Luton Life Spring/Summer 2024 Media Pack

Want to reach 63,000 households in Luton?

Life

Advertise in Luton’s most widely distributed magazine

DAVID ARNOLD

... Luton’s secret superstar

DAVID ARNOLD

... Luton’s secret superstar

About Luton Life

Luton Life is distributed twice a year to 63,000 households in Luton, with a further 2,000 copies available from pick up points across the town.

Luton Life is the only publication in Luton to reach this number of households per edition.

The magazine contains a mix of engaging stories, lifestyle features and essential information for residents living in the town, making it the perfect publication for local organisations and businesses to advertise their services.

Why advertise in Luton Life?

Luton Life:

 is delivered to 63,000 households per edition, making it the most widely distributed publication in the town

 has a further 2,000 copies available from pick up points and coupled with its online and digital presence it has an unrivalled level of reach

 provides businesses and organisations with a cost effective opportunity to raise awareness, build brand loyalty or generate leads

 is highly targeted to the residents of Luton, as well as reaching employees and visitors to the town

 has a longer life than most other community magazines, being current for six months per edition

 benefits from pass-on readership, which will increase the exposure of your advert

Distribution and reach

HOUSEHOLD DISTRIBUTION

Luton Life has the highest distribution rates of any other printed media in the town and is hand delivered to 63,000 households.

digital edition of Luton

can be read on the council’s website, which also provides access to back issues.

A further 2,000 copies are available from strategically located pick up points across the town, including supermarkets, community centres, libraries, leisure centres, GP surgeries and clinics, supermarkets, educational settings, train stations, as well as from the receptions of our partners.

PICK UP POINTS SOCIAL MEDIA

21k

approx 15.5k

A digital edition of Luton Life is also sent directly into the inbox of over 35,000 subscribers who have signed up to find out more about our town.

EMAIL PARTNERS

We are also working closely with our partners to distribute the publication through their channels.

A

Life

approx

Luton Council Facebook likes

Luton Council Twitter followers

Production Schedule

2023/2024

Artwork specification for advertising content

All artwork should be supplied as high resolution PDF or tif files (minimum 300 dpi) with fonts embedded.

Artwork should be emailed to marketing@luton.gov.uk

Quarter

Quarter

Advertisement specifications

Artwork Area: 216mm (w) x 303mm (h) size includes a 3mm bleed

Type Area: 180mm (w) x 267mm (h)

216mm

Type Area 180mm (w) x 267mm (h)

2018 Awards

2018 Awards

Advertisement specifications

1/2

Artwork Area: 216mm (w) x 149mm (h) size includes a 3mm bleed

Trim Size: 210mm (w) x 146mm (h)

Type Area: 190mm (w) x 126mm (h) if required

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiassLest ilique sed eseque ea nonet quo inihiciatur, odignimint qui conseque Uptatis maiossusam quatur, cupiduntis con cus simus, coreped que nusdande suntian duntia di inciet etur sectusa piciuscium laborem essinul lorescit ad eariandae porroreperum quidipic teceatur?

Deliquate non esserfe rumquas ea dolectibus enda coria sanisin cipsandebis ni inciis quassequam

216mm

 216mm (w) x 149mm (h)

to the left, bottom and right sides

 Trim Size 210mm (w) x 146mm (h)

 Type Area (if required) 190mm (w) x 126mm (h)

149mm

Advertisement specifications

1/2 PAGE PORTRAIT ADVERT EXAMPLE

Here is an example of how a 1/2 page Portrait advert within the magazine could appear.

EXAMPLE

Aspiration Centre

 do you want to know about jobs and opportunities in Luton?

 are you interested in changing career?

 would you like to know how to improve your prospects?

 are you unsure about possible career pathways, training courses and skills required for jobs?

If so, come and visit the mobile Aspiration Centre. Our experienced staff and partners will be on hand with information on opportunities across Luton.

To find out more about the Aspiration Centre and when it will be coming to your area visit www.luton.gov.uk/aspirationcentre or email LIF@luton.gov.uk

Passport to Employment

 do you want to improve your employability skills?

 are you unemployed or looking for a new job?

 our new and exciting course helps people to overcome the barriers to employment

 individual and tailored assessments

 Passport to Employment certificate at the end of the course

 opportunity to progress on to other courses and apply for local jobs

For more information visit www.luton.gov.uk/passporttoemployment or call 01582 546282.

Title

Sub-heading here

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Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiass

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiassLest ilique sed eseque ea nonet quo inihiciatur, odignimint qui conseque Uptatis maiossusam quatur, cupiduntis con cus simus, coreped que nusdande suntian duntia di inciet etur sectusa piciuscium laborem essinul lorescit ad eariandae porroreperum quidipic teceatur?

Deliquate non esserfe rumquas ea dolectibus enda coria sanisin cipsandebis ni inciis quassequam rerchitaquis apedi same licae aut quis velenis pre, nus aute aut mod quassimi, consectorpos rendia commos as aditaque nulparum rem re destion non nobit doluptur? Qui alitatiusci qui remolorem volum ulliquae veritio. Ecabor res incta vendae ipit quaerum qui idus.

Eventio reruntur, illaut a as entibusae dit volupta tasperit minveliquo te ex et ma doluptatio occulparum dellabo ressimendio blatem dolorum quam ut molo bla atempor porundit volum sitatem oloris et que sum volupta tempero istinci sunti solupta tiuntur restinto con experovit eum qui dolori suntia dis dolore di odictem quiam aut liquam quos evere, conecte autemolupta simodit reption sequodipsam rehendi con et aborerumquid ma dio dentur?

1/2 PAGE PORTRAIT ADVERT / DIMENSIONS

Artwork Area: 88mm (w) x 247mm (h)

88mm

1/2 Page Advert (Portrait)

88mm (w) x 247mm (h)

Title

Sub-heading here

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiassLest ilique sed eseque ea nonet quo inihiciatur, odignimint qui conseque Uptatis maiossusam quatur, cupiduntis con cus simus, coreped que nusdande suntian duntia di inciet etur sectusa piciuscium laborem essinul lorescit ad eariandae porroreperum quidipic teceatur?

Deliquate non esserfe rumquas ea dolectibus enda coria sanisin cipsandebis ni inciis quassequam rerchitaquis apedi same licae aut quis velenis pre, nus aute aut mod quassimi, consectorpos rendia commos as aditaque nulparum rem re destion non nobit doluptur? Qui alitatiusci qui remolorem volum ulliquae veritio. Ecabor res incta vendae ipit quaerum qui idus.

Eventio reruntur, illaut a as entibusae dit volupta tasperit minveliquo te ex et ma doluptatio occulparum dellabo ressimendio blatem dolorum quam ut molo bla atempor porundit volum sitatem oloris et que sum volupta tempero istinci sunti solupta tiuntur restinto con experovit eum qui dolori suntia dis dolore di odictem quiam aut liquam quos evere, conecte autemolupta simodit reption sequodipsam rehendi con et aborerumquid ma dio dentur?

Advertisement specifications

1/4 PAGE LANDSCAPE ADVERT EXAMPLE

Here is an example of how a 1/4 page landscape advert within the magazine could appear.

Title

Sub-heading here

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiassLest ilique sed eseque ea nonet quo inihiciatur, odignimint qui conseque

Sub-heading here

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass Ipienem voluptio. Ugiates aut aut a sunt.

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

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Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiass Optat quunt re earum fugitatiur, volorrum, odis vellendae sinimin plaut Ebis vellignatur saectiam quias estotam, ullum faccumq uatiis eius et, sum is eseque volliqui venimi, que voles consectur?

Quia doleserorem ne expeditia pelique nonest, quiducit voloren imagnimus aut laci id eaquis et aliam doles eum imus etur si od est es enienita conesci enimenietur, ut lant odi sit am rae eos delliquam fugitatur? Quiae re pliae poria velenis nat aut qui repedis sa cum quos et imin porecto inia id eaqui

1/4 PAGE LANDSCAPE ADVERT / DIMENSIONS

Artwork Area: 180mm (w) x 58mm (h)

4

Title

Sub-heading here

1/4 Page Advert (Landscape) 180mm (w) x 58mm (h) 180mm

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiassLest ilique sed eseque ea nonet quo inihiciatur, odignimint qui conseque

Sub-heading here

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass Ipienem voluptio. Ugiates aut aut a sunt.

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiass Optat quunt re earum fugitatiur, volorrum, odis vellendae sinimin plaut Liquis volut a dolore etum aceaqui ad molupta sperupicim endit, coribus, cullam, ipsum hil excerum in cusam, sum doluptaqui qui dolupta tiatis repudit, sit od que dolore etur aut et odit voluptiunt.

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiass Optat quunt re earum fugitatiur, volorrum, odis vellendae sinimin plaut Ebis vellignatur saectiam quias estotam, ullum faccumq uatiis eius et, sum is eseque volliqui venimi, que voles consectur?

Quia doleserorem ne expeditia pelique nonest, quiducit voloren imagnimus aut laci id eaquis et aliam doles eum imus etur si od est es enienita conesci enimenietur, ut lant odi sit am rae eos delliquam fugitatur? Quiae re pliae poria velenis nat aut qui repedis sa cum quos et imin porecto inia id eaqui

58mm

Advertisement specifications

1/4 PAGE PORTRAIT ADVERT EXAMPLE

Here is an example of how a 1/4 page portrait advert within the magazine could appear.

Living the ‘High’ life

1/4 PAGE PORTRAIT ADVERT / DIMENSIONS

Artwork Area: 88mm (w) x 121mm (h)

Movers and shakers: Barry Fearn, owner of Ahh Geek Out

That ‘something’ is also what attracted Barry Fearn to open gaming store Ahh Geek Out. But he insists all (not just geeks) are welcome.

“The idea was to make this a community space as well as a business and everyone has really embraced it.”

Barry, a born and bred Lutonian, opened his café last year. It was the ‘diverse and open-minded’ community that convinced him High Town was the right location for his niche venture.

“We have been welcomed with open arms”, he says.

“This is a community where people look out for each other and want our store to be an extension of that –somewhere the whole family can enjoy themselves.”

Why not spend money here instead of London?”

If you know of a new business you think Luton Life should meet, email lutonlife@luton.gov.uk

history of people power, community action and standing up for what we believe in. It will reflect our diverse and vibrant communities and celebrate what makes Luton home for so many people.

This is your chance to take part and help shape, create and support the story. Visit the website to find out more luton.gov.uk/peoplepowerpassion

1/4

Title

Sub-heading here

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Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio.

Bitatiam fugiass

Magnimporro dem reic tem veniet magnimil ius nesequi dicietum simus.

Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiassLest ilique sed eseque ea nonet quo inihiciatur, odignimint qui conseque

Sub-heading here

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Qui autenis est autas re volupitia ium dolut omnimus eatus dis molest eum autat que peritatur rehendio. Bitatiam fugiass Ipienem voluptio. Ugiates aut aut a sunt. Agniscipsae litium nis earum aditae dolo ma coritio nsecto to eruptasit, a verchitat eaquias

Images

Image use

It is essential that the imagery you decide to use for your advertisement/editorial is of the highest standard and carefully considered. It should be appropriate to the audience, message and idea behind the communication.

Quality control

Photos that are of a poor quality should not be used. If there is doubt as to what type of image should be used for your publication, please contact us.

 Any photo/image submitted should be high in resolution (a minimum of 300dpi).

 You can also submit raw photo files taken directly from a camera.

 For a small fee, you can also request for a suitable photo to be sourced from an online photo library such as Fotolia or Adobe Stock, please contact us if you wish to do so.

Examples of good imagery are shown below

Important: Do not sumbit photos/ images that have been saved in a Word document or any other word processing programme. These image will be low in quality and print out very poorly.

Good photo example

Important: Please refrain from submitting images take directly from a website or Clip Art style imagery. Web images are compressed for optimum screen use, but too low in quality for print purposes.

Terms and conditions

1. In these Conditions:-

1.1 “Advertisement” means the matter to be printed on the page or separately inserted or data stored on disk or which the Publisher is asked to publish and which is intended to be viewed by the Public;

1.2 “Advertiser” means the person, firm or company and their agents or assigns who wishes the Publisher to publish an Advertisement;

1.3 “Media Pack” means the document which incorporates the Publisher’s rate card in effect for the time being and includes, among other matters, publication dates and deadlines and technical data;

1.4 “Publication” means any paper in or with which the Advertisement is to appear or has appeared and includes any supplement or magazine of other printed matter for which no charge is made to its recipient and which is published whether regularly or occasionally as part of, or in association with, therewith;

1.6 “Luton Borough Council (LBC)” means the Publisher.

2. LBC has final approval on the choice, form and content of advertisements appearing in the Publication and reserves the right to reject any particular ‘copy’ or layout or to decline an application for space in the publication at any time.

3. LBC will not be bound by any standard or printed conditions furnished by the Advertiser in any documents unless the Advertiser specifically states in writing, separately from such terms that it intends such terms to apply and LBC acknowledges such notification in writing.

4. The Advertiser hereby agrees to indemnify LBC in full against all actions, costs, claims or demands arising from or as a result of the publishing of any advertisement placed by the Advertiser.

5. No advertisement can be printed without a completed order form, an approved PDF proof and payment in advance (unless otherwise agreed by LBC).

6. A PDF proof of every advertisement will be sent to the Advertiser who will be responsible for checking and making any necessary amendments within the time allocated for this purpose. Any amendments should be printed clearly to avoid confusion.

7. LBC accepts no liability whatsoever for any error, omission or misstatement in any advertisement(s) published.

8. LBC may at its sole discretion omit or suspend any Advertisement at any time upon reasonable grounds in which circumstance the Advertiser shall have no claim against the Publisher. In the event of omission or suspension of an Advertisement the Advertiser will be notified as soon as possible. If the omission or suspension is due to the fault of the Advertiser, payment for the Advertisement will be due in full. The Advertiser must supply copy instructions unasked. Unless copy instructions are received the Publisher reserves the right to publish only the Advertiser’s name and address. The full Advertisement price will be payable.

9. Once an advertisement has been booked LBC is not liable to refund any of the advertising fee to the Advertiser.

Terms and conditions (cont)

10. Amendments made to advertisements after the Advertiser has approved the PDF proof will incur additional costs to the Advertiser.

11. If an advertisement is omitted from the publication in error, LBC shall be under no liability other than to make a refund of the advertisement charge or part thereof.

12. The Advertiser warrants that:- any information supplied in connection with the Advertisement is accurate, complete and true;

13. In respect of any Advertisement submitted for publication which contains the name or pictorial representation (photographic or otherwise) of any living person and/or any part of any living person and/or any copy by which any living person is or can be identified the Advertiser has obtained the authority of such living person to make use of such name, representation and/or copy;

14. All cancellations of any Advertisement booked by the Advertiser shall be required to be cancelled in writing and received by LBC no later than the published booking deadline for the respective edition of the Publication displayed in the Media Pack.

15. It is the responsibility of the Advertiser to check the correctness of the Advertisement (and of each insertion of the Advertisement if more than one).

16. LBC shall have the right to change its scale of advertisement rates at any time. On revision the Advertiser may cancel any outstanding orders but future orders shall be subject to the revised charges.

17. Invoices rendered by LBC shall be paid within twenty eight (28) days from the date of the invoice and if they remain unpaid will bear interest at a rate of 4% above the Co-operative Bank plc base rate from the due date until payment is made.

18. All matters affecting the placing of the Advertisement and the Conditions shall be subject to the Laws of England and to the jurisdiction of the English Courts.