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The Beginning of Santa Cruz Skateboards and the Birth of an Industry - As told by Richard Novak, co- founder of NHS/Santa Cruz Skateboards “In 1973, my partners Doug Haut, Jay Shuirman and I sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. We sold this guy a bunch of pultruded fibreglass sheet material. He burned us, so we went back and picked it all up from him. A the same time, a friend of ours, Jimmy Hoffman, was living in Hawaii, and on a surf trip over there, the McCully Bike Shop people in Honolulu asked us if we could make and sell them some skateboards. We were already making surfboard fins so it was easy for us to make some skateboard decks from all this left over fibreglass material. We made 500 skateboards, with loose ball bearings, urethane roller skate wheels and roller skate trucks, and they sold out immediately. We built another 500 boards and they sold out, too. Overnight we were in business. Then in late 1974 this guy Tony Roderick came into our surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel.

From that day forward the Road Rider Wheel and precision bearing changed skateboarding forever. Also at that time, Ron Bennett developed the Benet Truck, while G&S had the fibreflex board. We all ran into each other in L.A. at the Hang Ten contest in 1975 and said, OK, we have skateboard wheels and bearings. We have skateboard trucks. We have composite skateboard decks. The three main components are now all leading edge and designed specifically for skateboarding. Now we have a real skateboarding industry. This group was Bill Bahne, Jay Sherman, Brian Logan, Dave McIntyre, Dave Dominy, Paul Sims, Ron Bennet, a couple of guys from Skateboarder magazine and me. We were interested in setting the foundation of an actual skateboard industry, not reliant on anyone but ourselves. We wanted to support pro riders, promotion and advancement in technology. Before that, it was just a fad. After we set it all up, it was an actual industry. And here we are today - NHS is still rolling 40 + years later, always innovating and always having fun.� - Richard Novak


mens collection 01. sc denim 03. bottoms 07. july delivery 16. aug delivery 27. sept delivery 37. classics collection 38. surf collection 39. accessories 46. youth collection 51. womens collection 53. july delivery 65. aug delivery 73. sept delivery 77. accessories 80. contact


SC-mpc7490 catalyst denim jean

SC-mpc7490 catalyst denim jean

SC-mpc7490 catalyst denim jean

BLack

vintage blue

slasher black

medium rise - tapered leg 28/30/32/34/36/38

medium rise - tapered leg 28/30/32/34/36/38

98%cotton 2% elastane, classic 5 pocket jean, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 14“ leg opening

/1

98%cotton 2% elastane, classic 5 pocket jean, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 14“ leg opening

98%cotton 2% elastane, classic 5 pocket jean, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 14“ leg opening, rip detail, heavy enzyme wash.

medium rise - tapered leg 28/30/32/34/36/38


SC-mpc7490

SC-mpc7490

SC-mpc7490

catalyst denim jean

catalyst denim jean

catalyst denim jean

BLack

vintage blue

slasher black

/2


spring 17 collection - july delivery - bottoms

SC-mpc7269 classic cali chino pant

SC-mfc7604 scs trackpant

old gold, BLack, surplus

black, overcast

98%cotton 2% elastane, straight leg

28/30/32/34/36/38

SC-mwc7267 classic cali walk short surplus, old gold, BLack

98%cotton 2% elastane, logo direct emb, 19“ leg

28/30/32/34/36/38

/3

80% cotton 20% poly cvc, 350gsm, front print s / m / L / xL / xxL

SC-mwc7613 daytripper walk short washed BLack, toffee

98%cotton 2% elastane, logo patch emb, 18“ leg

28/30/32/34/36/38


spring 17 collection - july delivery

SC-mpc7269 classic cali chino pant Surplus

SC-mfc7604 scs trackpant overcast

SC-mwc7267 classic cali walk short black

SC-mwc7613 daytripper walk short toffee

/4


spring 17 collection - july delivery - bottoms

SC-mbnc262 cruzier solid short

SC-mbnc263 cruzier beach short

Black, surplus, tan

acid Black, acid denim, acid truffle

100% cotton, front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL

SC-mbc7611 convert beach short

SC-mbc7612 lanai trunk

SC-mfc7631 scs fleece short

jaded, overcast, arctic

BLack, ink

black, overcast

100% cotton, overdyed, front print, back and side mesh pockets, 17.5“ leg s / m / L / xL

/5

100% cotton, acid washed front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL

100% cotton, logo patch emb, 15“ leg

28/30/32/34/36/38

80% cotton 20% poly cvc, 350gsm, front print s / m / L / xL / xxL


spring 17 collection - july delivery

SC-mbnc262 cruzier solid short black

SC-mbnc263 cruzier beach short acid truffle

SC-mbc7611 convert beach short arctic

SC-mbc7612 lanai trunk ink

SC-mfc7631 scs fleece short black

/6


spring 17 collection - july delivery

SC-mtc7555

ringed dot tee

phillips hand tee

white, arctic, buttermilk, od black 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

white, od black, atlantic 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

SC-mtc7557

SC-mtc7559

buttermilk, black, white 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

denim, charcoal, black 100% cotton jersey, 150gsm, pocket, front/back print s / m / L / xL / xxL

sma natas small tee

/7

SC-mtc7556

keyline pocket tee


spring 17 collection - july delivery

SC-mtc7558

chain dot tee truffle, black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mtc7560

parallel tee atlantic, black 100% cotton yarn dye stripe jersey, 150gsm, front print s / m / L / xL / xxL

SC-mtc7638

SC-mtc7585

white, black, arctic 100% cotton jersey, 150gsm, front embroidery s / m / L / xL / xxL

od black, white, arctic 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL

pinline tee

ringed dot muscle

/8


spring 17 collection - july delivery

/9

aptos snap back

ringed dot snap back

sma natas small tee

party dot trucker

ringed dot tee

phillips hand tee

catalyst denim jean

keyline pocket tee

classic cali walkshort

daytripper walkshort

convert beach short


spring 17 collection - july delivery

cruzin dad hat

cruzin dad hat

aptos snap back

cruzin dad cap

chain dot tee

parallel tee

pinline tee

ringed dot muscle

daytripper walkshort

classic cali chino pant

daytripper walkshort

convert beach short

/10


spring 17 collection - july delivery

SC-mtc7586

SC-mlc7575

black, white 100% cotton jersey, 150gsm, front/back print ken taylor guest artist s / m / L / xL / xxL

white, grey heather 100% cotton jersey, 150gsm, long sleeve, front/back print s / m / L / xL / xxL

SC-mlc7576

SC-mlc7577

atlantic, black 100% cotton jersey, 150gsm, front print s / m / L / xL / xxL

od black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

ken taylor hand muscle

layered ls tee

/11

ringed dot raglan

phillips hand ls tee


spring 17 collection - july delivery

SC-mlc7578

keyline dot hooded l/s tee black, charcoal 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL

SC-mfc7603

SC-mfc7598

ringed dot crew black, grey heather 80% cotton 20% poly cvc, 320gsm, front/back/sleeve print s / m / L / xL / xxL

SC-mfc7600

convert crew

convert pop hood

overcast, jaded, arctic 100% cotton 350gsm, overdyed, front/back/sleeve print S / m / L / xL / xxL

arctic, jaded, overcast 100% cotton y cvc, 350gsm, overdyed, front/back/sleeve print S / m / L / xL / xxL

/12


spring 17 collection - july delivery

/13

aptos snap back

ringed dot raglan

layered ls tee

cruzin dad cap

ken taylor hand muscle

classic cali walk short

catalyst denim jean

phillips hand ls tee

cruzier solid short

classic cali walk short


spring 17 collection - july delivery

keyline dot hooded ls tee

ringed dot crew

convert crew

aptos snap back

classic cali chino pant

classic cali chino pant

daytripper walkshort

convert pop hood convert beach short

/14


spring 17 collection - july delivery

SC-mfc7602

classic strip pop hood

SC-mJc7608

od black, arctic 80% cotton 20% poly cvc, 320gsm, overdyed, front embroidery. S / m / L / xL / xxL

ink, black nylon, polyester, fully lined, front / back print s / m / L / xL / xxL

SC-mjc7607

screaming hand bomber jacket black 100% nylon, lined, embroidery detail, interior print feature, fully reversible! S / m / L / xL / xxL

/15

ringed dot windbreaker


spring 17 collection - aug delivery

SC-mtc7561

party pop tee white, od black, atlantic 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

SC-mtc7563

ken taylor hand tee white, black 100% cotton jersey, 150gsm, front/back print ken taylor guest artist s / m / L / xL / xxL

SC-mtc7564

SC-mtc7565

buttermilk, arctic, echo pink, jaded 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL

atlantic, white, od black 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL

original dot tee

tattoo hand tee

/16


spring 17 collection - july delivery

/ 17

aptos snap back

ringed dot windbreaker

cruzin dad cap

cruzin dad cap

classic strip pop hood

daytripper walkshort

screaming hand bomber

screaming hand bomber

catalyst denim jean

catalyst denim jean

classic cali walkshort


spring 17 collection - aug delivery

ringed dot snap back

aptos snap back

ken Taylor hand tee

original dot snap back

party pop tee

lanai trunk

original dot tee

tattoo hand tee

classic cali walkshort

daytripper walkshort

cruzier solid short

/18


spring 17 collection - aug delivery

SC-mtc7567

SC-mtc7562

jaded, overcast, od black 100% cotton jersey, 150gsm, pocket, front print, overdyed s / m / L / xL / xxL

white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mtc7566

SC-mtc7587

white, black, truffle 100% cotton jersey, 150gsm, pocket, front/back print s / m / L / xL / xxL

black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

original dot pocket tee

reverse skull pocket tee

/19

dressen roses tee

bone guadalupe muscle


spring 17 collection - aug delivery

SC-mtc7588

SC-mtc7593

white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

tattooed hand muscle

sma natas small muscle

SC-mtc7594

SC-msc7606

white, od black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

charcoal 100% cotton stripe, chest pocket, label detail s / m / L / xL / xxL 5

phillips hand tank

mechanics shirt

/20


spring 17 collection - aug delivery

/ 21

aptos snap back

aptos snap back

ringed dot snap back

bone Guadalupe muscle

original dot pocket tee

dressen roses tee

reverse skull pocket tee

convert beach short

daytripper walkshort

catalyst denim jean

classic cali walk short


spring 17 collection - aug delivery

classic dot trucker

aptos snap back

aptos snap back

tattooed hand muscle

sma natas small muscle

phillips hand tank

mechanics shirt

cruzier solid short

daytripper walkshort

cruzier solid short

catalyst denim jean

aptos snap back

/22


spring 17 collection - aug delivery

SC-mlc7581

SC-mlc7579

buttermilk, jaded, overcast, echo pink, 100% cotton jersey, 150gsm, front/back/sleeve print, overdyed s / m / L / xL / xxL

od black,concrete 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

SC-mlc7639

SC-mfc7599

black, white 100% cotton jersey, 150gsm, front/sleeve print s / m / L / xL / xxL

black 80% cotton 20% poly cvc, 320gsm, front/back print s / m / L / xL / xxL

convert l/s tee

dressen roses l/s tee

/ 23

heritage dot l/s tee

bone guadalupe crew


spring 17 collection - aug delivery

SC-mfc7601

SC-mJc7610

black, grey heather 80% cotton 20% poly cvc, 320gsm, front/back print s / m / L / xL / xxL

arctic, overcast nylon, polyester, fully lined, front s / m / L / xL / xxL

phillips hand pop hood

convert anorak

SC-mjc7608

jessee bones denim jkt washed black cotton/poly/elastane, back patch print detail, logo embroidery detail double chest button down pockets s / m / L / xL / xxL /24


spring 17 collection - aug delivery

/ 25

cruzin dad cap

aptos snap back

aptos snap back

convert l/s tee

heritage dot ls tee

dressen roses ls tee

jessee bones crew

daytripper walkshort

classic cali chino pant

classic cali chino pant

classic cali chino pant

classic dot trucker


spring 17 collection - aug delivery

phillips hand pop hood

aptos snap back

jessee bones denim jkt

jessee bones denim jkt

classic cali chino pant

convert anorak

catalyst denim jean

catalyst denim jean

catalyst denim jean

/26


spring 17 collection - sept delivery

SC-mtc7568

SC-mtc7574

white, overcast, od black 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL

white, black 100% cotton jersey, 150gsm, front/back print Jeremy fish guest artist s / m / L / xL / xxL

SC-mtc7572

SC-mtc7571

truffle, white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

manufactured dot tee

ogsc team rider tee

/27

jeremy fish hand tee

knox discord tee


spring 17 collection - sept delivery

SC-mtc7570

two heads tee buttermilk, overcast, od black 100% cotton jersey, 150gsm, overdyed, front/back print, ozzie wright guest artist s / m / L / xL / xxL

SC-mtc7573

handled tie dye tee jaded, overcast, echo pink 100% cotton jersey, 150gsm, front/back print, tie dyed s / m / L / xL / xxL

SC-mtc7637

SC-mtc7569

buttermilk, echo pink, jaded 100% cotton jersey, 150gsm, front print, overdyed. s / m / L / xL / xxL

atlantic, black 100% cotton yarn dye jersey, 150gsm, front print s / m / L / xL / xxL

convert tee

og dot stripe tee

/28


spring 17 collection - sept delivery

/ 29

aptos snap back

jeremy fish tee

ogsc team rider tee

aptos snap back

manufactured dot tee

classic cali chino pant

daytripper short

knox discord tee

convert beach short

classic cali walk short


spring 17 collection - sept delivery

aptos snap back

original dot snap back

cruzin dad cap

og dot stripe tee

two heads tee

handled tie dye tee

convert tee

cruzier beach short

cruzier solid short

cruzier solid short

cruzier solid short

/30


spring 17 collection - sept delivery

SC-mtc7589

SC-mtc7590

echo pink, jaded, overcast, buttermilk 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL

overcast, jaded 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL

convert muscle

SC-mtc7591

SC-mtc7592

od black, white 100% cotton jersey, 150gsm, front/back print. s / m / L / xL / xxL

od black, concrete 100% cotton jersey, 150gsm, front/back print, ozzie wright guest artist s / m / L / xL / xxL

manufactured dot muscle

/31

handled tie dye muscle

two heads muscle


spring 17 collection - sept delivery

SC-mtc7595

SC-mtc7596

atlantic, black 100% cotton yarn dye jersey, 160gsm, front print s / m / L / xL / xxL

denim, charcoal, black 100% cotton jersey, 160gsm, front/back print s / m / L / xL / xxL

og dot stripe tank

keyline tank

SC-mtc7597

heritage dot tank concrete, od black 100% cotton jersey, 160gsm, front/back print s / m / L / xL / xxL

/32


spring 17 collection - sept delivery

/ 33

cruzin dad cap

aptos snap back

aptos snap back

two heads muscle

convert muscle

handled tie dye muscle

manufactured dot muscle

classic cali walk short

cruzier solid short

convert beach short

cruzier solid short


spring 17 collection - sept delivery

aptos snap back

aptos snap back

heritage dot muscle

heritage dot muscle

og dot stripe tank

keyline tank

convert beach short

cruzier beach short

classic cali chino pant

cruzier solid short

/34


spring 17 collection - sept delivery

SC-mlc7582

SC-mlc7583

od black, white 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL

od black, overcast 100% cotton jersey, 150gsm, front/back print ozzie wright guest artist s / m / L / xL / xxL

party pop l/s tee

SC-mlc7584

ogsc team rider l/s tee black, truffle, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL

/ 35

two heads l/s tee


spring 17 collection - sept delivery

aptos snap back

aptos snap back

aptos snap back

party pop ls tee

two heads ls tee

ogsc teamrider ls tee

classic cali chino pant

classic cali chino pant

classic cali chino pant

/36


spring 17 collection - july delivery

SC-mTnc249 other dot tee

SC-mTnc251 other dot muscle

BLack, grey heather, white

BLack, white, grey heather

s / m / L / xL / xxL

s / m / L / xL / xxL

100% cotton jersey, 150gsm, front/back printS

SC-mlnc250 other dot l/s tee BLack, grey heather, white

100% cotton jersey, 150gsm, front/back printS

s / m / L / xL / xxL

/37

100% cotton jersey, 150gsm, front print


spring 17 surf collection - july delivery

SC-mbc7630

SC-mbc7553

black 85%polyester 15% elastane, quick dry, seamless paddle zones, flat lock construction, rash and sun protection, boardie fastening loop, front and sleeve print. s / m / L / xL

black 1.5 mm neoprene, quick dry, seamless paddle zones, flat lock construction, rash and sun protection, front print. s / m / L / xL

SC-mbc7554

SC-mac7618

black 2 mm neoprene, glued blind stitched and bonded seams, quick dry, chunky vislon zip, key pocket, flat lock construction, rash and sun protection, front print. s / m / L / xL

black 80% polyester 20% polyamide, quick dry, chest embroidery, kanga pocket one size

original dot ls surf shirt

original dot wetsuit zip vest

original dot wetsuit vest

original dot hooded towel

/38


spring 17 collection - july delivery

SC-mac7619 party dot towel

SC-mac7626 phillips hand backpack

SC-manc090 classic dot backpack

BLack

BLack

BLack

100% cotton terry velour, 80 cm x 160 cm

100% polyester, lining, front/side printS

100% polyester, lining, front/side printS

one size

one size

sold in x3 pack

sold in x3 pack

SC-mac7623 other dot backpack

SC-maa7404 sc original skate backpack

SC-mac7633 original dot duffle

atlantic, black

black

black

one size

sold in x3 pack

100% polyester, patch detail

one size

sold in x3 pack /39

100% polyester, patch detail, skate straps, nylon lining

one size

sold in x3 pack

100% polyester, print detail, nylon lining

one size

sold in x3 pack


spring 17 collection - july delivery

SC-mac7624 ringed dot mug

SC-manc084 big dot pencil case

SC-mac7621 party dot pencil case

BLack 100% stainless steel, delivered in box

BLack

black

one size

one size

one size

100% neoprene, 32 cm x 14 cm

100% neoprene, 32 cm x 14 cm

sold in x3 pack

sold in x3 pack

sold in x3 pack

SC-mac7632 phillips hand pencil case

SC-mac7622 party dot lunch box

SC-mac6138 strip shades

black

100% neoprene, 33 cm x 17 cm, twin pockets

black 100% neoprene, insulated.

BLack, tortoise 100% polycarbonate

sold in x3 pack

sold in x3 pack

sold in x3 pack

one size

one size

one size

/40


spring 17 collection - july delivery

SC-manc111 big dot velcro wallet

SC-wanc137 cali dot velcro wallet

SC-manc093 big dot wallet

BLack 100% polyester

BLack 100% polyester

BLack pu leather look

one size

sold in x3 pack

one size

sold in x3 pack

one size

sold in x3 pack

SC-mac6294 classic dot slim leather wallet

SC-myc6301 classic dot flip flop

SC-myc7635 classic strip slide

BLack 100% premium leather, delivered in box

BLack

BLack

7/8/9/10/11/12

7/8/9/10/11/12

one size

sold in x3 pack /41

rubber with logo print

rubber with embossed logo print


spring 17 collection - july delivery

SC-mcnc134 classic dot trucker

SC-mcc7614 party pop trucker

SC-mcnc071 classic patch cap

BLack/white, black/black

BLack/white

BLack, ink

one size fits most

one size fits most

sold in x3 pack

one size fits most 5 sold in x3 pack

SC-mca7374 aptos snap back

SC-mca7436 opus dot flexfit cap

SC-mcc7615 ringed dot snap back

black, arctic, white

BLack, grey heather

atlantic, black

adjustable mesh snap

adjustable mesh snap

adjustable strap, patch embroidery

sold in x3 pack

adjustable snap, patch embroidery.

flexfit cap, patch embroidery

adjustable nylon snap, deconstructed, print detail

one size fits most

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack

sold in x3 pack /42


spring 17 collection - july delivery

SC-mcc7617 original dot snap back

SC-mcc7616 cruzin dad cap

SC-mznc094 classic dot no show sock - 5 pairs

black, jaded, atlantic

union, bone, black

BLack, white, grey heather, asst

adjustable snap, direct embroidery.

unstructured dad cap, direct embroidery

cotton / poly / elastane

one size fits most

one size fits most

one size

sold in x3 pack

sold in x3 pack

sold in x6 pack

SC-mznc099 cruz sock - 4 pairs - mEnS

SC-mznc101 mono cruz sock - 4 pairs

SC-mznc097 screaming sock - 3 pairs

BLack, white, grey heather cotton / poly / elastane, one size

BLack, white, grey heather

white, black

one size

one size

sold in x6 pack

sold in x6 pack

/43

cotton / poly / elastane

cotton / poly / elastane

sold in x3 pack


spring 17 collection - july delivery

SC-mznc365 cruz pop sock - 4 pairs asst pack

cotton / poly / elastane

one size

sold in x6 pack

SC-mzc7628 pastel cruz sock - 4 pairs asst

SC-mza7448 colour cruz sock - 4 pairs asst

cotton / poly / elastane

one size

sold in x6 pack

SC-mzc7627 sc strip sock - 2 pairs asst

cotton / poly / elastane

cotton / poly / elastane

sold in x6 pack

sold in x3 pack

one size

one size

/44


spring 17 collection - july delivery

SC-mznc095 dye dot sock - 2 pair

SC-mznc403 shaka sock - 2 pairs

SC-mzc7629 parallel sock - 3 pairs

sky blue, sea mist

white, black

asst

one size

one size

one size

cotton / poly / elastane

sold in x3 pack

/ 45

cotton / poly / elastane

sold in x3 pack

cotton / poly / elastane

sold in x3 pack


spring 17 youth collection - july delivery

SC-ytnc001 other dot tee

SC-ytc7032 trooper tee

white, black, grey heather

white, black, truffle

8/10/12/14

8/10/12/14

100% cotton jersey, 150gsm, front print

SC-ytc7033 rock hand tee

SC-ytc7034 walking hand tee

white, black

white, black

8/10/12/14

8/10/12/14

100% cotton jersey, 150gsm, front print

/ 47

100% cotton jersey, 150gsm, front/back print

100% cotton jersey, 150gsm, front/back print


spring 17 youth collection - july delivery

SC-ytc7035 original dot tee

SC-ytnc006 other dot muscle

white, black

black, white, grey heather

8/10/12/14

8/10/12/14

100% cotton jersey, 150gsm, front print

SC-ytc7039 trooper muscle black, white

100% cotton jersey, 150gsm, front/back print

8/10/12/14

100% cotton jersey, 150gsm, front print

SC-ylnc008 other dot l/s tee black, grey heather

100% cotton jersey, 150gsm, front/back print

8/10/12/14

/48


spring 17 youth collection - july delivery

SC-ylc7036 og slasher l/s tee

SC-yfnc009 other dot pop hood

black, white

BLack, grey heather

8/10/12/14

8/10/12/14

100% cotton jersey, 150gsm, front, sleeve, back print

SC-yfc7037 walking hand pop hood

SC-yfc7038 original dot pop hood

BLack, grey heather

BLack, grey heather

80%cotton 20%poly cvc, 320gsm, front/back print

8/10/12/14

/ 49

80%cotton 20%poly cvc, 320gsm, front print

80%cotton 20%poly cvc, 320gsm, front/sleeve print

8/10/12/14


spring 17 youth collection - july delivery

SC-yfa7030 classic strip fleece pant

SC-ybc7010 cruzier solid short

SC-yznc011 cruz youth sock - 4 pairs

BLack, grey heather

BLack 100% nylon, patch detail front patch, back and side mesh pockets 8/10/12/14

BLack, white

80%cotton 20%poly cvc, 320gsm, leg print

8/10/12/14

cotton / poly / elastane,

one size

sold in x6 pack

SC-ycnc018 classic dot youth trucker

SC-ycc7040 trooper youth trucker

SC-ycc7041 og slasher youth snap back

BLack/white

BLack

black

one size fits most

one size fits most

sold in x3 pack

sold in x3 pack

adjustable mesh snap, front print

adjustable mesh snap, front print

adjustable nylon snap, print detail

one size fits most sold in x3 pack

/50


spring 17 womens collection - july delivery

SC-wlc7358 original dot ls tee sherbet, white, arctic 100% cotton jersey, 140gsm, front/back/sleeve print 6/8/10/12/14

SC-wtc7355 a frame ribbed tee grey heather, white, blue stripe 100% 2x2 cotton rib jersey, 240gsm, front print 6/8/10/12/14

/ 53

SC-wlc7361 rays contrast ls tee grey heather, white 100% cotton jersey, 140gsm, front print 6/8/10/12/14

SC-wlc7357 original dot ls hooded tee black, white 100% cotton jersey, 160gsm, front print 6/8/10/12/14


spring 17 womens collection - july delivery

original dot ls tee

rays contrast ls tee

a frame ribbed tee

original dot ls hooded tee

boardwalk denim short

boardwalk denim short

the '73 denim jean

boardwalk denim short /54


spring 17 womens collection - july delivery

/ 55

SC-wtc7353 water dot tee

SC-wtc7371 concave muscle

black, white, sherbet 100% cotton jersey, 140gsm, front print 6/8/10/12/14

sherbet, arctic, buttermilk 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wtc7369 water dot muscle

SC-wfc7419 convert pop hood

white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

buttermilk, arctic 100% cotton French terry, 300gsm, front/back print 6/8/10/12/14


spring 17 womens collection - july delivery

SC-wfc7383 retro dot crew

SC-wfc7385 rays panelled pop hood

arctic, grey heather ,buttermilk 100%cotton French terry, 300gsm, front print 6/8/10/12/14

grey heather, sherbet, black 80%cotton 20% poly cvc, 300gsm, front badge 6/8/10/12/14

SC-wdc7378 water dot muscle dress black, arctic 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wjc7387 a frame bomber jacket sherbet 100% polyester, fully lined, front/back embroidery detail 6/8/10/12/14

/56


spring 17 womens collection - july delivery

water dot tee / 57

boardwalk denim short

concave muscle

water dot muscle

convert pop hood

seabright slouch pant

boardwalk denim short

boardwalk denim short


spring 17 womens collection - july delivery

retro dot crew

rays panelled pop hood

water dot muscle dress

a frame bomber jacket

boardwalk denim short

the '73 denim jean

classic strip slide

boardwalk denim short

/58


spring 17 womens collection - july delivery

/ 59

SC-wtc7370 keyline crop muscle

SC-wtc7354 og strip crop tee

white, grey heather 100% cotton jersey, 140gsm, front print 6/8/10/12/14

pop red, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wlc7360 return raglan ls tee

SC-wlc7362 classic keyline ls crop tee

pop red, pop blue 100% cotton jersey, 140gsm, front print 6/8/10/12/14

white, grey heather, rwb stripe 100% cotton jersey, 140gsm, front print 6/8/10/12/14


spring 17 womens collection - july delivery

keyline crop muscle

og strip crop tee

return raglan ls tee

classic keyline ls crop tee

the '73 denim jean

boardwalk denim short

boardwalk denim short

boardwalk denim short /60


spring 17 womens collection - july delivery

SC-wdc7382 keyline tee dress white, pop blue 100% cotton jersey, 140gsm, front print 6/8/10/12/14

SC-wtc7371 original patch dress blue stripe, black 100% 2x2 cotton rib jersey, 240gsm, front patch 6/8/10/12/14

keyline tee dress / 61

original patch dress


spring 17 womens collection - july delivery

SC-wpc7393 the '73 denim jean

SC-wpc7394 seabright slouch pant

SC-wpc7392 retro track pant

SC-wpc7396 classic strip trackie

debbie blue

fade out blue

pop red, pop blue

black, grey heather

6/8/10/12/14

6/8/10/12/14

6/8/10/12/14

96%cotton 4% elastane, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 9.5“ leg opening, pocket embroidery

100% cotton, lightweight denim, acid washed.

95% cotton 5% ELastane French terry, 280gsm, front label

80%cotton 20%poly cvc, 300gsm, leg print

high rise - skinny leg 9.5� 26/28/30/32 /62


spring 17 womens collection - july delivery

SC-wwc7140 pleasure point short

SC-wbc7124 cruzin short

SC-wbc7463 original beach short

acid denim, acid black 100% cotton, acid washed, front print, contrast draw cords 6/8/10/12/14

acid Black, acid denim 100% cotton poplin 140gsm, acid washed, front patch contrast draw cord. 6/8/10/12/14

sherbet, arctic, buttermilk 100% cotton, overdyed, front print, contrast draw cords 6/8/10/12/14

/ 63

SC-wwc7389 retro runner short

SC-wwc7390 boardwalk denim short

pop blue, pop red 95% cotton 5% ELastane French terry, 280gsm, front label 6/8/10/12/14

debbie blue, BLack 96% cotton, 4% elastane denim, pocket embroidery detail. 6/8/10/12/14


spring 17 womens collection - july delivery

SC-wwc7140 pleasure point short

SC-wbc7124 cruzin short

SC-wbc7463 original beach short

SC-wwc7389

SC-wwc7390

retro runner short

boardwalk denim short

/64


spring 17 womens collection - aug delivery

/ 65

SC-wtc7376 ringed dot crop muscle

SC-wtc7367 rasta hand crop muscle

white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

jaded, arctic, buttermilk 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wtc7374 geo dot crop muscle

SC-wtc7373 retro dot tank

white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

white, black 100% cotton jersey, 140gsm, front print, drop back 6/8/10/12/14


spring 17 womens collection - aug delivery

SC-wtc7356 ringed dot bf tee

SC-wdc7377 other dot dip dye dress

sherbet, white, grey heather 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

echo pink, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wdc7380 keyline vacay dress

SC-wlc7359 screaming mosaic hand ls hooded tee

black, jaded 95% viscose 5% elastane jersey, front patch 6/8/10/12/14

grey heather, black 100% cotton jersey, 160gsm, front/back print 6/8/10/12/14

/66


spring 17 womens collection - aug delivery

/ 67

ringed dot crop muscle

rasta hand crop muscle

geo dot crop muscle

retro dot tank

the '73 denim jean

the '73 denim jean

original beach short

seabright slouch pant


spring 17 womens collection - aug delivery

screaming mosaic hand ringed dot bf tee pleasure point short

other dot dip dye dress

keyline vacay dress

ls hooded tee boardwalk denim short

/68


spring 17 womens collection - aug delivery

SC-wlc7363 keyline flare crop tee white, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

/ 69

SC-wfc7384 rasta hand pop hood sherbet, black 80%cotton 20%poly cvc, 300gsm, front back print 6/8/10/12/14

SC-wfc7420 ringed dot pop hood

SC-wjc7388 original dot half zip jacket

sherbet, grey heather 80%cotton 20%poly cvc, 300gsm, front back print 6/8/10/12/14

black 100% nylon, half zip, front/back/sleeve print 6/8/10/12/14


spring 17 womens collection - sept delivery

SC-wtc7368 sc strip crop muscle

SC-wtc7241 a frame crop muscle

grey heather, white, rwb stripe 100% cotton jersey, 140gsm, front patch, back print 6/8/10/12/14

buttermilk, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

SC-wtc7375 mermaid crop muscle

SC-wtc7372 original dot muscle

arctic, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

black, jaded, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14

/70


spring 17 womens collection - aug delivery

keyline flare crop tee / 71

boardwalk denim short

rasta hand pop hood

ringed dot pop hood

original dot half zip jacket

boardwalk denim short

boardwalk denim short

the '73 denim jean


spring 17 womens collection - sept delivery

sc strip crop muscle

a frame crop muscle

mermaid crop muscle

original dot muscle

original beach short

the '73 denim jean

seabright slouch pant

boardwalk denim short

/72


spring 17 womens collection - sept delivery

/ 73

SC-wtc7364 keyline high neck tank

SC-wtc7366 ogsc retro tank

jaded, black 95% viscose 5% elastane jersey, front print 6/8/10/12/14

arctic, white 100% cotton jersey, 140gsm, front print, contrast bind 6/8/10/12/14

SC-wtc7365 oval dot ribbed cami

SC-wtc7422 a frame crop tee

pop blue, blue stripe, white 100% cotton ribbing, 240gsm, front print 6/8/10/12/14

sherbet, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14


spring 17 womens collection - sept delivery

SC-wdc7381 oval dot cross back dress

SC-wfc7386 keyline fleece zip thru hood

rwb stripe, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14

pop blue 100% cotton terry, 300gsm, front print 6/8/10/12/14

SC-wbc7391 a frame 2 piece bathers black, arctic 87% polyamide 13% elastane, front print 6/8/10/12/14

SC-wbc7395

original dot sleevless wetsuit vest sherbet 2 mm neoprene, chunky vislon zip, flat lock construction, rash and sun protection, front print. 6/8/10/12/14

/74


spring 17 womens collection - sept delivery

/ 75

keyline high neck tank

ogsc retro tank

oval dot ribbed cami

a frame crop tee

boardwalk denim short

retro runner short

the '73 denim jean

boardwalk denim short


spring 17 womens collection - sept delivery

oval dot cross back dress

keyline fleece zip thru hood

a frame 2 piece bathers

original dot sleevless wetsuit vest

pleasure point short /76


spring 17 womens accessories collection - july delivery

SC-wcc7398 classic patch terry bucket

SC-wcc7399 keyline dot nylon cap

SC-wcc7397 a frame cap

white, sherbet

arctic, sherbet

pop blue, pop red osfm

100% french terry, front patch.

adjustable nylon snap, front print

osfm

osfm

sold in x3 pack

sold in x3 pack

100% peached cotton adjustable snap, embroidery

sold in x3 pack

SC-wac7407 original dot pastel wallet

SC-wac7408 sc strip pencil case

SC-wac7409 a frame pencil case

sherbet, arctic

echo pink

debbie blue

one size

one size

cotton canvas, delivered on header card

100% neoprene, 32 cm x 14 cm

sold in x3 pack

sold in x3 pack

/ 77

100% cotton denim,

one size

sold in x3 pack


spring 17 womens accessories collection - july delivery

SC-wac7411 sc strip lunch box

SC-wyc7410 classic strip slide

SC-wac7406 original dot fade round towel

echo pink 100% neoprene. lining: insulated. one size

BLack, echo pink

pink sky 100% cotton french terry, 350 gsm, diameter 150cm

rubber with embossed logo print

7/8/9/10

one size

sold in x3 pack

SC-wac7404 water dot backpack

SC-wac7405 keyline denim backpack

SC-wac6163 horizon shades

BLack

debbie blue

one size

100% cotton denim, nylon lining, front printS

BLack, leopard 100% polycarbonate

one size

one size

sold in x3 pack

sold in x3 pack

100% polyester, nylon lining, front/back printS

sold in x3 pack

/78


spring 17 womens accessories collection - july delivery

SC-wzc7400 pastel pop dot sock - 3 pairs asst

75% cotton 22% polyester 3% elastane

osfm

sold in x6 pack

asst

75% cotton 22% polyester 3% elastane

osfm

sold in x3 pack

SC-wzc7402 roller girl knee high sock - 2 pairs

SC-wzc7403 pastel dot no show sock - 5 pairs

pop blue, pop red

asst

75% cotton 22% polyester 3% elastane

osfm

sold in x3 pack / 79

SC-wzcc7401 pastel dye dot sock - 2 pairs

75% cotton 22% polyester 3% elastane

osfm

sold in x3 pack


PrESS // markETInG Greg Cleveland E: greg@lushproductions.com

SaLES EnquIrIES vICTorIa // hEad oFFICE

LuSh ProduCTIonS

22-24 Pakington Street St Kilda VIC 3182 PH: 03 8525 9999 FX: 03 8525 9998 E: mmartin@lushproductions.com

online//australia

ww.facebook.com/santacruzskateboards www.lushproductions.com @santacruzoz @santacruz_womens

nz stem distribution

Dan Gosling / Leston Koroheke-West 11 Westmoreland St West | Grey Lynn | Auckland 1021 PH: 0064 9 3601877 dan@stem.net.nz leston@stem.net.nz anna@stem.net.nz

// international

www.santacruzskateboards.com @santacruzskateboards twitter.com/@santa_cruz_sk8 www.facebook.com/santacruzskateboards www.youtube.com/user/SANTACRUZSKATE1973


SANTA CRUZ SPRING 17 NZ CATALOGUE  

SANTA CRUZ SPRING 17 NZ CATALOGUE

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