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MEDIA KIT
LLOYD BRUCE MAGAZINE IS...
Vancouver’s finest luxury oriented media product. A discovery engine for all things luxury in Vancouver. A print magazine with luxury oriented content specific to Vancouver. A social “LIVE” iPad magazine with new content added frequently. Available October 2014 in print and on the iPad.
OUR OBSESSION
Our obsession is with all things luxury in Vancouver. Vancouver is a world class city with a sizable affluent and vibrant consumer base. Wealthy people from across Canada, and indeed across the world, everyday choose to call Vancouver their home. Luxury and affluence are synonymous with this unique and glamourous city. Our goal is to present the finest in luxury oriented business, products, services and personalities in Vancouver, packaged in a convenient and attractive glossy print magazine.
OUR MISSION
To provide a convenient, enjoyable and social mechanism for Vancouver’s affluent consumers to discover the finest luxury amenities, merchants, products and events. To provide a focused, effective and viral medium for Vancouver’s luxury oriented businesses to connect with consumers who seek the finst that Vancouver has to offer.
EDITORIAL MANDATE
Our editorial mandate is to showcase and spotlight the Vancouver luxury market through a rich, beautifully produced magazine that is immersive and magnetic. Each issue in print, and each day via the iPad, Lloyd Bruce Magazine will bring you the best of what Vancouver has to offer in home interiors, designer fashion, exclusive jewellery & watches, fine dining, exclusive wines, fabulous lifestyle opportunities, exotic automobiles, amazing travel & holiday options, and so much more content with a high degree of relevance to affluent consumers in Vancouver, reflecting their aspirations and desires.
TARGET DEMOGRAPHIC
Wealth is nothing new to the city of Vancouver. Communities such as Shaughnessy, Point Grey and British Properties are but a few testaments to the fact that affluent consumers comprise a distinct and significant demographic within this City. Married or partnered Male / Female Age 35-60 Post secondary educated Professional or Business Self-employed Household income over 100k Household income over 200k Assets over 1.0 M Multiple real estate investments Premium automobile Take holidays
90% 55/45 84% 93% 94% 48% 90% 78% 89% 70% 86% 94%
DISTRIBUTION & READERSHIP Reaching the most powerful consumerbase in Vancouver.
Our readership is comprised of influential consumers who appreciate refinement and quality, and are willing to pay for a high standard of living. Lloyd Bruce Magazine will reach upwards of 50,000 readers each issue through a combination of printed copies, iPad app downoads and digital editions through the web. Copies of Lloyd Bruce Magazine will be distributed among affluent consumers through a series of exclusive partnerships with top local brands and their client base.
ADVERTISING RATE CARD
Ad Product
1x
2x
4x
Double Page
$5500
$5200
$4800
Full Page
$3500
$3200
$2800
Premium Positions 20% Additional
PUBLISHING CALENDAR
ISSUE
DEADLINE CIRCULATION
October 2014
Jul. 25 2014 Oct. 1st week
January 2015
Nov. 25 2014 Jan. 1st week
April 2015
Feb. 25 2015 Apr. 1st week
July 2014
Jul. 25 2015 Jul. 1st week
October 2015
Jul. 25 2013 Oct. 1st week
ADVERTISING SPECIFICATIONS
Ad Product
width x height
Full Page
9.000 x 13.000
Full Page Live Area
8.000 x 12.000
Double Page
18.000 x 13.000
Double Page Live Area
17.000 x 12.000
Bleed 0.25 Resolution 300 dpi Colour CMYK Preferred File Format
Press Ready PDF File
604 560 5604
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