Social success - White Paper

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

SOCIAL SUCCESS White Paper Who’s winning the social media battle in the semiconductor industry?

Issue 5, Spring 2018

The contents of this White Paper are protected by copyright and must not be reproduced without permission © 2018 Publitek Ltd. All rights reserved

1

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

SOCIAL SUCCESS White Paper Who’s winning the social media battle in the semiconductor industry?

Issue 5, Spring 2018

Table of Contents Introduction....................................................3 • Social media metrics • Methodology. The 38 companies analyzed

Key Findings...................................................6 • Followers • Engagement • Activity • Blog post shares by social network • The impact of the length of a blog post on the number of shares • Which company gets the most blog post shares?

• Which day of the week is best for posting a blog?

Blogging...........................................................8 • Blog analysis: what content gets shared, where, and when?

• Average shares by content type • Average shares by network • The top 10 blog posts from semiconductor companies • Total shares by company • Blog ranking table

2

Facebook............................................................. 12 • Facebook ranking table

LinkedIn................................................................14 • LinkedIn ranking table

Twitter...................................................................16 • Twitter ranking table

Instagram............................................................. 18 • Instagram ranking table

YouTube...............................................................20 • YouTube ranking table

Semiconductor industry social media index........................................ 22

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Introduction This is our fifth annual analysis of social media practices and activities within the semiconductor industry. This year we’ve evolved the format and methodology to make it more relevant and informative.

One of the biggest changes to this year’s report is the channels we have analyzed. We have noted a gradual decline of companies using Google +. In 2017, 43% of the companies in this report did not post anything on the channel. This drop in usage and engagement on the platform means that we will no longer report on Google+.

By contrast, since it started in 2010 primarily as an iOS application. Instagram now has over 500 million active users and has become one of the top social media channels for engagement. We will be delving into Instagram and evaluate how semiconductor companies are using this channel.

From a PR perspective, social media may be a means of getting news stories seen by more people, or reaching online influencers that are otherwise difficult to engage with. Social media can be used for thought leadership too, by carefully curating industry news and 3rd party stories alongside company owned content.

Social media also has SEO value, though maybe not in they way you’d expect. Tweets and posts are transient, and Google attributes a low SEO score to each, but they can appear in Google search results, albeit for a finite time. This usually occurs when public interest, time-sensitive content is trending.

Although individual posts and tweets have little SEO value, the profile page itself does. We have seen several examples of a company’s or an individual’s Twitter page ranking highly for niche search terms.

Social media also has a knock-on effect on SEO. By driving additional visitors to a web page, either via social media or through other marcomms activities, there are increased chances of the page being shared across other channels, thereby increasing the number of inbound links, and increasing the SEO value of this page. That said, it is rare for semiconductor businesses to derive more than 2% of their web traffic from social media.

As always, the main question is: what value does social media bring to my business?

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Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Social media metrics The research in this year’s social success white paper covers activities from January 2017 to January 2018.

We have evolved the format of our ranking system to create an accurate understanding of the overall engagement across multiple channels. The system allocates rank based on the activities of each company for each of the social channels analyzed.

The new methodology uses both quantitative and qualitative metrics - number of followers, posts, as well as engagement per post, per audience size. This methodology was created to prevent extreme cases of skewing the results. For example, a channel being top simply for having the largest number of followers; conversely for having a very low number of followers (thereby achieving high audience engagement).

We reference a company’s follower count in the scoring tables but these numbers are balanced by engagement figures. This scoring system rewards quality over quantity, following the mantra delivered by Jay Baer:

• Conversation rate: This is simply the number of conversations per social media post. On Facebook, Instagram, and LinkedIn, this would be comments.

On Twitter, it’s replies.

• Amplification rate: The average number of re-shares or retweets for each post.

• Applause rate: The various ways a user can promote a post on different networks — Retweets, Likes, +1s, etc.

• Economic value: The sum of short-term revenue, long- term revenue, and cost savings.

Methodology To calculate the rankings we assigned each of the 38 companies a score from 1 – 38, 1 being the top performer.

Bulleted below are the categories we’ve based the rankings on:

Quantitative measures • Number of posts • Number of followers

Qualitative measures

“The end goal is action, not eyeballs.”

Baer’s approach to social media measurements groups the various elements into four parts:

1. C onsumption metrics: How many people viewed, downloaded, or listened to this piece of content?

2. Sharing metrics: How resonant is this content, and how often is it shared with others?

3. Lead generation metrics: How often does content consumption result in a lead?

4. S ales metrics: Did we actually make any money from this content?

Without direct access to a company’s lead generation or sales metrics, we have to focus on the first two – consumption metrics and sharing metrics.

• Engagement per post (Amplification rate + Applause rate + Conversation rate) • Active audience = (Engagement per Post / Followers) x 100% We calculated a company’s scores for each of these results, then took an average of these four categories to create a ranking for each company.

For LinkedIn, Twitter, Facebook, Instagram and YouTube we use the following formula: Ranking of Posts+Followers+Engagement per post +Active Audience 4 For blog posts, we are unable to determine the number of followers (or in this instance, the number of return visitors) to a blog, and so exclude this metric from the equation. Our formula is therefore: Ranking of Posts+Shares+Shares per post

Avinash Kaushik, the analytics guru, proposes a similar theory of engagement, breaking metrics into four parts that can be applied across all social networks:

4

3 The resultant number gives us the overall activity score and determines the ranking for each semiconductor company in that table. An average of ranking in each channel is then taken to calculate positions in the final table. The lower the number, the higher the ranking of the company.

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

The 38 companies analysed:

1.

AMD

20. Microchip Technology

2.

Arm

21. Micron Technology

3. Analog Devices

22. Microsemi

4. Broadcom

23. NVIDIA

5. Cadence

24. NXP

6. Cypress Semiconductor

25. Nichia

7.

26. ON Semiconductor

Diodes Inc.

8. Dialog Semiconductor

27. Qualcomm

9. Exar (Maxlinear)

28. Renesas Electronics

Europe

10. Fujitsu Global 11. IDT (Integrated Device

Technology)

29. Rohm Semiconductor 30. SK Hynix

12. Imagination Technologies

31. STMicroelectronics

13. Infineon Technologies

32. Samsung Electronics

14. Intel Corporation

33. Semtech

15. Intersil

34. Silicon Labs

16. Linear Technology

(Analog Devices)

35. Sony Professional

Solutions

17. Marvell Semiconductor

36. Texas Instruments

18. Maxim Integrated

37. Toshiba Semiconductor

19. MediaTek

38. Xilinx

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Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Key Findings

72.93%

Followers

13.13%

The 38 semiconductor companies researched have over 70 million followers over the five social media channels analyzed in this report. This has risen by 48% since the 2017 report.

3.87%

Facebook dominates the audience figures with 72.93% of all followers, up from 65% last year. This is impressive, as it shows that even with Facebook changing the way publisher content is shown, it is still the biggest platform for targeting an engineering audience.

7.84%

2.20%

2.5%

2.0%

Engagement Overall engagement levels across the social channels has increased slightly from last year. In its first year in the report Instagram has come out on top for engagement. Instagram leads because of its ease of use, its mobile user experience and also its visual nature. This is reflected in the results this year.

1.5%

1.0%

0.5%

0% YouTube 0.37%

6

Twitter 0.42%

LinkedIn 0.46%

Facebook 0.88%

Instagram 1.75%

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Activity Despite only having just 12% of the total available audience, semiconductor companies are far more active on Twitter than any other social channels. Twitter accounts for 52.3% of all posts shared across all social channels.

48.8%

19.4%

17%

6.3%

3%

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Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Blogging Blogs and forums are a great way to generate fresh, keyword-rich content to help with search engine optimization and social media activities.

The benefits are numerous. By defining a well-structured architecture, usually defined around key products and technologies, content is generated around relevant search terms and cross-linked back to key landing pages within a website.

With a forum, companies are leveraging the power of user-generated content, and whilst engineers aren’t traditionally known for being active on companyrun forums, the maker community certainly is, and many companies are taking advantage of this newer, more socially active audience.

Length of a blog post / Number of shares 261

Blog post shares by social network Each blog post created by semiconductor companies is shared an average of 189 times.

For the second year running, NVIDIA had the most blog post shares this year with 24.13% of total shares.

Which day of the week is best for posting a blog post?

Posting on a Wednesday generates 35% of shares compared to the next most popular days of the week - Monday and Tuesday with 18% and 22% of shares respectively.

3,095

4,795

3000-10000 Words

Which company gets the most blog post shares?

0-1000 Words

Short content between 1000-2000 words had higher shares over Facebook and Twitter this year. Last year, longer content of 2,000 to 3,000 words was more widely shared.

2000-3000 Words

179

1000-2000 Words

The impact of the length of a blog post on the number of shares

7

2

3

27

Posting shares per day of the week 7,252

6,763 8,799 5,931

8

4,210

427

1,939

Mon

Tue

Wed

Thu

Fri

Sat

Sun

114,386

142,321

226,396

77,567

39,002

4,794

9,593

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Average shares by network Blog analysis: what content gets shared, where, and when?

We analyzed 3,469 blog posts published by semiconductor companies in 2017 and early 2018 to answer these questions.

Supporting earlier findings, where Facebook has the largest audience and a highly engaged community, our analysis of where blog posts are shared shows that Facebook gets 52.3% of the total shares.

52.3%

25.5%

22.2%

The top 10 blog posts from semiconductor companies This year’s top ten posts in terms of number of shares belong to Texas Instruments and Qualcomm, with the same two companies dominating much of the top 10.

Company

Post

Total Shares

Qualcomm

The Qualcomm Mesh Networking Platform – A giant leap forward for the smart home. [video] | Qualcomm

Qualcomm

Always On, Always Connected PCs with beyond all-day battery life

Analog Devices

Good Data Requires Careful Hardware

24K

Texas Instruments

It’s easier being green: Innovations in circuit-level power design create a conduit to more energy efficiency

26.1K

Texas Instruments

One to Watch: Dietmar Walther says ‘learning from failures is essential’

25.5K

33K 29.6K

Texas Instruments

Peter Balyta: ‘We must act; STEM skills are survival skills for students today’

Texas Instruments

Power trip: new integrated device sends power and data over isolation barrier

22.4K

24K

Qualcomm

Advancing inside-out motion tracking for immersive mobile VR | Qualcomm

19.9K

Qualcomm

Snapdragon 660 and 630 mobile platforms: high-end features coming to more devices | Qualcomm

17.7K

Texas Instruments

Embrace IoT living through the gateway of electronic door locks

14.7K

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Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Total shares by company Three of the companies analyzed, NVIDIA, Texas Instruments and Qualcomm make up 69.8% of blog post shares earned, the other 34 companies researched make up the remaining 30% of shares.

10

NVIDIA

Texas Instruments

Qualcomm

Fujitsu

Analog​Devices

A​rm

Xilinx

Toshiba​​Semiconductor

Intel​Corporation

STMicroelectronics

ON​Semiconductor

NXP

Micron Technology

24.03% 23.03% 22.45% 6.71% 4.42% 3.68% 3.04% 2.99% 2.60% 1.84% 1.48% 0.77% 0.47%

Marvell Semiconductor

0.39%

Cypress Semiconductor

0.34%

Cadence

0.33%

Broadcom

0.27%

AMD

0.19%

Silicon Labs

0.19%

Imagination Technologies

0.17%

Linear Technology (Analog​Devices)

0.16%

Maxim​Integrated

0.15%

Dialog Semiconductor

0.14%

SK Hynix

IDT​(Integrated Device Technology)

MicrochipTechnology

0.01%

Semtech

0.01%

0.11% 0.03%

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Blogging winners

Blog ranking table # Company

Total

Shares

Total

Posts

Shares

per Post

Overall rating

1

NVIDIA

233,590

390

599

3

1

Texas Instruments

223,830

413

542

3

3

Qualcomm

218,183

174

1254

4

4

Fujitsu

65,193

272

240

5

5

ARM

35,736

159

223

7

6

Analog Devices

42,925

57

753

8

7

Xilinx

29,555

442

66

9

8

STMicroelectronics

17,862

112

159

10

8

Intel Corporation

25,289

206

123

10

8

Toshiba Semiconductor

29,060

440

66

10

8

ON Semiconductor

14,414

79

182

10

12 NXP

7,478

59

127

13

13 Micron Technology

4,583

71

65

16

13 Cadence

3,193

208

15

16

13 Marvell Semiconductor

3,788

38

100

16

13 Broadcom

2,643

18

139

16

13 Cypress Semiconductor

3,341

29

115

16

18 AMD

1,888

12

157

18

18 Imagination Technologies

1,661

79

21

18

18 Linear Technology (Analog Devices)

1,575

90

18

18

21 Silicon Labs

1,883

16

118

19

22 SK Hynix

1,035

6

173

20

22 Maxim Integrated

1,479

58

26

20

24 Dialog Semiconductor

1,320

17

78

21

25 IDT

247

14

18

24

25 Microchip Technology

50

27

2

24

27 Semtech

67

6

11

27

27 Diodes Inc

26

11

2

27

29 Rohm Semiconductor

0

4

0

29

30 Exar

N/A

N/A

N/A

37

30 Infineon Technologies

N/A

N/A

N/A

37

30 Intersil

N/A

N/A

N/A

37

30 MediaTek

N/A

N/A

N/A

37

30 Microsemi

N/A

N/A

N/A

37

30 Nichia

N/A

N/A

N/A

37

30 Renesas Electronics EU

N/A

N/A

N/A

37

30 Samsung Electronics

N/A

N/A

N/A

37

30 Sony Professional Solutions

N/A

N/A

N/A

37

The lower the overall rating number, the better the company is performing in the channel.

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Who’s winning the social media battle in the semiconductor industry?

Facebook The biggest change to affect Facebook publishers in 2017 was an algorithmic one: 1. Longer videos with higher completion rates and authentic posts are ranked more highly on the newsfeed.

2. Timely posts are prioritized on the Facebook newsfeed.

The change was designed to retain and encourage 1.65 billion users to come back to the platform. For every visit, Facebook gets another fraction of a cent in advertising revenue.

The changes mean that users will see more updates from friends and relatives, and fewer articles and information directly posted by brands and publishers.

Brands now need to pay more to target Facebook users.

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Issue 5 | Spring 2018

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Facebook winners

Facebook ranking table # Company Followers Posts Likes Comments Shares

Overall Engagement

rating

1

Texas Instruments

1

AMD

3

Cadence

96,123

4

Analog Devices

118,975

4

MediaTek

610,785

284

1,120,008

729

877

1.84%

8

6

Microchip Technology

354,629

687

111,186

646

3,950

0.33%

11

7

Intel Corporation

38,872,318

401

422,572

15,631

45,765

0.01%

12

7

NVIDIA

2,227,428

544

229,140

15,560

23,839

0.12%

12

9

Infineon Technologies

113,412

96

172,401

264

3,083

1.55%

13

9

Silicon Labs

30,446

240

46,521

92

939

1.56%

13

11

Sony Professional Solutions

12 ST Microelectronics 13 Cypress Semiconductor 13 Qualcomm

203,936

667

738,880

1,450

7,281

3.67%

5

2,675,634

593

3,314,920

25,136

56,294

1.27%

5

657

512,711

466

896

5.35%

6

353

306,703

454

2,539

2.60%

8

24,915

753

14,651

162

2,238

0.68%

14

24,345

448

14,243

205

2,806

0.71%

15

5,402

552

6,560

48

947

1.40%

16

2,792,948

192

96,190

5,575

20,146

0.04%

16

13 ARM

116,908

289

17,422

588

3,479

0.18%

16

16 Xilinx

20,755

262

14,820

185

2,976

0.87%

17

16 Fujitsu

50,748

476

9,581

156

1,912

0.23%

17

16 ON Semiconductor

8,505

733

4,083

140

469

0.55%

17

19 Renesas Electronics EU

8,777

108

11,526

26

157

1.33%

18

20 Maxim Integrated

7,303

383

4,822

63

353

0.72%

19

20 Samsung Electronics

41,152

70

12,351

344

1,676

0.35%

19

22 NXP

77,946

205

8,126

78

1,214

0.12%

20

22 Dialog Semiconductor

156

295

370

10

21

2.57%

20

24 Toshiba Semiconductor

89,385

164

3,464

253

443

0.05%

21

25 Diodes Inc

371

222

678

3

57

1.99%

22

25 Imagination Technologies

3,331

294

1,485

47

219

0.53%

22

25 IDT

1,821

199

1,595

19

171

0.98%

22

28 Semtech

599

239

609

17

105

1.22%

23

28 Broadcom

12,625

153

2,088

73

236

0.19%

23

30 Rohm Semiconductor

5,786

38

1,141

4

141

0.22%

24

31 Marvell Semiconductor

1,889

97

397

9

32

0.23%

26

0

0

0

0

0

0%

31

32 Exar 32 Intersil

0

0

0

0

0

0%

31

32 Linear Technology

0

0

0

0

0

0%

31

32 Micron Technology

0

0

0

0

0

0%

31

32 Nichia

0

0

0

0

0

0%

31

32 SK Hynix 32 Microsemi

0

0

0

0

0

0%

31

1,063

0

0

0

0

0%

31

The lower the overall rating number, the better the company is performing in the channel.

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Who’s winning the social media battle in the semiconductor industry?

LinkedIn One of the better changes to happen to LinkedIn in 2017 was the improved site functionality. However, the following updates have had an impact in the past year: 1. Improvements for LinkedIn company profiles.

2. The ability to give blogs a greater reach via LinkedIn Publisher.

3. Native video, allowing LinkedIn to compete with Twitter and Facebook.

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Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

LinkedIn winner

LinkedIn ranking table # Company Followers Posts Likes Comments Shares

Overall Engagement

rating

1

NVIDIA

255,405

469

71,734

1,053

251,646

1.27%

5

2

Intel Corporation

986,640

338

72,952

1,497

301,386

0.38%

8

3

Fujitsu

216,676

499

17,751

116

68,854

0.40%

9

3

AMD

188,128

384

40,397

665

42,960

0.45%

9

3

Cypress Semiconductor

52,013

430

11,821

127

100,702

2.17%

9

3

ST Microelectronics

136,923

500

27,590

308

29,798

0.42%

9

7

Dialog Semiconductor

19,362

282

4,139

27

53,072

2.96%

13

7

Cadence

74,730

483

13,387

121

23,070

0.49%

13

7

Texas Instruments

264,636

381

47,605

475

1,671

0.19%

13

7

NXP

134,682

228

16,303

112

27,821

0.33%

13

11

Qualcomm

327,028

149

16,229

162

48,404

0.20%

14

11

ON Semiconductor

59,574

599

11,394

109

17,627

0.49%

14

13 Arm

97,400

387

22,834

219

7,409

0.31%

15

14 Silicon Labs

36,010

262

7,445

80

17,194

0.69%

16

14 Infineon Technologies

99,125

173

18,907

161

3,251

0.23%

16

1,348,896

131

37,914

573

63,752

0.08%

16

17 Microchip Technology

62,925

497

16,750

155

6,251

0.37%

17

18 Semtech

9,943

215

4,311

68

15,693

2.02%

18

14 Samsung Electronics

18 Broadcom

150,885

131

5,579

30

20,804

0.18%

18

20 Analog Devices

72,229

386

4,960

44

11,300

0.23%

19

20 Linear Technology

14,598

63

2,053

45

9,067

0.76%

19

22 Maxim Integrated

49,860

316

10,568

116

5,589

0.33%

20

22 Micron Technology

98,584

167

15,248

303

206

0.16%

20

9,776

500

3,697

29

1,316

0.52%

20

25 Xilinx

85,109

170

10,484

124

1,981

0.15%

22

26 Marvell Semiconductor

97,776

152

7,172

89

432

0.08%

23

22 Sony Professional Solutions

26 Microsemi

42,482

99

5,670

47

3,490

0.22%

23

28 Imagination Technologies

22,970

327

3,804

32

346

0.18%

25

28 MediaTek

66,538

132

7,791

67

939

0.13%

25

30 Diodes Inc

3,898

57

160

1

1,909

0.53%

26

31 IDT

17,226

152

3,251

78

153

0.20%

27

32 Toshiba Semiconductor

82,456

68

2,652

47

68

0.03%

28

33 Renesas Electronics EU

9,414

137

1,361

15

137

0.16%

30

34 Intersil

23,901

31

814

8

31

0.04%

31

35 SK Hynix

4,304

45

510

13

72

0.14%

33

36 Exar

3,719

4

47

0

4

0.01%

36

37 Rohm Semiconductor

2,725

10

66

1

10

0.03%

37

38 Nichia

1,134

0

0

0

0

0%

38

The lower the overall rating number, the better the company is performing in the channel.

15

Who’s winning the social media battle in the semiconductor industry?

Twitter In 2017 Twitter doubled the character limit for tweets to 280. It is still too early to tell if semiconductor companies will see a boost in engagement with this change, however the extra characters give more flexibility when composing messages.

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Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Twitter winners

Twitter ranking table # Company Followers Posts Likes Comments Shares

Overall Engagement

rating

1

Sony Professional Solutions

30,741

1,811

20,739

615

8,402

0.97%

8

1

Microchip Technology

35,684

1,707

17,424

626

8,016

0.73%

8

3

Qualcomm

382,278

743

115,390

5,521

38,536

0.42%

10

4

NVIDIA

1,317,937

1,036

164,020

13,315

72,374

0.19%

11

4

AMD

608,022

617

183,214

6,838

41,015

0.38%

11

4

Xilinx

22,343

1,525

10,640

247

5,806

0.75%

11

4

Texas Instruments

73,437

1,417

16,735

409

8,028

0.34%

11

8

ON Semiconductor

16,768

1,322

3,634

150

12,424

0.97%

12

8

Fujitsu

77,294

2,877

14,339

305

9,837

0.32%

12

14,560

650

10,465

1,116

6,463

1.24%

13

10 Cadence 10 Analog Devices 12 Intel Corporation 12 ARM

37,343

1,039

8,568

153

4,086

0.34%

13

4,811,348

561

187,945

7,789

76,511

0.06%

14

35,069

1,587

7,956

129

4,755

0.37%

14

1,029,788

717

5,954

1,029

5,933

0.01%

16

15 Cypress Semiconductor

17,608

885

4,457

175

2,540

0.41%

17

15 Semtech

3,006

781

2,947

69

2,202

1.74%

17

15 ST Microelectronics

18,617

769

4,217

108

2,855

0.39%

17

15 Renesas Electronics EU

5,782

127

3,289

55

632

0.69%

17

14 Samsung Electronics

15 MediaTek

35,449

321

5,940

191

1,795

0.22%

17

20 NXP

39,333

508

4,008

114

2,376

0.17%

18

20 Maxim Integrated

20,216

1,542

4,337

170

2,263

0.33%

18

22 Infineon Technologies

6,343

399

2,401

33

1,486

0.62%

19

22 Intersil

3,131

57

1,410

55

607

0.66%

19

22 Silicon Labs

23,313

991

3,711

154

2,099

0.26%

19

25 Micron Technology

12,202

653

3,153

122

1,541

0.39%

20

25 Dialog Semiconductor

2,089

857

1,148

67

783

0.96%

20

25 Imagination Technologies

4,162

521

1,570

55

1,720

0.80%

20

28 Linear Technology

21,368

318

1,611

32

1,108

0.13%

23

28 Broadcom

38,011

150

459

22

303

0.02%

25

28 IDT

1,748

231

582

6

279

0.50%

25

31 Marvell Semiconductor

4,661

245

932

46

455

0.31%

26

32 Toshiba Semiconductor

139

87

36

0

43

0.57%

28

826

264

137

0

21

0.19%

30

5,447

70

185

5

105

0.05%

30

33 Diodes Inc 33 Rohm Semiconductor 35 Microsemi

865

0

0

0

0

0%

34

36 Exar

386

0

0

0

0

0%

35

36 Nichia

0

0

0

0

0

0%

35

36 SK Hynix

0

0

0

0

0

0%

35

The lower the overall rating number, the better the company is performing in the channel.

17

Who’s winning the social media battle in the semiconductor industry?

Instagram Instagram’s popularity has been growing steadily since it first debuted in 2010.

Now with more than 700 million monthly active users, it is has become an ideal place to speak to a new, engaged audience.

Instagram’s algorithm for home page feeds was updated in 2017. The order of new posts is now based on engagement and interaction within the platform.

Relevance, timeliness and search behaviors are also taken into consideration.

18

Issue 5 | Spring 2018

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

Instagram winner

Instagram ranking table # Company Followers Posts Likes Comments Shares

Overall Engagement

rating

1

NVIDIA

886,238

279

2,600,550

16,018

543

2.95%

3

2

AMD

421,132

169

1,115,397

10,865

55

2.67%

4

3

MediaTek

4

Intel Corporation

5 5

3,785

124

76,348

104

0

20.23%

6

845,221

79

355,790

2,104

94

0.42%

7

Toshiba Semiconductor

10,789

174

16,535

551

12

1.6%

8

Samsung Electronics

324,551

93

139,784

1,954

37

0.44%

8

5

ARM

2,844

140

8,926

141

11

3.24%

8

5

Texas Instruments

8,446

153

14,579

189

264

1.77%

8

9

Qualcomm

40,728

64

25,546

316

3

0.64%

9

9

Silicon Labs

1,187

144

5,661

90

109

4.97%

9

11

Maxim Integrated

365

59

3,241

86

162

9.28%

10

11

Sony Professional Solutions

35,704

18

12,271

168

93

0.35%

10

13 Cadence

186

8

960

67

0

5.56%

11

13 Cypress Semiconductor

357

55

2,218

146

0

6.78%

11

15 Analog Devices

1,001

46

2,245

50

0

2.34%

13

74

33

185

8

0

3.05%

14

17 Marvell Semiconductor

131

30

573

30

0

0.15%

16

17 ST Microelectronics

899

0

0

0

0

0%

16

19 IDT

34

0

0

0

0

0%

18

19 Fujitsu

12

0

0

0

0

0%

18

19 Broadcom

1

0

0

0

0

0%

18

19 Dialog Semiconductor

1

0

0

0

0

0%

18

19 Diodes Inc

1

0

0

0

0

0%

18

19 Exar

1

0

0

0

0

0%

18

19 Infineon Technologies

1

0

0

0

0

0%

18

19 ON Semiconductor

1

0

0

0

0

0%

18

19 Renesas Electronics EU

1

0

0

0

0

0%

18

19 Rohm Semiconductor

1

0

0

0

0

0%

18

19 Semtech

1

0

0

0

0

0%

18

19 SK Hynix

1

0

0

0

0

0%

18

16 Imagination Technologies

19 Xilinx

1

0

0

0

0

0%

18

19 Intersil

0

0

0

0

0

0%

18

19 Linear Technology

0

0

0

0

0

0%

18

19 Microchip Technology

0

0

0

0

0

0%

18

19 Micron Technology

0

0

0

0

0

0%

18

19 Microsemi

0

0

0

0

0

0%

18

19 Nichia

0

0

0

0

0

0%

18

19 NXP

0

0

0

0

0

0%

18

The lower the overall rating number, the better the company is performing in the channel.

19

Who’s winning the social media battle in the semiconductor industry?

YouTube The YouTube user interface has been updated. Many of the features previously only available to desktop users are now available on mobile as well.

An algorithm change in 2017 means that, like other channels, relevancy and active engagement will now define the content users are served first.

20

Issue 5 | Spring 2018

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

YouTube winner

YouTube ranking table # Company Followers Posts Likes Comments Shares

1

AMD

2

NVIDIA

Overall Engagement

rating

177,821

226

170,044

32,587

10,277

1.2%

4

429,630

209

61,419

26,946

16,408

0.24%

5

3

Microchip Technology

20,701

275

1,619

190

5,365

0.35%

8

4

Fujitsu

4,222

116

595

25

6,637

1.72%

10

5

ST Microelectronics

9,525

140

0

10

4,264

0.45%

11

5

Qualcomm

31,802

54

1,805

0

2,461

0.13%

11

5

Texas Instruments

35,639

263

2,895

248

1,462

0.13%

11

5

Intel Corporation

353,841

85

15,232

1,832

4,907

0.06%

11

9

Micron Technology

2,600

35

441

25

2,737

1.23%

13

9

MediaTek

7,732

36

1,521

141

853

0.33%

13

11

NXP

8,777

54

311

18

1,574

0.22%

14

11

ARM

50,608

114

1,420

112

2,391

0.08%

14

11

Sony Professional Solutions USA

283,951

36

10,817

3,561

102

0.05%

14

11

Renesas Electronics EU

3,139

178

649

2

804

0.46%

14

15 Analog Devices

13,167

299

1,050

86

311

0.11%

15

15 Xilinx

10,862

142

1,230

35

93

0.13%

15

17 Microsemi

295

28

0

0

1,120

3.8%

16

18 Cadence

6,914

180

505

18

344

0.13%

17

18 Cypress Semiconductor

3,907

22

306

66

514

0.23%

17

20 ON Semiconductor

1,944

153

153

2

340

0.25%

18

20 Dialog Semiconductor

305

23

28

1

535

1.85%

18

20 Infineon Technologies

6,154

84

310

19

437

0.12%

18

23 Broadcom

1,973

5

77

4

159

0.12%

21

23 Imagination Technologies

1,579

12

189

25

20

0.15%

21

25 Semtech

450

7

9

0

104

0.25%

23

26 Marvell Semiconductor

767

13

84

2

0

0.11%

25

27 SK Hynix

579

38

0

30

0

0.05%

27

27 Toshiba Semiconductor

1,019

23

38

3

11

0.05%

27

29 Intersil

986

8

24

3

1

0.03%

29

30 Rohm Semiconductor

231

5

16

0

3

0.08%

30

31 Silicon Labs

0

39

250

18

542

0%

33

31 Maxim Integrated

0

60

136

11

898

0%

33

31 Linear Technology

0

6

62

10

4

0%

33

31 IDT

0

32

26

3

101

0%

33

31 Nichia

0

0

0

0

0

0%

33

31 Samsung Electronics

0

0

0

0

0

0%

33

31 Exar

4

0

0

0

0

0%

33

31 Diodes Inc

3

2

0

0

0

0%

33

The lower the overall rating number, the better the company is performing in the channel.

21

Who’s winning the social media battle in the semiconductor industry?

Semiconductor industry social media index

Issue 5 | Spring 2018

Overall winner 2018

The final ranking table in the semiconductor industry social media index is based on the average performance across the six channels analyzed. # Company Blog LinkedIn Facebook Instagram YouTube

1

NVIDIA

3

5

12

3

5

10

6

2

AMD

17

9

5

4

4

11

8

3

Texas Instruments

9

13

5

8

11

11

10

3

IntelCorporation

10

8

12

7

11

13

10

3

Qualcomm

4

14

16

9

11

10

10

6

Fujitsu Global

5

9

16

17

10

12

11

7

STMicroelectronics

3

9

15

16

11

17

12

7

Cadence

15

13

6

11

16

13

12

7

Analog Devices

8

18

8

13

15

13

12

7

Arm

7

15

16

8

14

14

12

7

Sony Professional Solutions USA

12 MicrochipTechnology

22

Average Twitter

ranking

10

19

14

10

14

8

12

24

16

11

18

8

8

14

12 Xilinx

3

21

17

18

15

11

14

12 Cypress Semiconductor

16

9

16

11

17

17

14

15 ONSemiconductor

10

14

17

18

18

12

15

16 NXP

13

13

19

18

14

18

16

17 MediaTek

37

24

8

6

13

17

17

18 SiliconLabs

18

16

13

9

33

19

18

18 Dialog Semiconductor

20

13

20

18

18

20

18

20 Micron Technology

15

20

31

18

13

20

19

20 Toshiba Semiconductor

8

27

21

8

27

27

19

22 Maxim Integrated

19

19

19

10

33

18

20

22 Broadcom

16

18

23

18

21

24

20

22 Infineon Technologies

37

16

12

18

18

19

20

22 Semtech

26

17

23

18

22

17

20

22 Imagination Technologies

18

24

22

13

21

20

20

27 Samsung Electronics

37

16

19

7

33

16

21

27 Marvell Semiconductor

16

23

26

16

25

26

22

29 Renesas Electronics EU

37

30

18

18

14

17

22

30 Linear Technology (AnalogDevices)

18

19

31

18

33

22

23

31 IDT (Integrated Device Technology)

23

26

22

17

33

25

24

32 DiodesInc

26

25

21

18

32

29

25

33 Microsemi

37

23

30

18

16

33

26

34 SK Hynix

19

32

31

18

26

35

27

34 Intersil

37

30

31

18

28

18

27

34 Rohm Semiconductor

28

36

24

18

29

29

27

37 Exar (Maxlinear)

37

35

31

18

32

34

31

38 Nichia

37

37

31

18

33

35

32

Who’s winning the social media battle in the semiconductor industry?

Issue 5 | Spring 2018

23

Who’s winning the social media battle in the semiconductor industry?

How does your company rank in social media?

To find out, contact: Bob Jones Chairman bob.jones@publitek.com Jon Barrett Director of Digital and Media jon.barrett@publitek.com Kerry McClenahan President, Publitek North America kerry.mcclenahan@publitek.com

Europe Bath Phone: +44 (0) 1225 470000 Email: europe@publitek.com London Phone: +44 (0) 208 869 9339 Email: europe@publitek.com Munich Phone: +49 (0) 176 19 83 70 27 Email: europe@publitek.com

North America Portland, Oregon Phone: +1 503 546 1002 Email: usa@publitek.com

Issue 5 | Spring 2018

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