RepurposewithPurpose PossibilitiesTakeFlightwithBySrCommunityOutreachProgramManagerAnaSchwager

Every day, the women of Unshattered prove it’s possible to survive and thrive after addiction—and now their journey includes an exciting partnership with Southwest! Unshattered is a social enterprise whose mission is to end the addiction relapse cycle by providing pathways toward economic independence and sustained sobriety.

As the newest Repurpose with Purpose partner, Unshattered joined our program in 2022 with the launch of their Possibilities Take Flight collection. The collection of sustainable travel bags and accessories— made with upcycled Southwest aircraft seat leather—were designed and sewn by a team of professionally trained female artisans who are winning their battle against addiction.

“Unshattered is honored to be part of the Repurpose with Purpose program,” shared Unshattered founder and CEO Kelly Lyndgaard.

“It’s a great match for our work of taking discarded materials headed for a landfill and remaking them into something beautiful and amazing.”

Every handcrafted bag starts from something discarded that’s made whole again, representing second chances for both the materials and the women crafting them. Just like the upcycled Southwest seat leather used to create these bags, the women of Unshattered are made new again. These bags are changing the lives of the women who craft them.

In honor of the women and those still struggling with addiction, there are three hidden meanings within each bag.

1. The liner of the bags includes a message written by the artist who made the bag.

2. Each bag receives a name, which represents someone still struggling with addiction.

3. Honoring the Japanese art form of Kintsugi, where cracked pottery is repaired with gold lacquer to highlight the breaks, each bag has a seam of gold thread and serves as a metaphor for the women artisans, who are themselves more beautiful for having been broken.

Learn more about Unshattered and shop with purpose at unshattered. org. For every purchase, 100% of proceeds go toward supporting the women in their journey of growth and healing from addiction.

Have you checked out our other amazing Repurpose with Purpose partners? Visit southwest.com/repurposewithpurpose

Comments from our Customers

“Thank you Southwest for doing something to recycle the materials and help women end the addiction cycle. Buy a bag and get to know Unshattered lady’s stories. The bags will mean so much to you after that! We absolutely love this organization!”

-Jennifer R.

“Simply amazing. Congratulations Southwest Airlines and Unshattered. This is why I only fly Southwest ❤✈”

-Marsha J.

“My husband is a Southwest Flight Attendant. I’m a law enforcement officer who works closely with our accountability and drug court programs. This is the best post I’ve shared in a long, long time. You will never “arrest” or “incarcerate” away addiction. It must be dealt with head on, with determination and faithful support of those dealing with it. I’ve never been more proud to be a Southwest family member. I just purchased several Christmas gifts from their site! Thank you, Southwest and Unshattered! #OneLuv”

-Jody W.