Consumables by Jeff holbrook

South African edition

Keeping

your eye

on Colour

Issue No.17 - Mar/Apr 2012

THE PSYCHOLOGY

of Colour!

SEVEN Workable Solutions to Needless Printing! INDUSTRY Personality Leon Diedericks: Inksystem

Contents Mar/Apr 2012

retail news

street wise

business news

Seven Workable Solutions to Needless Printing! 6

Social Networking Expand Your Business! 16

The Psychology of Colour! 20

Consumables Magazine

topical news

industry personality

technical

How We See Colour 22

Leon Diedericks: inksystem 26

Remanufacturing the HP LaserJet Pro CM1415 Black and colour toner Cartridges 28

Mar/Apr 2012 Page 2

E d i t o r s Vo i c e K e e p i n g Yo u r E y e o n C o l o u r

ell, with the first quarter done, industry has been through a fairly tumultuous period, with fuel hikes, utilities on an upward spiral, e-tolling and new changes to taxation. Our industry has weathered many storms to get to where it is today and will continue to send a strong message to the market: it is still determined, resilient and far from the end of its journey. We know all about operating in a difficult and challenging environment! The recycling industry represents people of all shades, colours and hues and its survival is reflected in its people and its product. A kaleidoscope of all types of business styles, there are as many views on any one subject as there are people and we let everybody know where we stand on most issues. Thatâ&#x20AC;&#x2122;s why 2012 should be a year to explore and perfect recycling colour cartridges to catch the wave of market predictions for increased sales of colour copiers and MFDs (Multifunction digital devices) This

would avoid this being the year of self-induced stagnation. With colour being the foremost prospect in our industry today we need to be vigilant to the dangers of patent infringement as the OEMs are squeezed into drastic action to protect their consumables market share. This has become very apparent with the recent massive legal action, brought by Canon against third party suppliers, Clover Holding Inc, Data products, Imaging Resources, Nukote, Office World and Orink â&#x20AC;&#x201C; the surprise element though was Clover, which as a remanufacturer, was not producing new moulds. This shows the concern that the OEM companies have over the rapid growth of aftermarket products. Clover is currently estimated to be turning over US$600 million annually and this must be of great concern. Colour definitely seems set to dominate the printer market as forecasts of over 21% growth is a strong indication of where our aftermarket sales should be set.

This autumn issue is bursting with interesting articles as we read about a new type of opportunity set by our Industry Personality at Verimedia who has made huge strides into a relatively unexplored market. As always we keep you informed in our perennial green articles, while keeping our focus in this issue on colour and its multifaceted spectrum of uses, ending on a whimsical note in BACK CHAT. As we put another edition to press, we are heartened to report back that the response to our new-style format and article changes has been well received with many positive comments.

Maureen Van Der Riet South African Editor Consumables Magazine

Editorial team Publisher Jose Bustamante Lopez Editor Maureen Van Der Riet Subeditor Duncan Bouwer duncan@smartcraft.biz 0828254448

Design and Layout Jeff Holbrook 0727888301

T: 084 511 5441 F: 2731 262 1096

Journalists Matt Campaign-Scott Mandy Barrett

e: sales@consumablesmagazine.com w: www. consumablesmagazine.com

Published by: Ediciones Consumibles S.L. Spain CIF: ES B85340552

Seven Workable

Solutions to Needless

PRINTING! by Matt Campaign-Scott

iven that the Global Economic Slowdown continues and the prospects of a tight-fitting aftermath lingers, austerity measures are not just a Greek phenomenon. Companies across the world are having to look at lowering costs and streamlining operations. Furthermore, on-going research indicates a steady upward trend in favour of environmental responsibility in the workplace. With a plethora of Document Management Solutions offered by companies like Equitrac and Xerox there is clearly a market for what in another time would simply be called ‘pulling in the belt’. There are several document management practices that can help companies reach both their environmental and cost-reduction goals. From the sustainability perspective, these practices can significantly reduce the use of paper, thereby saving trees, fuel in shipping the paper, physical space to store it, and halting the eventual destruction of many files that end up in a landfill. It goes without saying that such measures need to go hand in hand with a serious commitment to recycling toner and ink cartridges. According to the Environmental Paper Network, “If, for example, the USA reduces its office paper use by approximately 10 per cent, or 540,000

Consumables Magazine

tons, greenhouse gases would fall by 1.6 million tons. This is the equivalent of taking 280,000 cars off the road for a year.” Here are some practices that in themselves are a Document Management Solution to reducing costs and carbon footprint.

1. Making use of Technology:

Companies need to make use of the technology they. Multi-Functional Printers have so called “smart” technologies such as Scan-to-Email/ File Folder, Personal Mail Box, Document Routing and Fax-fromDesktop in order to decrease paper and ink/toner used in printing. A recent study came up with three per cent in the reduction of paper used.

2. Getting the most out of a page: Building a habit of reducing the size of the font; setting the margins for a wider fit; checking ‘widows and orphans’ all with the intention of adding more text to a page can reduce needless printing and paper use by a significant percentage.

3. Ban banner pages: A banner

page, the page that prints prior to a user’s file prints with username

and machine name information. Research in the industry estimates that organizations can reduce their consumables cost by up to 20 per cent by abolishing banner pages from office print jobs. According to “Cost Cutting Initiatives for Office Printing”, Sharon McNee and Ken Weilerstein, Feb. 2008, a 1,000 person organization could cut up 1.6 million pages and save R268 000 per year by eliminating banner page printing.

4. PIN authentication: Cartridge Save reports that one in ten documents sent to the printer are not collected or end up being resent. What companies could do to reduce extemporized print costs by up to 10 per cent is to implement a PIN authentication system. 5. Duplex by default: Decrease

paper use by up to 50 per cent. Largely multiple-page documents don’t necessitate the text to be printed on one side of the page. With the necessary policy decisions in place and the technical staff on board it’s quite feasible to alter office protocols and make duplex printing of multipage documents the norm.

6. Workgroups work: To varying

Mar/Apr 2012 Page 6

Font Size degrees, trading personal desktop printers with workgroup MFPs shared by departments can make a powerful impact. A high end financial services company replaced 1,100 copiers and printers and 1,000 fax machines with 400 MFPs. The move jettisoned 1,700 machines that now no longer consume resources based on their operation, maintenance, and ultimate disposal.

7. Scanning should be the norm:

Instead of copying and storing physical documents, organizations can scan and store electronically. Employees can retain digital copies that they can distribute electronically, and at the same time avoid accumulating files filled with paper. In a recent industry survey, senior executives involved in

document management indicated that document scanning has a high impact across the greatest range of business goals that include â&#x20AC;&#x153;reducing costs, increasing competitive advantage, enhancing regulatory compliance, and improving customer service.â&#x20AC;?

8. Recycling Toner and Ink Cartridges: The reduction of carbon

footprint due to recycling of cartridges cannot be overestimated. We can take all the necessary common sense precautions above and undo it all by not recycling our cartridges. Used cartridges can be remanufactured

many times over and keep plastic, steel, aluminium and rubber out of landfills. If you buy remanufactured cartridges, you save oil and 7kgs of waste. In the final analysis, each company is like an individual with its own needs and priorities. Before you rush out and purchase expensive Document Management software perhaps two or three of the above practices could be enough to make a significant and sustainable change to your budget and your green conscience.

fitting more text on page

COLOUR your world...

Press Release

Static Control’s Ink Jet Chips Provide Full Functionality In all Firmware versions for HP 364, 564, 178, 862, 920 and 940

tatic Control has released fully functional replacement chips for HP® 364, 564, 178, 862, 920 and 940 standard and XL ink jet cartridges. Static Control’s chips work in all known HP® firmware versions. These highly encrypted, complex chips are the first fully functional replacement chips to be introduced to the aftermarket for this line of ink jet cartridges. Static Control will not sell the chips for use on new build/compatible cartridges; they will only be sold to genuine ink jet cartridge remanufacturers. “We will not support new build/compatible ink and laser cartridge manufacturers,” said Ed Swartz, CEO of Static Control. “We sell ONLY to genuine cartridge remanufacturers.” This milestone achievement comes on the heels of Static Control’s release last year of highly encrypted Lexmark® T650 chips. Static Control is currently the only manufacturer offering these chips to the remanufacturing industry.

Static Control Releases New, Improved Toner for Dell® 3130 and Xerox® 6280 Printer Cartridges Static Control has released a new, improved toner for cartridges used in Dell® 3130 and Xerox® 6280 printers. The new toner eliminates light density and fuser-related print defects. Some aftermarket toners in the primary hopper of the Dell® 3130 and Xerox® 6280 often clog while moving through the toner chamber before mixing in the carrier chamber. This prevents toner from being supplied to the magnetic developer roller, which can cause light print density and trigger a “Remove Tape Seal” error on the printer. Poor fusing can also occur because the high and low melting point of the toner is not properly optimised for this fuser application. Static Control’s new toner solves these problems with improved flow and fusing.

Consumables Magazine

New Static Control Toner for HP¨ M4555 MFP and HP¨ 600 Series Cartridges Delivers Superior Fusing, Density and Yield

tatic Control has released a new toner for LaserJet® Enterprise® HP® M4555 MFP printer cartridges that delivers superior fusing, density and page yield. The new toner is designed and engineered to perform with the entire range of Static Control imaging components for HP® M4555 MFP and HP® 600 Series cartridges. Static Control also offers secondary components as part of its complete remanufacturing solution.

These new high-speed printer applications have very demanding fuser requirements. Static Control’s new toner is specifically designed to meet these demanding fuser requirements while delivering the required density and page yields. Using toners not specifically designed for these applications can result in fuser related defects. Product Codes: HP4555-460B-OS HP4555-1070B-OS

New, Improved Odyssey¨ Toner from Static Control Eliminates Fuser-Related Print Defects in HP¨ P3015, Canon¨ LBP-6750 Cartridges

tatic Control has released a new toner that eliminates print defects related to fuser issues in the HP® LaserJet® Enterprise® P3015 and Canon® LBP-6700 printers. In 2011 HP® made a running change on its P3015 printer that resulted in fuser offset print defects with aftermarket toners. The same change and resulting print defect has also

been noted in Canon® LBP-6700 printers. Fuser offset, often referred to as “ghosting,” appears as a repetitive image on the page. The defect can be printer-related or cartridge-related. The fuser offset defect has been known to occur in low-temperature conditions and after long periods of printer inactivity.

Mar/Apr 2012 Page 8

MSE announces immediate

availability of 24,000 and 40,000 page extended yield cartridges for the M602/603 printers

win for MSE and our dealers. In these scenarios we are truly competing for the market we should all seek; that is the OEM customers who are paying a premium for their cartridges and are seeking true OEM, quality alternatives.

AN NUYS, CA - Micro Solutions Enterprises (MSE), the industry leader for IntelligentlyReEngineered™ cartridges, is pleased to announce that its re engineered replacements for the CE390X and 390XX are now cross compatible with the M602/603 printers released in Sept 2011.

”MSE believes these printers will be very popular going forward as they are replacing the workhorses of the P4015/P4515 family. MSE will also shortly be releasing standard, and extended yield offerings for the M601 printers which will take the CE390A and CE390AX cartridges.

This is very exciting for any dealer selling transactionally or MPS since these new printers can now be serviced not only with oem matching 24,000 page yield cartridges but also with an industry leading 40,000 page MPS engineered version that will work in the M4555MFP, M602, AND M603.

MSE is the largest USA based remanufacturer and is acclaimed as one of the leading edge innovators in the marketplace. MSE has pioneered the process of “Intelligent Re-Engineering” as applied to remanufactured printer consumables which is a protocol that employs

Says Luke Goldberg, SVP MSE Global of the release” whenever we can come to market quickly with a solution that narrows the OEM window where they normally enjoy 100% share it is a huge

patented technologies, proprietary processes, and stringent testing methodologies all with the goal of providing the market’s best alternative to high cost OEM print consumables. MSE has multiple certifications and accreditations including ISO 9001 and 14001. Coupled with our engineering prowess MSE also prides itself on offering the highest levels of after sales support to its dealers through its consultative sales and marketing programs. MSE is a global entity with sales and distribution in Canada, Europe (UK and the Netherlands), Israel, Brazil, California, and Pennsylvania. Contact your sales rep today to discuss this and many exciting new products.

KMP

Know how in modern printing

inkjet/toner

cartridges

empties collection 24 months guarantee JHB: 011 792 0040/1/2 CT: 021 709 0190 DBN: 031 579 4683 Consumables Magazine

www.kmp.com

ribbon for P.O.S

Mar/Apr 2012 Page 9

OCP is Expanding AGAIN!

OCP inks for Epson L800 available – first OEM photo printer with CISS (Continous Ink Supply System)

fter finishing the development, OCP´s Research & Development department released new inks for Epson L800.

With the L800 Photo Printer Epson developed an alternative system to the previously used CISS’s which could be installed in most of the common Epson printers. The Epson L800 printer has an integrated ink tank system in order to provide a continuous ink flow during long print jobs. The counterpart or basis of the L800 is the Epson 6-colour T50/P50 printer - who provides an enlarged colour gamut for photo printing applications. Every 70ml bottle of the OEM ink comes with a 13-digit code which shall ensure its authenticity. Before the customer can start printing he has to fill the tanks with ink and type the code into the printer menu.

fter more than 15 years in our former administration and warehouse facilities in Hattingen, OCP and EWEKO GmbH moved into much bigger new headquarters in Bochum as of May 2011. Since the early beginnings, our R&D center and production plant have been located in Lage, a small country village near Bielefeld. The ongoing success of OCP inks required expansion of the production facilities in Lage to provide additional production capacity of 2,000-2,500 tons per year as well as an expansion of the warehouse capacity at our headquarters in Bochum. These expansions enable OCP to store the increased required quantities of inks before they are shipped to customers and distributors worldwide. With this investment, OCP has doubled its production capacity to approx. 4,500 tons of ink per year. Additionally we have added 750 m² of warehouse space capable of storing more than 250 tons of ink. In total, OCP has expanded its production facilities in Lage to approx. 2,400 m² and our warehouse facilities in Bochum to approx. 3,000 m². OCP would like to thank all of our customers and distributors around the world for their ongoing increases in the purchase of OCP inks.

Retail pricing for each bottle is designated with US$ 10, 90 = approx. 155.71 US$/kg.

The OCP inks for Epson L800 are:

The above listed inks are also suitable for the Epson L100, L200 series printers, which are only equipped with 4-colours (BK 155, C 155, M 155, Y 155). L100 and L200 represents Epson’s low price segment and the corresponding ink bottles are sold for US$ 5,50 each bottle. All models can be found especially in markets where CISS business is established well. Up to our information Epson released these printers in Argentina, China, India, Indonesia and Russia. In China the L800 printer has been released under the name L801. Samples are - as always - available in 0,25kg packaging. For individual samples and quantities please inform us about your detailed demand.

Your OCP Sales Team! The Epson

The Epson L100

Consumables Magazine

L800

The Epson L200 Mar/Apr 2012 Page 10

Static Control Releases Chips for Wide

Format Canon¨ imagePROGRAF iPF8300 Printer

tatic Control has released ink jet cartridge chips for the wide format Canon® imagePROGRAF iPF8300 printer, widely used in the professional fine arts and photography markets. Wide format printers such as the imagePROGRAF iPF8300 offer remanufacturers unique opportunities because it uses 12 colour ink jet tanks. Static Control has chips for both high yield and low yield cartridges.

Product Codes: PFI704CP-MK, -MK10, PFI304CP-MK, -MK10 PFI704CP-K, -K10, PFI304CP-K, -K10 PFI704CP-C, -C10, PFI304CP-C, -C10 PFI704CP-MA, -MA10, PFI304CP-MA, -MA10 PFI704CP-Y, -Y10, PFI304CP-Y, -Y10 PFI704CP-PC, -PC10, PFI304CP-PC, -PC10 PFI704CP-PM, -PM10, PFI304CP-PM, -PM10 PFI704CP-R, -R10, PFI304CP-R, -R10 PFI704CP-G, -G10, PFI304CP-G, -G10 PFI704CP-BL, -BL10, PFI304CP-BL, -BL10 PFI704CP-GY, -GY10, PFI304CP-GY, -GY10 PFI704CP-PGY, -PGY10, PFI304CP-PGY, -PGY10

Multi-Brand Chips from Static Control Offer Single Chip for Many Lexmark¨ , Dell¨ , IBM¨ and Toshiba¨ Cartridges Chips for the Lexmark¨ E250/350/450 Family of Printers

tatic Control announces the performance and convenience of its multi-brand chips for the Lexmark® E250/350/450 family of printers. One chip can be used to remanufacture many Lexmark®, Dell®, IBM® and Toshiba® printer cartridges. These multi-brand chips from Static Control are available for 46 cartridges used in 10 different printer models sold worldwide. Static Control provides the industry’s most reliable, fully functional chips that are the most resistant to firmware changes. Product codes: LE250CP-MB2 LE250CP-MB2-L LE352CP-MB2 LE352CP-MB2-L LE450CP-MB2 LE450CP-MB2-L LE450CP-MBX2 LE450CP-MBX2-L

Consumables Magazine

Unique Business Opportunity! Expand your existing business with Continuous Ink Systems! The Latest Phenomena to hit South Africa! LOW CAPITAL INPUT! SOLE AREA RIGHTS! HIGH PROFIT MARGINS! Call Leon or Johann at:

051 430 4700 www.inksystem.co.za M a r / A p r 2 0 1 2 P a g e 11

Global Office Equipment Market to Reach $78 Billion by 2015

IA announces the release of a comprehensive global outlook on the Office Equipment Industry. Product and technological innovations, declining product prices, and the need to achieve paperless operations are driving sales of office equipment, globally. Growing demand for office equipment from small office and home office (SOHO) users is also a major contributor to market growth. Businesses are increasingly emphasizing on implementing measures that can increase productivity, improve efficiency and minimize cost of their office equipment. Advent of modern office automation processes has allowed office equipment to become cheaper, faster, and more advanced, enabling offices to deliver better output and become paperless in the true sense. With improved infrastructure and advanced digitization processes, standalone equipment can now be networked with computers. As a result, companies are adopting solutions such as enhancing the flow of electronic information, shifting to A4 from A3 devices, installing multifunction products, consolidating office equipment, and implementing managed print services, to gain the most of their office environments. With an aim to minimize cost, businesses are leveraging on the expertise of equipment suppliers to enhance information flow to right-size equipment. The migration of stand-alone users to multifunction printers and growing acceptance of color enabled copiers/printers offers potential growth opportunity in the office equipment market. The United States and Europe are mature markets for office equipment and therefore growth in these countries Consumables Magazine

According to a New Report by Global Industry Analysts, Inc.

is expected to be relatively slow in the near future. Strong growth is expected from the developing markets of Asia, Latin America and Eastern Europe, in particular China, Brazil, India, Indonesia and Russia. China represents the largest market for office equipment in AsiaPacific, with the demand for equipment such as Multi Function Products (MFPs) increasing at a significant pace. Rapid economic growth and emergence of numerous small and medium scale enterprises is contributing to the increased demand for low-end MFPs in China.

are popular with home offices. The market has also benefited from the declining prices of various products targeted at the SOHO sector. The increase in home office users fueled growth in the PC and telecommunications markets. Advent of powerful and flexible new computers and networking equipment provides home-based enterprises the advantage of having computing power similar to that of a large corporation. Consequently, the demand for PC and equipment, including printers, fax machines, and scanners, continues to rise among home-office users.

Product and technology innovations are driving global sales of office equipment. The new products are also cost-effective, efficient, and user-friendly thereby improving business efficiency of office environment. Presently, multifunctional products, that are capable of carrying out many tasks, are becoming popular in offices and home setups. Technological advancements have also played a vital role in improving the quality and reliability of multifunction printers. Further, the development of standards for interoperability of various electronic digital devices has made it possible to develop the multifunctional products.

The research report titled â&#x20AC;&#x153;Office Equipment: A Global Outlookâ&#x20AC;? announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, UK, Japan, Australia, China, and India, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

The small office and home office (SOHO) sector offers enormous opportunities for manufacturers of office equipment. The sector accounts for a substantial portion of the demand for printers, PCs, copiers, scanners, faxes, and answering machines. While laser printers are popular with small offices, inkjet printers

For more details about this comprehensive industry report, please visit â&#x20AC;&#x201C; h t t p : / / w w w. s t r a t e g y r. c o m / O f f i c e _ Equipment_Industry_Market_Report.asp Source: http://www.prweb.com Mar/Apr 2012 Page 12

Product Announcement

New ProBlack Toner for

HP 35A, 36A, 78A and 85A cartridges Suitable for HP P1005/P1102/ P1505/P1606/P1566/M1120/ M1522 printers

oat Labs, a main supplier for European toner cartridge remanufacturing companies, is pleased to release a new ProBlack monochrome toner suitable to be used in cartridges for HP P1005, P1102, P1505 and P1566 printer series and capable to generate OEM quality results. The new toner matches perfectly with both OEM drums as well as the OptiPrint II aftermarket drum offered by Goat Labs. The Quality, Research and Development team subjected the toner and the different drums to strict quality testing and concluded that Goat Labs’ combination will print at a quality equal to the OEM standards. Most important features of the new ProBlack toner are the high yield and high image density. The ProBlack toner and OptiPrint II OPC Drum are developed to provide a consistent quality output for a range of monochrome HP LaserJet printers designed for cost-conscious business users. Cartridges and printers for which the new ProBlack toner is developed are; the CB435A cartridge which yield 1,500 pages and was designed for HP LaserJet P1005 printer series; the CE285A cartridge which yield 1,600 pages and was designed for HP LaserJet P1102 printer series; the CB436A cartridge which yield 2,000 pages and was designed for HP LaserJet P1505/P1522/M1120/ M1522 series; and the CE278A cartridge which yield 2.100 pages and was designed for HP LaserJet P1566/ P1606 printer series.

Consumables Magazine

Goat Labs offers the following components for this engine: Goat Code

Describtion

Unit/pack

210029

Toner, ProBlack, HP P1005/1006/1102/1505/1606/1566/ M1120/1522, 10kg/bag

200098

Toner, ProBlack, HP P1005/1006/1102, 90g/bottle

200099

Toner, ProBlack, HP P1505/1606/1566/M1120/1522, 120g/ bottle

100017

OPC Drum, OptiPrint II, HP P1005/1006/1102/1505/1522/ 1566/1606/M1120/1212/1522

Besides the above mentioned products Goat Labs also offers Chips, blades and other parts and components needed to remanufacture HP’s 35A, 36A, 78A and 85A cartridges. For a complete overview go to goat-labs.com/products and filter e.g. on “1005” to find all HP P1005 components offered by Goat Labs. To order, or for more information about solutions for replacement products offered by Goat Labs, contact us at + 31 (0)24 3882233 or visit www.goatlabs.com.

Mar/Apr 2012 Page 13

Chips, Toner and Components for HP® CP1025 Qualified for HP® 100 M175 MFP and HP® 200 M275 MFP Colour Printers The Odyssey® colour toner and components Static Control introduced last year to remanufacture cartridges used in HP®’s popular LaserJet® Pro CP1025 desktop colour printer have been qualified for HP® LaserJet® Pro 100 M175 MFP and HP® TopShot LaserJet® Pro 200 M275 MFP colour printers. The same cartridges are used in all three printer models (Cartridge Part Numbers: CE310A, CE311A, CE312A, CE313A). These small, low-cost printers are sold worldwide and have high replacement rates, which mean profit opportunities for remanufacturers. Static Control Product Codes: Dedicated and Multi-purpose Toner HP1025-26B-COS MPTCOL-10KG-COS HP1025-26B-MOS MPTCOL-10KG-MOS HP1025-26B-YOS MPTCOL-10KG-YOS HP1025-30B-KOS MPTCOL-10KG-KOS

MPTCOL-1KG-COS MPTCOL-1KG-MOS MPTCOL-1KG-YOS MPTCOL-1KG-KOS

Chips HP1025DUCHIP – Dedicated replacement drum unit chip. U32CHIP-C – Universal replacement chip (cyan). U32CHIP-K – Universal replacement chip (black). U32CHIP-MA – Universal replacement chip (magenta). U32CHIP-Y – Universal replacement chip (yellow). Components, tools and fixtures HP1025DBLADE-5 – Replacement doctor blade. HP1320FMHCAP – Foam hopper cap. HP26FMHCAP – Foam hopper cap. HP26RISEAL – Rigid insertable seal. HP1025THSHPROT – Toner hopper shipping protector. HP1025HEJIG – Hopper entry jig. HP1025DBSPACER – Doctor blade spacer tool. HP26HETOOL – Hopper/Waste bin entry tool.

Consumables Magazine

Mar/Apr 2012 Page 14

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Street Wise

Social Ne Consumables Magazine

Mar/Apr 2012 Page 16

outh Africans are fast becoming more internet obsessed and better “connected” all the time. Take for example the statistics released via Wikipedia.Org, which indicate that internet usage in South Africa has more than doubled since 2005.

According to www.internetworldstats. com, , African internet users make up 6.2% of the world total, with Nigeria taking the biggest “byte”, making up for almost half of that percentage, followed by Egypt, Kenya and South Africa, which represents 6.8% of total African users. Interestingly, statistics reveal that 75% of internet users will research products on-line before purchasing them in real time. Most internet users will want to have instant replies to queries via email or Facebook, and therefore will lose interest in a site that does not respond. So in order to keep your brand in the sights and minds of these computer junkies, including social networking in your marketing plan may be essential.

ost companies already have websites, some designed well and functioning, and others merely floating aimlessly around in the cyberspace junkyard, outdated and unused. Entering a site that contains broken links, old information and email addresses that don’t work, does not bode well for the technological age at all, and rather discourages people from dealing with the company, unless in real time. Brand recognition and ease of contact are vital to building your business, and what better way than to be visually abundant and functional? “The most crucial step in building internet credibility, is to have a reputable web page”, says Robert Cerff, self-professed Google Whisperer , at Prop Data. “Once you have a domain name registered and a functional site, which need not necessarily be more than a single page, people will begin to establish trust in your company. It is your webpage that will be the strongest point in making sales, and collecting customer information, and without a

professional looking website, online marketing will be harder to monitor”, he continues. So, the first step is to ensure that your webpage is up to date, easy to use and easy to find. Domain names should be the name of the company, without long prefixes, as is often offered on free hosting sites, as this establishes a feeling of trust in the professionalism of your company.

nyone or any company can register and use any of the many social media networks available. However, it is important that one considers exactly what it is that one wants to achieve from each platform. Some, like Facebook, with nearly 4 million South African users, are a great medium to promote your business on a social scale, but may fall flat in making actual sales. On Facebook, keeping “friends” and “likers” happy may encourage brand awareness, but the trick is to keep it fun and interesting, with exciting discussion points, funky jokes and interesting facts. Having a group or page that is not kept up to date will only ensure that people lose interest and take you off their list, or hide your updates. A Facebook page may be a great way to remind people of your existence on a weekly or monthly basis, and could perhaps tie into your webpage for queries, questions or complaints. Twitter, on the other hand is based more on sharing information, and keeping people in the loop, should they decide to follow you! If your business is say, having a specials’ sale on, this information may not raise interest on Twitter, but a new and exciting innovation about to hit the South African shores may create a following, with “tweets” all over the country!

can be shared, pinned onto other users pinboards, and discussed amongst members. This may be a good medium for printing companies wishing to showcase various print qualities or colours for example, and would work well to publicise events and company functions with clients.

here are literally hundreds of social networks, from Mixit, to Google +, some catering specifically to business needs, others to younger internet users, and some even to often odd hobbies and interests. A quick surf around the ‘net will lead to many choices of social networking, with companies even offering to monitor your brand recognition on these. A leader in the field, South African company Fuseware (www.fuseware.net) offers to : “leverage online consumer data and makes sense of it for your brand by creating & delivering tailor made reports”, via “Brand Auditing, Influencer reports and Conversion monitoring”. With all the indicators pointing towards encouraging user interaction with your company, using the web and social media seems to be the way to row down the stream of marketing. This being said, all of the interaction, updating and web maintenance takes time, and if done to the full potential, may cost you a bit too!

Article by Mandy Barrett

inkedin is more business related than a friendly social platform. Linkedin seems to be the business networking ideal, with access to top notch businessmen and eventual word of mouth referrals. Pinterest, on the other end of the social media game, is a more visually based media, using pictures which

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olour is a part of our very existence. In 1666, Sir Isaac Newton, while enjoying the many intrigues of white light, discovered that a prism could split this light into different colours, a discovery still fascinating students today. Carl Jung later studied the effect of colour on people’s moods and desires, and found that various colours stimulated certain responses. Most people have some colour savvy, for example, hot pink at a funeral just doesn’t work, but when it comes to office design, and even logo colours, we may need a little guidance. Using your favourite colour to decorate your office walls may be close to your heart, but is it helping your workforce? Studies have been done for many years on the effect of logos and colour on the public, with some companies opting for simplicity, clever design and even sexual innuendo to sell their products. Corporate giants spend thousands developing logos with specific appeal, using both colour and font to encourage brand identification, and considering the effect of their logos on a person’s response regarding feelings of happiness, security or pleasure.

y understanding the basics of colour, one can enhance the appeal of your product to potential customers, depending on whether you wish to encourage impulse buying, or serious, long term contracts. In turn, by attracting the correct customers to your company, you are considerably more likely to actually make a sale, and hopefully keep the customer for future sales – true marketing magic. Considering the kind of business you are in, and the type of customers you wish to sell to, is essential before deciding in a colour scheme destined to change your income profile.

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of COLOUR

Banks, who, although in modern times are starting to lose credibility, have traditionally relied on “safety”, “security” and “honesty” (try not to giggle here), to sell their services, and have designed corporate logos drawing on these emotions in people, as have insurance companies. Take a look at how many of these corporations still use blue, which instils calmness and a feeling of security in people, in their logo designs. Just close your eyes and picture the ocean for a few minutes, and you will understand how well this works!

sing colour in the office, can encourage workers to be more relaxed and productive in the work place, although the jury is still hung as to whether having a content workforce actually results in increased productivity, or just happier employees, working at the same old pace!

“Studies have been done for many years on the effect of logos and colour on the public, with some companies opting for simplicity, clever design and even sexual innuendo to sell their products”.

The use of thermal (warm) colour, affects humans, by raising the blood pressure, increasing breathing and heart rate and nervous system stimulation. This in turn, makes people hungrier, and these colours are well known as “power” colours, breeding dominant urges. Fast food outlets and restaurants often use various shades and tones of red. Consider the golden McDonald arches, highlighted with

red, the vibrant Coca-Cola white on red, and even rival, Pepsi’s use of blue and red, and one can clearly see the pattern! Green, used by beer makers all over the world, on the other hand, encourages relaxation and comfort. Green is said to stabilise the human condition, and encourage deep breathing. Yellow, a bright and sunny colour can make people feel at ease and ready to relax, and ideal time to discuss those sales. So, while fire engine red may encourage eating and creative pursuits, and leafy green conjures up thoughts of lazy picnics, eating organic and going solar, in an office environment, you could end up with strung out, hungry and dominant employees, or a bunch of hippy types, using photocopy paper to make “Save the Forests” banners, while those affected by yellow will be wary and on edge, afraid to do anything at all.

oderation is key, with highlights of colour preferred to solid wall shades. Lighter shades and blues can be used in areas where staff relax, or where clients require time to think things through. Client areas can be cosy and welcoming, without being overwhelming – the last thing you need is clients rushing to leave, intimidated by your colour scheme! Instead of bright blue walls, reception and waiting areas can be gently enhanced with warmer tones, and even subtle furnishings, a couch, rug or picture can transform a previously “cold” or “sterile” area. Consider weaving in pictures of your products or logo, creating a sense of togetherness and comfort. So, armed with a few basics, grab that paintbrush and start making your office a friendlier, more productive place, and while you are at it, relook your logo design too! Article by Mandy Barrett

Mar/Apr 2012 Page 20

Breaking News

The Recycling Times Launch New URL.

iPhone W

e live in times where the letter “i” is everywhere! iPads, iPhones and iPrint communication technology focus on the “i”ndividual. Recycling Times Media Corporation is no exception! Recycling Times Media Corporation launched its new URL—www. iRecyclingTimes.com—on 20th March, 2012. The new URL is combines “i” and “RecyclingTimes”, which uses the company name, is concise and brief and very consistent with business usage. With the motto of “by the industry, for the industry”, Recycling Times is now using more of the media (including broadcast, social, tablet apps and print) to share the latest computer and digital printing industry news.

he company needs to connect with its audiences on the most effective information platform

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which is relevant to them. It needs to increase its image and maintain its leadership position in the computer printing industry. Now, Recycling Times needs to develop its new website: www. iRecyclingTimes.com.

ccording to the company, the new website will merge two previous websites: www. therecycler.com.cn and www. visitremax.com.cn, in order to more effectively reach its traditional domestic market, as well as its emerging international market with timely, objective and trustworthy news. The new bilingual website has more connections with the social media links, such as Facebook, Twitter and LinkedIn. The site also supports the online reading of its monthly magazine, and its weekly inTouch TV news broadcast.

iPrint

sers can easily find the information they need through the search bar, the main menu or the website map. More content is available for browsers on the new website, including CIFEX|RemaxAsia, Recycling Times Magazine (Chinese & English version), inTouch TV news, industry breaking news and the industry map. To keep inline with the new URL, all Recycling Times staff emails changed to name@iRecyclingTimes.com. It is expected the new website will be online in June.

iCommunication

iPad Mar/Apr 2012 Page 21

To p i c a l N e w s

How We See

oses are red, violets are blue - or are they? The colours you see may not always be the same as the colours someone else sees… as we see colour through our brains, not our eyes! Colour is one of our simplest sensations… even jellyfish detect light and they do not have a brain. And yet to explain lightness, and colour more generally, is to explain how and why we see what we do. The first thing to remember is that colour does not actually exist… at least not in any literal sense. Apples and fire engines are not red, the sky and sea are not blue, and no person is objectively “black” or “white”. What exists is light. Light is real.

How do we See? Did you ever look at a beautiful painting or witness a gorgeous sunset and wonder, `How is it that I am able to see that?’ What enables us to see the light and experience such wonderful shades of colour during the course of our everyday lives? Some may take seeing for granted, but if the process is looked at closely, you can see what a wonder it really is. First Things First... Before the topics of light and colour can be explored, there must first be an understanding of waves. Waves have high and low points, and the distance between one of those highs and lows and the next is called a wavelength. Just how long that wave is will determine the amount of energy that it has. For example, a long wave has a

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low amount of energy or low frequency, and a short wave has a high amount of energy or high frequency. What we see in a rainbow, then, are the wavelengths of the visible colours. You see, our Sun emits its radiation in this visible range, which our eyes interpret as the colours of the rainbow. These colours are identified as the visible spectrum and are often times remembered as ROY G. BIV: red, orange, yellow, green, blue, indigo, and violet.

Wave Travel It sounds logical so far, but how are these waves related to light and colour? Light travels in the form of a wave. It is basically photons (pieces of energy or particles), and mostly moves as waves. White light, or the light from the Sun, is made of colours, and colours are different types of light recognised by their own wavelengths. Waves exist above and below the visible spectrum, too. Such waves called radio, microwave, and infrared are below the red end of the spectrum, and ultraviolet (UV), x-rays, and gamma rays are above the violet. These cannot be seen by the human eye, and therefore constitute the “invisible” spectrum. Together, the visible and invisible spectrums make up the electromagnetic spectrum.

Light Transfer There are three things that can happen to a light wave. It can be reflected, absorbed, or transmitted. This is determined by the object that the wave hits, and that will give it its colour. For

an object to be black, it means that all the wavelengths of light hitting that object are absorbed; no light is reflected. Solid objects, for the most part, will reflect light, and transparent objects will transmit light through them. To illustrate this last fact, place a glass of red fruit juice on a table. Hold a piece of white paper on one side of the glass and chances are, if the light in the room is right, you will see red on that piece of paper. The light transmitted the red colour of the juice onto the paper.

Colour from Light The colour of anything depends on the type of light sent to our eyes; light is necessary if we are to have any perception of colour at all. An object is “coloured,” as stated above, because of the light it reflects—all other colours are absorbed into that specific object. So then, an apple appears red because it reflects red light. White light from the Sun contains all the possible colour variations. Yet, the human eye can only respond to certain colours and wavelengths, and not everyone sees the same colours or exact same shades of a colour. We are capable of seeing colour because our eyes have light and colour-sensitive receptors. These receptors are called rods (receptive to amounts of light) and cones (sensitive to colours). Being able to see colour is a sensation, just like smelling a pie fresh out of the oven or tasting your favourite meal. Different foods smell and taste different to each person, and likewise, no colour is seen exactly the same by two people, because each person’s rods and cones vary. The impact that a colour has depends on a combination of three factors: hue, saturation, and luminance. Hue simply means the actual shade

Mar/Apr 2012 Page 22

or colour, saturation is just how pure the hue is, and luminance is what is described when we say that a colour is either light or dark. Some people have trouble discerning colours, along with their shades and luminance. Colour blindness is a colour perception problem whose most common ailment is a red-green deficiency. This means that there is a lack of red or green photopigments and people have difficulty making out colours that are based on the `red to green’ ratio. It is estimated that about 7% of all males are colour blind, while only .4% of women are affected. This is because the defect is linked to the X-chromosome, of which males only have one, so there is less chance of it being naturally corrected by the genes.

“Shadowing” Light and Colour All of us have the potential to see light and colours “in a different light,” so to say—even if we aren’t colour blind. Trace a ray of light from a point on a solid object to a light source. If the ray of light hits another object before you get to the light source, the point is in shadow. A shadow, present in an area where there is less light, must be opposite a light source. The light, object, and shadow will all be in a line. This is because light moves in straight lines. Shadows are caused by objects blocking light from a bright source. Materials may block some (translucent), all (opaque), or none (transparent) of the light hitting them. We can see that shadow influences the light that we are able to see, but we should also know now that this means the colours of objects will be altered as well. Since colour depends on the light that we see, if some, all, or none of that light is blocked, some, all, or none of

the colours will be changed. Shading makes colours appear darker, since the luminance (darkness or lightness) is altered. Since the Sun’s light contains all the colour possibilities, changed light will change colours as well.

Colouring Vision, Appetite, & Mood If you think colours are pretty to look at but have no real impact on people, think again. Certain colours are known to have definite behaviouraltering capabilities. Some colours or combinations of them irritate eyes and cause headaches. For example, bright yellows—either on walls or as the background on a computer screen— are the most bothersome colours and are not calming or relaxing in any way. Bright colours reflect more light, so yellow over-stimulates our eyes, causing strain and even irritability. You wouldn’t ever want to paint a baby’s room yellow, but you could certainly use it on important street signs to attract attention. Other colours can alter how or what we eat. Blue is known to curb appetites. Why is this so? Blue food doesn’t exist in nature, with the exception of the blueberry. There are no blue vegetables, and hopefully, if you

encountered a blue meat, you certainly wouldn’t eat it. Because of this natural colour deficiency, there is no automatic appetite response to anything blue. There are colours that can put us in a better mood, too. Green is the most restful color for the eye. It has the power to soothe and comfort. Studies have even shown that people who work in surroundings that are green experience fewer headaches, stomach aches, and other signs of sickness or fatigue.

Out of Sight! Besides being pretty to look at, colours and the light they come from really do have the power to impact people in many ways. Along with the aesthetics of light and colour, there is real science behind each and every sight we see. Each flash or ray of light, each shade of colour that light makes visible, and each time our eyes receive the messages to see them, we are reminded of a special relationship— one that is often overlooked because we simply take seeing for granted. We miraculously experience a bright, vivid world because of the workings of our eyes, the wonders of light, and the brilliance of color.

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Environmental News

Talk from the

greenOffice DunnHumby to help them analyse their customer records database and find the patterns hidden in the data. Little did Tesco know DunnHumby would help them devise their most successful marketing programme. It is interesting to note that within three months of hiring DunnHumby, Tesco realised the expertise they were bringing to their organisation. As their then chairman Lord MacLaurin said “What scares me about this is that you know more about my customers after three months than I know after 30 years.

By Stephen Butler Emmett Green Office

reen businesses have an obligation to be socially responsible in their business practices. But, after compiling a training course with some colleagues about customer service it dawned on me, that no matter what business or industry we are in, the customer really is “king”, and no matter what the industry the customer should be at the heart of the business. Companies collect vast amounts of customer data, but how many companies actually use this data and market to clients and more importantly their needs? No matter what the size of the business it is imperative they use their customer data to market to these consumers more effectively. Imagine your business took the approach of looking deep into their customer needs and target the things that make them sit up and say “hey”. Imagine businesses could offer products and services to customers at the time, place and price they wanted? It seems too good to be true, and completely unattainable. But is it? In 1994 Tesco’s hired a company called

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In 1995 Tesco introduced their Tesco Clubcard loyalty programme and since then Tesco have become the number one retailer in the UK market with annual revenues of over £32 billion. Tesco’s is also the world’s most successful Internet supermarket, one of Europe’s fastest growing financial service companies and of course, one of the world’s most successful exponents of Customer Relationship Management (CRM). The Tesco Clubcard has become the world’s most successful retail loyalty scheme. Part of that success has been allocated to the expertise they have developed in managing their Clubcard and thus their personal relationships with individual customers. Just to give you an indication of the sheer size of the database Tesco tracks the shopping habits of up to 13 million British families and have done so for more than a decade. Tesco had the vision to see that really understanding their customers was the key to customer loyalty and satisfaction. This loyalty card has transformed Tesco’s relationship with its customers and the information from the database guides all the key business decisions. The loyalty scheme allows for many benefits one of which is targeted communication. There are over four million variations

of its quarterly customer mailing to ensure that its discounts and offers are tailored specifically for the customer. The benefits of a well-managed CRM programme as illustrated are: 1. They keep customers from deflecting 2. Win greater share of their wallet 3. They encourage more sales – prompt customers to make additional purchases. 4. Provide insights into customer behaviour and preferences 5. Make a profit Putting the customer at the forefront of every business decision makes for a good company strategy. Rather know what your customer actually does, rather than what you think they want.

greenOffice Stephen Butler Emmett - Marketing Leader M +27(0) 72 7039281 E stephen@greenoffice.co.za T +27(0) 31 702 3050 F +27(0) 31 702 3116 www.greenoffice.co.za

Mar/Apr 2012 Page 25

industry Person Leon Diedericks

ality

By Duncan Bouwer

Leon Diedericks Inksystem

f you are to believe Leon Diedericks of inksystem.co.za, CISS (Continuous Ink Supply System) is set to take over the world of printing, all the from Bloemfontein or any of the 11 branches all over the country (with another 9 due to open before the end of the year). And why shouldn’t it? If what he says is true, then it brings the cost of high quality ink down from and average of R20/ml to as little as 64c/ ml. He recons it can save you 95% on your printing bills. How is this miracle achieved? “Well, instead of printing with cartridges, we convert printers to be fed their ink from outside the machine.” If you have visions of great big bottles of ink standing outside the machine with hosepipe-like tubes throbbing as the printer slaves away to do its work, you couldn’t be farther from the truth. Depending on your printer, your bottles stand neatly next to the printer from where they can be refilled quite easily. (See pictures on www. inksystem.co.za). Inksystem converts printers—98% of them are new and are sold from their outlets, 2% are older printers that are brought to them to convert. Now what on earth brings somebody to the point where they will do such a thing? Did you come up with the idea, almost like a Dr. Frankenstein getting the mad idea to build a cross between a printer and a jerry can? “I was big into graphic design. You have to believe me when I tell you my

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printing bill was more than my house’s rent. That made me look for some another solution.” Sounds simple enough, and who hasn’t bough a new printer, complete with cartridges because it is cheaper than buying new cartridges? So what did you do? “I imported my first system for $US400. Prices are lower now because they are mass produced.” How much does it cost now to convert a printer? “R600-R840, and at these prices the big printer companies don’t like us much. Instead of having a large office with a printer hub that serves the whole office, now you can afford to have a printer on each desk, and you don’t have to mortgage your house every time you run out of ink.” Sounds like a plan to me. How did you get from importing one system, to being the market leader in the country, with consumers even in other parts of Africa? His answer is not a big surprise. “I saw a gap in the market. Eight years later we have 11 branches and we are growing by 18% monthly.” Do you franchise this? (I ask because I’m thinking I’m in the wrong industry…) “No we don’t. What we do is enter into an agreement with cartridge/computer shops where they have exclusive

rights in their area, so there is no franchise fee.” Still with my eye on an opportunity, I ask if they have any criteria before they give exclusive rights. “Oh yes, we have several. They have to maintain certain stock levels (I can do that), you have to have a technical department and all services have to be performed on the premises (ohoh, I can’t do that), and that’s because we offer a one year guarantee. We are very consumer-orientated and we have a good track record for customer service.” Hence the growth of 18% monthly I suppose. So if it’s such a cheap system, why aren’t the big manufacturers catching on? Surely they can do the same as you? “Epson has a printer available that does offer CISS, but it is overpriced—R2000-3000 compared to our R600-R840. Makes a difference.” And is anybody else—I mean not a major league printer manufacturer— getting in on the act? “Yes there are several systems out there but ours is one of the best, and we source the best inks from all over the world to make sure we supply a quality product” And then comes the “take over the world” speech! “We aim to have a CISS printer in

Mar/Apr 2012 Page 26

Leon Diedericks Owner

Izak General Worker

Johann Diedericks Marli Starkie MD Reception/Sales

every household. We are spending resources on branding and advertising, and we are making the CISS printers more available—we are increasing our visibility. But still, 50% of our business is from referrals. Somebody tells their friend that they’ve brought their printing costs down by 95% and of course they’re going to want to do the same!” So do you think you will take over the (printing) world? (I’m thinking of all the poor remanufacturers and cartridge shops all over South Africa going out of business.) “There will always be a place for everybody in the market place. (phew!) But you should know that the industry is changing in the consumer’s favour. They have more choices now and word is spreading fast.” Sounds like the readers of this magazine should secure exclusive rights in their area to the CISS system without further delay…and that seems to be all one can say about that. For more info go to www.inksystem.co.za

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Mar/Apr 2012 Page 27

Te c h n i c a l Remanufacturing the HP LaserJet Pro CM1415 Black and Colour toner Cartridges By Mike Josiah and the Technical Staff at Uninet Imaging

irst released in February 2011, the CM1415 series of color laser printers are based on a 12ppm black, 8ppm color, 600 Dpi engine. The 1415 cartridges are an all in one type cartridge that consists of the toner supply, drum, and waste chamber. These machines use an inline, or single pass system. Itâ&#x20AC;&#x2122;s basically a rectangular shaped cartridge that comes with a toner seal and a snap-on drum cover across the bottom to protect the drum. See Figure 1. New machines ship with starter cartridges rated for 750 pages so users will run out of toner fairly quickly.

The cartridges used in these machines are the: CE320A (Black) 2,000 pages $98.05 List* CE321A (Cyan) 1,300 pages $93.28 List* CE323A (Magenta) 1,300 pages $93.28 List* CE322A (Yellow) 1,300 pages $91.16 List* Pricing current as of June 2011. With the new machines shipping with 750 page black and color starter cartridges, there is sure to be a fast growing demand for remanufactured cartridges!

The CM1415 is a multifunction machine that can print, copy, scan and fax. The first page out black is under 26 seconds and color is under 32 seconds. So far there are three machines based on this engine. The LaserJet Pro CM1415fnw, CM1415fn, and the CP1525nw.

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Figure 1

HP-CM1415 Color Printing Theory The Color toner cartridge printing process happens in s series of stages or steps. For the purpose of this article, we will call them stages. Figure 2 shows the complete image formation process. In the first stage, the Primary Charge Roller (PCR) places a uniform negative DC voltage on the OPC drum surface. The amount of the negative DC voltage placed on the drum is controlled by the printerâ&#x20AC;&#x2122;s intensity setting. See Figure 3 In the second stage, the laser beam is fired onto a rotating mirror (called the scanner). As the mirror rotates, the beam is reflected into a set of focusing lenses. The beam then strikes the drums surface, reducing the negative charge and leaving a latent electrostatic image on the drum. The areas where the laser did not strike the drum will retain the higher negative charge. Technology has advanced tremendously in these machines as there is one laser/scanner unit for all

Mar/Apr 2012 Page 28

Te c h n i c a l

four colors. I imagine there are still 4 separate lasers, but Iâ&#x20AC;&#x2122;m not sure about the scanner motor(s). The only way to know for sure is to open one up, and I have not done that (Yet). See Figures 4&5

Figure 3

Figure 2

Figure 5

Figure 4

he third or developing stage is where the toner is developed on the drum by the developing section (or supply chamber), which contains the toner particles. The development stage is actually made up of two steps: toner charging, and the actual development. In the toner charging stage, the toner stirring blade turns inside the hopper. As it turns, friction causes a negative potential to develop on the toner. In addition, a foam feed roller brings the toner to the developer roller and also places a negative charge on the toner. These two charges help ensure a uniform charge on the toner. Once the toner is properly charged, the toner will coat the developer roller. The toner is also held onto and attracted to the developer roller by another negative DC bias voltage. This voltage is controlled by the printerâ&#x20AC;&#x2122;s intensity setting and causes either more or less toner to be attracted by the developer roller. This in turn will either increase

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or decrease the print density. The amount of toner on the developer roller is controlled by the doctor blade, which uses pressure to keep the amount of toner on the roller constant. As the laser exposed areas of the OPC Drum approach the developer roller, the toner particles are attracted to the drumâ&#x20AC;&#x2122;s surface due to the opposite voltage potentials of the toner, and laser exposed areas of the OPC drum. See Figure 6 The fourth stage is the transfer stage. This is where there are some large differences from monochrome printers and also from other color lasers. In the Primary transfer stage the transfer pad (Not a roller in this case) which is located directly opposite each OPC drum, places a positive DC bias charge on the back of the ITB or Image Transfer Belt. Each toner cartridge has a separate transfer charge pad. The image is transferred from the drum directly to the ITB. This process

is repeated for each color cartridge in the following order: Yellow, Magenta, Cyan, and Black. At the same time, the paper is moving between the Secondary transfer roller and the ITB. As the ITB passes the Secondary transfer roller, the positive charge is picked up, and draws the negatively charged toner off the Belt and onto the paper. See Figure 7 The paper separates from the ITB belt as the belt reaches the top of its path and turns back down to start the process again. The static charge on the back of the paper is decreased with static charge eliminator. This helps stabilize the paper feed, and also prevents toner flares (spots) under low temperature and low humidity conditions. See Figure 8 In the fifth stage, the image is then fused onto the paper by the fuser assembly. The fuser Assembly is comprised of the upper heating assembly and lower pressure roller.

Mar/Apr 2012 Page 29

Te c h n i c a l

The lower pressure roller presses the page up into the upper heating assembly which then melts the toner into the paper. This heating assembly consists of a flexible sleeve with a ceramic heating coil inside. This type of fuser affords â&#x20AC;&#x153;instant onâ&#x20AC;? fusing with little to no wait time, and low power consumption. See Figure 9 ITB Cleaning:

Figure 6

Figure 7

Figure 8

The ITB is cleaned by both the ITB cleaning Roller, and the ITB Cleaning brush. Both the roller and brush have a DC positive bias placed on them which in turn places a positive DC Bias on the residual toner. The Residual toner is then picked up by the OPC drum (Because of the positive bias) and then cleaned off the drum by the wiper blade. See Figure 10

Figure 9

Figure 10

OPC Drum Cleaning: The drum is cleaned after the image is transferred to the paper by the wiper blade. This part is fairly standard; the wiper blade scrapes the toner off the drum, and the recovery blade guides it into the waste chamber. See Figure 11

Figure 11 Printer Calibration: At the start of all this is the cartridge detection process, toner level detection, and then the calibration cycle. The printer will calibrate itself whenever the printer is turned on (Within 15 minutes), when a new toner cartridge is installed and after 48 hours of run time. Calibration consists of a solid block and halftone of each color being printed to the ITB. As the printed areas get to the top of the belt, a sensor will detect them, measure the density, and adjust the printer accordingly. All of the calibration time settings are user controllable.

Required Tools

Required Supplies

1) Toner approved vacuum.

CM1415 Dedicated Colour Toner

2) Phillips Head Screw driver

New replacement chip

3) Small Common Screw driver

New CM1415 Drum

4) Needle nose pliers

New Wiper Blade New toner feed roller [Optional] New PCR [Optional] New Doctor Blade [Optional] Drum Cover Lint free Cloths and Conductive grease Taking test prints, cartridge troubleshooting as well as minor printer troubleshooting will be covered at the end of this article.

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With the label on top and facing you, remove the two screws from the left side end cap. Remove the end cap.

On the right side, remove the two screws and end cap. Be-careful! The two halves will start to separate, and the drum will come loose!

Flip the waste chamber upside down, and remove the drum.

Remove the PCR. Clean with your preferred PCR cleaner, and place aside.

Remove the two screws and wiper blade.

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Clean out all the waste toner from the chamber. Make sure all the wiper blade seals are clean.

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Coat the new wiper blade with your preferred lubricant and install. Install the two screws.

Install the cleaned PCR. Make sure to place a small amount of conductive grease on the black PCR holder.

On the Supply chamber, remove the screw from the gear/non-contact side end cap. Carefully and gently work the end cap off the hopper. There is a small plastic pin that will break off.

Remove the two gears.

10 Remove the screw on the contact side end cap.

11 Slide the developer roller over and remove.

Remove the two screws and doctor blade.

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On the gear side of the hopper, remove the screw and inner end cap. Carefully work this end cap free. Use a small screwdriver if necessary to free the end cap from the plastic pin that broke earlier. Note the spring loaded arm assembly. I believe this arm is part of the cartridge detection system but nothing is mentioned about it in the service manual. The sensors for this are hidden by the transfer belt in the machine. We will figure out their purpose but for now, itâ&#x20AC;&#x2122;s just a guess.

At this point, while tight, you can clean and fill the hopper with 1215 toner.

NOTE: HP/Canon created a bit of a block for us here. The clear bushing located on the right side of the hopper. (See Figure A) is glued in. The opposite side bushing is integral to the hopper. If you wish to install a seal, change the feed roller, or just have better access to the hopper, the feed roller must be pulled over to one side compressing the foam. First remove the two white felt seals. See Figure B. At this point we do not know if this will damage the roller or affect the printing at all. So far in our tests it has not, but itâ&#x20AC;&#x2122;s too early to say for sure. See Figures C & D

If you have not already done so, fill the hopper with HP CM1415 toner and install the feed roller.

Install the two white felt seals on the feed roller shaft.

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Clean the doctor blade foam seal. Install the doctor blade and two screws. Gap the doctor blade using a gapping tool or plastic shims as shown.

Install the inner end cap and screw. This end cap has a tight fit and snaps in place. Be careful here, the screw hole strips out easily.

Install the developer roller.

Clean the contact on the contact end cap with a cotton swab and alcohol. Replace the conductive grease with fresh grease. Remember, more is not better with this grease.

Replace the contact end cap and screw.

22 Replace the 2 gears on the feed and developer roller shafts.

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Install the gear end cap and screw. Make sure the spring arm works!

Coat the drum with you preferred lubricant and install the drum in the waste hopper.

Hold the two halves together. Align the spring on one side and the spring loaded arm on the other.

Install the outer gear side and cap and two screws.

Install the remaining outer end cap on the contact side of the cartridge and two screws.

Install the drum cover on to the cartridge. Spread the two halves apart slightly so it fits properly.

Remove the chip by cutting the plastic off the edges of both side of the chip.

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Remove and replace the chip.

If the new replacement chip is loose in the slot. Close off the top edges with small amounts of hot glue.

Taking Test Prints

Demo Page Press OK to open the menus Press the left or right arrow until “REPORTS” appears on the display. Press OK. Press the left or right arrow until “DEMO PAGE” appears on the display. Press OK. You also have the choice of running the Menu, Configuration, Supplies Status, Fonts, Usage, Diagnostics, and Print quality and Print Quality pages from the reports Menu.

Repetitive Defect chart ITB 633.6mm (Distance is longer than one full page! OPC Drum 75.8mm Transfer Rollers 57.0mm Fuser Pressure Roller 56.8mm Fuser Sleeve 56.5mm Registration Roller 44.0mm RS Roller(Feed roller) 28.5mm Primary Charge Roller 26.7mm Developer Roller Sleeve 22.3mm

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Back Chat

erusing show-houses on a Sunday afternoon I came across an exquisitely restored Orange Grove house in Johannesburg’s North Eastern suburbs: Steel pressed ceilings, Oregon Pine floors and trims pedantically purged of paint and blemishes, with doors varnished to perfection. As I admiringly examined the paintwork’s faultless lines and perfect finish I couldn’t help imagining what an annoyingly fussy and fastidious person must have been responsible for this. Yet the choice of paint colour suggested otherwise. I was told by the eager estate agent: “he did all the restoration himself you know.” I didn’t. The children’s room was delightfully colourful. Not in that proverbial chameleon-on-a- Smarty-box way. The light of the room was wonderfully swept up into the four colours that made up the walls and splashed out a joy that kitsch can’t produce. Funny how too much colour or ‘wrong’ colour is like a fine perfume mixed with cigarette smoke. But this use of colour was captivating. The children’s toys and bedding were convincingly persuasive of the presence of children, all thanks to four completely different coloured walls. I was converted at once and decided that I too would embrace the pedantic little man that perhaps, resided somewhere deep within me and apply the same vivid and extravagant formula.

I voiced my plan to my ever-tolerant wife about how I was to apply my new conversion to the world of colour to my two daughters rooms. I have seldom seen my wife’s eyebrow raised so close to her hairline. All credit to her forbearance as I was unleashed. Alas, unlike Mister Perfection-Restoration of Orange Grove, I found that painting four walls different colours, plus the ceiling, infuriatingly, maddeningly and unbearably finicky.

Although my girls’ dreams of rainbows, clowns and female members of parliaments’ hats subsided, they never did quite get over their early years subjection to Joseph’s Technicolor Dreamcoat on their walls. When we eventually moved home and they reached their teens, I was tentatively offered the task of painting their rooms. This time there was a very firm condition: “Daddy, please, only white, paint only white!”

Some say it was my actual choice of colours that was causing the nausea, others that it was the peculiar meshing of colours between the walls, but the effect when walking into the room of the four colours was not unlike entering a cabin on board a ship on a rough sea, where the portholes are just hovering above surface level.

Whether it’s painting or printing, colour is probably having more of an influence on your life than you think. Whether you call it ambience, atmosphere, mood or vibe you can’t live without colour. But you’d better get the best advice on how to use it. by Matt Campaign-Scott