WLCC Luxury People Magazine Issue 1

Explore Miami’s Elite Property Market Through the Eyes of Maria Kuzina

handcrafted travels Inside Sharif Al Ferm’s Vision for Tailored Global Luxury Travel

BOB KHARAZMI

ISSUE 1 MAY 2025

EDITORIAL TEAM

PRESIDENT

ALEXANDER CHETCHIKOV

EDITOR & PROJECT MANAGER

BIANCA HUBER

LAYOUT & DESIGN

LOVIA DELPORT & LILIA KOLESNYK

MEDIA MANAGER JANA VOS

CONTRIBUTORS

BIANCA HUBER, JANA VOS, OLHA KIPIANI, VYONNE HOHLS, URS HUEBSCHER

A WORLD LUXURY CHAMBER OF COMMERCE PUBLICATION

One World Trade Center, Suite 8500, New York City NY 10007 U.S.A. www.worldluxurychamber.com

The use of our Website and Digital Magazine are all subject to the following: All rights reserved. No part of the LUXURY PEOPLE MAGAZINE may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD LUXURY CHAMBER OF COMMERCE. Whilst every effort has been made to check the information contained in this issue of LUXURY PEOPLE MAGAZINE , the publishers cannot accept responsibility for errors or omissions. The views expressed by contributors are not necessarily those of WORLD LUXURY CHAMBER OF COMMERCE. Unless otherwise stated, the copyright of the individual contribution is that of the contributors. Every effort has been made to trace the copyright holders of images. We apologize in advance for any unintentional omissions and would be pleased to insert the appropriate acknowledgment in any subsequent publication. © WORLD LUXURY CHAMBER OF COMMERCE

Inside Miami's Elite Property Market with Maria Kuzina of Miami Luxury Real Estate

Marbella: Where Mediterranean Luxury Meets Strategic Investment with insights from Steve Brown of Smartmove Marbella

Curating Lifestyle Over Transactions The Future of Luxury with Jacqueline Hara, Co-Founder of Fine & Country Costa Blanca North

Bob Kharazmi

Insights From A Global Luxury Visionary

SHARIF HOUSE Handcrafted Travels A Masterpiece in Luxury Travel Design with Founder and CEO, Mr. Sharif Al Ferm

Navigating The Future Of Greek Luxury Yachting with Perfect Yachts CEO Artemis Georgatou

Ahmed Alajmi of TAKARA Hospitality Group From Vision To Empire: Saudi Dining

Tiago Resanti Secrets Of Luxury Sponsorships

The Fixer Lifestyle Group: The Art of Assisting Extraordinary Lifestyles with Amanda Herrera, Director of Operations

The Future of Luxury Travel with Urs Huebscher, Editor of PRESTIGE Travel

Sanjeev Banga Luxury Brand Growth And Emerging Markets

The Power Players of Luxury WLCC’s Must-See TOP Speakers for 2025

Francis Srun Mastering Luxury Retail

Susannah Chambers Agile Mastery In Luxury And Beyond

António Paraíso Decoding The Luxury Industry

Malek Semar Water Advocate, No Water No Us Founder and Entrepreneur

Neen James Luxury Leadership And The Art Of Exceptional Experiences

Massimo Basile A Visionary In Luxury Media

The Most Anticipated Luxury Events In the Second Half of 2025

WLCC Luxury Education Hub Elevating Expertise in the World of Luxury

SDA Bocconi Partners with WLCC To Offer Exclusive Executive Education Opportunities

The Power of Awards How Winning the Luxury Lifestyle Awards Elevates Your Brand

WLCC Media Hub Premium Visibility for Luxury Brands

WLCC Luxury Library Curated Luxury Industry Reads

Investing in Portugal’s Finest

JPVA is a top-tier real estate consultancy in Lisbon, specializing in luxury properties and bespoke investment solutions. With 1,700+ transactions and deep market expertise, JPVA guides global clients through seamless, strategic real estate journeys. Renowned for its inclusive, client-first approach, the firm combines innovation and insight to elevate every transaction—and every lifestyle—in Portugal’s thriving property market.

Discover your dream investment in Portugal, visit www.jpva.pt

DEAR READERS, THIS LANDMARK PUBLICATION CELEBRATES

It is with great pride that I welcome you to the inaugural edition of Luxury People Magazine, presented by the World Luxury Chamber of Commerce. This landmark publication celebrates excellence, creativity, and leadership across the global luxury industry.

In this edition, we shine a spotlight on influential figures from a wide range of luxury sectors— hospitality, lifestyle, real estate, luxury speakers, and more. These sectors are defined by individuals who challenge convention, elevate standards, and shape the future of luxury through innovation and vision.

We are proud to feature on our cover a distinguished leader whose impact resonates across the luxury landscape and who embodies the spirit of progress and excellence that the WLCC stands for. Bob Kharazmi's journey is just one of many that reflect the ambition and artistry found in every facet of the luxury world.

INGENUITY, AND LEADERSHIP ACROSS THE GLOBAL LUXURY INDUSTRY.

Luxury People Magazine is more than a publication—it is a platform dedicated to connecting, inspiring, and empowering the architects of modern luxury. Through thoughtprovoking stories, exclusive interviews, and WLCC-led initiatives, we celebrate those redefining what it means to live and lead in luxury.

Thank you for joining us on this exciting journey. Here’s to 2025—and to the people who make luxury extraordinary.

with MARIA KUZINA

INSIDE MIAMI,S ELITE PROPERTY MARKET

MIAMI’S STATUS AS A GLOBAL FINANCIAL AND CULTURAL HUB CONTINUES TO ATTRACT INTERNATIONAL INVESTORS

In this exclusive interview, Maria Kuzina—renowned luxury real estate broker and founder of Miami Luxury Real Estate LLC—shares her insights on high-end property. With a background in economics and construction management, she’s become a leading figure in Miami’s luxury real estate scene.

ALEXANDER CHETCHIKOV: Miami's luxury real estate market is constantly evolving—what are the latest trends you're seeing in high-end developments, and what makes Miami such a prime destination for elite buyers?

MARIA KUZINA: Miami’s luxury real estate market continues to evolve with a focus on ultra-modern, sustainable developments that emphasize exclusivity, privacy, and cutting-edge amenities. A growing trend I am seeing is the integration of wellness-focused features such as state-of-theart fitness centers, spa-like facilities, and green spaces that enhance the overall living experience.

Additionally, there is an increasing demand for properties with unique architectural designs that blend sophistication with technological innovations, offering smart home capabilities and high-end finishes.

Miami’s appeal as a prime destination for elite buyers is driven by a combination of factors. First, its vibrant cultural scene and year-round warm climate make it an attractive place to live, work, and play. The city’s status as an international hub for business, entertainment, and finance also makes it an ideal location for ultra-high-net-worth individuals seeking access to global markets. Miami’s real estate market offers a unique blend of luxury, innovation, and lifestyle that resonates deeply with those looking for an exceptional living experience.

Moreover, the city’s tax advantages, with no state income tax, make it even more appealing to buyers from high-tax states.

AC: You've worked extensively with international investors and large real estate funds. What are some of the biggest factors influencing global investment in Miami’s luxury real estate market right now?

MK: Currently, several key factors are influencing global investment in Miami’s luxury real estate market.

First, Miami's status as a global financial and cultural hub continues to attract international investors. Its location at the crossroads of the Americas, along with its business-friendly environment, makes it an ideal place for global wealth. Miami offers access to diverse industries, from finance to entertainment, which is appealing to investors looking to place capital in a thriving market.

Another significant factor is the city's tax advantages. With no state income tax, Miami provides a favorable environment for high-networth individuals, particularly those from high-tax states like New York and California. This has led to an influx of both domestic and international buyers seeking to capitalize on the financial benefits of owning property in Miami.

Moreover, the increasing demand for second homes and luxury residences in cities with great weather and lifestyle appeal is boosting the market. Miami's sunny climate, vibrant arts and culture scene, and unparalleled lifestyle amenities make it a desirable destination for buyers from around the world.

ABOVE: MIAMI LUXURY REAL ESTATE LLC

The rise of remote work also plays a role, as many ultra-high-net-worth individuals are now prioritizing quality of life, which Miami offers in abundance. Investors are looking for properties that provide privacy, security, and a high standard of living, and Miami’s luxury real estate market excels in this regard.

Lastly, sustainability and innovation in property developments are attracting investors. Many buyers now want eco-friendly, high-tech properties that incorporate green building materials and smart home technology. This shift toward more sustainable and technologically advanced developments is shaping the future of Miami's luxury real estate market.

AC: How do you see the future of Miami’s luxury real estate market evolving in the next five to ten years, and what factors—such as economic shifts, sustainability, or technology—will have the biggest impact?

MK: In the next five to ten years, I see Miami’s luxury real estate market continuing to grow and evolve with a strong emphasis on sustainability, advanced technology, and innovative architectural designs. As global interest in Miami continues to rise, there will be a greater demand for properties that not only offer luxury and exclusivity but also embrace environmental consciousness and smart technology.

Sustainability will play a major role, with an increasing focus on eco-friendly developments that incorporate green building materials, energyefficient systems, and designs that minimize environmental impact. This trend is already evident in many new luxury developments, and it will only become more prominent as buyers seek properties that align with their values of sustainability and long-term environmental responsibility.

Technology will also have a significant impact, particularly with the rise of smart homes and cutting-edge innovations that offer increased convenience, security, and energy efficiency. From automated systems to enhanced connectivity, buyers will expect properties to be equipped with the latest tech that offers a seamless and hightech living experience.

Economic shifts will continue to influence the market, with Miami benefiting from its status as a tax-friendly destination, especially as more individuals and businesses relocate from hightax states. This factor will likely continue to fuel demand for luxury real estate, contributing to an influx of high-net-worth buyers.

To learn more about Miami Luxury Real Estate, visit: www.miamiluxuryrealestates.com or contact +1.754-217-1402

ABOVE: MIAMI LUXURY REAL ESTATE LLC

insights FROM SMARTMOVE MARBELLA

MARBELLA: WHERE MEDITERRANEAN LUXURY MEETS STRATEGIC INVESTMENT

WITH COMMENTS FROM STEVE BROWN

ABOVE: STEVEN BROWN, SMARTMOVE MARBELLA

THE AREA’S STABLE REAL ESTATE MARKET, COMBINED WITH RELATIVELY LOW PROPERTY TAXES AND TRANSACTION COSTS, ATTRACTS GLOBAL

INVESTORS

As Europe’s luxury real estate landscape evolves, Marbella and the Costa del Sol are standing out as not just sunny escapes, but lucrative investment hotspots. With high returns, modern development, and global buyer interest, the region has become a magnet for investors seeking lifestyle and long-term value.

Marbella and the Costa del Sol have carved out a unique position as a top-tier destination for discerning investors. According to Steve Brown, Director & CEO of Smartmove Marbella, the region isn’t just about sunshine and sandy beaches—it’s also one of the smartest real estate plays on the continent.

“Marbella and the Costa del Sol distinguish themselves with an unbeatable climate, international accessibility, and a luxurious yet relaxed Mediterranean lifestyle,” says Steve Brown. “The area’s stable real estate market, combined with relatively low property taxes and transaction costs, attracts global investors.”

Beyond the enviable lifestyle, the region offers strong financial incentives. Marbella’s high-end sector delivers both rental income and capital appreciation. “In terms of investment, the region consistently offers 4–6% annual rental yields on prime properties, with capital appreciation ranging from 5–8% per year in top areas like the Golden Mile, Sierra Blanca, and Nueva Andalucía. This makes Marbella not just a lifestyle destination, but a sound long-term investment,” Steve Brown adds.

Post-pandemic shifts in buyer priorities have further boosted Marbella’s appeal. With increased focus on space, wellness, and flexibility, buyers are looking to the Costa del Sol. “Demand for luxury real estate in Marbella has increased steadily, especially post-pandemic, as buyers seek second homes and lifestyle-driven investments,” he notes.

As demand climbs, competition intensifies. “There’s high interest in contemporary villas, ecofriendly developments, and branded residences. With supply still lagging behind demand in prime zones, property values are rising. Off-plan and new-build luxury projects have proven particularly attractive, often delivering ROI of 10–15% within 12–24 months due to capital appreciation between purchase and project completion.”

The buyer profile is as global as it is affluent. “The typical buyer ranges from Northern Europeans and British expats to Middle Eastern and American investors. Many are affluent entrepreneurs, retirees, or second-home seekers,” says Steve Brown. “Key preferences include panoramic sea views, proximity to golf or beach clubs, gated security, and high-spec smart home features. Investors in this group often target properties with strong short- and mid-term rental income potential, especially in the €2M–€5M price bracket, where yields remain robust and liquidity is strong.”

Technology and sustainability are also influencing investment decisions. “These features have become major value drivers in the luxury segment,” Steve Brown says. “Eco-conscious design (solar energy, thermal insulation, waterefficient landscaping) and smart home systems (automated climate, security, lighting) not only enhance buyer appeal but also reduce operational costs and improve resale value.”

He continues, “Properties with top-tier sustainability ratings and full home automation often command 10–20% higher market values and rent more quickly and consistently, further boosting ROI.”

For new investors, Steve Brown advises focusing on high-quality assets in prime or emerging areas. Marbella isn’t just holding its own—it’s leading the way in Europe’s luxury property market.

Explore more at: www.smartmovemarbella.com

Elevated Living by Design

The KS Project is a leading Greek architectural firm crafting luxurious, sustainable homes that blend modern design with natural beauty. Based in Athens and Mykonos, it transforms spaces with elegance, as seen in its award-winning Mykonos villas. Each project reflects a refined aesthetic, intelligent planning, and deep respect for the environment—redefining contemporary island living with timeless sophistication.

Experience the art of island living, visit www.ks-project.gr & www.vibeofmykonos.com

Aliah Developments

Founded and led by CEO Ramón Husni Laniado, Aliah Developments is a Mexico-based real estate company redefining luxury living through sustainable, high-quality, and innovative urban projects. With over 17 years of experience in architectural design, real estate development, and business management Ramón brings a visionary approach to creating spaces that elevate urban living in Mexico City and surrounding areas.

Aliah Developments’ award-winning project, Aliah Lomas Verdes, is a 17-level residential complex, including 15 levels of premium apartments, a rooftop garden, and more than 8,000 m² of green spaces, exemplifies the company’s commitment to excellence, comfort, and forward-thinking design. Residents enjoy over 30 luxury amenities—indoor and outdoor— including a clubhouse with a fully equipped Cross-Fit gym area, yoga studio, spa, meditation gardens, and coworking lounges, all thoughtfully designed to support wellness, relaxation, and productivity.

With a focus on smart living, the development integrates cutting-edge technologies such as BIM and REVIT for efficient design, a Building Management System (BMS) for streamlined operations, and smart home automation features. Residents also benefit from an e-commerce room, EV charging infrastructure, a dedicated condominium app, and unique creative spaces like a Media Studio and an Art and Craft Studio.

Aliah Lomas Verdes is designed to provide a balanced lifestyle through flexible apartment options—featuring balconies, terraces, or private gardens—and community-driven amenities like an outdoor cinema and culture lounge. Solar control systems and sustainable design elements reinforce the company’s focus on environmental responsibility.

Through bold vision, design innovation, and an unwavering focus on quality, Aliah Developments continues to shape modern urban living—one space at a time.

www.aliah.mx

with JACQUELINE HARA CURATING LIFESTYLE OVER TRANSACTIONS: THE FUTURE OF LUXURY

WE DON’T DEFINE LUXURY BY LABELS; WE DEFINE IT BY EXPERIENCE, ASPIRATION, AND QUALITY OF LIFE

Jacqueline Hara, Co-Founder of Fine & Country Costa Blanca North, shares expert insights on luxury real estate trends, destination marketing, and evolving client expectations. Known for curating authentic lifestyle experiences, she explores how boutique agencies can thrive through crossindustry partnerships, financial literacy, and technology in today’s global luxury property landscape.

ALEXANDER CHETCHIKOV: Jacqueline, With your experience in luxury real estate, what are the biggest challenges professionals face today when serving high-net-worth clients?

JACQUELINE HARA: One of the biggest challenges is delivering an experience that genuinely goes beyond expectations. Today’s high-net-worth clients aren’t just purchasing

property—they’re investing in a lifestyle, a sense of belonging, and often, a long-term vision for themselves and their families. This demands a highly personalized, discreet, and thoughtful approach rooted in deep listening and genuine understanding.

At Fine & Country Costa Blanca North, we treat every client with the same level of care, attention, and respect—regardless of any assumptions about their status or background. Wealth today takes many forms: some clients are entrepreneurs, others are legacy investors, and many are simply people who have worked hard and want to enjoy the rewards of that effort in a meaningful way. We don’t define luxury by labels; we define it by experience, aspiration, and quality of life.

Our focus has always been on building trust through exceptional service, bespoke marketing, and in-depth local knowledge—elements that are essential in helping clients make confident, informed decisions and feel truly valued throughout the journey.

AC: How important are financial literacy and investment knowledge in a luxury broker’s success, and should more efforts be made to educate real estate professionals in these areas?

JH: Financial understanding certainly plays a supportive role in the success of luxury real estate

professionals. While we are not financial advisers, we work with high-net-worth clients who often view property as both a lifestyle purchase and a long-term investment. As a regulated estate agency, Fine & Country Costa Blanca North ensures that our clients are always informed about the broader financial aspects of a transaction— from being aware of associated costs beyond the purchase price, such as legal, notary, and registration fees, to being guided toward qualified tax and wealth management professionals who are properly licensed in Spain.

We ourselves are proud members of APIAL (Association of Real Estate Agents and Real Estate Agents of the Province of Alicante), which requires adherence to strict standards, including formal qualifications, legal registration, professional indemnity insurance, and a strong code of ethics. This professional framework enables us to operate with transparency and integrity.

That said, as the market becomes more sophisticated, we do believe there is room for more structured educational initiatives within the industry, particularly those that promote collaboration between real estate professionals and qualified financial advisers. Providing brokers with greater awareness of financial processes can only enhance the client experience and support well-informed decision-making across the board.

ABOVE: FINE & COUNTRY COSTA BLANCA NORTH

AC: As a family-run agency within a global network, how can groups like WLCC support boutique firms while helping them tap into the benefits of international reach?

JH: Success in luxury real estate is as much about storytelling and lifestyle as it is about the property itself. At Fine & Country Costa Blanca North, we combine a personal, family-run approach with the scale and prestige of an international brand— offering our clients the best of both worlds.

Organizations like WLCC can support boutique agencies by creating platforms that foster highlevel networking, encourage knowledge sharing, and facilitate cross-sector partnerships. Hosting global forums, providing marketing tools that amplify a boutique agency’s unique voice, and offering access to luxury trend insights would help smaller offices grow while maintaining their individuality.

By empowering agencies like ours to operate as lifestyle curators—not just property brokers—WLCC can elevate the client experience and strengthen the luxury real estate ecosystem globally.

AC: Today’s top brokers are lifestyle curators. How do you see real estate intersecting with other luxury sectors like hospitality, private aviation, and fine art—and how can WLCC help strengthen these ties?

JH: Luxury real estate is now about more than bricks and mortar—it’s about delivering a complete lifestyle. Many of our clients are not just buying homes; they’re entering a community, a destination, and a way of life. That’s why at Fine & Country Costa Blanca North, we collaborate with luxury service providers—from yacht charter companies and private chefs to car dealerships and concierge services—to create a seamless lifestyle offering.

As homes increasingly double as showcases for fine art or platforms for bespoke experiences, brokers need access to cross-industry partnerships. WLCC can support this evolution by hosting immersive lifestyle events, building alliances between real estate and other luxury sectors, and helping brokers craft compelling narratives that resonate emotionally with clients.

By connecting these worlds, WLCC reinforces the idea that buying a home is not just a transaction— it’s an entry into a lifestyle defined by exclusivity, refinement, and experience.

Read the full interview: www.worldluxurychamber.com

ABOVE: FINE & COUNTRY COSTA BLANCA NORTH

Building Heritage | Forbes Global Properties

Building Heritage | Forbes Global Properties is a premier luxury real estate agency based in Florence, Tuscany, with a distinguished legacy dating back to its establishment in 1998. Founded by Cinzia Romanelli, the company has built an outstanding reputation for its expertise in high-end residential and commercial properties, offering an exclusive portfolio of some of Italy’s most remarkable estates, historic villas, and investment properties.

As a proud member of Forbes Global Properties, Building Heritage provides clients with privileged access to an international network of high-net-worth individuals and elite real estate opportunities. Specializing in real estate brokerage (65%), property rentals (10%), marketing (15%), consulting (5%), and legal advisory services (5%), the firm ensures seamless transactions and tailored investment solutions for discerning buyers and investors.

Building Heritage is dedicated to delivering a bespoke client experience, combining traditional expertise with cutting-edge innovation. The company integrates augmented reality and virtual tours to offer immersive property viewings, allowing clients to explore prospective investments remotely. Moreover, the agency places a strong emphasis on sustainability, actively engaging in eco-conscious initiatives, including the Art for Climate event in Porto Cervo.

Renowned for its market excellence, Building Heritage has been recognized with prestigious accolades, including the Bellevue Best Property Agents 2024 award and the Premio Angi –Oscar dell’Innovazione. With a commitment to excellence, discretion, and innovation, Building Heritage | Forbes Global Properties continues to redefine luxury real estate, offering an exceptional level of service tailored to the unique needs of its clientele.

www.building-heritage.com

Heidi Gubbins Interior Design

Heidi Gubbins Interior Design is an award-winning boutique atelier specializing in residential design, commercial projects, hospitality, refurbishment & renovations, and bespoke furniture design. Renowned for its highly personalized and curated approach, the studio creates unique, transformative spaces by blending innovative concepts with practical solutions. Heidi Gubbins and her team focus on crafting environments that reflect clients' individual tastes and lifestyles while incorporating professional expertise to bring these visions to life.

Based in Marbella, Spain, Heidi Gubbins Interior Design undertakes projects on an international scale, offering a seamless integration of style, functionality, and design excellence. Whether working on a residential design or commercial project, the studio elevates every space by harmonizing architecture, materials, and details. From full renovations to refurbishments, Heidi’s team ensures that every project is both visually captivating and practical, delivering spaces that feel both elegant and livable.

Heidi’s expertise extends to bespoke furniture design, creating one-of-a-kind pieces that enhance the individuality of each project. She collaborates with skilled craftsmen and artists to produce bespoke items that evoke emotion and create impact.

The studio’s success is built upon a collaborative ethos, with a dedicated team of stylists, carpenters, architects, landscapers, and lighting specialists. Heidi’s design philosophy is rooted in the belief that every space should be a sensory experience, reflecting the unique personality of its occupants. Whether for residential, commercial, or hospitality venues, Heidi Gubbins Interior Design crafts timeless, functional, and beautiful spaces that captivate and inspire.

www.heidigubbins.com

Studio Masson

Studio Masson is a leading luxury surface provider based in Cape Town, South Africa, specializing in high-end Italian and European porcelain tiles, slabs, mosaics, and engineered hardwood flooring. With over 30 years of expertise, the company has established itself as a pioneer in transforming surface design, offering exceptional products that inspire architects, designers, and homeowners alike.

Driven by a passion for innovation and aesthetics, Studio Masson curates a collection of the finest materials, sourced from world-renowned manufacturers. Their selection includes an extensive range of tile and slab effects, from stone and marble to wood and concrete looks, catering to a variety of design needs. The company’s specialty lies in very large format tiles and sintered porcelain slabs, offering limitless design possibilities for floors, walls, countertops, and furniture.

Studio Masson’s philosophy centers on expertise, quality, and sustainability. They partner with manufacturers who share a commitment to cutting-edge business practices, ensuring that every product exceeds global standards. This dedication allows the company to offer surfaces that combine functionality with beauty, empowering designers to create extraordinary spaces.

The addition of engineered hardwood flooring to their collection further enhances Studio Masson’s ability to provide luxurious, custom solutions. Their Cape Town showroom offers an inspiring space where clients can explore endless design possibilities and experience the exceptional quality of their products firsthand.

Studio Masson’s determined commitment to creation, quality, and design excellence makes it a leader in the luxury surface industry, providing distinctive options for creating sophisticated, timeless spaces.

www.studiomasson.co.za

BOB KHARAZMI INSIGHTS FROM A GLOBAL luxury visionary

AS THE WORLD LUXURY CHAMBER OF COMMERCE (WLCC) CONTINUES TO DRIVE INNOVATION AND EXCELLENCE IN THE GLOBAL LUXURY SECTOR, IT WELCOMES MR. BOB KHARAZMI TO ITS PRESTIGIOUS BOARD.

With a distinguished career spanning decades in the luxury hospitality industry, Mr. Kharazmi has been at the forefront of transformative strategies, market expansions, and service excellence across the United States, Europe, the Middle East, and Asia.

In

this exclusive interview,

Alexander

Chetchikov, President

of WLCC, delves into Mr. Kharazmi’s remarkable journey, his insights into the evolving luxury industry, and his vision as a board member of the World Luxury Chamber of Commerce.

ALEXANDER CHETCHIKOV: What inspired you to dedicate your career to the luxury hospitality industry, and how has this passion shaped your professional journey?

BOB KHARAZMI: I was introduced to the hospitality industry through a friend who introduced me to the Ritz-Carlton during its early days. I quickly connected with their core values, known as the Gold Standards, which resonated deeply with my own. This alignment inspired me to remain with the company for many years.

As we became part of Marriott International, I had the incredible opportunity to travel the world, opening and operating luxury hotels under the Ritz-Carlton brand and later other brands from Starwood like St. Regis, W, and Luxury Collection. The values instilled by the Ritz-Carlton not only shaped my professional journey but also profoundly impacted me personally.

Building on decades of experience, in January 2025, I founded Global Hotel Advisors — a company dedicated to providing strategic advisory services to established luxury hotels and resorts. Our mission is to elevate hospitality standards through tailored insights and worldclass expertise.

AC: You have a remarkable track record of building strong investor relationships. What advice would you give to emerging leaders in the luxury industry on fostering meaningful collaborations?

BK: I will refer to Stephen Covey’s concept of “Win-Win” with regard to collaboration between businesses.

ANY BUSINESS OR CONTRACT THAT IS

DESIGNED ONE-SIDED WOULD NEVER LAST LONG AND MOST OF THE TIME END IN DISPUTE.

Having the interest of both sides and trying to accommodate all these concerns and needs of the other side, and trying to accommodate all those concerns in the discussions is critical for meaningful collaborations & sustainable relationships.

AC: With WLCC’s emphasis on initiatives like the Luxury People Magazine, what opportunities do you see for shaping the narrative of the global luxury market?

BK: WLCC’s purpose is the real response to this question.

I think that fostering a network of leading luxury brands encourages partnerships that drive the industry forward, highlights luxury’s role in setting trends, and underlines the importance of shared values and goals in maintaining a vibrant and sustainable luxury market.

AC: In your experience, how has the definition of “luxury” evolved over the years, and what trends do you foresee shaping its future?

BK: In my view, luxury is a word that has been overused to describe trends or products that are far from what I perceive as luxury.

MR. BOB KHARAZMI’S INSIGHTS REVEAL A DEEP UNDERSTANDING OF THE LUXURY INDUSTRY’S COMPLEXITIES AND AN INSPIRING VISION FOR ITS FUTURE. AS A WLCC BOARD MEMBER, HIS EXPERTISE WILL UNDOUBTEDLY ELEVATE THE CHAMBER’S MISSION AND INFLUENCE WITHIN THE GLOBAL LUXURY LANDSCAPE. WITH A COMMITMENT TO INNOVATION, COLLABORATION, AND SUSTAINABILITY, MR. KHARAZMI EXEMPLIFIES THE LEADERSHIP NEEDED TO SHAPE THE NEXT CHAPTER OF LUXURY.

ABOVE: JW MARRIOTT HOTEL

Luxury is not a trend whereas fashion for example is. One can find luxury within fashion through fabric, design, and know-how. Everyone has unique preferences, taste and what one person considers luxurious may not be the same for another.

The characteristics of luxury are quality, detail, exclusivity, and rarity. Luxury must have a root or in other words culture.

In the travel industry, luxury is predominantly defined by unique experiences — immersing oneself in the local culture, actively participating in, and contributing to the community, and exploring rare off-the-beaten-path destinations. These elements combine to create a sense of true luxury for discerning travelers.

AC: In your expansive career, you’ve worked across diverse markets such as the Middle East, Europe, Asia, and North America. How has this global perspective influenced your approach to luxury hospitality?

BK: I was fortunate to travel to many countries and cities around the world, establishing hotel operations in diverse markets. A major focus was blending the company’s culture with the local culture, ensuring that we respected and incorporated local traditions. My extensive travels provided me with insights into how different parts of the world perceive luxury and their curiosity about experiencing luxury in other regions.

AC: The luxury industry is increasingly focusing on sustainability and social responsibility. In your opinion, how can luxury hospitality brands lead the charge in these areas?

BK: Not just Luxury industry brands but any business should practice sustainability and social responsibility.

Speaking of the luxury industry, they should be a role model in this area by:

• Implementing energy-efficient technologies, reducing waste, and sourcing sustainable materials.

Engaging in fair trade and hiring locally, selecting local talents was our approach as we were growing outside of the U.S.

Offering consumers eco–friendly options and educating them on sustainability efforts.

By embedding these principles luxury brands can lead with purpose and set industry standards.

Learn more about Bob Kharazmi and his expertise in luxury hospitality at www.globalhoteladvisors.com

ABOVE: VIEW OF THE RITZ-CARLTON

SHARIF HOUSE HANDCRAFTED TRAVELS

A MASTERPIECE IN Luxury Travel Design

SHARIF HOUSE Handcrafted Travels, a prestigious WLCC member, elevates luxury tourism with bespoke journeys. For discerning travelers seeking immersive, off-the-beatenpath experiences, it unveils hidden gems globally with sophistication and exclusivity.

ABOVE: DESERT ROCK RESORT, RED SEA, SAUDI ARABIA

SHARIF HOUSE is a curator of extraordinary journeys. Based in Dubai, UAE, yet providing services worldwide, the company specializes in tailor-made itineraries that transcend conventional tourism. From secluded desert retreats to opulent rail journeys and exclusive seaside escapes, each itinerary is meticulously crafted to deliver a seamless blend of adventure and indulgence.

Their team of travel connoisseurs holds advanced degrees in Tourism and Hospitality, ensuring that every aspect of a guest’s journey is handled with exceptional expertise. Whether planning an intimate honeymoon, an elaborate wedding, or a high-profile MICE event, SHARIF HOUSE guarantees an experience that is nothing short of perfection.

At the core of SHARIF HOUSE’s success stands its visionary founder and CEO, Mr. Sharif Al Ferm. A distinguished leader in the luxury travel industry, he serves as a Board Member of the Marriott Luxury Advisory Council and is an esteemed member of both the Miami Chamber of Commerce and the World Luxury Chamber of Commerce. His profound expertise and influence in high-end travel further cement SHARIF HOUSE’s reputation as a leader in bespoke & meaningful travel experiences.

“We are big enough to deliver, yet small enough to care,” says Sharif Al Ferm, a lifetime student of the art of hospitality.

As a Dubai-based luxury travel expert, SHARIF HOUSE offers unparalleled experiences across the United Arab Emirates, revealing the region’s rich cultural heritage, breathtaking landscapes, and ultra-luxurious offerings.

Guests can embark on private desert safaris featuring secluded Bedouin-style dinners, camel treks, and exclusive stays in luxury desert resorts like Al Maha, a Luxury Collection Desert Resort & Spa.

For those drawn to the cosmopolitan glamour of Dubai, the company curates VIP experiences such as private yacht cruises around Palm Jumeirah, behind-the-scenes access to the city's top luxury brands, and Michelin-starred dining experiences in world-renowned restaurants. Adventurers can take part in helicopter tours over the Burj Khalifa, explore the stunning fjords of Musandam on a private dhow cruise, or unwind in the UAE’s most prestigious beachfront resorts.

With a philosophy rooted in creating lifetime luxury, SHARIF HOUSE ensures every journey is an elegant fusion of authenticity, exclusivity, and impeccable service. Their dedication to exceeding expectations makes them the ultimate partner for travelers seeking a truly personalized, highend exploration worldwide.

For those who believe travel should be more than a journey—it should be an unforgettable masterpiece—SHARIF HOUSE Handcrafted Travels is the definitive choice. Experience the world like never before.

Explore more: visit: www.sharifhouse.travel

RITZ-CARLTON YACHT

INSIGHTS FROM PERFECT YACHTS CEO

Artemis Georgatou

NAVIGATING THE FUTURE OF GREEK LUXURY YACHTING

Greece has long been a dream destination for yachting enthusiasts, boasting crystal-clear waters, historic ports, and countless islands waiting to be explored. As the luxury yachting industry continues to evolve, Perfect Yachts CEO Artemis Georgatou shares exclusive insights into the sector’s growth, sustainability efforts, and the future of bespoke yachting experiences in Greece.

ABOVE: PERFECT YACHTS

INDUSTRY GROWTH & TRENDS

THE GREEK YACHTING INDUSTRY HAS SEEN REMARKABLE GROWTH OVER THE PAST DECADE, DRIVEN BY INCREASING DEMAND FOR LUXURY TRAVEL, GREECE’S UNPARALLELED CRUISING GROUNDS, & A RISING PREFERENCE FOR BESPOKE EXPERIENCES.

One significant shift is the increasing popularity of larger, more luxurious catamarans and multihulls that offer expansive living spaces and five-star amenities. Looking ahead to 2025, she foresees “a continued emphasis on ultra-luxury yacht charters, with high-net-worth individuals seeking exclusive, tailor-made experiences. The demand for off-peak season charters is also growing, as clients look for privacy and a more relaxed cruising experience.”

While the Cyclades and Ionian islands remain prime destinations, she anticipates a rising interest in more remote Greek destinations that offer unparalleled exclusivity and adventure

SUSTAINABILITY IS NO LONGER A TREND—IT’S A NECESSITY.

The Greek yachting industry is steadily embracing greener technologies, from hybrid propulsion systems to advanced wastewater treatment solutions. Perfect Yachts is leading the charge, integrating eco-conscious practices across its fleet.

“For instance, the Moon Yacht 65 ‘Honeymoon,’ which joins our fleet in 2025, features energyefficient systems, Starlink connectivity for remote work, and a galley-down layout that optimizes living space.

We also encourage responsible sailing, reduce single-use plastics onboard, and partner with eco-friendly suppliers to minimize our environmental footprint.”

Looking forward, she predicts further investments in hydrogen propulsion, solar-powered energy systems, and fuel efficiency optimizations to align with global sustainability standards.

LUXURY & EXPERIENCE

According to Georgatou, luxury in yachting extends beyond the vessel itself—it’s about delivering an unforgettable experience. “At Perfect Yachts, we take pride in offering a multifaceted, high-touch service that goes beyond expectations.”

The “Perfect Yacht Experience”

is built around:

• Seamless communication with a dedicated representative from inquiry to embarkation.

Tailored itineraries crafted by expert captains and specialists who know Greece’s hidden gems firsthand.

A handpicked crew that delivers both professionalism and warm hospitality.

• Exclusive add-ons, such as private chefs, wellness programs, and VIP concierge services.

“The Honeymoon (Moon Yacht 65) is a prime example of how we elevate luxury—spacious, elegant, and designed for privacy, comfort, and world-class entertainment.”

MARKET CHALLENGES

Despite the industry’s booming success, Georgatou highlights key challenges:

1. Increasing Competition – “As more companies enter the market, differentiation is crucial. Perfect Yachts stays ahead by offering exclusive, high-end vessels like the Moon Yacht series and personalized experiences.”

2. Crew Recruitment & Retention – “The demand for experienced crew outpaces supply. We invest in training and career development to attract and retain top talent.”

3. Sustainability Pressure – “As eco-regulations tighten, companies must adapt to green technologies without compromising luxury. We are already integrating eco-conscious innovations across our fleet.”

CHARTER VS. OWNERSHIP

Chartering is becoming the preferred choice over yacht ownership, with clients valuing flexibility, variety, and hassle-free luxury.

“Clients want to experience different yachts rather than commit to a single vessel,” says Georgatou. “Chartering eliminates the burdens of maintenance, mooring costs, and crew management, making it a smarter, more sustainable choice.”

However, for those still interested in ownership, Perfect Yachts provides expert guidance, particularly for clients looking for custom-built Moon Yachts.

REGULATORY LANDSCAPE

As maritime regulations evolve, Perfect Yachts ensures full compliance while maintaining seamless operations. “We closely monitor regulatory developments to guarantee a hasslefree, world-class yachting experience for our clients,” Georgatou affirms.

TECHNOLOGY & DIGITALIZATION

Technology is revolutionizing yachting, but Georgatou emphasizes that Perfect Yachts maintains a highly personalized approach. “While we don’t rely on digital booking platforms, we ensure direct and tailored communication with our clients.”

Onboard, technology enhances comfort and convenience. “The Moon Yacht 65 ‘Honeymoon’ features Starlink, providing seamless internet access for business travelers or remote work during charters.” Looking ahead, she anticipates advancements such as:

• Enhanced hybrid propulsion for improved fuel efficiency.

Augmented reality (AR) tours for pre-charter experiences.

Smarter onboard automation that enhances comfort without replacing human expertise.

THE

FUTURE OF GREEK YACHTING

THE FUTURE OF GREEK YACHTING IS INCREDIBLY EXCITING,

WITH

GREECE REMAINING A TOP-TIER CHARTER DESTINATION, PERFECT YACHTS IS POISED TO LEAD THE INDUSTRY.

“We plan to expand our luxury fleet, enhance our VIP-level services, and invest in sustainable innovations. Our vision is simple: To redefine luxury yachting in Greece, offering unforgettable experiences while setting new standards in service, innovation, and sustainability.”

As demand for personalized, eco-conscious, and high-end yachting experiences continues to grow, Perfect Yachts is charting the course for the future of Greek luxury yachting.

Learn more here: www.perfectyachts.gr

with AHMED ALAJMI

FROM VISION TO EMPIRE: SAUDI DINING

CREATE AN EXPERIENCE THAT IS SHORT YET MEMORABLE. ALWAYS LEAVE SPACE FOR YOUR CLIENTS TO COME BACK

Luxury dining is a multisensory art, blending exceptional cuisine with immersive experiences. Ahmed Alajmi, founder of Takara Hospitality Group, exemplifies this vision. He’s overcome industry hurdles to redefine Saudi Arabia’s highend dining scene. Here, Alajmi reveals his inspirations, challenges, and future plans for the ever-evolving Takara Hospitality Group.

ALEXANDER CHETCHIKOV: Can you share the story of how you first entered the luxury hospitality industry and what inspired you to create Takara Hospitality Group?

AHMED ALAJMI: My primary interest lies in food. As Saudi nationals, we can be quite particular about our culinary preferences. I grew increasingly frustrated with the lack of dining options beyond

Arabic cuisine in the Eastern Region of the Kingdom of Saudi Arabia. It was puzzling to see that every restaurant that ventured beyond Arabic cuisine seemed to open and then quickly fail.

Interestingly, Bahrain, just a 30-minute drive away, embraced diverse food options and welcomed various types of cuisine without prejudice. This contrast led me to discover the concept of “terroir” — the idea that food tastes different depending on its origin. I realized that there is no such thing as “educating the palate” to make someone appreciate flavors that are unfamiliar to them.

In 2019, we launched TAKARA with a clear mission: to provide our clients with authentic Japanese cuisine while incorporating Arabic ingredients they enjoy. The response was overwhelmingly positive from day one; we were packed immediately. Following that success, we introduced Sold Out and Ziba, and the return on investment was almost from the third month of opening in both scenarios.

AC: Your journey from launching Takara to expanding with Sold Out and Ziba has been remarkable. What key challenges did you face, and how did you overcome them?

AA: Let us not refer to them as “challenges”; instead, let us consider them “part of the learning curve.”

Sold Out opened as a marketing initiative aimed at catering to the young Saudi generation, who tend to prioritize fashion and sensory experiences over the food itself. However, as a restaurant, we needed to align the food with their expectations. Sold Out is not a budget-friendly option; if we were to be placed on a pricing chart, we would rank among the top burger chains in the Kingdom. The difference with Sold Out is that we deliver on our promise – providing a quality experience.

Ziba was a significant risk, being the first Persian cuisine restaurant in the Kingdom of Saudi Arabia. Our focus is on what Persia represents for the region – culture. We created a museum and placed the restaurant among it. Did you know that at Ziba, you could find pieces that are over 300 years old? Ziba is about enjoying authentic Persian cuisine in one of the most exclusive developments in the Eastern Region – Shorofat Park. Imagine savoring traditional 72 hours of slow-cooked Lamb with Persian Pulao and Sumac while overlooking a stunning fountain illuminated with colorful LED lights, with a gentle breeze on your face. That is the essence of Ziba.

AC: Saudi Arabia’s luxury dining scene is growing rapidly. What role do you see it playing in the global luxury hospitality market in the coming years?

ABOVE: TAKARA HOSPITALITY GROUP

AA: A year ago, Saudi Arabia had over 132,383 restaurants, cafés, and bakeries spread across its 2.15 million square kilometers—a land area five times larger than the entire GCC combined. The Kingdom showcases a vibrant food culture with diverse offerings across its provinces. Riyadh Province leads with the highest number of dining establishments, totaling over 33,399. Makkah follows closely with more than 31,872, while the Eastern Province has 21,499. In stark contrast, the Northern Borders Region has the fewest establishments at only 1,601, and the Al Bahah Region has 1,806.

In 2024, the number of restaurants in Riyadh surged by 400%, which included a remarkable 300% increase in upscale venues. Saudi Arabia’s rise as a luxury hub is noteworthy, especially with the increasing participation of women in the workforce. Additionally, the preferences of Millennial and Gen Z consumers have diversified the luxury market.

The country boasts over 250,000 products and around 1,500 companies that carry the “Saudi Made” label, including THG. Through Vision 2030, Saudi Arabia has opened its doors to tourism, leading to significant changes over the past four years, making it an exciting destination to visit. Last year, Saudi Arabia was awarded the rights to host several major events, including the 2027 Asian Cup, the 2029 Asian Winter Games, the 2030 EXPO, the 2034 Asian Games, and the 2034 World Cup.

Therefore, instead of asking, “What role do I see Saudi Arabia playing in the global luxury market?”, it would be more appropriate to ask, “What more can Saudi Arabia bring to the global luxury market?”

Read the full interview: www.worldluxurychamber.com

ABOVE: TAKARA HOSPITALITY GROUP

Elegance Meets Japanese Tradition

Discover TAKARA in Al Khobar, where modern luxury and Japanese heritage intertwine. From artfully crafted interiors to signature dishes like Kunafa Shrimp Tempura and Wagyu on Hot Stone, every detail invites you to indulge. Led by visionary CEO Sir Ahmed Alajmi, TAKARA redefines fine dining in the Middle East.

Reserve your table now and savor the TAKARA experience: www.takarasaudi.com

Ziba Restaurant

A new era of refined dining begins with Ziba Restaurant, where modern sophistication meets the rich, soulful flavours of Persia. Located in the vibrant city of Al Khobar, Ziba redefines the culinary experience, offering a journey that transcends the ordinary and immerses guests in a world of elegance, flavour, and artistry.

Every detail of Ziba’s ambiance is thoughtfully curated to evoke both comfort and luxury. From its plush interiors and ambient lighting to its subtle nods to Persian design, the space creates a captivating atmosphere that invites guests to relax, indulge, and savour every moment.

Ziba’s menu pays tribute to the depth of Persian culinary heritage, reinterpreted with a modern sensibility. Classic dishes like Kashk-O-Bademjan offer a taste of timeless tradition, while bold, inventive creations such as the Ziba Gourmet Platter grilled à la minute present an exciting fusion of flavours. With a commitment to using only the freshest seasonal ingredients, every plate becomes a work of edible art.

To enhance the experience, Ziba features a curated selection of beverages, handcrafted with local ingredients and designed to complement the rich flavour profiles of the cuisine.

Thoughtful touches, including valet parking, private dining options, and an exclusive VIP table, ensure every visit is seamless and memorable.

More than a restaurant, Ziba is a destination—a place where culinary passion, refined style, and exceptional service come together to create unforgettable moments.

www.ziba.saudi.com

Luxury Wellness, Redefined in Phuket

Amatara Welleisure™ Resort is a luxury wellness sanctuary in Phuket, Thailand, offering all-inclusive retreats that blend elegant comfort with personalized well-being. From detox and yoga to gut health and family wellness, each program is crafted to rejuvenate body, mind, and soul. With expert care and stunning coastal views, Amatara invites guests to rebalance, recharge, and renew in true tropical tranquility. Begin

with TIAGO RESTANI

SECRETS OF LUXURY SPONSORSHIPS

TRUE PARTNERSHIPS

TRANSCEND TRANSACTIONS— THEY BECOME ALLIANCES THAT ELEVATE PRESTIGE, INFLUENCE, AND DESIRABILITY

Tiago Restani, CEO of Fully, shares insights on strategic partnerships in luxury hospitality. With 20+ years of experience, he’s collaborated with top global brands, leading high-impact sponsorships and government alliances to elevate luxury names to premier industry rankings and unmatched global recognition.

ALEXANDER CHETCHIKOV: Tiago, with your vast experience in luxury hospitality consultancy, how do you approach building strategic partnerships and sponsorships that drive growth for luxury brands in such a competitive market?

TIAGO RESTANI: In the world of luxury hospitality, true partnerships transcend mere transactions— they become symbiotic alliances that elevate prestige, influence, and desirability. At Fully, we orchestrate strategic collaborations that seamlessly intertwine legacy, innovation, and exclusivity, ensuring our clients align with partners who amplify their narrative and cultural relevance.

By curating bespoke sponsorships and hightouch brand synergies, we craft immersive experiences that captivate the world’s most discerning audiences. Through our unrivaled network and insider acumen, we position luxury brands at the epicenter of influence—where recognition is not just achieved, but redefined.

AC: You’ve worked with various global brands and governments. Can you share an example of how you’ve successfully navigated a complex partnership that significantly impacted the business’s brand recognition or market position?

TR: One of the most impactful partnerships I orchestrated was between a prestigious luxury hospitality brand and a government tourism authority aiming to position its destination as the next global epicenter of fine dining and cultural sophistication. This collaboration required a masterful blend of strategic diplomacy, highprofile alliances, and curated storytelling to align the brand with the destination’s narrative.

By leveraging my network within The World’s 50 Best, Michelin, and elite luxury circles, we developed an immersive global campaign— including exclusive chef collaborations, highnet-worth experiential activations, and a multi-platform media strategy that captured the attention of the world’s most discerning audiences. The result was not just heightened brand recognition, but a paradigm shift in the market’s perception, solidifying both the brand and the destination as icons of global luxury and culinary excellence.

AC: With your extensive background in the gastronomy business, what do you believe are the key factors that contribute to a restaurant or hotel earning prestigious industry rankings, and how do you help your clients achieve that level of recognition?

TR: Earning a place among the world’s most prestigious industry rankings—be it Michelin, The World’s 50 Best, Best Chefs Awards, James Beard Awards, or La Liste—demands far more than just exceptional cuisine or impeccable service. It is an alchemy of excellence, where storytelling, guest experience, and strategic visibility coalesce into a compelling narrative of desirability.

At Fully, we curate bespoke strategies that elevate our clients beyond competition, ensuring they not only meet but exceed the evolving criteria of elite recognition platforms. Through insider intelligence, tailored voter engagement, and the orchestration of unforgettable culinary moments, we transform restaurants and hotels into global icons of luxury—where every detail, from ambiance to artistry, resonates at the highest echelon of hospitality.

AC: How do you define success when it comes to global sponsorships in the luxury industry?

TR: Success in global luxury sponsorships is defined by the seamless fusion of exclusivity, influence, and long-term brand elevation. It’s not just about visibility—it’s about aligning with the

right cultural moments, forging deep emotional connections with high-net-worth audiences, and creating experiences that transcend the transactional. True success is when a sponsorship doesn’t just sponsor—it shapes perception, redefines prestige, and cements a brand’s status as an icon of luxury.

SUCCESS IN LUXURY SPONSORSHIPS IS ABOUT SHAPING PERCEPTION AND REDEFINING PRESTIGE—NOT JUST GAINING VISIBILITY.

AC: How do you stay ahead of trends in the everevolving luxury market?

TR: Staying ahead in the luxury market requires a rare blend of intuition, insider intelligence, and strategic foresight. I immerse myself in the world’s most exclusive hospitality and cultural circles and engage with industry visionaries, elite clientele, and global tastemakers. Through my work with The World’s 50 Best, Walpole, and luxury brand ecosystems, I stay at the pulse of emerging consumer behaviors, ensuring my clients are not just keeping up with trends—but setting them.

AC: What’s one piece of advice you’d give to entrepreneurs starting out in the hospitality industry?

TR: Master the art of experience and storytelling— luxury hospitality is no longer just about service; it’s about creating unforgettable moments that evoke emotion and exclusivity. From day one, focus on crafting a distinct identity, cultivating deep industry relationships, and understanding the psychology of your clientele.

Read the full interview: www.worldluxurychamber.com

THE FIXER LIFESTYLE GROUP

THE ART OF Assisting Extraordinary Lifestyles

ABOVE: THE FIXER LIFESTYLE GROUP

With extraordinary clients ranging from private jet-setters to global luxury brands, The Fixer Lifestyle Group is redefining what it means to live well. Personalized, immersive, and always discreet — this is luxury reimagined.

“We

create moments that become lifelong memories.”

— Amanda Herrera, Director of Operations

In the world of luxury, where expectations are high and experiences must be flawless, The Fixer Lifestyle Group stands as a quiet powerhouse behind unforgettable moments. Harmonizing the finesse of a lifestyle concierge with the precision of a family office, this discreet Londonbased firm has become the go-to for those who lead discerning lifestyles.

Founded on the principle that luxury is personal, The Fixer Lifestyle Group doesn’t just arrange travel or host events — they design personal moments for their clients. From curating romantic escapes to private islands, to crafting last-minute access at exclusive shows, every detail is executed with artistry and discretion. For Private Clients, it’s about memories. For Family Offices, it’s seamless support. For Luxury Brands, it’s a brand elevation with bespoke flair.

“We’re not just a service,” says Director of Operations, Amanda Herrera. “We’re a reflection of our client’s lifestyle and taste.” This ethos shows in everything they do. When high-networth individuals or families approach The

Fixer Lifestyle Group, they’re stepping into a partnership built on trust, taste, and total privacy. Whether it’s managing luxury property logistics across continents or organizing a private dinner with a Michelin-starred chef in the Alps, The Fixer Lifestyle Group’s reach is global — but always intimate.

Their work with luxury brands is equally compelling. Offering pop-up concierge activations for elite clients, they help translate brand value into once-in-a-lifetime moments. It’s not about excess; it’s about essence. Understanding what truly impresses the most discerning clientele is what The Fixer Lifestyle Group does best.

And while they remain proudly low-key, word of mouth has made them one of the best-kept secrets in the luxury service world — the kind of name whispered between those who know.

To explore more, visit www.the-fixer.co.uk

ABOVE: THE FIXER LIFESTYLE GROUP

THE FUTURE OF LUXURY TRAVEL FOCUS ON THE experience

They simply exist: the journeys you have to experience, things you have seen & unforgettable impressions that you have to remember. Authentic, unique experiences are clearly the new luxury - this trend will continue in 2025.

FOR EXAMPLE

Experience the majestic nature of Canadaincluding grizzlies and whales in the wild - or admire rare orangutans in the dense rainforests of Borneo. New horizons can be discovered under the twinkling starry skies of the Atacama Desert in South America, while South Africa beckons with the iconic Table Mountain, exclusive safari experiences and award-winning wineries.

You can also enjoy unforgettable moments on selected cruises. The voyage with Ponant from Reykjavik to Longyearbyen on board Le Commandant Charcot offers unique observations in the quiet expanse of the icein harmony with the breathtaking nature and wildlife.

Of course, this also includes hand-picked luxury hotels, such as the spectacular design hotel Jumeirah Marsa Al Arab, which will open in spring 2025 on Dubai’s longest private beach within sight of the iconic Burj Al Arab. Or the luxurious hideaway Conrad Maldives Rangali Island offers a unique, two-storey luxury residence in addition to its villas and suites. This impresses with a master bedroom that is located more than five meters below the surface of the Indian Ocean.

EDITOR: Urs Huebscher has been editor-in-chief of the Swiss premium magazines PRESTIGE, PRESTIGE Travel and PRESTIGE Business for over 15 years. With over 30 years of media experience, he has already seen almost all corners of the world. His reports can be read in the print editions as well as on their online pages. He is also a member of the Swiss Travel Communicators Association, the leading Swiss network for travel journalism.

with

SANJEEV BANGA

LUXURY BRAND GROWTH AND EMERGING MARKETS

SUSTAINABLE, INNOVATIVE PRODUCTS WITH A COMPELLING STORY AND EXCLUSIVE EXPERIENCES ARE KEY TO LUXURY INDUSTRY SUCCESS

In this exclusive conversation, Sanjeev Banga, a seasoned leader with 30+ years in international business, shares insights on the evolving luxury sector, innovation, and the WLCC’s role in driving industry growth. A prominent figure, Banga has shaped premium brands and their global expansion.

ALEXANDER CHETCHIKOV: Mr. Banga, welcome to the World Luxury Chamber of Commerce Board! How do you see yourself contributing to the Chamber’s mission of bringing together top experts from the luxury sector to collaboratively lead, develop, and promote the global interests of the industry?

SANJEEV BANGA: Thank you very much for this honor. Very excited to be part of the WLCC Board and looking forward to interacting with fellow board members. The luxury sector is constantly evolving and consumers are always excited to experience something new and innovative. A cross-functional team of experts with different category experience,

and from multiple regions and cultures will surely enhance the collaborative efforts to develop and promote the interests of the industry.

AC: With over 3 decades of experience in international business, what trends in the luxury industry excite you the most right now?

SB: The finest quality innovative products that are sustainable and have a compelling story are the way forward for the luxury industry. An exclusive and personalized experience is a must to succeed in this industry.

AC: How has your leadership at Radico Khaitan helped shape the global luxury market, and what lessons can be applied to other luxury brands?

SB: In the luxury category, provenance plays a very significant role. At Radico Khaitan, our vision is to share the knowledge, heritage, craftsmanship, and expertise of India with the world. There is mysticism about India and through our luxury brands, we are sharing this unique Indianness with global consumers. Exclusive expressions and limited editions have further strengthened this association.

AC: What are the key challenges you’ve encountered while growing luxury brands like Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, and how did you overcome them?

SB: India till a few years ago was not known for luxury brands in the Beverage Alcohol category. It was a big challenge to convince the consumers that we are capable of producing world-class alcoholic beverages. The most important thing was the quality of the liquid showcased in luxurious packaging. Our prime focus has been educating the consumers, sharing the story behind the brand and how the terroir makes a significant difference in the profile of the liquid. We did extensive tasting sessions and masterclasses to drive home the point. We strongly believe in liquid to lips and from there to the heart. All the hard work over the years has paid off as both Rampur Indian Single Malt and Jaisalmer Indian Craft Gin are loved globally and winning hearts as well as accolades from Whisky aficionados and experts.

AC: As someone with extensive experience in the FMCG sector, how do you see the intersection of luxury goods and consumer behavior evolving over the next decade?

SB: The general trend across markets is towards premiumization and the demand for luxury brands keeps growing. Post the pandemic, consumers are keen on experiential discovery and creating an emotional bond with the brands. Brands that meet these aspirations will thrive in the future.

AC: What role do you think the World Luxury Chamber of Commerce can play in promoting emerging luxury markets, particularly in Asia and the Middle East?

SB: Asia and the Middle East are surely the emerging markets for luxury brands especially with the high spending power and global travel. Consumers here are well-abreast with global trends and have the financial power to indulge in unique experiences. WLCC can facilitate organizing exclusive private events that resonate with the target affluent audience while emphasizing the brand’s heritage, quality, and exclusivity.

AC: How do you foresee technology and digital transformation influencing the growth and future of luxury brands in a global marketplace?

SB: AI and digital media coupled with influencer marketing will play a pivotal role in the growth of luxury brands in the future.

AC: What advice would you give to entrepreneurs and brands looking to enter the luxury market today?

SB: Mantra for success is the finest quality, craftsmanship, innovation, a compelling story & heritage, exclusivity, and superlative consumer experience. Once the consumer establishes an emotional connection with the brand, they tend to stay with the same for a long time.

CRAFTSMANSHIP, INNOVATION, HERITAGE, AND EXCLUSIVITY CREATE LASTING EMOTIONAL CONNECTIONS THAT ENSURE LONG-TERM BRAND LOYALTY

The Regency Kuwait

The Regency Kuwait is a symbolic jewel offering an extraordinary blend of classical architectural elegance and exceptional hospitality, deeply rooted in the country’s rich traditions. With over four decades of experience, The Regency has built a legacy of excellence, delivering unforgettable experiences while embracing modern luxuries and comfort.

The hotel features 203 lavish rooms and 18 luxurious suites, thoughtfully designed for ultimate relaxation. From the moment you enter, the hotel’s palatial design captivates the senses, offering a truly unforgettable experience.

As a five-star destination, The Regency Kuwait goes beyond a simple getaway—providing an idyllic escape. Guests indulge in refined hospitality and world-class services, designed to meet every need. As Aurelio Giraudo, General Manager, states, “Refined and impeccable hospitality is our passion, creating extraordinary and unforgettable experiences for each and every guest.”

A premier choice for weddings, business events, and conferences, the hotel offers a variety of venues that elevate any occasion. Stunning beachfront and indoor locations cater to glamorous weddings, with attention to every detail, while prestigious meeting rooms and conference facilities are equipped with the latest technology to ensure flawless corporate events.

Home to Pala de Padel, Kuwait’s leading padel brand, the hotel features five premium indoor courts for international tournaments, a café, proshop, lockers, and more. The Regency also offers family-friendly amenities, including lap, infinity, and children’s pools, a fitness center, airport and visa assistance, and limousine services.

Whether for business, leisure, or a special occasion, The Regency Kuwait is an oasis of elegance, treating every guest like royalty.

www.regency.com.kw

Hyatt Regency Lisbon

Hyatt Regency Lisbon, a celebrated destination in the historic Belém area, has once again been honored with an LLA in 2025. Located along the picturesque Tagus River, Hyatt Regency Lisbon features 204 carefully designed rooms and suites, each reflecting the city’s maritime legacy. With calming blue tones and elegant oak finishes, the accommodations offer a serene atmosphere that invites relaxation. Many rooms also feature private balconies with breathtaking views of the river, creating an ideal sanctuary for guests seeking tranquility and exclusivity.

The hotel is home to Serenity – The Art of Well Being, Europe’s premier wellness brand, providing personalized fitness experiences at Active by Serenity and indulgent spa treatments. Guests can unwind in the award-winning spa or enjoy a handcrafted cocktail at ICON, the rooftop bar offering panoramic views of Lisbon’s stunning skyline.

Dining at Hyatt Regency Lisbon is a delightful experience with a variety of culinary offerings. ZEST offers fresh, health-conscious meals, while VISEVERSA presents authentic Portuguese cuisine. The hotel’s 24-hour in-room dining service ensures that guests can enjoy delectable meals in the comfort of their rooms at any time. Additionally, the hotel is ideally located near iconic landmarks such as Belém Tower and Jerónimos Monastery, offering easy access to the city’s cultural treasures. Guests can also enjoy gourmet dinners, and cultural events, providing an immersive taste of Lisbon.

With a dedicated team committed to providing personalized service and tailored experiences, Hyatt Regency Lisbon ensures that every guest’s stay is memorable.

www.hyatt.com

Pacific Club Resort

Pacific Club Resort is a laid-back five-star boutique resort nestled in a tranquil jungle setting just a ten-minute walk from Phuket’s Karon Beach. With only 33 individually styled rooms and suites set within 4,000 square meters of open public space, the resort provides an exclusive, spacious atmosphere that feels more like a private estate than a hotel. Surrounded by panoramic views of the ocean and jungle-clad mountains, Pacific Club offers a peaceful retreat with personalized service and a chilled, homelike vibe.

Accommodations include Deluxe Rooms, Studio Suites, One Bedroom Suites, and Two Bedroom Suites, each designed with thoughtful details such as USB ports, refurbished Tuscan travertine bathrooms, kitchenettes, and large balconies. All rooms are professionally refurbished annually, ensuring a fresh and modern experience for every guest.

The resort’s rooftop SkyPool is a standout feature, offering 360-degree views and plenty of private lounging areas. Health and wellness are central to the Pacific Club experience, with a fully equipped gym, herbal steam sauna, hydrotherapy jacuzzi, and the Mantra Spa providing a wide array of relaxing treatments.

Dining is offered through Saneha Gardens and Dining Room, where guests can enjoy international five-star cuisine at prices comparable to local eateries. Meals can be enjoyed in various scenic spots across the resort, including gardens, terraces, and in-room.

Additional amenities include high-speed Wi-Fi throughout the property, premium smart TV systems, concierge services, airport transfers, tour bookings, and complimentary mountain bikes. Whether seeking relaxation or adventure, Pacific Club Resort offers an upscale yet comfortable sanctuary.

www.pacific-club-resort.com

The Finest Luxury Villas Collection

The Luxury Signature redefines private villa escapes with a curated portfolio of exceptional holiday homes across Asia and Europe. Each handpicked villa—whether a tropical beachfront estate or alpine chalet—offers striking design, total privacy, and world-class service, including top chefs and dedicated concierge teams, ensuring an unmatched standard of luxury in every detail.

Discover your next extraordinary getaway at www.theluxurysignature.com

Discover refined tropical living at Pruthvi Villa, nestled in Assagao, Goa. With Mediterranean-inspired design, two lavish villas, and lush surroundings, it’s where boutique luxury meets home-like comfort. Every detail is curated for a serene, unforgettable stay—just minutes from vibrant Anjuna.

Book your bespoke escape today: www.pruthvivilla.com

Wonderful Weddings in Croatia

With over a decade of experience, Wonderful Weddings in Croatia has established itself as a premier name in luxury wedding planning, both within Croatia and on the international stage. Under the visionary leadership of CEO and Creative Director Maja Kauzlarić, the company is celebrated for its seamless execution, emotionally resonant design, and signature blend of creativity and hospitality.

Specializing in curated destination weddings, Wonderful Weddings in Croatia delivers unforgettable events where every element— from travel logistics and cultural rituals to design aesthetics and guest experience—is carefully tailored to reflect each couple’s unique love story. The team’s guest-centered philosophy, cultural sensitivity, and meticulous attention to detail are at the heart of their approach.

By taking on a limited number of weddings each year, the company ensures an elevated, boutique experience. Their holistic planning process and ability to merge international standards with local expertise result in weddings that are not only flawlessly executed but also deeply personal and timeless in feel.

Since 2011, Wonderful Weddings in Croatia has drawn growing interest from across Europe, the Middle East, the United States, and India. Their ability to craft one-of-a-kind celebrations in Croatia’s most breathtaking settings—be it a historic coastal villa, a serene vineyard, or a private island retreat—continues to set new benchmarks in the industry.

From concept to celebration, Wonderful Weddings in Croatia exemplifies modern luxury event planning—turning vision into reality with grace, heart, and world-class precision.

www.wonderfulweddingsincroatia.com

InterContinental Taichung

InterContinental Taichung redefines luxury hospitality in central Taiwan through its artful architecture, cultural connection, and refined service. Rising above the vibrant West District, the hotel offers a harmonious blend of comfort and creativity—an urban sanctuary for discerning travelers.

Nestled alongside the Calligraphy Greenway and near top cultural landmarks like the CMP Art Museum and the National Museum of Natural Science, InterContinental Taichung offers seamless access to the city’s artistic heart. Inside, design elements inspired by Taiwan’s landscapes and craftsmanship create a warm, elegant atmosphere. Rooms feature intuitive layouts, plush bedding, and expansive windows with sweeping city views—designed for both relaxation and productivity.

With a strong commitment to sustainability, the hotel champions eco-conscious practices, including large-format bath amenities and the elimination of single-use plastics, aligning with Taiwan’s green initiatives.

Culinary experiences are elevated across five inhouse restaurants, where local and international flavors are crafted with creativity and care. For business guests, state-of-the-art meeting facilities and dedicated event planning services ensure polished, professional gatherings.

Leisure travelers will enjoy access to a fitness center, indoor pool, and Club InterContinental, which offers exclusive lounge privileges and personalized service in a serene adults-only setting.

InterContinental Taichung stands as a gateway between global sophistication and Taiwanese heritage, attracting guests from Asia, North America, and beyond. Whether for business or leisure, every stay is marked by thoughtful details, intuitive service, and a deep connection to place.

www.ihg.com

THE POWER PLAYERS OF LUXURY

WLCC’S MUST-SEE TOP Luxury Speakers for 2025

ABOVE: TOP SPEAKERS

With great pleasure, the World Luxury Chamber of Commerce unveils the 2025 TOP Luxury Speakers of the World— visionaries and innovators selected for their influence, credibility, and the admiration they inspire within the global luxury industry.

Get to know the TOP Luxury Speakers

From longtime leaders in the luxury goods sector to pioneering voices in aesthetics and innovation, the individuals featured in the 2025 TOP Luxury Speakers of the World represent the zenith of expertise, creativity, and influence within the global luxury industry. Their impact spans a wide spectrum of sectors, from haute couture and strategic branding to advanced marketing, sustainability, wellness, hospitality, and high-end real estate. Each speaker has not only mastered their field but has also become a driving force in shaping the future of luxury.

Many of these speakers serve as industry-defining thought leaders, C-suite executives, motivational speakers, educators, and changemakers. With their forward-thinking approaches and real-world experience, they are revolutionizing how luxury brands connect with customers, reimagining retail spaces, elevating service standards, and promoting ethical practices. Their voices carry weight in boardrooms, conference halls, and classrooms around the world, sparking ideas and driving innovation at every level.

This prestigious list is more than just a celebration of individual success—it is a curated showcase of global excellence. For entrepreneurs, brand strategists, and anyone with a passion for the luxury world, these speakers offer a rare opportunity to gain firsthand insights from the minds shaping the industry's future.

Whether you're looking to build a brand, deepen your market understanding, or simply stay inspired, the wisdom these individuals share is invaluable.

“It’s a privilege to announce the 2025 TOP Luxury Speakers of the World,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “These are the leaders who are pushing boundaries and defining the future of luxury. They bring practical insights and real-world experience that can drive change and inspire the next wave of innovation in the industry.”

The World Luxury Chamber of Commerce remains committed to promoting excellence across all facets of the luxury landscape. With this annual list, it aims to empower brands, professionals, and enthusiasts by spotlighting those who are not only excelling today but also leading the charge into tomorrow. Through their ideas, achievements, and passion, these speakers continue to shape what luxury means in an ever-evolving world.

Explore the full list of the TOP Luxury Speakers of the World: www.worldluxurychamber.com

ABOVE: GABRIELLA LOJACONO, PH.D, FRANCIS SRUN, ANTÓNIO PARAÍSO, TIAGO RESTANI, NEEN JAMES

with FRANCIS SRUN

MASTERING LUXURY RETAIL

STORYTELLING IS ONLY THE PACKAGING WITHOUT THE REAL GIFT INSIDE— AUTHENTICITY IS WHAT TRULY MATTERS

Francis Srun, a renowned expert in luxury retail, shares insights from over 20 years with brands like Piaget, Boucheron, and Ralph Lauren. Discover key strategies shaping luxury’s future—from cultural nuances to client loyalty—and what truly sets exceptional retail teams apart in today’s dynamic market.

ALEXANDER CHETCHIKOV: Francis, with your extensive experience in Asian luxury markets, how do cultural differences influence luxury customers’ purchasing decisions?

FRANCIS SRUN: There are certainly differences but more important to see is what is common across cultures. It’s by understanding what is fundamental. What is key is the beautiful idea of self-affirmation. This self-affirmation is simply expressed differently individually, taking into account personal stories and of course cultural background.

AC: Your concept of “daily commercial creativity” emphasizes innovation in luxury sales—can you share an example of how this approach has transformed a brand’s retail strategy?

FS: Absolutely! One very example. Your retail team is struggling with your top clients. What is the right strategy? Focus on these clients offering more loyalty benefits or getting new clients offering an attractive welcome benefit? How to capture new clients at all brand levels: brand message, creations, retail actions, sales advisor actions… A huge and key strategic challenge has to be turned into smaller, commercial creativity at all levels every day.

AC: Having worked with some of the most prestigious brands in the world, what do you think separates a good luxury retail team from a truly exceptional one?

FS: The truly exceptional brand is never only based on storytelling or brand strategy. It’s always real. The know-how and real commitment. The state of the art in terms of technology. The nocompromising state of mind. Storytelling is the expression of reality, and without the real things, storytelling is only the packaging without the real gift inside.

AC: With your expertise in luxury customer relations, what is the key to maintaining longterm client relationships in an era where customer expectations constantly evolve?

FS: I tend to hear about the importance of personal relationships, such as treating customers like a friend or even as family… I develop the notion of an advisor partner in my consultancy projects. How do you take on the role of a Partner with your client? A Partner is not only a sales. It’s not a friend. It’s based on shared interests, objectives, and resource sharing.

A

PARTNER IS NOT A FRIEND OR A SALESPERSON— IT’S SOMEONE WHO SHARES INTERESTS, OBJECTIVES, AND RESOURCES WITH THE CLIENT.

AC: Looking ahead, how do you see the future of luxury retail evolving, and what should brands do today to stay ahead of the curve?

FS: Retail is more and more costly, especially relatively compared to e-commerce – a model able to gain productivity. The only reason for Retail is to allow what I call a Victory Encounter between 4 Personas: Brand, Creations, Advisor, and Creations.

Read the full interview: www.worldluxurychamber.com

with SUSANNAH CHAMBERS

AGILE MASTERY IN LUXURY AND BEYOND

ARTIFICIAL INTELLIGENCE (AI) IS ALREADY MAKING A SIGNIFICANT IMPACT ON AGILE’S FUTURE

Agile expert Susannah Chambers explores how agility extends beyond tech into luxury, education, and daily life. She shares insights on embedding an Agile mindset, overcoming leadership challenges, and navigating AI’s impact—revealing how adaptability and innovation are key to redefining success across industries.

ALEXANDER CHETCHIKOV: Susannah, with your extensive experience in Agile approaches, what are some of the most effective ways to get teams truly engaged with Agile, rather than just following methodologies and frameworks superficially?

SUSANNAH CHAMBERS: At the heart of truly engaging teams on an Agile journey is embedding a culture and mindset organisationally in parallel with the day-to-day rhythm of the communication and collaboration of teams reflecting the spirit of the Agile Manifesto.

The most effective way of achieving this – using Agile methodologies and frameworks as tools to optimize ways of working (rather than as an inflexible tick-list exercise) – is to empower teams to shape the way they do their work based on proactive mutual communication around what will delight customers.

This, of course, is a particularly important dimension to using Agility in the luxury industry sector. It’s vital that teams are supported to demonstrate a strong connection and understanding of how the products and/or services being developed/created are going to bring value and a luxury experience to customers, as well as equipping teams with the skills to demonstrate this impact through key metrics.

AC: Change can be challenging—what is the most surprising or unexpected obstacle you’ve encountered while guiding a team through an Agile transformation?

SC: The most surprising obstacle I’ve encountered was in the first year of my career in agility and was the tendency for senior leaders to default to prescribing what agility meant to them/the organization without opening up the channels of communication with colleagues at all levels of the organization.

There is such knowledge and expertise of how the work is done to create products and services by those at all levels of an organization, I have always been surprised where that doesn’t happen. It is a huge missed opportunity!

There is a phrase in agility called ‘Go to the Gemba’, which originates from the Lean and Kaizen context in agility, and fundamentally is about understanding where the work happens and originates, speaking with and observing colleagues in those spaces, rather than making decisions based on assumptions.

One of the aspects of my working with organizations and teams I love the most is bringing together and creating/optimizing communication and collaboration workflows between leadership and teams to enable a mutually continuous process of learning from each other.

AC: Agile principles can extend beyond the workplace—have you applied them in your personal life, and if so, what impact have they had?

SC: Yes, I most certainly have, and it’s been a very exciting and rewarding adventure doing so!

There is a concept called Personal Kanban which is all about how one can apply the principles of agility to living one’s life. Through the coaching I provide (not just in agility) I often observe that what clients claim to value in life invariably does not often align with how they choose to spend their time.

The insights I’ve generated through coaching clients have enabled me to reflect and be very selfaware of how I navigate my own life authentically, in a congruent fashion, and achieve what I want to in life, which has really amplified my personal brand!

Applying agile principles and an agile mindset of continuous improvement, inspecting, and adapting has led me to explore opportunities I would never have opened myself up to – including my very unique career portfolio – unless I’d been prepared to prioritize around what matters to me in life.

AC: Agile is the go-to method for tech teams, but what about other industries? Have you seen Agile work its magic in unexpected places, and how can non-tech teams make the most of it?

SC: I got involved in the world of Agility through the unconventional – yet exhilarating – route of introducing, implementing, and embedding Agile frameworks and methodologies (and the corresponding required cultures and mindsets) in organizations that had absolutely no experience or knowledge of Agility and the business value and competitive edge it would bring them.

For example, my first 3 contexts for introducing Agile transformations were in education, construction, and eco-housing. None of those organizations had any prior experience working Agile and yet it absolutely proved possible for non-tech teams to work more productively and generate value for their organizations as a result of it.

NON-TECH TEAMS ARE ACTUALLY NO LESS WELL-PLACED TO ADOPT AGILE WAYS OF WORKING THAN TECH/ SOFTWARE DEVELOPMENT TEAMS, EVEN THOUGH THE ORIGINS OF AGILITY ARE BEST KNOWN IN THAT CONTEXT.

This is because there can be a tendency to focus on the tooling side of implementing agility, whereas at the heart of the most agile teams are behaviors focused on iterative improvement, reducing time to market, and delighting customers, all of which require a willingness to be customer-centric and collaborate well, with a relentless commitment to refining the quality of products and adapting to customer needs.

That is a universal competitive edge to companies, whether they comprise tech and/or non-tech teams.

AC: What emerging trends or innovations do you believe will have the biggest impact on Agile’s future?

SC: Artificial Intelligence (AI) is already making a significant impact on Agile’s future and is almost inevitably going to do so in the future. However, not in the way that one might expect me to predict… it’s clear that with AI comes huge opportunities for automation of tasks and workflows.

However, anybody who has ever worked in a highperforming team and experienced the ‘flow’ that emerges when a team is really aligned on delighting their customers that they care about having an amazing experience knows that the experience their customers get is not just from the timely delivery of a product or the quality of the product.

Particularly in the luxury brand industry, it is about the customer experience of the entire journey end-to-end of a product or service being designed.

My view is that whatever transformation AI brings for Agile’s future as long as we have human customers, and however realistic the attempted interactions through mimicking human behaviors might be (for example, with the introduction of AI coaches) I believe that human customers are going to want to feel valued by humans who create bespoke, luxury experiences for them in a way that no technological simulation is ever going to fully capture.

HUMANITY AND TECHNOLOGY WILL BLEND IN THE FUTURE TO SUPERCHARGE THE POTENTIAL OF AGILITY EVEN FURTHER.

In an agile context, technology absolutely has its place as part of exciting developments. However, so too does humanity and I am full of anticipation to see how humanity and technology will blend in the future to supercharge the potential of agility even further.

To read the full interview, visit: www.worldluxurychamber.com

with

ANTÓNIO

PARAÍSO DECODING THE LUXURY INDUSTRY

LUXURY IS BOUGHT BY DESIRE, NOT NEED—IT'S EMOTION, EXCLUSIVITY,

TIMELESS

AND

PLEASURE THAT CAPTIVATE CLIENTS

Renowned luxury consultant and international speaker António Paraíso shares insights on the evolving world of luxury. From shifting consumer behavior to the impact of technology and sustainability, he reveals what defines modern luxury and offers a preview of his “Make Them Dream” webinar on crafting unforgettable brand experiences.

ALEXANDER CHETCHIKOV: António, with your experience working with prestigious brands worldwide, how would you personally define the essence of luxury today, and what key factors do you believe will shape its evolution in the next few years?

ANTÓNIO PARAÍSO: Well, luxury is a timeless concept of a way of life, very much related to mindset, culture, and behavior, where extreme quality, excellence, beauty, creativity, details, and exclusivity are desired and sought after. Although this way of feeling and living is timeless, luxury as

a concept has always evolved along with the evolution of society and the key factors that are shaping its essence today are very much related to sustainability, technology, and experiences.

Due to social revolutions since the late 80s of last century, luxury has also been very much democratized with the emergence of more powerful middle classes and new money. Personally, I see luxury evolving in the next decade into two different luxuries: one for old money and a different one for new money.

AC: In your upcoming “Make Them Dream” webinar, you introduce a 5-step formula for crafting engaging luxury experiences. Could you share a glimpse of these steps and explain why emotional engagement is so crucial in the luxury sector?

AP: Luxury is bought by desire and not by need. Money is not a problem; therefore, luxury clients value and are willing to pay high prices for pleasure, happiness, emotion, an exclusive lifestyle, and a sense of belonging to something that is not for everybody. When I studied Luxury Brand Management many years ago, one of my masters was French contemporary philosopher and sociologist Gilles Lipovetsky. Master Lipovetsky used to say in class that luxury and the superfluous have an anthropological nature and are absolute necessities of humans in order to affirm their superiority to other animal species, otherwise, our existence would be confined to survival and conservation.

In my webinar, I debate and share real examples of the 5 drivers for emotional engagement. These are the ingredients used by luxury brands to make clients dream, and they are all connected to surprises, storytelling, experiences as well as other factors that trigger pleasant emotions to generate desire and buying behavior.

AC: With your extensive experience across 50 countries, what are the most important cultural nuances you’ve encountered when tailoring luxury marketing strategies for different regions, and how can brands effectively navigate these differences?

AP: There are indeed cultural differences and nuances, but luxury as a mindset and way of life is a global phenomenon.

Even in different regions of the world, I have noticed that there are similarities in the behavior of old money individuals and there are also similarities among the behavior of new money individuals in different regions of the Globe and from different cultures, however, they are still embossed by culture and traditions.

Luxury is very much impacted by culture and education, hence, cultural traditions in different

corners of the World are used with elegance and refinement to add value and emotional engagement to client interactions.

And, there are also some differences in behavior, lifestyle, and desire between older and younger generations.

So, when designing luxury marketing strategies in different regions of the world, there is always a common ground related to quality, exclusivity, and emotion. But then the engagement triggers will have to be different according to the age, education, and cultural background of the target audiences that brands wish to seduce.

AC: As luxury continues to evolve, especially in attracting younger, affluent clients, what significant changes have you seen in their expectations, and what strategies should luxury brands adopt to stay relevant and connect with this demographic?

AP: There are indeed new generations of clients under 45 years of age entering the luxury market. According to research published by Bain&Co. and GWI, both Millennials and Gen Z represent more than 60% of luxury purchases, and this is expected to grow until the end of this decade.

They have higher purchasing power, different moral values, and lifestyles than those of their parents and grandparents.

In order to stay relevant and connect to these younger, affluent demographics, luxury brands are evolving to create “phygital” environments, blending technology and digital in their physical spaces, incorporating diversity and inclusion action plans, leveraging sustainability in everything they do and crafting engaging, unexpected experiences in their client interactions.

This is a challenge for all luxury brands, but they have clearly understood that they need to evolve and embrace Modern Luxury.

Read the full interview: www.worldluxurychamber.com

MALEK SEMAR

WATER

ADVOCATE, No Water No Us Founder and Entrepreneur

Malek Semar, WLCC board member, resilient entrepreneur and founder of No Water No Us, brings 20 years of entrepreneurial impact and environmental commitment. His journey spans tech leadership, global startups, and the matter of water.

ABOVE: SYLVIE CASTIONI - MALEK SEMAR

In 2018, driven by a profound sense of purpose, Malek dedicated himself entirely to addressing the pressing global water crisis. As the head of NWNU, supported by football legends Blaise Matuidi and Yohan Benalouane, Malek leverages the power of sports and a vast network of ambassadors, artists, and athletes to create a positive social impact and support vital water-focused projects. His dedication has positioned him as a prominent international speaker, addressing critical water challenges at prestigious forums, including the G20 2023 and COP28, as well as with the United Nations and within academic circles. He is also an active member of the African Order of High Schools and Universities. Called throughout the world, “The Voice of Water”, Malek Semar is a game-changer who shares his priceless expertise about water.

Malek Semar’s unique perspective and dedication to environmental awareness will be a significant asset to the World Luxury Chamber of Commerce. His deep understanding of water scarcity and his proven ability to build impactful initiatives will be instrumental in guiding the WLCC and its members towards a more sustainable future. Specifically, Malek will champion the integration of environmental consciousness within the luxury sector.

“We are thrilled to welcome Malek Semar to our Board of Directors,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce.

“His exceptional entrepreneurial journey, coupled with his deep commitment to water conservation and environmental sustainability, aligns perfectly with the WLCC’s vision for a future where luxury and responsibility go hand in hand.

Malek’s passion and expertise will be invaluable as we empower our members to lead the way in combining business success with meaningful climate action. We anticipate collaborating closely with Malek to launch impactful sustainable initiatives that will further bridge the worlds of luxury and environmental responsibility.”

Malek Semar commented, “I am honored to join the Board of World Luxury Chamber of Commerce and contribute to its mission of fostering excellence and innovation within the luxury sector. I believe there is a powerful opportunity to harness the influence and resources of luxury brands to address critical environmental challenges, particularly the global water crisis. I look forward to working alongside fellow board members and WLCC members to cultivate a future where luxury is synonymous with sustainability and positive impact.”

For more information about Malek Semar’s activity, visit : www.nowaternous.com

with NEEN JAMES

LUXURY LEADERSHIP AND THE ART OF EXCEPTIONAL EXPERIENCES

LUXURY ISN’T WHAT YOU SELL—IT’S HOW YOU MAKE PEOPLE

FEEL THROUGH ATTENTION AND CONNECTION

In this exclusive interview, leadership strategist Neen James explores how luxury principles—attention, personalization, and connection—can redefine executive success. Drawing from her upcoming book Exceptional Experiences, she reveals how true luxury lies in creating transformative moments that elevate leadership and business impact.

ALEXANDER CHETCHIKOV: Neen, how do you define luxury in today's business landscape, and how does it intersect with leadership and executive success?

NEEN JAMES: Luxury isn't about expensive things—it's about exceptional experiences and human connection. The most successful leaders focus on deepening relationships and apply principles of personalization and attention; they elevate their impact and create meaningful connections that drive business success across any industry.

AC: Your book explores strategies to enhance leadership through luxury principles. Can you share insights into these luxury levers?

NJ: My Experience Elevation Model™ features five luxury levers: entice captivates attention through storytelling; invite creates a sense of belonging through sophisticated communication; excite creates share-worthy experiences engaging all five senses; delight anticipates needs clients didn't even know they had; and ignite transforms clients into advocates.

This model and consulting process increases mind share (to be top of mind for our clients) and market share, driving revenue while building unforgettable client experiences.

AC: In a rapidly evolving market, what strategies must executives adopt to lead with impact while maintaining exclusivity and prestige?

NJ: Successful luxury leaders implement systematized thoughtfulness to ensure personalized attention at scale. They "listen with their eyes," paying full attention to understand clients on a deeper level. They learn to speak the "luxury language" tailored to different luxury mindsets, which you can learn more about in our proprietary research study into the Luxury mindset. They create "champagne moments"— transforming everyday transactions and interactions into extraordinary memories through thoughtful details and personalization.

AC: What defining traits set apart exceptional executives in high-stakes luxury industries?

NJ: I've discovered several distinctive traits in my speaking and consulting work with leaders across many luxury industries. The most influential luxury leaders can articulate a clear vision and possess "contagious confidence" that inspires trust. They are master communicators who also approach conversations and relationships with profound curiosity. They can elevate transactional experiences to transformational experiences and create memorable moments while maintaining their distinctive luxury voice that builds client and team advocates and brand loyalty. When leaders think like concierges, to anticipate needs people don’t even know they have, they will lead their industry.

We'll see sophisticated integration of high-tech and high-touch approaches, with AI handling routine tasks while human talent delivers deeper personalization and customization. Sustainability has become non-negotiable, creating opportunities in the luxury economy. As digital experiences become ubiquitous, we'll see renewed appreciation for craftsmanship, storytelling, and authenticity, with products valued for the experiences they create rather than their status. Leaders who thrive will envision bold futures while implementing thoughtful strategies through continuous learning and diverse perspectives.

AC: What is the most impactful mindset shift leaders must make to create exceptional experiences?

NJ: Leaders must adopt a luxury mindset and build relationships that create advocates for life. This shift doesn't require massive budgets—it requires systems of elevation, intentionality, customization, and creating space for personalization. Luxury isn't about what you sell— it's how you make people feel. Luxury is about attention and human connection.

AC: Finally, which World Luxury Chamber of Commerce initiatives are you most excited about?

NJ: I'm particularly energized to deliver executive programs and webinars in the Luxury Education Hub for transformational learning opportunities for luxury professionals. The Luxury Library builds an invaluable repository of wisdom, preserving our industry's heritage while inspiring innovation. These initiatives elevate the entire luxury ecosystem by fostering collaboration and crosspollination of ideas—something worth raising a glass of champagne to!

AC: What major shifts do you foresee in these sectors over the next 5-10 years?

NJ: The luxury landscape is transforming from pure exclusivity toward thoughtful inclusivity— maintaining its unique quality while expanding to experiences that make everyone feel valued.

Read the full interview: www.worldluxurychamber.com

with MASSIMO BASILE

A VISIONARY IN LUXURY MEDIA

LUXURY MEDIA THRIVES ON AUTHENTICITY, STORYTELLING, AND A COMMITMENT TO EXCELLENCE IN EVERY NARRATIVE WE SHARE

Massimo Basile is a visionary in luxury publishing, founding Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine. His work celebrates luxury, investment, and Italian craftsmanship, and as a media partner of the World Luxury Chamber of Commerce, he bridges tradition and transformation in the global luxury sector.

ALEXANDER CHETCHIKOV: Massimo, what inspired you to create your luxury publications, and how do you see them impacting the media landscape?

MASSIMO BASILE: The inception of Celebre Magazine World, Luxury Investment Magazine, and Rinascimento Magazine was driven by a profound desire to curate platforms that encapsulate the quintessence of luxury, investment, and Italian craftsmanship. Each

publication serves as a guiding light, illuminating the intricate narratives and unparalleled artistry that define these realms. Through meticulously curated content, we aim to enrich the luxury media landscape, offering our discerning readers enlightening and inspiring insights.

AC: How do you maintain consistency across multiple magazines while ensuring each has its unique voice?

MB: Consistency across our publications is achieved through a steadfast adherence to our core values of integrity, excellence, and innovation. Each magazine is imbued with its distinct voice, reflecting the uniqueness of its focus area. This is accomplished by fostering a collaborative editorial environment where creativity is encouraged and meticulous attention to detail is paramount.

AC: What role does storytelling play in luxury media, and how do you ensure authenticity in these stories?

MB: Storytelling is the lifeblood of luxury media, serving as the conduit through which artisans’ and creators’ passion, heritage, and craftsmanship are conveyed. We are committed to presenting these narratives with authenticity and respect, providing a platform that honors their work and offers our audience a genuine connection to the creators’ journeys and philosophies.

AC: As a leader in luxury publishing, what are some of the most exciting developments in the luxury sector right now, and how are you addressing them through your publications?

MB: The luxury sector is witnessing a dynamic shift towards sustainability, digital innovation,

and personalized experiences. Consumers are increasingly valuing ethical practices, technological integration, and bespoke services. Our publications are at the forefront of these developments, highlighting brands and artisans who exemplify these trends and providing our readers with insightful analyses and features that reflect the evolving landscape of luxury.

AC: The luxury industry is constantly changing. How do you stay ahead of the curve and ensure that your magazines remain relevant in a fastpaced and evolving market?

MB: Staying ahead in the ever-evolving luxury industry necessitates a proactive and adaptive approach. We continuously engage with industry leaders, attend key events, and invest in research to remain informed about emerging trends and shifts. By embracing innovation while remaining true to our core values, we ensure that our publications set benchmarks in the luxury media domain.

Read the full interview: www.worldluxurychamber.com

Connect with Massimo on LinkedIn

ABOVE: CELEBRE

THE MOST ANTICIPATED LUXURY EVENTS

IN THE SECOND HALF of 2025

As 2025 progresses, the global luxury landscape is alive with exceptional gatherings designed for innovators, tastemakers, and industry leaders. Here is your curated guide to the most exclusive events shaping the months ahead.

From June to December, the second half of the year is brimming with events that define the essence of luxury across travel, design, real estate, and innovation. June opens with the Emotions Travel Show in Madrid, where top European hospitality providers connect with elite travel advisors through curated appointments and cultural experiences. In Shanghai, Design Shanghai brings together world-class architecture and design professionals for four days of exhibitions and networking. Thailand’s Travel + Leisure Luxury Summit Asia focuses on wellness and social impact in hospitality, while TexPremium in London showcases premium textiles in an exclusive setting. Culinary excellence takes center stage in Aspen at the Food & Wine Classic, while Bangkok hosts the Branded Residences Forum, spotlighting luxury property development. Singapore’s ILTM Asia Pacific wraps up the month, linking top-tier travel suppliers and advisors.

In July, New York welcomes the World’s Best Summit by Travel & Leisure, celebrating leadership and innovation across industries. August leads to Paris for the International Conference on Tourism, Marketing, and Hospitality, where scholars and professionals delve into the latest research in tourism. September kicks off with the Luxury Innovation Summit in Geneva, fostering dialogue between luxury brands and tech pioneers. Paris’s Maison & Objet showcases interior design trends, and Monaco’s Yacht Show displays the finest superyachts, drawing enthusiasts and industry leaders alike.

October continues the momentum with Vienna’s Design District event, featuring innovations in lifestyle and interiors. The Bahamas hosts ILTM North America, while Barcelona's Salón Náutico highlights maritime excellence. Hong Kong’s Business of Luxury Summit explores trends and opportunities in the Asian market, followed by Future Hospitality Summit World in Dubai, addressing the future of the hospitality sector. Milan concludes the month with the Luxury Hospitality Conference.

November’s highlights include Dubai Design Week, the Abu Dhabi International Boat Show, and Qatar Travel Mart in Doha, each offering insights into evolving luxury sectors. December features ILTM Cannes, the pinnacle event for luxury travel professionals, and LPS Shanghai, a premier showcase for global high-end real estate. The season concludes in Amsterdam with MASTERS EXPO, Europe’s exclusive luxury business fair, offering a glimpse into tomorrow’s premium innovations.

To stay informed about these prestigious events and more, subscribe to the WLCC newsletter for curated insights and insider access to the world of luxury.

Explore the full list: www.worldluxurychamber.com

WLCC LUXURY EDUCATION HUB

ELEVATING EXPERTISE in the World of Luxury

The World Luxury Chamber of Commerce Luxury Education Hub offers exclusive executive programs, webinars, and training for professionals in luxury. Connect with global thought leaders and top institutions shaping the future of luxury.

As a member of the World Luxury Chamber of Commerce, you benefit from privileged access to high-impact learning experiences. Enjoy exclusive discounts on elite programs hosted in Switzerland, Italy, Germany, and beyond. Engage with expert-led workshops and webinars that tackle today’s most relevant topics—sustainability, customer behavior, innovation, and brand strategy—and gain real-world skills through in-depth case studies, panel discussions, and mentorship programs.

This unique initiative is more than just a place to learn—it's a place to grow. Designed for those who lead with purpose and passion in luxury, the WLCC Luxury Education Hub helps refine your edge and expand your network, with development categories that include virtual conferences, certification programs, and executive coaching.

Upcoming Webinars

Join us online for these thought-provoking, expert-led sessions:

• The Fascination of Luxury: Tangible vs. Intangible

June 12, 2025 – 10:00AM NY / 3:00PM London

• Hermès vs. the Others: Financial Analysis

June 18, 2025 – 12:00PM NY / 5:00PM London

• Winning with Agility 17 July, 2025 – 11:30AM NY | 4:30PM London

• Exceptional Experiences 28 August, 2025 – 11:30AM NY | 4:30PM London

Featured Executive Programs

• Global Leaders Program

Milan | June 29 – July 4, 2025

• International Board Program

Milan & St. Gallen | July 10 – Sept 26, 2025

• Senior Management Program

Berlin & Milan | Sept 10 – Oct 1, 2025

• Global Risk Management

Florence | Nov 3 – Nov 7, 2025

From strategic leadership to agile transformation and luxury branding, the Hub is also proud to feature world-renowned speakers including Francis Srun, António Paraíso, Alexandre Ferragu, Neen James, Chris Roebuck, Susannah Chambers, and many more. Each expert brings deep industry knowledge and a commitment to excellence, ensuring your learning experience is as inspiring as it is practical.

“This initiative marks a bold step in WLCC’s commitment to excellence in luxury education,” said Alexander Chetchikov, President of the World Luxury Chamber of Commerce. “Through expertled content and executive-level learning, we’re creating a global hub for inspiration, knowledge, and industry advancement.”

Whether you're preparing for your next board role, leading a global retail team, or launching a new luxury venture, the WLCC Luxury Education Hub offers the tools, training, and connections to elevate your career.

Explore the WLCC Luxury Education Hub: www.worldluxurychamber.com

SDA BOCCONI PARTNERS WITH WLCC

TO OFFER EXCLUSIVE EXECUTIVE

Education Opportunities

The World Luxury Chamber of Commerce (WLCC) proudly partners with SDA Bocconi, offering members exclusive discounts on top executive programs, providing elite learning opportunities for professionals in the luxury and business sectors.

WLCC Members gain leadership skills via exclusive program rates.

Executive Programs Available with Exclusive Discounts:

• Global Leaders Program

(5 days: June 29 – July 4, 2025), Directed by Prof. Emanuela Prandelli

• International Board Program

(4 days: July 10 – September 26, 2025) – In partnership with the University of St. Gallen

• Senior Management Program

(6 days: September 10 – October 1, 2025) – In partnership with ESMT Berlin

• Global Risk Management – Florence (4 days: November 3–7, 2025) – In partnership with EUI

Additionally, to encourage women’s participation in executive education and support their professional development, a special discount dedicated to women will be automatically applied to members.*

A Shared Vision for Excellence in Business Education

SDA Bocconi School of Management has long been committed to empowering professionals, entrepreneurs, and business leaders with the knowledge and skills needed to drive innovation and success. With a dynamic, research-based approach to education, SDA Bocconi fosters a hands-on learning environment that prepares individuals to navigate the complexities of the global business landscape.

“We are thrilled to join forces with SDA Bocconi School of Management in providing our members with access to world-class executive education,” said Alexander Chetchikov, president of the World Luxury Chamber of Commerce. “This partnership reflects our commitment to fostering leadership and excellence in the luxury industry.”

*Please note that discounts cannot be combined.

For more information and to enroll in an executive program, visit: www.worldluxurychamber.com

THE POWER OF AWARDS

HOW WINNING THE LUXURY LIFESTYLE AWARDS elevates your brand

ABOVE: WILLIAM RAVEIS

The Luxury Lifestyle Awards are back for 2025, and nominations are officially open! This is your chance to step into the global spotlight and showcase the exceptional work you’ve poured your heart and expertise into.

Let’s talk about why these awards matter, what they can do

Why Should You Apply?

Imagine your brand being recognized on a global stage—highlighted among the very best in the world of luxury. That’s the prestige that comes with winning a Luxury Lifestyle Award. It’s more than a trophy—it’s a testament to the excellence, creativity, and passion that defines your work. This recognition boosts your credibility, sets you apart from the competition, and reinforces your status among industry leaders and discerning clients alike.

But beyond the honor, it's a door to extraordinary opportunity. Winners gain access to global marketing campaigns that elevate their visibility, introducing their brand to new audiences and untapped markets. Whether you're launching a new product, expanding into a new region, or simply reinforcing your current presence, the award becomes a trusted stamp of excellence that speaks volumes to luxury consumers.

Even more powerful is the ripple effect. Being recognized strengthens trust among your existing clientele while attracting new ones. It sparks conversations, builds brand loyalty, and opens new business opportunities. In an industry built on reputation, trust, and exclusivity—this kind of exposure is invaluable.

Where Does Your Brand Fit In?

Luxury comes in many forms, and so do the award categories—ranging from architecture, interior design, and property development to real estate, hospitality, food and beverage, wine and spirits, and even construction materials. No matter your niche, there’s a place for you to shine.

If you’re an architect, it’s about creating iconic spaces that define skylines. For interior designers, it’s your chance to highlight spaces that evoke emotion and elegance. Real estate professionals can showcase developments that exceed expectations in every detail.

In hospitality, food, and beverage, it’s your ability to create unforgettable, world-class experiences. Even those in supporting industries—like materials, accessories, or gourmet goods—play a crucial role in defining what true luxury means today.

How Brands Amplify Their Success

Winning doesn’t end with the award—it’s just the beginning. Share the news across your website, social media, and marketing materials. Use it to pitch media stories, build client trust, and attract collaborations. It’s your brand’s moment in the spotlight—maximize it.

Why This Year?

2025 is the year to shine. The world of luxury is evolving faster than ever, and this is your chance to show how you’re leading that change. Whether you’re pushing the boundaries of design, delivering exceptional guest experiences, or crafting products that redefine indulgence, the Luxury Lifestyle Awards are your stage.

Are you ready to be celebrated? visit: www.luxurylifestyleawards.com

WLCC MEDIA HUB

WHY MEDIA EXPOSURE MATTERS IN LUXURY

Builds Credibility

In luxury, image is everything. To gain prestige, trust, and visibility among HNWIs, strategic media placement is key. WLCC’s Media Hub offers members discounted exposure in the world’s most influential luxury magazines.

WHAT IS THE WLCC MEDIA HUB?

The WLCC Media Hub is an exclusive benefit for World Luxury Chamber of Commerce members, offering privileged access to premium media placements in globally renowned outlets such as Robb Report, Forbes, Prestige, and Portfolio. Members enjoy up to 80% off select offers, including print and digital editorials, interviews, product features, email campaigns, and competitions.

WHO IS IT FOR?

Exclusively for WLCC members—luxury entrepreneurs, CEOs, and high-end brand leaders—this platform is ideal for those seeking elevated visibility among affluent, influential audiences.

Being featured in respected publications establishes instant trust and authority.

Targets Affluent Audiences

These outlets reach high-net-worth individuals and luxury decision-makers.

Drives Global Visibility

Enhances brand awareness and prestige locally and internationally.

Boosts SEO

Online features generate valuable backlinks and organic traffic.

Delivers Longevity

Print features are collected, digital ones remain searchable.

Opens Doors

Media exposure can lead to strategic partnerships and clients.

Tells Your Story

Editorials create emotional connections and inspire loyalty.

Strengthens Competitiveness

Keeps your brand top-of-mind in a saturated market.

WHY THESE OUTLETS?

WLCC Media Hub partners embody luxury: highend content, curated exclusivity, visual excellence, and deep audience engagement—making them ideal platforms for luxury storytelling.

EXCLUSIVE exposure

This is just a glimpse of the media opportunities available within our vast network. Get in touch to explore the full spectrum of options and discover how we can strategically position your brand for maximum impact and success.

WLCC LUXURY LIBRARY CURATE LUXURY industry reads

The Luxury Library is a curated hub for luxury professionals and avid readers, offering exclusive insights, essential reads, and dynamic discussions to elevate your knowledge and passion for the world of luxury.

Welcome to The Luxury Library, your premier source for curated knowledge tailored to luxury industry professionals and enthusiasts alike. Created by the World Luxury Chamber of Commerce (WLCC), this platform brings together an exclusive selection of books that decode the complex world of luxury—from brand storytelling and experiential marketing to high-end client relationship building.

Whether you’re a seasoned executive, a luxury entrepreneur, or an aspiring professional, The Luxury Library is designed to inspire and inform. Dive into our “Must-Read Books by WLCC” collection, where you'll find titles like Selling Luxury by Robin Lent & Genevieve Tour, and Unreasonable Hospitality by Will Guidara—books that reveal what it takes to build exceptional luxury experiences and drive brand loyalty.

But The Luxury Library offers more than just reading lists. Through Author Talks & Events, we bring bestselling authors and thought leaders directly to our community with engaging webinars, book clubs, and live Q&As. These events offer a rare opportunity to delve deeper into the minds behind the most influential works in luxury.

Join our Book Discussions to connect with other industry leaders, share insights, and explore the future of luxury through the lens of literature. And if you have a favorite title or an undiscovered gem, you can even recommend a book for our next in-depth review.

From bestsellers to hidden gems, The Luxury Library is your trusted companion for navigating— and thriving in—the evolving world of luxury.

Secrets of Top Luxury Agents

MICHAEL LAFIDO

Secrets of Top Luxury Agents by Michael LaFido is a practical and inspiring guide for real estate professionals aiming to succeed in the luxury market. Combining expert interviews, mindset shifts, and actionable strategies, LaFido reveals how branding, confidence, and consistency can elevate agents from average to elite in high-end real estate.

Read full review

Selling Luxury

ROBIN LENT AND GENEVIÈVE TOUR

Selling Luxury by Robin Lent and Geneviève Tour is a must-read guide for mastering high-end sales. Emphasizing emotional intelligence, personalized service, and storytelling, it redefines sales professionals as "Sales Ambassadors." The book highlights relationship-building over hard-selling, teaching how to embody brand values and create lasting, trust-based client experiences.

Read full review

Unreasonable Hospitality

WILL GUIDARA

Unreasonable Hospitality by Will Guidara reveals how going above and beyond can transform businesses and relationships. Blending memoir and leadership lessons, Guidara shares how extraordinary, thoughtful gestures create lasting impact. With heart, creativity, and practical wisdom, he shows that generosity and connection are the true keys to excellence across any industry.

Read full review

The Luxury Strategy

KAPFERER AND BASTIEN

The Luxury Strategy by Kapferer and Bastien redefines luxury branding, emphasizing exclusivity, craftsmanship, and storytelling over mass marketing. It reveals how iconic brands maintain rarity and dreamlike appeal, while navigating digital challenges and global markets. This insightful guide blends academic rigor with practical lessons for sustaining true luxury in a modern world.

Read full review