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LETTER from TEV FINGER

Front Row truly was a hair education festival of epic proportions, not to mention a monumental way to kickoff the New Year. The incredible innovation, passion and vision that was shared among the hairdressers, colorists, salon owners, industry greats and artists was, and still is, overwhelming. Top beauty talents and tastemakers shared the stage in order to educate and motivate, culminating in an overall push to elevate the industry. The level of client influence and participation, which is at the core of Luxury Brand Partners, continues to be tremendous and humbling. We hope to have educated, so you can implement in a big way. In life, some of us get lucky enough to be a part of something amazing, and I want to thank everyone who came down to Miami to experience Front Row 2016. For those of you who were unable to attend, we hope this serves as a generous recap of the fun that was had and the knowledge that was exchanged. Without further ado, please enjoy this special Front Row Edition of The Portfolio.

Tev Finger President & CEO Luxury Brand Partners


DAMIAN SANTIAGO SPRAYS V76 TONIC ON MODEL PHOTO BY JACKIE LEE FROM MATTE PROJECTS


WIN A TRIP TO MIAMI + MORE

FRONT ROW INSPIRATION CHALLENGE

RECREATE THE MAGIC OF MIAMI WITH THE PORTFOLIO CONTEST Step 1

FRONT ROW I N S P I R AT I O N CHALLENGE

Pick the segment (or segments) of Front Row that inspired you

Step 2 Use that inspiration to create a stunning style

Step 3 Snap some photos and submit the collection to contests@luxbp.com a chance to wininspired by Style, shoot and submitfor your own portfolio twoyour tickets to aFront one-day class favorite Rowatelier moments forat a LBP chance to head Studios, plus airfare andfor hotel expenses back to thepaid Sunshine State more of LBP’s best in class. up to $1,000 Step 4

Share your creativity with the world and post your collection of times looks on most liked look Enter as many as Instagram—the you want wins the esteemed title of Fan Favorite and a chance to make their TV debut on Late Night with Tev Finger.

B O N U S I N S TA G R A M C O N T E S T Post your portfolio to Instagram using the tag #FrontRowChallenge. The post with the most “likes” wins a one-day atelier class at LBP Studios, plus a $500 travel voucher and a feature on Late Night with Tev Finger

See next page for full details.


PORTFOLIO CONTEST RULES • An individual or salon may submit multiple portfolios that represent one common theme inspired by one of the brands’ mainstage shows (Oribe, R+Co, V76, Smith & Cult, IGK) or any moment at Front Row 2016 that caught your attention. • Please include your salon name, a brief summary of your inspiration, and which LBP products you used to achieve the look. Additional materials (mood boards, videos) are welcome. • Portfolios must be submitted to contests@luxbp.com between March 31, 2016 and May 27, 2016. Entries received after 11:59 p.m. on May 27, 2016, will not be eligible for entry. • All submitted portfolios must be original work created for this contest. Submissions to previous contests will not be considered. • All images must be available in high-res format upon request.

VOTING The winner will be selected by a panel of judges.

B O N U S I N S TA G R A M C O N T E S T RULES • Upload your original image (one image per contestant) and tag @oribe, @randcohair, @v76, @smithandcult or @igkhair as well as #FrontRowChallenge. • All posts must be original work created for this contest. Submissions to previous contests will not be considered. • All images must be available in high-res format upon request.

VOTING Voting will run from May 28, 2016 through 11:59pm EST on June 3, 2016. The post with the most “likes” wins the title of Front Row’s Instagram Fan Favorite.

The selection of Atelier and Master Classes will depend on availability. Prizes are valid for one year and must be redeemed by May 28, 2017. There is no entry fee. By submitting your photo to Instagram using #frontrowchallenge and tagging the LBP brands, you have given LBP the full rights of photo usage. Winners will be notified by email no later than 11:59pm EST on June 13, 2016. Prizes cannot be exchanged for cash or sold. Tickets are non-transferrable. The winners’ names will be published in various LBP materials, including, but not limited to Instagram, Facebook, Twitter and all affiliated websites. Contestant cannot win multiple prizes. In the case that the Judge’s Pick is also the contestant with the “Most Likes,” LBP holds the right to chose the second most-liked contestant as the Instagram Fan Favorite. LBP reserves the right to amend the competition end date at any time. If the initial prize winners are not contactable and do not claim their prize by July 1st, 2016 there will be a revote and the revote winner will be notified by email. LBP will attempt to send the prize within a month after the winner is announced, but cannot guarantee this delivery time. Art created from the winners hairstyle is fully owned by LBP. Contestant agrees to abide by these Official Rules and decisions of LBP and judges, which shall be final in all respects relating to this contest. By entering this competition the participant accepts the full terms, conditions and rules of this competition and agrees to abide by these rules and any requirements and/or proceedings issued by LBP.


JANUARY 9 - 12, 2016 01. THE ORIBE OPEN GOLF TOURNAMENT 0 2 . V76 TEX HOLD ‘EM CELEBRITY POKER TOURNAMENT 0 3 . SMITH & CULT PL ASTIC BEACH POOL PART Y 04. THE RESET PREMIERE 0 5 . F R O N T R O W ’ S H A I R C A R N I VA L E 0 6. O R I B E 0 7. K E Y N O T E / I D E A L O G U E O W N E R ’ S F O R U M 0 8 . B U T T E R F LY C I R C U S 0 9. R O S E M c G O WA N 1 0 . E D E N & B E V E R LY S A S S O O N 11. V76 1 2 . S M I T H & C U LT 13. IGK 14. R+CO


01

THE ORIBE OPEN GO L F TO URNAMENT

January 9 / Doral, FL


Front Row kicked off with 18 holes at the stunning Doral Golf Course. Six teams, including a mix of LBP representatives and salon owners, took the green to compete for $500 in prize money. “It's all in fun, but I tried my hardest to win," said Gary Gemma, owner of Gary Patrick Salon in Pleasanton, California. Greg Welchel, co-owner of Oklahoma City’s Trichology Salon, traded his timeless black threads for a polo and khakis and proved himself the best of the Front Row family by winning the final tee off by a long shot. Brittney Murphy from Theory Hair Salon in Bozeman, Montana, represented for the ladies with the longest drive in the tournament.


02 V76 TEX HOLD ‘EM

CELEBRIT Y POKER TOURNAMENT “The Poker Tournament was amazing and filled with really cool competitors. This was my first time playing Texas hold ‘em so it was fun to finally learn and, shockingly, I wasn’t the first one to lose!” Donovan Carter Football Defensive Lineman Vernon Littlefield, HBO’s Ballers

January 9 / Miami Beach, FL


03

S MITH & CULT PL ASTIC BEACH POOL PART Y

It was all sun, sexy suits and signature cocktails on deck at Smith & Cult’s Plastic Beach Pool Party held at Miami hotspot Fontainebleau. DJ Irie spun all the hits poolside, while his team spread the word about his local charity, The Irie Foundation, which seeks to empower at-risk youth. January 9 / Miami Beach, FL


04

THE THERESET RESETPRIVATE PRIVATESCREENING SCREENINGATATSTORY STORYNIG NI


HTCLUB, GHTCLUB,BEFORE BEFOREITS ITSFRONT FRONTROW ROWPREMIERE PREMIERE


FRONT ROW’S HAIR CARNIVALE

05 Whether you identify as Oribe obsessed, an insatiable beauty junkie, a well-groomed man, part of the culture of hairdressing or a member of the #IGKArmy, something was bound to grab your attention at LBP’s Hair Carnivale. Held in the heart of Mana Wynwood, the event-long festival offered a claw machine filled with cult-favorite Dry Texturizing Spray, haircuts from Slick Nick—Lebron James’ personal barber, stylish Smith & Cult manicures, breakdancing circles and a pop-up gallery featuring work from dozens of local artists.

Mana Wynwood


06

Sunday, January 10 / Mana Wynwood


RONNIE STAM & JOEY GEORGE

The mainstage at Front Row saw a dynamic act as Oribe educators Ronnie Stam and Joey George emerged onstage to the high-impact backdrop of a muralist at work creating swift strokes of textured lines. It is most often that art inspires hair, however, in this instance, the texture and unique movement of hair aided in the creation of art. To personify the message and obscurity behind graffiti, and the artistic nature of the Wynwood district, Ronnie and Joey wanted to create two looks that reflected the anonymity of street art. “Graffiti has always been a way to get a message out there—whether it’s political or just a form of self-expression,” said Joey. The resulting performance was an homage to graffiti and textured lines, featuring artful styling techniques that transcended a static background.


NEXT HIGHLIGHTS FROM MAINSTAGE AND BACKSTAGE


The original look stemmed from Joey George's desire to inspire the audience to explore their creativity in hairdressing. Using a veil to symbolize the idea of being masked, he created a hairstyle with a mosaic-tiling detail of knots and cords interwoven throughout the hair.

Get the Look: 1. Saturate the hair with Foundation Mist. 2. Spritz with Maximista Thickening Spray and blow dry hair smooth and straight with the help of a Mason Pearson brush. 3. Once smooth, flat iron the hair section by section. For curly textures, spray Royal Blowout Heat Styling Spray before ironing.

ORIBE MAINSTAGE

4. Section the hair in a horseshoe shape on the parietal ridge (from hairline to hairline). Create knots down from the ridge where the hairline recedes. 5. Gather the hair into a thick knot and braid at the nape of the neck and at the hairline. Spritz with Superfine Strong Hair Spray and knot again. 6. After all braids are complete, take out the front braids and comb out with a wide-tooth comb to break apart waves. This creates an irregular crimped wave that can be teased out.


INSPIRED BY THE LOOK OF FRAGMENTED GLASS, RONNIE STAM’S ONE-OF-A-KIND ARCHITECTURAL HAIRSTYLE WAS A PURPOSELY IMPRECISE NEST OF SHARP ANGLES AND SQUARE-SHAPED SECTIONS. “TRYING OUT DIFFERENT TECHNIQUES AND STEPPING BACK TO EXAMINE YOUR WORK ARE VERY ORGANIC WAYS OF WORKING,” SAID RONNIE. “EXPERIMENTATION IS THE BEGINNING OF ANY GREAT LOOK.” THE RESULTING FLAT-FORM HAIR WAS A HIGH-IMPACT, STRUCTURAL ARTWORK IN ITSELF.

PRODUCT GUIDE Joey’s Look

Ronnie’s Look

Get the Look: 1. Divide the hair into sections that are two inches wide and six inches long.

4. Release the hair from the flatiron, and clip it up to allow it to cool off while retaining shape.

2. Mist with Soft Lacquer Heat Styling Spray before pulling a section straight up and covering with a strip of perm paper.

5. Once all sections are finished, they can be opened up and gently teased out to allow for a slightly disintegrated look or pinned up to create a structural updo.

3. Using a cardboard strip as the base surface, fold the section over the board and flatiron. Hold the piece taut to ensure a sharp edge.


J

A M E S

PECIS ORIBE MAINSTAGE


Oribe Global Ambassador James Pecis stepped onto the mainstage at Mana Wynwood and immediately forced the crowd to think outside the box. By sharing tips that he uses on his vast array of editorial jobs, James proved that sometimes the most complicated looks are actually very simple to create. And that idea came to life for the audience when he turned his afro-wearing model around to reveal a structure that held up her lion’s mane. The simple secret to this otherworldly creation was a pre-assembled wig device that James constructed well before the presentation. The passion that James has for hairdressing was most evident when he encouraged each audience member to be curious and playful when it comes to hair because simply put, hair is fun and we are lucky that this is what we all do for a living.

ORIBE HANDS-ON

Get the Look

1. Prep hair with Foundation Mist. 2. Add Matte Waves Texture Lotion* from roots to ends and blow dry away from the face to prep for a high ponytail. 3. Section hair from ear to ear over the top and through the crown, making sure that once the hair is pulled back into a ponytail at the parting and is doubled back toward the face, there is enough hair to make a fringe. 4. Add AirStyle Flexible Finish Cream* through the back section to give weight to the hair. 5. Start the cornrow braid at the hairline and work up toward the crown. Tie it off with elastic when you reach the parting. Clip hair out of the way and tie ponytail with one double square knot followed by a single. Do not cut off excess elastic. 6. Pull the front section back to join the ponytail. Brush into place and spritz with a light layer of Superfine Hair Spray. Use the leftover elastic to connect the two ponytails. 7. Tong pieces of the ponytail by twisting around a curling iron once and removing. Break up hair with AirStyle. 8. Back brush the hair using a boar-bristle brush and use small clips to hold hair in place. 9. Start the stitch close to the pony and work in a zig-zag pattern moving forward. Keep the majority of the stitch under the hair and out of sight by minimizing “surfacing.”

PRODUCT GUIDE Coming Soon

* Matte Waves Texture Lotion and AirStyle Flexible Finish Cream are part of a new line by Oribe Hair Care® launching this spring.


COBY ALCANTAR

ORIBE MAINSTAGE


As hairstylist and Oribe educator Coby Alcantar walked onstage to resounding cheers, images with a singular theme were displayed: illustrations of strong, glamorous women in the signature style of artist Patrick Nagel. “I grew up in the ‘80s when Nagel’s images were iconic,” said Coby. “Because of the simplistic elegance of the lines in his art, it seemed fitting to translate a selection of his work into haircuts.” Drawing inspiration from the fluffy, soft pompadour of quintessential ‘80s style, as well as a modified take on the Sassoon “Firefly” cut, Coby used razors to create a loose, redefined take on a classic look nostalgic of the era.


VIVIENNE MACKINDER & NICCI WELSH

From facial framing and balance to s-shape waves and textured shaping, Oribe Education Ambassadors and world-renowned stylists Vivienne Mackinder and Nicci Welsh charmed and delighted the crowd to audible ohs and ahs during each of their Front Row presentations. Vivienne, who took the classic French twist and deconstructed it into a gorgeous, undone updo, emphasized the importance of elongating the face and creating an asymmetrical balance, joking that, “beauty never sleeps... only on a Sunday.” And while Vivienne geared toward timeless, Nicci introduced a new technique that produced a soft, natural beachy effect by tapping the hair with a flatiron in an s-shape that follows the curve of the face. “Products are a working wardrobe that allow us to create different styles,” said Nicci. “And having a wearable ‘wardrobe’ is my philosophy.”

ORIBE MAINSTAGE


GOLDWELL Oribe Hair Care partner and luxury color brand, Goldwell, took the stage to tackle a modern twist on the iconic blonde. In a two-segment presentation, Goldwell paraded bold blondes resembling the likes of Madonna, Nicole Kidman and Jennifer Lopez onto the stage to show the impact the icons have had in the vein of fashion and hair. “Our segment traveled through time and spoke to color being a hidden gem,” said Rebecca Hiele, Goldwell’s National Artisitc Director. “Our color story opened with Marilyn Monroe and closed with Lady Gaga in order to show where the iconic blonde started and where we are now.”

Rebecca Hiele Goldwell’s National Artisitc Director

ORIBE MAINSTAGE


MODERN MARILYN Get the Look: 1. Pre-highlight using Goldwell SilkLift and 35ml of 6% with three pumps of SilkLift Serum. 2. Section a hidden gem diamond section 3 inches away from hairline from the parietal ridge down. 3. Employ a color-melting technique by using two Goldwell Elumen formulas—Ice formula (40ml SV@10 20ml NB@10) and Rose Quartz formula (20ml GB@92ml PK@All 30ml SB@10). Paint the Ice formula onto the scalp into a soft blend of the Rose Quartz formula, which is applied from the upper mid-section to the ends. 4. Tone the remaining hair with 40ml SV@10 and 20ml Clear Goldwell Elumen.


KIEN HOANG

ORIBE MAINSTAGE


After an enthusiastic welcome by fellow Oribe educator Louis Orozco, hairstylist Kien Hoang was introduced amidst organized chaos behind the curtain, putting the finishing touches on his structural blonde ponytails as seen in The Blonds’ Spring/Summer 2016 show. The backstage reenactment was a fitting commencement to the Oribe presentation; bringing to focus all that Kien wanted the audience to experience—the behind-the-scenes action and jaw-dropping runway work of New York Fashion Week. For the collection's Egyptian inspiration and the ensuing “Cleopatra-meets-Disco” theme, Kien created a series of big blonde ponytails accented by gold trimmings that resulted in a high-impact look as the models sauntered onstage. Shining light on all the exhilarating, adrenaline-pumping moments that stylists experience, from the initial prep to the last-minute touchups, Kien brought a taste of Fashion Week to Front Row.

F R O N T R O W I N S P I R AT I O N C H A L L E N G E R E C R E AT E YO U R O W N V E R S I O N O F O N E O F T H E O R I B E E D U C AT O R S ’ O N-S TA G E L O O K S A N D S U B M I T I T T O O U R F R O N T R O W I N S P I R AT I O N C H A L L E N G E . S E E A D F O R R U L E S A N D S U B M I S S I O N D E TA I L S .


N ATA S H A LEGGERO

THE BEAUTIFUL AND HILARIOUS COMEDIAN INTRODUCED THE ORIBE SEGMENT AND HOSTED THE RAFFLE

Meet Artie & Sushi

THE PRODUCERS O F O R I B E B A C K S TA G E

In order to create a larger-than-life stage performance, the Oribe Hair Care team turned to two of the best creative minds in the business. Artie Hach and Atsushi “Sushi” Sakai, founders of fashion consulting company Members16, took on the challenge of producing a multi-segmented, four-hour stage show with multiple themes and countless moving parts. The duo tell us what it was like to prep for and produce Backstage at Front Row.

Give us a snapshot of your background. We both come from the fashion industry. We were the creative direction behind Patricia Field for 16 years before designing a line of clothing and accessories with the Keith Haring Foundation in 2010. We collaborated with the foundation to create a POP SHOP at the Pace Gallery in New York City and eventually became the creative directors for the Keith Haring Museum in Japan. Between all of that, in 2002, Artie was awarded an Emmy for Outstanding Costumes for a Series for his work on Sex and the City.

What was the inspiration for the Oribe Backstage performance? We wanted to create a global fashion week experience for the Front Row audience and were inspired by multiple concepts. For starters, we were inspired by the signature hairstyles of Oribe, the mood of Helmut Newton and the fashion of YSL, Alexander McQueen, Yohji Yamamoto, Gareth Pugh, Norma Kamali and Manolo Blahnik—all of which exude powerful elegance and sex appeal. We also took direction from The Blonds. Sushi discovered The Blonds in a nightclub in 2000 and Oribe Educator Kien Hoang is their current New York Fashion Week hairdresser so we thought it would be great to bring those elements together and show the crowd the energy of backstage. The final source of inspiration was the Wynwood Art District where the event was held and the artwork of ’80s salon icon Patrick Nagel. We had a great time recreating the fresh, young vibe of Nagel and introducing him to a new generation of hairstylists.

What was the behind-the-scenes production process like for Front Row? We would use the analogy of being a celebrity chef in the kitchen. There were numerous courses and ingredients to take care of on a daily basis. Put it this way, there was lots of coffee and no sleep leading up to the event. Thankfully, we had a great team around us, which included Tracy L. Cox, who is Sarah Jessica Parker’s personal stylist and was the main stylist for Front Row as well as Connie Fleming, who coaches models how to walk during New York Fashion Week and was the choreographer for the Oribe show.

“Love is telling someone their hair extensions are showing.”


On this Page: Graffiti guru, NicG (@artofnicG), has been adding vibrancy to the city of Miami for nearly 25 years, so when LBP called on him to liven up the Front Row atmosphere at Mana Wynwood, he delivered in a big—and bright—way. While expertly tagging at Front Row, Nic met with salon owners who were looking for custom art. Most recently, he traveled out to Austin, Texas, to create an installment for the beautifully designed I Love You Pink salon. With his artistic sights set on Cuba and Italy, painting around the world is Nic’s next horizon.

Opposite Page: Snapshots from Oribe’s Hands-On session.


FRONT ROW ATTENDEES SHOW HOW


W #ORIBEOBSESSED THEY TRULY ARE


M O N D AY

Jim Collins, best-selling author of Good to Great and Built to Last, opened Day 3 with an inspiring keynote address to all Front Row attendees before settling in to a riveting fireside chat with LBP CEO Tev Finger to kick off Idealogue: Owner’s Forum. Collins spent more than a year customizing his presentation to include topics relevant to the salon and beauty industry, including compensation structures and balancing creativity with discipline. “The biggest takeaway was when he explained how to combine your talent, passion and economic drivers in order to propel yourself forward,” said Lyndsey Bardnell, LBP Vice President of Learning and Development. January 11, Mana Wynwood


07


Following Collins, a troop of Ted-style speakers including: MINDBODY’s Elizabeth Lachcik; Intercoiffure President, Frank Gambuzza; Founder and President of Butterfly Circus, David Thurston; Modern Salon Beauty & Fashion Director, Maggie Mulhern; and Immortal Beloved and Barber of Hell’s Bottom salon owner, Kelly Gorsuch, covered themes ranging from gratitude and conscientiousness to entrepreneurialism. The segment wrapped with a visual journey by Simon Doonan, Creative Ambassador at Barneys New York, who started his illustrious window-dressing career at a salon.


BUTTERFLY CIRCUS

08

In a hair show like no other, eleven high-energy stylists took the stage to show off techniques that build and capture followers on social media. Butterfly Circus set itself apart as progressive and passionate, especially when touching on the importance of intention and purpose when growing your salon and online presence. Between multiple style and color demonstrations, one lesson was clear: simply take action. Jaw-dropping creations won’t happen unless you go for it.


ROSE ROSE ROSE ROSE

Entertainment industry triple threat Rose McGowan, known for playing Paige Matthews in the supernatural drama series Charmed, used the Front Row stage to debut her new single, "RM486," as well as announce the launch of her beauty line, The Only Skincare, with her aunt and Coupe Rokei salon owner Rory McGowan.

09


“You look at people and you see what you can improve, how you can make their hearts better, their minds better, their lives better just through cut or color. You are bringing self esteem to the world and we need more of that.�


10

EDEN & BEVERLY SASSOON

Eden Sassoon, owner of the newly launched EDEN by Eden Sassoon Salon in Los Angeles, shared the stage with celebrity hairdresser and Hollywood personality Jonathan Antin and her mother, notable actress and author, Beverly Sassoon for a moving tribute to her father, the legendary Vidal Sassoon.


There isn’t a salon owner in the world that is great, that does great work, that doesn’t use his [Vidal Sassoon’s] philosophy.” JONATHAN ANTIN

Hairdressers are the only people—other than doctors —who can put their hands on somebody... You can change the way people feel about themselves. It is a lot of power in your hands so don’t take it lightly.” BEVERLY SASSOON


Men’s grooming legend Vaughn Acord and the V76 Education Team tugged at the audience’s heartstrings with a profound stage presentation that touched on brand identity, introduced the line’s new look, and demonstrated the impeccable V76 Men of Style transformations.

11


HEY BABE, YOUR HAIR'S ALRIGHT Rebel, Rebel - David Bowie

Vaughn energized the crowd with on-stage music, a tribute to David Bowie and his squad of “Seven Characters of Men.” While every segment spoke to what grooming is, the collection of gentlemen served as a snapshot of what the brand is becoming and how Vaughn defines V76. “Whether it’s the Dandy Man or the Brooklyn Biker, confidence and energy make the man,” said Vaughn. “It all boils down to wearing the look and making sure it doesn’t wear you. This goes for grooming as a whole, which is a huge word that encompasses hairdressing, barbering, styling, coloring and more.” Discover Vaughn’s take on why he hand-selected these seven looks in order to create an eclectic on-stage lineup that brought the crowd to its feet.


LUMBER GENTLEMAN We were celebrating the popularity of facial hair in a grand way. All types of factors play into someone having a lot of facial hair and pulling it off in an acceptable way. When the hair is balanced with fashion and good grooming practices, the contrast of the lumber element creates a strong statement.

DANDY MAN These are the guys who are willing to take fashion and facial hair to a different level. A Dandy Man straddles the fine line and makes a statement with a combination of pieces and textures—it’s the glasses, the handlebar mustache, and the extremely fashion-forward haircut. This guy has the confidence to wear a flower or jewelry on his lapel and make it work because it is truly a part of who he is.

SEXY CLARKE KENT Clarke is the kind of guy we see often so we asked how could we spice him up. He is collegiate, academic and a bit cleaner looking than our other characters. This look is strong and fashionable and resonates with many different men. With this style, we wanted to show the right look for the right face shape.


BROOKLYN BIKER The Brooklyn Biker represents the rebellious guy who wants to take his image a little bit further with tattoos or extremely long hair. He conveys toughness through his look and is usually an artist, independent thinker or someone who has the freedom to work on his own. There are a lot of ways to present the biker category and we felt like exploring this.

URBAN BOHEMIAN This is our most creative character. Sometimes he wears facial hair and sometimes he does not. Sometimes his hair is long and sometimes it is short. He is more explorative with his look—taking femininity and making it masculine, especially with his wardrobe. This trend follows male celebrities wearing ponchos mixed with a tougher pant or tying their hair up with a headband or leather hair accessory. The Urban Bohemian puts these things on and you immediately believe it.

SILVERFOX SURFER A silverfox is a handsome man who is north of 50 years old, but is still fashionable, in shape and cares about grooming and all that comes with it. He is an inspirational character because he is defying his age by staying busy—think Tony Bennet, Bruce Springsteen and Daryl Hall. These men are in touch with the fact that their face is changing, but they are out there getting it done and have found the confidence and style to let everyone know they are not ready to surrender to age.


INDIE YOUTH Our Indie Youth guy is a high schooler or college kid who is starting to come into his own. He lacks facial hair and sports a more youthful look. When it comes to style, he is generally lanky and thin and is willing to take chances and wear clothing like skinny jeans to show this off.

GET THE LOOK THE DRUMMER 1. Spray Tonic Hair & Scalp throughout hair to prep for cutting. 2. Use a blending sheer to cut and shape, making sure to keep it broken up. 3. Rake through with V Rated Natural Wax for texture.

VAUGHN’S SON ZANE 1. Spray Tonic Hair & Scalp throughout hair to prep for cutting. 2. Work the razor through the crown to lighten and add lift. Use the razor to cut fringe in the front. 3. Apply Molding Paste to sustain shape.

F R O N T R O W I N S P I R AT I O N C H A L L E N G E R E C R E AT E YO U R O W N V E R S I O N O F O N E O F VAUG H N’ S O N-S TAG E LO O KS AN D SU BMIT IT TO O U R F R O N T R O W I N S P I R AT I O N C H A L L E N G E . S E E A D F O R R U L E S A N D S U B M I S S I O N D E TA I L S .


WELCOME To My HEAD

12


In true Dineh Mohajer fashion, Smith & Cult’s time on stage was 10 minutes of pure chaos and crazy fun. The audience was transported into the dream of a beauty junkie where shade names came alive and the brand’s latest trends and techniques in “How to Get Nailed” flashed on the screen. All the while, a band of riot girls dressed in in-your-face colors went wild.


HOW TO GET NAILED STILETTO 1. Always begin by applying a coat of Basis of Everything on clean, filed nails

2. Paint a coat of Doe my Dear on all nails 3. Using a fine-point brush dipped in Dirty

Baby, create the stiletto design

4. Finish with a coat of Above it All for extra shine and staying power

CHEVRON TIP 1. Always begin by applying a coat of Basis of Everything on clean, filed nails

2. Paint a coat of Ghost Edit on all nails 3. Using a fine-point brush dipped in Kundalini

Hustle, paint the chevron design on the top of the nail

4. Finish with a coat of Above it All for extra shine and staying power

OMBRE-DRIZZLE 1. Always begin by applying a coat of Basis of Everything on clean, filed nails

2. Paint two coats of Stockholm Syndrome on all nails

3. Apply Teen Cage Riot to the top half

of nails

4. Swipe Shattered Souls on the tip of the nail 5. Finish with a coat of Above it All for extra shine and staying power


THE CUTTING E


E G EDGE 13


HAIRSTYLING FOR THE MODERN GENERATION LBP let its youngest brand stay up late when Front Row's third day closed with the IGK dream team of Chase Kusero, Aaron Grenia, Franck Izquierdo and Leo Izquierdo. Black swan ballerinas enchanted the stage with graceful pirouettes in stark contrast to the rap music and black and white video reel playing in the background. Models in nude body suits and black boots dominated the stage with the #IGKArmy of hairdressers from their LA, Miami and New York City salons. And no hair show would be complete without an avant-garde presentation to finish it off—three models clad in fiery wax headdresses left the audience speechless. Stay tuned for the official launch of IGK in 2016.


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TH COLLE

CLOSES FR


HE CTIVE

RONT ROW

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THE CULTURE OF HAIRDRESSING R+Co founders Howard McLaren, Thom Priano and Garren kicked off the last day of Front Row with an intimate Q&A moderated by Modern Salon's Maggie Mulhern that gave the audience a peek into the career paths of the three hair industry icons. After the in-depth sit down, Howard kicked off the demo segment, showing his unisex cutting skills with a men's cut followed by a transformational women's cut. He leaned on A Clockwork Orange and The Man Who Fell to Earth for inspiration. David Bowie was showcased again among the artistic references at the festival, in a serendipitous tribute a day after his death. Thom showed two effortless male cuts—both reminiscent of past grooming work—and pulled from cultural icons like Steve McQueen and The Rolling Stones. To close the show, Garren took the audience time traveling through historical cinema by recreating six classic female movie characters and showcasing a wide-ranging scope of muses. From Rita Hayworth to Rockabilly, Garren talked about the way he always pulls inpiration from these cultural archives.


GARREN’S CAT ON A HOT TIN ROOF INSPIRATION Get the Look

1

Apply TWISTER Curl Primer and encourage curl with fingers. Corkscrew hair around fingers to achieve tendrils.

2

Use a diffuser to dry hair completely.

3

Set hair with electric rollers.

4

Remove rollers and finish with TINSEL Smoothing Oil for shine.

F R O N T R O W I N S P I R AT I O N C H A L L E N G E R E C R E AT E YO U R O W N V E R S I O N O F O N E O F R + CO ’ S O N-S TAG E LO O K S A N D S UB MIT IT TO O U R F R O N T R O W I N S P I R AT I O N C H A L L E N G E . S E E A D F O R R U L E S A N D S U B M I S S I O N D E TA I L S .


Tuesday, January 12 / Mana Wynwood


THANKS TO ALL OUR FRIENDS AND PARTNE


ERS FOR MAKING THIS A TRULY EPIC EVENT


UNTIL NEXT TIME.


©2016 LUXURY BRAND PARTNERS

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