Luke Smith Portfolio

Page 1



Branding

Web Design

Illustration

Print

Resume

Contact


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Branding

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Fiddlesticks

Wine Company

The brief required production of the branding and identity for a wine company targeting 25-35 year olds. Given the slightly younger than normal target demographic, the branding has appropriated a number

of

techniques

traditional and

contemporary

put

spin

on

branding a

unique them,

to

create a satirical reflection of the a f f l u e n t w i n e i n d u s t r y.

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More of Fiddlesticks

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The Vault

Sneaker Boutique

University Project which required us

to

conduct

research

into

the current sneaker market and subsequently

produce an identity

and branding strategy for a Perth based sneaker boutique.

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TH

SN

E VA U L T

EAK

ER TRA

15

DE


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More of The Vault

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Dutch Bicycles

Traditional Bicycle Company

Dutch Bicycles are a traditional bike company with a modern flare. As the bikes will be mainly sold online, the company required a website design and the ability for the potential customers to construct their own bikes.

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More of the Dutch Brochure 25


rooftop bar + bistro

ftop bar + bistro

rooftop bar + bistro

rooftop bar + bistro

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Il Tetto

Rooftop Bar and Bistro

I l Te t t o w a s a c o n c e p t r e s t a u r a n t t h a t I designed for a university project. The restaurant was to be located on the corner of Newcastle and Charles st. W e s t P e r t h a n d o v e r l o o k t h e c i t y. A t t h e time, it would have been Perth’s first rooftop bar. Since then Perth has seen a boom in bars and restaurants of this style.

rrooooffttoopp bbaarr ++ bb ii ss t r o

ro r ooof tf o t opp bbaar r+ +bbi si tsrtor o 27


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Rosevear Graphic Design

Personal Branding

The following is a collection of photographs documenting my

personal

branding

and

unique promotional items.

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Web Design


Chatterbox

Online Business Reviews

Chatterbox is a concept website where users can sign up and post reviews of local businesses, services, trades etc. Users receive discounts and rewards for their effort, whilst also giving other consumers

the

ability

to

share

the

positive and warn against the negative.

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Gerraffe

Online Management Consulting Programs “We

offer

Entrepreneurs

and

Management Consultants access to a range of interactive workflow graphs that will help them conduct strategy development meetings with clients or team members.

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Illustration


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Print


strange

str

LIGHT

STRANGE LIGHT

str

STRANGE LIGHT

Strangelight

Lifestyle Magazine This brief required us to produce a lifestyle and special interest magazine targeting creative men and women, 18 - 35.

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Strangelight Digital Magazine

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5.7 x

.01 x

A C R

8.5 x

x

Alba Resources Limited

1.4 x

2.4 x

4.8 x x

Mining Company

A 14.3 l b a i s xa W e s t e r n A u s t r a l i a n b a s e d m i n i n g c o m p a n y t h a t specialises in Bauxite Mining and Aluminium production: AL - BA. The brief also required the production of an

x

x

x

x

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annual report.


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EE

coopers

coopers PORT COOGE E

PORT COOGEE

Coopers Bay

Coastal Housing Estate

The brief required us to produce the branding and identity for a coastal housing estate. As well as designing a promotional brochure conveying the lifestyle and appeal of the estate.

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Coopers Bay Digital Brochure

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Luke Peter Rosevear Smith M: 0412 947 999 E: lsmith.sunday@gmail.com W: Rosevear.behance.com

Competency

Photoshop

Illustrator

InDesign

Illustration

:: Education Scotch College

1992 - 2004

Ta f e - Certificate IV in Fine Art

2006 - 2007

Notre Dame - Bachelor of Commerce: Majoring in Marketing

2007 - 2008

University of Western Australia - Bachelor of Arts: Majoring Psychology

2008 - 2009

University of Western Australia - Bachelor of Fine Art

2 0 0 9 - 2 0 11

C u r t i n U n i v e r s i t y o f Te c h n o l o g y - Bachelor of Design: Majoring in Graphic Design

2 0 11 - 2 0 1 2

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Work E x per ience

Spotless Catering Beverage Supply - Area Supervisor: Subiaco Oval T G A Te l e c o m m u n i c a t i o n s Te l s t r a S a l e s C o n s u l t a n t Vita Group Pty Ltd Te l s t r a S a l e s C o n s u l t a n t Freelance Graphic Designer

000

006

:: Skills

012

:: Referees

Illustration

Emma Jones

Sculpture

Store Manager - Fone Zone

Numerous university courses have given

0416 387 600

me a basic understanding from a wide range of fields.

Laura Perry M a n a g e r - T G A ( Te l s t r a B u s i n e s s D e a l e r ) 0449 546 742

:: Interests Motorbike Design and Restoration

Peta Jane Soutar

Exploring new design ideas

Character Reference

Web Design

0405 209 107

Fashion Art History

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Contact Luke Peter Rosevear Smith +61 412 947 999 lsmith.sunday@gmail.com be.net/luke_peter_smith

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