â„–11 PERIODICAL FALL EDITION 2013 Seasonal print ideas along with a comprehencive look at screen printing products and techniques. Designed & Printed by Luxe Riot
Welcome to the Fall 2013 Luxe Riot Periodical. It has been a wild ride getting this one out the door. Summer at Luxe was our biggest one yet. Unfortunately the periodical suffered a few setbacks to say the least. Our summer issue was ready to launch as usual when Craig, the lead designer on the periodical, discovered his house was burglarized and his computer was stolen out of his house with the final version on it. This was six weeks after he moved into his new place and two weeks before his wedding “nice timing”. Craig had a rough go but the burglars were caught and arrested. Computer bag, no computer though. Craig is also now happily married and we wish him the best from Luxe Riot. So as life has a way of doing, it just moved us through the summer too quickly. This issue has a look at some of the most commonly asked t-shirt questions. A quick look at some of the Alstyle blanks we offer and a few other goodies. Work will continue on a couple great articles that need to be recreated. Just a reminder, heads up for our holiday issue of the periodical. It will be jam-packed with ideas and released next month. We also want to get in your ear the date for the annual Luxe Riot Holiday Sale. It will be held December 7th & 8th. It will be a great time with some live printing, great brands and plenty of holiday gifts available. Luxe Riot is already getting our plans in place for 2014. I can’t believe it’s something we’re even talking about. We’re proud to announce that 2014 will mark the tenth anniversary for Luxe Riot and we will be celebrating this triumph next year. Exciting times are to come and we can’t wait to interact and print for familiar and new faces. Thanks Eric Green
2013
PERIODICAL
Did You Know?
The average American owns 27 t-shirts.
2
3 1
4
5
The most popular t-shirt colors are white, black, navy, grey, and red.
? The number of t-shirts for someone who wears t-shirts every day should be at least 20 shirts, so that you’re not wearing one shirt too many times, and you don’t have to do laundry too often.
20
How Many T-shirts Do I Need? For people who wear business clothing, uniforms and wear t-shirts less often, they will likely not need as many t-shirts in their wardrobe. Having about 10 to 15 t-shirts should be enough.
15
Let’s Talk Pricing Production cost x 2 = Wholesale price. Wholesale price x 2 = Retail price.
$10-15 A good price for brands who are going the “cheap shirt� route or have the resources or quantity to make bulk orders and still make money off of low profit margins.
retail cost
$16-24 This is the average price range of the average t-shirt vender. Good profit for either large orders or smaller wholesale orders.
retail cost
$25-30 This price range is primarily made of tees made of higher quality materials and more complicated printing processes. This price is popular for both old and new streetware brands.
retail cost
$31-60 This price range is reserved for luxury labels with very complicated production processes, or for labels or brands that sell themselves based on notoriety or popularity.
retail cost
Where to Buy Band Tshirts fro m b e st t o w ors t
#1
The Merch Table at a concert
#2
The Record Store
#3
A Guy on the Street
2013
PERIODICAL Luxe Riot Studios 3300 Wallingford Ave N. Seattle, Wa 98103