COVER STORY
“The market is not saturated yet, especially so when it comes to the higher end brands. And moreover, as opposed to online stores, conventional stores allow the customers to get a feel of the product before you actually buy it.” Shibu Philips Business Head, Lulu Mall
22 LH OCTOBER 2015
Grab and Run Habitual shoppers would know how much of an instinctive act shopping is. If you spot something, would you really want to wait for three or four working days to bring it home? Wouldn’t you want to grab it, pay for it and run home? The shopaholics would agree that the high one gets out of the act can never be replicated on an online store. If you are nodding your head in agreement, just walk into our stores for another shot of the shopaholic’s high. Touch and feel Wouldn’t you want to feel the fabric before you buy yourself a nice dress? What if the fabric sticks awkwardly to your skin? Is that something you would want? Or imagine all the bookstores in the world shutting down and you not being able to spend hours
browsing through them. Imagine not being able to breathe in the fragrance of freshly printed books. Doesn’t the thought of it give you the creeps? The touch and feel of a product is something every buyer is fussy about, no matter what the product is and well, Online robs you off that. Stroll into a store You could be complaining that online stores come to you on your computer screen whereas you have to walk into a real one. Well, you are also discounting the fact that the products takes its own sweet time to reach you when you are online shopping. Also the brick and mortar stores do not categorize products as those with shipping costs and those without. Do you still think strolling into a store can be a worrying task?