Aldi Master Artwork Information Guidelines

ARTWORKINFORMATION INFORMATION GUIDELINES GUIDELINES ALDI MASTER ARTWORK MAY 2011 JANUARY 2013 These any issued issues previously. previously.

These guidelines guidelines replace any

CONTENTS 1.0 Packaging Types and Barcode Positioning

3.0 Sides and Back of Pack

Introduction One sided label Two sided label Tube Wraparound label Flexible bags Four sided sleeve Six sided box Shrink wrap Golden rules Responsibilities Barcodes sizes: SC codes Extended and truncated barcodes Light margins Barcode guidelines

Introduction Design elements Typefaces Nutritional information panel (NIP) Nutritional information panel examples Ingredients Allergen statement Guarantee statement Address and website Trademark symbols and statements Logos and icons Cooking instructions PLU numbers/ALDI product code

4 5 6-7 8 9-12 13-17 18 19-21 22 23 24 25 26 27 28

2.0 Front of Pack Introduction Design elements Front of pack logos and icons Typefaces Logos Corporate selling feature lozenges Price/value device The Heart Foundation Tick

30 31 32 33 34 35 36 37

5.0 Legislative Requirements 39 40 41 42 43 44 45 46 47 48 49 50 51

4.0 %DI and %RDI Information Introduction Typefaces %DI disc Elements %DI disc platform Disc percentages Options for %DI marketing text

53 54 55 56 57 58 59

Introduction Legislative requirements ACCC/fairtrade compliance guide Warranty information

61 62-63 64 65

6.0 Outer Cartons Introduction Overview The ‘golden rules’ Carton types Messaging Printing Lids Waste and responsibility Supply chain flow chart Packing and assembly Freezer transit cases

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67 68 69-70 71 72 73 74 75 76 77 78

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1.0 Packaging Types AND BARCODE POSITIONING

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1.0 Packaging Types AND BARCODE POSITIONING 1.1 INTRODUCTION This section provides examples of packaging types and barcode positioning.

The ALDI approach to the placement of barcodes is distinctly different to that of other supermarket chains. In order to minimise cashier transaction time, all products must achieve a 100% first-time barcode reading rate without the cashier having to twist or turn the product. This is achieved through the use of multiple barcodes on pack.

In order to achieve optimum results, ALDI packaging must have multiple barcodes.

A minimum of two but ideally four barcodes need to be positioned according to the type of packaging. In addition, barcodes should be integrated as harmoniously as possible into the packaging design, which is aided by optimum choice of barcode colour and size.

Sub-standard bar coding can add unnecessary costs to the trading process.

Therefore correct barcode positioning and quality is imperative in the completion of all purchasing contracts between ALDI and its suppliers.

This document is intended to serve as a guide on how best to integrate barcodes successfully into all types of ALDI packaging.

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1.0 Packaging Types AND BARCODE POSITIONING 1.2 One Sided Label OR SWING TAG Packaging Type (one sided label) All information is contained on 1 single label, flat on the front of pack, the label can be adhesive or applied by heat seal ie small goods, cheese. The size and shape of the label is determined by the pack shape and product type.

Packaging Type (swing tag) Swing tags can be printed on one or both sides. The size and shape of the swing tag is determined by the pack shape and product type.

Barcode Positioning (one sided label) Single sided labels are an exception to the policy of having multiple barcodes on pack, the barcode can be positioned either horizontally or vertically to suit the design and layout of information. In instances where the label is heat sealed particular care needs to be taken to ensure that the barcode is positioned at 90Ëšangle to the pack edge - barcodes that run over heat seal areas have scannability greatly reduced.

Only one barcode is required on swing tags - the position of the barcode can be determined by which side can be scanned more efficiently (without the Operator having to twist and turn the swing tag) and also whether both sides can be printed on the swing tag or not. The position of the barcode can be either horizontal or vertical to suit the design and layout of information.

XXXXXXXX

XXXXXXXX

Barcode Positioning (swing tag)

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1.0 Packaging Types AND BARCODE POSITIONING 1.3 Two Sided Label Packaging Type Two sided labels carry a single label on both back and front, one panel is nominated as the front face. The size and shape of the label is determined by the pack shape and product type.

Barcode positioning - Trigger A vertical barcode is placed on the front label at the base and a horizontal barcode, running the full width of the label, is placed on the back. The barcode on the back should ideally be placed centrally vertically as shown but can be placed anywhere in the label if the design, label shape or amount of pack copy dictates.

On the front label the top of the barcode can be angled or shaped to mirror aspects of the front design, but care must be taken to ensure the useable portion of the barcode is no smaller than the minimum truncation of 16mm.

FRONT

BACK XXXXXXXX

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1.0 Packaging Types AND BARCODE POSITIONING Barcode positioning - Wine Bottle Wine and spirit bottles are an exception to the policy of multiple barcodes on pack, and only require a single horizontal barcode at the base of the back label, leaving the front clear for design purposes.

XXXXXXXX

FRONT

BACK

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1.0 Packaging Types AND BARCODE POSITIONING Barcode positioning - Tube

FRONT

BACK

ALTERNATE XXXXXXXX XXXX

XXXXXXXX

Tubes should have a vertical barcode at the top of one face and a horizontal barcode at the base of the alternate face. An alternative is to place a verticle barcode on one face. Which side is the front and which is the back can be chosen based on what suits the design best. If used the opposite way round from that shown here the barcode number must be moved to the back and placed alongside the vertical barcode.

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1.0 Packaging Types AND BARCODE POSITIONING 1.4 Wraparound Label Packaging Type Wraparound labels are commonly used on cylindrical products including jars, tins and bottles. The front section facing the consumer is normally in the centre of the label and shows the primary product information i.e. title, image, weight statement DI’s etc. The left and right sections wrapping around to the back contains product data, NIP, ingredient and legislative requirements including the ALDI guarantee.

Depths and lengths of wraparound labels will differ depending on product size.

Two barcodes on opposite ends is an alternative.

Barcode Positioning - Cans XXXXXXXX

Canned products with a wraparound label should have a barcode placed horizontally at the base which should cover at least half the circumference.

On large cans (for example 1kg tins of dog food) a second barcode should be added at the top, mirroring that at the bottom, if space permits.

FRONT

BACK

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Small Cans On small cans with wraparound labels it will not be possible to follow the guidelines as laid out on the previous page because of the amount of copy needed on pack, therefore small wraparound labels should have two horizontal barcodes placed at equal distances around the label as shown top left. This will result in barcodes either side of the front face as shown bottom left.

1.

2.

3.

4.

Bin or recycle logo or statement ALDI guarantee statement ALDI trademark statement Claims

XXXXXXXX

Having the right amount of barcodes correctly positioned is critical on small packs, so barcodes take precedence over design and pack copy. To achieve this the following (in order of least priority) can be omitted:

FRONT

BACK

All other text is a mandatory legal requirement and must be present on the label.

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Neck Labels Where neck labels are used on bottles they should include two barcodes either side as shown. Barcodes on the bottom label/s (shown here as a wraparound) will follow normal rules.

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Large Bottle Large bottles with a wraparound label should have a barcode placed horizontally at the base which should cover at least half the circumference.

XXXXXXXX

FRONT

BACK

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1.0 Packaging Types AND BARCODE POSITIONING 1.5 FLEXIBLE BAGS Packaging Type For a complex wrap portrait or landscape format can be used to suit the product and how it will be displayed in the outer carton.

The pack has no defined hard edges to each panel (unlike boxes) and there is usually a degree of slippage* when the product is packed in a wrap especially noticeable when wrapping around a tray. *Slippage on a complex wrap occurs during the packing and heat sealing process when the front, side and back panels slip around the pack by up to 5mm in either direction. This is most common on wraps with inner trays such as biscuits. This means that images and copy from adjacent panels may end up moving and appearing over the next panel, ie 5mm of the front face ending up on the side or visa-versa.

Barcode Positioning - Bag It is possible for front of pack barcodes to sit behind photography as shown left. If photography is used to cover up any part of the barcode it is essential that approval is sought from your Buying Director at ALDI. Barcodes can run vertically on the back of the bag only in exceptional circumstances where dictated by technical print considerations.

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Small Bag Small bags (nuts, individual crisps, sweets) should have a barcode running horizontally across the middle of the back of the bag. A barcode should also be included on the front. This can be achieved in one of two ways, depending on what suits the front of pack design best. Either the barcodes are extended round from the back onto the front (option 1) or a single vertical barcode is placed bottom left or right of the front face (option2).

BACK A

FRONT

FRONT

Option 1

Option 2

Barcodes can run vertically on the back of the bag too.

XXXXXXXX

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Medium Bag Medium sized bags should have a barcode running horizontally across the middle of the back face.

BACK

Barcodes can run vertically on the back of the bag only in exceptional circumstances where dictated by technical print considerations.

A

BACK A XXXXXXXX

XXXXXXXX

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Large Bag Large bags (for example, multipack crisps or large bags of dog food) should have two barcodes top and bottom as shown.

Barcodes can run vertically on the back of the bag too.

BACK A XXXXXXXX

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Biscuit Flow Wrap

XXXXXXXX

On a biscuit flow wrap, utilise the sides, top and base of the pack with 4 barcodes.

Barcodes can be positioned vertically or horizontally on the pack, depending on technical considerations.

XXXXXXXX

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1.0 Packaging Types AND BARCODE POSITIONING 1.6 Four Sided Sleeve Packaging Type On a four sided sleeve, all panels can be used. Core information can be on the front and back of pack, and selling points can be added/repeated on the sides of pack. These areas can also be used to reinforce claims or to feature nutritional information or barcodes.

Portrait or landscape format can be used to suit the product and how it will be displayed in the outer carton/ on the shelf.

Barcode Positioning - Four Sided Sleeve On sleeved products, where there are two open ends, barcodes should be placed on all four faces. The barcode on the top face can appear top right or bottom left, whichever suits the design best.

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1.0 Packaging Types AND BARCODE POSITIONING 1.7 SIX SIDED BOX Packaging Type

XXXXXXXX

Portrait or landscape format can be used to suit the product and how it will be displayed in the outer carton.

XXXXXXXX

On a six sided box, usually all panels can be used to display information. Core information can be on the front and back, selling points can be added/repeated on the top and sides of pack. These areas can also be used to reinforce claims or to feature nutritional information or barcodes.

In some cases two opposite panels can be treated as the front.

Barcode Positioning - Six Sided Box Six sided boxes should have a barcode on all four sides at opposing corners as shown.

The only exception to this could be on dual faced freezer box where, because of the amount of information needed on the sides, there is no room for a barcode on one of the sides. In this instance alone a barcode should be added to the portrait front face.

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Drinks Carton Drinks cartons should have barcodes placed on the sides, one at the top, one at the base as shown. A barcode can be added to the top but this is not essential.

In 2009, on certain packs Tetrapak have added a recycling advertisement panel covering the whole side panel.

Where this is used the barcode is moved to the base of the back to the left of the seal as shown below.

The manufacturers recommendation should be followed by every type of pack.

XX XX XX XX

XX XX XX XX

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1.0 Packaging Types AND BARCODE POSITIONING Barcode Positioning - Drinks Carton Alternative

XX XX XX XX

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1.0 Packaging Types AND BARCODE POSITIONING 1.8 SHRINK WRAP Packaging Type Shrink wrap is used primarily for multi-packs such as drinks bottles, it can be printed or clear and there are specific requirement for print and no-print areas determined by the manufacturer.

Where products are clear shrink wrapped and Trade Measurement Statement does not appear on outer shrink wrap the barcode must not obscure any of the inner Trade Measurement Statements.

Barcode Positioning - Six Sided Objects The orientation of barcodes on a 6 pack shrink wraps will be determined by technical constraints. Option 1 is the preferred route with a horizontal barcode placed at the base of both the front and back faces. Where technical requirements mean the barcode has to be printed vertically (option 2) the barcode should be placed centrally and run up and over and down and underneath the pack onto the back face as shown.

Barcodes can be increased in size to SC3 or SC4 to increase scanability if deemed necessary.

On larger packs PLU numbers can be used to replace the barcodes.* *To be confirmed (no reference is made to PLU numbers in the 2009 guidelines from Germany)

Option 1

Option 2

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1.0 Packaging Types AND BARCODE POSITIONING 1.9 GOLDEN RULES • There should be a minimum of 2 barcodes per pack.

• The barcode should compliment the design as best possible and should be positioned appropriately for the pack format.

• Minimum barcode size will be SC2 (100% magnification), except where packs are very small and print quality is very high where SC1 (90% magnification) may be acceptable. SC3 (110% magnification) or higher can be used on film products or where packaging/printing quality is poor.

• Extended barcodes should be used extensively.

• The barcode number should only be printed once on pack.

• Light margins are required left and right but not upper and lower.

• Care should be taken to ensure that even with the use of barcodes on multiple faces, the cashier could not cover up all barcodes when handling the product. Barcodes should therefore be placed as far apart from each other as the packaging allows.

• When viewed vertically the edge of the barcode left or right should be a minimum of 5mm from any edges, seams or folds. Top and bottom edges can run up and over edges and folds.

• Barcodes must have a minimum bar height of 16mm.

• The barcode number should always be printed accompanying one barcode.

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1.0 Packaging Types AND BARCODE POSITIONING 1.10 RESPONSIBILITIES Quality assurance covers the following areas: · Checking that the correct barcode number has been assigned. · Checking the quality (legibility) of the printed barcode. · Checking the correct position of the barcode on the pack.

Procedure Suppliers and their design agencies are responsible for ensuring that all guidelines for best practice of barcode application have been followed and that a digital proof is supplied to the Buying Director in order to check the legibility of all barcodes on the pack before printing commences.

The legibility of every barcode is checked by the Buying Assistant with the aid of a barcode verifier. If a product is sourced from several different suppliers, each batch must be checked. The required samples are requested from the supplier by the Buying Assistant. The test results are recorded on a form.

ALDI’s ‘goods in’ departments are equipped with a barcode laser scanner and will check all delivered products for the correct application and legibility of every barcode on a pack. In general, each barcode on a pack and each variant of assorted cartons should be checked.

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1.0 Packaging Types AND BARCODE POSITIONING 1.11 BARCODE SIZES: SC CODES The size of a barcode if it is reduced or enlarged from the standard EAN 8 size is classified by SC codes, ranging from SC0 to SC9. SC2 is the code for a barcode at its standard size (100% magnification), SC0 and SC1 are smaller than the standard size (82% and 90% magnification respectively) and SC3 and above are larger, finishing at SC9 which is twice the size of a standard barcode (200% magnification). The minimum barcode size for all ALDI products will be SC2 (100% magnification).

Where packs are very small and print quality is very high SC1 (90% magnification) may be acceptable in exceptional circumstances, but SC0 should never be used. SC3 (110% magnification) or higher can be used on film products or where packaging/printing quality is poor.

SC0

SC1

SC2

(80% magnification)

(90% magnification)

(100% magnification)

TO BE USED IN EXCEPTIONAL CIRCUMSTANCES ONLY

Appendix 3 shows recommended SC sizes for differing pack types and print processes.

SC3

SC4

SC5

(110% magnification)

(120% magnification)

(135% magnification)

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1.0 Packaging Types AND BARCODE POSITIONING 1.12 EXTENDED AND TRUNCATED BARCODES

1

When used on ALDI packaging, the standard format of an EAN barcode is adapted as follows: 1. The light margin indicators are removed.

2. The number is removed. It is then placed to the side of just one of the barcodes on pack, with text in 6pt or greater Helvetica Neue 55 Roman.

2

3

4

5

3. The light margins are increased (see following page) and the bars aligned with the top and bottom of the box.

4. The height of the barcode should be extended where space allows.

5. On smaller packs the height can be truncated but never be less than a minimum of 16mm.

16mm

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1.0 Packaging Types AND BARCODE POSITIONING 1.13 LIGHT MARGINS All barcodes should have a clear space to the left and right of the bars (if viewed vertically). This clear space can be referred to by one of several names - buffer zone, clear zone, blank field, light margins - but for the purposes of this document they shall henceforth be referred to as light margins. ALDI require larger light margins than those specified by a standard EAN 8 barcode. For an SC2 barcode at 100% magnification the light margins should be a minimum of 4mm either side. This distance scales up or down accordingly for all other SC sizes.

Light margins are not required above or below the bars and should be avoided (as shown bottom left).

2.3mm

4mm

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1.0 Packaging Types AND BARCODE POSITIONING 1.14 barcode guidelines Barcode Verification

Barcodes can be incorporated into the brand design through use of colour and clever placement. In the example below, blue has been used as the bar colour to compliment the branding.

Barcode verification should meet the following when verified: Minimum acceptance grade is 3B

EXAMPLES

The grading of barcodes is against international standards: ISO/IEC 15416I SO/IEC 15420 Verification Frequency during printing should be as follows: Symbol grade

4/A

3/B

2/C

Samples per 100K

44

8

16

Product will be scanned at ALDI Distribution Centres on receipt of delivery checking for correct barcode on pack and that scan performance is to 3/B score.

Any product failing to pass will be rejected.

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2.0 FRONT OF PACK

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2.0 FRONT OF PACK 2.1 INTRODUCTION The front of pack includes, but is not limited to, brand, product title, secondary titles/romance, images and graphics, Trade Measurement Statement and DI/RDI discs. The following pages show examples of front of packs and how the information is displayed.

In this section the logos and icons for front of pack use have been included.

Front-of-pack Information

Energy

Serving Suggestion

200g

8%

728kJ

Fat

Sat Fat

Sugars

Sodium

1.7g

0.3g

2.5g

309mg

2%

1%

3%

13%

% Daily Intake (%DI) Per 44g Serve

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2.0 FRONT OF PACK 2.2 DESIGN ELEMENTS 1 Brand logo

6

NEW

Good source of OMEGA 3

2 Product title 3 Secondary description 4 Relevant claims 5 Branded icon

No Artificial Colours or Flavours

1

4 COOKING INSTRUCTIONS: (GUIDE ONLY)

COOK FROM FROZEN. THIS IS A RAW PRODUCT. PLEASE COOK THOROUGHLY BEFORE CON ELECTRIC 190˚C FAN 170˚C GAS Gas Mark 5

Vitamin C

3 2

OVEN

Preheat oven and dish or tray to 230°C (44 Bake for 6 minutes each side, using the ce until golden brown.

SHALLOW FRY

Preheat 5mm of vegetable oil to a medium Fry in a covered pan for 2 minutes each sid

DEEP FRY

Preheat vegetable oil to 180°C (355°F).

Fry frozen rings for 2 minutes until golden

2 minutes

6 New flash (in the Brand style)

4 - 6 minute

7 Product imagery 8 %DI discs

APPLIANCES VARY CONSIDERABLY, PLEASE ADJUST COOKING T

5

9 Trade Measurement Statement

7

SERVIN

VING SER

8

Energy

14%

1200kJ

Fat

Sat Fat

Sugars

Sodium

15.9g

1.4g

1.5g

550mg

23%

6%

2%

24%

SU G

TIO GES

Golden & crispy calamari r

N

400g FROZEN

perfect as an entrée or as a served with fresh salad

9

% Daily Intake (%DI) per 125g serve

22009470

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2.0 FRONT OF PACK 2.3 FRONT of Pack LOGOS AND ICONS Industry Icons

INDEPENDENT ORGANISATION LOGOS

The following logos must be used on ALDI Australia Packaging when advised that they are applicable for use by The Due Diligence consultant in the Product Information Form (PIF).

C E R T T M

Independent Logos Such as: Heart Foundation Tick, NASSA organic, Australian Certified Organic and many more. All available directly from the relevant organisation and have their individual guidelines to follow.

CERTIFIED SUSTAINABLE SEAFOOD

MSC

www.msc.org

M ML

-F-

00

5

TM

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2.0 FRONT OF PACK 2.4 TYPEFACES To ensure consistency across all ALDI brands for %DI Discs, How to Read Panels, and NIPs, only Helvetica Neue is to be used in the weights shown.

Helvetica Neue 57 condensed

Helvetica Neue 75 Bold

Helvetica Neue 77 bold condensed

Helvetica Neue 85 heavy

Helvetica Neue 55 Roman

Helvetica Neue 95 black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890

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2.0 FRONT OF PACK 2.5 LOGOS ALDI Approved Logos The following logos must be used on ALDI Australia Packaging when advised that they are applicable for use by The Due Diligence consultant in the PIF.

Approved for ALDI use Australian Made/Product of Australia Logo

PMS 137 & 341

PMS 341

CMYK

MONO

The logo must always appear on the front face of pack. The only exception is in instances where there is not enough room on the front face. When this is the case the logo must appear on the back of pack or secondary face.

Mono versions are available where pack colour limitations apply.

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2.0 FRONT OF PACK EXAMPLE OF BRANDED NEW FLASH

2.6 CORPORATE FRONT OF PACK SELLING FEATURE LOZENGES

NEW

Good source of OMEGA 3 No Artificial Colours or Flavours Vitamin C

COLOUR Complimentary to the colouring of the DI% Discs or base colour of pack.

NUMBER OF CLAIMS This will depend on available space, if all claims will not fit your Buying Director will advise the most relevant for product.

BRANDED ICONS Key claims that need to be highlighted will be created in the Brands style.

SIZE/LENGTH See below for the relevant ratios for the lozenge.

Size and length is determined by the pack size, please use the ratios below as a guide.

EXAMPLE OF BRANDED ICON

4 x X mm

75% of X mm

X mm

Vitamin C

Energy

14%

1200kJ

Fat

Sat Fat

Sugars

Sodium

15.9g

1.4g

1.5g

550mg

23%

6%

% Daily Intake (%DI) per 125g serve

2%

24%

Energy

14%

1200kJ

Fat

Sat Fat

Sugars

Sodium

15.9g

1.4g

1.5g

550mg

23%

6%

2%

24%

% Daily Intake (%DI) per 125g serve

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2.0 FRONT OF PACK 2.7 PRICE/VALUE DEVICE The price/value device can be used as a sticker on the front of packs, as directed by the Buying Director.

3

$

PRICE FONT: ALDISUED BOLD COLOUR: M100 Y100 $ POINT SIZE: 184pt SUPERSCRIPT BASELINE SHIFT: -25pt TRACKING: -50 PRICE POINT SIZE: 184pt

3

$

3

80mm wide

When used against a red background apply a second stroke coloured white. The white stroke will have the same weight as the inside red stroke.

CIRCLE

RESIZING DEVICE:

DIAMETER 80mm COLOUR: Y100 STROKE/OUTLINE: 9pt OUTLINE COLOUR: M100 Y100

When scaling/resizing the Price/value device always scale in Uniform and check/tick the Scale Strokes & Effects option within Adobe Illustrator.

PRICE

ALTERNATIVE USE:

80mm wide

$ 99

ALTERNATIVE USE:

FONT: ALDISUED BOLD COLOUR: M100 Y100 $ POINT SIZE: 143pt SUPERSCRIPT BASELINE SHIFT: -20pt TRACKING: -50 99 POINT SIZE: 143pt SUPERSCRIPT BASELINE SHIFT: -10pt TRACKING: -50 PRICE POINT SIZE: 143pt

CIRCLE DIAMETER 80mm COLOUR: Y100 STROKE/OUTLINE: 9pt OUTLINE COLOUR: M100 Y100

3

$ 99

When used against a red background apply a second stroke coloured white. The white stroke will have the same weight as the inside red stroke.

RESIZING DEVICE: When scaling/resizing the Price/value device always scale in Uniform and check/tick the Scale Strokes & Effects option within Adobe Illustrator.

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2.0 FRONT OF PACK

The following is a guide to the correct application of the The Heart Foundation Tick to ALDI packaging. Please also consult the Heart Tick Guidelines (supplied along with this document) to ensure all Heart Foundation Tick requirements are met.

30mm

2.8 THE HEART FOUNDATION TICK

Good source of OMEGA 3 No Artificial Colours or Flavours

RAW PEELED

PRAWNS

Vitamin C

been Our fishermen have of the catch bringing home the our RAW day for over a decade. to retain frozen PEELED PRAWNS ARE r AND FOR THEIR delicious flavou YOUR CONVENIENCE.

THE TICK CERTIFIED TRADE MARK (TICK CTM) The Heart Foundation Tick can be downloaded from www.logozone.com.au. Please check with your ALDI Buying Director if the Tick CTM is applicable for the product you are working on.

COOKING INSTRUCTIONS: (GUIDE ONLY)

COOK FROM FROZEN. THIS IS A RAW PRODUCT. PLEASE COOK THOROUGHLY BEFORE CONSUMPTION. ELECTRIC 190˚C 50 - 55 minutes FAN 170˚C 50 - 55 minutes Gas Mark 5 GAS 50 - 55 minutes Preheat oven and dish or tray to 230°C (445°F).

Bake for 6 minutes each side, using the centre of the oven, until golden brown.

OVEN

2 minutes SHALLOW FRY

Preheat 5mm of vegetable oil to a medium heat.

Fry in a covered pan for 2 minutes each side until golden brown.

4 - 6 minutes DEEP FRY

Preheat vegetable oil to 180°C (355°F).

Fry frozen rings for 2 minutes until golden brown.

Ave. Quantity % Daily Intake* Ave. Quantity per Serving per Serving per 100g

300mm

Please note additional text is required for items such as eggs, meal kits and recipe bases. The ALDI preferred placement of the statement in relation to these items is as part of the recipe instructions and not adjacent to the tick logo. Please refer to the Tick marketing guidelines for more information.

NUTRITION INFORMATION Servings per package: 5 Serving size: 100g Energy Protein Fat, total - saturated Carbohydrate - sugars Sodium

352 kJ (84 Cal) 17.9 g LESS THAN 1.0 g LESS THAN 1.0 g LESS THAN 1.0 g LESS THAN 1.0 g 281 mg

4% 36 % 1% 4% 0.3 % 1% 12 %

352 kJ (84 Cal) 17.9 g LESS THAN 1.0 g LESS THAN 1.0 g LESS THAN 1.0 g LESS THAN 1.0 g 281 mg

* Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs.

APPLIANCES VARY CONSIDERABLY, PLEASE ADJUST COOKING TIMES IF NECESSARY

CERT TM

Peeled & Cook Ready to

Ingredients: Squid (42%) (Todarodes pacificus and/or Illex argentinus and/or Nototodarus sloanii), Water, Wheat Flour [Contains Vitamins (Thiamin, Folic Acid)], Vegetable Oil [Contains Antioxidant (330)], Wheat Gluten, Thickener (1404), Potato Starch, Salt, Maize Flour, Yeast, Wheat Starch, Sugar, Thickeners (461, 412, 415), Colour (160b), Emulsifier (472e), Raising Agents (450, 500), Spices, Acidity Regulator (262), Maltodextrin.

Contains 58% Crumb Coating MAY CONTAIN TRACES OF OTHER FISH, MILK, SOY AND SESAME. Production Method: Wild Fishery FAO Catchment Areas: 41, 61, 81 KEEP FROZEN. STORE BELOW MINUS 18°C. Made in New Zealand from imported and local ingredients.

PH37 THE FISHMONGER™ is a trademark of ALDI Stores.

CERT TM used under licence.

Specially made for ALDI Stores to our stringent quality specifications.

If you are not entirely satisfied with this product, please return it to your nearest ALDI store for a full refund or replacement.

ALDI STORES, 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

SERVING SUGGESTION

3mm

Instructions: 1. Sauté the onion with 20mL of oil until brown.

2. Place onion on the pizza bases then tomatoes, sliced bocconcini and THE FISHMONGER™ Raw Peeled Prawns.

3. Scatter with coriander, spring onions and red pepper.

4. Mix together the remaining oil and garlic and drizzle over pizza.

5. Bake at 200°C for approximately 10 minutes or until brown and serve.

26000893

4%

352kJ

Fat

Sat Fat

Sugar

Sodium

<1.0g

<1.0g

<1.0g

281mg

1%

4%

1%

12%

THE FISHMONGER™ is a trademark of ALDI Stores.

CERT TM used under licence.

Specially made for ALDI Stores to our stringent quality specifications.

If you are not entirely satisfied with this product, please return it to your nearest ALDI store for a full refund or replacement.

ALDI STORES, 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au 195mm

10mm

Energy

500g FROZEN

% Daily Intake (%DI) per 100g serve

3.3mm

10mm

ADDITIONAL STATEMENT Any time the Tick CTM is reproduced on packaging, the statement ‘CERT TM used under licence’ must appear legibly, but not adjacent to the Tick CTM. The most suitable location for the statement on ALDI packaging is below the trademark statement as indicated in the example shown.

KEEP FROZEN. STORE BELOW MINUS 18°C. Made in New Zealand from imported and local ingredients.

PH37 N IO

Best Before

1 pkt Small Pizza Bases 60g Semi-Dried Tomatoes 60mL Extra Virgin Olive Oil ¼ bunch Spring Onion (chopped) 1 clove Garlic (crushed)

ST GE

Thaw desired amount of THE FISHMONGER™ Raw Peeled Prawns 1 Onion (sliced) 4 pieces Bocconcini 1 Tbsp Coriander (chopped) ½ Red Pepper (sliced)

G SU

Ingredients:

G IN RV SE

DELICIOUS PRAWN PIZZA... SERVES 4

195mm 10mm

CERT TM used under licence

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 37

3.0 SIDES AND BACK OF PACK

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 38

3.0 SIDES AND BACK OF PACK 3.1 INTRODUCTIOn The back and sides of pack information includes and is not limited to ingredients, Nutrition Information Panel (NIP), claims and logos, statements, legal copy, ALDI Guarantee and address, cooking and usage instructions, trade mark and country of origin etc. The following pages show examples of back and side of pack layouts and how the information is displayed for food and non food.

In this section the logos and icons suitable for back of pack use have been included.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 39

3.0 SIDES AND BACK OF PACK 3.2 DESIGN ELEMENTS Good source of OMEGA 3

2 Product title – optional 4 ALDI Address & Website

1

No Artificial Colours or Flavours

CRISPY GOLD CALAMARI RINEN GS

2 COOKING INSTRUCTIONS: (GUIDE ONLY)

Vitamin C

21

9 Nutrition Information Panel (NIP)

COOK FROM FROZEN. THIS IS A RAW PRODUCT. PLEASE COOK THOROUGHLY BEFORE CONSUMPTION. ELECTRIC 190˚C 50 - 55 minutes FAN 170˚C 50 - 55 minutes Gas Mark 5 GAS 50 - 55 minutes

OVEN

10 Ingredients Listing

Preheat oven and dish or tray to 230°C (445°F).

Bake for 6 minutes each side, using the centre of the oven, until golden brown.

2 minutes SHALLOW FRY

11 Allergen warning

Preheat 5mm of vegetable oil to a medium heat.

Fry in a covered pan for 2 minutes each side until golden brown.

4 - 6 minutes DEEP FRY

13 Brand copy

Preheat vegetable oil to 180°C (355°F).

Fry frozen rings for 2 minutes until golden brown.

APPLIANCES VARY CONSIDERABLY, PLEASE ADJUST COOKING TIMES IF NECESSARY

14 Disposal Icon 15 Storage Instructions

SERVING SUGGESTION

SU VING SER

STIO GGE

N

4

NUTRITION INFORMATION Servings per package: approx. 3 Serving size: 125g (approx. 8 rings) Ave. Quantity % Daily Intake* Ave. Quantity per Serving per Serving per 100g 1200 kJ (287 Cal) Energy 14.1 g Protein 15.9 g Fat, total 1.4 g - saturated 20.8 g Carbohydrate 1.5 g - sugars Sodium 550 mg

14 % 28 % 23 % 6% 7% 2% 24 %

957 kJ (229 Cal) 11.3 g 12.7 g 1.1 g 16.6 g 1.2 g 440 mg

Ingredients: Squid (42%) (Todarodes pacificus and/or Illex argentinus and/or Nototodarus sloanii), Water, Wheat Flour [Contains Vitamins (Thiamin, Folic Acid)], Vegetable Oil [Contains Antioxidant (330)], Wheat Gluten, Thickener (1404), Potato Starch, Salt, Maize Flour, Yeast, Wheat Starch, Sugar, Thickeners (461, 412, 415), Colour (160b), Emulsifier (472e), Raising Agents (450, 500), Spices, Acidity Regulator (262), Maltodextrin.

Contains 58% Crumb Coating MAY CONTAIN TRACES OF OTHER FISH, MILK, SOY AND SESAME. Production Method: Wild Fishery FAO Catchment Areas: 41, 61, 81 KEEP FROZEN. STORE BELOW MINUS 18°C. Made in New Zealand from imported and local ingredients.

PH37

18

16 EAN Number 17 Barcode

been bringing Our fishermen have the day for home the catch of CRISPY GOLDEN over a decade. OUR frozen to CALAMARI RINGS ARE s flavour. retain THEIR deliciou * Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs.

NEW 1 Brand logo – optional pending space available

Golden & crispy calamari ringS... perfect as an entrée or as a meal served with fresh salad

THE FISHMONGER™ is a trademark of ALDI Stores.

Specially made for ALDI Stores to our stringent quality specifications.

If you are not entirely satisfied with this product, please return it to your nearest ALDI store for a full refund or replacement.

ALDI STORES 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

13

9

10 11 15 19 20 14

If space doesn’t permit the non brand information to be separated into 3 panels they can be combined into 1, for example on a small label

18 Country of Origin Statement 17

19 Trademark statement 6% 2% 20 14% ALDI 23% Guarantee Energy

Fat

Sat Fat

Sugars

Sodium

1200kJ

15.9g

1.4g

1.5g

550mg

24%

400g FROZEN

% Daily Intake (%DI) per 125g serve

21 Cooking Instructions

16

22009470

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 40

3.0 SIDES AND BACK OF PACK 3.3 TYPEFACES To ensure consistency across all ALDI brands for back of pack information, only Helvetica Neue is to be used in the weights shown for non-brand information.

For example address, trademark, guarantee, country of origin etc.

Helvetica Neue 57 condensed

Helvetica Neue 75 Bold

Helvetica Neue 77 bold condensed

Helvetica Neue 85 heavy

Helvetica Neue 55 Roman

Helvetica Neue 95 black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 41

3.0 SIDES AND BACK OF PACK 3.4 NUTRITION INFORMATION PANEL (NIP) Colour Colour changes to compliment brand and pack colours.

Size Size to suit the pack face. Minimum point size is 6pt.

STANDARD VERSION

NIP printing only. Other Please note, this example is for lithographic print processes should follow print specifications supplied.

STANDARD VERSION 2

Positioning The Nutrition Information Panel (NIP) MUST be included on the

3

Back of pack with the Ingredients, except when the Front and Back of pack are identical, then the NIP must be included on a side.

4 6

NOTE: the NIP must always appear in exactly this format to ensure that it meets ALDI approval. NIP need to appear exactly as they are presented in the PIF User Guide.

7 8

Elements

NUTRITION INFORMATION

1

Servings per package: 25 Serving size: 30g (approx. 1 Cup)

Ave. Quantity % Daily Intake* Ave. Quantity per Serving per Serving per 100g Energy 504 kJ (121 Cal) Protein 2.3 g Fat, total 1.7 g - saturated 0.6 g Carbohydrate 22.9 g - sugars 9.1 g Dietary Fibre, total 3.2 g Sodium 74 mg Calcium 80 mg (10% RDI)# Thiamin 0.55 mg (50% RDI)# (Vitamin B1) Riboflavin 0.43 mg (25% RDI)# (Vitamin B2) Niacin 2.5 mg (25% RDI)# Folate 100 µg (50% RDI)# Vitamin B6 0.4 mg (25% RDI)# Vitamin E 2.5 mg (25% RDI)#

6% 5% 2% 3% 7% 10 % 5% 3%

5

1680 kJ (402 Cal) 7.6 g 5.7 g 2.1 g 76.2 g 30.4 g 10.7 g 246 mg 267 mg 1.83 mg

1 Heading Panel Primary colour 2 Heading Helvetica Neue 95 Black, white, uppercase, eg 9pt 3 Serving Information Helvetica Neue 55 Roman, white, title case, left aligned, eg 7/8pt 4 Details Panel Secondary colour 5 Subheads Helvetica Neue 77 Bold Condensed, white, title case, centred, eg 8/8pt 6 Details Headings Helvetica Neue 77 Bold Condensed, white, title case, left aligned, eg 7.5/9pt 7 Details Copy Helvetica Neue 57 Condensed, white, title case, centred, eg 7.5/9pt 8 Details Highlight Panel 50% secondary colour, alternative lines are highlighted for ease of reading 9 Footnotes Helvetica Neue 75 Bold, white, title case, left aligned, eg 6.5/7pt, paragraph spacing 3pt 10 Keylines White, 1pt

There are no column keylines, so ensure there is adequate spacing to clearly indicate the 3 columns of information.

NOTE: Grey background is only to show the white keyline

Vertical Margins, minimum of 1mm. Horizontal Margins minimum of 1.5mm.

9

1.43 mg 8.3 mg 333 µg 1.3 mg 8.3 mg

* Percentage Daily Intakes are based on an average adult diet of

10

8700kJ. Your daily intakes may be higher or lower depending on your energy needs.

#

Percentage of recommended dietary intake.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 42

3.0 SIDES AND BACK OF PACK

Energy Protein Fat, total - saturated Carbohydrate - sugars Sodium

Ave. Quantity per Serving

% Daily Intake* per Serving

Ave. Quantity per 100g

355 kJ (85 Cal) 17.9 g 1.4 g 0.6 g LESS THAN 0.1 g LESS THAN 0.1 g 81 mg

4% 36 % 2% 3% 0% 0.1 % 4%

284 kJ (68 Cal) 14.3 g 1.1 g 0.5 g LESS THAN 0.1 g LESS THAN 0.1 g 65 mg

NUTRITION INFORMATION Servings per package: 2 Serving size: 250g Ave. Quantity % Daily Intake* Ave. Quantity per Serving per Serving per 100g 675 kJ (162 Cal) Energy 36.3 g Protein 1.8 g Fat, total # - saturated 0.5 g Carbohydrate LESS THAN 1 g - sugars LESS THAN 1 g 1350 mg Sodium

8% 73 % 3% 2% 0.3 % 1% 59 %

270 kJ (65 Cal) 14.5 g 0.7 g 0.2 g LESS THAN 1 g LESS THAN 1 g 541 mg

* Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs. # Total Fat = 0.7%

NUTRITION INFORMATION Servings per package: 10 Serving size: 50g Ave. Quantity % Daily Intake* Ave. Quantity per Serving per Serving per 100g Energy 234 kJ (56 Cal) 3% Protein 12.1 g 24 % 0.7 g 1% Fat, total# - saturated 0.3 g 1% Carbohydrate 0.1 g 0.03 % - sugars LESS THAN 0.1 g 0.1 % Sodium 355 mg 15 %

467 kJ (112 Cal) 24.2 g 1.4 g 0.5 g 0.2 g 0.1 g 710 mg

* Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs. # Total Fat = 1.4%

NUTRITION INFORMATION Servings per package: 8 Serving size: 125g

* Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs.

3.4 NUTRITION INFORMATION PANEL EXAMPLES

NUTRITION INFORMATION (edible portion) Servings per package: approx. 6 Serving size: 161g (1 medium pear) Ave. Quantity Ave. Quantity per Serving per 100g Energy 335 kJ (80 Cal) 208 kJ (50 Cal) Protein LESS THAN 1 g LESS THAN 1 g Fat, total LESS THAN 1 g LESS THAN 1 g - saturated LESS THAN 0.1 g LESS THAN 0.1 g Carbohydrate 17.4 g 10.8 g - sugars 17.4 g 10.8 g Dietary Fibre, total 3.2 g 2.0 g Sodium LESS THAN 5 mg LESS THAN 5 mg Vitamin C 6 mg (15% RDI)* 4 mg * Percentage of recommended dietary intake Nutrition values may vary as a result of seasonal variation

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 43

3.0 SIDES AND BACK OF PACK 3.5 INGREDIENTS Positioning

THE INGREDIENTS LIST SHOULD FOLLOW THE FOLLOWING FORMAT

Must be included with the NIP on back of pack.

Typefaces Ingredients heading: Helvetica Neue 85 Heavy, title case.

Helvetica Neue 87 Heavy Condensed can be used when space is limited.

Ingredients listing:

Helvetica Neue 55 Roman, title case.

Helvetica Neue 57 Condensed can be used when space is limited.

Case:

Ingredients list should appear in title case.

Ingredients: Pasta (55%) [Durum Wheat Semolina, Water, Egg (10%), Egg Yolk (3.5%), Vegetable Oil], Filling [Full Fat Hard Cheese, Ricotta Cheese (7%), Water, Rice Semolina, Gorgonzola Cheese (5%), Crème Fraîche, Pears, Walnuts (1.3%), Vegetable Oil, Flavouring, Iodised Salt, Seasoning (Hydrolysed Vegetable Protein, Salt, Spices Yeast Extract, Dextrose, Sugar, Maltodextrin, Flavouring), Sugar].

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 44

A consistent approach in the presentation of allergen information will help allergic consumers more quickly and easily identify foods of concern, helping to minimise accidental consumption of unsuitable foods. It is desirable that manufacturers adopt the recommended labelling formats.

3.0 SIDES AND BACK OF PACK

The recommended format consists of: » an ingredient list declaring in bold allergenic substances and their derivatives; and » an allergen summary statement; and » a precautionary statement.

3.6 ALLERGEN STATEMENT Allergenic substances are identified in the ingredient list in bold type. It is also an ALDI requirement that a standardised summary statement accompany the ingredient list, and if appropriate, a standardised precautionary statement. This precautionary statement must only be used in conjunction with the VITAL Tool as indicated in the PIF.

Allergenic substances are identified in the ingredient list so the information can be easily understood by the consumer. It is also recommended that a standardised summary statement accompany the ingredient list, and if appropriate, a standardised precautionary statement. This precautionary statement must only be used in conjunction with VITAL (Section 6).

Allergen Statement Example Recommended labelling foRmat example.

IngredIents

Tree nuts specifically identified.

Allergenic ingredients & derivatives declared in bold each time they appear.

Water, vegetable oil, vinegar, cane sugar, tomato paste (5%), salt, parmesan cheese (2%), egg yolk, maize thickener (1412), almonds, red capsicum, soybean oil, garlic (1.0%), vegetable gum (415), spice, herbs, wheat cornflour, flavour (wheat maltodextrin, sesame oil), antioxidant (320).

Gluten source (grain source) qualified in ingredient list. contains milk, egg, almonds, soy, wheat and sesame. may be present: xxx.

Precautionary statement declared if appropriate. This statement must only be used in conjunction with VITAL.

Summary statement listing all allergenic ingredients in the product as per Table to Clause 4 of Standard 1.2.3.

ingredient list » All allergens are identified in the ingredient list each time an ingredient containing an allergen is listed. » Allergens are declared in bold type each time they appear in the ingredient list. » Gluten source (grain source) is qualified in the ingredient list at all times. » Declare in bolding the allergenic ingredient/component or qualify in bold the ingredient/ component according to the allergenic foods listed in the Table to clause 4 of Standard 1.2.3 in the Code. e.g. Parmesan cheese or Parmesan cheese (milk) . » Declare the specific name of the tree nut/s in the ingredient list when added as a direct ingredient, rather than the generic term nuts or tree nuts.

Processingaustralia aids derived from an allergenic source mustfor declare the allergen in the ingredient ALDI» Stores | MASTER GUIDELINES packaging PG 45 list.

3.0 SIDES AND BACK OF PACK 3.7 GUARANTEE STATEMENT ALDI Guarantee The wording for the ALDI Guarantee is as shown below. It can run to as many lines as space dictates.

Option 1: Core Range, Food and pet food specials and non food specials with a shelf life

Specially made/packed for ALDI Stores to our stringent quality specifications. If you are not entirely satisfied with this product, please return it to your nearest ALDI store for a full refund or replacement.

Typefaces Helvetica Neue 55 Roman, title case.

Helvetica Neue 57 Condensed can be used where space is limited.

Option 2:

Non Food Specials without Warranty or shelf life

Specially made/packed for ALDI Stores to our stringent quality specifications. If you are not entirely satisfied with this product, please return it to your nearest ALDI store, within 60 days from the date of purchase, for a full refund or replacement.

Option 3: Non Food Specials with a Warranty and Product Identification Plate (Refer to the ALDI Warranty Style Guidelines)

Specially made/packed for ALDI Stores to our stringent quality specifications. If you are not entirely satisfied with this product, please return it to your nearest ALDI store within 60 days from the date of purchase for a full refund or replacement, or take advantage of our after sales support by calling the supplierâ&#x20AC;&#x2122;s Customer Service Hotline.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 46

3.0 SIDES AND BACK OF PACK 3.8 ADDRESS AND WEBSITE ALDI Address and Website

THE ALDI ADDRESS AND WEBSITE MUST APPEAR IN ONE OF THE FOLLOWING THREE FORMATS:

Both Address and Website is to be in the same colour, with no underline.

Typefaces Helvetica Neue 55 Roman, title case (Address).

Helvetica Neue 75 Bold, title case (Web Address).

Helvetica Neue 57 Condensed can be used where space is limited (Address).

Helvetica Neue 77 Bold Condensed can be used where space is limited (Address).

ALDI STORES, 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

ALDI STORES, 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

ALDI STORES 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 47

3.0 SIDES AND BACK OF PACK 3.9 TRADEMARK SYMBOLS AND STATEMENTS Trademark symbols include

™ Example

™ for product/brand names that are Trademarked, meaning that the Registration process has already been started. ® for product/brand names that are a Registered Trademark, meaning that the brand name has been through the Trademark Registration process and is now fully registered.

The Due Diligence consultant will detail on the PIF if the product is either ™ or ® based on information supplied by ALDI regarding the current trademark status.

THE FISHMONGER™ is a trademark of ALDI Stores

One of the following statements will be included on the PIF and as such will be included on the final pack: • BRAND NAME™ is a trademark of ALDI Stores • BRAND NAME® is a registered trademark of ALDI Stores

®

Example

The applicable ™ or ® symbols must appear where ever the trademark brand names appears either in a logo or written in text.

The trademark name in text must always appear in capital letters regardless of how it is written in the logo.

Typefaces

THE OLIVE TREE® is a registered trademark of ALDI Stores

Helvetica Neue 55 Roman.

Helvetica Neue 57 Condensed can be used where space is restricted.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 48

3.0 SIDES AND BACK OF PACK 3.10 Back of Pack LOGOS AND ICONS Recycling Icons

Examples: INDUSTRY RECOGNISED DISPOSAL/RECYCLE ICONS

The following logos must be used on ALDI Australia Packaging when advised that they are applicable for use by The Due Diligence consultant in the PIF.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 49

3.0 SIDES AND BACK OF PACK 3.12 COOKING INSTRUCTIONS Cooking instruction icons appear as shown. An icon highlighting each cooking method is placed at the start of each section and the text that follows will be outlined in the approved PIF. The full colour version is the preferred choice, use the spot colour version in premium cases only.

Black & White

Full Colour ELECTRIC FAN GAS

OVEN

50 - 55 minutes 50 - 55 minutes 50 - 55 minutes

Place on a baking tray. Brush with beaten egg or milk and place in a preheated oven for time specified above, or until pastry is golden brown and the pie is thoroughly cooked and piping hot throughout.

OVEN WATTAGE B/650W D/750W E/1000W

MICROWAVE

190˚C 170˚C Gas Mark 5

ELECTRIC FAN GAS

OVEN

TOTAL COOKING TIME 7 minutes 6 minutes 5 minutes

Place on a microwavable dish. Place in microwave on a medium high heat for the time specified above or until pastry is golden brown and the pie is throughly cooked and piping hot throughout.

MICROWAVE

GRILL

CRISPY GOLD CALAMARI RINEN GS

No Artificial Colours or Flavours

COOKING INSTRUCTIONS: (GUIDE ONLY) COOK FROM FROZEN. THIS IS A RAW PRODUCT. PLEASE COOK THOROUGHLY BEFORE CONSUMPTION. ELECTRIC 190˚C 50 - 55 minutes FAN 170˚C 50 - 55 minutes Gas Mark 5 GAS 50 - 55 minutes

Vitamin C

OVEN

Preheat oven and dish or tray to 230°C (445°F).

Bake for 6 minutes each side, using the centre of the oven, until golden brown.

2 minutes SHALLOW FRY

Preheat 5mm of vegetable oil to a medium heat.

Fry in a covered pan for 2 minutes each side until golden brown.

4 - 6 minutes DEEP FRY

Preheat vegetable oil to 180°C (355°F).

Fry frozen rings for 2 minutes until golden brown.

APPLIANCES VARY CONSIDERABLY, PLEASE ADJUST COOKING TIMES IF NECESSARY

been bringing Our fishermen have the day for home the catch of CRISPY GOLDEN over a decade. OUR frozen to CALAMARI RINGS ARE flavour. retain THEIR delicious

NUTRITION INFORMATION Servings per package: approx. 3 Serving size: 125g (approx. 8 rings) Ave. Quantity % Daily Intake* Ave. Quantity per Serving per Serving per 100g 1200 kJ (287 Cal) Energy 14.1 g Protein 15.9 g Fat, total 1.4 g - saturated 20.8 g Carbohydrate 1.5 g - sugars Sodium 550 mg

14 % 28 % 23 % 6% 7% 2% 24 %

957 kJ (229 Cal) 11.3 g 12.7 g 1.1 g 16.6 g 1.2 g 440 mg

* Percentage Daily Intakes are based on an average adult diet of 8700kJ. Your daily intakes may be higher or lower depending on your energy needs.

Good source of OMEGA 3

Ingredients: Squid (42%) (Todarodes pacificus and/or Illex argentinus and/or Nototodarus sloanii), Water, Wheat Flour [Contains Vitamins (Thiamin, Folic Acid)], Vegetable Oil [Contains Antioxidant (330)], Wheat Gluten, Thickener (1404), Potato Starch, Salt, Maize Flour, Yeast, Wheat Starch, Sugar, Thickeners (461, 412, 415), Colour (160b), Emulsifier (472e), Raising Agents (450, 500), Spices, Acidity Regulator (262), Maltodextrin.

Contains 58% Crumb Coating MAY CONTAIN TRACES OF OTHER FISH, MILK, SOY AND SESAME. Production Method: Wild Fishery FAO Catchment Areas: 41, 61, 81 KEEP FROZEN. STORE BELOW MINUS 18°C. Made in New Zealand from imported and local ingredients.

PH37

SERVING SUGGESTION

VING SER

SU G

TIO GES

N

Golden & crispy calamari ringS... perfect as an entrée or as a meal served with fresh salad

THE FISHMONGER™ is a trademark of ALDI Stores.

Specially made for ALDI Stores to our stringent quality specifications.

If you are not entirely satisfied with this product, please return it to your nearest ALDI store for a full refund or replacement.

ALDI STORES 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

STIR-FRY

22009470

STIR-FRY

BBQ

STEAM

10 minutes Place contents in a steamer and place over the top of a pan of boiling water. Allow to steam throughout for 10 mintues.

STEAM 4 - 6 minutes

4 - 6 minutes

Add butter or oil to the frying pan, allow to heat through before putting the contents into pan. Turning once half way through cooking time and cook for 4 - 6 minutes or until golden brown.

FRY

Add butter or oil to the frying pan, allow to heat through before putting the contents into pan. Turning once half way through cooking time and cook for 4 - 6 minutes or until golden brown.

BOIL

Add contents to a pan of boiling water. Leave to cook for 15 minutes, stiring occasionally, check cooked throughout before serving.

15 minutes Add contents to a pan of boiling water. Leave to cook for 15 minutes, stiring occasionally, check cooked throughout before serving.

15 minutes

4 - 6 minutes DEEP FRY

Add oil to the wok and heat through, add pack contents and stir occasionally.

Additional 5 minutes

Place contents in a steamer and place over the top of a pan of boiling water. Allow to steam throughout for 10 mintues.

BOIL

Place on a wire rack, brush lightly with oil or butter. Cook in the grill on a medium heat, turning once half way through cooking time. Cook until golden brown.

Cook as instructed, place on BBQ for 5 minutes for BBQ taste.

10 minutes

FRY

Place on a microwavable dish. Place in microwave on a medium high heat for the time specified above or until pastry is golden brown and the pie is throughly cooked and piping hot throughout.

7 minutes

Cook as instructed, place on BBQ for 5 minutes for BBQ taste.

TOAST

400g FROZEN

GRILL

Additional 5 minutes BBQ

TOTAL COOKING TIME 7 minutes 6 minutes 5 minutes

10 - 15 minutes

7 minutes Add oil to the wok and heat through, add pack contents and stir occasionally.

50 - 55 minutes 50 - 55 minutes 50 - 55 minutes

Place on a baking tray. Brush with beaten egg or milk and place in a preheated oven for time specified above, or until pastry is golden brown and the pie is thoroughly cooked and piping hot throughout.

OVEN WATTAGE B/650W D/750W E/1000W

10 - 15 minutes Place on a wire rack, brush lightly with oil or butter. Cook in the grill on a medium heat, turning once half way through cooking time. Cook until golden brown.

190˚C 170˚C Gas Mark 5

Fry in hot oil for 4 - 6 minutes or until crispy and golden.

Drain well before serving.

Place the frozen potato waffles vertically in the toaster. Set the browning control to maximum. Press the lever to toast, after the initial ‘pop-up’ repeat the process until the waffles are golden brown and piping hot throughout. Unplug the toaster and leave to cool before removing the waffles from the toaster.

4 - 6 minutes DEEP FRY

TOAST

Fry in hot oil for 4 - 6 minutes or until crispy and golden.

Drain well before serving.

Place the frozen potato waffles vertically in the toaster. Set the browning control to maximum. Press the lever to toast, after the initial ‘pop-up’ repeat the process until the waffles are golden brown and piping hot throughout. Unplug the toaster and leave to cool before removing the waffles from the toaster.

POSITIONAL TEXT ONLY – SPECIFIC COPY WILL BE PROVIDED BY THE DUE DILIGENCE CONSULTANT FOR EACH PROJECT

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 50

3.0 Packaging Types AND BARCODE POSITIONING 3.13 PLU NUMBERS/ALDI PRODUCT CODE PLU Numbers Price Look Up Numbers are required in addition to the barcode for large, bulky or heavy items that do not fit on the scanner easily. The PLU number will be distributed by the ALDI Buying Director. An example is shown right.

The PLU number must appear on the pack and meet the following standards: • positioned on the pack a minimum of 3 times so that it is visible from all angles (recommend top, back and sides of pack).

• appear with a process yellow background and black writing using a font similar to the example shown (Myriad or Helvetica are recommended).

There are two sizes for PLU numbers: • Size 1 is 15mm tall and is applied to items where all dimensions of the pack are smaller than 50cm.

• Size 2 is 25mm tall and is applied to items where at least one dimension of the pack is larger than 50cm.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 51

4.0 %DI AND %RDI INFORMATION

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 52

4.0 %DI AND %RDI INFORMATION 4.1 INTRODUCTIOn %Daily Intake indicates the percentage of the daily recommended amount of energy/nutrients supplied by one serve. Similarly %Recommended Dietary Intake indicates the percentage of the recommended dietary intake of vitamins and minerals supplied one serve. Both are based on a typical adult diet of 8700kJ in a day.

horizontal version Energy

TBC% TBCkJ

Fat

Sat Fat

TBC%

TBC%

TBCg

<TBCg

Sugars

TBC% <TBCg

Sodium

TBC% TBCmg

% Daily Intake (%DI) per TBCg serve

The %DI and %RDI panel is used on primary faces of packaging to highlight key nutritional data to consumers.

%DI

colours %DI Primary

%DI Secondary

%RDI Primary

%RDI Secondary

100C 95M

100C

65C 100Y 42K

50C 100Y

5 %DI Discs are required on ALL Primary pack faces. They must appear in the same order as the NIP on the NPL: Energy, Fat, Sat Fat, Sugar and Salt.

Colours for the Discs are intended to compliment the packaging and are chosen using the packagings colour palette.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 53

4.0 %DI AND %RDI INFORMATION 4.2 TYPEFACES To ensure consistency across all ALDI brands, only Helvetica Neue is to be used in the weights shown.

Helvetica Neue 57 condensed

Helvetica Neue 75 Bold

Helvetica Neue 77 bold condensed

Helvetica Neue 85 heavy

Helvetica Neue 55 Roman

Helvetica Neue 95 black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01334567890

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 54

4.0 %DI AND %RDI INFORMATION 4.3 %DI DISC %DI Discs will be provided on CD.

MINIMUM SIZE

Size The minimum diameter size of the entire Disc is 10mm & the maximum is 14mm.

NOTE: When resizing the %DI Disc, ALL elements MUST be resized together to maintain the size ratio of element to element.

Energy

TBC% TBCkJ

Energy

TBC%

10mm

TBCkJ

Elements 1 P ie Chart Graphically indicates the % of DI (a) % amount section – Primary colour (b) remaining area – Secondary colour (c) centre – 20% of Secondary colour 2 Energy or Nutrient Primary colour, Helvetica Neue 85 Heavy, title case, minimum 6pt 3 % DI – this value will be a whole number unless it is less than 1. Primary colour, Helvetica Neue 85 Heavy

a b c

1

Energy

TBC% TBCkJ

2 3 4

4 Amount of nutrient/energy Primary colour, Helvetica Neue 55 Roman

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 55

Sugars

Sodium

TBC%

<TBCg

TBC%

<TBCg

TBCmg

% Daily Intake (%DI) per TBCg serve

PLATFORM SHAPE FOR THE %DI PANEL SHOWN ABOVE

PLATFORM SHAPE FOR THE %DI PANEL SHOWN ABOVE

Grey background is only to show the Platform shape that prints 50% transparency white

Grey background is only to show the Platform shape that prints 50% transparency white

4.0 %DI AND %RDI INFORMATION

%DI PANEL HORIZONTAL VERSION Horizontal version

4.4 ELEMENTS

Energy

TBC% TBCkJ

%DI DIscs

%DI PANEL The number of Discs required on pack is 5 â&#x20AC;&#x201C; they are: Energy, Fat, Sat Fat, Sugars and VERTICAL VERSION Sodium. These Discs must appear in the same order as the PIF. The deletion of

Versions

TBC% TBCkJ

Fat

The approved versions includedTBC% in these guidelines are the only versions to be TBCg applied on pack.

Sat Fat

TBC% Choose the version of the %DI Panel to best suit the design of the pack face. <TBCg Sugars

TBC% TBCg

TBC% <TBCg

14mm

PLATFORM SHAPE FOR THE %DI PANEL SHOWN ABOVE Fat

Fat

Sugars

Sat Fat

TBC%

TBC%

<TBCg

<TBCg

TBC%

Sodium TBCmg

TBC% <TBCg

% Daily Intake (%DI) per TBCg serve

PLATFORM SHAPE FOR THE %DI PANEL SHOWN ABOVE

Sodium

TBC% TBCmg

14mm

<TBCg

Sodium

TBC% TBCmg

14mm

Energy

TBC% TBCkJ

Sat Fat

TBC% TBC% TBC% TBCg <TBCg TBCg Grey background is only to show the Platform shape that prints 50% transparency white

TBC%

Sugars

Sugars

TBC%

Stacked vertical version

Sodium

TBC% TBCmg

% Daily Intake (%DI) per TBCg serve

%DI PANEL %DI PANEL HORIZONTAL STACKED VERSION stacked Horizontal version VERTICAL VERSION % Daily Intake (%DI) per TBCg serve

TBCkJ

TBCkJ

<TBCg

TBCmg

TBC%

Energy

TBC%

TBC%

Sat Fat

<TBCg

Vertical version

TBC% <TBCg

Fat

TBCg

Sat Fat

TBC%

Sugars

%DI PANEL HORIZONTAL SodiumVERSION Energy

Fat

TBC%

% Daily Intake (%DI) per TBCg serve %DI PANEL %DI PANEL VERTICAL STACKED VERSION VERTICAL VERSION

% Daily Intake (%DI) per TBCg serve

discs or inclusion of additional discs must be approved by the ALDI Buying Director and Group Buying Director.

Energy % Daily Intake (%DI) per TBCg serve

S

Sat Fat

TBC%

Energy

TBC%

Fat

TBC%

Energy are the TBCkJ REGULAR/MAXIMUM TBCg All %DI Discs SIZE Al TBC%

14mm

TBCkJ

Sat Fat

TBC% Fat <TBCg

TBC%

Sugars

TBC% <TBCg

Sodium

TBC% TBCmg

TBCg % Daily Intake (%DI) per TBCg serve Sat Fat

ALDI Stores australia | MASTER GUIDELINES for packaging TBC%

PG 56

<TBCg NOTE: THE COLOURS USED FOR THESE PANELS ARETHE AN COLOURS EXAMPLE ONLY.FOR COLOURS NOTE: USED THESE PANELS AR %DI PANELS SHOULD BE CHOSEN TO COMPLIMENT THE PACKAGINGS EXISTINGTO COLOUR PALETTE. SHOULD BE CHOSEN COMPLIMENT THE PACKA

4.0 %DI AND %RDI INFORMATION 4.5 %DI DISC PLATFORM Plain Pack Face – no platform required If the %DI Panel is placed on a plain pack face (ie clear, or a solid colour, or a nonbusy image), and therefore the %DI Panel is easy to read, then no Platform is required as shown right.

NO PLATFORM

Energy

TBC% TBCkJ

Fat

TBC% TBCg

Sat Fat

TBC% <TBCg

Sugars

TBC% <TBCg

Sodium

TBC% TBCmg

% Daily Intake (%DI) per TBCg serve

Busy Pack face – platform required If the %DI Panel is placed on a busy pack face, a Platform will be required to aid readability. An example of a Platform shape and how it will sit on a pack is shown right.

PLATFORM

A busy pack face refers to: – a photograph – a complex image/illustration – a texture The Platform shape is 50% white transparency (it’s shown right as grey for this guide only, so it can be seen). It sits between the %DI Panel and the pack face – it therefore tints the area of the pack face that it sits over.

Platform shapes to suit the varying %DI Panel versions will be provided on CD.

Platform shape Shown grey here only so the Platform can be seen. Platform is 50% white transparency.

Energy

TBC% TBCkJ

Fat

TBC% TBCg

Sat Fat

TBC% <TBCg

Sugars

TBC% <TBCg

Sodium

TBC% TBCmg

% Daily Intake (%DI) per TBCg serve

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 57

4.0 %DI AND %RDI INFORMATION 4.6 DISC PERCENTAGES

LESS THAN 1%-1%

1.1%-5%

5.1%-10%

10.1%-15%

15.1%-20%

20.1%-25%

25.1%-30%

30.1%-35%

35.1%-40%

40.1%-45%

45.1%-50%

50.1%-55%

55.1%-60%

60.1%-65%

65.1%-70%

70.1%-75%

75.1%-80%

80.1%-85%

85.1%-90%

90.1%-95%

95.1%-98.9%

99%

100% or more

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 58

4.0 %DI AND %RDI INFORMATION 4.7 OPTIONS FOR LONG VERSION OF %DI MARKETING TEXT Option 1

Option 2

Option 3

The Key to Good Health

Research suggests a varied and balanced diet, combined with regular exercise, is the key to good health. Your diet should limit the intake of fat, particularly saturated fat, sugar and salt.

Make your goal a healthier lifestyle, then make a habit of checking the Percentage Daily Intake (%DI) guide now found on all [Brand Name] food products – It’s that easy to adopt a more balanced diet.

Research suggests a varied and balanced diet, combined with regular exercise, is the key to good health. Your diet should limit the intake of fat, particularly saturated fat, sugar and salt.

So how much is too much?

To help you find a better balance, [Brand Name] has introduced the Percentage Daily Intake (%DI) discs on our entire range of food products.

The discs lets you see at a glance the nutrients and energy in a single serve, and the percentage (%) that serving contributes to your daily diet.

Put your life back in balance

So how much is too much?

To help you find a better balance, [Brand Name] has introduced the Percentage Daily Intake (%DI) discs on our entire range of food products.

The discs lets you see at a glance the nutrients and energy in a single serve, and the percentage (%) that serving contributes to your daily diet.

Put your life back in balance with the help of the Percentage Daily Intake (%DI) discs now clearly displayed on all [Brand Name] food products.

Research suggests a varied and balanced diet, combined with regular exercise, is the key to good health. Be sure to moderate your intake of fat, particularly saturated fat, sugar and salt – Do these things today for a healthier you tomorrow.

[Brand Name] has introduced the Percentage Daily Intake (%DI) guide on its entire range of food products to help you and your family find a better balance and healthier lifestyle.

The Percentage Daily Intake (%DI) discs can be found on all [Brand Name] food products. Use it daily to help put your life back in balance.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 59

5.0 Legislative requirements

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 60

5.0 Legislative Requirements 5.1 INTRODUCTIOn It is important to be aware of the legislative requirements of packing, whereby The Due Diligence consultant and regulatory bodies or accreditation organizations check all of the artwork to ensure that it is in line with the various regulations and codes for food and non food i.e FSANZ Food Standards Code, Australian Consumer Law, Trade Measurement Regulations, it is still vital that we have a general overview of what is acceptable.

Having awareness of some of the broader requirements allows us to complete projects more efficiently. In the pages that follow are general rules as a guide that can be followed day to day and are not to be considered a comprehensive overview because of ongoing legislative changes.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 61

5.0 Legislative Requirements

Legislation and packaging related restrictions are primarily governed by the following legislation:

In some instances packaging may also need to be approved by:

• Therapeutic Goods Association (TGA) • FSANZ Food Standards Code • Australian Consumer Law • Trade Measurement Regulation • Therapeutic Goods Act • APVMA Labelling Code • Standard for the Uniform Scheduling of Medicines and Poisons (SUSMP) • Dangerous Goods Act • Australian Standard AS5812 – 2011 Manufacturing and Marketing of Pet Food

• Organic Certified Bodies (ACO) • The National Heart Foundation • Planet Ark • Carbon Trust • APVMA • or other governing organisations that specialise in select food and/or nonfood products.

In most cases the supplier will be responsible for acquiring the necessary approvals from additional 3rd parties and will present these approvals to The Due Diligence consultant for their records.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 62

5.0 Legislative Requirements The following are some of the most common specific requirements relating to packaging, restrictions are not limited to the following: Pack Imaging Must be close to accurate to the look of the contents and quantity of the serve in the pack.

Serving Suggestion Cooked and/or presented food products must have the words “serving suggestion” included.

ALDI Trademarked Names Must have the applicable ™ or ® as superscript wherever the brand name or logo appears on the pack.

Note: restrictions are not limited to the above list.

Trade Measurement Statement Location Declarations must appear on the front panel. For cylindrical products, it must be within a 60mm radius of a central vertical line down the front panel.

Trade Measurement Statement Text Size Declarations must meet minimum height requirements and minimum 2mm clear of pictures and/or graphics.

Required Label Text Listings must appear on a solid background using contrasting colours ie cannot be laid over a picture (See Back of Pack information) and must be legible.

Nutrition Panels Format Must appear exactly the same format as presented on the PIF User Guide.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 63

5.0 Legislative Requirements 5.2 ACCC/FAIRTRADE COMPLIANCE GUIDE FOR PACKAGING

Measurement colour

What is the main display face? b.

Measurement characters must be in contrasting colour to the background.

a.

If the measurement is embossed or stamped, it must be at least 3 times the required size as per the diagramatics below.

All measurements must be placed on a solid background, a texture or vignette is not permitted.

Where the manufacturer prints the measurement on the packaging during production, all required measurement text must be at least 3mm high.

Where the brand and product names/marks appear on the pack. If they appear more than once on the pack with equal prominence it is considered as having multiple display faces (a.). If they appear more than once on the pack but one face is larger than the others, the larger is considered the main display face (b.).

Measurement size

When there is no brand or product name/mark, the main display face is determined by the area of the packaging that will be most prominent when displayed for sale.

For packs with multiple display faces, measurements must appear on two faces.

50g

Where must my measurement be placed? c.

2kg

under 120mm

The brand name along with the product name and measurement must be in the same field of vision on the main display face. The brand and product name and trade measurement statement must all be included within a 60ยบ arc (120ยบ radius) either side of the centre of the main display face, with all 3 items in the same alignment (c.).

2mm

2mm

250mL

min.

2.5mm

100g

120-230mm

min.

3.3mm

250g

min.

4.8mm

500g

230-360mm

over 360mm

Minimum character height is based on the longest package dimension. For rectangular containers: width, height or length. For cylindrical, spheroidal, conical or oval: height, length or diameter.

60ยบ 60ยบ

2kg

min.

2.0mm

2mm 2mm

Measurement must be at least 2mm clear of label/ package edge, graphic elements or type.

Table A Longest package dimension: 120mm or under . . . . . . .

Over 120 - 230mm . . . . . .

Over 230 - 360mm . . . . . .

Over 360mm . . . . . . . . . .

6x 10g

2mm

Minimum text height based on smallest character: 2.0mm 2.5mm 3.3mm 4.8mm

250g

2mm

NB: Pack dimensions are based on the final total product ie. bottle with lid/trigger or similar.

NB: For inner packs of a multipack the text height is based on the outer pack size.

250mL

2mm

6 pack

Minimum text height for the trade measurement statement is based on the smallest featured character.

ALDI Stores australia | MASTER GUIDELINES for packaging Minimum text height based on smallest character: 2.0mm

PG 64

2mm

5.0 Legislative Requirements 5.3 WARRANTY INFORMATION Refer to the ALDI Warranty Guidelines for the most up to date warranty information.

120L Bar Fridge STIRLINGâ&#x201E;¢ 000000

XX 00000

STIRLING Australia Help Desk.

STIRLING Address 1 Address 2 STIRLING Help Desk 0000 000 000 (Operating Hours: Mon-Fri 08:30AM to 06.00PM EST) email: xxxxxxx@xxxxxxx.com www.xxxxxxx.com

2

0000 000 000 www.xxxxxxx.com

0000 000 000 www.xxxxxxx.com

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 65

6.0 Outer Cartons

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 66

6.0 OUTER CARTONS 6.1 INTRODUCTIOn It is essential that outer cases are ‘fit-for-purpose’, to prevent product damage through the supply chain and that the optimum cube is filled on pallets to achieve distribution efficiencies. In addition, outer cases must deliver the fundamental principles of good ‘retail ready packaging’ (RRP), so that we maintain maximum efficiency in-store and make it easy for our customers to identify products and be able to purchase them.

In the following pages you will find examples of formats, sizes, types, how brand and product graphics are applied along with the various printing methods.

The 5 E’s should always be considered when designing the ideal outer carton for your product Easy to Identify Easy to Open Easy to Merchandise Easy to Shop Easy to Dispose of & Recycle

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 67

6.0 OUTER CARTONS 6.2 OVERVIEW Summary: Main Points Before commencing work on any outer case design and production you MUST ensure that you have discussed and confirmed the following with your Buying Directors: • •

• • •

Mixed or single case identification Case Structure including: Dimensions (external and internal) Material performance (fit for purpose) Supply chain efficency (maximise pallet / shelf utilisation) Transit trials Store handling Shelf fit and pallet fit Print process A mock up of your carton in actual substrate must be approved by the ALDI Buying Director before going into production

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 68

6.0 OUTER CARTONS 6.3 THE â&#x20AC;&#x2DC;GOLDEN RULESâ&#x20AC;&#x2122; Shelf Fit Check with Buying Director the shelf size for the product and develop the outer cartons to make best use of the full footprint and shelf depth. Also consider the pallet footprint to maximise efficiencies to reduce logistics costs. It is important to consider the area of the store where your product will be merchandised, how your product is shopped and how many facings you will have.

Side angle

Lip Fold over front Image for reference purpose only, other styles are available

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 69

6.0 Outer Cartons

All shelf ready outer cartons must meet the following minimum standards and as much as possible should be designed to “disappear“ and hero the primary pack: • Extended from the pack design or complimentary to it in terms of colours.

• Printed on all sides so that the product looks the same from all angles.

• Be of a high print quality agreed with the Buying Director.

• Printed on double white lined board for shelf ready products.

• Display all mandatory messaging, Australian Made, volume, product title etc.

• A structural design that makes access to contents easy for customers whilst maintaining a neat and tidy appearance.

The following points should all be considered and agreed with the supplier(s) in advance: • Is the case a mixed or single case identification, or a generic case for several products?

• Case Structure for example:

– Dimensions – Strength – Aperture – Substrate – Any tooling (for example to create shapes – Logistics efficiency around aperture) – Transit trials – Type of lid if any (for example U-card / lid / open top) – Store handling – Print process (litho 4-6 colour / flexo 2-3 colour) – Shelf utilisation – Perforation standard – Seal* – Finish inside and out

• Must be able to hold product contents without buckling, bending or breaking during transit, storage or on shelf.

• For freezer cartons, product to be packed upside down (where possible) to assist stores. Brown board is acceptable.

• Designed to best optimise the shelf or pallet space. Depth of carton should not exceed 30cm.

• Tearout sections removed prior to delivery.

A mockup of the case including product should always be approved at contract stage.

* Seal should always be left to right of the pack and never front to back. This will avoid unsightly sealing tape showing. Furthermore sealing tape should only be used when absolutely necessary and should never appear on the front face of an outer case.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 70

6.0 Outer Cartons 6.4 Carton Types

el

rg owe

sh

shower gel pH balanc soap free ed dermatolo gically

E COD

4 3510 UCT

ROD

IP ALD

tested

18

05 70

L

21 x 500m

L

21

0m x 50

20 x 500g

Canola Spread

193

0

d a e r p lan a S o C

4 109

g 500 20 x

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 71

6.0 Outer Cartons 6.5 Messaging Net Weight statement format The weight is the actual product weight and does not include the weight of the pack in most cases this will be straight forward, for example: Powerforce Disinfectant 1L with each carton holding 12 bottles 12 x 1L = 12L (see Net Weight example 1, bottom left) Fairtrade Organic

COFFEE

Here is a more complicated example:

Consumer Facing Panel

Side & Back Panels

Base

Product title

Product title

ALDI Address

ALDI Brand Name

ALDI Brand Name

Volume Statement

Volume Statement Fairtrade Organic

COFFEE Australian Made Australian Made 12 x 250g

12 twin packs of crème caramel are in each carton, the weight statement on the carton reads:

Heart Tick

Net Weight 3.6kg EXAMPLE

0000

ALDI STORES 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

ALDI Product Code

10mm

PRODUCT CODE

COFFEE

12 x 250g

COFFEE 12 x 250g

12 x 250g

A

12 x 250g 5mm

0000 PRODUCT CODE 100mm (MINIMUM)

12 x 250g

ALDI STORES 1 SARGENTS ROAD MINCHINBURY NSW 2770 www.aldi.com.au

B

20mm

5mm

JUST ORGANIC is a registered trademark of ALDI Stores. ®

A

B

COFFEE 0mm

12 x 250g

12 x 250g

JUST ORGANIC® is a registered trademark of ALDI Stores.

COFFEE C E R T T M

12 x 250g

COFFEE Fairtrade Organic

Fairtrade Organic

COFFEE

12 x 250g

Fairtrade Organic

COFFEE

0000 PRODUCT CODE

Fairtrade Organic

Product codes must appear on the back panel of the carton to make it easy to identify at a warehouse level. It should be a minimum 10cm wide and centred within the back panel below the brand and product title.

PRODUCT CODES ARE NOT TO BE DISPLAYED ON TRAYS.

12 units (150g x twin pack = 300g)

Fairtrade Organic

C E R T T M

Fairtrade Organic

COFFEE

PRODUCT CODE

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 72

6.0 Outer Cartons 6.6 Outer Carton Printing Print Specifications Minimum Standard

Quality Standard

Print

Print

• 2 PMS Colours • Full coverage print area (no white borders) • Flexo Print/Pre Print • No Varnish

• 4 Colour Process (allowing for photographic images) • Full coverage print area • Litho Laminate • High gloss finish

Material

Material

• White Lined Board • B Flute or higher to suit carton contents • Board Grade durable enough to suit carton contents • No perforations – cut out to be removed if possible

• White Lined Board • Micoflute Stock

In some instances only brown board may be available for use, where this is the case brown board can be used at the discretion of the Buying Director once the product type, category and location within the store have been considered.

All brown carton (freezer)

wer

sho

gel

shower gel pH balanc soap free ed dermatologic ally

4 colour Flexo

CODE

4 3510 UCT

ALDI

tested

21 x 500mL

21 x

PROD

18

mL

500

47

20 x 500g

6 colour Lithographic

Canola Spread

193

20 x

109

005

0

ead r p S la Cano

500g

3 colour Flexo

Colour consistency is a vital part of ALDI merchandising. Please provide a proof of your outer carton to ALDI before proceeding to print.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 73

6.0 OUTER CARTONS 6.7 LIDS - KEY CONSIDERATIONS ... IT’S NOT JUST A LID! Lids are usually a vital component of the outer case and often have multiple functions through the distribution chain and in-store, therefore, it is critical you identify (with the Buying Director) all functions when specifying the lid to ensure the correct construction, material and print type.

For example, a lid can have both functions during the distribution chain:

In-store the function of the lid can vary considerably. Some are removed immediately when the cases are merchandised on the shelf (in this instance, the lid can be a plain brown or white material to indicate that the lid has to be removed). However, the majority of lids are kept on in store to provide support for cases stacked on the shelf; therefore the following has to be considered: Should the lid enable the product to be pigeon hole shopped?

• Consolidate and protect product in outer case.

• Provide stacking support during storage and distribution, to enable cases to be stacked up to 1950mm on a pallet, without the bottom cases being crushed or products damaged.

If yes… there are 3 options: 1. Lid can go from left to right, leaving the front face of the products open /visible through the whole supply chain – (only if the construction provides sufficient protection of the products inside the case, and products are not able to fall-out out. Additional stacking support in the centre may also be required.) Thumb holes help the removal of lids in stores.

2. If option 1 is not feasible, the lid will have to go from front to back, with the front of the lid folded back in store to enable access to the products. Thumb holes help the removal of lids in stores.

3. A shoe box style lid.

Lids that are kept on in store (excluding lids with print replicating the product), must be printed the same colour as the outer case.

All lids must have thumb holes.

1

3 ALDI Stores australia | MASTER GUIDELINES for packaging

PG 74

6.0 OUTER CARTONS 6.8 WASTE AND RESPONSIBILITY Case Performance – Material Selection

Environmental Responsibilities

It is fundamental that the optimum packaging material is used to prevent damage and waste through the supply chain, and enables best use of cubic space available.

From an environmental perspective, ALDI require fit for purpose cases, designed to:

Ensure case material (in conjunction with the lid when applicable) is strong enough to fulfil all the key stages within the distribution supply chain detailed below.

• prevent damage or waste.

• make best use of the cubic space available on pallets and thus minimize resources used in distribution. For example, good practice reduces movement on pallets, warehousing space and vehicle journeys associated with the delivery of ALDI products.

• use the optimum packaging material to ensure cases are fit for purpose. Cases engineered for purpose rather than using excess packaging.

All outer cases must be fully recyclable and easy to flatten after use, so that they can be easily handled through the ALDI recycling system. This is crucial as cases that do not break down easily take store staff nine times the effort to dispose of than those that do.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 75

6.0 OUTER CARTONS 6.9 SUPPLY CHAIN FLOW CHART = KEY POINTS FOR CONSIDERATION The following stages of the supply chain must be considered (see flowchart): • Shipping full pallets of cases into the ALDI DC – ensuring the bottom cases do not crush. All pallets must be transit tested by the supplier and pallet plans conducted.

• Storage in DC – Withstanding different temperature regimes (especially chilled and frozen products).

• Manually picked and handled – make sure the case does not tear or come-apart when being manually handled, both in the DC when being picked onto a pallet, and in store being merchandised onto the shelf.

• Cases are typically shipped from the DC to store on a mixed pallet with other cases -therefore, make sure the cases are stable and able to stack /support on a mixed pallet.

• In store, cases are typically stacked on top of each other, with product being picked from any case in the stack (the lid can be critical in providing this ‘pigeon hole’ picking function) – ensure the outer case (and lid where appropriate) is strong enough to support the stack above when products have been removed from the case.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 76

6.0 OUTER CARTONS 6.10 PACKING AND ASSEMBLY

6.11 PALLET LINES

• All cases must be assembled correctly, including the folding over of the front lip (when applicable).

Full Pallets

• All primary packaging must be packed within the case in the correct orientation, so that when the case is opened and placed on the shelf, customers can easily identify the product and read product information.

• Ensure no damage occurs to primary packaging during the filling process, especially with mixed cases.

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No tape is allowed on the outer cases. If tape must be used, ensure the seal is left to right with no tape showing on the front of the carton.

To minimise the environmental impact and distribution / storage costs, products being shipped into ALDI must fully utilise the pallet footprint whenever possible (no overhang is acceptable). They must utilise the maximum height limitations (subject to safe stacking and the load being stable). Where the maximum pallet height is not fully utilised, this must be approved by the ALDI Buying Director.

Height limitations Do not use tape to contain the cases on the pallets, any use of tape will result in the cases being rejected.

Please refer to ALDI Goods-in guidelines for height limitations.

✓ CORRECT TAPE DIRECTION

✗ INCORRECT TAPE DIRECTION

Cases must be designed without perforations, unless it is unavoidable.

• Pallet overhang is not permitted (i.e., cases must not overhang the outer limit of the pallet base when packed onto the pallet).

• Overly tight stretch wrap creates weakness in the corners of the outer cases and must be avoided as the case will look poor and not be suitable for mixed pallet deliveries out to store.

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 77

6.0 OUTER CARTONS 6.12 FREEZER TRANSIT CASES Each point detailed regarding generic cases in the conclusion at the end also applies to freezer cases. The following are the requirements for transit cases. Products are not displayed in freezer cases therefore, please adopt the most cost effective solution for print and production: Case specifications: • Material to be brown on both inside and outside • Use corrugated fluting

Product Code

• Text to be printed one colour black • Maximise pallet foot print and height • Cartons are packed upside down whenever possible in line with the terms and conditions • Ensure material is fit for purpose to enable safe stacking in freezer environment.

Labels or tape must be stable at -25°C • Print to be as follows. Each face to have the same information printed as agreed with your ALDI Buying Director. Emphasis should be given to the product code. All text should appear in Myriad Bold in black (as specified opposite).

Quantity

• No stretch wrap • No staples

ALDI Stores australia | MASTER GUIDELINES for packaging

PG 78