Š2011 Not to be reproduced or distributed without the express permission of Aer Lingus.
Aer Lingus brand identity system guidelines Section five: signage
Aer Lingus external signage A small number of signs use the stacked brand mark.
Reduced clearance zone for signage We have devised a reduced clearance zone for application to signage. The minimum clear space which must be left around the stacked brand mark at all times is shown below. Typography All signs should be typeset in Neue Frutiger Regular.
Colours For external signs, the Aer Lingus brand mark should always appear on an Aer Lingus Dark Green background. Preferred colours for other types of signs are detailed on the following pages. It is essential that the Aer Lingus identity colours are always reproduced accurately. For further guidance on signage, contact the Marketing Department.
Clearance zone
Head Office
The Aer Lingus Dark Green background area can be extended to cover a larger area if required, as in the case of this main entrance sign for Head Office.
93