Minnesota Historical Society Brand Guidelines

Page 1

Minnesota Historical Society

Logo and Brand Guidelines

CONTENTS

What Is A brand?

01

Brand Development

03

Brand Platform

05

Brand Promise

06

Brand Personality

07

Target Audience

08

Your Role in Promoting the Brand

09

Primary Signature

10

Signature Sizing

11

Signature Colors

12

Where to use the Signature

13

Clear Space

14

Color Palette

15

Typography

17

Letterhead Specifications

18

Business Card Specifications

19

#10 Envelope Specifications

20

Photography Communications Materials Advertising

21 22-29 30

01


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