SMITH & CULT
V76 BY VAUGHN
As 2016 comes to a close, we are both humbled and honored to be a part of this ever-changing industry. While Luxury Brand Partners continues to establish itself as a significant presence in the marketplace, we are acutely aware of the current technological evolution and see this as the year that technology finally collided with the salon industry. We have felt the jolt to join this revolution—moving faster and with more purpose than ever before. LBP thoroughly addresses this issue in The Reset, a documentary created in conjunction with Howard McLaren that lifts the veil on the industry and exposes a fear-based resistance to innovation. We urge you to expand your current involvement with the digital world as we navigate these evolving waters together.
While this change has evoked differing reactions from the old guard and the millennial hairdresser, both cannot deny the effect that social media has on the industry. How do you weigh the importance of being a NAHA award recipient against having a loyal audience of 50K Instagram followers? Have lease salons overtaken the commission-based salon due to the fact that a stylist’s following is the key factor in client retention? Perhaps these are issues to take into consideration, but one thing remains unwavering: No matter how many followers, likes or reposts one gets—or how many awards one wins—we can’t lose sight of what the industry is all about.
We should use social media to grow our brands and enhance our outreach; however, great hair, a beautiful and welcoming salon atmosphere and exceptional customer service will always be at the forefront of why we choose to do what we do. As long as we still have the mindset of providing talented stylists and salon owners with unparalleled education and face-to-face networking opportunities that directly translate into a satisfying experience for the customer, we are priming the industry for advancement and elevation.
To help you traverse these large shifts in our industry, we’ve created a new business class entitled The Perfect Storm. I invite you to spend two days at LBP Studios, where you’ll acquire the tools to be able to steer away from the storm brewing between the millennial mindset and today’s digital disruption, both of which are impacting salon culture and economics like never before.
In addition to forging on within the digital realm, we are excited to introduce two new members to the LBP family: IGK, a hair care line developed by a team of four hairdressers unified in a single vision that is designed to fit the lives of the jetsetter clientele, and Pulp Riot, a new color company from the creators of Butterfly Circus that empowers stylists while providing them with superior paint to create their masterpieces. Pulp Riot can be found exclusively online, while IGK is sold in Sephora and SalonCentric. We will keep pushing to strategically round out our portfolio of artist-driven brands in order to provide you with everything you need to advance your business.
Thank you all for supporting us and making this yet another substantial year. One that kicked off with Front Row in Miami—our hair education festival of epic proportions that served as a monumental exchange of fun and knowledge— and closes with reflection upon the changes that have already set in and the ones we will be seeing right around the corner. We are continuously proud to be welcomed into your salons, retail areas and educational journeys.
Without further ado, please enjoy The Portfolio No. 03.
Tevya Finger President, Luxury Brand Partners
THIS PAGE: Hair by Garren for R+Co using BEL AIR Smoothing Shampoo and Conditioner, DALLAS Thickening Spray,Â CHIFFON Styling Mousse, VICIOUS Strong Hold Flexible Hairspray, OUTER SPACE Flexible Hairspray Publication: V Magazine, Issue 102
FRONT COVER: Hair by Thom Priano for R+Co using CONFORMIST Hair Paste, BADLANDS Dry Shampoo Paste, VICIOUS Strong Hold Flexible Hairspray
When we first started thinking about building a brand that would bring three iconic hairdressers together, we knew it would be powerful, but we had no idea how powerful it would become. As R+Co enters its second full year, the influence of the brand and the momentum being created by the growing “tribe” of hairdressers embracing R+Co’s message has become global.
R+Co has launched in seven countries and is in the process of entering markets in Russia, Ireland and Denmark. We are driven by creativity across all aspects of our brand—in our products, like BADLANDS Dry Shampoo Paste, the first of its kind to provide the benefits of dry shampoo with the light hold of a paste, and in our packaging, which enhances the experience and evokes a feeling, place, style and attitude.
This year brought innovation, specifically speaking to healthy hair, texture, moisture and structure, and our spring launches allowed us to remedy long-standing problems for the hair-involved beauty addict. OBLIVION Clarifying Shampoo removes color-dulling residue and OBLIVION Restorative Gel Conditioner brings nutrients back to the hair. TWISTER Curl Primer, created for the girl who wears her curls loud and proud, increases smoothness and reduces frizz and PINSTRIPE Intense Detangling Spray brings relief through weightless hydration and sealed-in moisture.
As we look to year’s end, we continue with our texture story and are thrilled to introduce four new groundbreaking products to the R+Co lineup. PALM SPRINGS Pre-Shampoo Treatment Mask recharges and softens worn-out strands. CACTUS Texturizing Shampoo builds texture and brings out the hair's natural wave. HIGH DIVE Moisture + Shine Crème plunges the hair into a deep hydration and drowns out hard-to-manage frizz. GRID Structural Hold Setting Spray adds memory while laying down the foundation for long-lasting styles. Each new launch will further solidify R+Co as an essential brand in editorial kits and on bathroom vanities worldwide.
2017 promises to be a year with continued innovation and surprises. Thank you for your continued support of R+Co. Best,
Reuben Carranza President, R+Co
COVERS & SHOOTS This year, the presence of R+Co products backstage at magazine shoots and notable ad campaigns exploded. Take a look at our stylist’s shining moments.
HERCULES UNIVERSAL Spring/Summer 2016 / Hair by Thom Priano
<Multipleintersectinglinks> VOGUE March 2016 / Hair by Garren
VOGUE February 2016 / Hair by Garren
MALIBU MAGAZINE January 2016 / Hair by Chad Wood
Saint Laurent Dress
VOGUE April 2016 / Hair by Garren VANITY FAIR February 2016 / Hair by Garren
1 THE BEAUTY EXPERT
Saldana Talks Race, Sexism, and Her YouTube Secret
THE DIET IS DEAD (Finally!)
Fresh Summer Beauty
How to be Italian at the Beach
EXIT MAGAZINE November 2015 / Hair by Neil Grupp
NYLON April 2016 / Hair by Amber Duarte
INTERVIEW December 2015/January 2016 / Hair by Garren
HARPER’S BAZAAR December 2015 / Hair by Shin Arima for more heaps of frilly layers make shirtcliff. fun. photographed by janell styled by santa bevacqua
Golden age. Valentino’s couture collection with Gustav Klimt’s Adele Bloch-Bauer I, photographed at Neue Galerie New York. All clothing and accessories, Valentino Haute Couture. See Where to Buy for shopping details.
GQ STYLE Spring/Summer 2016 / Hair by Thom Priano
ELLE JAPAN November 2015 / Hair by Moiz Alladina
●お問い合わせ先 ラルフ ローレン 70120・３２７４・20
モノトーンで描く ハンサムウーマン 1940年代のファッションから インスパイアされたマスキュリンな ジャケットは、ウエストを強調した ペプラムラインが女性らしい。 クラシックなメンズウェアの構築的な テーラリングをフェミニンな アプローチで魅せる。ジャケット ￥258,000 サスペンダー付き ロングスカート￥310,000 シャツ 参考商品 タイ￥26,000／ 以上ラルフ ローレン コレクション （ラルフ ローレン）
FOR EDUCATIONAL PURPOSES ONLY
ALLURE July 2016 / Hair by Garren
GUSTAV KLIMT (1862–1918) ADELE BLOCH-BAUER I, 1907, OIL, SILVER, AND GOLD ON CANVAS, NEUE GALERIE NEW YORK. ACQUIRED THROUGH THE GENEROSITY OF RONALD S. LAUDER, THE HEIRS OF THE ESTATES OF FERDINAND AND ADELE BLOCH-BAUER, AND THE ESTÉE LAUDER FUND
+13 new ways to wear color
MADISON @ IMG MODEL S: CAP POT TO E TOP DI SETA RICAMATI; PANTALONI DI CRÊPE DI L ANA A VITA ALTA CON PINCES FRONTALI. NELL A PAGINA ACCANTO. HANNAH KUIPER @ SUPA MODEL MANAGE MENT: GIACCA DI CASHMERE GAR Z ATO, COLLET TO BRODÉ E TOP DI VELLUTO. TUT TO GIORGIO ARMANI.
VOGUE ITALIA August 2015 / Hair by Peter Gray
BLOOMBERG PURSUITS May 2016 / Hair by Thom Priano
AGL SHOES Spring/Summer 2016 / Hair by Garren
ELLE JAPAN November 2015 / Hair by Moiz Alladina
LADYGUNN May 2016 / Hair by J.Michael
モノトーンのジオメ トリック モチーフが印象的なツイードの ドレスは、緩やかにボディを 包むリラックスしたシルエット。 裾のフリンジがシンプルでミニマル なスタイルに、華やかなリズムの スパイスを効かせて。 ニットドレス￥146,000 クラッチバッグ￥136,000／ 共にアディアム サイハイブーツ ￥220,000／ポール アンドリュー （以上アディアム 東京ミッドタウン店）
GQ March 2016 / Hair by Thom Priano
FASHION AND ARTS May 2016 / Hair by Jerrod Roberts
Photography STAS KOMAROVSKI Styling NATASHA ROYT SUMMER’S LAUNDRY DAY CALLS FOR BOLD COLORS AND CUTOUTS THAT ARE ALWAYS IN THE HOT CYCLE.
THIS SPREAD, CLOCKWISE FROM TOP LEFT: BIKINI: VERSACE. EARRINGS (THROUGHOUT): KENNETH JAY LANE. BRACELETS (THROUGHOUT): IPPOLITA AND JENNIFER FISHER JEWELRY. RINGS (THROUGHOUT): JENNIFER FISHER JEWELRY. SWIMSUIT: ERES. NECKLACE: JENNIFER FISHER JEWELRY. BOOTS: LOUIS VUITTON. BIKINI: DSQUARED2. BODY CHAINS (THROUGHOUT): MASAHAMA. SWIMSUIT: MICHAEL KORS COLLECTION. NECKLACE: VINTAGE. BIKINI: PROENZA SCHOULER. SWIMSUIT: NORMA KAMALI. BOOTS: LOUIS VUITTON. BIKINI: HERMÈS. COSMETICS: DIOR, INCLUDING DIOR VERNIS IN AVENTURE. HAIR PRODUCTS: R+CO DEATH VALLEY DRY SHAMPOO, R+CO ROCKAWAY SALT SPRAY. HAIR: PASQUAL FERRANTE FOR R+CO/FRANK REPS. MAKEUP: CYNDLE KOMAROVSKI FOR NARS/HONEY ARTISTS. MANICURE: ERI HANDA FOR DIOR VERNIS/MAM-NYC. MODEL: AGNES SOKOLOWSKA/ MAJOR. CASTING: SHAWN DEZAN. PRODUCTION: KENDAL SIMON/D+V MANAGEMENT. SPECIAL THANKS: TUFFET, LAVANDERIA EXPRESS. FASHION DETAILS, PAGE 135.
INTERVIEW June 2016 / Hair by Pasquale Ferrante
Elle Japan_November 2015_Moiz Alladina 2.pdf
INTERVIEW June/July 2016 / Hair by Garren
ALLURE January 2016 / Hair by Garren
FLARE June 2016 / Hair by Jayson Medina
BALENCIAGA Spring 2016 / Hair by Garren
SPACE ODDITY SERIES June 2016 / Hair by J. Michael
ALLURE February 2016 / Hair by Garren
HERE’S TO THE NIGHTS
When Departures Magazine featured Miami’s hottest new spot, El Tucán, an unruly throwback to the Havana nightclubs of the ’40s and ’50s, in their May 2016 “Welcome to El Tucán” feature, they called upon R+Co Co-founder THOM PRIANO to set the sultry stage. “We wanted full-on, dressedup, party hair—big and glamorous for her and suave and long for him,” said Thom. “The club is so exotic that it forced me to get more extreme with the hair. We wanted to evoke wild, sexy and playful because that’s what the club brings out in all of us.”
HIS Get the Look: 1. Style and set hair in place with AIRCRAFT Pomade Mousse. 2. During the shoot, apply a combination of BADLANDS Dry Shampoo Paste for grit and CONTINENTAL Glossing Wax for shine. Both are pliable and will allow you to rework the style throughout the day.
HERS Get the Look: 1. Prep hair with DALLAS Thickening Shampoo and Conditioner. 2. Spray DALLAS Thickening Spray throughout hair to prep for the rough blow dry. Once dry, set hair with electric curlers. 3. Add hairpieces for fullness and thickness and remove curlers. Spray entire head with OUTER SPACE Flexible Hairspray and tease. 4. Set the look with VICIOUS Strong Hold Flexible Hairspray.
10 W H AT ' S N E W
THE COLLECTIVE reveals why the newest R+Co products have them hooked.
“G R I D i s p e r fe c t f o r th a t p e r s o n w h o c r a ve s s t r u c t u r e. I t ’s a l s o th e f a s t e s t w ay t o t e x t u r e. ” – H OWA R D M C L A R E N
“CAC T U S i s th e s h a m p o o ve r s i o n o f BA D L A N D S . I t c l e a n s while creating an a m a z i n g r o u g h t e x t u r e. ” – H OWA R D M C L A R E N THE PORTFOLIO
“I am addicted to HIGH DIVE and use it o n e ve r yo n e. I t ’s a c r e a m th a t m e l t s i n t o th e h a i r shaft, adding bounce and leaving behind a r a d i a n t s h i n e. ” - THOM PRIANO
“ PA L M S P R I N G S r e c h a r g e s l i fe l e s s h a i r a n d b r e a k s d ow n r e s i d u a l product. Its moisturizing and conditioning elements m a ke i t th e m o d e r n - d ay ve r s i o n o f s h e a b u t t e r. ” —GARREN
12 E D U CAT I O N
EYES ON THE ROGUE WITH THE
GLOBAL ARTISTIC TEAM This year, THE COLLECTIVE passed the teaching torch on to some of the most talented hair pros in the industry. From the beginning, THOM PRIANO, HOWARD MCLAREN and GARREN promised to pay it forward to up-and-coming hairdressers, and they are doing just that by encouraging the next generation of stylists to take the stage at R+Co education events in the U.S. and across the globe. We spoke to six members of the rule-bending R+Co Global Artistic Team who are on the road to inspire and bring the brand’s creative vision to life— from stateside to Down Under.
Owner & Founder of My Place Hair Studio in Milan / R+Co Global Artist, Italy
Do you remember any details from when you were starting out?
Where did you get your start?
I was a total "scene/emo" kid. My hair was jet black with a platinum blonde skunk streak running through it. The first haircut that I ever did in beauty school was a pixie cut. My instructor was so impressed with it that she presented it to the dean of the school.
I have always been attracted to creative subjects; fashion and self-expression have always influenced me. School never caught my interest, so I quit and started working in a hair salon. I loved playing with image. You feel powerful—and that’s why I fell in love with this job.
What was your big break? I would say I've had two. The first was when David Adams asked me to fly to Minneapolis to shoot a commercial for his education company, redCHOCOLATE. He was the one who ultimately helped me get to New York and has become a mentor and friend. The second break was becoming Garren's assistant.
Were there any stylists you aspired to be like at the time? Aldo Coppola and his team—they created [Italian actress] Paola Barale's haircut. In 2001, I began working on his team backstage at Fashion Week.
What’s your hair philosophy? I always try to see where I can dial it back. I really love exploring minimalism within the realm of styling and cuts. For the first part of my career I always did more, but working with Garren has completely changed my perspective. He taught me about letting the beauty of the style or cut speak for itself.
What’s your hair philosophy? I believe in making smart changes. I want you to feel different but still be recognizable to everyone in your life.
Where do you find inspiration? I've always been inspired by fashion magazines and ad campaigns. I adore Tumblr—it’s my digital mood board. Currently, I'm really into comic books from the ’80s and ’90s. I was obsessed with comics as a kid, and I've been able to go back as an adult and use the images for inspiration.
What have been your biggest sources of inspiration throughout your career? First, what I see on the streets, then movies and art. And, of course, all the creations of older and famous hairstylists.
What do you love about R+Co? I love the packaging and the performance. What you see on the label is what you get. DALLAS Thickening Spray and MANNEQUIN Styling Paste are my favorite products.
What do you like about being an educator? Sharing the R+Co philosophy. It feels natural because their philosophy is so close to mine.
What do you love about R+Co?
Editorial Stylist / First Assistant to Garren / R+Co Global Artist, U.S. What made you want to become a stylist? I was obsessed with changing my hairstyle and color from the first time I got highlights at 14. I was the only one at my high school with long hair, and it was my hairdresser, Kathleen, who suggested I go to beauty school after I graduated.
I read about R+Co in W Magazine and online when Garren, Thom and Howard first launched the brand. I thought the concept of three big-name hairdressers coming together as one brand was genius. I remember thinking, "This is going to be BIG!"
What do you like about being an educator? I love it when things click for a student. I remember what it was like to not know my way around a round brush, curling iron or a set, and what it was like to have someone explain how to do it in a way that made sense.
What was the very first style or cut you wanted to master?
The bob. It is the cut that shows every flaw. After almost 30 years, it is still the cut I love to do and the cut that scares the life out of me.
Owner of the Barney Martin Hair Salons in Sydney / Celebrity Hairstylist / R+Co Global Artist, Australia
What do you love about R+Co?
What made you want to become a stylist?
First and foremost, The Collective: Garren, Thom and Howard. They are such iconic hairdressers and some of the most giving people I’ve ever met. And, of course, the products. The new CACTUS Texturizing Shampoo made me jump for joy when I tested it at LBP Studios. However, I don't go anywhere without BADLANDS Dry Shampoo Paste and CONTINENTAL Glossing Wax.
Both of my parents were hairdressers. Initially my father tried to steer me onto a different career path, but it must be in my blood because the calling was too strong.
Set the scene for us. What do you remember about starting your career? My first day at hairdressing college, I found myself in a class of 30 girls and thought, “Yup, this is the profession for me.” This was way back in 1989 when I resembled a long-haired, grungy art student.
What do you like about being an educator?
Owner of The House of Pop Salon in Spokane, Washington / R+Co Global Artist, U.S. What made you want to become a stylist? I come from a family of musicians, but I knew I was not good enough to make a career out of it. I needed something cool that would allow me to work with my hands and make a living.
What did your hair look like when you got your very first job? I went from the classic mullet to the all-one-length hair of the Seattle grunge scene—it was to the middle of my back. Later I got some taste and lost the ponytail.
I love to see that light bulb go off—you know that they are taking something home and you helped them discover it. I also never think of myself as an educator. Instead, I’m someone who helps to inspire. I would rather inspire someone to do something amazing than show him or her how to do it.
What is your role on the U.S. tour? I get to cut on stage with amazing hairdressers in front of some truly passionate people. I also get to help with the hands-on portion, which is my favorite, because I get to work alongside all the stylists attending the class.
Any favorite stops on the U.S. tour? Seattle! It was lovely to go back to where I started and see friends attending the show. It really showed me how far I have come since I was an assistant.
What do you wish would go away forever? Unicorn hair color with an iron curl set that’s not brushed out. Once you see 80 versions on Instagram, it's time to move on!
Co-owner of a Private Salon Space in New York City / Director of Content & Training, R+Co Global Education Tell me about your signature style. I love creating hairstyles that don’t need styling, and I always cut to work with the hair’s natural movement and fall. Now that I live in Sydney I know that this is essential for creating wearable hair in hot climates.
What inspires you? Education is proving to be a massive source of inspiration for me. I’m always open to seeing how other people achieve results in hair. A lot of the hair ideas I’m working on now are sourced from shows I’ve worked on in European Fashion Weeks and tips I’ve picked up along the way.
What do you love about R+Co? I love the philosophy, the aesthetic and the editorial background. I’ve been most impressed by the way you can layer and mix the products to create various looks. AIRCRAFT Pomade Mousse is my favorite—I love the nextday texture it creates.
Any highlights from the Australian tour? We covered Sydney, Melbourne, Perth and New Zealand, and the feedback was overwhelmingly positive. It’s always fun and gratifying to challenge the students and take them out of their comfort zone.
How did you get your start? I was modeling in Japan in the early ’90s. I came back to the states to renew my visa, and a dear friend and I decided to get an apartment in Atlanta. He began apprenticing in a salon, and I was extremely envious. I always knew that when I stopped modeling I would stay in the fashion industry. Soon, I started apprenticing at that same salon, and I instantly fell in love. Here I am almost 20 years later.
What did your hair look like at the time? My hair has pretty much always looked the same: black and mid-length. What I have always done and continue to do is change my styling techniques. In my early twenties, I mastered the ’60s look, then switched it up to a ’40s style in my late twenties to early thirties. Now, at 40 years old, I create a very polished pony or chignon.
What stylists did you aspire to be like? Bruce King. He was, and still is, an incredible mentor and inspiration to me.
What’s your hair philosophy? I'd say it would be referencing. I need to reflect back to the past and think in the now. I always approach a model or client with this in mind.
What inspires you? Researching history, decades and eras. I rarely reference icons. I tend to look at what the day-to-day reality was during certain decades—sometimes all the way down to table settings in the Victorian era or children's clothing in the Roman era.
What do you love about R+Co? The founders—Garren, Thom and Howard. Each founder brings something incredible to the table. They, in combination, have the power to change the industry.
Senior Stylist at Julien Farel Restore Salon in New York City / R+Co Global Artist, U.S. How did you get your start? I was a professional dancer for 12 years and decided to transition to hair styling. After graduation, I found myself standing in front of the building that housed my dream job: Garren’s New York Salon. I took a chance and went in and asked to speak to the manager. To my surprise, he had time to interview me right then, and five minutes later I was offered a job as an assistant. Three months after that, Garren called me and told me they were giving me a chair, and I was blown away.
What have been your biggest sources of inspiration throughout your career? My family, Garren and Thom Priano.
What do you love about R+Co? Everything! I’ve been a part of it from the beginning, so it’s very personal to me. I love all the products, but I use PARK AVE Blow Out Balm and CHIFFON Styling Mousse the most.
What do you like about being an educator? I love the one-on-one time with the students who attend our classes and being able to share some of what I've learned from The Collective. It’s priceless.
Any particular thing you focus on while teaching? My role on the tour is to stand in place of my mentor, Garren, and help bring his perspective of the line to life, which is based on his huge editorial career. It's a lot of classic styling with a modern twist thrown in.
Is there an upcoming hair trend you're excited to see more of? I don't really follow trends. I love to see all types of styles. I believe people use hair to express moments in their life, and that is always interesting to see.
14 R U N WAY
FASHION WEEK WITH
The ANNA SUI Fall/Winter 2016 collection was dubbed “POP-SYDELIC”—the designer’s inspiration coming from pop art and the swinging ’60s. Garren created a look for each model that embraced his or her natural texture. “It’s all about natural movement and allowing the hair to have its own personality,” Garren explained. Mane inspiration came from the slightly undone, pretty styles of the sensational decade with a mood board featuring Jane Birkin, Cher, Anjelica Huston, Yoko Ono and Janis Joplin. THE PORTFOLIO
15 UP CLOSE
BREAK THE ICE:
What are your go-to travel items? I always travel with ONE Prep Spray and HIGH DIVE Moisture + Shine Crème. Both products are smaller and multidimensional, so I can use them in multiple ways. Favorite project so far?
As the creative force behind some of the most influential hair brands in the industry, R+Co Co-founder HOWARD MCLAREN is no stranger to being in the spotlight. Read on as the seasoned stylist and educator shares his forward-thinking thoughts and enlightened outlook on life. Favorite movie? A Clockwork Orange. I grew up in Scotland and all of my friends were in a gang that dressed very similar to the characters in A Clockwork Orange. The style and violence takes me back to a very real part of my life. It’s a great science-fiction representation of British culture, and I still draw inspiration from it all the time. Favorite social platform? Ello—it’s similar to Instagram, but more art-centric. On Instagram I can post a picture of me in the airport and get hundreds of likes, but when I post a picture of art, that number tops out at around 50. There is less of an artistic appreciation. I definitely use Ello to find new talent.
My favorite shoot was in the Seattle Public Library. It was challenging because we could only shoot from 6 a.m. to 9 a.m., so we had to prep the hair overnight. The architecture, color and shapes of the space really lent themselves to the feel of the campaign.
What are you most proud of? Definitely my kids. It’s amazing to bring something into the world and see them change and grow. Best advice you’ve ever been given? When I was young, a photographer asked me about a reference and I didn’t know it. Afterward, I was told to study my industry and to find out its history. I was able to put together a map of why things changed and how you can shape the future. It’s also important to understand pop culture and how it changes society and style.
What is one fashion statement that will never go out of style? I think great tailoring will always be stylish. I also love women in a 6-inch heel with an ankle strap. I truly believe the best investments are great shoes and great hair. Tell us something no one knows about you. I am a very private person. My persona in the hairdressing world is so exposed that when I am not working I lock myself in my house. I love flower arranging and creating collages.
THE CULTURE OF HAIRDRESSING FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. 855-RANDCO-5 - firstname.lastname@example.org @RandCoHair *SLS OR SLES THE PORTFOLIO
TEXTURE IS A BEAUTIFUL THING – IN NATURE AND IN HAIR – BUT SOMETIMES IT CAN TAKE A JOURNEY TO FIND IT. CACTUS MAKES IT EASY. A BLEND OF TEXTURE-BUILDING PARTICLES BRINGS OUT HAIR’S NATURAL WAVE AND PERSONALITY WHILE PROVIDING GRIT AND GRIP FOR AN INSTANTLY MORE MANAGEABLE, EASY-TO-STYLE MANE.
THE CULTURE OF HAIRDRESSING FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. 855-RANDCO-5 - email@example.com @RandCoHair *SLS OR SLES THE PORTFOLIO
MakeupbybyMAX MaxMAY May for for Smith Smith & & Cult Cult using Makeup B-Line: STILL RIOTRIOT Using B-Line: STILL Lash Dance: RADIO SILENCE Lash Dance: RADIO SILENCE Book Eyes: NOONSUITE Book ofof Eyes: NOONSUITE The Tainted: SWEET SUITE The Tainted: SWEET SUITE The Shining: LIFE PHOTOGRAPHS The Shining: LIFE ININ PHOTOGRAPHS Nailed Lacquer: BASIS OFOF EVERYTHING, and Nailed Lacquer: BASIS EVERYTHING, KUNDALINI HUSTLE, ABOVE ITIT ALL KUNDALINI HUSTLE and ABOVE ALL
T H E P O R TTH FO E LPIOOR /T FSOML I TOH & C U LT
It has been a year of bold strokes and brilliant statements for Smith & Cult. Our obsession with color has deepened, our product spectrum has broadened and the momentum we’ve gained is thrilling. Celebrities, fashion icons and social media supernovas—all beauty junkies worldwide—have fallen in love with us, and we couldn’t be more excited to tell you what’s new.
We’ve expanded our color story with three new Nailed Lacquers, including 1972—an opaque rose gold foil, Darjeeling Darling—an opaque jaded forest green and Flatte Top Coat—a matte maker. We have also broadened our lip spectrum with the addition of The Tainted Lip Stained and The Tainted Lip Stained Flatte. These richly pigmented and deeply hydrating formulas have a strong but subtle presence and a peptide and green tea formula that boosts moisture levels while delivering powerful color with or without shine. And we’ve taken on eyes in a big way with a number of new products with intense personality and beautiful formulas. Book of Eyes Eye Quad Palettes are super-refined powder shadows packed with rich, velvety pigment that go on wet or dry for a multidimensional wash of pure color bliss. The B-Line Eye Pen is a creamy, high-precision, felt-tip liner that dries in a flash and stays all day without smudging or feathering. Last but not least, there’s Lash Dance Mascara, with a radically engineered silicone applicator brush that guarantees full-length, maxed-out lashes that are thick, glossy and intensely black.
Looking ahead to 2017, we’re dreaming in color and experimenting wildly. On our drawing boards are a limited edition Eye Quad Palette, a new Lip Stained Flatte and Nailed Lacquers in brilliant metallics. All are beautiful and formulated in keeping with our philosophy of high performance without unnecessary chemistry. To that end, our lip formulas are paraben-free, vegan and gluten-free; our nail lacquers have a groundbreaking 8-free formula; and our mascara is devoid of carbon black, parabens and fragrance. At Smith & Cult, we love beauty with a social conscience and a pure soul, and we are thrilled to have you with us as we continue on this journey.
Jeanne Chavez President, Smith & Cult
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Smith & Cult Makeup Ambassador SARAH MAXWELL sees the addition of lip and eyes as a notable next step in the non-stop takeover of everything a beauty junkie desires. We spoke to Sarah about THE BOOK OF EYES—Smith & Cult Co-founder DINEH MOHAJER'S newest deep dive into the colorful, vibrant world of cosmetics.
KISS & MAKEUP What is your favorite product in the new line? It’s difficult to pick a favorite, but the liquid liner has a permanent home in my handbag these days. The size and shape of the tip of the pen allows for precise, flawless execution. The three shades of the liquid liner were created to be universally flattering and truly work for everyone.
What theme unites the line? Dineh Mohajer created a constant theme of unrivaled quality throughout the entire Smith & Cult collection. My clients and I both love using products that are cruelty-free as well as environmentally conscious. Each and every product is made of the finest ingredients and formulated without harmful chemicals. Describe the Book of Eyes eyeshadows. The super-refined powder formulas are packed with rich, velvety pigment and metallic microparticles with a hint of translucent shimmer. I hit the beauty jackpot when I was introduced to this eyeshadow that goes on smoothly, has a creamy consistency and lasts throughout the day. The shades are fashion relevant and complement every skin tone and eye color.
What looks can you create with the new makeup? I tend to make a bold statement with color on either the lip or the eye. When I created the face charts, it was a real challenge to select one look per product because there is an infinite number of ways to mix and match the products. I left plenty of uncharted territory. Best makeup tips? One of my favorite tips is to use the liquid liner on its side—it gives you a little more control to create a smoother line. That being said, when it comes to makeup I think it’s important to have fun and express yourself with reckless abandon. The collection is gorgeous on everyone and very user friendly. I think makeup should be based on personal taste and whatever makes someone feel beautiful.
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When it comes to a perfectly puckered lip finish, the Democrats and Republicans got nothing on the flatte (Smith & Cult’s version of matte) vs. glossy debate. But no matter your preferred formulation—flawlessly muted or seriously shiny— Smith & Cult has what you need in THE SHINING LIP LACQUER and THE TAINTED LIP STAINED. And if you just can’t decide, declare independent and feel free to double—or even triple—dip.
Inner Corner - MANNEQUIN MOVES Top Left Crease to Brow Bone - MANNEQUIN MOVES Top Left Lash Line to Crease - SOFT SHOCK Bottom Right Lower Outer Corner - SOFT SHOCK Bottom Right Mascara - LASH DANCE Eye Liner - RUSH TO WHISPER
Lid - NOONSUITE Bottom Right Crease - NOONSUITE Bottom Left Outer Corner - NOONSUITE Bottom right Brow Bone - SOFT SHOCK Top Left Lash Line - SOFT SHOCK Bottom Left Mascara - LASH DANCE Eye Liner - STILL RIOT
Fresh paint, powerful concepts, beautiful design and just the right amount of attitude … turns out Smith & Cult and their salon partners have a heck of a lot in common. We visited three Smith & Cult standout salons around the country that know how to show off—in the best way.
WHITEROOM WITH TOMMY LOVELL Full-service salon and apothecary in Williamsburg, Brooklyn Motto: “Less is plenty.” Owners: Tommy and Elisabeth Lovell
How did WHITEROOM come to be? Elisabeth and I decided to start our own shop, but we were thinking about opening a store of some kind. Not a salon—something beautiful and curated. All we had was the concept: WHITEROOM. After lots of daydreaming, we realized it had to be a salon, so we began looking for a space. Then, it was six straight months of work. We got married the day before we began the build-out, just for good measure!
What makes WHITEROOM special? Our attention to detail and product selection. We work hard to keep everything buttoned up visually and aesthetically but retain a casual atmosphere. We also have an amazing playlist and whisky—no house music and bad coffee here. We charge a premium for our talent, and we want to make sure we’ve thought of everything.
What do you love about Smith & Cult? We have a few criteria for the products we carry. First, they have to be thoughtfully designed and beautiful. Then, they have to be free of the chemicals we know are harmful. Finally, they have to actually work. Smith & Cult easily meets all three. We have the bottles on simple, white floating shelves, which lets their design and personality shine.
COUPE ROKEI W I T H R O R Y M C G O WA N Full-service salon and spa in the Pike Place Market neighborhood in Seattle
If your salon was a Smith & Cult nail polish, what shade would it be?
Motto: “Coupe Rokei exists to pursue art, beauty and fashion with inspiration from our clients.” Founders: Rory McGowan and Keith Funai
We would definitely be Above It All—something that enhances what’s beneath.
What's the most popular Smith & Cult shade you sell? Our most popular color is Kundalini Hustle. It is the most perfect shade of red. I think every kind of girl can appreciate a perfect red, whether it accents her unique personal style or adds some color to a more conservative style.
What makes Coupe Rokei special? We have the longest-standing salon partnership in the city. We started with just two people 30 years ago, and now we have a staff of more than 30 people. We encourage personal development, and we encourage people to be themselves and grow artistically while letting their own personality shine through. We’re friendly, relaxed and accepting of all different types of clients.
Who is your dream client? We already work on our dream clients! Our salon is located in one of the most interesting neighborhoods in the world. We cut artists, musicians, designers, all types of creatives.
How would you describe the salon’s aesthetic? Modern, but located in a historic building. It has an art deco look that we furthered with our light fixtures and stations. Judy Davidson, a Seattle interior designer, initially designed the layout, but we’ve morphed over the years.
Why did you decide to carry Smith & Cult? It’s a Luxury Brand Partners product, and I trust their lines right away. We have a similar way of thinking. I’ve known the people at LBP for a long time, and we have similar values and aesthetics.
What do you love about the line? Co-founder Dineh Mohajer did a great job with Hard Candy back in the ’90s. We think of Smith & Cult as Hard Candy’s older sister—it’s classy but extremely playful. The color is super saturated, it’s long wearing and the names are awesome. We also love the fact that it’s 8-free.
Why do you offer polish changes to clients during hair services? It makes them feel pampered and appreciated. Lipsticks and nail polishes are always mood lifters. Often clients pick a color that they might not see themselves in and try it out.
If Smith & Cult were a movie, what movie would it be? Any Quentin Tarantino film because they’re so outrageous!
If Smith & Cult were a song, what song would it be? “The Bitch is Back” by Elton John.
PIMPED OUT Smith & Cult Nail Ambassador JESSICA TONG has been creating imaginative designs on one of the smallest canvases available for as long as she can remember. B LOW N O N C A N O N W I T H PA U L L I N D S E Y Full-service hair, makeup and custom-tanning emporium in Beverly Hills Motto: “It’s where the champagne always flows, and your hair, makeup and tan will look so impossibly fantastic that it’s literally not fair.” Owners: Paul Lindsey and Gillian Morris
A San Francisco native who has called New York City home for the past 15 years, Jessica is a regular backstage at New York Fashion Week—for brands like KYE, Alice & Olivia and Oscar de la Renta— and is inspired by her fellow artists at Hello Beautiful Salon in Brooklyn, New York. Smith & Cult asked Jessica to mix and match an array of Nailed Lacquers for the upcoming fall/winter season, and what she came up with is nothing short of stunning.
Tell us about your salon’s aesthetic. It’s 50 shades of grey—we created a very unique space that has 20-foot floorto-ceiling windows all around, white walls with grey stations and a grey slate floor. It’s very modern and focuses on clean lines.
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1972 FLATTE TOP COAT
What is the atmosphere like? We have reinvented the traditional Beverly Hills salon experience by creating a welcoming, all-inclusive atmosphere that clients are excited to be a part of, rather than intimidated by.
What can clients expect? A gallery for gorgeous hair and beauty. The music is loud and eclectic—from ’80s to hip-hop—and it's always a party.
DARK LIKE ME SHATTERED SOULS DIRTY BABY
What makes Blown special? Our stylists are all passionate about what they do and strive to stay on top of the latest industry trends like balayage and braids. Our social media and website video really showcase our range of talent.
What do you love about Smith & Cult? Although we don't offer nail services at our flagship Beverly Hills location, we still insisted on putting Smith & Cult on the shelves, which is ultimately a testament to the strength of the brand and our belief in it. We see it as retail art. The products are beautiful and of supreme quality. They epitomize individuality, which mirrors what our salon and stylists are all about.
KUNDALINI HUSTLE KINGS & THIEVES
PILLOW PIE SHATTERED SOULS
KINGS & THIEVES STOCKHOLM SYNDROME DIRTY BABY
DARJEELING DARLING FLATTE TOP COAT
KINGS & THIEVES STOCKHOLM SYNDROME DIRTY BABY
24 R U N WAY
Sophisticated nudes and anything-but-boring beiges polished the runway-ready nails at the Thomas Wylde Fall/Winter 2016 show during New York Fashion Week. JESSICA TONG created the classic looks backstage using a variation of Tenderoni, The Graduate, Honey Hush, Doe My Dear and Feathers & Flesh.
FASHION WEEK WITH THOMAS WYLDE
25 UP CLOSE
BREAK THE ICE:
DINEH MOHAJER Smith & Cult Co-founder DINEH MOHAJER has made a career out of color, but we wanted to know what was written in the pages of this beauty junkie’s private diary. The industry veteran hands over the key and shares some of her personal insights and daily obsessions.
Who do you admire?
Embarrassingly enough, my favorite book is Less Than Zero. I think it’s the nostalgia of the ’80s and the romanticizing of the perfect people in the underbelly of L.A. that are so inherently flawed and dark. Then again, I might feel differently if I read it 500 years from now.
My father is the kindest, most loving person I know and an actual hero. He is an OBGYN and saved the lives of both my mother and I during my birth. He is a wonderful surgeon who helps underprivileged women at Harbor-UCLA Medical Center while training young physicians.
Favorite singer? Prince. Requires zero explanation.
What can’t you live without? Retin-A. It reduces the look of fine lines and wrinkles and makes the complexion brighter and smoother. It’s the difference between zombie and zombie-ish.
What’s your go-to beauty product? I have more than one. Serge Lutens Beauté Lip Pencil—it’s so universally flattering that it’s one of only two shades he offers— By Terry’s Tea to Tan Water Color Bronzer, Smith & Cult’s B-Line Eye Pen and Clé de Peau Concealer to hide semi-permanent dark circles.
How would you describe your personal style? My wardrobe is a bizarre, fragmented collection of vintage finds from around the globe that includes handmade buttery leather goods, the softest feels-like-you’re-naked sweats and thin/onthe-verge-of-shredded tees. My husband makes fun of me. He says, “Folding your clothing is like folding thread.” Also, black. A lot of black.
Favorite project so far? Working with David LaChapelle on a Hard Candy campaign when I was only 22 years old was like enrolling in a master class. He is a true artist, and the images remain relevant and iconic today.
Tell us something no one knows about you. I’m an open book. I got nothing to tell. THE PORTFOLIO
Hair by James Pecis for Oribe Hair Care using FOUNDATION MIST, CURL CONTROL SILKENING CRÃˆME, CURL GLOSS HYDRATION & HOLD
Since Oribe Hair Care’s launch eight years ago, we have been on an exciting journey. As we move forward and continue to shape the brand’s identity, we have kept it a priority to launch products that meet our collective standard and maintain a modern vision. Oribe Beauty is a fine example of our evolution, and we are delighted to share it with you. A finely edited collection of luxe beauty comprised of best-in-class skincare, bodycare, makeup, accessories and tools, Oribe Beauty upholds the central character of our brand and lives up to what our customers have come to expect.
In addition to launching the next chapter in our product line, we have refocused and fine-tuned Oribe’s educational philosophy with the launch of The Journey to Mastery, a perfect blend of technical skills and inspiration that becomes part of a stylist’s life-long journey to elevate his or her artistry. Education is an important topic within the industry and continues to be one of our brand cornerstones.
While we all know that mastery is an illusive concept, becoming confident and familiar with the core building blocks of one’s craft is achievable. We have made it so that every stylist will benefit from our program and invite you to participate at our New York and Miami studios. For more information on Oribe’s Journey to Mastery, email firstname.lastname@example.org or call 888.ORIBE.99.
The long-term outlook for our segment in the beauty business looks very good. The key will be to continue focusing on enhanced customer care, team growth and the guest experience, which we encourage you to learn more about in our business class, The New Luxury in Retail, taught at LBP Studios in Miami.
Forever and always, we thank you for your support and friendship. Oribe Hair Care is constantly improving and made better through our association with you.
Daniel Kaner and Tevya Finger Co-Presidents, Oribe Hair Care
COVERS & SHOOTS Oribe Hair Care is consistently found in the hands of top editorial stylists around the world. Here is a curated collection of the past year’s stunning shoots.
sticks & stones photography. josh filauri fashion. darren jay
L'OFFICIEL / October 2015 / Hair by Maggie Connolly
SCHÖN! / December 2015 / Hair by Matthew Tuozzoli
右ページ：フリルやレースを多用した ゴシックなイメージのブラックドレス。 イノセントなレースから透ける 素肌が、センシュアルに大人の ロマンティックスタイルを演出。
¥230,800 Shiatzy Chen 左ページ：ブロケードのジャケットに のせたアニマル柄のファーカラー、 チェックと透けるドットを 組み合わせたプリーツスカート。 異なる素材や柄が交差する 個性派コーディネイトをあえて 上品なワントーンに抑えて 引き算のエレガンスを。ジャケット ¥476,000、スカート ¥370,000
Scarf / Coa Sweater / Public Sch Trousers / Valent
HARPER’S BAZAAR JAPAN / November 2015 / Hair by Bok Hee hb1509_154167nyB2.indd
2015/07/07 17:53 2015-07-07 12:11:21
Fashion Editor SANDY ARMENI Φωτογραφίες: MICHAEL PANICCIA Creative Direction: JP MICALLEF
ELLE GERMANY / November 2015 / Hair by Louis Angelo
HARPER’S BAZAAR GREECE / November 2015 / Hair by Elsa Canedo
Παλτό και παπούτσια Stella McCartney, Luisa World. Δαχτυλίδι Jennifer Fisher, jenniferfisherjewelry.com
ELLE MEXICO / June 2016 / Hair by Marco Braca
VANITY FAIR FRANCE / March 2016 / Hair by Brian Buenaventura
HARPER’S BAZAAR KOREA / November 2015 / Hair by Pawel Solis
‘I THINK I’M BETTER NOW THAT I’M MY
VANITY FAIR FRANCE / March 2016 / Hair by Brian Buenaventura
This page: Black and cream shearling and leather jacket, Coach. Black silk jumpsuit, Alexander McQueen. Gold earrings (worn throughout) Louis Vuitton Opposite: Black silk dress, Burberry. Black leather boots and metal ring, both Louis Vuitton. Silver nylon-mix socks, Maria La Rosa
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ELLE UK / June 2016 / Hair by Robert Di Cuia SEVENTEEN / July 2016 / Hair by Gavin Harwin
ELLE UK / June 2016 / Hair by Robert Di Cuia
Silk-organza robe (Rosamosario), silk M IU M IU gown (Roberto Tulle top, wool Cavalli), palladium-finishmetal and resin choker (Dior), goldsweater vest, plated-brass and agate bracelet, goldcotton shirt, wool plated-brass and rose-quartz bracelet, skirt, crystal and gold-plated-brass metal tiara and silkand labradorite-stone bracelet andMiu) rhodium-plated-brass and shoes (Miu clear-quartz bracelet (Cuchara), antiqueand 10-karat-gold gold, silver-plated-metal and Swarovskiand diamond crystal bracelet (Caroline Néron) and earrings, 10-karatleather boots (Marques’ Almeida) gold and diamond stud earrings and 10-karat-gold arrow earrings (Hirotaka)
10 TL K.K.T.C 12 TL VOGUE.COM TEMMUZ 2016
Silk dress (Dries Van Noten), Chantillylace bodysuit (Rosamosario), golddipped-brass ear cuff (Jenny Bird), brass and quartz-rock-crystal necklace (Dolorous), gold-plated-brass and agate bracelet, gold-plated-brass and rose-quartz bracelet, gold-plated-brass and labradorite-stone bracelet and rhodiumplated-brass and clear-quartz bracelet (Cuchara) and 18-karat-gold-platedbrass and glass-crystal rings (Laruicci)
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VOGUE AUSTRALIA / July 2016 / Hair by Sophie Roberts
ELLE CANADA / June 2016 / Hair by Susana Hong
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カーフ／ ROSALIND BOULTON
VOGUE JAPAN / March 2016 / Hair by Philippe Tholimet
HARPER’S BAZAAR SERBIA/ February 2016 / Hair by Elsa Canedo
#plajdavogue ISSN 1309 5382
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INSTYLE AUSTRALIA / April 2016 / Hair by Jenny Kim
INSTYLE AUSTRALIA / April 2016 / Hair by Jenny Kim HARPER’S BAZAAR SERBIA/ February 2016 / Hair by Elsa Canedo На этой странице: ПЛ АТЬЕ, СА ПОГИ, ВСЕ VERSACE; К АФФЫ, R EPOSSI. На странице справа: РУ БА ШК А, STELLA MCCA RTNEY; КОЛЬЕ, JENNIFER FISHER; К АФФЫ, R EPOSSI.
INSTYLE AUSTRALIA / April 2016 / Hair by Jenny Kim
INSTYLE AUSTRALIA / April 2016 / Hair by Jenny Kim
HARPER’S BAZAAR AUSTRALIA / August 2016 / Hair by Jenny Kim THE PORTFOLIO
HARPER’S BAZAAR KAZAKHSTAN / October 2015 / Hair by Elsa Canedo
FOR EDUCATIONAL PURPOSES ONLY
VOGUE TURKEY / July 2016 / Hair by Philippe Tholimet
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THEIDLE THE IDLE MAN’S
IGNITE 600 CALORIES IN 45 MINS
lucy in the sky After closing the final chapter of the story that made her a star, our favourite scream queen is ready for her next big adventure.
2016’sBestWearableTech Tried&TestedByExperts +TheFutureOfFitness BroughtToYou,Today!
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Valentino’s Maria Grazia Chiuri and Pierpaolo
JOE MANGANIELLO, 39, 80% ACTOR, 20% DIRECTOR, 100% ATHLETE
By Laura Brown
SPILLINGTHE BEANS ON VEGAN MUSCLE FOOD!
ARECONTACT SPORTS ATBREAKINGPOINT?
Pretty Little Liars has been a guilty pleasure that will definitely be missed (whether we care to admit it or not). With the final season scheduled for next year, we’re gearing up to say goodbye and nearing the end of a whole volume in Lucy Hale’s book. But, while she is sad to walk away from the show that has shaped her career for more than half a decade, there are many more stories to look forward to. It’s hard to separate Hale from her character Aria, and even harder to see her as an adult woman with racy roles on her plate. Her doe eyes glimmer with a mischievous spark and she folds her legs underneath her animatedly while speaking of the role that she has grown up with. “I’ve always seen myself in Aria,” Hale states. “It’s going to be weird when the show ends, because she’s almost half of me in a way.” But everyone must grow up at some point, and this graduation has been a long time coming. “People forget that I’m 26 and I’m not a teenager, so sometimes it takes people aback. When they find out my real age, they get it.”
Power couple. Clothing, Valentino. Jewelry, Chiuri’s own.
MEN’S HEALTH SPRING STYLE TOOLKIT FROM ATHLEISURE
FASHION EDITOR: Sam Broekema
The girls have one more mystery to solve, and it’s sure to blow the minds of audiences everywhere. Hale shifts forward quickly, seemingly just as eager to uncover the final twist in the fiery finale as everyone else is. “I’m excited to see who the ultimate troublemaker is!” she exclaims. “I’m curious to see what they come up with.” Hale shares the same feelings as the fans that have been loyal to the show since the beginning. The journey has been enigmatic and intriguing, but the next steps promise much of the same effervescence. “I’m seeing the light at the end of the tunnel, and it’s weird. It’s bittersweet. I wish I could do the show forever but I also want to move on to other things.”
HARPER’S BAZAAR / December 2015 / Hair by Shin Arima
TOOFFICE STEEZ WE’VEGOT YOU!
MEN’S HEALTH / April 2016 / Hair by Mira Hyde
FLARE MAGAZINE / October 2015 / Hair by Andre Soule
I C T O R Y Piccioli are fashion’s most dynamic duo. Photographs by Jason Schmidt
Hale’s new indie film Dude is the perfect progression from high school scream queen to uninhibited teen dream. “I immediately loved the script,” she recalls. “You don’t always get to see girls be funny, and I really thought it captured the sense of humour with females.” Hale hides an animated grin behind her hand and continues: “There’s this stigma with girls that they have to laugh a certain way or look a certain way. This [film] really shows that girls do act like dudes! It’s another movie about friendship, and there are four girls, funnily enough. It is basically a coming of age story about what these girls are going to do with the rest of their lives when they’re out of high school.”
Tom Ford Beauty
Cream Color for Eyes in Sphinx High Definition Eyeliner in Black & Burnished Gold
VANITY FAIR / May 2016 / Hair by Luke Chamberlain
SHAPE / December 2015/ Hair by Rodney Groves
Top / Self-Portrait
On the surface, there might appear to be obvious similarities with Pretty Little Liars, but Dude is a departure from Hale’s previous productions and the role was exactly what she was looking for. “We don’t shy away from certain things,” she elaborates. “The characters like to party and have sex, smoke cigarettes and a lot of pot and do all these things that I don’t do in real life, so they had to teach me how to fake it! But it felt genuine and very up to date with at least what my generation acted like, or would act like.” Learning to act outside her comfort zone is only one of many new talents she’s picked up quickly, but the young actress hasn’t compromised her own ideas of what that entails. “I think there is a time and place for everything and for me I’m not going to do nudity just to do nudity, or curse to curse. There’s got to be a reason and a purpose,” she explains. There is undoubtedly plenty of purpose to push her into the year ahead. Music helped to launch Hale’s career and she plans on faithfully returning to her roots to create another album. She has also been the face of Mark Cosmetics for two years, which has inspired her to possibly pursue her own beauty line in the future. Hale hopes to take advantage of every opportunity life has to give her. “I feel the best when I’m productive,” she says. “I’m always searching for a new hobby.” With all eyes on Lucy Hale, the possibilities are truly limitless.
Words / Mynxii White Photography / Brian Ziff Beauty Editor & Production / Mynxii White Hair / Sienree Du using Oribe Hair Care Fashion / Sarah Schussheim @ The Wall Group Make Up Assistant / Brittany Kay Long Nails / Natalie Minerva Special Thanks to Larissa Saenz
FROM DOMS TO ROM: THE GYM SNOB’S (F)LEXICON, P108
BUILD ARMS LIKE THIS!
SCHÖN! / April 2016 / Hair by Sienree
VANITY FAIR ITALY / February 2016 / Hair by Bok Hee
ABITO CHEMISIER DI SETA A POIS CON APPLICA ZIONI DI PIZ ZO, BOTTEGA VENETA. NELL A PAGINA ACCANTO. ABITO SAINT L AURENT BY HEDI SLIMANE. HAT EUGENIA KIM. TIAR A E ORECCHINI, EDDIE BORGO.
VOGUE ITALY / September 2015 / Hair by Tomo Jidai
SUNDAY TIMES STYLE / June 2016 / Hair by Philippe Tholimet
GLAMOUR / January 2016 / Hair by Rolando Beauchamp
VOGUE MEXICO / May 2016 / Hair by Anthony Joseph 부드러운 컬러에 섬세한 디테일을 더하라. 왼쪽 페이지: 비즈 시폰 드레스는 Ralph Lauren Collection 제품. 오른쪽 페이지: 터틀넥 스웨터, 서클 스커트, 와이드 벨트, 프린지 백, 스트랩 슈즈는 모두 Ralph Lauren Collection 제품.
HARPER’S BAZAAR KAZAKHSTAN / May 2016 / Hair by Jawara W MAGAZINE/ October 2015 / Hair by Romina Manenti
50 MEN’S HEALTH
ELLE THAILAND / February 2016 / Hair by Francis Ocon
BELLO MAGAZINE / January 2016 / Hair by Sienree
HARPER’S BAZAAR KOREA / November 2015 / Hair by Pawel Solis
WONDERLAND / June 2016 / Hair by Amber Duarte
Warm up all over by sweeping bronzer across your face, shoulders, and cleavage with a big fluffy brush. Swipe on a flaming orange lipstick (try Dolce & Gabbana Classic Cream Lipstick in Orange, $37), keeping eyes bare, to shimmer like the sky at dusk, says Sir John, celebrity makeup artist for L’Oréal Paris, who created these looks. TOP, Bebe. SKIRT, Banana Republic. EARRINGS, Lauren Klassen
MARIE CLAIRE ITALY / June 2016 / Hair by Kristin Heitkotter INSTYLE AUSTRALIA / July 2016 / Hair by Taylor James Redman This page: Jacket, $3,390, shorts, $1,090, belt, $1,055, and shoes, $2,425, Versace. Opposite page: Bra and briefs, $1,130 each, Dolce & Gabbana. Shoes, $875, Jimmy Choo. Scarf, $415, Hermès. Sunglasses, $540, Cutler and Gross. Shot on location outside Castello del Buonconsiglio.
MODERN SALON / January 2016 / Hair by Joey George & Coby Alcantar
162 _ COSMOPOLITAN _ MONTH 2016
COSMOPOLITAN / April 2016 / Hair by Andre Gunn
VOGUE MEXICO / November 2015 / Hair by Robert Di Cuia ELLE INDONESIA / June 2016 / Hair by Marc Mena THE PORTFOLIO
GLAMOUR ITALY / June 2016 / Hair by Daniel Pazos
FASHION / Summer 2016 / Hair by Sabrina Rinaldi
MEN’S HEALTH / April 2016 / Hair by Mira Hyde
FOR MANGANIELLO, LOOKING BACK HAS HELPED HIM TO MOVE FORWARD
32 E D U C AT I O N
FIND JOY IN THE
An invested artist never stops learning and is on a constant and continuous journey to seek inspiration. This is true for ORIBE, who has spent years refining his skills while becoming an editorial icon, and for every hairdresser who is on a path of endless personal and career growth. Oribe Hair Care wholeheartedly supports each stylist’s individual quest for knowledge, which is why the brand has amplified its entire educational philosophy.
This summer, Oribe introduced THE JOURNEY TO MASTERY series, a perfect blend of technical skills and inspiration that becomes a meaningful part of a stylist’s life-long path of learning and honing their artistry. The series ranges from understanding the fundamentals to exploring the creative process of session styling and migrates into all aspects of Oribe’s education offerings—from ateliers to in-salon workshops to master classes taught at our New York and Miami studios. Each piece of the journey was put together by a member of the Oribe Senior Education Team, including Ramona Eschbach, Kien Hoang, Ronnie Stam and James Pecis. “Currently, there is nothing out there that comes close to this,” said James, who collaborated with the other Oribe educators to create the class content. “Oribe chooses to uphold a high standard in the world of hairdressing, so it makes sense that we provide the strongest education for all levels.” Attendees at this year’s Oribe Ateliers, which included five U.S. stops from coast to coast, got a taste of The Journey, and the excitement for the new platform was palpable. From the on-stage demonstrations to the handson segments, each salon owner and stylist was introduced to the idea that learning and goal-setting never ceases. “You have to be driven, patient and passionate to complete the journey, and, even then, there will be new techniques to learn and ideas to discover,” said James. “No one will ever achieve or attain mastery. Doing hair is trying to control the uncontrollable and master something that should be imperfect.” THE PORTFOLIO
"WE’RE STAYING TRUE TO OUR FASHION HERITAGE BY TAKING CONCEPTS FROM THE RUNWAY AND TRANSLATING THEM INTO WEARABLE STYLES THAT CAN BE TAILORED TO EACH CLIENT’S PERSONAL TASTE." - TALIA THOMAS, DIRECTOR OF EDUCATION, ORIBE HAIR CARE
34 PA R T N E R S H I P
GOOD AS GOLDWELL
Within its walls, the Academy teaches the Goldwell Master Colorist Program. A curriculum developed by the world’s most elite group of hair colorists, the four-segment program covers everything from targeted communication to inspiring techniques, taking the student from technician to specialist to designer to artist. Both Oribe and Goldwell, who formed a strategic alliance in early 2015, lean heavily on continuing education and elevating the craft of hairdressing. “Both companies believe in the stylist and in the luxury approach to education and products,” said Sandra Humphries, Vice President of Education, Kao Salon USA. “Goldwell’s education philosophy is to be the leading authority in hair color education, providing inspiration and information to stylists worldwide.” And just because a stylist can’t make it into the Academy doesn’t mean that the learning has to stop. “Hairstylists are the busiest people I know,” said Sandra. “Often times, inspiration can come from the Goldwell app, which features techniques and color formulations, or a recorded live webcast on GoldwellLive.com.” To learn more about the Master Colorist Program, we got the chance to chat with Goldwell U.S. Art Director Rebecca Hiele, who appeared on stage at Oribe’s Front Row show as well as on the road at the Oribe Ateliers.
Two years ago, Goldwell Academy opened the doors to its East Coast location in the heart of New York City’s trendy Meatpacking District. The education center, which serves as a beacon of style and inspiration, offers classes that bring stylists to their next level of artistry. “The New York Academy puts the creative energy of the city at the heart of the Goldwell educational experience,” said Trevor Attenborough, President and General Manager, Kao Salon Division North America. “Students are encouraged to use the urban landscape that serves as the Academy’s home as a muse to create bold, original work.”
How does the Master Colorist Program speak to colorists? Master Colorist is designed to give colorists the power and professional approach to all Goldwell tools. It teaches colorists technical skills, like how to correct color challenges with perfect formulation, and gives the colorist the design power to create signature, trend-forward methods. In the last stage, it gives them the inspiration and know-how to create their own artistic collection. What are the benefits of taking such an intense advanced color education program? The benefit for all colorists is the power of exceptional hair color knowledge, which leads to being a leading colorist in the industry.
You gave a presentation at Front Row and appear on stage at the Oribe Ateliers. How do you get the Oribe audience to respond so well to your segment? I love the Oribe brand and philosophy. Oribe is very fashion and editorial driven. At Front Row, Goldwell created an editorial color collection that was derived from celebrity style and Fashion Week influence. I believe this created a harmony of both brands and gave the audience a perspective on how color can truly enhance a beautiful cut and style. Favorite technique to teach? My favorite approach to hair color is creating a technique that is truly handcrafted. I like to use signature hair painting in multiple directions— diagonal, vertical and horizontal—and shadings that give the client a color that enhances all of their features and personality.
35 E D U C AT I O N
Because success stories are built on solid foundations, Oribe dug deep to distill the essentials of hairstyling and intensify its education curriculum with THE JOURNEY TO MASTERY series—even the seemingly simple ponytail is broken down to its most basic roots. We caught up with some of the stars of the ORIBE EDUCATION team, who helped to mastermind the program and now expertly teach it around the world, to learn more about their personal journeys and why achieving total mastery is one of the greatest myths in the business.
Sugar, Spice, STRONG & SAVVY RAMONA ESCHBACH
Paris, France Ramona Eschbach, a California native now based in Paris, spends the majority of her time doing editorial and backstage styling. Off set, she cuts out of her apartment through word-of-mouth clients and played a major role in developing The Journey to Mastery education program. Are there any trends happening right now? There are a lot of street-cast models, not supermodels. It’s good because it’s getting us away from the celebrity culture and reality TV culture. Designers are using unknowns and interesting-looking people.
What do you think you’re most known for? In the fashion world, people have told me that I’m known for my texture. It’s a movement thing: not too polished or glossy, but also not nothing. For cutting, I give people haircuts they don’t need to style.
Why is The Journey to Mastery different? Teaching a lot of techniques is not real education. That’s just showing people tricks and having them copy it. I broke the whole thing down and started from the basics, focusing on details and mastering basic elements of dressing hair, as opposed to final looks.
What are some Oribe favorites? I always start with Foundation Mist to bring out the texture I’m dealing with. It’s like a toner before you put on your lotion. Dry Texturizing Spray is amazing.
Brooklyn, NY Coby Alcantar has become known for her soft, low-maintenance cuts and affinity for the well executed air dry. She runs her four-chair boutique salon in Williamsburg, Brooklyn, where her creativity thrives most. Why did you get into hair? Like so many stylists, I was just good at it. I wasn’t doing well in high school and wanted to drop out, but my dad said he’d buy me a scooter if I went to beauty school, and I agreed. I went to beauty school in Santa Cruz, apprenticed in San Francisco and moved to New York to do editorial and backstage, but quickly learned that was not the world that I was into.
Was that because you prefer salon life? I like to do good hair and help other people do good hair through education. It’s about honing your skills, practicing your craft and being able to share it without ego. Hair is something you do with your hands, so every stylist is unique, and to be able to cultivate that makes me feel super lucky.
What makes The Journey to Mastery different? To master something is an unattainable goal, but the
components within the curriculum are to make sure every fundamental skill is covered. For example, a perfect ponytail is really hard to do. You can work on it forever.
Do you have any words of wisdom for a stylist new to the industry? As an educator I am often a student myself. I can be militant with the technique and be able to fully grasp what is being taught or I can be in a not-so-focused state of mind—those moments are the ones that I recall and regret. If you're going to take the time to seek continuing education, be strict on yourself and absorb the technique to the fullest. When you have the opportunity to learn from someone you respect, be sure to listen and stay open-minded as it is the best way to create your own approach.
What are some Oribe favorites? Gel Sérum is my all-time favorite product because it makes hair pretty but not overly voluminous. My new favorite is Matte Waves Texture Lotion—I put it in damp hair and scrunch to enhance natural texture, or I blow it in around the face and crown to get a swollen, gritty texture that’s still pliable. Then I add a little more at the ends to mess up the blow dry if it’s too perfect.
I use it for backcombing and volume without hairspray. I don’t even know what I did before it existed! I like Grandiose for volume at the roots, a proper blowout or to diffuse into the hair’s natural curl.
What advice would you give to someone trying to break into the freelance fashion industry? Assist someone who you like and respect, this way you will learn how the industry works, learn how to do session hair and meet people. It's also important to be friendly and treat everyone with respect—you never know where they will be in six months or a year. Things change, and it's a small industry—people remember!
36 E D U C AT I O N
Portland, OR Known for her braids and blondes, Kelly Peach, a stylist and colorist, originally went to college to become a fourth grade teacher before shifting gears to cosmetology school. She brings together her passions for both education and hair by working out of the salon, on the road with the Oribe Education Team and doing editorial work. Secret skill: She sometimes does the makeup on set, too. What is your earliest memory of doing hair? My mom was a hairstylist who worked out of our home in Fowlerville, Michigan. She did hair for friends that really couldn’t afford to get it done. I used to braid their hair, and they paid me $4—I thought I was winning the lottery. They would leave so happy, and that emotional connection really drew me in.
What is the best advice you can give to someone new to the industry? Stay positive, work hard and practice. If you are trying to get to the top of this industry, it is a full-time commitment that requires constant dedication to the craft. Practice on friends or a mannequin in your spare time, and, if you are trying to build your editorial portfolio, do as many test shoots as you can. But, most importantly, be kind to everyone on the team. You never know when you will work with them again, and a good impression sticks with people. Karma is a real thing in this industry, and good karma will help you get further faster.
Do you have a favorite rule you like to break? Even though it’s old school, I love the Marcel and hate the wand.
What's the next big trend? I really think the ’70s crazy curly Farrah Fawcett-like hair—the short, almost mullet layers—will come back or maybe even perms. And baby bangs will be huge, like a piecey Bettie Page look.
Who would you love to have in your chair? The singer Halsey, Tilda Swinton, Bella Hadid and Scarlett Johansson.
What are some Oribe favorites? The weather in Portland is rainy, so I use Imperméable Anti-Humidity Spray on every client—it’s a lifesaver. I also love Supershine Light Moisturizing Cream because it keeps hair moisturized and can be used throughout the day. I also recommend Split End Seal to everyone with hair in need of repair.
Boston, MA When a child starts making wigs out of yarn, you might call it a sign. Such was the case for a young Ashley Brecken, who enrolled herself in cosmetology school at age 16. Now a stylist and Artistic Team Director at Salon Marc Harris, she spends her time working backstage in New York, Paris and Dubai, teaching for Oribe and refining her signature bridal styles. What was a significant turning point in your career? I had a 2-year-old at home and was a single mother when Oribe first approached me to do Paris Fashion Week. It was two weeks away, and I had an expired passport, but I made it happen. My family is so supportive—their help allowed me to have the experience, and that opened the doors for me with Oribe.
How has being a mother influenced your journey? I was always driven, but once I had my daughter I wanted to push myself further because it’s not just for me anymore. I want to give her a female role model who can be strong, independent, have a fulfilling career and still be feminine—or not sometimes.
How do you like to run your classes? I’m very hands on. I love it when everybody is up around me. For a long time people were scared to share their talents because it’s like sharing with the competition, but it’s really beautiful when the industry comes together to lift everyone up and raise that bar.
What are some Oribe favorites? Supershine Light Moisturizing Cream originally sold me on the line, Balm D’Or Heat Styling Shield really protects thirsty hair and revitalizes it and Imperial Blowout Transformative Styling Crème gives fine hair a lot more volume. Royal Blowout is my best friend.
What is the best advice you have ever received? I've been fortunate enough to cross paths with many people who have inspired me and helped me grow. From them, I will remember the following: Always hold true to who you are, take chances even if they scare you and push yourself to explore new adventures because life is filled with constant growth and new beginnings. And if you ask my Nana, she will say to always get dressed, put makeup on and have food in the house because you never know who's going to come knocking at your door!
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New York, NY After growing up in her mother’s salons in Houston, Texas, there wasn’t a question that Mandee Hernandez would ultimately grow up to be in the industry. Between cutting and coloring in New York City’s Suite 303, working backstage at New York Fashion Week and styling editorial shoots for niche magazines and designer look books, she hits the road to teach Oribe education several days a month. What’s your creative process with clients? I love transformations, so I like to consider someone head to toe. I always say you know a person by their shoes. I get a flash vision of what I think would look good based on their body type, frame and style. At the salon, we don’t cut with capes, we have 15 robes with different fabrics and patterns, and when that person grabs theirs—be it Hawaiian print or solid purple—it gives you a feeling of their style.
Do you have a signature style? An undone look. The less you do the prettier you look because it shows who you really are. I like cool, hip and free. And I break every rule, but the only way you can break the rule is if you know the rule first.
Is it possible to master your education journey? I don’t think you ever master anything. It’s a continuous journey, like life— always pushing forward, trying to do your best. Once you stop learning you stop growing.
What are some Oribe favorites? I use all the Moisture & Control products in my own hair. They work so well on all different curl types. Maximista Thickening Spray is liquid gold with a lot of memory. You can use it to condense hair or to build it up, and you can put it in a blowout. I love the new Air Style Flexible Finish Cream—it gives you that semi-satin look with separation.
What is the best advice you have ever received?
My mom told me to be patient—that goes for people in your life and for your career—and work hard and everything will fall into place.
Copenhagen, Denmark A session stylist and makeup artist who jets off to work backstage around the globe in New York, London, Milan and Paris, English-born Nicci Welsh started her career in beauty at her family's salon. These days, based out of Copenhagen, she’s known for creating the “Eternal Love” look that is now part of the Oribe education curriculum and a loose, textured style she calls #scandiwave. What are your earliest memories of hairstyling? My mother styling hair in our kitchen—she has been a hairdresser all her life. My parents bought a salon when I was 9 years old, and it was the only place I wanted to be on Saturday mornings. I loved watching the transformations and listening to the chitchat. When I was a teenager I used to bring my friends in and practice on their hair.
What was your best and worst personal hairstyle? I went through the late ’80s as a young teenager, so those pictures have some serious hair action going on. Now I’m very happy with my hair, though it’s totally against a salon look. Even though I am English, I’m sure there was a Viking that passed through my ancestry—I embrace the undone texture.
How does one master their craft? Your journey is never over. We are in a creative industry using products that continuously develop through technology, and our techniques adapt to trends, client needs, fashion, products, tools and inspiration.
Do you have any words of wisdom for a stylist who is new to the industry? No one becomes an overnight success—it takes hard work and patience. What's important is that you enjoy the journey and stay in the driver’s seat. No matter what your dream, goal or ambition, you hold the key to get there. Stay positive, work hard and don't give up, practice every chance you get, and use inspiration to create your own styles. Never stop learning because there is always something new or different that's worth trying. Surround yourself with positive people and share knowledge—the more you share the more will come back to you.
What are some Oribe favorites? I use Maximista Thickening Spray from root to tip on wet hair and the same with Gel Sérum. Once my style is done, I add Dry Texturizing Spray to the roots and a little on the ends if I need texture.
TO LEARN MORE ABOUT
Oribe Hair Care's education and product offerings VISIT
ORIBE HAIR CARE IS MORE THAN EDUCATION. IT'S AN ADVENTURE. YOU WANT TO GROW? YOU WANT TO FIND WHERE YOU BELONG? LISTEN TO YOUR HEART BECAUSE NO ONE ELSE CAN TELL YOU WHAT YOU ARE MEANT TO DO. RONNIE STAM, CREATIVE DIRECTOR, ORIBE HAIR CARE
40 R U N WAY
ORIBE. ALL DAY.
Oribe Hair Care has been a constant presence backstage for some of the most prestigious fashion houses across the globe. From Paris Fashion Week to Men’s Day in New York, Oribe stylists relied on the best-in-class products to create complimentary styles to each designers’ Fall/Winter 2016 collection. This season, the Oribe team utilized the fundamentals found in THE JOURNEY TO MASTERY to cultivate the highly editorialized looks that were sent down the runway.
Hair by Kien Hoang
“Assisting stylists like Guido Palau and Oribe was a major factor in learning the backstage essentials and creating my own signature aesthetic. Training my eye to work with different perspectives, including that of the photographers, makeup artists, stylists and designers, and being able to collaborate and build on their overall vision was also a vitally important step in my Fashion Week journey.” - KIEN HOANG, DIRECTOR OF TRAINING & CONTENT, ORIBE HAIR CARE
Hair by Ramona Eschbach
Hair by James Pecis
KRAMMER + STOUDT
Hair by Louis Orozco
Hair by James Pecis
Hair by James Pecis
Hair by Kien Hoang
Hair by James Pecis
“The journey to get backstage starts off with persistence and continuous education— things are constantly evolving and you need to stay current. When I was starting out I took every class that was offered. I was young and eager and did what I could just to learn. That search for education and inspiration continues today.” - JAMES PECIS, GLOBAL AMBASSADOR, ORIBE HAIR CARE
Hair by James Pecis
Hair by James Pecis
45 W H AT ' S N E W
EN VOGUE When Oribe Hair Care decided to expand into the world of beauty, partnering with accomplished and highly sought-after makeup artist NAM VO was the indisputable choice. In fact, beauty is in her DNA. “I was taught from a very young age that skin is everything, and I carry that into my makeup philosophy,” she said. “I also believe that beautiful, poised women are always in style.” This notion influenced the next chapter in the Oribe story, which includes both luxurious skincare and indulgent makeup.
Why is now the right time for Oribe to expand into makeup? I see Oribe as a fashion house, and now with makeup and skincare, Oribe encompasses the full spectrum of beauty. We use the finest ingredients and beautiful scents, which translates well into skin and beauty. The idea was to launch a small capsule collection and start with signature classics.
What inspired you during the creation of Oribe Beauty? I was inspired by Oribe Canales’ powerful image of a sexy woman. When a woman feels confident, there is a shift in her energy. She is not only strong and beautiful, but also classic and timeless. Oribe Hair Care is grand and glamorous, and that is what inspired the entire beauty line. What is your favorite aspect of Oribe Beauty? As a makeup artist, a large part of the beauty experience is opulence in the packaging. Oribe products are little bits of luxury, like pieces of jewelry, which I find very alluring. How are the makeup formulations signature Oribe? The high-performing formulas contain top-of-the-line ingredients and are consistent and unique to the brand. The compact is an oil-infused powder that glides on velvety and looks moist. The nail polishes and lipsticks are full of pigment. What you see in the bottle is what you get. How do you use the highlighting palettes? The face palette is a highlighter, blush and contour. In addition to using the shades individually, you can stroke your brush through and blend the three colors for a finishing powder that gives a holographic effect that can be used on the eyes, cheeks and lips. What is your favorite Oribe Skincare product? The Gold Envy Luminous Face Mask is my star product. When I first sit a model down and I have a couple of minutes to prep the skin, I’ll use the mask. When I wipe it off, there is still a bit of a sparkle that leaves a golden glow on the skin.
A THOUSAND WORDS With an A-list creative team on the docket and the industry’s most powerful products on set, Oribe Hair Care’s recent photo shoot represents a new visual direction for the brand. In order to mark this evolutionary moment, the stellar squad—comprised of Oribe Global Ambassador JAMES PECIS, renowned fashion photographer RICHARD BURBRIDGE and esteemed creative director ALEX WIEDERIN—captured impactful, iconic images that will forever change the hair campaign game.
In a hair world that is saturated with excessively made-up models and filtered photography, Oribe Hair Care’s latest shoot produced avant-garde portraits that exude a sense of modern, effortless style with aspirational and attainable undertones. “We all left the shoot feeling like we did something special that day,” said James. “The hair and fashion industries are evolving, and because Oribe Hair Care is a leader in the game, it's imperative to stay progressive.” The collaborative process between the artists and Oribe’s Daniel Kaner was integral in the success of bringing something new to life. And while staying true to the loyal Oribe obsessed audience was at the forefront, it was also important to elicit a response from a new dialed-in and diverse market. “We selected the models very carefully,” said Alex, who currently holds the title of Executive Design Director of Town & Country Magazine. “We wanted to feature all types of hair colors, lengths and textures. These images bring everything together so that the Oribe customer has a better understanding of the brand and can further identify with these products.” The photos, which mask each model’s face and allow the viewer to focus solely on the hair, will live in multiple locations, including marketing campaigns and on Oribe.com. To see the final works of art, turn to pages 28, 39 and 51. THE PORTFOLIO
“THE HAIR AND FASHION INDUSTRIES ARE EVOLVING, AND BECAUSE ORIBE HAIR CARE IS A LEADER IN THE GAME, IT'S IMPERATIVE TO STAY PROGRESSIVE.” - JAMES PECIS
ZINE Editorial stylist. Oribe Global Ambassador. Braid guru. Author. While it might seem that one of these things just doesn’t belong, JAMES PECIS proves that his skills go well beyond the chair. James’ latest paperback, The Zine, a picture book of vibrant, hair-centric collages, comes just a few years after his first printed endeavor, Morning Glory, a humorous not-for-children children’s tale about a beloved banana. The Zine takes on a DIY, punkrock style and was thrown together from exclusive backstage images of James and his team in Europe back when they first started. “Those were fun times with hair,” said James. “The whole idea for the book was to have fun, play with images and Mod Podge it together.” The Zine was created not only for the love of it, but to do some good in the world. All proceeds benefit the Locks of Love organization (locksoflove.org), a non-profit that donates human hair to make wigs for those with permanent hair loss. “Charitable work is the direction I’m interested in right now,” said James. “We have enough, and it’s time to give back.” James is currently working on his third byline—a limited-edition book all about hair—that will benefit The Ocean Foundation (oceanfdn.org). “Hair is the most important fashion statement that you make every day,” said James. “Hair is so much fun—play with it, change it. It will always grow back.”
49 UP CLOSE
Favorite book? Where the Sidewalk Ends by Shel Silverstein. This book really opens young minds.
BREAK THE ICE:
Who do you stalk on Instagram?
JAMES PECIS It’s no surprise that JAMES PECIS is a hair genius. And while we know that having fun with hair is important to James, we wanted to get to know the other sides of him. Here, we reveal some of his secrets.
- @natgeo: The world is cool! - @nasa: Space is also really cool. - @kook_of_the_day: This just makes me laugh. - @greenpeace: My go-to for staying informed.
Dream vacation destination? Costa Rica. The land is alive, and the ocean is magic. What are you most proud of? My team.
Where do you get your inspiration? Dr. Seuss, East London, galleries, libraries and hardware stores. Who do you admire? People who are kind, giving and wear a smile on their face.
Best advice you’ve ever been given? When there is no wind … row. Tell us something no one knows about you. I’m an expert hula hooper.
Oribe.com / 888.674.2399 THE PORTFOLIO
Hair by Vaughn Acord for V76 by Vaughn using TONIC HAIR & SCALP, STYLING CREAM MEDIUM HOLD, BEARD OIL
At the beginning of this year, many of you were witness to the re-launch of V76 by Vaughn at LBP’s Front Row extravaganza. We unveiled the new packaging design and showcased Vaughn Acord’s philosophy and approach to grooming, which is centered around the fact that grooming is a big word and encompasses every aspect of a man. This is why we broke the re-launch into four categories: Well Groomed, Boldly Barbered, Face Forward and Gifted Man.
Along with the re-launch, several new products were introduced in January, including Tonic Hair & Scalp, which enriches and refreshes the scalp and nourishes the hair. It is the perfect spray to reactivate a style or to be used as a foundation or cutting lotion. For those of you who wear a beard, you know about the coarseness and itchiness you can experience with facial hair. Our Beard Oil was developed specifically to hydrate and soften coarse beard follicles, penetrate the skin and leave it moisturized and protected.
We have exciting new products entering the portfolio that include a Daily Balance Exfoliating Facial Cleanser, Daily Balance Facial Moisturizer, 4-in-1 Cleansing Foam and Blue Cedar Eau de Toilette fragrance. We look forward to expanding into new categories and sharing this next step with you.
V76 has brought innovation to this fast-growing category, and consumers, hairdressers and barbers are warmly embracing the brand. The clean, straightforward method at the heart of V76 is resonating with men. Thank you for being a part of the V76 brand.
Reuben Carranza President, V76 by Vaughn
COVERS & SHOOTS Celebrity groomers and session stylists are turning to V76 BY VAUGHN products to get the looks they need for their male clients. Here are just a few of the notable styles.
W MAGAZINE July 2016 / Hair by Joshua Barrett W MAGAZINE July 2016 / Hair by Joshua Barrett
MODERN SALON June 2016 / Hair by Vaughn Acord
BELLO MARCH 2016
ROLLING STONE March 2016 / Hair by Vaughn Acord
SAVORING SOUTH BEACH JACKET PORTS 1961 PANTS TED BAKER SHIRT JENNY SCHWARZ
BELLO MAGAZINE April 2016 / Hair by Sienree
WORDS BY MICHELLE GANNEY PHOTOS BY ALEKSANDAR TOMOVIC AND LESLIE ALEJANDRO
RYAN GUZMAN by Aleksandar Tomovic and Leslie Alejandro
Photography ALEKSANDAR TOMOVIC and LESLIE ALEJANDRO • Styling KAREN RAPHAEL Grooming NICOLE WALMSLEY at THE WALL GROUP using Kiehl’s • Hair SIENREE using V76 • Video ARNO DIEM Photo assistant SOSA BRANDON • Wardrobe assistant ILANA SUSSMAN • Makeup assistant ASHLEY WINFIELD
FOR EDUCATIONAL PURPOSES ONLY
COOLS UP DISNEY ON ICE
55 ON STAGE
V76 assembled a creative production team, a father-son drumming duo, 11 stylists, seven models and a little bit of David Bowie magic to create THE SEVEN CHARACTERS OF MEN on stage at Front Row in Miami. The diverse on-stage lineup of styled guys garnered a standing ovation, much of it thanks to CHARLIE WAN and KENDALL NASH, the director and producer, respectively, behind the multifaceted performance.
A CUT ABOVE
CHARLIE WAN is comfortable on the “Playa” at Burning Man, on stage with the Rolling Stones and on the field for the Super Bowl halftime show. But a hair show? That was a new challenge. However, when V76 founder Vaughn Acord asked him to produce and direct his vision for a show at Front Row—LBP's Hair Education Festival of Epic Proportions—the visual designer, composer and director readily agreed, bringing business partner and producer Kendall Nash into the mix. The big selling point: an ongoing relationship with Vaughn, the man behind the brand. “Vaughn has a great energy, and it translates through to the team,” said Charlie. “We have the same style, and I knew that we would work really well together.” The duo started by digging into V76’s new packaging, messaging and campaign, which focuses on authenticity. “When you look at the way hair products are advertised, they always have a stereotypical way of categorizing men,” said Charlie. “This felt tiresome to us, so we wanted to find a new way of looking at men that addressed the complexity of modern masculinity.” After much collaboration with Vaughn and the stylists on his team, they arrived at the concept for the main styling segment of the show— The Seven Characters of Men. The V76 stylists created seven distinct looks based on individual personas—Dandy Man, Sexy Clarke Kent, Brooklyn Biker, Urban Bohemian, Silverfox Surfer, Indie Youth and Lumber Gentleman. Meanwhile, Charlie and Kendall got to work on amplifying Vaughn’s vision through film, visual artistry, set design, wardrobe, casting and music.
The morning of the show, Charlie and the team learned of David Bowie’s tragic death. The group quickly became emotional, and Vaughn, a musician himself, was particularly distraught. Bowie was a personal inspiration to him—so much so that he had already planned to drum on stage with his son to the Bowie anthem “Rebel Rebel”during the finale. The team's emotional response to the news combined with months of preparation and clear creative brilliance made the 30-minute presentation an experience rather than just a hair show. The group was rewarded with a powerful round of applause, rave reviews and even a few tears in the 2,000-person audience. A good many of those tears belonged to Vivienne Mackinder, editorial stylist and founder of HairDesignerTV.com, who met Vaughn years ago when he was modeling for a shoot she was styling. On that day, Vaughn told Vivienne that he was also a hairdresser and a relationship was formed. Overcome with emotion at seeing how far he has come, Vivienne said, “I was touched and inspired. Not only was the work well-executed technically, but it also captured the essence of who each man was on stage. You can tell in his consultation that Vaughn really tried to discover who each model was at his core.” Vivienne shared her gratitude with Charlie and Kendall after the show and continues to praise Vaughn’s work. “In a salon environment, it’s easy to fall into the trap of working on clients from the neck up, but it’s really about understanding the person beneath the cape,” she said. “Vaughn
MADE IN CALIFORNIA V76 is constantly evolving to make sure men are well groomed while living their most authentic lives. So for the next generation of our “MEN OF STYLE” series, we got our hands on some of California’s creative craftsmen in their naturally rugged habitats, and an on-site photo shoot with Venice-based photographer Dean Bradshaw ensued. We got the chance to chat with each man-turned-photo-shoot-subject about his specialty and what prompted him to become a V76 MAN OF STYLE.
DMARI DMARI VON LINTEL grew up constructing homes and studying architecture with his father and grandfather before transforming his passion for design into Von Lintel—his own successful small business. How did you become interested in furniture design? I have always loved design, so this move just made sense. It’s great to be able to create pieces inside the shop and not have to rely on anyone else.
Why did you become a V76 “Man of Style?” I came onboard for two reasons: The first was that Dean Bradshaw was going to make me look cool doing what I already do every day, and the second is because I love the products. I couldn’t imagine starting my day without V76.
GET THE LOOK: 1. Start by spraying TONIC HAIR & SCALP into towel-dried hair. 2. Emulsify a dime-sized amount of GROOMING CREAM ULTRALIGHT HOLD in hands and distribute evenly. 3. Using your hand as the tool, blow-dry the hair in an upward direction. 4. Once hair is 90 percent dry, combine TEX TEXTURE PASTE and GROOMING CREAM ULTRALIGHT HOLD in hands and distribute messily throughout hair. 5. To finish, piece out the ends just a bit.
MACKY MACKY MEIRING is an Aussie surfer with an unyielding love for unique, handcrafted furniture. As the lead designer for Westin Mitchell, an LA-based furniture fabricator, he spends his days devoted to his craft and rejecting the idea of mass production. Where do you get inspiration? My inspiration comes from surfing culture. I build my own surfboards, which comes in handy, as I live by the beach in Venice.
Why did you become a V76 “Man of Style?” I thought it was a great concept—going after real guys who are into building and craft, instead of just hiring models. I felt like it was very different from the usual brand shoots you see. I also believe that you should do more things outside of your comfort zone, and this was a chance for me to do just that.
GET THE LOOK: 1. Prep hair with HYDRATING SHAMPOO and HYDRATING CONDITIONER. 2. Combine a quarter-sized amount of CONDITIONING GEL FLEXIBLE HOLD and several pumps of BEARD OIL in hands and apply throughout. 3. Allow hair to air dry. Rake a small amount of V RATED NATURAL WAX from root to ends. 4. Add a few pumps of BEARD OIL to facial hair for moisture and shine.
WESTIN WESTIN MITCHELL utilizes raw materials like steel and wood in his self-named shop in order to create beautifully handcrafted, high-end pieces that he dreams up while residing in the Arts District of Los Angeles. Describe your workshop. We are in an old, industrial, 7,000-square-foot warehouse with high ceilings and exposed brick walls. We built out a showroom for product display and included a bar for entertaining and events. We also have a woodworking and metal fabricating shop as well as a glassblowing facility.
Why did you become a V76 “Man of Style?” I have never modeled in the past, but when V76 approached me, I looked into the brand and found the overall concept of the shoot very cool. I just wanted to be a part of it.
NATE NATE COTTERMAN’S eponymous shop in Los Angeles is one of high-quality ingenuity that relies on simple forms to highlight the natural beauty of the glass designer’s materials. What is your favorite original design? The design that has had the biggest impact on my career is my Cube Glass series, which is designed with a cube inside the glass to chill your beverage without the melted ice.
Why did you become a V76 “Man of Style?” I’m very into men’s grooming. If I wasn’t a glass designer, my alternate career would be a barber—the atmosphere and vibe is so cool. I’m always talking about hair and products at work, so this opportunity was right up my alley.
GET THE LOOK: 1. Prep hair with ENERGIZING SHAMPOO and ENERGIZING CONDITIONER. 2. Spray TONIC HAIR & SCALP throughout and, using a brush, blow-dry in an up-andback movement on top and a downward movement on the sides. 3. Reapply TONIC HAIR & SCALP and blow-dry again as described above. 4. Rake a nickel-sized amount of TEX TEXTURE PASTE throughout. Comb hair to achieve the final look.
GET THE LOOK: 1. Prep hair with TONIC HAIR & SCALP. 2. Apply a dime-sized amount of STYLING CREAM MEDIUM HOLD. Blow dry upward and toward one side. 3. Once the initial shape is achieved, finish the style with V RATED NATURAL WAX.
SHINYA SHINYA KIMURA, owner of Chabott Engineering, put away his college textbooks three decades ago and has been riding, tweaking and customizing motorcycles ever since. Tell us about Chabott Engineering. We are exploring metal and rubber in new and different ways. We’re not merely building custom motorcycles, but creating functional art by infusing my philosophy and aesthetic values into sculpturally unique designs.
Why did you become a V76 “Man of Style?” After learning more about Vaughn Acord, I found him very interesting and was especially intrigued that he had styled so many celebrities. Then I saw the amazing work of the photographer who would be shooting the photos and decided that this would be a great project to sign on to.
TAYLOR GET THE LOOK: 1. Prep hair with TONIC HAIR & SCALP. 2. Use hands to rough dry hair. Once hair is 50 percent dry, apply a penny-sized amount of BEARD OIL for shine and finish drying. 3. Emulsify a quarter-sized amount of MOLDING PASTE in hands and work throughout the hair. 4. To finish, brush back following the hair’s growth and pull forward with hands.
Taylor Dunfee is an artistic jack-of-all-trades who keeps busy by shaping surfboards, making art and shooting photography. What is the most challenging part of the artistic process? The ability to adapt to speed bumps during the process is the most challenging part. What I see in my brain almost never happens in reality. Being flexible and learning along with the process is a must.
Why did you become a V76 “Man of Style?” Who doesn't want to be referred to as a “Man of Style?”
GET THE LOOK: 1. Prep hair with TONIC HAIR & SCALP and towel-dry after application. 2. Emulsify a nickel-sized amount of MOLDING PASTE in hands and use the entire palm to distribute evenly throughout hair. Make sure to finish by pushing hair forward. 3. Once the product is evenly distributed, piece out the crown and back of the head.
MAKES THE V76 DREAM WORK V76 continues to celebrate both the tradition and evolution of men’s grooming in the 21st century by gathering the best of the best to share what they’ve learned about the making of the well-groomed man. Here, we shine a spotlight on three of the talented forces behind V76's education team—Alejandro Ulloa, Manny Rolon and Marco Delgado—who have traveled across the U.S. clipping and styling their way through multiple industry events and in-salon classes.
MILCIADES “MANNY” ROLON SUMMIT, NEW JERSEY & NEW YORK, NEW YORK
What styles or trends are you really into right now? I am really loving the fringe influence. I always love the way a low fade looks, both on a man and a woman. A well-blended fade can look super masculine and, on the right woman, can be the ultimate show of femininity.
What’s one grooming tip that guys should follow every day? I feel most men neglect proper face and skin care. It’s literally your billboard, and the last thing you want is a dirty or crusty face. Get a good face wash and moisturizer. I wash and moisturize once in the morning and once at night.
What have you learned from being an educator? It’s pretty wild that as an educator my primary experience is learning. I've already learned that the ones who know it all actually know the least.
If you weren’t in the salon industry, what would you be doing now? I would definitely still be using my hands. I would either be building motorcycles or I would be a chef. I absolutely love riding and really admire the craftsmanship that goes into building a machine. As far as the culinary world is concerned, I feel that a chef has the ability to be an artist through such a unique medium. I can’t help but wonder if I could be good at it, plus I love to eat.
ALEJANDRO ULLOA NEW YORK, NEW YORK
How did you get your start in the industry? It’s the only job I’ve ever really had. I went to school in Montreal and have a bachelor’s degree in art history. One of the summers I stayed in Montreal, I got a job sweeping hair in a salon. That’s how I got introduced, and the rest is history.
Why do you think continuing education is so important? When you go for a haircut, you want someone to sculpt your hair, not cut it. I think that’s why education is important—to open the eyes of people who are open to it.
What’s one tip you would give to a stylist just starting out? Cut everyone’s hair. You’re going to get better; practice will make perfect. I think the more you put your hands on the hair, the better you’ll understand what it does.
lf you could have anyone in your chair, who would it be? I would say Vincent Gallo. He’s controversial, and he’s a good filmmaker—he’s just an artist.
T H E N B A’ S
GREATEST ASSIST It’s been an interesting year for NICK CASTEMANOS. Just months after moving from his native Miami to Cleveland to cut hair full-time for his main man and primary client, Lebron James, Nick found himself aboard a parade float celebrating James’ championship win with the Cleveland Cavaliers. Aside from his work cutting Lebron every five days or so, Nick is rapidly becoming known as the NBA’s go-to barber. His client list includes everyone from Dwyane Wade, Kobe Bryant and the entire Miami Heat squad to director Spike Lee and rapper A$AP Ferg. And when he’s not jetsetting between A-list appointments, you can find him on the road as a V76 educator and preaching the gospel of the hustle at events like LBP’s Front Row. So how did Nick go from cutting hair in his backyard to flying first class with Lebron? “Left-handed people are weird. We figure stuff out in different ways,” he said. We caught up with Nick to learn more about his incredible career. What were the last few weeks of the NBA Finals like for you? I was in a trance for about two weeks from party-work mode and barely any sleep. I could have gone to game 7 in Oakland, but I chose to stay in Cleveland to see what it would be like if we won. It was crazy, pandemonium.
How did you celebrate the day of the parade in Cleveland? I was supposed to meet at a secret location at 9 a.m. to get on the float, but I didn’t wake up until 11:30 a.m. I tried to catch the parade before the finish, and when I was taking a picture of the float, someone pointed at me and was like, “Hey, come on up.” The cop tried to stop me, but one of the guys on the float was like, “Don’t worry, it’s cool. He’s the barber.”
MARCO DELGADO PASADENA, CALIFORNIA
How did you get your start? I started cutting hair in my parent’s backyard at the age of 13. I was known in my neighborhood for my fading skills. I thought that by getting my barber’s license I would be able to pay for college, but I mistakenly applied to cosmetology school and loved it.
What have you personally gained from being an educator? It’s crazy to think that after nearly 20 years of being in the industry I feel like I am just getting started. I have so much more to learn with hair and from the people that cross my path. I believe that if we stay stagnant, we die. I make a constant effort to surround myself with positive and loving individuals, hence why I enjoy being an educator.
What is your go-to V76 product? The Styling Cream Medium Hold is so versatile. I love using it on long, medium, short, dry and wet hair. It’s one of those products that you are able to build on.
What are you really good at, aside from hair? I really enjoy bowling, and, at one point, I even thought of attempting to go professional.
You've said before that Lebron was your hardest haircut. Is that still the case? I don’t believe there’s a hard haircut anymore. You just have to have patience and a different approach with each one. I’m in a zone right now where I take a step back and analyze and visualize what I want to do.
When you first started in the industry, did you ever imagine you’d be in this scenario? I did not see it coming at all. I got into cutting hair because my friends needed haircuts. I was working out of my backyard charging $2 or $3 a cut. I was on the basketball team, so I had like 12 or 13 guys to practice on. One of the guys I used to cut was the owner of a barbershop looking for a barber, and I thought, “Why not?”
You have a phenomenal beard. What’s your grooming secret? It’s like cutting grass. When you cut grass you can’t cut it too low because you’ll create holes. When you shave down to the bare skin you damage the hair, and when it grows back there are holes. You want to trim and allow those damaged hairs in those holes to grow back. Basically it’s a lot of patience and trimming.
What are your go-to V76 products? Clean Shave Hydrating Gel Cream is my favorite. I put it in a bowl, whip it up and spray water in it to give it some air. I use that to shave every client. The Beard Oil helps with dry skin on the scalp—and it’s a beard oil! Everything is multipurpose with V76. All the creams are amazing, and the Tonic Hair & Scalp is off the chain.
What’s the key to becoming better at your craft? When I teach I look for people who are willing to learn and be open minded. I never passed out a card in my life; I just kept cutting good hair. That led to this saying I have: Good work gets the good word. A lot of people put time into their fliers and business cards when they should be putting time into their technique. Start from the core, get the hair right and then work on your logo after.
What have you learned from being an educator? It makes me open up more. I wasn’t really a social person until I started flying around. I’ve been more open, and it’s been easier for me to talk to people. I used to mumble a lot, and it’s helped me with my speech, eye contact and communication. It’s helped me with everything I’ve never done before.
Tell us one thing you’re really good at, aside from barbering. I like to paint. I used to do graffiti—I guess you can call it aerosol art. I really like to be creative and do things that people love.
60 WHAT'S NEW
VAUGHN ACORD REVEALS WHY THE NEWEST V76 PRODUCTS ARE NOT TO BE MISSED.
“The perfect everyday scrub that reveals a refreshed look and preps facial hair for shaving.”
“Shampoo, shave, cleanse and scrub on the go with this innovative 4-in-1, gel-to-foam formula —a gym bag or carry-on essential.”
“Masculine scents don't have to be simple. Notes of coconut, leather and cedar combine to create this rich, woody blend that wears all day.”
“THIS GO-TO LIGHTWEIGHT MOISTURIZER WORKS ALL DAY TO KEEP YOU COMFORTABLE AND HYDRATED WITHOUT LOOKING GREASY.”
IT’S A MAN’S WORLD
As the men’s grooming industry soars, so does the need for highquality brands that cater to the male segment. This is where V76’s General Manager DAVID PETERSEN comes in—V76 products range from hair and face to shave and body, and David lends his decades of barbering and shop-owning know-how to all facets of the brand. We took a closer look at the business of men through the experienced eyes of V76’s secret weapon.
Tell us about the repackaging V76 went through in early 2016. Our goal with the repackaging was twofold. First, we wanted to let the professional, as well as the consumer, know that we currently have multiple segments—Well Groomed, Boldly Barbered and Face Forward—as well as our newest segment, Gifted Man. All V76 products fit into one of these categories. Additionally, we realized that our products are loved by men of all ages, so we wanted to create packaging with a more contemporary look to appeal to a larger audience. How important is education to V76? Education is the core of the V76 business. Men like to shop, but they prefer to be told why they need something. Once a man finds something he loves, he creates a regimen and becomes very loyal. It’s my job to teach salon owners how to capture this fast-growing segment.
More men are visiting salons than ever before. How should salons market to the everyday man? Understanding the needs of today’s man is incredibly important. The salon environment and its technical ability to speak to both service and the consumer are vital factors in client retention—make it straightforward and clear-cut. What do men want in their grooming routines? Men want simple and effective. They want to be prescribed the right regimen and provided with products that work. We need to teach men the importance of grooming their eyebrows, ear and nose hair, nails and skin. This will keep a man coming back.
Tell us what’s next for V76. A lot! We have several new products coming out, and we are launching the brand around the world. We are also developing top-notch education to help our network thrive in these new markets. This phase of growth is a really exciting time for the brand.
63 UP CLOSE
BREAK THE ICE:
VAUGHN ACORD CUTTING AND STYLING MAY BE HIS FORTE, BUT THERE’S A LOT MORE TO UNCOVER ABOUT FAMED MEN’S HAIRSTYLIST AND V76 FOUNDER VAUGHN ACORD. THE LEGENDARY GROOMER FILLED US IN ON HIS LIFE WHEN HE’S NOT BEHIND THE CHAIR.
Favorite movie? The Wizard of Oz. The message about going home is really important to me. What can't you live without? Honesty and water.
How would you describe your personal style? Adaptable, relaxed and casually elegant —I really like to live in things. Favorite project so far? I really enjoyed working on Front Row. We communicated an honest message, the team was great and it was just a lot of fun.
What are you most proud of? My family. I love them dearly. Who do you admire? The Dalai Lama—he is so positive and forgiving. I admire anyone who gives back.
Best advice you were ever given? I have two pieces of advice that I live by. The first is that you can do anything you set your mind to. And the second is that there is no such thing as perfection. If it did exist it would be pretty boring. Imperfection makes things believable and honest.
Tell us something no one knows about you. I was on Star Search. And I will leave it at that.
Cleanse and condition with targeted formulas. Craft your look with styling products that offer a range of hold and finish levels. To explore the entire V76 by Vaughn collection for hair, shave, face and body and to become a purveyor, visit v76.com. 855-V76-0300
THE PORTFOLIO email@example.com
Hair by Franck Izquierdo, Leo Izquierdo, Aaron Grenia and Chase Kusero for IGK using (from left to right)
TRUST FUND Thickening Foam, AMARO Ombre Highlight Spray, MISTRESS Hydrating Hair Balm, LAID-BACK Defrizz and Anti-Static Spray, BROKEN DREAMS Texture Paste, BEACH CLUB Texture Spray, DOWN AND OUT Dirty Spray
For the past two years we have been hard at work on an exciting project that we are thrilled to finally share with you. In 2014, we met four visionaries and were immediately in awe of their immense talent, effortless style and unique creativity, as well as the way that they educate, interact and do business in our increasingly social mediadriven world. Franck, Leo, Aaron and Chase are the next generation of hair, and together they bring a unified perspective to the industry—enter IGK.
“I” for Franck and Leo Izquierdo—brothers from Paris who live and work in Miami. “G” for Aaron Grenia—based in New York City. “K” for Chase Kusero—covering Los Angeles. They’ve joined forces to build a common vision that is at the helm of some of the most provocative and relevant looks of the moment. With a lineup of products enhanced by education, current trends, the lifestyles of their jet-setter clientele and the cities they live in, IGK truly stands as the voice of the global consumer. While each product embodies the soul of its artist in his or her respective city, all of the products are designed to work and play hard together no matter where life takes you.
IGK products are style driven and expertly designed to allow users to experiment and create looks with minimal effort. Well done, but un-done. We’ve developed the formulas with the same credo and standards that Luxury Brand Partners uses across the development of all of its brands without compromising safety or performance. IGK is color-safe, gluten-free, cruelty-free and formulated without parabens or sulfates.
Give the products a try and see if you aren’t transported. This is hairstyling for the modern generation. This is IGK.
Deva Finger President, IGK
SEAT BACKS AND TRAY TABLES UP
This summer saw the launch of IGK, the innovative new product line crafted by the four founders of the brand’s namesake salons. Located in the three culture capitals of trendsetting hair—Miami, New York City and Los Angeles—the IGK salons are home to stylists FRANCK IZQUIERDO, LEO IZQUIERDO, AARON GRENIA and CHASE KUSERO and are the inspiration behind their locale-driven lineup. The four have worked together around the world for years and built their unified reputation on trend-breaking styles. Here, we get to know the guys behind the next big brand in hair.
“You put it in your hair and just go. It’ll give you shine and body and looks sick no matter what city you’re in.”
“After it has been in the hair for a few hours, the texture actually gets better. Plus, you can create a look with just your hands.”
LOCATION: IGK, SLS HOTEL SOUTH BEACH, MIAMI FAVORITE PRODUCT: RICH KID COCONUT OIL GEL
LOCATION: IGK, SLS HOTEL SOUTH BEACH, MIAMI FAVORITE PRODUCT: BEACH CLUB TEXTURE SPRAY
Franck got his start in the fashion capital of the world, Paris, where he was raised with a strong lineage of hairdressers in his family. After leaving the City of Light, where he was working in his parents’ salon, he went straight to London to learn at Toni&Guy. A few years later, he opened the first Toni&Guy salon in Paris at the age of 21. “It was 1999, and the girls from Paris wanted ‘the look’ at the time: fringe with long hair and soft layers,” said Franck. “Paris was super classic and boring then, so when we arrived from London, people freaked out for the new techniques.” Three other locations opened, their staff grew to 400 and Franck became a Global Creative Director for the brand—but, he says, his mind was always in the U.S. Franck left Paris in 2006 and beelined for the states, spending his first year bouncing between New York and Miami and working on his French clients like Léa Seydoux and DJs like David Guetta and Martin Garrix. “I wanted to observe in the U.S. for a while to make sure I was going to like it and be able to hustle and create my own vision,” said Franck, whose A-list clients now include the likes of Catherine Zeta-Jones, Vera Wang, Sophia Amoruso, Rachael Taylor, Ashanti and Winona Ryder. Franck settled in Miami with his brother Leo and opened a salon above Barney’s New York in South Beach, followed by a Privé Salon location in the Philippe Starck-designed SLS Hotel. Chase and Aaron eventually crossed paths with Franck and his brother while traveling, teaching and doing creative direction together with Privé. They launched IGK Miami (in the SLS space) first, with the second and third locations to follow in New York and L.A. “I think the strength of the brand is that we are four,” he said. “We love different things, but in the end, we are on the same page. It’s like fashion: I love Saint Laurent. I’m not a fan of Givenchy, but I still respect Givenchy because it’s f-cking cool.”
Leo moved to the U.S. with his older brother, Franck, after a hugely successful salon career with Toni&Guy in Paris. Once in South Florida, he helped launch their Miami salons and worked backstage at New York, Paris and Miami Fashion Weeks for designers like Roberto Cavalli and Chanel. Now, Leo is based out of the IGK Salon in the SLS Hotel where it’s “like a club during the day” with loud music playing at all hours and servers who make margaritas for his clients right in the 10-chair location. “When I arrived in Miami 10 years ago, it was nothing compared to New York and L.A.,” said Leo. “Now I love the lifestyle here. It’s growing so there’s a lot of opportunity.” He also loves working with his brother, with whom he has been creating beautiful hair since the two were young teens working together in London and Paris. “We are bonded with hairdressing in our blood,” Leo said. “We help each other a lot, we have a lot of fun, and we laugh a lot. We understand each other, sometimes only with the eyes.” It’s those unspoken connections that prove to be crucial in a creative venture that always needs to be ahead of the curve on fashion and trends. Leo, who is partial to doing long hair with long layers, looks to travel and social media to keep up. “I think the new generation is more about natural hair with a lot of product and texture,” he explains. “Next year, it will be all about straight hair, and bangs and dark color will come back for winter— we’ve seen enough blondes.” Until then, Leo has his fair share of well-known clients to keep happy, including singer Lykke Li and Victoria's Secret model Anais Mali. But when he talks about his successes, he still calls back to his roots. “My grandfather built everything my family has with hairdressing,” he explains. “I’m proud of it. It’s a tough business. And I’m sure he can see everything we’re doing now.”
LOCATION: IGK, SLS HOTEL BEVERLY HILLS, LOS ANGELES FAVORITE PRODUCT: RICH KID COCONUT OIL GEL
LOCATION: IGK, DREAM HOTEL DOWNTOWN, NEW YORK CIT Y FAVORITE PRODUCT: TRUST FUND THICKENING FOAM
“I had the name in my mind for a long time, and I knew I wanted coconut oil in it.”
“The spray foam leaves you with texture, volume and grit, but it's still soft and moveable.”
You’ll usually find Aaron—a tall, tattooed, motorcycle-riding, Rick Owenswearing redhead—at the IGK Salon nestled in the large, glamorous lobby of New York City’s Dream Hotel. Cocktail waitresses pass through the salon to serve food and drinks with names like Frisky Fling, and the pool nearby brings in gorgeous young guests seeking beach waves. “Every era and city wants sexy hair,” said Aaron, whose clients include Elisa Johnson, Sofia Richie and the heavy hitters of New York’s creative industries. “New York has this casual heat that’s a little refined, but relaxed and sexy; L.A. is a little more dirty sexy; and Miami is more polished, glamorous, bouncy sexy.” Being based out of hotels allows the four founders to share the same on-the-go clients and helps them develop their groundbreaking products that play off each market’s varying humidity, dryness and range of seasons. “We worked on the line for two years and tested everything at editorial shoots, on celebrities and in the salon.” Meticulousness comes naturally to Aaron, who’s known for shorter, graphic styles. In fact, he credits his finicky tendencies for originally sparking his interest in hair. “I’m a little obsessive and I think my first fixation was about my hair,” said Aaron, describing memories of getting his childhood haircuts at the local salon in his hometown of Denver. “The barbershop just sucked, so around age 11 my brother and I started to teach ourselves how to cut our own hair. Then in junior high and high school, I would cut other people’s hair. I never got into art or drawing so this was my creative outlet.” Today, his greatest sources of inspiration are the streets of New York—the coolest city on the planet, according to Aaron—as well as his fellow IGK founders. “We look to each other for help and guidance and respect each other’s work like crazy,” said Aaron. “That’s why four is powerful. We each give different input, but we trust each other.”
“When I was first starting out, the guy training me told me to lie about my age,” Chase said about his early days on the floor at Mario Tricoci Salon in Chicago. “I completed beauty school and assisting hours by the time I was 17, but I told clients I was 21 so they wouldn’t freak out about having someone so young cut their hair. I kept this up until my mid-twenties when I realized it was actually better if I was younger.” Chase originally fell in love with hairdressing at 14 when he got his first cut at an upscale salon and saw that there were women everywhere. He practiced on friends by copying the motions he saw his stylist doing in the mirror before leaving high school at 15 to go to cosmetology school and moving to L.A. to join the Sebastian Artistic team at 19. Clearly, Chase doesn’t like to waste time, which is why it comes as no surprise that he had many ideas for the IGK product line before it even began. “My strong point is the branding,” said Chase. “We wanted to make it a little more fun and consumer friendly. Each product can be put into the hair and left to air-dry if you want to keep it easy. I think our product names reflect that, too—they aren’t too complicated, and they really do what they say.” Chase spent a number of years at Chris Macmillan Salon and now works with celebrities like Paris Hilton, Robbie Williams, Mena Suvari, Vanessa Lachey and Jared Leto—in fact, he’s the man behind the actor’s infamous red carpet man bun and man braid. This summer, he opened the L.A. location of IGK, where he cuts and colors, though he’s often in New York and Miami or on the phone with the team discussing the hair zeitgeist of the moment. “Bangs are back right now, and hair’s more blunt on the bottom,” he said. “There’s also less of what we call the ‘Instagram wave.’ The hair is a little bit straighter and not as wavy-wavy.” He’s equally thoughtful about his fashion, opting for brands like Fear of God, Vans, Yeezy and, his favorite, Enfants Riches Déprimés where the admiration is mutual—Chase keyed the Enfants men’s show in Paris this year.
70 WHATâ€™S NEW
72 WHATâ€™S NEW
Hair by Stephany Huizing Smith for PULP RIOT using SEA GLASS, NIGHTFALL, POWDER, SMOKE
The landscape has changed, and we have entered a new golden age of hairdressing. Technology, social interaction and changes in cultural acceptance have converged, and now, more than ever before, the beauty community has the power and influence to inspire and educate each other as well as create trends. The Pulp Riot team rose up from this beauty community as salon owners and stylists who have turned the traditional industry education model on its head. They are responsible for shaping a new color movement.
Until recently, stylists were mostly confined to using different shades of blonde, brunette and red. But now, stylists frequently use blue, green, aqua, purple and every other color in the rainbow to create their own masterpieces. It’s a culture shift, not a trend, and because of this, we felt it was an appropriate strategy to release 16 semi-permanent fashion colors as part of our initial product launch. Once the original vibrant colors, which are vegan, ammonia free, long lasting and powered by quinoa, have been introduced, we will follow up with additional innovative color products.
With this expanded color palette, we’re inspiring stylists to think of themselves as artists, hair as their canvas and Pulp Riot as their paint. Together we’re setting out to create a product company where there is no separation between those who create the paint and those who use the paint to craft wearable works of art.
We are excited to join the LBP family of brands and look forward to introducing Pulp Riot to its dedicated network of salon owners and stylists.
David Thurston President, Pulp Riot
Luxury Brand Partners is constantly seeking strategic collaborators with the same entrepreneurial spirit and passion for the industry, and this July, LBP teamed up with Pulp Riot, the innovative new hair color company from founders DAVID AND ALEXIS THURSTON of Butterfly Loft and Butterfly Circus. The alliance brings a unique and creative category—think vibrant and pastel colors—to LBP’s portfolio of artist-driven brands. During the creation of PULP RIOT, THE THURSTONS took a collaborative approach to building their team by forming an ownership group consisting of 17 of the most well-known and highly respected stylists and educators in the industry, including RICKEY ZITO, ASH FORTIS, JAY WESLEY OLSON, IRIS SMITH, LINH PHAN and JENNY STREBE. The group— with a combined 1.5 million Instagram followers—was instrumental in the formulation of the color line.
“The minute I met David, Alexis and the rest of the Pulp Riot team, I felt their commitment to the beauty community. Their passion for education and support for the artist behind the chair is infectious,” said Albie Cortes, Advanced Strategy and Business Development, Luxury Brand Partners. Tev Finger agreed, mentioning, “The Thurstons have a history of creating successful companies that transform the beauty industry. They are fantastic people, and we are in the business of doing business with people we like and trust.” The brand encourages stylists to think of themselves as artists, hair as their canvas and Pulp Riot as their paint. They're giving stylists the green (purple, blue, gray, pink, yellow and aqua) light to start creating brilliant masterpieces.
LB P N ETWOR K SALONS
SAVE 15% ON YOUR FIRST PULP RIOT ORDER OVER $1,000 Go to www.pulpriothair.com and enter the discount code “LBPLOVE” to redeem this offer
LUXURY BRAND PARTNERS DEVELOPS AND NURTURES PRESTIGE ARTISTDRIVEN BEAUTY BRANDS WITH A FOCUS ON INNOVATION AND A PASSION FOR THE CREATIVE MIND. THE PORTFOLIO
Move over Jimmy Fallon and step aside Stephen Colbert… TEV FINGER is the new king of late night. On his groundbreaking talk show, Late Night with Tev Finger, Tev entertains and encourages laughter while addressing serious industry topics, ideas and issues. A diverse range of guests—which so far has included legends John Paul DeJoria, Garren and Eden Sassoon, among others— take a seat on Tev’s couch and together they bust up industry clichés while having an absurd amount of fun.
“WHAT’S LNWTF YOU MIGHT ASK?
It’s a show dedicated to the salon industry. It’s for stylists, colorists, nail techs, makeup artists, salon owners, managers and anyone who is involved in our incredible craft. We focus on social media and issues in our industry.” -TEV FINGER @TEVFINGER
“I THINK THE HAIR INDUSTRY NEEDS TO BE THOUGHT OF AS ONE OF THE PINNACLE, FORWARD PARTS OF FASHION.” - TEV FINGER @TEVFINGER
“We don’t teach people how to cut hair. We teach them to ask questions about why they’re doing something.” – HOWARD MCLAREN @HOWARDMCLAREN
“HAIR IS THE ONLY THING YOU WEAR WHEN YOU'RE NAKED.” - CHASE KUSERO @CHASEHAIR
“WE ALL NEED TO REMEMBER THE HISTORY OF HAIRDRESSING BECAUSE IT'S UP TO US, NOW THAT WE HAVE THIS PLATFORM, TO HONOR HOW AMAZING HAIRDRESSING IS.” - JAY WESLEY @JAYWESLEYOLSON
“THEY’VE GOT TO STOP WORRYING AND OPERATING OUT OF FEAR. THE WORLD WE ARE IN TODAY, EVERYTHING IS CHANGING, BUT IT’S ALWAYS BEEN THAT WAY. YOU EITHER HAVE TO HAVE FEAR OR YOU HAVE TO HAVE FAITH.” – REUBEN CARRANZA @REUBENCARRANZA
“It definitely takes a lot of hard work, and I don’t think people realize that. Consistency is really important. You don’t just want to do an OK haircut and post it on your Instagram. You want to wow people.” – JENNY STREBE @THECONFESSIONSOFAHAIRSTYLIST
“My father is the person who put me here today. He stood up to my student counselor who told him that his son should not become a hairdresser. He said ‘My son will be a hairdresser. He will be great at what he does, and you will read about him.’ That was the beginning of my career.” - GARREN @GARRENNEWYORK
“WE USED TO LOOK TO THE BEAUTY INDUSTRY FOR THE TRENDS. NOW THE BEAUTY COMMUNITIES ON SOCIAL MEDIA SITES ARE THE ONES PROVIDING THE EDUCATION AND INSPIRATION, AND WE ARE BETTER OFF BECAUSE OF IT.” – DAVID THURSTON @DAVIDBUTTERFLYLOFT
“I THINK IN LIFE YOUR GREATNESS IS WHAT YOU DO WHEN YOU GO WRONG. IN THE MISTAKES, WHICH THERE WILL ALWAYS BE IN LIFE, WHAT YOU DO AND HOW YOU HANDLE THOSE MISTAKES WILL DETERMINE THE NEXT STEPS. IT’S YOUR ATTITUDE IN HARDSHIP THAT MAKES TRUE GREATNESS.” – VIVIENNE MACKINDER @VIVIENNEMACKINDER
“Everything has changed, and to operate the same way that you did before the change is like taking a road map of 1950s Los Angeles and trying to navigate the streets today.” – DAVID THURSTON
MONEY TA L K S
WITH TEV FINGER
As we continue to push to elevate our industry, we must also keep up with progression and overcome the challenges that come our way. It is essential that salon owners and their businesses constantly evolve along with advances in technology and the economy in order to stay relevant and innovative. DJ LEWIN, an expert in the credit card processing business, and I have come up with a cost-saving solution that will benefit owners and stylists within our network, as well as push each salon to streamline the way it does business.
TEV: What's the average rate or
I’ve known DJ for a long time, and together he and I ideated a concept that would change the way salons use merchant services. The idea is to pool our entire salon network into one single credit card processor, and, as a result, salon owners will receive a significantly lower provider rate, saving them a respectable amount of money. Every little bit helps when you’re working within big percentages. For example, if a salon makes $100,000 in revenue per month, and our new model saves $750 per month, that is an overall savings of $9,000 per year, which is a win any way you look at it. In addition, chip-embedded credit cards are now in high circulation, and salon owners will have to purchase new card-reading machines. Why not swap out your machine and save money with our new model at the same time? Another concept that goes hand-in-hand with this new idea is the ability for salons to receive loans based on their credit card purchases. It’s an unfortunate yet familiar realization that salons have a hard time getting bank loans. By using our new concept, the salon in the earlier example could receive up to $200,000 in loans. That cash flow can then be invested in education or new construction—perhaps building an eye-catching LBP retail area—that can easily translate into exponential business growth. As we start to implement this new business tool, DJ will be working with his team of knowledgeable professionals at the LBP headquarters. This means anyone in our network can call our offices, and we will seamlessly connect you to expert service and immediate assistance. This is only the beginning for us as we continuously strive to bring innovation and additional profit to salons. I'm excited to introduce you to DJ, the money-saving maverick and our partner in this endeavor.
percentage a salon pays in credit card fees? DJ: LBP has leveraged their immense buying power to contract lower rates no matter what each partner salon is currently paying. TEV: What will the new rate or percentage be with this program? DJ: Significantly lower than the salon’s current rate, thus lowering overall fees debited at the end of each month. TEV: How will this program help salons save money? DJ: Salons as individuals don't qualify for the lowest rates/fees. By joining with LBP, the combined volume leads to substantial savings. TEV: How can salons receive loans through this program? DJ: By joining the program, salons are immediately pre-qualified for the lowest priced available loans to help grow your business. By providing a few minor business details, the money is available in less than a week. TEV: Are there any additional benefits that you plan to offer salons? DJ: By joining the program, salons are also provided the most up-to-date customer-facing technology. It's important for our salons to be trendsetters. Utilizing and encouraging customers to use Apple Pay will further the culture of leadership at LBP and the partner salons. Apple Pay is the newest and safest way to pay by credit card. THE PORTFOLIO
TEV: Will switching credit card processing cause a delay or be an involved process for salons? DJ: Switching credit card processors is as easy as unplugging an old TV and plugging in a new one. If a salon is using a terminal, simply unplug the old one and replace with the new equipment. If the salon is on a POS system, we will provide a new code for the POS system that takes less than a minute to enter. TEV: When can salons expect to start seeing savings? DJ: Salons will see savings on day one! Why continue to pay more than you should? TEV: How can salons use these savings to help improve their businesses? DJ: This program is self-funding, meaning that the savings generated from the credit card processing can be used to create an interest-free loan to upgrade retail facilities or contribute to continuing education. The repayment of the loan is automatically removed from the credit card sales, thus creating a one-step, turnkey program. LBP is providing nearly free money for its partner salons. TEV: How will this program improve retail sales for salons? DJ: LBP strives to revolutionize the salon retail industry. Saving money and providing access to almost interestfree loans helps salon owners create an improved retail facility, instantly increasing retail sales in a high-margin area of their business. This creates a new profit center for salons.
Our industry is comprised of 85 percent women; however, the spotlight, global recognition and higher compensation belongs to a small group predominantly made of men. Luxury Brand Partners and The EmpowHERment Project are going to change that. Launched at the end of October, this organization, which will boast a series of gatherings, networking opportunities and mentorship programs, promotes the empowerment, equal influence and leadership of our industry’s talented women.
WE CAN DO IT! LYNDSEY BARDNELL, LBP’s VP of Strategic Projects and Industry Development, has been named the president of the organization and will be involved in all aspects of the initiative. “We will leverage regional grassroots events and the power of social media to create and foster a supportive, collaborative and action-driven community across all ages, genders, skill levels, roles, brands and locations,” said Lyndsey. We got the chance to sit down with the newly appointed project leader to talk about LBP’s newest enterprise and learn more about the strong females in her life.
Why is now the time for The EmpowHERment Project? In my opinion, this initiative is overdue. That said, the emergence of social platforms as a viable and dominant means of interfacing and connecting with our world and, specifically, our beauty community has given us an incredible opportunity. We now have the ability to project and magnify our voices in a way that was unimaginable a few years ago. I believe there has been an awareness of the disparity in women’s recognition, influence, pay and opportunity for a while now, but social media has given people a place to talk about it—and they absolutely are. This project is about awareness and collaborating to come up with steps that are actionable and result in real change. Hashtags are great for creating awareness and unifying people behind something important; change only happens when it is backed up by action. We want both.
What can a member expect to experience throughout the series? They can expect access to incredible content, mentorship and networking opportunities, collaborations and a chance to change the industry that our youngest professionals will inherit and continue to improve. One of the
things that excites me most is that they can also expect to be a part of creating the initiative itself. We are in the process of framing it out and nominating a board that will bring additional perspective to the project. From there, we will be inviting people—of all genders—from across all walks of the industry to help us define the pillars of the organization, the social platforms, the first summit and more. Right now the project is in its infancy, and we can’t wait to add additional perspectives to see it grow.
How does this organization compare to the other empowerment movements of women in beauty, cosmetics and fashion? There are incredible organizations out there that do an outstanding and honorable job of empowering and recognizing women. I was introduced to CEW 13 years ago when I worked at Bumble and bumble, and I am still a member today. We are absolutely taking cues from the incredible work CEW does. The EmpowHERment Project is focusing specifically on women in front of and behind the chair, whether they are colorists, stylists, students, CEOs, marketers, salon managers or salon owners. We aren’t all things for all people—we are focused on the hair segment of beauty.
How will LBP support The EmpowHERment Project and start making strides toward equality for women in the hair industry? Tev Finger and I have been talking about this for some time. I’ve known him almost my entire professional career, and he has always cared deeply THE PORTFOLIO
about the industry and the people. I believe that being the father of twin girls has prompted him to see both the industry and our company through a different lens. He is committed to the project and to making LBP a leader by example. One of the most exciting programs coming out of LBP these days is Late Night with Tev Finger, and it continues to gain momentum every week. I help Tev acquire some of the talent for the show, and we have had exactly 50/50 representation. The industry averages about 20 percent female representation on stage and in leadership, but our show is committed to 50/50. One of our most important conferences to date, Ideologue: The Social Media Sessions, was committed to the same goal, and at least half of the artists, leaders and entrepreneurs on the marquee and on stage were women. Additionally, we are in talks with some badass female artists and entrepreneurs in regard to some incredible future projects that fit our portfolio. We’re putting our money where our mouth is.
Who have been some of your female mentors? My mother, who is 5 feet 2 inches tall and less than 100 pounds, became a police officer in the early ’80s when it was unheard of for women to join the force. I recently attended her retirement party and was both fascinated and proud to see an entire department of all men come out to support her and tell amazing stories of how she taught them that “brain over brawn” wins every time. I like to think some of her moxy rubbed off on me. Professionally speaking, in 2015, I had the privilege of meeting an incredible woman named Julie Solwold, who is a long-time executive of John Paul Mitchell Systems. We have become friends, and I am in awe of her. I haven’t told her about the project yet, but I very much hope she agrees to be a part of it.
VIDEO KILLED THE RADIO STAR If you post it, they will come. This is exactly what happened when @tevfinger announced a salon music video contest via Instagram earlier this year. Days after the initial call for entries—which encouraged participants to shed their shyness and get inspired—creatives from the LBP network sent in their best music video renditions and a lip sync battle was born. We caught up with the winners to see what their salon team gained from entering the craziest competition in the industry.
FIRST PLACE WINNER: LURE SALON, VANCOUVER BC “We wanted to shoot a music video recreation for a long time, so when this opportunity came along it was kismet. Everyone made a significant contribution and showcased their creative talents. The team supplied wardrobe, props, makeup and even dancing lessons. Our clients really enjoyed watching the video and were pleasantly surprised to find out that Vu—our resident RuPaul—was the beauty in the bathtub. We were already a tight-knit group, but we’re over the moon about this accomplishment.” - Jennifer Stringer, Experience Coordinator
SECOND PLACE WINNER: SLIM’S BARBER SHOP, CRYSTAL LAKE, ILLINOIS
THIRD PLACE WINNER: BANG SALON, DENVER, COLORADO
“We chose to participate in the challenge mostly because we wanted to go to Miami, appear on Late Night with Tev Finger and check out the styles and trends that are being taught in the LBP classes—but also because we knew it would be a good time. We figured even if we didn’t win it would be a great marketing tool that shows off our cuts and let's everyone know how much fun we have in the shop.
“Everyone had so much fun shooting the video, and it gave us something positive to bond over. We were able to loosen up, laugh and have a great time together. Everyone provided input, and even if they didn’t participate in the video, they really enjoyed watching it.” - Lisa and Rodger Garcia, Co-owners
The contest allowed us to build something as a team, plus we love doing ridiculous things together—so why not make a music video and invite our customers to party while we shoot the last scene?” - Kevin “Slim the Barber” Slimko, Owner THE PORTFOLIO
FRONT ROW VIEW
After ringing in 2016 with confetti, champagne and midnight kisses, thousands of stylists, salon owners and industry greats made their way down to Miami to continue the celebrations at LBPâ€™s Front Row: A Hair Education Festival of Epic Proportions. From sun-splashed pool parties and stellar on-stage performances to flashy brand introductions and enlightening keynote speeches, the four-day event provided a variety of entertaining activities in conjunction with unparalleled education. Here are a few snapshots of the styles that were shaped and the knowledge that was exchanged at Front Row.
H E I D I PA R F I T T LONDON INFLUENCE SALON
S TE VI E HE R N A N DE Z & THE R E S A PR Z YBYL A JOSE LUIS SALON
NICOLE GIANNINI SALON SIREN
San Anselmo, California
Little Rock, Arkansas
San Diego, California
T I N A VA L E N C I A V COLLECTIVE HAIR STUDIO
Front Row 2016 inspired creativity, artistry and some seriously imaginative photo collections. Take a look at the best submissions from our 2016 Front Row Inspiration Contest, which paid homage to everything from Rose McGowanâ€™s powerful performance to sketches that were featured in the artist gallery.
Portland, Oregon H E I D I PA RFITT
LONDON INFLUENCE SALON
DANICA SCHAEFER CURT DARLING SALON
Los Angeles, California
JESSICA SOLER SALON RED
T H E
COMING 2018 THE PORTFOLIO
ENTIRE PUBLICATION FOR EDUCATIONAL PURPOSES ONLY
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