Minnesota Historical Society
Logo and Brand Guidelines
CONTENTS
What Is A brand?
01
Brand Development
03
Brand Platform
05
Brand Promise
06
Brand Personality
07
Target Audience
08
Your Role in Promoting the Brand
09
Primary Signature
10
Signature Sizing
11
Signature Colors
12
Where to use the Signature
13
Clear Space
14
Color Palette
15
Typography
17
Letterhead Specifications
18
Business Card Specifications
19
#10 Envelope Specifications
20
Photography Communications Materials Advertising
21 22-29 30
01