

LuxuryProperty.com is Dubai’s Luxury Brokerage, connecting local and international clients to the finest and most exquisite properties in Dubai and across the world.
We are first and foremost a digital destination, which allows us to have an instantaneous global footprint and access to over 25 key markets, including London, New York, Hong Kong and Singapore. Our website is the most visited of any real estate brokerage in Dubai and we continue to break new records for volume of online traffic. We complement our digital presence with a highly skilled and knowledgeable team of Private Client Advisors, who aim to stay ahead of major trends in the market so that we can deliver you honest and reliable property advice to help you make the most informed decisions.
By listing with us exclusively, you will be secure in the knowledge that you are associating yourself with a leading real estate brand, and will also benefit from the expert advice and excellence in service that are the hallmarks of our Private Client advisory team.
The pages herein will highlight exactly what you can expect when you list your property exclusively. We are your trusted advisors and partners, working closely with you to achieve a swift and successful transaction on your property.
At LuxuryProperty.com, selling your home is not just about marketing - it’s about the process, the relationship and the advisory to ensure a swift, no hassle transaction. It is this mindset that drives the very core of our firm’s beliefs
Jason Hayes, Founder & CEO
As a seller, you want to achieve a quick transaction on your property, and it seems logical that the best way to do that would be to list with several different agents and have access to multiple client bases. However, it is a far better option to list exclusively with one agency so you can benefit from a unified marketing strategy, have better access to qualified buyers, and achieve a sale that is both swift and smooth.
Leverage the power of a globally recognized domain and brand name
Be directly connected to HNWIs and UHNWIs across the globe who want to purchase real estate in Dubai
Get access to only qualified buyers who are rigorously screened by your real estate agent
Exclusive listings give you a far greater likelihood of closing a transaction at asking price
A private listing represents a different tier of exclusive listing and is something we are seeing more of in the prime and super prime market. This type of listing is kept strictly off market, and not marketed via traditional channels such as property portals. The property is listed on our website with minimal information and requires special access.
For these listings we adopt a ‘for your eyes only’ approach, presenting them to our most exclusive buyers, the ones who are looking for something that they can find nowhere else. By ensuring that only serious buyers have access to these properties, it is guaranteed that 100% of the asking price will be achieved.
All of our website content is produced in-house, from written descriptions to high-quality photography and videography. We create a holistic experience for our clients, immersing them in the lifestyle that each home has to offer. The members of our Private Client Advisory team present video tours of the best properties in our portfolio, and we also do 360-degree virtual tours.
Through our content strategy we offer a variety of ways to keep a potential buyer engaged, generating a consistent rate of enquiries on your property.
We treat every property that we list as a showcase, presenting it in a manner that compels potential buyers to enquire and seek out more information.
All of our website content is produced in-house, from written descriptions to high-quality photography and videography. We create a holistic experience for our clients, immersing them in the lifestyle that each home has to offer.
This is where we fully leverage the power of our brand to give our listings the maximum visibility. We consistently attract high-quality leads through website enquiries as well as through social media and email marketing, all of which are managed via our bespoke CRM.
In addition, we work with two of the biggest property portals in the region - Property Finder and Bayut – optimising our listings on each platform for a higher reach. We also employ traditional marketing methods, with branded signboards put up on the properties we list exclusively to generate immediate attention from local buyers.
We deliver comprehensive marketing campaigns to our discerning clientele in the region and across the globe.
Headquartered in Dubai, we capitalize on both online and offline marketing channels to build brand visibility. We have an extensive network of trustworthy agents that we work with, are involved in local press activities, and also have regular inperson events such as Open Houses.
In addition, we have dedicated agent tours for select properties, as well as 360-tours to create a more immersive experience. All of our property videos are available on our Youtube channel and are distributed through social media to enhance their reach.
Digital marketing is one of the core strengths of our company, and is one of the foundations on which we have built our brand. All of our listings are optimised so they have high visibility online, whether that is on our own website or on property portals. We also use a variety of marketing campaigns, from social media ads to email newsletters, to reach a wider spectrum of clients.
We have a fantastic relationship with local, regional and international press publications, with regular columns in Gulf News, The National and Arabian Business. One of our most prominent relationships is with The National, where we have a regular property feature to showcase the finest homes in our portfolio. The latter is particularly noteworthy because we have closed transactions off our press coverage – a custom mansion in Dubai Hills Estate that was listed with us exclusively and sold for AED 86 million in summer 2021.
The popularity of Dubai with international investors means that there has been no better time to work with a firm that speaks to an international audience.
Through our strategic partnerships, with publications such as Sports World Magazine and International Banker, we are able to reach key markets around the world with ease across both online and offline media.
Dubai has become a destination. Most buyers are looking to stay long-term and the flippers have gone.
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Jason Hayes, Founder & CEO LuxuryProperty.com as featured in The Telegraph, UK
Our clients consume media in different formats –some enjoy the convenience of digital media while others prefer the traditional look and feel of print media. We have created specific sub-brands –Refined, Invest, Curated, Sell and Exclusive – so that we can effectively cater to every segment of our audience.
In-person interactions are the most effective way to show a property. That is why we complement our digital marketing efforts with traditional marketing methods including sign boards, events, open houses, and more
Our reputation as a company and as a luxury brand is founded on the strength of our digital marketing, and on the presence that we have crafted for ourselves in the industry. This reputation also allows us to enjoy strong relationships with other brokerages, and with other brokers. We do not see ourselves as being in competition with them as we operate on a different level.
The end result of this is that when we have a listing that is exclusively with us, we can reach out to our network and work alongside trusted partners to find the right buyer and to close a transaction that benefits everyone.
Built around precision, professionalism and discretion, the Private Client Office offers a bespoke search and acquisition service for global real estate.
Our international clients include high net worth individuals, family offices, global property funds and sovereign wealth funds.
By working with LuxuryProperty.com to sell your home, we showcase your property to suitable investors and High Net Worth Individuals through The Private Client Office.
Understanding our clients is essential when developing their real estate portfolio. We act as trusted advisors to represent our client’s interests and ensure that they find and secure the right product to suit their needs
We are a dynamic digital destination but our reach doesn’t stop at our website. That is why we have built an extensive social media network to make sure that wherever you are, we are just a click away.
Follow us on our social media channels to stay up-to-date with the latest happenings in the world of luxury real estate and to discover the newest homes on the market.