40 1971 - 2011
LANDLORD NEWSLETTER - SPRING/SUMMER 2011
IHopeyou are well? Since I last wrote to you, I have spoken to many of you over the last few months discussing the Lettings market and how it is faring. The good news is that almost all of you can expect to achieve higher rents than in 2010. This year promises to be very exciting for Lurot Brand as we are celebrating our 40th Anniversary. Many of you have been our Clients since the beginning and we are truly thrilled in such a competitive marketplace to have come so far with your support. Interestingly ARLA (the Association of Residential Lettings Agents) is celebrating their milestone 30th Anniversary this year and Lurot Brand was among the first 30 or so members – there are now almost 6000 nationwide! This newsletter is an opportunity for me to provide a synopsis of the Lettings market generally and how Lurot Brand is faring. From your feedback, I understand that these missives are enlightening because the extensive media coverage tends to be at least a month or two behind what is happening today. Since a surprisingly busy December, I have concentrated on building
up our instructions in anticipation of this increased activity extending into the New Year. And how right I was! We came back in to 2011 to properties receiving multiple offers and in several cases going to ‘best and final bids’ achieving higher than the asking prices – behaviour that we have not seen since the 2008 peak before the market slumped. Last year we did see a reasonable recovery and now we hope to capitalise on this in a continued effort to achieve the highest possible rents from the best calibre Tenants available. As it stands today, we just cannot take on properties fast enough to meet demand from both private and corporate Tenants. The time taken to let a property that is vacant and priced sensibly has been reduced to just a couple of weeks in some cases, which is positive for you and your investments minimising any potential void periods! This meant that January and February saw a steady flow of applicants, in terms of the quantity of enquiries. Although these numbers were down on the last quarter of 2010, the quality of the applicants registering was far greater. March has performed well in Lettings generally here in London. Every agent we have spoken to is clamouring for
more properties! There was some concern that the Royal Wedding and the increase in Stamp Duty - which have received plenty of UK media coverage – may have a detrimental effect on Lettings but thankfully this has not proven to be the case up to now. With a growing demand for rental properties here in Central London, from UK and overseas, we can almost guarantee that Summer will continue to be busy and rents will most likely increase. Our negotiators will keep in regular contact with you regarding your ongoing Tenancies that are coming up for renewal and in the vast majority of cases will recommend rent increases where your Tenants do not have an option to renew. As always, if you would like to discuss this in further detail, please do not hesitate to contact me and if you have friends or acquaintances who may be looking to rent out their properties – mews or non-mews – then please do put them in touch with us. We have always known that recommendations by you are the best compliment you can give us. A big thank you to those of you who have introduced so many excellent new Landlords and properties thus far. Lajla Turner, Lettings Manager