart from other agencies.
We always work with a professional photographer, who will make sure that your home shines. It is important we make the most of the few seconds we get when buyers are searching online and beautiful photos are essential to achieve this.
The use of drones to capture unique angles and aerial photographs that showcase your location or the views you enjoy are another part of how we make your home stand out
Video is a relatively new tool in the estate agents armoury, but we have been producing property video tours for over four years, during this time we have tried and tested several formats and feel we have found a good blend of styles that gets the best exposure for our clients
Working with a professional videographer we are able to showcase the lifestyle your home offers and highlight features that may not be immediately obvious when viewing static images alone.
Video is also now an essential tool for social media marketing, helping us to get your home in front of more potential buyers, which in turn helps us to guarantee we will get you the best price possible
If you’ve painted in neutral tones, add touches of colour with accessories.
Place fresh flowers where they’ll stand out.
Open all doors and windows beforehand to circulate fresh air.
Pick up toys, remove all clutter, ensure beds are made, put clothes away.
Floors should be clean, carpets and rugs vacuumed.
Trash and recycling bins should be tidy and odour-free.
The kitchen and bathrooms should sparkle.
If possible, bake cookies or put a pan of cinnamon in the oven to create a warm and inviting aroma.
Ideally, pets should be unseen. Pet areas should be clean and odour-free. Not everyone may share your love of animals, and some may be allergic to them.
Remove all cash, jewellery, and small valuables from view.
n e g o t i a t e
If a good offer comes in it is very tempting to accept it straight away, however our experts know how to use this opportunity to leverage the very best price for you. n
It is our aim to find multiple potential buyers and subsequently multiple offers, so we can create competition among them to get offers over and above your original expectations
d u e d i l i g e n c e
Through our years of experience we have learnt how to pick up on cues from buyers when negotiating and we can often tell from these verbal cues how likely they are to increase further. Extensive research has also shown us that most buyers will, if carefully managed, make three offers.
Once we have received an offer and negotiated successfully it is important that we verify the buyers position. As part of this process we also ask buyers to confirm their offer in writing, this helps to remove any doubts further down the line. We will always obtain proof of ID and carry out required anti money laundering checks as required by our HMRC registration, but we will also obtain proof of funds in the forms of lending decisions, bank statements, mortgage statements, memorandum of sale and we will always ensure the buyer has available funds to finalise their purchase and to pay all associated taxes. Y
You'll need to:
If you haven’t already, you should hire a solicitor to go over all legal documents with you, discuss title transfer, closing costs and disbursements, mortgage payout (if applicable), and to have you sign the documents to transfer the property’s title to the buyer after they advance the purchase funds.
Arrange for your mail to be forwarded to your new address.
Arrange for your utilities to be disconnected (electricity, gas, cable, etc.).
Hire a moving company or truck (if using).
Continue to maintain the home; cut the grass, and continue paying your home insurance coverage.
Although you do not technically need your solicitor until you have accepted an offer we would always recommend you start the process early. This way while we are busy marketing your home and showing potential buyers your solicitor can prepare all the relevant documents and even work through any standard enquiries they would expect to receive from buyers. This process can shave weeks off the conveyancing process and save a lot of stress further down the line.
Throughout the conveyancing process, you will be assisted by our resident specialist, Jinny Walker. It is her job to help to ensure that buyers are doing everything they need to when they need to and to keep you informed at every step of the way. These matters often become quite complicated and Jinnys’ years of experience are often called on to help ensure we can overcome all challenges.
As well as instructing your solicitor ahead of time it is also a good idea to dig out any guarantees and receipts, your solicitor will almost certainly be asked for proof of when windows were fitted, when your boiler was last serviced or your sceptic tank last emptied so you can save them time by getting this ready ahead of time. This information is often useful to your agent too so it definitely won’t hurt to get this job ticked off the list early.
H o w l o n g w i l l i t t a k e t o s e l l m y h o m e ?
s u p p o s e d t o h a p p e n ?
k e d a l o t , p p o i n t m e n t
t w i t h y o u e t i n g
I h a v e n ’ t m o v e d f o r y e a r s , h o w d o I k n o w w h a t i s
W i l l I h a v e a m a i n p o i n t o f c o n t a c t t h r o u g h o u t ?
W h y d o e s t a t e a g e n t f e e s v a r y s o m u c h ?
H o w d o w e k n o w w e h a v e g o t t h e b e s t p r i c e ?
W h e n s h o u l d w e s t a r t l o o k i n g f o r a n e w h o m e ?
H o w c a n I s p e e d u p t h e c o n v e y a n c i n g p r o c e s s ?
H o w o f t e n w i l l I h e a r f r o m y o u ?
D o I h a v e t o k e e p m y h o m e r e a d y f o r v i e w i n g s 2 4 / 7 ?
W h a t h a p p e n s i f o u r h o m e d o e s n ’ t s e l l ?
H o w d o y o u d e c i d e w h a t m y h o m e i s w o r t h ?
W e d o n ’ t w a n t t o s e l l o u r h o m e u n t i l w e f i n d a n e w
h o m e t o b u y
W h a t i s h a p p e n i n g i n t h e l o c a l h o u s i n g m a r k e t ?
H o w c a n I m a k e s u r e b u y e r s f r o m a l l o v e r t h e U K s e e
m y p r o p e r t y ?
D o I h a v e t o s h o w p e o p l e a r o u n d m y s e l f ?
Helping sports players, high-profile individuals, and personalities to sell their homes or to locate suitable homes and investments across Wales. a u n i q
We understand that high net-worth individuals and those in the public eye require complete confidentiality and often require a very specialised service due to their unique requirements. Busy travel schedules and limited timeframes can make it difficult to plan ahead for viewing appointments, but we are able to accommodate complicated, lastminute arrangements.
For those selling, who are concerned about who might be visiting their home we often use non-disclosure agreements, and have a pool of vetted preferential buyers who have already gone through our due diligence process.
A high proportion of the homes we sell are never advertised publicly. Using our contacts and our carefully curated pool of vetted buyers we are often able to find buyers for your property without marketing. Of course, this means when you are looking to find a property we also have more options up our sleeve than just the listings you’ll find on our website.
o n e p o i n t o f c o n t a c t
Many of our high-profile clients particularly appreciate our personalised and dedicated service, with one main point of contact throughout the process.
U n i t 1 2 , T h e O l d S c h o o l H o u s e , S t a t i o n R o a d , N a r b e r t h , S A 6 7 7 D U -
1 4 M u s e u m P l a c e , C i t y C e n t r e , C a r d i f f , C F 1 0 3 B H -
1 2 6 C i t y R o a d , L o n d o n , E C 1 V 2 N X
h e l l o @ L u x u r y W e l s h H o m e s . c o m