Luxe Life Magazine 18th Edition: Taking Over with Tim & Cindy Dodd

LUXE LIFE Magazine Issue: 18

Taking Over with

Tim & Cindy Dodd

Contents 3 Our Founder 7 Taking Over With Tim & Cindy Dodd

16

Embracing the New Year: A Call to Reinvent Yourself and Set New Goals

20 Horoscope 2024: Zodiac Predictions for Each Sign

Candice Bar

Multi-media mogul, speaker, mentor, tv personality, author & female entrepreneur advocate.

Ms. Bar is the Founder and CEO of Luxe Enterpise which includes:

Luxe Media Luxe Life Magazine Luxe Media Studios Luxe Life With Candice Bar Vodcast Believing Before Seeing Vodcast Women of Achivement Awards & Even More Candice’s shows Luxe Life & Believing Before Seeing are currently streaming world wide

Founder & CEO Candice Bar

O U R F O U N D E R

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Taking Over With

Tim & Cindy Dodd Candice Bar: Cindy Dodd and I were talking earlier, but if anyone has read this magazine or followed us online, Luxe Life Magazine is all about showcasing the entrepreneurial journey and story, because every entrepreneur has one and I know you do too. It’s always quite the journey. It's a lot of ups and downs. Interesting moments to figure out, and then spots of fun along the way. Being an entrepreneur, as I always say, is not for the faint of heart. You must have real thick skin.

To start off, Tim please tell everyone who you are and what you do.

Tim Dodd: Essentially people come to us if they need more customers. We’re really focused on specifically outbound. If you think of ads or SEO or different referrals, that's about 5% of your total addressable market. We do outbound things like cold e-mail, cold calling, cold LinkedIn. We go out into the marketplace which allows you to tap into 100% of your target market. We go out there and get meetings with people, generally high-ticket people, that are selling a more expensive service. We’re talking: $5,000, $50,000, $5 million, and generally they are selling that over the phone; those are the kind of meetings that we get for our clients. We’ll help with the sell-side too to make sure they close them, because leads without close don't really help CB: I know a lot of companies or businesses start off because they see a problem and they can be the solution. What made you think to create this business?

Cindy Dodd: Great question. Tim had, I want to say, the brains behind the idea. Essentially how it started was Tim was excellent on the SEO side. He essentially had a company right before this one

where he was doing SEO and when we started PEMA, the focus was really on how do we go out and get clients. There was a massive need in the market. SEO is one thing, just like you said, you might have a great product or service, and maybe you posted on your website and things like that, but it doesn't necessarily mean people are going to come to you. The huge gap in the market was if somebody is either brand new or they have an amazing product or service, how can they go out into the market, get customers, and tell people about what they do. That massive gap in there is really where we stepped into the fold and need. I have a background in coaching as well, so I ran my own coaching company for a few years. That was the biggest bottleneck for me: “How do I get clients? I know that I can coach, I know I'm exceptional at what I do, but how do I get clients?

How do I have consistent revenue month over month? How do I get people through the door?”

That massive gap in the market is really where PEMA stepped in.

CB: I love asking couples business questions. As someone who years ago had a business with one of my ex-husbands, doing business with your partner can either be super amazing or detrimental to both the business and the relationship. Time divided between both can be difficult. How is working together, and how do you make that work?

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Taking Over With Tim & Cindy Dodd TD: First off, I always tell people I do not suggest it During our honeymoon, I could tell that something and here's why. Even though Cindy and I make great was off with Tim's business because he was taking business partners, and a great couple. You have to calls during the honeymoon. He was a little bit think about half the marriages that end up failing, disengaged and just knowing him, knowing the and then you combine that statistic with the fact that personality, I know he just wanted to take care of it's really hard to get business partnerships to align. it and didn't want to bring that in. We come back I think what's the more important question is, do from our honeymoon and Tim pretty much lays you align mission, vision, values on a business side? out that the business was crashing essentially. We Lastly, are your skills complementary? For me I'm had to borrow money from our parents to run ready, fire, aim. I can go out and build the sales team, payroll. We had to rebuild from scratch, we had I like to build things but then I'm not a maintenance employees pretty much sabotaging the business person. Then Cindy is very much operations, she from the inside out. We call that 1.0 version of the was the visionary integrator, so super complimentary. company.

She's incredible at marketing, copywriting, and so we kind of got lucky that we didn't just align as a couple, TD: Can I just say something about that? We but also as business partners. I think the biggest thing are probably the most creative Ramen noodle is don't try to force something to work. It's like going chefs on the planet! We were so low financially. into business with family members, often times are We made the most creative ways to make Ramen a really bad idea. I always say it like this, you can noodles taste good because we were at the bottom have a business relationship that's really good and it of the barrel. We had a beautiful wedding, spent can turn into a friendship absolutely. However, it's a bunch of money on the wedding. We went from really hard to get a good friendship to turn into a a beautiful wedding to that. It wasn't like I was good business relationship. Number one is to make hiding anything from her, but from her side it was sure you're aligned and you’re complimentary, and if pretty intense. you're not just be OK with doing business together.

CB: Entrepreneurship is full of ups and downs. Let's talk about when you first started the business and even what’s happening now, because there’s always stuff going on. What has been a major challenge that you guys figured out, or got through that was at the time very difficult?

CD: We got married January of 2020, right before the pandemic. I had my family flying from Congo, from South Africa, Tim’s family from the Midwest -beautiful wedding, the most incredible time together with our family. At the time we weren’t working together. Tim had his company, I had my coaching company, and we had just married.

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“You're going to

face more challenges when you have those big wins. What's important is to look back and just make sure you're focusing on the progress; versus the negative stuff you deal with.”

CD: It was intense! It was an intense period. I think you go into a relationship and a marriage with very high hopes. You know this person, you understand what they're doing, all of it. Then to get to that level of a point in our marriage because it's a marriage and a partnership, it was extremely tough. There were so many lessons learned that we pulled from that experience. It just brought us so much closer together that we look at like it had to happen. There was a reason that that happened at the time that it did.

It's not like we don't cross support each other, but we trust each other that if Tim decides on the sales side that he wants to purchase the software, he's got it, he doesn't have to run that by me and the same vice versa. So, yes, we stay in our lanes, but we trust that the other person has what they're supposed to be doing and has my back too.

CB: Very good point. Who's the boss here?

TD: We have been given nicknames by our tribe, that's when you know your title is legit is when CB: Clearly you got through that, things are the tribe gives it to you. The tribe calls her, “Cap” really moving and shaking for you guys, which for captain and they call me, “Chief ” so I think I'm so excited. You both have done awesome everybody really knows that she's running the in such a short period of time, especially with ship. She runs the ship, and you know sometimes that happening. I've heard from other couples I'll have a foresight for strategies we need to do. that have been really successful that they are We really got to make sure to be ahead of this AI successful because they stay in their own lane. thing, so generally I'm pretty good at coming up They don't try to overlap; one doesn’t try to with those ideas and then the team implements. tell the other how to do their position or their The team really trusts, they've seen us go through job. They stay in their lane; they stay out of it, a lot of up and downs obviously and they've seen and they let the other person do their genius. us win every time. They've seen when I have an idea and we bring it to the table and collaborate.

CD: Yes, 1000%. Tim is marketing and sales. He's They've seen that those ideas have worked out the sales team, he’s making sure that marketing is really well and they've seen Cindy, as she can run happening, that the sales team has appointments the ship, and makes sure it gets done. So, I would and I run operations. I’ve got an operations team, say she runs the ship and then they just kind of let appointment setters, pretty much everybody on the me come up with cool ideas every now and then. back end that's delivering to the clients . I lead that space of finances and operations. So, 1000% we stay CD: He's the visionary for sure. in our lanes and what really is helpful here is that we have very complementary skills. I'm very analytical, CB: We talked about some negatives in very organized, meticulous and Tim is very much business, now I want to talk about some the salesperson. He's really experienced. We have positives in business. Along the way there's very complementary skills. It doesn't mean that we always little wins here and there, what was don't support each other when the other person a major win for you guys that you were like, needs support. I can jump on a group call if he's “You know what? We have something we interviewing new salespeople and I can run that call, can keep this going, we can do this!” and Tim can jump in on operations and my support our client success managers.

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Taking Over With Tim & Cindy Dodd TD: Here's the thing; I think progress happens TD: In 2020, long story short, the team so slowly that we hardly notice it. You have big sabotaging the company, that's my fault, right? breakthroughs, but I think challenges happen so I'm the leader, I’m the one that hired them, suddenly that you can’t ignore them. I think we have I'm the one that allowed the culture to become to be careful and celebrate the small wins that we what it was. We always like to just look at what have every day. When we ignore these small wins, it we could have done and control the situation makes crisis feel even more abrasive. We sat down better. Cindy is so good with operations and with our CPA the other day and walked through people, ever since she was 13-year-old, she was what our numbers were since last year and I go, entering modeling competitions, getting first “Oh my gosh! We have grown so much within our place, and just being so precise with her, “set a margins and our team.” It makes you think back to goal, accomplish the goal.” With this in mind, the time we were sitting there eating Ramen noodles. we spent all of 2020 thinking, “What do we I would say there has been some big breakthroughs, want this company to be like for real?” Culture, but I would just say more than anything as an vision, what every value is on that our PEMA entrepreneur you're going to face more challenges team values, we literally designed. What is the when you have those big wins. What's important is to company we want to look like, we want to live look back and just make sure you're focusing on the in, we want to deal with? Let’s just attract people progress; versus the negative stuff you deal with. that align with the values that we’re aligned with.

I mean the culture wouldn't be what it is without CD: One major breakthrough or win that sticks Cindy, she really built that, and it's cool because out for me is our team. Seeing us going from the the team keeps it going. low point of employees sabotaging the business, to now, the kind of team that we have. Our team CD: Tim is right! We are very clear on our are all brought into the mission, the vision, and vision, where we are headed, and very clear on the values, they’re high performers. They run the all values. We hire/fire based on values, so if business, and to see that kind of team that we I have, you’re not in alignment with these ten things that I think is the is the biggest win. We see people hitting we prioritize, we put weight on – you’re just not personal, professional, financial goals. We see people a fit. This doesn't mean you're not exceptional leveling up in all areas of their lives. We have some at your role, you could be great, but if the values teammates in the Philippines, we see them making an don't gel with you, and you don't prioritize what impact for their families and being the breadwinner we prioritize, you’re not a fit. Being strict on who on that side. Just seeing our team and employees hit we let in based on the values; I think it's been that their personal goals I think has been the biggest win. game changer for us in building the kind of team that we have today.

CB: I love that. I believe that when people have a great team it’s because the leader CB: Who in your lives, or individual life, is great, and that trickles down. What has has been a major mentor for you to get to shifted in your mind from before, compared where you are today? to now, to make your team great? What shifted in you guys to attract that?

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TD: You’re always told you need a mentor and you never really told how to get one. I would say I've wasted 10 years just waiting for a mentor to kind of magically show up because I never really had one.

Then I started really reading books and realized that “OK, I'm just going to call these guys my mentor.”

That helped a lot, but what really made change was paying money to be in the front row of conferences.

You start to be around people like “Oh, this guy is making friends with me and he's doing a $100 million a year, that is cool.” You start getting in those rooms, and I would say when we learned that if you want great mentors, you should probably just pay for their time. That was the fastest point of growth for us. It was like we skyrocketed overnight. I could have done that 10 years earlier for me personally. I didn't have a magic mentor or anything. What about you?

CD: Yes! Yes, yes, yes absolutely!

TD: Cindy and I, we always say it doesn't matter. So many times, people buy programs or mentorships or things and then they’re like, “Well you’d better give me the X amount returned back!” Cindy and I look at this like, if we're going to invest in something, we will personally ensure that we get 10 times the value from it. Even if the program is not that great, we will personally ensure we will get it to return. Regardless of if the person we’re working with isn't giving us exactly what we wanted. I think just taking that ownership of yourself and your actions is a serious portion of it.

CD: I didn't either to be honest. I think about there’s so many people on my journey that have had a major impact. My mom, that's the most supportive since I was a kid. I used to enter every single competition that I could enter, and she was the most supportive in every dream, every goal that I had. Mentorship-wise, I would go with saying the same as Tim. The moment that we paid for mentors in several different arenas is when we saw the fastest growth. I would even say I would call somebody my mentor that wasn't paid engagement. It's really tricky to pinpoint just one person, but definitely paid mentorship has had the biggest impact.

CB: I agree with this completely, I always say with mentors and some people who hire mentors; they expect the mentor to do all these different things for them. The reality is, you must do the work yourself, that's number one. Number two; I don't care how much you pay for the mentor, I don't care if it was $1,000,000 or $10,000. I don't care how much it was. If that person said one sentence to change the trajectory of where you're going, it’s completely worth it.

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Taking Over With Tim & Cindy Dodd TD: Like you said Candice, you can't just pay a mentor and then magically results happen.

Now we’ve got emails so now I can send direct messages to people. You’ve got social media, now you can connect with people directly. Now we got CB: What is something that people would be tools like automation, right, so there's the sixth surprised to know about both of you? big innovation: automation. Now we can kind of automate and do things in bulk. With AI, we are TD: I mean she probably has a lot of more than now going to be able to automate humanization. me. I'm from the Midwest, grew up in a middle-class The level of humanization we're going to be able family. to do at scale is absolutely insane, and it is going to be this opportunity where it's going to be a gold CD: Let’s put in some fun facts. rush for some people. For those who do not adapt; it can be a graveyard for them. For ourselves, we're TD: Fun facts let’s do it! really pushing to stay ahead of that right now.

CD: My parents are from Congo, I'm from South Africa.

TD: My dad was a rodeo clown. Cindy didn’t even know that! Dallas, Texas rodeo clown.

CB: What are some personal goals you have for yourselves?

CD: Personal goals for me is expanding, getting out of my comfort zone. Every quarter we have this intention or what we call a “rock.” For CB: What are some goals or, what are we to example, “What is the big goal we're going to expect to see from you guys and from PEMA focus on?” Q4 for us, we always title it, “separation going into the first quarter of 2024, and season”. What are we going to do now this quarter beyond? that's going to set us up for success going into Q1, but also as everybody is going into vacation mode, TD: The biggest thing is we really believe that AI holiday mode. If we double down on our goals is going to radically shift every industry. We’ve spent were going to be ahead of the competition. So, a the last six months, we have twenty some people on “big rock” or focus for us is how do we hit our fiveour team, and we’ve tasked everybody for the last year goals in three months? What would it look two quarters how can you use AI in your role to like? What would it take? Just start thinking about, make your job more efficient, faster, more effective, “How do you accelerate the result? How do we with better outcomes. The big thing is you're looking remove time from the equation?” That's a big goal at client acquisition space, it's going to absolutely for us these last few months of the year and to just disrupt. You think about being fake and being able start expecting great things to happen. As you set to send customized videos all these different things. that intention, we know we're going to hit it.

If you look at outbounds, you had a printing press and you have the postal service, that was the big CB: Absolutely. What are some questions breakthrough, now you can send direct mail. You you may get from other couples either have the telephone, now you can cold call. Then wanting to start a business or have a we get this thing called the Internet, we can start business together? What sort of advice connecting. (Cont.) would you give them?

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CD: The big question is, “How do you do it? How do you run a business with your spouse?” I think people think it's crazy. Maybe they've tried it before, or they know how they and their partner interact with one another. It makes a lot of people think, “I could never do it.” The common theme for us is we have complementary skills, which is why it works so well. We’re aligned in our vision our mission, our big goals, and we know where we’re headed. Tim and I write our goals every morning. We're so aligned in what we write out, we're working towards the same things. If anybody's ever considering starting a business with their spouse, you must have that conversation upfront. What are our goals? Be very clear on your intentions, be very clear on the reason why you're starting the business to begin with. If you can lay out your intentions clearly, it makes for a more effective, efficient relationship and business partnership.

TD: I feel like we’ve been keeping our head down to the grindstone, so it doesn't feel like there's a ton of couples that we’ve talked to.

CB: Things are not always sunshine and rainbows every day, is there a either Bible verse or quote, or motto that you kind of keep in the forefront of your mind that helps you pull forward when things get a bit difficult?

TD: I think just remembering that both the good times and the bad times don't last forever. When things are like equanimity, when being able to stay calm in every situation, that is what I keep in my mind. Looking back, I know we always said, “We haven't come this far just to come this far!” When things are low or they are down, you look back at all the other times they've been low and down and you’re like, “I always figured it out, we always figure it out and the longer I sit here and whine about it, the more I'm delaying the solution.”

CD: The Bible verse that comes like repetition for me is, “He works all things together for good.”

God will work all things together for good. The good, the bad, the challenges, the ups and downs, all of them are playing into his divine plan and purpose. I just have to trust that everything is going to work out.

“This doesn't mean you're not exceptional at your role, you could be great, but if the values don't gel with you, and you don't prioritize what we prioritize, you’re not a fit.”

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Embracing the Ne Reinvent Yourself a By: Corinne Cavanaugh

As the clock strikes midnight,

Break Those Goals Down into Smaller Goals While ambitious goals are crucial, breaking them down into smaller, more manageable tasks that you can accomplish successfully throughout the new year is equally important. This prevents overwhelm, and allows you to celebrate small victories along the way. Divide larger goals into smaller, actionable steps, making it easier to track your progress and stay motivated. And make sure to celebrate when you meet those milestones!

and we bid farewell to the old year, the New Year arrives with a promise of renewal and endless possibilities. “New Year, New You” is a phrase often heard as people embark on a journey of selfimprovement, embracing the opportunity to reflect on the past, anticipate the future and make some long-awaited changes. If you are ready to reinvent Embracing Change yourself and set new goals this coming year, let this Change is a constant in life, and the New Year be your roadmap to success. Let’s dive into key steps offers an opportunity to cultivate a positive that will set you on a path to personal transformation mindset. By focusing on personal growth, you can and a fresh start! shift your perspective and approach challenges with optimism.

HOW TO RE-INVENT YOURSELF THIS NEW YEAR

Get Clarity About What You Want Gain a clear understanding of what you want. Take some time for self-reflection and ask yourself the tough questions. What brings you joy and fulfillment?

What aspect of your life would you like to improve?

This reflection allows us to gain insights into our strengths and weaknesses, paving the way for informed decisions in the pursuit of personal growth.

Set Intentions and Goals Once you have clarity, it’s time to think about how you’ll get them. Set specific, measurable, achievable, relevant, and time-bound goals. Whether it’s adopting healthier habits, advancing in your career, or fostering stronger relationships, setting intentions setting intentions for the new year gives you direction and purpose.

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ew Year: A Call to and Set New Goals A positive mindset not only improves mental wellbeing but also enhances your ability to overcome obstacles.

Surround Yourself with Support Starting on a journey of reinvention is more fun and successful when you have a strong support system. Share your goals with friends, family and/ or mentors who can provide encouragement, advice, and accountability. Surrounding yourself with positive influences creates a network of support that will uplift you during both the highs and lows of your transformation journey.

By consistently setting new goals, you create a cycle of growth and learning. This commitment to continuous improvement ensures you are always evolving and adapting to the ever-changing circumstances that arise in your life.

Fostering Continuous Improvement Reinvention is not a one-time event; it’s a continuous process.

Start Immediately Procrastination is the enemy of progress. Once you’ve gained clarity, set your goals, and broke them down into manageable steps, it’s time to take action. Delaying the start of your journey only prolongs the positive changes you are wanting.

Starting immediately sets the momentum for your reinvention.

The tradition of “New Year, New You” is a powerful reminder of the transformative potential that likes within each of us. Embrace the opportunity to reflect, set intentions, and embark on a journey of self-reinvention. As you navigate the coming year, remember that the path to personal growth is an ongoing adventure—one that shapes you into the best version of yourself.

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HOROSCOPE 2024: ZODIAC PREDICTIONS FOR EACH SIGN

By: Tiffany Powers

Capricorn (December 22 - January 19): 2024 is a year of tremendous growth and success for Capricorns. As a driven and ambitious sign, you will find yourself achieving new heights in your professional life. Opportunities for advancement and recognition will come your way, allowing you to showcase your skills and expertise. Remember to strike a balance between work and play, as indulging in luxury experiences and self-care will help you maintain your energy and focus. Embrace the finer things in life and let your success shine.

Travel to exotic destinations, try new cuisines, and engage in adrenaline-pumping activities. Channel your energy into pursuing your passions and let your enthusiasm light up the room. Embrace the luxury of exploration and let your adventurous spirit guide you.

Taurus (April 20 - May 20): For Taurus, 2024 is a year of stability and material abundance. Your hard work and dedication will pay off, bringing financial rewards and a sense of security. Indulge in the luxury of comfort and surround yourself with beauty. Invest in highAquarius (January 20 - February 18): In 2024, Aquarius, you are set to experience a year quality, timeless pieces that reflect your refined of personal and emotional growth. The focus is on taste. Create a sanctuary at home where you can nurturing and strengthening your relationships, both unwind and recharge. Embrace the luxury of romantic and platonic. This is the time to indulge in stability and let your senses revel in the pleasures of luxury getaways, pamper yourself, and deepen your life. connections with loved ones. Take time to explore your passions and hobbies, as they will bring you joy Gemini (May 21 - June 20): and fulfillment. Embrace the luxury of love and let The year 2024 brings a year of intellectual pursuits your heart soar. and personal growth for Gemini. You will have the opportunity to expand your knowledge through Pisces (February 19 - March 20): 2024 brings a year of creativity and self-expression education or engaging in stimulating conversations.

Luxury experiences, such as attending exclusive for Pisces. Your artistic talents will shine, and you may find new avenues to showcase your work. seminars or retreats, will enhance your learning Whether it's through fashion, design, or any other journey. Embrace the luxury of knowledge and let form of art, allow your imagination to run wild. your curiosity lead you to new horizons.

Luxury experiences, such as attending cultural events or immersing yourself in nature, will inspire Cancer (June 21 - July 22): and rejuvenate you. Embrace the luxury of selfIn 2024, Cancer, you are set to experience a year expression and let your creativity soar. of emotional healing and self-care. Prioritize your well-being and indulge in luxury self-care routines.

Aries (March 21 - April 19): Treat yourself to spa days, luxurious beauty As a fiery and dynamic sign, 2024 is a year of adventure and excitement for Aries. You will have treatments, or simply spend time in nature to the opportunity to embark on thrilling journeys, both recharge your energy. (Cont.) physically and metaphorically. (Cont.)

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Surround yourself with positive and supportive or spa treatments. Embrace the luxury of personal people who uplift your spirits. Embrace the luxury growth and let your intuition guide you towards a of self-love and let your emotions guide you towards transformative journey. inner peace.

Sagittarius (November 22 - December 21): Leo (July 23 - August 22): As a Sagittarius, 2024 is a year of expansion As a Leo, 2024 is a year of self-expression and and adventure. This is a time to step out of your charisma. Your natural charm and magnetic comfort zone and explore new horizons. Travel to personality will attract opportunities for success and exotic destinations, engage in thrilling activities, recognition. Embrace your individuality and let your and embrace new cultures. Luxury experiences creativity shine. Luxury experiences that allow you to that broaden your perspective and ignite your showcase your talents, such as attending glamorous sense of wonder will bring you joy and fulfillment. events or participating in artistic endeavors, will bring Embrace the luxury of exploration and let your you joy and fulfillment. Embrace the luxury of self- adventurous spirit lead you towards a year of expression and let your radiance dazzle the world. excitement.

Virgo (August 23 - September 22): For Virgos, 2024 brings a year of personal growth and self-improvement. Focus on your health and wellbeing by incorporating luxurious wellness practices into your routine. Engage in activities that nurture your mind, body, and soul; such as yoga retreats or spa getaways. This is a time to refine your skills and pursue excellence in your chosen field. Embrace the luxury of self-care and let your dedication lead you to success.

Libra (September 23 - October 22): In 2024, Libra, you are set to experience a year of balance and harmony. Focus on creating and nurturing meaningful relationships. Surround yourself with beauty and elegance, as it inspires your creative spirit. Indulge in luxury experiences that bring joy and serenity to your life, such as attending art exhibitions or enjoying fine dining. Embrace the luxury of harmony and let your innate sense of balance guide you towards a fulfilling year.

Scorpio (October 23 - November 21): For Scorpios, 2024 brings a year of transformation and personal empowerment. This is a time for selfdiscovery and embracing your true power. Engage in luxurious self-care practices that help you connect with your inner strength, such as meditation retreats (Cont.)

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