Lurot Brand Corporate Brochure

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Lurot Brand Ltd: Registered in England no. 02035540 Lurot Brand Lettings Ltd: Registered in England no. 2682642 Registered Office: 41 Sussex Place, London, W2 2TH

www.lurotbrand.co.uk

S P E C I A L I S T E S TAT E A G E N T S

for MEWS & HIDDEN GEMS THROUGHOUT LONDON

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Lurot Brand Ltd: Registered in England no. 02035540 Lurot Brand Lettings Ltd: Registered in England no. 2682642 Registered Office: 41 Sussex Place, London, W2 2TH

S P E C I A L I S T E S TAT E A G E N T S

for MEWS & HIDDEN GEMS THROUGHOUT LONDON

CONTENT

02

INTRODUCTION

04

OUR HISTORY

06

SALES PROPERTY

08

RENTAL PROPERTY

10

HIDDEN GEMS

12

MEWS WORLD

14

COMMERCIAL PROPERTY

16

PROPERTY MANAGEMENT

20

SELLING THE DREAM

21

THE PEOPLE BEHIND THE BRAND

22

OUR OFFICES

SUMMER 2014

Holland Park Mews

INTRODUCTION Craven Hill Mews

Lurot Brand knows London’s quiet places and picturesque byways like nobody else. We have been selling homes in mews, courtyards, lanes and sidestreets for over 40 years and have built up unrivalled expertise and knowledge of these much-loved locations.

Mews are special, and the people

contacts all over the world,

who live there have high aspirations

with our Latin America

and values. We know mews and

desk having particularly

mews-dwellers so we can tailor sales

strong links in this rapidly-

campaigns for the best results in the

expanding economic zone.

Vintage Williams Mews

shortest time.

We don’t have a Our comprehensive database of

geographical area

The combination of traditional

mews and similar properties means

- our ‘patch’ is undiscovered

standards of courtesy, professional

we can offer the widest selection to

London, which we serve from

expertise and service with cutting

house-hunters.

offices strategically located in

edge communications and

South Kensington, Hyde Park and

marketing technology is the heart

Marylebone. The highly popular

of an estate agency like no other.

Within our chosen area of specialisation, we offer a full range of professional services including sales, lettings and property management.

Our international department has

Craven Hill Mews

Lurot Brand website is a shop window to the world and has become a focus for the community of mews dwellers.

But our true vocation is to provide the best individual service to every client

Vintage Bramley Mews

Winter Mews

SUMMER 2014

OUR HISTORY

London’s iconic mews were built to house the horses, coaches and servants of the elite in Georgian and Victorian times.

In the early 20th century, the motor

on his Honda motorbike. He took

car and the servant shortage made

photos and documented more than

mews houses unnecessary for many

800 streets, building up an unrivalled

home owners. Most were sold off and

knowledge and expertise.

businesses such as taxi firms, garages and print shops moved in. Mews became a byword as scruffy backstreets, often used as locations for gritty gangland dramas on black-andwhite TV. Then, in the swinging 1960s, racing drivers such as John Surtees and James Hunt discovered they could buy a mews house for not much

He also began to realise how picturesque mews are, with their variety of small houses, cobbles and sometimes a grand arch marking the entrance.

Because they were built at the back of fashionable town houses, mews offer practical accommodation in the best areas of the metropolis.

money and live above their cars.

Lurot Brand was an instant success,

One of them was rally driver Antoine

selling mews properties to artists,

Lurot, who realised that mews houses

designers and media people.

were becoming very fashionable.

But the firm also became known Lurot decided to start the first

for innovation. Lurot Brand was

estate agency to specialise in mews

the first to provide floor plans for

properties - Lurot Brand. His first

every property on their books, and

step was to get to know his ‘patch’ by

to compare prices using pounds per

visiting every single mews in London

square foot.

ANTOINE LUROT Nunc eget tellus consectetur, convallis elit accumsan, dignissim libero. Nullam quis suscipit lectus.

Lurot Brand was an instant success, selling mews properties to artists, designers and media people

SUMMER 2014

SALES PROPERTY

Lurot Brand’s unique blend of in-depth knowledge and city-wide coverage gives us the ability to put sellers and buyers in touch quickly.

And our emphasis on personal service to the highest professional standards leads to rich results: not only do we hold the record for the highest price per square foot ever achieved for an openly marketed mews house, £2,489/sq ft, we also hold the record for the highest percentage of sales completed at the asking price or above of any London agent, according to

floor plans and location maps.

independent research.

Our innovative website displays the properties on our Mews properties come in an infinite variety, so every

books to the world and has enabled us to build up a

marketing campaign is tailored to for each property.

national and world-wide database of people looking for

Details are comprehensive and informative, including

mews and other unusual and non-standard locations.

Properties are advertised in London and nationally, in the appropriate newspapers and magazines.

Our retained PR agents can advise on editorial opportunities - the papers are always interested in the quirky and unusual properties that mews houses tend to be!

ADAM & EVE

SALE PROPERTY NUMBER 4

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We maintain close and cordial links with all the leading

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property search and relocation agents. They value our

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London-wide approach as it allows them to offer a broad choice of areas to their clients.

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£3,250,000

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£1,500,000

Michael Brisby Sales Negotiator

OFFICE DETAILS TEL: 01234 5678 788

Our staff are professionally qualified, energetic and dedicated to securing the best deal for every vendor and getting a dream house for every buyer.

SUMMER 2014

RENTALS PROPERTY

Renting a mews house is quick and painless with the professional letting agents at Lurot Brand, for both landlords and tenants.

yield. Our negotiators are adept at assembling all the complex documentation and coordinating the many professionals involved to minimise delays.

People who rent rather than buy are often much more flexible about location but know exactly what kind of home they want. If they aspire to a house less ordinary, they will approach us because they know that we have the widest selection of mews properties and hidden gems of any agent in London, in all the best locations.

They stay with us, coming back every time they move, because of the courteous and efficient service we extend to all tenants.

Our offices are conveniently located in the three best areas for mews, covering the best areas of London to live. Our online presence makes it easy for tenants to locate their next home as soon as it becomes available.

Landlords come to Lurot Brand for professional advice

LET PROPERTY NUMBER 1

LET PROPERTY NUMBER 2

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present a property, compliance with legal requirements

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such as how to handle deposits, and the level of rent

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that will ensure a prompt let while maximising returns.

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on all lettings matters from the best way to fit out and

Marketing campaigns are optimised for speed, because

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void periods are every landlord’s biggest drain on

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£3,250,000

£3,250,000

Kate Redmond Sales Negotiator

OFFICE DETAILS TEL: 01234 5678 788

We uphold the highest standards of professional conduct. We are members of the Association of Residential Letting Agents and the Property Ombudsman Scheme

SUMMER 2014

SUMMER 2014

HIDDEN GEMS

For the curious traveller, London is full of discreet by-ways, charming back alleys and out-of-the-way courtyards tucked away from the city hubbub but located at its heart.

Most estate agents try to avoid

in the days when painters when

properties in such places because

painters were free souls, princes

they are often unique, making them

of bohemia. Former artist’s studios

difficult to sell. But for Lurot Brand,

make wonderful spaces, often with

these hidden gems are a natural

a double height room and a massive

extension of our mews business and

window providing the ‘north light’

we relish showing their charms and

that painters need so the shadows

delights to our discriminating clients.

do not move as they work.

For many house hunters, a hidden gem might be the natural next step when family or work commitments force a move from their mews house.

Some hidden gems were converted from the workshops and warehouse of Imperial London. There are even a couple of gravedigger’s cottages in the centre of the city. For us, hidden

Our favourite hidden gems include

gems makes the property business

the artists’ colonies that were

actually fun.

built in Chelsea and Kensington

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Tania Kilner Associate Director Lettings

SUMMER 2014

MEWS WORLD

Lurot Brand is creating a major new online resource for mews dwellers and mews fans everywhere - the Mews Directory.

The Mews Directory will store details

Of course, the Mews Directory will

of every mews in London, derived

also be incredibly useful for house

from the comprehensive and much

hunters. They will be able to search

admired database we have built

for mews by name, nearby street,

up since Antoine Lurot got on his

area or postcode.

motorbike to photograph more than 800 mews back in 1971.

Visitors will be shown properties available to buy or rent in the mews

Bathurst Mews

Every entry will be illustrated

and close by. Lots of useful extra

by photographs and most will

information such as previously sold

include topographical descriptions,

or let properties in the mews and its

historical notes and memoirs from

immediate area will also be available

residents.

at the click of a button.

Access to the site is entirely free,

The Mews Directory will be going

and we hope that it will become

live soon at xxxxxxxxx.co.uk and will

a focus for mews communities to

be developed rapidly in the next few

document their homes and share

years.

their love of the street where they live. The Mews Directory will be available via a browser or on free smartphone or tablet apps.

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James Robinson Associate Director

SUMMER 2014

Available Properties

Sold Properties

Let Properties

All Mews Properties

SUMMER 2014

AHEAD ON ALL COUNTS

1

Lurot Brand is the dominant force in mews properties, with a 50 per cent

FIRST

market share - more than double that of our nearest competitor.

% On average, properties we sell achieve 97 per cent of the asking price -

97

higher than any of our competitors.

%

41

We sell 41 per cent of the properties we bring to market, and of the ones that don’t sell we subsequently successfully let. According to Rightmove statistics for many crucial postcodes, our competitors sell just 11 per cent of theirs.

155

International buyers and investors from 155 countries visit our website, according to Google Analytics.

%

47

Our success selling internationally is shown by the fact that foreign buyers now account for 47 per cent of sales, up from 25 per cent in 2011.

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SUMMER 2014

PROPERTY MANAGEMENT

Rented properties need careful management if they are to generate the best returns.

Some landlords prefer to do most of the management themselves, others to delegate everything to us: we offer tailor-made packages for all landlords.

Other services include temporary management to cover absences, periodic inspections and reports and troubleshooting.

All tenants have access to a 24-hour emergency contact, and we offer key holding facilities.

Our professional management team works to protect your investment, ensure everything runs smoothly and

LET PROPERTY NUMBER 1

LET PROPERTY NUMBER 2

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to keep your tenants happy.

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ÂŁ3,250,000

ÂŁ3,250,000

Alex Lloyd Smith Lettings Negotiator

OFFICE DETAILS TEL: 01234 5678 788

Our aim is to take the hassle out of property investment.

SUMMER 2014

SUMMER 2014

INTERNATIONAL

London is the world’s favourite city, attracting people from all every nationality and every culture to visit, work and live.

In addition, the city’s vibrant property market within the stable environment of the growing UK economy is a magnet for international investors seeking reliable capital growth, attractive yields and a safe haven for funds.

Nowadays, the London property market is a global market.

The LATAM desk will act as a point of contact between Lurot Brand has always had a flourishing international

Lurot Brand vendors and buyers, tenants and investors

connection, but the company is now formally

throughout South and Central America. This area

establishing its international business starting with a

is one of the fastest growing economic zones in the

Latin America or LATAM desk headed by [biographical

world, with deep historical links to London - the

details here including experience, languages etc]

great liberators Simon Bolivar, Bernardo O’Higgins

SALE PROPERTY NUMBER 3

SALE PROPERTY NUMBER 4

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The LATAM desk will advise executives on secondment

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looking for rented accommodation, high net worth

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individuals wishing to buy mews houses as second

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homes, and investors seeking the excellent yields and

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capital growth of London property.

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and Francisco Miranda all lived here and met to plot independence from Spain.

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Lurot Brand will also be able to advise British clients on

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all aspects of the flourishing property market in South

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and Central America.

£3,250,000

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The LATAM desk already has a widespread network of contacts across the region, and is a member of

£3,250,000

chambers of commerce in Argentina, Mexico and Peru, as well as several Latin American contact groups in

Anthony Pears Sales Negotiator

London.

OFFICE DETAILS TEL: 01234 5678 788

Lurot Brand will also be able to advise British clients on all aspects of the flourishing property market in South and Central America.

SUMMER 2014

SELLING THE DREAM

OUR PEOPLE

SALES TEAM YOUR NAME HERE

YOUR NAME HERE

YOUR NAME HERE

Job Description one

Job Description one line

Job Description one line

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

T: 020 7479 1992

T: 020 7479 1992

YOUR NAME HERE

YOUR NAME HERE

YOUR NAME HERE

Job Description one line

Job Description one line

Job Description one line

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

T: 020 7479 1992

T: 020 7479 1992

T: 020 7479 1992

YOUR NAME HERE

YOUR NAME HERE

Job Description one line

Job Description one line

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

T: 020 7479 1992

T: 020 7479 1992

line E: name@lurotbrand.co.uk T: 020 7479 1992

When your property comes on the market, we pull out all the stops to bring it to the world’s attention.

ONLINE

and abroad.

IN PRINT

MEWS NEWS

We advertise regularly in the

Our own quarterly journal, Mews

most important London property

News, is eagerly anticipated in the

publications including The London

mews homes and cottages to which

Magazine, The Hill, The Resident,

it is distributed. Fun and informative,

The Notebook and Marylebone

Mews News brings your property to

Resident, and use other outlets when

10,000 fans of mews houses who

Our website, lurotbrand.co.uk, has

appropriate. All the advertising

might want to upgrade or move

recently been entirely remodelled

material is generated in-house to

area.

and updated to create a powerful

ensure top quality photographs and

vehicle for delivering the message

bright, interesting copy.

world-wide.

Our public relations manager The site is clear and easy to navigate,

maintains close links with journalists

and is jam-packed with the latest

on the national newspapers, and has

properties, market information

an outstanding record of success in

and points of interest. Its success is

placing properties in widely-read

vouched for by the large number of

editorial features [any examples

regular visitors from London, the UK

available?]

LETTINGS TEAM YOUR NAME HERE

YOUR NAME HERE

YOUR NAME HERE

Job Description one line

Job Description one line

Job Description one line

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

T: 020 7479 1992

T: 020 7479 1992

T: 020 7479 1992

YOUR NAME HERE

YOUR NAME HERE

YOUR NAME HERE

Job Description one line

Job Description one line

Job Description one line

monthly and distributed from our

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

E: name@lurotbrand.co.uk

offices, local shops and to relocation

T: 020 7479 1992

T: 020 7479 1992

T: 020 7479 1992

SALES AND LETTINGS LISTS Despite all the new technology, we are still big fans of the traditional sales and lettings list, published

agents.

We use the latest techniques and software to maximise exposure for your property, including advertising on the major property portals including:

YOUR NAME HERE Job Description one line E: name@lurotbrand.co.uk T: 020 7479 1992

OUR OFFICES HYDE PARK 37 - 41 Sussex Place, London W2 2TH T: 020 7479 1999 F: 020 7479 1966 E: hydepark@lurotbrand.co.uk NORTHOFFICE

SOUTH KENSINGTON 4-5 Kynance Place, London SW7 4QS T: 020 7590 9955 F: 020 7590 2527 E: southkensington@lurotbrand.co.uk SOUTHOFFICE

MARYLEBONE 57a Weymouth Street, London W1G 8NW T: 020 7479 1900 F: 020 7479 1910 E: marylebone@lurotbrand.co.uk EASTOFFICE

Our offices are based in some of the capital’s best locations, close to the majority of London’s mews and other hidden gems.

All properties marketed by Lurot Brand benefit from an inter-linked multi-office network. Every negotiator is fully versed with everyproperty; this ensures each prospective buyer or tenant can view properties in any of the areas that interest them.