50 Central Park South #28 Sotheby's Brochure

An innovative luxury real estate practice that provides an elite level of concierge service, unparalleled world-class marketing, a hands-on business approach and exceptional results.

ABOUT

CAROL STAAB About Her Bespoke Real Estate Practice CAROL STAAB is a top-ranking multi award-winning luxury New York residential real estate broker for over 25 years. She has a bespoke residential practice where her clients receive a concierge level of highly personalized service. Carol is featured as a luxury real estate expert on TV networks such as Fox, CBS, and Newsmax. She is frequently quoted in the media such as the WSJ, New York Times, and The New York Post. In addition, Carol is the coauthor of Luxury Home Selling Mastery and Luxury Home Selling Mastery II. Carol’s analytical and creative process of marketing her client’s properties is what sets her apart. She assesses her client’s goals and their property thoroughly. She develops a strategic world-class marketing plan that includes the highest quality of marketing collateral and a very creative compelling property video. In addition, she uses the power of social media, PR, and advertising to build a brand around the property, the building, and the neighborhood.

The marketing plan casts the widest net of property exposure in the global marketplace. Carol has enormous success with properties that fail to sell.

Her clients often refer to her as their “real estate doctor.”

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Carol’s buyers benefit from her expert market knowledge. She helps her buyers pinpoint their dream home, negotiates fiercely on their behalf, and guides them seamlessly through the entire buying process and beyond.

Carol has lived on Fifth Avenue on the Upper East of Manhattan for the past 25 years. She served on her condominium board for over 10 years. Her charities include the Central Park Conservancy and the Ronald McDonald House where her husband serves on the board. Carol has a second home in Southampton, NY where she sees many of her Manhattan neighbors and clients. In addition, she is a member of the elite Core Club in Manhattan as well as an avid tennis player and skier.

CAROL’S

TESTIMONIALS We are delighted to share the

In a crowded field of real estate

Carol Staab recently represented me

I am delighted to share the excellent

excellent experience that we had with

agents, I am happy to share that

in the sale of 1049 Fifth Avenue #11C.

experience that I had with my real

Carol Staab who sold our beautiful

one professional in New York City

Carol has over 25 years of experience

estate broker, Carol Staab. This is

condominium at 1049 Fifth Avenue

stands out. Carol provided an

and has excellent market knowledge.

the second time that I have hired her.

#14A. We could not have been more

outstanding level of service, follow

Carol is an excellent marketer. The

The first time, Carol sold my condo at

pleased and would not hesitate to

up, creativity and an ingenuity to sell

photos were beautifully staged by a top

1049 Fifth Avenue. She aggressively

recommend her to be your broker

my condominium 3C at 1049 Fifth

virtual stager. In addition, Carol had

marketed my condo and achieved a

to help you get a prompt sale at

Avenue in a very challenging market.”

a narrated video created that showed

highly successful sale despite the very

buyers the lifestyle my apartment had

challenging views. The second time,

to offer. Her marketing produced many

Carol sold my co-op at 860 Fifth Avenue

showings. Buyers loved my apartment

#16A. Her marketing plan included

however they kept passing it by due

top photography and a creative video.

to partial obstruction from the water

Carol marketed my co-op widely. As

towers. Carol was confident that she

a result, there was much interest.

could get my apartment sold in the

Buyers loved my co-op because it was

time frame I needed. After all, she sold

beautifully renovated and had great

one apartment that faced brick walls

Central Park views. I preferred to have

three times over the years. She found

my apartment sold with the furnishings.

a buyer and the contract was signed.

Her hard work paid off. She not only

She collaborated seamlessly with my

found me the perfect buyers, but they

attorney and all the parties involved.

also ended up buying my apartment

She was very caring, responsive and

with all the furnishings and almost

kept me constantly updated. Carol

the entire contents. At the end of the

is very passionate about helping her

day, all I had to do was to pack my

clients achieve their goals. I highly

clothes and my art. Carol negotiated

recommend her to anyone looking to

fiercely on my behalf. The buyers paid

sell their home in New York.”

all cash, the flip fee and closed on the

the highest price possible. In terms of comportment, Carol is elegant, poised, knowledgeable and strategic.”

Elizabeth Ailes – Widow of Roger Ailes, Chairman of Fox News

Daniel Annese – Global Brand President, Estee Lauder

Your design and implementation of an aggressive marketing plan was

I just want to take a moment to let you know how pleased we are with the services and performance of Carol Staab in the sale of our penthouse at 1049 Fifth Avenue. She worked tirelessly on our listing both in the marketing and showing the penthouse to perspective clients and culminated a prompt all cash price offer at the full $14,950,000 asking price.”

Nancy Karwick – Seller and Managing Member, Brookwood Management

vital to the success of the sale.

I know that you promoted the penthouse locally, domestically and internationally to all your exclusive luxury networks. Your hands-on approach was exceptional. Your constant communication kept us fully informed of the status of all the offers.

Most importantly, your negotiating skills produced a full all cash offer for the penthouse at $14,950,000.”

Donald Freedman – Berman & Freedman, Attorney for the Seller

Vernon Brown – CEO and Founder, Brown & Company

date of my choice. If you are selling your Manhattan apartment, I highly recommend Carol Staab.”

Martin Greenberg – Chairman, Sterling Commodities

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RECENT

TELEVISION

SALES

930 FIFTH AVENUE #18H

555 PARK AVENUE #7E

860 FIFTH AVENUE #16A

1049 FIFTH AVENUE #11C

Property Video

Property Video

Property Video

Property Video

Success Story Video

Success Story Video

Success Story Video

Success Story Video

1049 FIFTH AVENUE #14A

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APPEARANCES

1049 FIFTH AVENUE #PH3

30 E 85TH STREET #20A

985 PARK AVE GARDEN TRIPLEX

Property Video

Property Video

Property Video

Property Video

Success Story Video

Success Story Video

Success Story Video

Success Story Video

FOX

CNBC

FOX

CHEDDAR

Housing Outlook & Millennials

Gym Closing

MEDIA

MENTIONS

Navigating the Housing Market During a Pandemic

Filling the Luxury Glut

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SELLING

YOUR

GUIDE

SUCCESS PLAN

My Bespoke Approach to Selling Your Luxury Home An Innovative and Creative Process for Your Success

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Your needs, desires and challenges are thoroughly discussed. Then I conduct a full review and analysis of your property including careful interpretation of sales data, market trends and your timeline.

The outcome of this analysis helps to determine the best asking price as well as to help me develop a marketing plan that aligns with your goals.

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I develop a brand identity for your property and build an aggressive promotional strategy around it.

It’s a similar approach taken by top luxury property developers.

I then collaborate with my team of the best photographers, stagers, videographers, publicists, and graphic designers to create the highest level of marketing assets to promote your property. These marketing assets strongly influence the perception of your property in the eyes of the buyer.

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After the branding is complete, I promote your property through many channels to cast the widest net possible. After all, a great marketing campaign without massive reach is ineffective.

Therefore, my approach includes digital and print strategies, social media, advertising, PR mentions and networking events.

In addition, your property is promoted to my very high and ultra-high net worth global network. My marketing campaigns generates a high level of buyer interest.

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Property tours are conducted personally by me, not delegated to an assistant. My belief is that how a property is shown and what is said or not said can make all the difference between buyers moving forward or just crossing your property off their list.

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An offer is made by a buyer.

I negotiate fiercely on your behalf to get the best outcome possible.

After an offer is accepted, I collaborate closely with your attorney to make sure all the documents are provided for the transaction and to answer any

LISTING LAUNCH

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The closing is scheduled and goes smoothly. From the moment you start working with me, my bespoke white glove concierge

questions.

service starts and follows

Contract negotiations are

beyond. My mission is for you

conducted between the buyer’s and seller’s attorneys. After all the terms of the contract are agreed upon, you will sign the contract.

If you are selling a co-op or condominium a board application is required. I will review the board application with the buyer’s broker to make sure that is complete before it is submitted to the board for approval. After the board

you through the closing and to have a successful sale and an exceptional five-star client experience.

SHOWINGS

OFFERS

SUCCESSFUL SALE

MARKETING S T R AT E G Y S TA G E

C O M M U N I C AT I N G THE MARKETING M E S S A G E S TA G E

N E G O T I AT I O N & CLOSING S TA G E

Content & Distribution

The Art of Persuasion

The Art of the Deal

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Custom Luxury Photography

The Art of Private Showings

Strategy Management

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Exceptional Video Narrative

Broker Open Houses

Negotiations, Managing Emotions

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Compelling Storytelling

Careful Articulation of the Comps

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Professional Copy writing

Tracking & Analysis of Marketing

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Media Partners, PR & the Press

Positive Emotion Induction

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Social Media Strategies •

Print Strategies

Neighborhood Knowledge Lifestyle Promotion

Contract Signing, Timely and Close Communication with All Parties •

Submission of a Stellar Board Package •

Approval & Closing •

Bespoke Concierge Service from Start to Finish and Beyond

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Influencer Strategies •

Sotheby’s International Realty and Carol Staab Exposure

application is approved the closing can be scheduled.

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VIRTUAL

STAGING Top Luxury Virtual Staging Helps Sell Homes

CASE HISTORY #2

1049 Fifth Avenue #11C was on the market for over 300 days and failed to sell. After I took over 11C I was able to achieve two strong offers in just 11 days. A very aggressive marketing plan that included top photography, powerful staging and a “bespoke” custom video showed buyers the great lifestyle that 11C had to offer. Look at the amazing before and after photos below. Who you hire as your broker makes all the difference!

LIVING ROOM BEFORE

LIVING ROOM AFTER

MASTER BEDROOM BEFORE

MASTER BEDROOM AFTER

DINING ROOM BEFORE

DINING ROOM AFTER

CASE HISTORY #1

555 Park Avenue #7E living room. Buyers purchased 7E after being able to visualize themselves in this elegant contemporary design. The 7E property video also shows this dramatic transformation.

LIVING ROOM BEFORE

LIVING ROOM AFTER

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GUEST BEDROOM BEFORE

GUEST BEDROOM AFTER

ONLINE

PRESENCE With nearly 90% of buyers searching for property online, Sotheby’s International Realty averaged more than 52M visitors per year on its website in 2023. We had 41% organic search traffic and there were 88M videos played on our website.

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

In addition, your listing will also be featured on my own exclusive luxury website — designed to showcase your property to the most discerning and affluent buyers in the market.

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DIGITAL MARKETING

PRINT MARKETING

COLLATERAL

COLLATERAL

Email Marketing

Trifold Brochure Digital Flipbook

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ADVERTISING

MARKETING

PLAN

SOCIAL

VIDEOS

MEDIA

Through our strategic partnerships and long standing relationships with media outlets, your property will be placed in all the right places.

Luxe Exposé

Full page Ads Appeared In the Robb Report, New York Post & Hampton Magazine

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LUXURY LIFESTYLE

NEIGHBORHOOD

PROPERTY TOUR

SUCCESS STORY

My 1049 Fifth Avenue Full Renovation

The Sotheby’s International Realty brand as well as our brokerage create exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

Step Into the Upper East Side with Carol

Wall Street Journal

930 Fifth Avenue #18H Narrated Property Video

How I Sold 930 Fifth Avenue #18H

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LUXURY VIDEO

BESPOKE CONCIERGE

MARKETING

SERVICES

Carol Staab is without a doubt, the best broker in New York. Over the years,

Video Marketing of The Ritz Carlton 50 Central Park South #28

she has found us luxury apartments that have gone above and beyond our hopes and expectations. Carol knows the City and the finest buildings. She knows the best providers in the City Carol sold our co-op on the Upper East Side, a number of years ago, within record timing. She found the right buyers to get the deal done as quickly as possible. She also represented us in the purchase of our present apartment on Park Avenue. Given her knowledge of the industry, paired with

PROPERTY VIDEO

Luxury Narrated Property Video

SELLING

The Ritz Carlton Residence

NEIGHBORHOOD Step Inside Billionaire’s Row with Carol

MY ULTIMATE GOAL is to provide my clients with an exceptional experience through my concierge level of service. I offer an end-to-end service experience

that I specifically, diligently, and carefully curate that becomes my bespoke service.

It all starts with my “seal” team that consists of my own PR firm, marketing director, graphic designer, videographers, administrative/research assistant, and

two licensed real estate agents who assist me with my property listings. Being

Robb Report “ Top 200 Art Collector’s Event at the Ritz #28

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SHORT FORM

50 Central Park South #28 Short Form Video For Social Media

the first person that came to mind when my husband and I recently considered remodeling our kitchen. Carol connected us with a top contractor,

and efficiently. She provided us with lawyers, painters, movers and service personnel of every type. She is almost psychic when it comes to the needs of a buyer. This is not hyperbole. I sincerely believe there is no one better to help a buyer or seller to find New York home.

When you have real estate needs, call Carol and get the best apartment and the best deal possible.”

Joanne Stone Morrissey

and within days we were presented with a full renovation plan, that included everything we had requested

Carol is the ultimate professional real

able to showcase a trophy property in the likes of The Wall Street Journal or

and more. Carol is one of a kind.”

estate broker. Her abilities to develop

a quick sell for my seller.

Kristin Ursano – Client of 10 years, 141 E 72nd Street & 655 Park Ave

social presence for selling an owner’s

Mansion Global exponentially expedites the sale process, ultimately resulting in

ART NEWS

her tremendous connections, she was

and can get them to do the work quickly

the right message, collaterals and property in NYC is best-in-class. We

The most valuable benefit from hiring a real estate concierge is having a bespoke

successfully sold a property with Carol’s

buying or selling process, but to assist you in so many other areas of your life for

through the entire process was first

broker who you can count on to make your life so much easier not just during the

help and her diligence and service

many years to come.

class. A happy client that is happy to give a strong 5-star recommendation!“

Ed Kopko – Seller of 418 50th St PHA, Author of Project Bold Life

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WHERE OUR

THE CAROL STAAB

CLIENTS ARE

DIFFERENCE Unmatched Luxury Real Estate Expertise

Choosing Carol Staab is an investment in unparalleled marketing and advisory excellence, tailored to your unique goals and Manhattan property. In addition, Carol offers her clients a bespoke concierge service.

26,500

1 , 11 5

84

143B

#1

Advisors Worldwide

Offices Worldwide

Countries and Territories

Global Sales Volume

Highest Average Sale Price Per Listing

2023, USD

Source: The Real Deal

MAESTRO OF LUXURY MARKETING

EDUCATOR & STORYTELLER

INDUSTRY-ACCLAIMED EXPERTISE

UNPARALLELED COMMITMENT

Carol crafts a strategic, global marketing

Carol is a trusted industry leader. Her

With regular appearances on esteemed

Carol personally conducts property

plan focused on branding your property

educational videos and publications

TV networks and mentions in top-tier

showings and has a strong track record

and articulating the marketing message

empower clients, turning transactions into

publications, Carol sets a gold standard in

of converting these interactions into

through numerous channels.

informed decisions.

luxury real estate consultancy.

successful sales.

2023 Listings

Carol Staab and Sotheby’s are ready to connect you with the most qualified buyers from around the globe. Our unparalleled network works together to meet your needs and expectations.

Choosing Carol Staab is choosing unparalleled expertise in luxury real estate. Your journey toward a lucrative, successful sale starts here.

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Let Carol Staab, leading luxury Manhattan broker, deliver exceptional results through her world-class marketing and bespoke concierge service. The next chapter in your luxury real estate journey starts with a simple conversation. Let’s make your dreams a reality.

Sotheby’s International Realty - East Side Manhattan Brokerage 650 Madison Avenue, 2nd Floor, New York, NY 10022 M (917) 273-7787 carol.staab@sothebys.realty

carolstaab.com

© 2024 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. Equal Housing Opportunity.